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Artwork for How to Hardscape

How to Hardscape

Michael Pletz
Hardscaping
Budgeting
Landscaping
Marketing Strategies
Cycle CPA
Sales Process
Marketing
SEO
Youtube
Estimating
Business Growth
Lead Generation
Profitability
Client Relationships
Social Media Marketing
Employee Management
Strategic Planning
Overhead Recovery Systems
Knowledge Tree Consulting
Porcelain

A podcast dedicated to helping hardscapers start and grow their business. If you are a hardscaper, landscaper, or a contractor of any sort, this podcast is going to help you professionally. Landscaping companies and contractors alike will benefit from discussions with leading experts in the industry talking installation, tools, products, marketing, business, and so much more to help you grow your ... more

PublishesWeeklyEpisodes370Founded7 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for How to Hardscape

Latest Episodes

Today we talk about my entire sales process from getting leads, to prequalifying, to educating, to the consultation, to the proposal, to accepting and completing the project.

Sponsors:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cyc... more

Today we are joined by Tony Bass. He is the author of The E-Myth Landscape Contractor Edition and Finding, Hiring, and Keeping Great Employees. We get into the topic of finding, hiring, and keeping great employees on today's episode.

Sponsors:

⁠⁠⁠⁠... more

Today we are joined by Brian Clayton of GreenPal. Brian grew his landscaping business to over $10 million per year in revenue before selling it and eventually starting GreenPal, an Uber for lawn care. We talk about the build up and sale of his landsc... more

Today we are joined by Dr. Paul White. He is a psychologist, author, and speaker who "makes work relationships work." He co-authored the best-selling book, The 5 Languages of Appreciation in the Workplace alongside Dr. Gary Chapman. We talk about app... more

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Recent Guests

Brian Clayton
Founder of Peach Tree Inc. and co-founder of GreenPal
GreenPal, Peach Tree Inc.
Episode: Exiting a $10M/Year Landscaping Business and Starting GreenPal with Brian Clayton
Dr. Paul White
Psychologist, author, speaker; co-author of The 5 Languages of Appreciation in the Workplace
Appreciation at Work / Center for Positive Relationships (as indicated in discussion)
Episode: 5 Languages of Appreciation in the Workplace with Dr. Paul White
Matt Daly
Outdoor living designer with Water and Earth Landscape Design
Water and Earth Landscape Design
Episode: Landscape Design Masterclass
Taylor Feifield
Owner of Calumma Creative Landscapes
Calumma Creative Landscapes
Episode: Landscape Design Masterclass
Randy Tumber
Founder of Tumber International Landscape Training; View Master; landscape designer and educator
Tumber International Landscape Training
Episode: Landscape Design Masterclass
Cameron Herold
CEO Whisperer, founder of COO Alliance and Second in Command podcast
COO Alliance; The Second in Command
Episode: Your Second in Command with Cameron Herold, Past COO of 1-800-GOT-JUNK?
Tyler Speirs
Co-owner of Eco Plant Creations, landscaper and designer
Eco Plant Creations
Episode: Growth Challenges with Tyler Speirs of Eco Plant Creations
Phil Bahler
Founder of Bahler Brothers and inventor of Pave Tool
Bahler Brothers / Pave Tool
Episode: Bahler Brothers to Pave Tool with Phil Bahler
Joseph Policastro
Representative of Cycle CPA, CPA firm specializing in the landscaping industry
Cycle CPA
Episode: Lagging and Leading Indicators with Cycle CPA

Host

Michael
Host with recurring presence and deep involvement in hardscape business topics

Reviews

4.8 out of 5 stars from 147 ratings
  • Wish I would have found this sooner!

    I recently found this podcast and can’t get enough. I own a small contracting company and we do a lot of hardscaping. I’m very passionate about the industry and enjoy learning about other hardscapers and their journeys through the industry.

    Apple Podcasts
    5
    AMB Contracting
    United States3 years ago
  • Very Informative!

    I follow and listen to each and every episode. I’m a landscape designer based in Ottawa and I find this content and info relevant and super informative!

    Thank you!

    Apple Podcasts
    5
    Lrathwellldesign
    Canada3 years ago
  • Great Podcast

    Love the content that’s covered in this podcast. Broad range of information based on the hardscaping industry as well as business building essentials.

    Apple Podcasts
    5
    great reviewist
    Canada5 years ago
  • Value every show

    Mike brings value every episode!

    Apple Podcasts
    5
    Auman Landscape
    United States5 years ago
  • A must for hardscapers

    Love the topics that this podcast covers from installation, tools, business advice, sales, and so much more! Every hardscaper / landscaper should be subscribed and listening to this podcast.

    Apple Podcasts
    5
    VisionaryDreamer2020
    Canada6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise actionable, field-tested advice for hardscapers and contractors.
The show's guests bring diverse expertise from design, sales, HR, and marketing, which keeps episodes practical and varied.
Audience finds the breadth of topics useful for growing both small crews and larger teams.

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Proven PodcastCharles Schwartz
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Creating Confidence with Heather MonahanHeather Monahan | YAP Media

Talking Points

Recent interactions between the hosts and their guests.

5 Languages of Appreciation in the Workplace with Dr. Paul White
Q: What about ensuring authenticity so appreciation doesn't feel fake?
Implement as an ongoing HR program with leadership involvement, training for teams, and a culture that encourages genuine, person-to-person recognition rather than generic, top-down gestures.
5 Languages of Appreciation in the Workplace with Dr. Paul White
Q: How do you determine an employee's primary and secondary languages of appreciation?
They use an online assessment that identifies the two top languages, plus a least valued one, and then provide a big checklist of context-specific actions and a group profile to guide team-wide application.
5 Languages of Appreciation in the Workplace with Dr. Paul White
Q: How did you get Gary Chapman involved in The 5 Languages of Appreciation in the Workplace?
Persistence and consistent follow-up paid off; after many attempts, the guest secured a 45-minute engagement with Chapman, built on a shared undergraduate background, and aligned on the concept of appreciation rather than love languages in the workplace.
Lagging and Leading Indicators with Cycle CPA
Q: How do you help a client set realistic revenue goals based on data rather than guesswork?
We use benchmarks and historical data to establish a baseline, then translate goals into concrete actions (e.g., increasing proposals, adjusting pricing, and aligning resources) to improve the likelihood of achieving targets.
Lagging and Leading Indicators with Cycle CPA
Q: How should a company balance leading and lagging indicators with financial and non-financial KPIs?
Don't rely on a single metric; use a 30-page financial snapshot plus non-financial KPIs to understand the full picture, ensuring capacity and profitability align with growth goals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About How to Hardscape

What is How to Hardscape about and what kind of topics does it cover?

A practical, practitioner-focused show for hardscape and landscape professionals that blends hands-on business guidance with design, sales, marketing, and operations. Across episodes, listeners hear from experienced contractors, designers, HR and finance experts, and marketing pros who share real-world lessons on scaling businesses, improving cash flow, hiring and training, and winning more projects. Notable throughlines include design-build workflows, disciplined sales and budgeting practices, and the power of systems and software to scale a trade-oriented business. The format frequently features actionable frameworks, templates, and case studies that listeners can adapt to their own firms, with recurring emphasis on profitability, client ... more

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How many listeners does How to Hardscape get?

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How many subscribers and views does How to Hardscape have?

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Which podcasts are similar to How to Hardscape?

These podcasts share a similar audience with How to Hardscape:

1. Not Our Finest Hour
2. The Mulder Life Podcast
3. The Cost of Doing Business
4. Hardscape Growth
5. Kid Contractor Podcast with Caleb Auman

How many episodes of How to Hardscape are there?

How to Hardscape launched 7 years ago and published 370 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact How to Hardscape?

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Where can I see ratings and reviews for How to Hardscape?

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What guests have appeared on How to Hardscape?

Recent guests on How to Hardscape include:

1. Brian Clayton
2. Dr. Paul White
3. Matt Daly
4. Taylor Feifield
5. Randy Tumber
6. Cameron Herold
7. Tyler Speirs
8. Phil Bahler

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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