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Artwork for How to Hardscape

How to Hardscape

Michael Pletz
Hardscaping
Budgeting
Landscaping
Marketing Strategies
Cycle CPA
Sales Process
Marketing
SEO
Youtube
Estimating
Business Growth
Lead Generation
Profitability
Client Relationships
Social Media Marketing
Employee Management
Strategic Planning
Overhead Recovery Systems
Knowledge Tree Consulting
Porcelain

A podcast dedicated to helping hardscapers start and grow their business. If you are a hardscaper, landscaper, or a contractor of any sort, this podcast is going to help you professionally. Landscaping companies and contractors alike will benefit from discussions with leading experts in the industry talking installation, tools, products, marketing, business, and so much more to help you grow your ... more

PublishesWeeklyEpisodes366Founded7 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for How to Hardscape

Latest Episodes

Today we publish an Employee Bonus Program talk with 7 past guests talking about what they do (or do not do) for their employees and how they have refined this program over the years.

Sponsors:

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Today we publish a Landscape Design Masterclass episode with 3 past guests including Water and Earth, Calumma Creative, and Randy Tumber. We get into starting a design business, subcontracting, and design principles with each guest.

Sponsors:

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Today we were live on Instagram discussing how the season has started, projects we are targeting, leads coming in, and HQ updates including a much-improved Budgeting system.

Sponsors:

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Today we are joined by Cameron Herold. He is the CEO Whisperer founder of COO Alliance and the Second in Command Podcast. By the age of 42, he helped build two companies valued at $100+ million each and propelled 1-800-GOT-JUNK from $2 to $106 millio... more

Key Facts

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Recent Guests

Matt Daly
Outdoor living designer with Water and Earth Landscape Design
Water and Earth Landscape Design
Episode: Landscape Design Masterclass
Taylor Feifield
Owner of Calumma Creative Landscapes
Calumma Creative Landscapes
Episode: Landscape Design Masterclass
Randy Tumber
Founder of Tumber International Landscape Training; View Master; landscape designer and educator
Tumber International Landscape Training
Episode: Landscape Design Masterclass
Cameron Herold
CEO Whisperer, founder of COO Alliance and Second in Command podcast
COO Alliance; The Second in Command
Episode: Your Second in Command with Cameron Herold, Past COO of 1-800-GOT-JUNK?
Tyler Speirs
Co-owner of Eco Plant Creations, landscaper and designer
Eco Plant Creations
Episode: Growth Challenges with Tyler Speirs of Eco Plant Creations
Phil Bahler
Founder of Bahler Brothers and inventor of Pave Tool
Bahler Brothers / Pave Tool
Episode: Bahler Brothers to Pave Tool with Phil Bahler
Joseph Policastro
Representative of Cycle CPA, CPA firm specializing in the landscaping industry
Cycle CPA
Episode: Lagging and Leading Indicators with Cycle CPA
Tricia Hamilton
Vice President of HR at Sitescape, focusing on hiring and HR management
Sitescape
Episode: HR Masterclass
Jacki Hart
Founder/President of Consulting by Hart, with extensive landscaping industry experience
Consulting by Hart
Episode: HR Masterclass

Host

Mike
Host of How to Hardscape podcast

Reviews

4.8 out of 5 stars from 147 ratings
  • Wish I would have found this sooner!

    I recently found this podcast and can’t get enough. I own a small contracting company and we do a lot of hardscaping. I’m very passionate about the industry and enjoy learning about other hardscapers and their journeys through the industry.

    Apple Podcasts
    5
    AMB Contracting
    United States3 years ago
  • Very Informative!

    I follow and listen to each and every episode. I’m a landscape designer based in Ottawa and I find this content and info relevant and super informative!

    Thank you!

    Apple Podcasts
    5
    Lrathwellldesign
    Canada3 years ago
  • Great Podcast

    Love the content that’s covered in this podcast. Broad range of information based on the hardscaping industry as well as business building essentials.

    Apple Podcasts
    5
    great reviewist
    Canada5 years ago
  • Value every show

    Mike brings value every episode!

    Apple Podcasts
    5
    Auman Landscape
    United States5 years ago
  • A must for hardscapers

    Love the topics that this podcast covers from installation, tools, business advice, sales, and so much more! Every hardscaper / landscaper should be subscribed and listening to this podcast.

    Apple Podcasts
    5
    VisionaryDreamer2020
    Canada6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Real-world, actionable advice for hardscapers and landscapers.
Guests provide practical lessons that listeners can apply immediately.
Great breadth of topics from installation to business playbooks.

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Talking Points

Recent interactions between the hosts and their guests.

Lagging and Leading Indicators with Cycle CPA
Q: How do you help a client set realistic revenue goals based on data rather than guesswork?
We use benchmarks and historical data to establish a baseline, then translate goals into concrete actions (e.g., increasing proposals, adjusting pricing, and aligning resources) to improve the likelihood of achieving targets.
Lagging and Leading Indicators with Cycle CPA
Q: How should a company balance leading and lagging indicators with financial and non-financial KPIs?
Don't rely on a single metric; use a 30-page financial snapshot plus non-financial KPIs to understand the full picture, ensuring capacity and profitability align with growth goals.
Lagging and Leading Indicators with Cycle CPA
Q: What are leading indicators for a landscaping or hardscaping business and what do they tell you about the future.
Leading indicators include pipeline activity such as the number of estimates and proposals, website inquiries, and scheduled jobs, which signal future revenue and capacity needs and allow proactive adjustments.
Building Trust with Bridge Media
Q: What is the recommended balance between credibility-building activities and direct lead generation in a marketing budget?
Aim for about 70% of the budget on credibility-building activities (SEO, content, reviews, portfolio) and 30% on lead-generation tactics (ads, appointments). Credibility supports and enhances lead generation over time.
Building Trust with Bridge Media
Q: What are the key indicators that a contractor has their marketing house in order and is ready for Bridge Media's services?
Key indicators include a high level of referrals, a healthy online brand presence (Instagram, Facebook, portfolio, and a strong website), and a well-managed Google Business Profile with reviews. If referrals and online credibility align, it's a good fit to collaborate.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
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Frequently Asked Questions About How to Hardscape

What is How to Hardscape about and what kind of topics does it cover?

This show targets hardscaping pros and landscaping contractors, focusing on practical business growth, profitability, and operational excellence. Across episodes, listeners gain guidance on client qualification, cash flow, budgeting, pricing, project management, marketing, and leveraging expertise from industry guests. A standout is the mix of hands-on tactics (consultations, deposits, contracts) with strategic perspectives from seasoned landscape leaders, making it useful for owners scaling from first jobs to multi-project businesses. The format often blends real-world case studies with actionable frameworks, and occasional guest-led deep dives provide diverse viewpoints on resilience and growth.

Potential listeners should find value in t... more

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How many listeners does How to Hardscape get?

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What are the audience demographics for How to Hardscape?

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How many subscribers and views does How to Hardscape have?

To see how many followers or subscribers How to Hardscape has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to How to Hardscape?

These podcasts share a similar audience with How to Hardscape:

1. Not Our Finest Hour
2. The Mulder Life Podcast
3. The Cost of Doing Business
4. Hardscape Growth
5. Kid Contractor Podcast with Caleb Auman

How many episodes of How to Hardscape are there?

How to Hardscape launched 7 years ago and published 366 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact How to Hardscape?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for How to Hardscape?

Rephonic pulls ratings and reviews for How to Hardscape from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on How to Hardscape?

Recent guests on How to Hardscape include:

1. Matt Daly
2. Taylor Feifield
3. Randy Tumber
4. Cameron Herold
5. Tyler Speirs
6. Phil Bahler
7. Joseph Policastro
8. Tricia Hamilton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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