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Artwork for Fullerton Unfiltered

Fullerton Unfiltered

Brian Fullerton
Entrepreneurship
Lawn Care
Kroopin's Poopin Scoopin
Renting Vs Owning
Lawn Care Industry
Snow Removal
Pet Waste Removal
Building Wealth
Social Media Influence
Branding
Customer Expectations
Business Communication
Financial Freedom
Lawn Care Business
Female Entrepreneurship
LMN
Budgeting
Business Growth
Business Growth Strategies
Mentorship

A podcast show dedicated to those who are determined to take their business and their life to the next level!

PublishesDailyEpisodes953Founded6 years ago
Number of ListenersCategories
EntrepreneurshipSelf-ImprovementEducationBusiness

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Artwork for Fullerton Unfiltered

Latest Episodes

Most lawn care businesses don't have a lead problem or a work problem… they have a hiring problem.

In today's episode, I'm breaking down the real reasons so many guys are afraid to bring on their first employee and how that fear is quietly capping ... more

Most lawn care businesses don't have a lead problem or a work problem… they have a hiring problem.

In today's episode, I'm breaking down the real reasons so many guys are afraid to bring on their first employee and how that fear is quietly capping ... more

In this episode, we break down the small but powerful estimating nuances that separate average quotes from ones that actually get signed. From how you present pricing to the subtle details that build trust and confidence, you'll learn practical ways ... more

If you're building a lawn care or landscaping business, hiring the right way isn't optional—it's critical. In this episode, we break down the real differences between 1099 contractors and W-2 employees, where most guys get it wrong, and how misclassi... more

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Recent Guests

Brandon Lazar
Founder of NinjaVA
NinjaVA
Episode: 949. The Smartest Hire You'll Ever Make: Virtual Assistants Explained
Chris Kaiser
Executive behind Equip Expo, lead organizer and advocate for the trade show
Equip Expo (OIPEI governance context)
Episode: 947. The Buzz Around Equip Expo 2026… Here's What We Know!
Brad Stephenson
Leader in the landscaping/LeanScaper community, speaker and coach
LeanScaper / Newcastle
Episode: 945. The Secret to Scaling Isn't More Work… It's More Leaders! (Leanscaper Exclusive With Brad Stephenson)
Luke Gribble
Go-to market manager at John Deere
John Deere
Episode: 943. How John Deere Is Powering the Next Generation of Contractors
Paul Akers
Author of 2 Second Lean and lean manufacturing expert
paulakers.net
Episode: 940. What Paul Akers Taught Me About Lean, Waste, and Fixing What Bugs You
Mike Lyceki
CEO of Leanscaper
Leanscaper
Episode: 934. Your Business Isn't Stuck. Your Thinking Is.
Nick Bartolo
Financial expert with a focus on wealth management and private equity for business owners.
Essential Partners
Episode: 926. Inside Private Equity: Wealth, Strategy, and Long-Term Thinking with Nick Bartolo
Samantha Held
Marketing expert from PostcardMania
PostcardMania
Episode: 924. Print Marketing That Prints Money: What Still Works in 2026
Justin White
CEO of K&D Landscaping, experienced in growing businesses in the landscaping industry
K&D Landscaping
Episode: 923. Charting the Future with Justin White: Arizona Leanscaper Meetup Insights

Host

Brian Fullerton
Host of a growth-focused show centered on landscaping business scale, SOPs, and leadership.

Reviews

4.9 out of 5 stars from 1.7k ratings
  • Family Unity

    I’m 64 and been in the landscape business for over 40 years. Been listening for about two years. Sincerely appreciate the information you provide every day. Commenting today to thank you for the episode with Liz during the snow. Your unity is inspiring. Together you are making a difference. Blessings to you and your family!

    Apple Podcasts
    5
    Mike Hofmann Albin Farm
    United States3 months ago
  • Learning = Growing

    I am wanting to grow my lawn maintenance business and so I started listening to Brian’s podcast. I enjoy listening to his insight, vision, and his goals for his growing business. Thanks for sharing Brian!!

    Apple Podcasts
    5
    Tweeter’s Turf LLC
    United States5 months ago
  • Lighting the way

    From day one and beyond, Brian has shared his real-world experiences — the do’s and don’ts of becoming a leader in the Green Industry. As he continues to grow as a business owner, he’s never afraid to light the path for others to follow. Highly recommended!

    Apple Podcasts
    5
    Flash Of Green
    United States6 months ago
  • Brian Rocks!

    Has helped me change my mind and perspective on growing my business!

    Apple Podcasts
    5
    Macy Mowing
    United States8 months ago
  • Hugely Inspirational

    I love listening to Brian and his authenticity. He breaks down many aspects of the green industry into practical and achievable goals. Thank you for putting in the time to create this content! God bless you and your family!

    Apple Podcasts
    5
    Humble Grounds Landscaping
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Genuine, straight-talking host with helpful guests and actionable takeaways.
Hard-hitting, practical guidance for growing a landscaping business.
Widely praised for motivational impact and real-world profitability tips.
Consistent emphasis on systems and SOPs that actually scale.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

945. The Secret to Scaling Isn't More Work… It's More Leaders! (Leanscaper Exclusive With Brad Stephenson)
Q: What practical steps do you recommend for identifying and cultivating the next generation of leaders within a growing company?
Identify upcoming leaders early, create multiple layers of leadership, and give them real responsibility. Use personality and role-fitting tools (like the DISC model) to tailor development, and always plan for succession so the business isn't dependent on any single person.
945. The Secret to Scaling Isn't More Work… It's More Leaders! (Leanscaper Exclusive With Brad Stephenson)
Q: Brad, you've been doing this for a long time—how has your leadership philosophy evolved as you scaled from a technician to managing a large organization?
The key shift has been letting go, empowering others, and focusing on what my people do rather than what I do myself. It's about building systems and leaders who can run the day-to-day, then stepping back to mentor and coach rather than micromanage.
943. How John Deere Is Powering the Next Generation of Contractors
Q: What is the goal of the educational breakout sessions at these events?
The goal is to share practical, non-salesy financing and equipment strategies derived from real-world business experiences, so attendees can make informed decisions and potentially apply these ideas to grow their own operations.
943. How John Deere Is Powering the Next Generation of Contractors
Q: How does John Deere Financial differ from third-party finance options?
John Deere Financial is a captive financing arm that leverages in-house data and market insights to offer favorable residual values and lower payments, enabling better cash flow and decision-making for fleet expansion.
943. How John Deere Is Powering the Next Generation of Contractors
Q: Explain a little more about the JDLink modem and what it does for a landscaping business.
The modem collects data like location, hours, fuel level, PTO status, and motion to help evaluate machine utilization, theft protection, and overall fleet efficiency, with the John Deere Operations Center serving as the free data hub.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
Household Income
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Frequently Asked Questions About Fullerton Unfiltered

What is Fullerton Unfiltered about and what kind of topics does it cover?

This show targets ambitious lawn and landscape business owners who want to scale through practical systems, smarter pricing, and disciplined marketing. Episodes consistently emphasize bidding discipline, pricing strategy, and the value of repeatable processes, often tying growth to SOPs, team training, and software tools. Listeners can expect candid, experience-rich guidance from a host who blends real-world field lessons with strategic business thinking, plus occasional guest conversations that broaden insights into leadership, community-building, and industry events. A notable through-line is turning hands-on operations into scalable, value-driven enterprises, with actionable takeaways for winning larger contracts, improving profitability... more

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How many listeners does Fullerton Unfiltered get?

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Which podcasts are similar to Fullerton Unfiltered?

These podcasts share a similar audience with Fullerton Unfiltered:

1. The Green Grind Podcast
2. Growing Green Podcast
3. Kid Contractor Podcast with Caleb Auman
4. The B&B Lawn Care Podcast
5. Green Industry Podcast

How many episodes of Fullerton Unfiltered are there?

Fullerton Unfiltered launched 6 years ago and published 953 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Fullerton Unfiltered?

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What guests have appeared on Fullerton Unfiltered?

Recent guests on Fullerton Unfiltered include:

1. Brandon Lazar
2. Chris Kaiser
3. Brad Stephenson
4. Luke Gribble
5. Paul Akers
6. Mike Lyceki
7. Nick Bartolo
8. Samantha Held

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