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Fullerton Unfiltered

Brian Fullerton
Entrepreneurship
LMN
Landscaping
Equip Expo
Snow Removal
Business Growth
Leanscaper
Lawn Care
Brian's Lawn Maintenance
Leadership
Lawn Care Industry
Landscaping Industry
Pricing Strategies
Commercial Bidding
Lawntrepreneur Academy
Equip Exposition
Networking
Together In the Trades
Customer Experience
Branding

A podcast show dedicated to those who are determined to take their business and their life to the next level!

PublishesDailyEpisodes1039Founded7 years ago
Number of ListenersCategories
EntrepreneurshipBusinessEducationSelf-Improvement

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Artwork for Fullerton Unfiltered

Latest Episodes

With just seven weeks left in 2026, now is the time to finish strong and start planning for an even bigger 2027. In today's episode, we're talking about maximizing the final weeks of the year, reviewing your numbers, making tough decisions, investing... more

We're sitting down with Brandon King from Billy Goat live at Equip Expo 2026 to talk about the latest equipment innovations, exciting announcements, and what's ahead for the green industry. From new technology to the future of outdoor power equipment... more

In today's episode, we're breaking down why we made this investment, how this machine will transform our snow operations, and what it means for the future of our company. From increasing production and efficiency to taking on larger commercial proper... more

Growing a million-dollar lawn care business takes more than just adding customers. It takes smart investments in the right equipment, infrastructure, and systems. In this 3-part series, we're breaking down the big investments we're making at Brian's ... more

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Recent Guests

Todd Zimmerman
Senior vice president of North American sales and commercial operations at Kress
Kress
Episode: 1032. What's Next for Kress? Battery Power, Autonomous Mowing & a Preview of Equip Expo 2026
Lenny Mangnall
Marketing manager at Exmark
Exmark
Episode: 1031. What's NEW From Exmark Mowers at Equip Expo 2026?! With Lenny Mangnall!
Mike Arnold
Speaker from Creekside Outdoor Living, discussed leadership and scalability
Creekside Outdoor Living
Episode: 1027. They Know the Play. Run It Anyway.
Josh Brecht
Branding and media expert, head of ECF Media
East Coast Facilities (ECF)
Episode: 1025. The Storytelling & Branding Masterclass You HAVE to Hear | Josh Brecht, ECF Media (REVISED)
Nicole Downer
President of Downer Brothers
Downer Brothers
Episode: 1019. We're Taking the Break Records Tour to Downer Brothers!
Pat Murray
Coach at Forward Coaching
Forward Coaching
Episode: 1017. That Contract Could Cost You More Than the Job Is Worth
Mark Sedgley
CEO of Granum, speaker on building an intentional culture
Granum
Episode: 1016. Building a Culture of Intentional Operational Values w/ Mark Sedgley CEO of Granum
Chase Ireland
Owner/leader of Conestoga Contracting
Conestoga Contracting
Episode: 1014. Scaling to $10M+ Without Losing Control | Chase Ireland
Josh Roberts
Involved in Greenius and Granum; product manager focusing on training and onboarding solutions
Granum/Greenius
Episode: 1013. The Landscaping Industry Has a People Problem. Here's How We Fix It

Hosts

Brian Fullerton
Host of Fullerton Unfiltered; prominent figure in the lawn care and small business community; frequently hosts episodes with a focus on entrepreneurship, marketing, and operations.
Elizabeth Fullerton
Co-host; contributes interview presence and perspectives on entrepreneurship and family balance within business.

Reviews

4.9 out of 5 stars from 1.7k ratings
  • Podcast?

    I love the show; and all of your content! I truly believe that you could represent Ford trucks, ExMark, Echo, Stihl very well. I think it’d be in their best interest to reach out to you and make it happen. To advertise; and, continue this wonderful content.

    Apple Podcasts
    5
    Dusterman5
    United States3 months ago
  • Thank you Brian!

    I just wanted to take a moment to thank Brian for the amazing podcast. This is by far my favorite podcast and I always look forward to listening throughout the day while I’m out on the job site, mowing grass, or finally getting some down time at the firehouse in between calls. Brian is a true inspiration for me and the life I want to build for my future family and myself. A true family man, a leader of the green industry in my eyes, and overall an awesome guy on the air. The way he talks on the ... more

    Apple Podcasts
    5
    Andrew Midgett
    United States3 months ago
  • Great Podcast

    Long time listener, but the 1000th episode is my absolute favorite. As a long time car guy, hearing the 1000th episode was a joy to listen to. Great episode, really full of helpful sales information and adding the cars in was huge bonus. Keep up the great work Brian. You’re killing it my man. 🤙

    Apple Podcasts
    5
    Mallard Island Lawn Ser
    United States3 months ago
  • Family Unity

    I’m 64 and been in the landscape business for over 40 years. Been listening for about two years. Sincerely appreciate the information you provide every day. Commenting today to thank you for the episode with Liz during the snow. Your unity is inspiring. Together you are making a difference. Blessings to you and your family!

    Apple Podcasts
    5
    Mike Hofmann Albin Farm
    United States10 months ago
  • Learning = Growing

    I am wanting to grow my lawn maintenance business and so I started listening to Brian’s podcast. I enjoy listening to his insight, vision, and his goals for his growing business. Thanks for sharing Brian!!

    Apple Podcasts
    5
    Tweeter’s Turf LLC
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show provides actionable business tactics alongside relatable personal stories.
Guests are generally high-quality and provide valuable, real-world insights for growth.
Listeners find the host and guests motivating, practical, and down-to-earth.
Community and mentorship aspects are frequently highlighted by fans.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

1034. What's New From John Deere in 2026? | LIVE From Equip Expo!
Q: Give me 30 seconds on JD Financial because they're huge.
Luke explains that John Deere Financial focuses on equipment loans and leases, understands equipment life and residual values, and may approve financing that traditional banks do not.
1034. What's New From John Deere in 2026? | LIVE From Equip Expo!
Q: What's made that pivot for you guys the last year or two?
Luke says John Deere is investing more in landscaping because the industry is growing, technologically advanced and important to people's everyday lives.
1032. What's Next for Kress? Battery Power, Autonomous Mowing & a Preview of Equip Expo 2026
Q: What are you most excited about going into this week with Equip and Kress North America?
Zimmerman describes Kress's commercial battery equipment and robotics, including its fast-charging battery system, new backpack blower, residential robot mowers, and commercial Voyager models.
1032. What's Next for Kress? Battery Power, Autonomous Mowing & a Preview of Equip Expo 2026
Q: What's going on with your guys' technology that allows you to do that? And why did you guys decide to make that pivot compared to what some of the other traditional brands are offering, you know, in the marketplace?
Zimmerman says Kress focused on solving landscapers' concerns about power, productivity, and battery investment. Research at the University of Waterloo helped reduce cell resistance, enabling more power and faster charging.
1031. What's NEW From Exmark Mowers at Equip Expo 2026?! With Lenny Mangnall!
Q: Autonomous, we were able to do that demo a couple years ago. You got some great things coming down the pike with Team Exmark. So what's latest and greatest with Autonomous?
Mangnall says Exmark is updating the Turf Tracer XIQ with adjustable speed, improved obstacle detection, and app and software changes. The first three years of its autonomous subscription are included with the machine, and the ongoing subscription price has been reduced.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Fullerton Unfiltered

What is Fullerton Unfiltered about and what kind of topics does it cover?

This show centers on scaling service-based businesses and leveling up personal and professional lives, with a strong focus on practical systems, leadership, and education. Episodes frequently explore growth strategies for lawn and landscape companies, marketing and sales mindset, mentorship, conference-driven learning, and the balance between entrepreneurship and family life. A distinctive theme is the blend of raw, unfiltered storytelling with actionable takeaways, often anchored by real-world case studies and guest experts across marketing, coaching, and operations. Listeners can expect candid conversations about pricing, hiring, customer experience, and building scalable processes, along with frequent plugs for training programs and live... more

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Which podcasts are similar to Fullerton Unfiltered?

These podcasts share a similar audience with Fullerton Unfiltered:

1. The Green Grind Podcast
2. Growing Green Podcast
3. Kid Contractor Podcast with Caleb Auman
4. Green Industry Podcast
5. The B&B Lawn Care Podcast

How many episodes of Fullerton Unfiltered are there?

Fullerton Unfiltered launched 7 years ago and published 1039 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Fullerton Unfiltered?

Recent guests on Fullerton Unfiltered include:

1. Todd Zimmerman
2. Lenny Mangnall
3. Mike Arnold
4. Josh Brecht
5. Nicole Downer
6. Pat Murray
7. Mark Sedgley
8. Chase Ireland

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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