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Fullerton Unfiltered

Brian Fullerton
Entrepreneurship
LMN
Landscaping
Lawn Care
Business Growth
Snow Removal
Equip Expo
Leanscaper
Brian's Lawn Maintenance
Landscaping Industry
Leadership
Lawn Care Industry
Lawntrepreneur Academy
Commercial Bidding
Pricing Strategies
Equip Exposition
Networking
Together In the Trades
Customer Experience
Branding

A podcast show dedicated to those who are determined to take their business and their life to the next level!

PublishesDailyEpisodes1031Founded7 years ago
Number of ListenersCategories
EntrepreneurshipBusinessEducationSelf-Improvement

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Artwork for Fullerton Unfiltered

Latest Episodes

We're back at Equip Expo 2026 with Lenny Mangnall from Exmark Mowers, checking out the latest and greatest equipment, innovations, and exciting updates! From new mower technology to what's coming in 2027, we're getting an inside look at what Exmark ... more

In Part 2 of our deep dive into the four foundational financial metrics, we break down the final two numbers every contractor needs to master: revenue per man-hour and tracking estimated versus actual labor hours. If you missed our breakdown of gross... more

Are you running a profitable business, or just a busy one? In today's episode, we're breaking down the four numbers every lawn care and snow contractor needs to know: gross profit, direct labor percentage, revenue per man-hour, and estimated vs. actu... more

Headed to Equip Expo 2026? Whether it's your first time or your tenth, we're sharing our best tips to help you maximize your time, make meaningful connections, discover new equipment, and get the most out of the industry's biggest event. From network... more

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Recent Guests

Josh Brecht
Branding and media expert, head of ECF Media
East Coast Facilities (ECF)
Episode: 1025. The Storytelling & Branding Masterclass You HAVE to Hear | Josh Brecht, ECF Media (REVISED)
Nicole Downer
President of Downer Brothers
Downer Brothers
Episode: 1019. We're Taking the Break Records Tour to Downer Brothers!
Pat Murray
Coach at Forward Coaching
Forward Coaching
Episode: 1017. That Contract Could Cost You More Than the Job Is Worth
Chase Ireland
Owner/leader of Conestoga Contracting
Conestoga Contracting
Episode: 1014. Scaling to $10M+ Without Losing Control | Chase Ireland
Josh Roberts
Involved in Greenius and Granum; product manager focusing on training and onboarding solutions
Granum/Greenius
Episode: 1013. The Landscaping Industry Has a People Problem. Here's How We Fix It
Dana Groh
Co-owner of Minnesota Sodding Company
Minnesota Sodding Company
Episode: 1005. From Small Sod Jobs to Pro Stadiums: Inside Minnesota Sodding Company
Tom Groh
Co-owner of Minnesota Sodding Company
Minnesota Sodding Company
Episode: 1005. From Small Sod Jobs to Pro Stadiums: Inside Minnesota Sodding Company
Alex Herrera
Lamborghini Alex, Lamborghini San Antonio sales executive
Lamborghini San Antonio
Episode: 1000. 🎉 Episode 1000 Special! 🎉
Sam Gempel
Speaker/coach on the road tour, co-presenter of Break Records Tour
Break Records Tour / Granum / LMN
Episode: 998. Thank God Somebody Invited Me

Hosts

Brian Fullerton
Host of Fullerton Unfiltered; prominent figure in the lawn care and small business community; frequently hosts episodes with a focus on entrepreneurship, marketing, and operations.
Elizabeth Fullerton
Co-host; contributes interview presence and perspectives on entrepreneurship and family balance within business.

Reviews

4.9 out of 5 stars from 1.7k ratings
  • Podcast?

    I love the show; and all of your content! I truly believe that you could represent Ford trucks, ExMark, Echo, Stihl very well. I think it’d be in their best interest to reach out to you and make it happen. To advertise; and, continue this wonderful content.

    Apple Podcasts
    5
    Dusterman5
    United States2 months ago
  • Thank you Brian!

    I just wanted to take a moment to thank Brian for the amazing podcast. This is by far my favorite podcast and I always look forward to listening throughout the day while I’m out on the job site, mowing grass, or finally getting some down time at the firehouse in between calls. Brian is a true inspiration for me and the life I want to build for my future family and myself. A true family man, a leader of the green industry in my eyes, and overall an awesome guy on the air. The way he talks on the ... more

    Apple Podcasts
    5
    Andrew Midgett
    United States2 months ago
  • Great Podcast

    Long time listener, but the 1000th episode is my absolute favorite. As a long time car guy, hearing the 1000th episode was a joy to listen to. Great episode, really full of helpful sales information and adding the cars in was huge bonus. Keep up the great work Brian. You’re killing it my man. 🤙

    Apple Podcasts
    5
    Mallard Island Lawn Ser
    United States2 months ago
  • Family Unity

    I’m 64 and been in the landscape business for over 40 years. Been listening for about two years. Sincerely appreciate the information you provide every day. Commenting today to thank you for the episode with Liz during the snow. Your unity is inspiring. Together you are making a difference. Blessings to you and your family!

    Apple Podcasts
    5
    Mike Hofmann Albin Farm
    United States9 months ago
  • Learning = Growing

    I am wanting to grow my lawn maintenance business and so I started listening to Brian’s podcast. I enjoy listening to his insight, vision, and his goals for his growing business. Thanks for sharing Brian!!

    Apple Podcasts
    5
    Tweeter’s Turf LLC
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show provides actionable business tactics alongside relatable personal stories.
Guests are generally high-quality and provide valuable, real-world insights for growth.
Listeners find the host and guests motivating, practical, and down-to-earth.
Community and mentorship aspects are frequently highlighted by fans.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

1025. The Storytelling & Branding Masterclass You HAVE to Hear | Josh Brecht, ECF Media (REVISED)
Q: Josh, you're talking about for employment, and it's not for new customers because...
Media is used primarily to recruit and attract high-quality people first, which then enables service expansion; the focus is on recruiting operations and frontline talent before chasing new customers.
1022. You Asked, I Answered: Real Questions, Real Answers
Q: What does your weekly planning routine look like for estimates, scheduling and follow-ups, and how do you keep those tasks from eating your evenings?
Respond to inquiries promptly when in the field, then complete estimates and quotes after hours; create a fixed schedule with time blocks for emails, SOPs, webinars, and in-person bids to maintain balance.
1022. You Asked, I Answered: Real Questions, Real Answers
Q: Brian, looking back at your first hires, what did you need to have in place so an employee actually took work off your plate?
Clear, documented expectations and onboarding, plus defined roles and responsibilities so new hires know what 'done' looks like and how to operate within the workflow.
1020. Inside the Lawntrepreneur Academy SOP Bundle
Q: What problem does the SOP Bundle solve for growing lawn businesses?
It centralizes training and operations documents so onboarding, field training, and admin tasks can be standardized, saving time and allowing faster growth across multiple crews.
996. The Marketing Mindset That Separates $500K Companies from $5M Companies
Q: What role does education play in PostcardMania's approach to helping small businesses grow?
Education is central; PostcardMania provides webinars, workshops, and materials to help owners understand marketing fundamentals, which makes them better prepared to spend wisely and achieve sustainable growth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Fullerton Unfiltered

What is Fullerton Unfiltered about and what kind of topics does it cover?

This show centers on scaling service-based businesses and leveling up personal and professional lives, with a strong focus on practical systems, leadership, and education. Episodes frequently explore growth strategies for lawn and landscape companies, marketing and sales mindset, mentorship, conference-driven learning, and the balance between entrepreneurship and family life. A distinctive theme is the blend of raw, unfiltered storytelling with actionable takeaways, often anchored by real-world case studies and guest experts across marketing, coaching, and operations. Listeners can expect candid conversations about pricing, hiring, customer experience, and building scalable processes, along with frequent plugs for training programs and live... more

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Which podcasts are similar to Fullerton Unfiltered?

These podcasts share a similar audience with Fullerton Unfiltered:

1. The Green Grind Podcast
2. Growing Green Podcast
3. Kid Contractor Podcast with Caleb Auman
4. Green Industry Podcast
5. The B&B Lawn Care Podcast

How many episodes of Fullerton Unfiltered are there?

Fullerton Unfiltered launched 7 years ago and published 1031 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Fullerton Unfiltered?

Recent guests on Fullerton Unfiltered include:

1. Josh Brecht
2. Nicole Downer
3. Pat Murray
4. Chase Ireland
5. Josh Roberts
6. Dana Groh
7. Tom Groh
8. Alex Herrera

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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