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Fullerton Unfiltered

Brian Fullerton
Entrepreneurship
Landscaping
Business Growth
LMN
Lawn Care
Equip Expo
Snow Removal
Leanscaper
Leadership
Landscaping Industry
Lawn Care Industry
Marketing Strategies
Commercial Bidding
Lawn Care Business
Pricing Strategies
Brian's Lawn Maintenance
Landscaping Business
Lawntrepreneur Academy
Networking
Marketing

A podcast show dedicated to those who are determined to take their business and their life to the next level!

PublishesDailyEpisodes970Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurshipSelf-ImprovementEducation

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Artwork for Fullerton Unfiltered

Latest Episodes

Rain days can either destroy your momentum… or become one of the biggest opportunities to grow your lawn care business. In this episode, we break down what smart lawn and landscape companies actually do during rainouts including crew management, equi... more

What happens after the contract gets signed?

In this episode, Brian breaks down why the real success of a landscaping company happens during the handoff from sales to operations. From maintenance accounts to hardscape installs, we unpack the commun... more

Fuel prices are up, margins are tight, and contractors everywhere are feeling the squeeze. In this episode, we break down the real impact fuel costs have on lawn care, landscaping, and snow businesses—and whether you should absorb those increases or ... more

In this episode of Fullerton Unfiltered, Brian and Adam break down how branding directly impacts the type of customers your business attracts. From websites and social media to trucks, uniforms, and messaging, they unpack why some companies attract p... more

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Recent Guests

Brandon Bull
Branding/marketing expert and co-founder of Brandable
Brandable
Episode: 967. The Contractors Who Win Know Exactly Who They're Talking To
Noe Loarca
Owner, Avanza Landscaping
Avanza Landscaping
Episode: 965. Breaking Records with Noe Loarca of Avanza Landscaping
Casey from Marriage365
Speaker at the event
Marriage365
Episode: 963. BIG Together in the Trades Announcement + Mother's Day Surprise
Joel Adams
Lawn care pro featured in SOP Training Bundle discussion
Lawn Care Pro Joel Adams
Episode: 958. Always "On," Never Free: When Drive Turns Into a Trap
Brandon Lazar
Founder of NinjaVA
NinjaVA
Episode: 949. The Smartest Hire You'll Ever Make: Virtual Assistants Explained
Chris Kaiser
Executive behind Equip Expo, lead organizer and advocate for the trade show
Equip Expo (OIPEI governance context)
Episode: 947. The Buzz Around Equip Expo 2026… Here's What We Know!
Luke Gribble
Go-to market manager at John Deere
John Deere
Episode: 943. How John Deere Is Powering the Next Generation of Contractors
Paul Akers
Author of 2 Second Lean and lean manufacturing expert
paulakers.net
Episode: 940. What Paul Akers Taught Me About Lean, Waste, and Fixing What Bugs You
Mike Lyceki
CEO of Leanscaper
Leanscaper
Episode: 934. Your Business Isn't Stuck. Your Thinking Is.

Host

Brian Fullerton
Host of a growth-focused show centered on landscaping business scale, SOPs, and leadership.

Reviews

4.9 out of 5 stars from 1.7k ratings
  • Family Unity

    I’m 64 and been in the landscape business for over 40 years. Been listening for about two years. Sincerely appreciate the information you provide every day. Commenting today to thank you for the episode with Liz during the snow. Your unity is inspiring. Together you are making a difference. Blessings to you and your family!

    Apple Podcasts
    5
    Mike Hofmann Albin Farm
    United States4 months ago
  • Learning = Growing

    I am wanting to grow my lawn maintenance business and so I started listening to Brian’s podcast. I enjoy listening to his insight, vision, and his goals for his growing business. Thanks for sharing Brian!!

    Apple Podcasts
    5
    Tweeter’s Turf LLC
    United States7 months ago
  • Lighting the way

    From day one and beyond, Brian has shared his real-world experiences — the do’s and don’ts of becoming a leader in the Green Industry. As he continues to grow as a business owner, he’s never afraid to light the path for others to follow. Highly recommended!

    Apple Podcasts
    5
    Flash Of Green
    United States7 months ago
  • Brian Rocks!

    Has helped me change my mind and perspective on growing my business!

    Apple Podcasts
    5
    Macy Mowing
    United States9 months ago
  • Hugely Inspirational

    I love listening to Brian and his authenticity. He breaks down many aspects of the green industry into practical and achievable goals. Thank you for putting in the time to create this content! God bless you and your family!

    Apple Podcasts
    5
    Humble Grounds Landscaping
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Genuine, straight-talking host with helpful guests and actionable takeaways.
Hard-hitting, practical guidance for growing a landscaping business.
Widely praised for motivational impact and real-world profitability tips.
Consistent emphasis on systems and SOPs that actually scale.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

965. Breaking Records with Noe Loarca of Avanza Landscaping
Q: How do you structure your service offerings to ensure consistency and value for clients while scaling?
The team grew into a 'full season maintenance' model for commercial clients and a comprehensive package for residentials, with a strong emphasis on quality, reliability, and annual contracts that bundle mowing, mulching, cleanups, and design-build elements, supported by LMN systems.
965. Breaking Records with Noe Loarca of Avanza Landscaping
Q: For anybody who doesn't know Avanza, can you share the top of the story and how you got started?
Noe explains starting from a small operation in 2012, growing through residential and HOA work, overcoming cash-flow constraints, and eventually moving toward high-end commercial contracts with a focus on design-build and full-service maintenance.
945. The Secret to Scaling Isn't More Work… It's More Leaders! (Leanscaper Exclusive With Brad Stephenson)
Q: What practical steps do you recommend for identifying and cultivating the next generation of leaders within a growing company?
Identify upcoming leaders early, create multiple layers of leadership, and give them real responsibility. Use personality and role-fitting tools (like the DISC model) to tailor development, and always plan for succession so the business isn't dependent on any single person.
945. The Secret to Scaling Isn't More Work… It's More Leaders! (Leanscaper Exclusive With Brad Stephenson)
Q: Brad, you've been doing this for a long time—how has your leadership philosophy evolved as you scaled from a technician to managing a large organization?
The key shift has been letting go, empowering others, and focusing on what my people do rather than what I do myself. It's about building systems and leaders who can run the day-to-day, then stepping back to mentor and coach rather than micromanage.
943. How John Deere Is Powering the Next Generation of Contractors
Q: What is the goal of the educational breakout sessions at these events?
The goal is to share practical, non-salesy financing and equipment strategies derived from real-world business experiences, so attendees can make informed decisions and potentially apply these ideas to grow their own operations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Fullerton Unfiltered

What is Fullerton Unfiltered about and what kind of topics does it cover?

This show targets ambitious lawn and landscape business owners who want to scale through practical systems, smarter pricing, and disciplined marketing. Episodes consistently emphasize bidding discipline, pricing strategy, and the value of repeatable processes, often tying growth to SOPs, team training, and software tools. Listeners can expect candid, experience-rich guidance from a host who blends real-world field lessons with strategic business thinking, plus occasional guest conversations that broaden insights into leadership, community-building, and industry events. A notable through-line is turning hands-on operations into scalable, value-driven enterprises, with actionable takeaways for winning larger contracts, improving profitability... more

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How many listeners does Fullerton Unfiltered get?

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Which podcasts are similar to Fullerton Unfiltered?

These podcasts share a similar audience with Fullerton Unfiltered:

1. The Green Grind Podcast
2. Growing Green Podcast
3. Kid Contractor Podcast with Caleb Auman
4. The B&B Lawn Care Podcast
5. Green Industry Podcast

How many episodes of Fullerton Unfiltered are there?

Fullerton Unfiltered launched 6 years ago and published 970 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Fullerton Unfiltered?

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What guests have appeared on Fullerton Unfiltered?

Recent guests on Fullerton Unfiltered include:

1. Brandon Bull
2. Noe Loarca
3. Casey from Marriage365
4. Joel Adams
5. Brandon Lazar
6. Chris Kaiser
7. Luke Gribble
8. Paul Akers

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