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Fullerton Unfiltered

Brian Fullerton
Entrepreneurship
Lawn Care
Kroopin's Poopin Scoopin
Renting Vs Owning
Lawn Care Industry
Snow Removal
Pet Waste Removal
Building Wealth
Social Media Influence
Branding
Business Communication
Customer Expectations
Lawn Care Business
Financial Freedom
Female Entrepreneurship
LMN
Budgeting
Business Growth
Business Growth Strategies
Leadership

A podcast show dedicated to those who are determined to take their business and their life to the next level!

PublishesDailyEpisodes945Founded6 years ago
Number of ListenersCategories
BusinessEducationEntrepreneurshipSelf-Improvement

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Artwork for Fullerton Unfiltered

Latest Episodes

In this episode, recorded live at LeanScaper in Cape Coral, I sit down with Brad Stephenson of New Castle to talk about building leaders and replicating your leadership team. We dive into how to develop people from within, create systems that scale l... more

If your business still depends on you for everything, this episode is for you. We're officially launching the SOP Bundle prelaunch, sharing the exact systems we use to create consistency, free up time, and build a business that doesn't rely on the ow... more

In this special episode, recorded at the Leanscaper event in Cape Coral, Brian sits down with Luke Gribble from John Deere to discuss where the equipment industry is headed. From innovation in mowing and compact construction equipment to fleet connec... more

In this episode, we're unpacking the bidding and estimating process and why it's never just about the number. We talk through the "lesser of two evils" when pricing jobs, and how both price and scope play a critical role in winning profitable work. I... more

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Recent Guests

Paul Akers
Author of 2 Second Lean and lean manufacturing expert
paulakers.net
Episode: 940. What Paul Akers Taught Me About Lean, Waste, and Fixing What Bugs You
Tommy Cole
Founding member of Leanscaper
Leanscaper
Episode: 938. Systems, Efficiency, and Profit: One Year of Leanscaper with Tommy Cole
Mike Lyceki
CEO of Leanscaper
Leanscaper
Episode: 934. Your Business Isn't Stuck. Your Thinking Is.
Nick Bartolo
Financial expert with a focus on wealth management and private equity for business owners.
Essential Partners
Episode: 926. Inside Private Equity: Wealth, Strategy, and Long-Term Thinking with Nick Bartolo
Samantha Held
Marketing expert from PostcardMania
PostcardMania
Episode: 924. Print Marketing That Prints Money: What Still Works in 2026
Justin White
CEO of K&D Landscaping, experienced in growing businesses in the landscaping industry
K&D Landscaping
Episode: 923. Charting the Future with Justin White: Arizona Leanscaper Meetup Insights
Kristen Kiley
CXO of Leanscaper, experienced in customer experience management
Leanscaper
Episode: 921. The Customer Journey Most Contractors Never Design
Adam Fullerton
Co-owner of Branded Bull, involved in marketing strategies and business growth
Branded Bull
Episode: 911. The 2026 Marketing Blueprint
Danny Kerr
Co-founder of Breakthrough Academy, specializing in helping businesses scale
Breakthrough Academy
Episode: 907. What 500+ Businesses Taught Danny Kerr About Scaling the Right Way

Host

Brian Fullerton
Host of a growth-focused show centered on landscaping business scale, SOPs, and leadership.

Reviews

4.9 out of 5 stars from 1.7k ratings
  • Family Unity

    I’m 64 and been in the landscape business for over 40 years. Been listening for about two years. Sincerely appreciate the information you provide every day. Commenting today to thank you for the episode with Liz during the snow. Your unity is inspiring. Together you are making a difference. Blessings to you and your family!

    Apple Podcasts
    5
    Mike Hofmann Albin Farm
    United States2 months ago
  • Learning = Growing

    I am wanting to grow my lawn maintenance business and so I started listening to Brian’s podcast. I enjoy listening to his insight, vision, and his goals for his growing business. Thanks for sharing Brian!!

    Apple Podcasts
    5
    Tweeter’s Turf LLC
    United States5 months ago
  • Lighting the way

    From day one and beyond, Brian has shared his real-world experiences — the do’s and don’ts of becoming a leader in the Green Industry. As he continues to grow as a business owner, he’s never afraid to light the path for others to follow. Highly recommended!

    Apple Podcasts
    5
    Flash Of Green
    United States5 months ago
  • Brian Rocks!

    Has helped me change my mind and perspective on growing my business!

    Apple Podcasts
    5
    Macy Mowing
    United States7 months ago
  • Hugely Inspirational

    I love listening to Brian and his authenticity. He breaks down many aspects of the green industry into practical and achievable goals. Thank you for putting in the time to create this content! God bless you and your family!

    Apple Podcasts
    5
    Humble Grounds Landscaping
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Genuine, straight-talking host with helpful guests and actionable takeaways.
Hard-hitting, practical guidance for growing a landscaping business.
Widely praised for motivational impact and real-world profitability tips.
Consistent emphasis on systems and SOPs that actually scale.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

934. Your Business Isn't Stuck. Your Thinking Is.
Q: How do you balance AI tools with human leadership to scale a business without losing the core culture?
AI should automate the busywork and provide decision support while training and empowering people to lead, manage budgets, and build relationships; the true leverage comes from combining AI with a system of leadership development, clear expectations, and incentives that reward productivity and growth.
934. Your Business Isn't Stuck. Your Thinking Is.
Q: Why do many contractors resist adopting technology, and how can they overcome that?
Resistance often stems from comfort with the status quo and a belief that their current skills are unique and non-replicable; overcoming it requires showing tangible personal and company performance improvements, providing clear leadership development paths, and creating incentives and training that make adoption desirable rather than punitive.
934. Your Business Isn't Stuck. Your Thinking Is.
Q: What was the catalyst for starting to build software with your partner and your team?
The catalyst was recognizing that field operations needed better coordination and that technology, once adopted, could unlock significant productivity and leadership development; investing in software early allowed for scalable growth and better management, not just faster processes.
929. From Canada to the Desert: Igniting Community & Wealth Building with Kevin Scott at Arizona's Leanscaper Event
Q: How do you navigate running a design-build business that big?
Kevin discusses how his business thrives on the culture of the area, which sees a demand for high-quality landscaping for second or third homes owned by affluent clients during the summer months.
933. How Do You Accurately Price A Lawn?
Q: What is the importance of knowing your man-hour rate for pricing in a landscaping business?
Understanding your man-hour rate allows you to calculate prices accurately, ensuring that you cover all costs and achieve profitability.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Fullerton Unfiltered

What is Fullerton Unfiltered about and what kind of topics does it cover?

This show targets ambitious lawn and landscape business owners who want to scale through practical systems, smarter pricing, and disciplined marketing. Episodes consistently emphasize bidding discipline, pricing strategy, and the value of repeatable processes, often tying growth to SOPs, team training, and software tools. Listeners can expect candid, experience-rich guidance from a host who blends real-world field lessons with strategic business thinking, plus occasional guest conversations that broaden insights into leadership, community-building, and industry events. A notable through-line is turning hands-on operations into scalable, value-driven enterprises, with actionable takeaways for winning larger contracts, improving profitability... more

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How many listeners does Fullerton Unfiltered get?

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Which podcasts are similar to Fullerton Unfiltered?

These podcasts share a similar audience with Fullerton Unfiltered:

1. The Green Grind Podcast
2. Growing Green Podcast
3. Kid Contractor Podcast with Caleb Auman
4. The B&B Lawn Care Podcast
5. Green Industry Podcast

How many episodes of Fullerton Unfiltered are there?

Fullerton Unfiltered launched 6 years ago and published 945 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Fullerton Unfiltered?

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What guests have appeared on Fullerton Unfiltered?

Recent guests on Fullerton Unfiltered include:

1. Paul Akers
2. Tommy Cole
3. Mike Lyceki
4. Nick Bartolo
5. Samantha Held
6. Justin White
7. Kristen Kiley
8. Adam Fullerton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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