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How to be a Savvy Creative

Nell Nakkan
Personal Brand
Online Presence
Personal Finance
Creative Business
Business Planning
Portfolio Career
Creative Entrepreneurship
Marketing
Sales and Marketing
David Sharpe
Finance
Savvy Creative Academy
Narrative Strategy
Blue Ocean Strategy
Australian Arts Industry
Revenue Models In Creative Industries

How to be a Savvy Creative is a podcast for anyone who is living and breathing a creative pursuit but perhaps lacks a little of the business know how that is essential for building a sustainable career.

Nell Nakkan, failed actress turned entrepreneur interviews experts in different fields to uncover if there is anything to be borrowed and applied to the life of a freelancer.

This season offers t... more

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Artwork for How to be a Savvy Creative

Latest Episodes

For our season one finale we have done a mash up of all our experts’ opinions about the tool on everyone’s lips this year - A.I. 

It’s not all doom and gloom - everyone has their own take on it. But like it or not, it’s here and when used effectivel... more

For our final interview for Season one, we talk with marketing guru Alison Dean about marketing foundations for any creative, freelancer and small business owner. 

Alison explains marketing so simply and has practical advice to get started, taking w... more

Applying for grants and funding can be intimidating, but in this episode Olivia Everitt pulls back the curtain on how to put your best foot forward when preparing your application. 

And she is very equipped to have this conversation. She has been a ... more

This episode is about changing lanes or pivoting from one career to another and I’m joined by the incredible Anna Mackenzie - Portfolio Career Mentor and Writer of the popular newsletter Anna Mack’s Stack.

Often a creative’s bank account is suppleme... more

In this episode I chat with Natalie Lynch, Digital Producer and Founder of Cinch Media. 

It’s so important to understand your target market and we look at both understanding and crafting strategy to reach both your product/film’s target audience and... more

A powerful thing you can do for yourself to increase opportunities coming your way is to actively build your personal brand online. 

In this episode I chat with marketing genius and founder Carmel Zein who is an expert in this arena. 

We talk about... more

In this episode I chat with Pascale Helyar-Moray OAM, Director, Founder and Advisor about a topic that she and I are both incredibly passionate about… money.

This can be a sensitive subject for some creatives, however my goal with this podcast and T... more

In this episode with Dr David Sharpe of Sharpe advisory I wanted to see if we could draw up a business plan for your creative career the same way you would when starting a business. What would that look like? How can we best strategise and mitigate r... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Alison Dean
Marketing mind, fractional CMO, founder of The Peppermint Group
The Peppermint Group
Episode: 9. Marketing 101 for a Creative
Anna Mackenzie
Founder, startup advisor and operator, portfolio career mentor and writer of Anna Mack's Stack
Founder, Anna Mack's Stack; portfolio career mentor
Episode: 7. Changing Lanes
Nat Lynch
Natalie Lynch, leading digital media and audience strategist
Nat Lynch / Cinch Media (professional role mentioned)
Episode: 6. Identifying your customer
Carmel Zein
Former head of marketing at Yoppo, fractional CMO and founder of Humble Braggs
Humble Braggs
Episode: 5. The Power of Personal Brand
Pascale Helyar-Moray
Change maker, futurist, multi-award-winning entrepreneur
Former Director of Communications, Australian Gender Equality Council; ex-JP Morgan Asset Management & BT Financial Group; author of Rich Woman, Poor Woman
Episode: 4. Financial foundations for a sustainable creative career
David Sharpe
Creative industries consultant with over 20 years of experience
Dr. David Sharpe Consulting / Creative Industries consultancy
Episode: 3. Planning for success
Matt Taylor
Creative business consultant; former animator; founder of Mighty Nice; consultant to Paradiso, RevThink, and others.
Mighty Nice; Paradiso; RevThink
Episode: 2. Traditional Business vs Creative Business
Dr. Gerard Reed
Senior Lecturer of Management, Canberra Business School
Canberra Business School
Episode: 1. The missing ingredient in arts education…

Host

Nell Nakkan
Host of How to be a Savvy Creative; guides interviews and drives the conversation

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

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How I Made It
How I Made ItThe Australian Financial Review
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Good Bad BillionaireBBC World Service
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StoryWorkMatt Jones

Talking Points

Recent interactions between the hosts and their guests.

7. Changing Lanes
Q: What piece of creative artwork changed your life and why?
Anna cites Tiny Beautiful Things by Cheryl Strayed as a transformative influence that deepened her love for writing and inspired her to pursue evocative, online storytelling.
6. Identifying your customer
Q: How do you map and understand a new client's audience when starting a project?
She outlines a process of researching themes, audiences, and platform habits, then creating audience buckets and niches, using whiteboard brainstorming, and testing content across channels to refine targeting.
6. Identifying your customer
Q: What piece of creative artwork changed your life and why?
Legally Blonde inspired Nat to see that leadership, intelligence, and a love of business can coexist with a bubbly, authentic persona, shaping her view that personality and storytelling can drive successful creative careers.
5. The Power of Personal Brand
Q: Why should creatives or freelancers invest in personal branding?
A strong personal brand creates confidence, opens opportunities, and serves as a portable digital portfolio that can attract clients, colleagues, and collaboration opportunities.
5. The Power of Personal Brand
Q: What does brand mean to you and why is it important?
Brand is the reputation and the trust built in the absence of direct interaction; it governs long-term perception and influences ongoing customer trust and loyalty.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About How to be a Savvy Creative

What is How to be a Savvy Creative about and what kind of topics does it cover?

This show targets creatives who want to turn talent into a sustainable business, with practical guidance on personal branding, online presence, marketing, and finances. Across episodes, listeners hear from marketing professionals, creative entrepreneurs, and industry experts who share actionable frameworks, real-world pivots, and low-cost tactics that freelancers and small teams can implement. Noteworthy elements include a focus on portfolio careers, audience-building strategies, and cash-flow basics tailored for creatives, plus guests who blend practical business know-how with creative practice. The format tends to be hands-on and outcomes-oriented, making it useful for listeners seeking concrete steps to grow their creative work into a vi... more

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How to be a Savvy Creative launched 3 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on How to be a Savvy Creative?

Recent guests on How to be a Savvy Creative include:

1. Alison Dean
2. Anna Mackenzie
3. Nat Lynch
4. Carmel Zein
5. Pascale Helyar-Moray
6. David Sharpe
7. Matt Taylor
8. Dr. Gerard Reed

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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