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StoryWork

Matt Jones
Tax Reform
The Daily Aus
Australia
Four Pillars Gin
Change
Funlab
Ferocia
Narrative / Storytelling

Matt Jones has built and sold one of Australia’s great modern brands, Four Pillars Gin. Alongside the power of making great gin, the success of Four Pillars was driven heavily by the power of story. In his new podcast, StoryWork, Matt talks to some of Australia’s most successful business leaders and thinkers. And he asks them to share the secrets of their success, shedding a light on how they put ... more

PublishesWeeklyEpisodes9Founded3 months ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for StoryWork

Latest Episodes

Stephen Connor runs Volvo Cars Australia at a particularly interesting moment. The automotive industry is being reshaped by EVs, software and an influx of new brands, while Volvo is trying to evolve beyond the idea that has defined it for generations... more

Blaise Witnish started life as a kids' party host and working in bowling alleys. Now she's the CEO of Funlab, where she has spent more than two decades turning the joy of bowling, mini golf and competitive socialising into national (and now internati... more

What does a former theatre director know about building billion-dollar deep-tech companies? Quite a lot, as it turns out. Phil Morle has spent his career moving between art, technology and venture capital. From experimental theatre and the wild early... more

The world needs more exceptional people to choose to go into politics. Allegra Spender is the exception on many levels, and in this episode of StoryWork we talk about her quite radical approach to politics and to being a politician.

Allegra was a M... more

Key Facts

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Recent Guests

Blaise Witnish
CEO of Funlab, overseeing Strike, Holey Moley, Hijinx Hotel, Lardy Darts
Funlab
Episode: Blaise Witnish's Story
Phil Morle
Co-founder, Main Sequence Ventures
Main Sequence Ventures
Episode: Phil Morle's Story
Allegra Spender
Independent federal MP in Australia
Australian Parliament
Episode: Allegra Spender's Story
Michael McQueen
Author, speaker, and change expert
Independent author/speaker
Episode: Michael McQueen's Story
Zara Seidler
Co-founder of The Daily Aus
The Daily Aus
Episode: Zara Seidler's Story
Dom Pym
FinTech founder; investor and entrepreneur
Ferocia, Up, Four Pillars investor
Episode: Dom Pym's Story
Amelia Adams
Seasoned interviewer invited to put Matt through his paces
Journalist/Television Presenter
Episode: Matt Jones' Story with Amelia Adams

Host

Matt Jones
Host of StoryWork

Reviews

4.7 out of 5 stars from 8 ratings
  • Loving the lineup

    Nice hearing from business figures who have well rounded perspectives and stories. Keep it coming pls

    Apple Podcasts
    5
    CammyBee87
    Australiaa month ago
  • A powerful reminder of the power of stories

    Loving the first episodes of this. Dom Pym what a story! More like Dom please.

    Apple Podcasts
    5
    Podlover2010
    Australiaa month ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Authentic branding and storytelling strategies
Practical frameworks for change and growth
Narrative-driven leadership insights

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Blaise Witnish's Story
Q: What prompted Funlab to move from expanding Strike to licensing Sky Zone, and what did that teach about building within or beyond someone else's playbook?
The Sky Zone chapter showed both the capability to scale multiple brands and the limits of operating strictly within another company's model. It taught them the importance of maintaining brand standards while enabling autonomy to adapt and ultimately led to stronger self-defined brand identity.
Blaise Witnish's Story
Q: How has Blaise balanced the CEO's focus on big picture strategy with staying connected to the tiny details that shape guest experiences?
She emphasizes a balance between strategic direction and being hands-on with venues, touring sites, supporting teams, and maintaining a culture where every guest feels counted. The approach keeps the brand authentic and responsive to frontline realities.
Phil Morle's Story
Q: What role does framing play in communicating plant-based protein vs. animal agriculture, and how did you avoid making an enemy of your potential customers?
Morle discusses the risk of negative framing and explains that positioning as an inclusive, abundant option rather than an adversary to existing industries is essential to adoption and investor support.
Phil Morle's Story
Q: How did you transition from Kazaa to founding Main Sequence, and what problem were you trying to solve in Australia?
He outlines the need to unlock commercialization of Australia's world-class R&D by creating a VC that could actively help bring technologies to market, leveraging CSIRO collaboration and a growing ecosystem of accelerators and universities.
Phil Morle's Story
Q: So tell me a bit about how your background in performing arts shaped your approach to technology and venture capital?
Morle explains that theater taught him how to tell stories at scale, manage limited resources, and persuade diverse audiences; these skills translated into building early-stage ventures and communicating a compelling future to customers, investors, and partners.

Audience Metrics

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Frequently Asked Questions About StoryWork

What is StoryWork about and what kind of topics does it cover?

The show consistently centers storytelling as a practical tool for leadership, growth, and brand-building. Across episodes, conversations weave personal narrative with policy, change management, and entrepreneurship, exploring how storytelling shapes influence, trust, and decision-making in business and public life. Notable throughlines include how leaders communicate complex ideas, navigate disruption, and build authentic brands in fast-moving industries, from politics and media to fintech and consumer goods. Unique angles come from blending practical governance, branding, and growth storytelling with hands-on episodes that double as skill-building interviews, making the format especially useful for listeners who want actionable frameworks... more

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How many listeners does StoryWork get?

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What are the audience demographics for StoryWork?

Rephonic provides comprehensive predictive audience data for StoryWork, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does StoryWork have?

To see how many followers or subscribers StoryWork has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to StoryWork?

These podcasts share a similar audience with StoryWork:

1. Who Knew It with Matt Stewart
2. The Mitch Churi Chat Show

How many episodes of StoryWork are there?

StoryWork launched 3 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact StoryWork?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on StoryWork?

Recent guests on StoryWork include:

1. Blaise Witnish
2. Phil Morle
3. Allegra Spender
4. Michael McQueen
5. Zara Seidler
6. Dom Pym
7. Amelia Adams

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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