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High Intensity Business

Lawrence Neal
High Intensity Training
Strength Training
Personal Training
High-Intensity Training
Fitness Industry
Client Engagement
Client Retention
Discover Strength
Strength Training Business
Exercise Science
Fitness Coaching
Business Growth
Body Composition
Customer Service
Nutrition
Social Media Marketing
Medx
Entrepreneurship
Resistance Training
ISOFIT

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, s... more

PublishesWeeklyEpisodes571Founded11 years ago
Number of ListenersCategories
Health & FitnessBusiness

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Artwork for High Intensity Business

Latest Episodes

Are you a personal trainer or strength studio owner who wants to grow your business without burning out or overspending on fancy setups? fit20 CEO Walter Vendel returns to the podcast to talk about how his focused and simple approach has helped him g... more

YouTube

Could this study be the nail in the coffin for the high-volume HIT versus low-volume HIT debate? Dr. James Steele returns to talk about a new study that dives deep into the high-versus-low conversation that the high-intensity world has gone back and ... more

YouTube

What HIT machines are right for you if you're looking to make the most from your money, your scale, and your approach to strength training? This previously members-only episode is a Masterclass from STG Strength & Power Owner Mike Petrella on how to ... more

You keep hearing about how the right mentors can help accelerate your business growth, but what is it actually like to get on a live coaching call if you're a personal trainer and strength training business owner? This week's episode is exactly that ... more

YouTube

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Recent Guests

Mike Petrella
STG Strength & Power founder
STG Strength & Power
Episode: 561 - Masterclass: HIT Machine Buying Guide (with Mike Petrella)
Mike Cirillo
Serial fitness entrepreneur and investor
Episode: 560 - HIT Business Coaching — This Is What Strength Training Business Owners Are Doing To Get More HIT Clients and Grow Faster
Bernd Sigl
Medical resistance training expert and head of therapy at ATOS Clinic Munich
ATOS Clinic Munich
Episode: 559 - Fixing Back Pain Using HIT Strength Therapy and the MedX Medical Lumbar Machine (with Bernd Sigl)
Simon Shawcross
Founder of HITuni, education platform for HIT trainers and enthusiasts
HITuni
Episode: 558 - How To Instruct The Perfect HIT Workout (with Simon Shawcross)
Ted Harrison
Owner of Vital Exercise, private personal training studio
Vital Exercise
Episode: 556 — How To Build a HIT Fitness Business While Raising a Family (with Ted Harrison)
Jeff Tomaszewski
Owner of MaxStrength Fitness
MaxStrength Fitness
Episode: 555 - Never Worry About Getting Clients Again: How To Market Your HIT Strength Training Business Like The Best Trainers Do (with Jeff Tomaszewski)
Dr. James Steele
An exercise scientist and statistician
Steele Research Limited, MacroFactor
Episode: 552 - Strength Training, Improving Your Body Composition, and The Science Behind Measuring Body Fat Accurately (with Dr. James Steele)
Dr. Ben Bocchicchio
Author of '15 Minutes to Fitness' and pioneer in strength training and exercise science.
Independent Consultant
Episode: 549 - GLP-1 Use, Strength Training, and Longevity (with Dr. Ben Bocchicchio)
Owen Dockham
Owner of Live Oak Strength, passionate about high-intensity training and building positive client relationships.
Live Oak Strength
Episode: 547 - No Ads Needed — How Owen Dockham Built a Million-Dollar HIT Strength Studio Anyway (And So Can You)

Hosts

Lauren Steele
Host of High Intensity Business; frequent face for HIT business and coaching discussions.
Lawrence Neal
Frequent interviewer and co-host across HIT business topics; long-running contributor.

Reviews

4.8 out of 5 stars from 193 ratings
  • Best Podcast for the Exercise Professional

    If you are an exercise professional wanting to become a highly motivated, knowledgable and sought out trainer the you NEED to listen to this podcast. Lawrence talks to a variety of individuals who share their tips and tricks on how you can improve not only your service as an exercise expert but also how you can improve as an individual in self-development.

    Apple Podcasts
    5
    Kyra Seiler
    New Zealanda year ago
  • A must-listen!

    High Intensity Business has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

    Apple Podcasts
    5
    mvelasco07
    United States3 years ago
  • Not High Intensity in relation to training or business

    I’ve listen to two or three episodes, just to give the podcast a chance.

    Many of the interviewees are talking about abstract concepts so far removed from the core tenet of strength training that there is an “emperor’s new clothes” feel about it. The focus is on all of the wrong things, emphasizing the very minor and missing the main things. They have turned strength training into an abstract, theoretical subject.

    High Intensity Training has its critics but performed correctly it surely can be... more

    Apple Podcasts
    2
    SDaveG
    Ireland4 years ago
  • Excellent interviews & info

    Lawrence does an outstanding job with questions for his guests. He gets the best of the best too on his podcasts! Thanks Lawrence, for doing what you do and spreading the good word of TRUE High Intensity!

    Apple Podcasts
    5
    ZakkWFan
    United States5 years ago
  • Awesome Podcast!!!

    Lawrence, host of the High Intensity Business podcast, highlights all aspects of fitness and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    Clarisse Gomez
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the host's interview technique and the concrete takeaways for studio growth.
Engaging, actionable, and insightful for exercise professionals aiming to grow their HIT business.
Consistently high-quality conversations with top guests; great depth on business and training.
Top notch guest roster and real-world strategies that listeners can apply.
Some episodes may lean toward abstract theory, but practical business direction and coaching tips are strong.

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Talking Points

Recent interactions between the hosts and their guests.

558 - How To Instruct The Perfect HIT Workout (with Simon Shawcross)
Q: What language or phrases work best in coaching, and what should be avoided?
He advocates for positive, direct language that states what to do (not what not to do), and suggests using descriptors like 'loop' to visually cue movement while building a reusable verbal palette for each client.
558 - How To Instruct The Perfect HIT Workout (with Simon Shawcross)
Q: So do you want to just kick off with giving an overview of how you might instruct a great workout for a client in terms of the kind of method you would take?
Simon explains that coaching must be highly individualized, adjusting for the client's experience level and journey, and emphasizes building rapport and calm, confident instruction as core to effective HIIT coaching.
554 - The Secrets To Attracting HIT Clients, Keeping Them Forever, And Building A Successful Strength Studio (with Super Slow LA's Ben Fisher)
Q: Can you talk to us a bit more, be a bit more specific about what you were doing at that time?
I was involved in BNI, Business Network International, and I honed my 32nd commercial, which was the best thing I could have done.
554 - The Secrets To Attracting HIT Clients, Keeping Them Forever, And Building A Successful Strength Studio (with Super Slow LA's Ben Fisher)
Q: What would she say about why it is that you've been able to grow this business since you joined and fill up your schedule?
She would say the magic is that I'm passionate about what I do and I bring that to the world.
548 - How To Use AI To Get More Clients For Your HIT Strength Studio — Fitness Business Website SEO Guide for 2026 (with Connie Holen)
Q: Would you recommend having strategic niche followed by target market in social bios?
It depends on the market and competition, but generally a bit more general in social bios can be effective.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About High Intensity Business

What is High Intensity Business about and what kind of topics does it cover?

This show targets exercise professionals and gym owners who want to grow a high-efficiency HIT (high-intensity training) business while delivering evidence-based coaching. Conversations cover running private studios, marketing and lead generation, franchise growth, pricing, client retention, and operations, with frequent deep-dives into training science, nutrition, and evolving fitness technologies. Episodes frequently feature successful studio owners, researchers, and equipment specialists, offering practical strategies for scaling a HIT practice, improving client outcomes, and navigating industry trends. A standout trait is the consistently actionable focus—guests share real-world tactics, playbooks, and frameworks that listeners can impl... more

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Which podcasts are similar to High Intensity Business?

These podcasts share a similar audience with High Intensity Business:

1. The Game with Alex Hormozi
2. Muscle Intelligence
3. The Primal Podcast
4. Modern Wisdom
5. The Diary Of A CEO with Steven Bartlett

How many episodes of High Intensity Business are there?

High Intensity Business launched 11 years ago and published 571 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on High Intensity Business?

Recent guests on High Intensity Business include:

1. Mike Petrella
2. Mike Cirillo
3. Bernd Sigl
4. Simon Shawcross
5. Ted Harrison
6. Jeff Tomaszewski
7. Dr. James Steele
8. Dr. Ben Bocchicchio

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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