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High Intensity Business

Lawrence Neal
High Intensity Training
Strength Training
Personal Training
High-Intensity Training
Fitness Industry
Client Engagement
Client Retention
Discover Strength
Strength Training Business
Exercise Science
Fitness Coaching
Business Growth
Body Composition
Customer Service
Nutrition
Social Media Marketing
Medx
Entrepreneurship
Resistance Training
ISOFIT

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, s... more

PublishesWeeklyEpisodes576Founded11 years ago
Number of ListenersCategories
Health & FitnessBusiness

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Artwork for High Intensity Business

Latest Episodes

Are you a personal trainer or strength studio owner who feels pulled in too many directions while trying to grow your business? This episode is your guide to time blocking, one of the most powerful tools you can use to grow your strength training bus... more

YouTube

How can a strength training business help you earn almost 3x more than you used to while giving you more free time and a lot less stress? Renfo Max Pro Founder Daniele Schittone knows exactly how that feels, because he's done just that! He joins the ... more

YouTube

What's the best way to get more people to strength-train at your studio? There's probably no one better to talk about being really effective in marketing than Tim Dettmann, who isn't just a marketing expert in title, but he's actually done the work t... more

YouTube

How can you build a successful strength training business that stands the test of time? In this episode, Luke Carlson talks about the 20 biggest lessons he's learned about making Discover Strength successful over 20 years in business and how you can ... more

YouTube

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Hannah Johnson
Sales and Marketing Director for Discover Strength (in past role)
Discover Strength
Episode: 564 - The "Proven Process" That Grows Sessions + Revenue and Makes Your Strength Training Business Stand Out From The Competition (with Hannah Johnson)
Walter Vendel
CEO of Fit20
Fit20
Episode: 563 - Building a Successful HIT Fitness Business — The Simpler, Lower Stress Approach (with fit20 CEO Walter Vendel)
Mike Petrella
STG Strength & Power founder
STG Strength & Power
Episode: 561 - Masterclass: HIT Machine Buying Guide (with Mike Petrella)
Mike Cirillo
Serial fitness entrepreneur and investor
Episode: 560 - HIT Business Coaching — This Is What Strength Training Business Owners Are Doing To Get More HIT Clients and Grow Faster
Bernd Sigl
Medical resistance training expert and head of therapy at ATOS Clinic Munich
ATOS Clinic Munich
Episode: 559 - Fixing Back Pain Using HIT Strength Therapy and the MedX Medical Lumbar Machine (with Bernd Sigl)
Simon Shawcross
Founder of HITuni, education platform for HIT trainers and enthusiasts
HITuni
Episode: 558 - How To Instruct The Perfect HIT Workout (with Simon Shawcross)
Ted Harrison
Owner of Vital Exercise, private personal training studio
Vital Exercise
Episode: 556 — How To Build a HIT Fitness Business While Raising a Family (with Ted Harrison)
Jeff Tomaszewski
Owner of MaxStrength Fitness
MaxStrength Fitness
Episode: 555 - Never Worry About Getting Clients Again: How To Market Your HIT Strength Training Business Like The Best Trainers Do (with Jeff Tomaszewski)
Dr. James Steele
An exercise scientist and statistician
Steele Research Limited, MacroFactor
Episode: 552 - Strength Training, Improving Your Body Composition, and The Science Behind Measuring Body Fat Accurately (with Dr. James Steele)

Hosts

Lawrence Steele
Longtime host facilitating interviews and guiding topics in HIT and business strategy.
Lawrence Neal
Host focusing on scalable HIT business systems and growth tactics.

Reviews

4.8 out of 5 stars from 193 ratings
  • Best Podcast for the Exercise Professional

    If you are an exercise professional wanting to become a highly motivated, knowledgable and sought out trainer the you NEED to listen to this podcast. Lawrence talks to a variety of individuals who share their tips and tricks on how you can improve not only your service as an exercise expert but also how you can improve as an individual in self-development.

    Apple Podcasts
    5
    Kyra Seiler
    New Zealand2 years ago
  • A must-listen!

    High Intensity Business has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

    Apple Podcasts
    5
    mvelasco07
    United States3 years ago
  • Not High Intensity in relation to training or business

    I’ve listen to two or three episodes, just to give the podcast a chance.

    Many of the interviewees are talking about abstract concepts so far removed from the core tenet of strength training that there is an “emperor’s new clothes” feel about it. The focus is on all of the wrong things, emphasizing the very minor and missing the main things. They have turned strength training into an abstract, theoretical subject.

    High Intensity Training has its critics but performed correctly it surely can be... more

    Apple Podcasts
    2
    SDaveG
    Ireland4 years ago
  • Excellent interviews & info

    Lawrence does an outstanding job with questions for his guests. He gets the best of the best too on his podcasts! Thanks Lawrence, for doing what you do and spreading the good word of TRUE High Intensity!

    Apple Podcasts
    5
    ZakkWFan
    United States5 years ago
  • Awesome Podcast!!!

    Lawrence, host of the High Intensity Business podcast, highlights all aspects of fitness and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    Clarisse Gomez
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests frequently described as top experts in HIT and franchising, delivering practical takeaways.
Listeners praise actionable, evidence-based business strategies and high-quality guest lineups.
Some critics feel the show leans toward theory or marketing tactics over core training optimization.

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Talking Points

Recent interactions between the hosts and their guests.

566 - The Marketing Mindset That Attracted 20,000 Clients — with Tim Dettmann
Q: Where do you start when thinking about marketing a strength training business?
Start with how you communicate to your team and clients, then align messaging around a clear narrative and the customer funnel, focusing on awareness and education before selling.
558 - How To Instruct The Perfect HIT Workout (with Simon Shawcross)
Q: What language or phrases work best in coaching, and what should be avoided?
He advocates for positive, direct language that states what to do (not what not to do), and suggests using descriptors like 'loop' to visually cue movement while building a reusable verbal palette for each client.
558 - How To Instruct The Perfect HIT Workout (with Simon Shawcross)
Q: So do you want to just kick off with giving an overview of how you might instruct a great workout for a client in terms of the kind of method you would take?
Simon explains that coaching must be highly individualized, adjusting for the client's experience level and journey, and emphasizes building rapport and calm, confident instruction as core to effective HIIT coaching.
554 - The Secrets To Attracting HIT Clients, Keeping Them Forever, And Building A Successful Strength Studio (with Super Slow LA's Ben Fisher)
Q: Can you talk to us a bit more, be a bit more specific about what you were doing at that time?
I was involved in BNI, Business Network International, and I honed my 32nd commercial, which was the best thing I could have done.
554 - The Secrets To Attracting HIT Clients, Keeping Them Forever, And Building A Successful Strength Studio (with Super Slow LA's Ben Fisher)
Q: What would she say about why it is that you've been able to grow this business since you joined and fill up your schedule?
She would say the magic is that I'm passionate about what I do and I bring that to the world.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About High Intensity Business

What is High Intensity Business about and what kind of topics does it cover?

The show focuses on building and running high intensity training (HIT) businesses, with a strong emphasis on practical operations, marketing, and scalable systems. Episodes frequently feature industry leaders and practitioners discussing branding, client experience, franchise models, equipment purchasing, and research-driven training methods. Overall, it's a go-to resource for studio owners, managers, and coaches seeking evidence-based tactics to grow revenue, retain clients, and improve training outcomes. Noteworthy moments include deep dives into proven sales processes, franchise strategies, and the balance between technology and hands-on coaching in HIT settings. Listeners are likely drawn to actionable frameworks, real-world case studie... more

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Which podcasts are similar to High Intensity Business?

These podcasts share a similar audience with High Intensity Business:

1. The Dan John Podcast
2. The Discover Strength Podcast
3. The Diary Of A CEO with Steven Bartlett
4. The Jefferson Fisher Podcast
5. The Dr. Gabrielle Lyon Show

How many episodes of High Intensity Business are there?

High Intensity Business launched 11 years ago and published 576 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact High Intensity Business?

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What guests have appeared on High Intensity Business?

Recent guests on High Intensity Business include:

1. Hannah Johnson
2. Walter Vendel
3. Mike Petrella
4. Mike Cirillo
5. Bernd Sigl
6. Simon Shawcross
7. Ted Harrison
8. Jeff Tomaszewski

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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