Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth

Hakeem Adebiyi

Medtech

Leadership

Healthcare

Go-To-Market Strategy

Go-To-Market

Adoption

United States

Medical Affairs

Medical Device

Medtech Adoption

NHS

Fundraising

Distributor

Graduate Accelerator Program

Real World Evidence

Organizational Culture

RNA Therapeutics

Storytelling

Communication

Patient Voice

Have you built a medical device that works, but losing momentum when exporting? This podcast is for clinicians like you who need help with simplify their go to market strategy and turn your product into an international MedTech business. Hosted by Hakeem Adebiyi, who has spent over a decade helping MedTech and medical device companies export into 60+ international healthcare markets, the show help... more

146 ratings

Publishes	Twice weekly	Episodes	195	Founded	5 years ago
Number of Listeners		Category	Business

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Guests Host Reviews Talking Points

Latest Episodes

#195 | The 1 Thing You Need to Do To Transform Your Underperforming Medical Device Distributors To Ensure Exporting Success ( For Clinicians)

Are you frustrated with stagnant growth despite having an experienced distributor?

This episode uncovers the common misconceptions surrounding long-term distributor relationships and highlights how reliance on these partnerships can lead to hidden u... more

Yesterday • 8 min

#194 | Why Most Clinicians Struggle to Retain Customers in Medical Device Exporting, And How To Create Trust Through Real Partnerships

Are you struggling to grow your medical device business while juggling the pressures of visibility and adoption?

In this episode, we challenge common assumptions about growth strategies in healthcare. Many companies mistakenly believe that chasing p... more

12 May 2026 • 5 min

#193 | Why Focusing Solely On Revenue In Your Exporting Markets Can Lead To Bad Medicine, And What Clinicians Should Prioritize Instead

Are you losing out on revenue simply because you undervalue convenience in healthcare?

In this episode, we challenge common assumptions about patient convenience and its impact on medical device adoption. You'll learn how prioritizing ease of use ca... more

7 May 2026 • 30 min

#192 | The Top 3 Mistakes Clinicians Make When Launching Medical Devices, And How To Achieve Market Exporting Readiness

Have you ever wondered why your medical device fails to gain traction after regulatory approval? You're not alone.

In this episode, we explore the critical difference between mere activity and a real commercial strategy. Many MedTech companies mista... more

5 May 2026 • 4 min

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Recent Guests

Robin Bolton

Discussant introduced for the episode

Episode: #184 | The 1 Hidden Roadblock Affecting Your Medical Device Exporting Launch And How To Change It Fast (For Clinicians)

Robin M. Bolton

Advisor on uncovering real decision makers behind adoption in MedTech

Episode: #183 | Why Only Focusing On Clinicians Is Hurting Your Medical Device Launch And The Simple Steps You Can Take TO Explode Your Exporting Success

Mark Fox

Guest discussing rapid testing of core assumptions in MedTech

Episode: #182 | Why Jumping To Clinical Trials Too Soon With Your Medical Device Prototype Can Be Fatal For Your Startup (For Clinicians)

Torrie O'Daniel

OBGYN, medical director with experience implementing new technologies in hospital systems

Episode: #177 | 3 Reasons Clinicians Don’t Adopt Your Medical Device — And How to Fix Them

Mark Tudor

Advisor and executive with two decades helping medical device companies grow

Episode: #173 | Why getting regulatory approval won't guarantee commercial success, and the 1 thing you need to do to start getting sales instead

Bob Lachance

Healthcare operations expert focused on lean, scalable teams

Episode: #167 | 5 Steps to Simplify Your MedTech Business Using Virtual Assistants

Julian Moore

Guest referenced in episode; described/introduced as a participant in the discussion

Episode: #166 | How To Go From Agreement to Action: Real Strategies To Drive Product Uptake

Julia Moors

From the Centre for Implementation

Centre for Implementation

Episode: #165 | 4 Mistakes Clinical Founders Make with Hospital Adoption—and How to Fix Them Fast

Scott Kelly

CEO of Black Dog Venture Partners; founder of VC Fast Pitch

Black Dog Venture Partners

Episode: #162 | How To Fund Your Medical Device Startup Without Giving Away the Farm

Host

Hakeem Adebiyi

Host of the show focused on exporting MedTech with confidence by overcoming go-to-market roadblocks.

Reviews

4.9 out of 5 stars from 146 ratings

A Casual Yet Thoughtful Approach to Podcasting
I appreciated Hakeem’s authenticity—his laid-back, casual style made for an enjoyable conversation, but his questions were smart and insightful. He really understood my narrative concept, and we had fun exploring it through different contexts. Hakeem is incredibly creative, and I’m impressed by his commitment to the podcast. I’d be happy to be asked back anytime!
Apple Podcasts
5
Guillaume Wiatr
United States2 years ago
Mastering Social Media with Alex McCann
Alex McCann delivers actionable advice on optimizing social media strategies to boost business sales. His expertise in social media management shines as he breaks down the key practices for maintaining a strong online presence. This episode is packed with valuable tips that are especially useful for businesses aiming to expand their reach and engagement through social media.
Apple Podcasts
5
I value the unique angle
Germany2 years ago
Great Podcast
I stumbled upon this podcast and instantly became hooked. Ash has a knack for bringing on guest with incredible stories and experiences. The conversations are thought provoking and I find myself eagerly awaiting each new episode. Hands On Businessis a podcast that me motivated and inspired.
Apple Podcasts
5
Jokoda@@
United States3 years ago
Wonderful Podcast
Hands On Business is an absolute gem in the podcasting world. Ash passion for the topics he covers shines through in every episode. The interviews are insightful, inspiring, and always leave me wanting more. if you re searching for a podcast that will uplift and educate you, look on further!
Apple Podcasts
5
Casey###
United States3 years ago
Beautiful Podcast
Hands On Business is a fantastic podcast that combines informative content with entertaining discussions. Raiseds expertise and engaging interviewing style make each episode a joy to listen to. Highly recommended for anyone looking for valuable insights and enjoyable conversations.
Apple Podcasts
5
Taylyn123
United States3 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests value the smart, practical questions and real-world applicability.

Listeners praise actionable, concise advice and strong host authenticity.

The format is seen as consistently useful for driving tangible progress in medtech exports.

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Talking Points

Recent interactions between the hosts and their guests.

#138 | The Prescription for Growth: 21st Century Leadership (with Haseeb Ahmad)

Q: How do you define sustainable growth in healthcare, and how do you lead teams to prioritize long-term impact over short-term metrics?

He explains that sustainable growth relies on long product life cycles, patient and payer dynamics, and communicating that newer products should replace older ones in a balanced way; he emphasizes long-horizon planning and the need for a narrative that goes beyond yearly sales targets.

#138 | The Prescription for Growth: 21st Century Leadership (with Haseeb Ahmad)

Q: And what actually drew you into healthcare and what has kept you passionate over the years?

Haseeb attributes his drive to a personal background in healthcare, the sense of community in his Liverpool upbringing, and a belief that medicines should serve people first; over time this passion has grown as access to medicines becomes more challenging yet increasingly vital.

#144 | How Clinicians Build the Evidence That Gets a Medical Device Adopted

Q: Can you share how AI fits into Medical Affairs and what areas it might enhance?

AI can assist with admin tasks, literature reviews, evidence gap identification, and drafting responses. It also helps with compliance monitoring and staying ahead of rapid medical advances, provided it's used with strong prompting and human oversight.

#144 | How Clinicians Build the Evidence That Gets a Medical Device Adopted

Q: How do you ensure exchanges stay non-promotional given questions that are promotional in nature?

There are clear processes: if a question is not appropriate for the medical field, acknowledge it and bring in the relevant colleague. The goal is to stay within the credibility square, passing promotional questions to the appropriate teams while maintaining transparency and ethics.

#144 | How Clinicians Build the Evidence That Gets a Medical Device Adopted

Q: So what does great medical affairs look like today, and how do you measure it beyond traditional metrics?

Great medical affairs is about being a credible, non-promotional science partner who engages with multiple stakeholders across the product lifecycle. Measurement has shifted from quantity of activity to the quality of insights, their alignment with publications and payer evidence, and their impact on strategic thinking and clinical practice.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets clinicians aiming to scale MedTech by exporting internationally. Episodes center on go-to-market strategy, stakeholder adoption in healthcare systems, and practical paths from prototype to scaled, export-ready products. Chats emphasize real-world validation, multi-stakeholder engagement, and evidence-backed narratives to unlock adoption and procurement. Unique angles include mapping hospital decision ecosystems, testing core assumptions in real markets, and turning pilots into revenue through measurable value. For potential listeners, it's a practical, fast-moving resource for turning clinical innovations into internationally viable ventures with concrete next steps.

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These podcasts share a similar audience with this podcast:

1. The Diary Of A CEO with Steven Bartlett

How many episodes of this podcast are there?

this podcast launched 5 years ago and published 195 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Robin Bolton
2. Robin M. Bolton
3. Mark Fox
4. Torrie O'Daniel
5. Mark Tudor
6. Bob Lachance
7. Julian Moore
8. Julia Moors

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