Rephonic
Artwork for EmpowerU
Livestock Industry
Cattle Breeding
Livestock Judging
Show Cattle
Fort Worth
Red Angus
Cattle Industry
Fuzion
Angus Cattle
Cattle Genetics
Agriculture
Steerbidder
Houston
Texas
Genetics
Cattle Sale
4-H
Cattle Judging
San Antonio Steer Show
Rockin H Genetics

This podcast seeks to empower you as a person, leader, operator, and customer to gain knowledge and confidence while consuming it from the livestock industry leaders!

PublishesDailyEpisodes173Founded3 years ago
Number of ListenersCategories
MarketingBusiness

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Latest Episodes

In just few days a varity of bred heifers, embryos and semen will be offered by a credible, reliable and hard working crew. With many different kinds of females to buy into, they all represent quality and can meet the expectations. Alongside them, th... more

This may be the first guest on our platform we’ve been fortunate to interview from North Carolina, and it did not disappoint! Brian Stallings' story as to why county fairs matter is very unique. Alongside his son Mason now, they have accomplished man... more

An american opportunity you don’t want to miss. From elite embryo offerings to flushes and a live lot this sale is packed full of quality genetics that can and have been benificial towards the breed. Bennett hops on with Weston to discuss the thought... more

The primary goal for this campaign is to explain and teach the importance of why county fairs matter. Kevin Mock helps explain this through his story, experiences and knowledge. Mr. Mock also describes the importance of relationships and connections,... more

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Recent Guests

Brian Stallings
Livestock farmer from Elizabeth City, North Carolina; sells feed and helps with shows
Self-employed/Family livestock business
Episode: County Fairs Matter… Featuring Brian Stallings Presented By Stock Show Secrets
Bennett Janssen
Sixth generation Texas Cattleman, third generation Beefmaster Breeder
Janssen Beefmasters
Episode: Janssen Beefmasters and Friends Unlocking Opportunities Volume II Sale Preview
Kevin Mock
Owner of Mock Livestock and Mock Livestock Sales; partner in Livestock Marketing Group; Buckstead business with KM Sires
Mock Livestock / Livestock Marketing Group / KM Sires (Buckstead)
Episode: County Fairs Matter… Featuring Kevin Mock Presented By Stock Show Secrets
Brian Rogers
Founder of BCR Ventures; Red Angus breeder; Cedar Fiber entrepreneur
BCR Ventures / Cedar Fiber
Episode: Walmart Store Managers… Featuring Brian Rogers
Steven McEowen
Founder of Stock Show Secrets Brand Supplements
Stock Show Secrets
Episode: County Fairs Matter… Featuring Steve McEowen Presented By Stock Show Secrets
Matt Scasta
Judge for Fuzion bred and owned shows; cattle industry professional
Buck Cattle Company (former); judge for Fuzion
Episode: The Value Of Helping Others… The Post Game Sort Presented At Fuzion By NAJRAE
Toby Noble
Judge with extensive experience in cattle shows, including Red Angus
Unknown (appears as a guest judge)
Episode: There’s A First Time For Everything… The Post Game Sort Presented At Fuzion By NAJRAE
Brock May
Co-owner of May Cattle Company, founder of Bloodlines Online Sales
Bloodlines Online Sales
Episode: A New Era... Bloodlines Online Sales
Lance Miller
Co-founder of Bloodlines Online Sales, ag business professional
Bloodlines Online Sales
Episode: A New Era... Bloodlines Online Sales

Host

Weston Hendricks
Host of EmpowerU; founder, EmpowerU

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Walmart Store Managers… Featuring Brian Rogers
Q: Can you share a pivotal moment that shaped your entrepreneurial path beyond cattle breeding?
The decision to invest in the cedar fiber venture and partner with a plant to tailor a product, plus leveraging a personal network from college and industry connections to scale distribution internationally.
Walmart Store Managers… Featuring Brian Rogers
Q: What role did branding and personal communication play in your success, and how do you approach teaching younger breeders to brand themselves?
Branding is about being consistent and honest about what your herd represents; Rogers emphasizes the 'third' identity as a symbol of reliable, solid cattle and a doorway to international markets, plus the importance of mentoring younger breeders.
Walmart Store Managers… Featuring Brian Rogers
Q: How has the marketing of cattle evolved from early online sales to today's multiple platforms and live auctions?
Online platforms dramatically expanded exposure and buyer reach, but the proliferation of options also makes standing out harder; combining online presence with a distinctive live-sale experience helped Rogers differentiate his brand.
County Fairs Matter… Featuring Kevin Mock Presented By Stock Show Secrets
Q: What influenced your move from county fairs to larger shows and major competitions?
He describes how exposure to bigger events and mentors at larger shows, especially Houston, inspired higher ambitions and the importance of getting the right exposure and help.
County Fairs Matter… Featuring Kevin Mock Presented By Stock Show Secrets
Q: So talk to me as to how did livestock showing first become part of your story?
Kevin explains he grew up on a farm, learned responsibility from his dad, and gradually fell in love with showing pigs, goats, and lambs, eventually building a family business around livestock.

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Frequently Asked Questions About EmpowerU

What is EmpowerU about and what kind of topics does it cover?

This show centers on leadership, business strategy, and practical tips for operators within the livestock industry, with a strong emphasis on cattle breeding, show cattle, marketing, and industry mentorship. Episodes frequently feature long-form conversations with seasoned producers, judges, veterinarians, and marketing specialists who share personal journeys, breeding philosophies, sale strategies, and data-driven decision making. A notable thread across episodes is the blend of tradition and innovation—bridging hands-on farming experience with modern marketing, digital promotion, and event formats—to help listeners scale operations, improve herd quality, and navigate show circuits. The format often pairs deep dives into lineage and geneti... more

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Which podcasts are similar to EmpowerU?

These podcasts share a similar audience with EmpowerU:

1. Beyond The Ring
2. Chute Side
3. The Cattle Coach Show
4. Rodeo Time with Dale Brisby
5. Let's Freakin' Rodeo

How many episodes of EmpowerU are there?

EmpowerU launched 3 years ago and published 173 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on EmpowerU?

Recent guests on EmpowerU include:

1. Brian Stallings
2. Bennett Janssen
3. Kevin Mock
4. Brian Rogers
5. Steven McEowen
6. Matt Scasta
7. Toby Noble
8. Brock May

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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