Rephonic
Artwork for EmpowerU
Livestock Industry
Cattle Breeding
Livestock Judging
Show Cattle
Fort Worth
Cattle Industry
Cattle Genetics
Angus Cattle
Agriculture
Red Angus
Houston
Steerbidder
Texas
Fuzion
Genetics
Cattle Sale
4-H
Cattle Judging
San Antonio Steer Show
Brahman

This podcast seeks to empower you as a person, leader, operator, and customer to gain knowledge and confidence while consuming it from the livestock industry leaders!

PublishesDailyEpisodes150Founded3 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for EmpowerU

Latest Episodes

This sale features live lots, embryo opportunities, a flush opportunity, and sires that sale hosts say have and will continue to shape the Beefmaster breed. Don’t miss it on May 3rd on SC Online Sales.

Empowerment Is Here

View The Sale: www... more

Don’t miss this set of 11 Brangus and American-influenced heifers from Triple Crown Ranch. Alongside semen from bulls that are changing the script, this set is as deep as it gets. All selling on SC Online Sales April 30th.

Empowerment Is Here.

Vie... more

Osborn Show Cattle is offering bulls, heifers and embryos in their online sale happening Monday. Listen as we discuss this set selling on SC Online Sales.

Empowerment Is Here.

View Sale: www.sconlinesales.com/Bids/AuctionsListing/46505

Here are 23 Lots you don’t want to miss, selling on SC Online Sales! There is truly something for everyone shopping on April 27 with steers, bulls, heifers, embryos and semen in the offering. Listen now as PD & Weston discuss the set in detail.

Empo... more

Dalton Cole says this set of Americans and Crossbreds is the best set 5C Ranch Cattle Company has ever offered. Listen as Weston and Dalton discuss this set, which is located in Tomball, Texas. You can find it on SteerBidder, sale day is coming up qu... more

Muegge Cattle has consistently shown over the years their hard work and dedication to providing high quality American cattle. With elite half-blood Brahmans, Simbrahs, ABCs to even game changing herd-sires they offer it all. Each calf has the opportu... more

Want to know something more intriguing about this national level show? They bring international fun! A product of the Canadian way has taken place at Fuzion in Moo-Madness. A march madness style bracket where cattle go head to head and are judged by ... more

Now that all of the individual spotlights are streaming, we decided to bring a few to discuss a variety of topics. From the history of the show, to the impact and influence Fuzion is providing, alongside some show highlights. From Heifer, Steer and e... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Will Taywater
Beefmaster producer; Taywater Cattle Company; partner in Beefmaster Revolution
Taywater Cattle Company
Episode: The Beefmaster Revolution Vol. 6 Sale Preview
Kiki Hubbard
Cattle producer; Hubbard Cattle Company
Hubbard Cattle Company
Episode: The Beefmaster Revolution Vol. 6 Sale Preview
Reese Tassin
Cattle producer; Tassin Cattle Company
Tassin Cattle Company
Episode: The Beefmaster Revolution Vol. 6 Sale Preview
Callie Scott
From Triple Crown Ranch, offering predominately Brangus in the sale set
Triple Crown Ranch
Episode: Triple Crown Ranch Volume II Sale Preview
Savannah Douglas
Callie's sister, discussing Brangus purebreds and sale details
Triple Crown Ranch
Episode: Triple Crown Ranch Volume II Sale Preview
Jake Osborn
Owner of Osborn Show Cattle and host of the sale preview
Osborn Show Cattle
Episode: Osborn Show Cattle Sale Preview
Petey Miller
Ranch manager for M. Lazy Heart Ranch
M. Lazy Heart Ranch
Episode: M Lazy Heart Ranch Spring Online Sale Preview
Dalton Cole
Owner-operator of 5C Cattle with his wife Katie; guest discussing cattle sale and herd
5C Ranch Cattle Co.
Episode: 5C Ranch Cattle Co. Sale Preview
Brett Muegge
Cattle rancher representing Muegge Cattle in Burton-Brentlem area
Muegge Cattle
Episode: Muegge Cattle Sale Preview

Host

Weston
Host of EmpowerU

Talking Points

Recent interactions between the hosts and their guests.

Osborn Show Cattle Sale Preview
Q: What kinds of end-points are you targeting for a lot that's described as a wild card?
The wild-card lots are designed to be versatile, with some geared toward club calf production, others leaning toward future donor potential, and all backed by strong maternal lines and proven show records.
Osborn Show Cattle Sale Preview
Q: How does the embryo co-op work and what should buyers know about Memphis Mafia matings?
The embryo co-op aggregates genetics from high-quality donors like Memphis Mafia, enabling buyers to access top-end genetics through a more affordable and tangible approach, with multiple opportunities to flush and bank embryos to feed future progeny.
Osborn Show Cattle Sale Preview
Q: Jake, can you walk us through Lot 1 and what makes that Here I Am female stand out in this sale?
Lot 1 is dense-haired with a powerful profile and an exceptional build, and Jake explains its potential for a high-end show animal with a strong genetic foundation and a proven lineage, suggesting it could end up with a decisive presence at the end of the day.
Fuzion’s Junior Board Member Spotlight - Hayden Stubbs - Queen
Q: What led you and your family to Najra or the Fuzion show there first initially?
Hayden explains that their entry began with the Junior Nationals for Red Angus, which was the only summer show, and that the family atmosphere and supportive community kept them hooked.
5C Ranch Cattle Co. Sale Preview
Q: What is the background of Lot 1 and what does it offer to buyers?
Dalton describes Lot 1 as an outstanding donor prospect from a Cat House Cowboy line, noting its balance, build, and potential to produce donor females used to build a herd; he also mentions its past purchase history and embryos that may come from it.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About EmpowerU

What is EmpowerU about and what kind of topics does it cover?

The show centers on the livestock industry, with a strong focus on cattle genetics, show cattle, and sale previews. Episodes frequently feature breeders, ranch operators, and industry experts dissecting pedigrees, mating plans, conformation, and sale logistics, while hosts offer practical buyer guidance and market context. A notable pattern is the blend of educational content—covering AI, donor cows, and insemination strategies—with promotional elements for upcoming sales and events, often tied to SteerBidder or regional shows. The program's standout angle is its open, buyer-focused discussions that connect commercial production with show cattle market opportunities, making it particularly valuable for ranchers, buyers, and show enthusiasts... more

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Which podcasts are similar to EmpowerU?

These podcasts share a similar audience with EmpowerU:

1. Beyond The Ring
2. The Cattle Coach Show
3. Chute Side
4. The Sort
5. On the Profile

How many episodes of EmpowerU are there?

EmpowerU launched 3 years ago and published 150 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on EmpowerU?

Recent guests on EmpowerU include:

1. Will Taywater
2. Kiki Hubbard
3. Reese Tassin
4. Callie Scott
5. Savannah Douglas
6. Jake Osborn
7. Petey Miller
8. Dalton Cole

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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