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Artwork for Dealer Driven

Dealer Driven

NADA
NADA
Automotive Retail
Artificial Intelligence
Automotive Industry
Financial Literacy
Used Vehicle Investment Management
Carfax
Dealership Workforce Study
Warranty Audits
NADA Academy
Used Vehicle Market
F&I
Native Vault
Automotive AI
Tariffs
Marketing Automation
Warranty Documentation
Compliance
Cox Automotive
Data

Welcome to Dealer Driven! A podcast all about your industry, from your association, focused on amplifying your success. Join hosts Camron Wilson and Michael Hayes as they explore the daily challenges and opportunities dealerships face and how to navigate through them. These 15 to 20-minute drive-time episodes will highlight the best ideas for opportunities and solutions to operational challenges y... more

PublishesTwice monthlyEpisodes32Founded2 years ago
Number of ListenersCategory
Technology

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Artwork for Dealer Driven

Latest Episodes

Search is changing fast, and dealerships need to understand what that means for how customers find them online.

In this episode of Dealer Driven, we’re joined by Greg Gifford, Chief Strategy Officer at SearchLab Digital, to break down local SEO and ... more

After more than 50 years in the automotive industry, Michael Hayes is heading into retirement — and this is his last episode as co-host of Dealer Driven.

In this episode we flip the format. Camron Wilson is joined by Brian Crossin, NADA’s new Acade... more

Artificial intelligence continues to dominate conversations across the automotive industry, but the real story extends well beyond chatbots and automation. As technology advances and customer expectations evolve, dealerships are navigating new opport... more

What can dealership leaders learn from the world of motorsports?

Bud Denker, President of Penske Corporation, joins Michael Hayes and Camron Wilson to share how the same principles that drive success on the racetrack also drive success in the showro... more

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Recent Guests

Greg Gifford
Chief Strategy Officer at SearchLab Digital specializing in local search
SearchLab Digital
Episode: What You Should Know About SEO
Steve Greenfield
CEO and founder of Automotive Ventures and the Early Stage Venture Capital Fund
Automotive Ventures
Episode: Hype vs. Reality: Auto Tech That Will Actually Change Your Business
Bud Denker
President of Penske Corporation; leader of racing and dealership operations
Penske Corporation
Episode: The Intersection of Racing and Running a Dealership
Patrick Manzi
Chief Economist at the National Automobile Dealers Association
National Automobile Dealers Association
Episode: 2026 Q2 Industry Insights
Paul Metrey
Executive Vice President of Public Policy for NADA
NADA
Episode: Policy Under the Hood: The Issues Shaping Auto and Truck Retail
David Bell
President of the American Truck Dealers, ATD
ATD
Episode: Policy Under the Hood: The Issues Shaping Auto and Truck Retail
Dale Pollak
Founder of E-Auto; creator of the Velocity Method of Management; author on used-vehicle investment management
E-Auto
Episode: Used Vehicle Investment Management for Today's Market
Leigh Yates
Instructor at NADA Academy
NADA Academy
Episode: Demystifying Warranties: Audits, Chargebacks and Compliance
Celia Winslow
President and CEO, American Financial Services Association (AFSA)
American Financial Services Association (AFSA)
Episode: Financial Literacy in the Showroom: Building Trust with Every Deal

Hosts

Michael Hayes
Host of Dealer Driven
Camron Wilson
Co-host of Dealer Driven

Reviews

4.6 out of 5 stars from 11 ratings
  • Great content.

    Having just graduated from the Dealer Academy this is a very useful tool. It is nice to hear the instructors that you spent time with giving you reminders and further advice. Love this podcast!

    Apple Podcasts
    5
    Jeremy GSM
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows give actionable tips that can be implemented in week-to-week operations.
Great content. Useful for new dealership staff and veterans alike.
Instructors provide reminders and practical advice for daily dealership life.

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Talking Points

Recent interactions between the hosts and their guests.

What You Should Know About SEO
Q: If dealers invest heavily in paid search, how should they balance paid advertising with organic and local search strategies?
Gifford recommends investing in organic search as well as paid search. Paid traffic stops when the ad spend stops, while SEO can continue providing value, and organic website improvements can also strengthen paid-search performance. He cautions against buying short-lived AI optimization services instead of doing solid SEO.
What You Should Know About SEO
Q: When you say local SEO, what does that actually mean for the dealership, and why is it so important?
Google uses a local algorithm when it interprets a search as having face-to-face local buying intent. Car-related searches automatically use this algorithm, so dealerships need local SEO rather than relying only on traditional SEO.
The Consequences of Your Decisions Have Changed. Have You?
Q: What one piece of advice would you give to dealers to stay relevant or more successful going forward?
He advocates for sustained, long-term thinking over short-term gains. Dealers should focus on customer retention, avoid overly aggressive financing tactics that don't foster loyalty, and align compensation with long-term outcomes rather than immediate margins.
The Consequences of Your Decisions Have Changed. Have You?
Q: So, Michael, what dealership decisions that once carried a somewhat low risk can now have major consequences, in your opinion?
He explains that practices like PACs, which used to be tolerated or manageable in a less transparent market, now have serious consequences due to widespread access to pricing information online. The key is recognizing that what was once a 'low risk' tactic can distort true market value and damage profitability and customer trust when exposed.
Hype vs. Reality: Auto Tech That Will Actually Change Your Business
Q: How important is first‑party data strategy for dealers, and what should they do differently over the next year to own the customer relationship?
Focus on representing your inventory and pricing accurately in AI outputs, mystery shop yourself to understand what AI shows consumers, and work with SEO/vendor partners to ensure your data drives favorable AI and search results while preparing for more AI‑driven interactions.

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Frequently Asked Questions About Dealer Driven

What is Dealer Driven about and what kind of topics does it cover?

This show targets automotive dealers and dealership teams with concise, actionable insights about daily operations, technology adoption, policy changes, and market dynamics. Episodes frequently cover topics like AI in retail, data ownership, warranty compliance, workforce development, and macro trends in vehicle supply and pricing. Guests include dealers, industry economists, and association leaders who translate complex topics into practical guidance for improving profitability, customer experience, and compliance. A notable strength is its mix of hands-on operational advice and high-level policy and market context, often featuring data-driven methods, real-world examples, and forward-looking scenarios that help listeners plan for the road... more

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Which podcasts are similar to Dealer Driven?

These podcasts share a similar audience with Dealer Driven:

1. Car Dealership Guy Podcast
2. Automotive News Daily Drive
3. The Dealer Playbook
4. vAuto Podcast
5. The Megyn Kelly Show

How many episodes of Dealer Driven are there?

Dealer Driven launched 2 years ago and published 32 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Dealer Driven?

Recent guests on Dealer Driven include:

1. Greg Gifford
2. Steve Greenfield
3. Bud Denker
4. Patrick Manzi
5. Paul Metrey
6. David Bell
7. Dale Pollak
8. Leigh Yates

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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