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Artwork for Dance Studio Scaled: Innovative Marketing

Dance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners

Jen Dalton
Dance Studio
Dance Education
Financial Management
Marketing Strategies
Economic Crisis
Student Retention
Business Growth
Business Of Dance Conference
Burnout
Dance Studio Business
Mindset
Dance Studios
2024 Goals
Community Support
Work-Life Balance
Productivity
Time Management
Dance Studio Marketing
Customer Experience
Team Building

Dance Studio Scaled is a weekly podcast for dance studio owners and business entrepreneurs ready to simplify, streamline, and succeed. Hosted by Dance Business Coach Jen Dalton, with well over 30 years of industry experience, this podcast delivers expert strategies to boost enrolment numbers, increase income, and improve retention. Each episode combines actionable marketing tips, mindset insights,... more

PublishesWeeklyEpisodes173Founded4 years ago
Number of ListenersCategory
Business

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Artwork for Dance Studio Scaled: Innovative Marketing

Latest Episodes

As studio owners, we spend so much of the year holding space for others. Our dancers. Our families. Our teams. And somewhere along the way, we often put ourselves last.

In this final episode for the year, I’m sharing a reminder for you as you head i... more

YouTube

This week’s episode is one I didn’t plan. I had something completely different recorded and ready to go, but during my morning run I felt strongly that this message needed to be shared instead.

I’ve been in so many conversations with studio owners w... more

YouTube

You’ve seen the Type A vs Type B mum trend online… but what does it look like in studio leadership? In this episode, I unpack the real traits behind each style, how they influence your decision-making, and what you need to grow sustainably.

............ more

YouTube

If team challenges have been a theme for you this year, you’re not alone. Hiring, aligning expectations, managing commitment, communication gaps… these issues have been coming up in so many conversations with studio owners lately. And while we can’t ... more

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Recent Guests

Sally Prendergast
Owner of Dance Studio Marketing, expert in social media and marketing strategies for dance studios
Dance Studio Marketing
Episode: The Hidden Change in Marketing That Will Decide Who Stands Out in 2026
Nadia Vella-Taranto
Experienced dance studio owner and founder of 'Set The Scene'
Episode: Set The Scene, Set Yourself Apart - How to Boost Student Confidence, Connection & Retention with One Simple Addition
Jess Modica Crichton
Dance educator and holistic practitioner
Episode: 105. [INTERVIEW] Holistic Success: Balancing Business and Wellbeing with Jess Modica Crichton
Ali Phillips
Dance business coach and CEO of Bustamove Dance
BAM (Bustamove Dance)
Episode: 102. [INTERVIEW] Leading The Way In Dance Education For Kids With Disabilities with Ali Phillips

Host

Jen Dalton
Host of the podcast, Jen Dalton is a seasoned dance business coach with over 30 years of experience in the industry. She shares expert strategies and actionable advice aimed at helping dance studio owners simplify their operations while boosting enrollment and retention.

Reviews

4.7 out of 5 stars from 79 ratings
  • Jen is fantastic

    After searching and listening to so many business mentors, Jen stuck out at me as being the most down to earth and caring. Everything she has done and speaks about is value packed full of insights and tested methods. I had since signed up and spent the last two years in her mastermind. It has been a huge transformation for me and my studio. There is no short cut, and you will have to do the work. The difference is being able to share issues with likeminded people who will help you through yo... more

    Apple Podcasts
    5
    Ven houseparty✅✅✅
    Australia9 months ago
  • A generous heart to help

    As a studio owner and avid learner, I value any insight from someone who’s created a legacy business and is sharing their insight from their own experiences. From the very first episode you can tell Jens heart is to serve generously to her colleagues all over the world. I especially like her interviews as they are genuine conversations where she pulls nuggets out of the guests that we all want hear about - professionally and personally. I leave each episode with something to consider, implem... more

    Apple Podcasts
    5
    TheDancingHouseMama
    United States3 years ago
  • Great to listen to

    Love that you have got this podcast going. Interesting to learn about how it all got started

    Apple Podcasts
    5
    nataj1984
    Australia4 years ago
  • Great podcast!

    Jen is so down to earth and easy to listen to. Can’t wait for more episodes!

    Apple Podcasts
    5
    Lisa L N
    Australia4 years ago
  • INSPIRING + ACTIONABLE ⭐️

    Such incredible insight and inspiration! Looking forward to more episodes 🙌

    Apple Podcasts
    5
    RP1711
    Australia4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical and actionable insights provided by the host, focusing on business growth and enrollment strategies.
Reviews highlight the supportive and genuine nature of the conversations, emphasizing the community aspect of the content.
The engaging style of the host and the relevant topics resonate well with struggling studio owners, who feel inspired and equipped to improve their businesses.

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Talking Points

Recent interactions between the hosts and their guests.

The Hidden Change in Marketing That Will Decide Who Stands Out in 2026
Q: How is Google's new AI mode going to affect dance studio owners?
Google's new AI will change how searches are made, potentially reducing website traffic as more information is provided directly within Google. Understanding how to optimize for this new search method will be vital for dance studios.
The Hidden Change in Marketing That Will Decide Who Stands Out in 2026
Q: If a studio has a predominant preschool program or a different offering, do you suggest them having two separate social media profiles on that?
It's generally not advisable to have separate profiles for different programs because it can complicate management and customers may miss offers across both profiles.
Set The Scene, Set Yourself Apart - How to Boost Student Confidence, Connection & Retention with One Simple Addition
Q: What are the main skills students develop through acting?
Students learn active listening, storytelling, and public speaking skills that will benefit them beyond performing arts.
Set The Scene, Set Yourself Apart - How to Boost Student Confidence, Connection & Retention with One Simple Addition
Q: How can offering acting classes benefit dance studios?
Acting classes can help studios tap into new markets, attract students who may not be interested in dance, and create more opportunities for student engagement and retention.
Set The Scene, Set Yourself Apart - How to Boost Student Confidence, Connection & Retention with One Simple Addition
Q: What inspired you to create the Set The Scene acting program?
Nadia wanted to provide nurturing talent opportunities for her students, as many of them were struggling to get noticed in larger talent agencies.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focused on providing valuable insights and strategies for dance studio owners and entrepreneurs, this show tackles various aspects of business management within the dance industry. Episodes cover topics such as effective leadership, marketing strategies, and work-life balance, aiming to help studio owners simplify operations, enhance student retention, and ultimately grow their businesses. The host, with extensive experience, emphasizes the importance of community support, showcasing actionable advice that is relevant to both new and seasoned studio owners. A unique aspect of the show is its blend of professional and personal development, inviting guests to share their experiences and fostering a supportive learning environment for listener... more

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this podcast launched 4 years ago and published 173 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Sally Prendergast
2. Nadia Vella-Taranto
3. Jess Modica Crichton
4. Ali Phillips

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