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Artwork for Dance Studio Scaled: Innovative Marketing

Dance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners

Jen Dalton
Dance Studio
Dance Education
Financial Management
Marketing Strategies
Economic Crisis
Student Retention
Business Growth
Business Of Dance Conference
Burnout
Dance Studio Business
Mindset
Dance Studios
2024 Goals
Community Support
Work-Life Balance
Time Management
Productivity
Dance Studio Marketing
Customer Experience
Team Building

Dance Studio Scaled is a weekly podcast for dance studio owners and business entrepreneurs ready to simplify, streamline, and succeed. Hosted by Dance Business Coach Jen Dalton, with well over 30 years of industry experience, this podcast delivers expert strategies to boost enrolment numbers, increase income, and improve retention. Each episode combines actionable marketing tips, mindset insights,... more

PublishesWeeklyEpisodes183Founded4 years ago
Number of ListenersCategory
Business

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Artwork for Dance Studio Scaled: Innovative Marketing

Latest Episodes

If you’re feeling stuck right now, this episode will help you understand why and what to do next.

There are moments in business where you know what needs to be done, but you’re not moving. It can feel heavy, scattered, and frustrating, especially wh... more

Things feel a little different right now. Parents are asking more questions, decisions feel slower, and there’s a sense of hesitation that wasn’t there before. It’s not necessarily a problem, but it is a shift.

In this episode, I talk about why huma... more

YouTube

This episode sits underneath everything I’ve been teaching this month about studio growth, enrolments, refinement and leadership.

Because when I speak to studio owners about stepping into their next level, the same three objections surface:

Time. M... more

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If your dance studio enrolments are lower than you expected this term, this episode is a practical reset.

March is clarity month. The energy has settled. The numbers are now telling you something. Instead of reacting emotionally, I walk you through ... more

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Key Facts

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Number of Listeners
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Recent Guests

Sally Prendergast
Owner of Dance Studio Marketing, expert in social media and marketing strategies for dance studios
Dance Studio Marketing
Episode: The Hidden Change in Marketing That Will Decide Who Stands Out in 2026
Nadia Vella-Taranto
Experienced dance studio owner and founder of 'Set The Scene'
Episode: Set The Scene, Set Yourself Apart - How to Boost Student Confidence, Connection & Retention with One Simple Addition
Jess Modica Crichton
Dance educator and holistic practitioner
Episode: 105. [INTERVIEW] Holistic Success: Balancing Business and Wellbeing with Jess Modica Crichton
Ali Phillips
Dance business coach and CEO of Bustamove Dance
BAM (Bustamove Dance)
Episode: 102. [INTERVIEW] Leading The Way In Dance Education For Kids With Disabilities with Ali Phillips

Host

Jen Dalton
Jen Dalton, Dance Business Coach and host of Dance Studio Scaled, brings 30+ years in the industry to share practical strategies for studio ownership, marketing, leadership, and work-life balance.

Reviews

4.7 out of 5 stars from 81 ratings
  • Jen is fantastic

    After searching and listening to so many business mentors, Jen stuck out at me as being the most down to earth and caring. Everything she has done and speaks about is value packed full of insights and tested methods. I had since signed up and spent the last two years in her mastermind. It has been a huge transformation for me and my studio. There is no short cut, and you will have to do the work. The difference is being able to share issues with likeminded people who will help you through yo... more

    Apple Podcasts
    5
    Ven houseparty✅✅✅
    Australiaa year ago
  • A generous heart to help

    As a studio owner and avid learner, I value any insight from someone who’s created a legacy business and is sharing their insight from their own experiences. From the very first episode you can tell Jens heart is to serve generously to her colleagues all over the world. I especially like her interviews as they are genuine conversations where she pulls nuggets out of the guests that we all want hear about - professionally and personally. I leave each episode with something to consider, implem... more

    Apple Podcasts
    5
    TheDancingHouseMama
    United States3 years ago
  • Great to listen to

    Love that you have got this podcast going. Interesting to learn about how it all got started

    Apple Podcasts
    5
    nataj1984
    Australia4 years ago
  • Great podcast!

    Jen is so down to earth and easy to listen to. Can’t wait for more episodes!

    Apple Podcasts
    5
    Lisa L N
    Australia4 years ago
  • INSPIRING + ACTIONABLE ⭐️

    Such incredible insight and inspiration! Looking forward to more episodes 🙌

    Apple Podcasts
    5
    RP1711
    Australia4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise Jen's down-to-earth, supportive style and actionable insights.
Audience notes the interviews are genuine and filled with practical nuggets.
Fans value the balance of stories, strategies, and real-world methods for studio growth.

Talking Points

Recent interactions between the hosts and their guests.

The Hidden Change in Marketing That Will Decide Who Stands Out in 2026
Q: How is Google's new AI mode going to affect dance studio owners?
Google's new AI will change how searches are made, potentially reducing website traffic as more information is provided directly within Google. Understanding how to optimize for this new search method will be vital for dance studios.
The Hidden Change in Marketing That Will Decide Who Stands Out in 2026
Q: If a studio has a predominant preschool program or a different offering, do you suggest them having two separate social media profiles on that?
It's generally not advisable to have separate profiles for different programs because it can complicate management and customers may miss offers across both profiles.
Set The Scene, Set Yourself Apart - How to Boost Student Confidence, Connection & Retention with One Simple Addition
Q: What are the main skills students develop through acting?
Students learn active listening, storytelling, and public speaking skills that will benefit them beyond performing arts.
Set The Scene, Set Yourself Apart - How to Boost Student Confidence, Connection & Retention with One Simple Addition
Q: How can offering acting classes benefit dance studios?
Acting classes can help studios tap into new markets, attract students who may not be interested in dance, and create more opportunities for student engagement and retention.
Set The Scene, Set Yourself Apart - How to Boost Student Confidence, Connection & Retention with One Simple Addition
Q: What inspired you to create the Set The Scene acting program?
Nadia wanted to provide nurturing talent opportunities for her students, as many of them were struggling to get noticed in larger talent agencies.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets dance studio owners and entrepreneurs seeking practical, repeatable ways to grow enrollment, boost revenue, and improve retention. Episodes center on data-driven decision making, leadership, and scalable systems, often anchored by concrete plans, templates, and mindset shifts. A notable strength is the host's emphasis on sustainable growth over hype, with frequent calls to action like masterminds, retreats, and conferences that promise hands-on, actionable guidance. The tone is supportive and experience-based, making complex topics approachable for studio leaders aiming to balance strategy with day-to-day operations.

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this podcast launched 4 years ago and published 183 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Sally Prendergast
2. Nadia Vella-Taranto
3. Jess Modica Crichton
4. Ali Phillips

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