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Artwork for Dance Studio Scaled: Innovative Marketing

Dance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners

Jen Dalton
Dance Studio
Dance Education
Financial Management
Marketing Strategies
Economic Crisis
Student Retention
Business Growth
Business Of Dance Conference
Burnout
Dance Studio Business
Mindset
Dance Studios
2024 Goals
Community Support
Productivity
Time Management
Work-Life Balance
Dance Studio Marketing
Team Building
Customer Experience

Dance Studio Scaled is a weekly podcast for dance studio owners and business entrepreneurs ready to simplify, streamline, and succeed. Hosted by Dance Business Coach Jen Dalton, with 30 years of industry experience, this podcast delivers expert strategies to boost enrolment numbers, increase income, and improve retention. Each episode combines actionable marketing tips, mindset insights, and hones... more

PublishesWeeklyEpisodes165Founded4 years ago
Number of ListenersCategory
Business

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Artwork for Dance Studio Scaled: Innovative Marketing

Latest Episodes

After an incredible weekend at the Business of Dance Conference in Perth, I walked away with a notebook full of insights and today, I’m sharing the six biggest lessons I learned (and how you can apply them to your studio before 2026).

In this episod... more

Timetabling is one of those jobs that hangs over you.

You’ll get it done...but it usually costs a few late nights, too many spreadsheets, and a lot of second-guessing.

But here’s what I believe now:

Your timetable is one of the most powerful tools i... more

Marketing for dance studios is changing faster than most owners realise. In this episode, I’m joined by industry leader Sally Prendergast to unpack the hidden shift that will decide who stands out in 2026. We dive into AI, search optimisation, and co... more

When it comes to growing your studio, I think every one of us has had those late-night thoughts: “Is there a faster way? Am Imissing something? Surely it shouldn’t feel this hard all the time?”

And I want to tell you this—yes, there is a shortcut. B... more

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Recent Guests

Sally Prendergast
Owner of Dance Studio Marketing, expert in social media and marketing strategies for dance studios
Dance Studio Marketing
Episode: The Hidden Change in Marketing That Will Decide Who Stands Out in 2026
Nadia Vella-Taranto
Experienced dance studio owner and founder of 'Set The Scene'
Episode: Set The Scene, Set Yourself Apart - How to Boost Student Confidence, Connection & Retention with One Simple Addition
Jess Modica Crichton
Dance educator and holistic practitioner
Episode: 105. [INTERVIEW] Holistic Success: Balancing Business and Wellbeing with Jess Modica Crichton
Ali Phillips
Dance business coach and CEO of Bustamove Dance
BAM (Bustamove Dance)
Episode: 102. [INTERVIEW] Leading The Way In Dance Education For Kids With Disabilities with Ali Phillips

Host

Jen Dalton
Host of the Dance Studio Scaled podcast, and a Dance Business Coach with over 30 years of experience in the industry

Reviews

4.7 out of 5 stars from 79 ratings
  • Jen is fantastic

    After searching and listening to so many business mentors, Jen stuck out at me as being the most down to earth and caring. Everything she has done and speaks about is value packed full of insights and tested methods. I had since signed up and spent the last two years in her mastermind. It has been a huge transformation for me and my studio. There is no short cut, and you will have to do the work. The difference is being able to share issues with likeminded people who will help you through yo... more

    Apple Podcasts
    5
    Ven houseparty✅✅✅
    Australia7 months ago
  • A generous heart to help

    As a studio owner and avid learner, I value any insight from someone who’s created a legacy business and is sharing their insight from their own experiences. From the very first episode you can tell Jens heart is to serve generously to her colleagues all over the world. I especially like her interviews as they are genuine conversations where she pulls nuggets out of the guests that we all want hear about - professionally and personally. I leave each episode with something to consider, implem... more

    Apple Podcasts
    5
    TheDancingHouseMama
    United States3 years ago
  • Great to listen to

    Love that you have got this podcast going. Interesting to learn about how it all got started

    Apple Podcasts
    5
    nataj1984
    Australia3 years ago
  • Great podcast!

    Jen is so down to earth and easy to listen to. Can’t wait for more episodes!

    Apple Podcasts
    5
    Lisa L N
    Australia3 years ago
  • INSPIRING + ACTIONABLE ⭐️

    Such incredible insight and inspiration! Looking forward to more episodes 🙌

    Apple Podcasts
    5
    RP1711
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the podcast for its actionable advice and insights tailored specifically for dance studio owners, highlighting the host's relatability and depth of knowledge.
The discussions are described as honest and relevant, with listeners appreciating the balance of professional advice and personal experiences shared by the host.
Many reviews commend the engaging and personable style of the host, noting her ability to inspire and provide practical strategies for running a successful dance studio.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

The Hidden Change in Marketing That Will Decide Who Stands Out in 2026
Q: How is Google's new AI mode going to affect dance studio owners?
Google's new AI will change how searches are made, potentially reducing website traffic as more information is provided directly within Google. Understanding how to optimize for this new search method will be vital for dance studios.
The Hidden Change in Marketing That Will Decide Who Stands Out in 2026
Q: If a studio has a predominant preschool program or a different offering, do you suggest them having two separate social media profiles on that?
It's generally not advisable to have separate profiles for different programs because it can complicate management and customers may miss offers across both profiles.
Set The Scene, Set Yourself Apart - How to Boost Student Confidence, Connection & Retention with One Simple Addition
Q: What are the main skills students develop through acting?
Students learn active listening, storytelling, and public speaking skills that will benefit them beyond performing arts.
Set The Scene, Set Yourself Apart - How to Boost Student Confidence, Connection & Retention with One Simple Addition
Q: How can offering acting classes benefit dance studios?
Acting classes can help studios tap into new markets, attract students who may not be interested in dance, and create more opportunities for student engagement and retention.
Set The Scene, Set Yourself Apart - How to Boost Student Confidence, Connection & Retention with One Simple Addition
Q: What inspired you to create the Set The Scene acting program?
Nadia wanted to provide nurturing talent opportunities for her students, as many of them were struggling to get noticed in larger talent agencies.

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What is This Podcast about and what kind of topics does it cover?

Focusing on the unique challenges faced by dance studio owners, this podcast offers a blend of practical marketing strategies, business growth techniques, and insights into effective student retention methods. Hosted by an experienced business coach who combines industry expertise with heartfelt discussions, episodes cover a range of topics, including studio management, enrollment strategies, and the importance of community and support in the dance studio environment. Noteworthy is the podcast's commitment to providing actionable advice for studio owners looking to simplify processes and achieve a balance between their professional and personal lives. It emphasizes real-world applications of concepts tailored specifically for the dance educ... more

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this podcast launched 4 years ago and published 165 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Sally Prendergast
2. Nadia Vella-Taranto
3. Jess Modica Crichton
4. Ali Phillips

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