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Artwork for Dance Studio Scaled: Innovative Marketing

Dance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners

Jen Dalton
Dance Studio
Dance Studio Owners
Business Growth
Marketing Strategies
Dance Studios
Leadership
Dance Education
Retention Strategies
Mindset
Dance Studio Management
Artificial Intelligence
Work-Life Balance
Self-Care
Student Retention
Community Support
Financial Management
Personal Development
Personal Growth
Timetabling
Dance Studio Ownership

Dance Studio Scaled is a weekly podcast for dance studio owners and business entrepreneurs ready to simplify, streamline, and succeed. Hosted by Dance Business Coach Jen Dalton, with well over 30 years of industry experience, this podcast delivers expert strategies to boost enrolment numbers, increase income, and improve retention. Each episode combines actionable marketing tips, mindset insights,... more

PublishesWeeklyEpisodes196Founded4 years ago
Number of ListenersCategory
Business

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Artwork for Dance Studio Scaled: Innovative Marketing

Latest Episodes

There's a version of studio leadership that no one really prepares you for. It's not the teaching, the choreography, or even the marketing. It's the conversations that keep you up at night - the ones you know you need to have, but keep finding reason... more

It's September. Concert season is either already underway or it's coming fast. And re-enrolment? Probably feels like a next-month problem.

That's exactly the issue.

In this episode of Dance Studio Scaled, I'm walking you through the five re-enrolme... more

There's a very specific kind of pressure that comes with running a dance studio. It's not loud, it's not dramatic - it's just always there. If you're carrying the weight of your business, your team, your families and the future, and it feels heavier ... more

YouTube

With the back half of the year underway, now is one of the most valuable times to step back from the day-to-day and do the kind of big picture planning that actually shapes what next year looks like. Whether that is a weekend away, a day at a local c... more

YouTube

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Recent Guests

Sally Prendergast
Owner of Dance Studio Marketing, expert in social media and marketing strategies for dance studios
Dance Studio Marketing
Episode: The Hidden Change in Marketing That Will Decide Who Stands Out in 2026
Nadia Vella-Taranto
Experienced dance studio owner and founder of 'Set The Scene'
Episode: Set The Scene, Set Yourself Apart - How to Boost Student Confidence, Connection & Retention with One Simple Addition
Jess Modica Crichton
Dance educator and holistic practitioner
Episode: 105. [INTERVIEW] Holistic Success: Balancing Business and Wellbeing with Jess Modica Crichton
Ali Phillips
Dance business coach and CEO of Bustamove Dance
BAM (Bustamove Dance)
Episode: 102. [INTERVIEW] Leading The Way In Dance Education For Kids With Disabilities with Ali Phillips

Host

Jen Dalton
Jen Dalton, Host of Dance Studio Scaled and Dance Business Coach with over 30 years of industry experience.

Reviews

4.7 out of 5 stars from 82 ratings
  • Jen is fantastic

    After searching and listening to so many business mentors, Jen stuck out at me as being the most down to earth and caring. Everything she has done and speaks about is value packed full of insights and tested methods. I had since signed up and spent the last two years in her mastermind. It has been a huge transformation for me and my studio. There is no short cut, and you will have to do the work. The difference is being able to share issues with likeminded people who will help you through yo... more

    Apple Podcasts
    5
    Ven houseparty✅✅✅
    Australiaa year ago
  • A generous heart to help

    As a studio owner and avid learner, I value any insight from someone who’s created a legacy business and is sharing their insight from their own experiences. From the very first episode you can tell Jens heart is to serve generously to her colleagues all over the world. I especially like her interviews as they are genuine conversations where she pulls nuggets out of the guests that we all want hear about - professionally and personally. I leave each episode with something to consider, implem... more

    Apple Podcasts
    5
    TheDancingHouseMama
    United States3 years ago
  • Great to listen to

    Love that you have got this podcast going. Interesting to learn about how it all got started

    Apple Podcasts
    5
    nataj1984
    Australia4 years ago
  • Great podcast!

    Jen is so down to earth and easy to listen to. Can’t wait for more episodes!

    Apple Podcasts
    5
    Lisa L N
    Australia4 years ago
  • INSPIRING + ACTIONABLE ⭐️

    Such incredible insight and inspiration! Looking forward to more episodes 🙌

    Apple Podcasts
    5
    RP1711
    Australia4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Studio owners appreciate the depth on leadership, enrollment, and retention without hype.
Listeners describe the host as down-to-earth and genuinely generous with insight.
The show is praised for authentic conversations and practical nuggets you can implement.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

The Hidden Change in Marketing That Will Decide Who Stands Out in 2026
Q: How is Google's new AI mode going to affect dance studio owners?
Google's new AI will change how searches are made, potentially reducing website traffic as more information is provided directly within Google. Understanding how to optimize for this new search method will be vital for dance studios.
The Hidden Change in Marketing That Will Decide Who Stands Out in 2026
Q: If a studio has a predominant preschool program or a different offering, do you suggest them having two separate social media profiles on that?
It's generally not advisable to have separate profiles for different programs because it can complicate management and customers may miss offers across both profiles.
Set The Scene, Set Yourself Apart - How to Boost Student Confidence, Connection & Retention with One Simple Addition
Q: What are the main skills students develop through acting?
Students learn active listening, storytelling, and public speaking skills that will benefit them beyond performing arts.
Set The Scene, Set Yourself Apart - How to Boost Student Confidence, Connection & Retention with One Simple Addition
Q: How can offering acting classes benefit dance studios?
Acting classes can help studios tap into new markets, attract students who may not be interested in dance, and create more opportunities for student engagement and retention.
Set The Scene, Set Yourself Apart - How to Boost Student Confidence, Connection & Retention with One Simple Addition
Q: What inspired you to create the Set The Scene acting program?
Nadia wanted to provide nurturing talent opportunities for her students, as many of them were struggling to get noticed in larger talent agencies.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers on running a dance studio as a scalable, sustainable business. Episodes mix practical growth tactics—enrollment, retention, and streamlined marketing—with mindset coaching, leadership guidance, and real-world lessons from owners navigating seasonal cycles, burnout, and family-centered feedback. A recurring strength is translating complex business concepts into actionable steps for studio owners, often through structured audits, risk-reduced offers, and disciplined approaches to planning and team leadership. The format leans into long-term health over quick wins, with emphasis on community, integrity, and steady progress that aligns with personal values. A notable angle is the host's emphasis on seasonality, mastermind comm... more

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this podcast launched 4 years ago and published 196 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Sally Prendergast
2. Nadia Vella-Taranto
3. Jess Modica Crichton
4. Ali Phillips

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