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Artwork for The Ultimate Dance Business Podcast

The Ultimate Dance Business Podcast

The Ultimate Dance Business Podcast
Dance Business Solutions
Marketing
Competitions
Dance
Social Media
Education
Dance Studios
Dance Studio Marketing
Dance Studio
Franchising
Inclusivity
Leadership
Systems Thinking
Studio Culture
Reliance On Metrics Like Turnover, Retention, Churn, ROI
Competition (dance)
Branding
Merchandise
Artificial Intelligence
Mindset

Welcome to The Ultimate Dance Business Podcast the show that aims to give you dance school owners and entrepreneurs, that extra spark of inspiration to turn your passion into profit. In each episode dance business expert Deborah Laws will bring you inspiring interviews, top tips and strategies to help your dance school go from strength to strength.

PublishesTwice monthlyEpisodes120Founded4 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The Ultimate Dance Business Podcast

Latest Episodes

In this episode of The Ultimate Dance Business Podcast, Deborah Laws interviews Gary Edwards, CEO and partner of Arthur Murray International, to discuss building a successful dance business while staying true to your passion for dance.

Gary shares h... more

YouTube

How many trial bookings do you normally get when your new academic year begins? And what would happen if you challenged yourself to double that number?

In this episode of the Ultimate Dance Business Podcast, Deborah Laws explores what it really take... more

YouTube

What if the biggest thing holding your dance studio back isn't your marketing, pricing or timetable...but your mindset?

In this thought-provoking episode of the Ultimate Dance Business Podcast, Deborah Laws is joined by transformation coach Gemma Gi... more

Want more students taking multiple classes and staying at your dance studio for years?

In this episode, guest host Heather Buelow shares practical strategies to increase multi-class enrolment, improve retention and create a studio community that kee... more

YouTube

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Recent Guests

Gemma Gilmour
Transformation coach and former autism-focused practitioner
Self-employed / Transformation Coach
Episode: How Your Mindset Shapes Your Dance Studio Success with Gemma Gilmour
Hannah Hannon
Founder of HVA, providing strategic business and operational support to the entertainment and creative industries
HVA
Episode: Systems, Strategy and Sustainable Growth with Hannah Hannon
JoJo Smith
Brand Fairy Godmother, founder of Creative Sass
Creative Sass
Episode: How to Build a Powerful Brand & Believe Bigger in Business | JoJo Smith from Creative SaS
Dawni Baxter
Entrepreneur, podcast host, multi-potentialite
Self-employed / multiple ventures
Episode: ADHD, Entrepreneurship and Building a Business That Works for You with Dawn Baxter
Debbie Elwell
Founder of Showtime Future Stars, dance/children's events entrepreneur
Showtime Future Stars
Episode: Showtime Future Stars co-founder Debbie Elwell on becoming a serial entrepreneur
Sarah Clements
Owner of Unlimited Dance Company
Unlimited Dance Company
Episode: Building a business is about taking risks with Sarah Clements from Unlimited Dance Company
Amy Pryor
Owner of a dance studio, advocate for inclusive practices
Amy Pryor Dance Studio
Episode: What does 'Inclusivity' really mean for your Dance School?
Rosina Andrews
Dance educator and podcast host
Dance Smarter (podcast)
Episode: Maintaining Momentum: Keeping Your Competition Team Inspired
Tim Beynon
Owner of a dance, martial arts business and franchise operator
Franchise founder/CEO
Episode: Franchising Your Dance School - Expert Insights from Elite’s Tim Beynon

Host

Deborah Laws
Host with extensive experience in dance business coaching, strategy, and systems; frequently leads discussions on growth, mindset, and profitability.

Reviews

5.0 out of 5 stars from 78 ratings
  • Brilliant!

    Essential listening for anyone wanting tips and inspiration to better themselves and their dance business. Or if you just need a push to move forward one step at a time. Deborah is the person you need

    Apple Podcasts
    5
    Sarah SWSOD
    United Kingdom3 years ago
  • Fantastic advice for running a dance business

    If you run a dance business then you need to be listening to these podcasts. Full of inspiring interviews and top business tips. Deborah is your go-to person!

    I have listened to them all and look forward to the launch of each new episode!

    Apple Podcasts
    5
    Brookie/118
    United Kingdom3 years ago
  • Awesome advice for any dance business owner!

    Love the show & the advice is invaluable

    Apple Podcasts
    5
    katemoore84
    United Kingdom3 years ago
  • Love this Podcast

    I love listening to The podcast and love the amazing guests Deb attracts.

    Apple Podcasts
    5
    DSO Natalie
    Australia4 years ago
  • Loving the Podcasts!

    I love listening to Deborah’s podcasts. I always listen each month whilst I’m running. Always so many good ideas and advice - can’t wait for next months x

    Apple Podcasts
    5
    ClaireMLane
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are seen as varied and well-aligned with studio leadership and branding topics.
Audience notes Deborah as a credible, motivating guide for growth and profitability.
Listeners consistently praise actionable guidance and real-world applicability for dance studios.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Purple Walls to Walking Billboards: Heather Buelow on Smart Studio Branding
Q: What makes branding more than just a logo and how does it influence client perception?
Branding represents the studio's identity across visuals, voice, values, and customer experience, which together create a strong, recognizable image that draws people in and keeps them engaged.
Social Media That Sells: Sally Prendergast on Dance Studio Marketing That Works
Q: How should studio owners think about budget and return when investing in ads?
Focus on customer lifetime value and acquisition cost. If you can get a lead for under 20 pounds and a new student for under 40 pounds with acceptable lifetime value, you're doing well; consider the long-term returns rather than just the initial sale.
Social Media That Sells: Sally Prendergast on Dance Studio Marketing That Works
Q: What does your process look like when a studio owner wants to start or upgrade their paid ads?
I start by evaluating their current ads and data to understand what has or hasn't worked, then I design a system around data-driven decisions, budgeting the right amount and creating multiple ad variations to test, with Meta AI optimizing toward the best performers.
Cerys Keneally on School Outreach That actually Works
Q: How can retention be improved when delivering in-school programs?
Create progression paths and visible outcomes (assemblies, performances, certificates), involve teachers with progress reporting, and use assemblies to showcase impact to keep classes on the timetable.
Cerys Keneally on School Outreach That actually Works
Q: What are the two payment models you recommend when approaching schools, and how do they work together?
Offer both a school-paid option (often funded through PE or pupil premium) and a parent-paid option, using the school connection to seed programs and then upsell to families; a hybrid approach can provide stability and greater reach.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
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Frequently Asked Questions About The Ultimate Dance Business Podcast

What is The Ultimate Dance Business Podcast about and what kind of topics does it cover?

This show targets dance school owners and entrepreneurial-minded studio operators, offering interviews and practical strategies to grow revenue, streamline operations, and build a sustainable business. Episodes frequently cover mindset, branding, systems, retention, inclusivity, and leadership within the dance education space, often with real-world examples from studio owners and service providers. A few standout angles include mindset shifts for growth, scalable systems that free owners to lead, and practical tactics for budgeting, enrollment, and community building. The format tends to blend personal stories with actionable tips, making it useful for listeners seeking tangible improvements and long-term resilience in their studios.

Where can I find podcast stats for The Ultimate Dance Business Podcast?

Rephonic provides a wide range of podcast stats for The Ultimate Dance Business Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Ultimate Dance Business Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Ultimate Dance Business Podcast get?

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What are the audience demographics for The Ultimate Dance Business Podcast?

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How many subscribers and views does The Ultimate Dance Business Podcast have?

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How many episodes of The Ultimate Dance Business Podcast are there?

The Ultimate Dance Business Podcast launched 4 years ago and published 120 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Ultimate Dance Business Podcast?

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Where can I see ratings and reviews for The Ultimate Dance Business Podcast?

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What guests have appeared on The Ultimate Dance Business Podcast?

Recent guests on The Ultimate Dance Business Podcast include:

1. Gemma Gilmour
2. Hannah Hannon
3. JoJo Smith
4. Dawni Baxter
5. Debbie Elwell
6. Sarah Clements
7. Amy Pryor
8. Rosina Andrews

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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