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Artwork for The Ultimate Dance Business Podcast

The Ultimate Dance Business Podcast

The Ultimate Dance Business Podcast
Dance Business Solutions
Marketing
Competitions
Dance
Dance Studio
Social Media
Education
Dance Studios
Dance Studio Marketing
Franchising
Dance Business
Inclusivity
Leadership
Systems Thinking
Studio Culture
Reliance On Metrics Like Turnover, Retention, Churn, ROI
Competition (dance)
Branding
Merchandise
Artificial Intelligence

The Ultimate Dance Business Podcast helps dance studio owners and dance school entrepreneurs build profitable, thriving schools. Hosted by dance business coach Deborah Laws, each episode delivers practical strategies on studio marketing, student retention, team leadership, pricing and systems, plus inspiring interviews with successful dance business owners. If you are ready to turn your passion fo... more

PublishesTwice monthlyEpisodes123Founded5 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The Ultimate Dance Business Podcast

Latest Episodes

Are you building a team that helps your dance school grow, or simply hiring people to take tasks off your to-do list?

In this episode of the Ultimate Dance Business Podcast, Deborah Laws explores the difference between hiring doers and hiring thinke... more

YouTube

What does it take to build a successful performing arts school in another country?

Cameron Hall is the founder of Baila con Cameron, a performing arts school based in Valencia, Spain. What started with an adult jazz class attended by 35 people has g... more

YouTube

Does your dance studio seem to take over more and more of your life as your business grows?

In this episode of the Ultimate Dance Business Podcast, Deborah Laws talks about how dance studio owners can start taking back control of their time and crea... more

YouTube

In this episode of The Ultimate Dance Business Podcast, Deborah Laws interviews Gary Edwards, CEO and partner of Arthur Murray International, to discuss building a successful dance business while staying true to your passion for dance.

Gary shares h... more

YouTube

Key Facts

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Recent Guests

Cameron Hall
Founder of a performing arts school in Valencia, former West End choreographer, part-time drag performer
BCC Valencia, performing arts school in Valencia
Episode: How Cameron Hall Built a Dance Community in Spain | Baila con Cameron
Gary Edwards
CEO and partner at Arthur Murray International
Arthur Murray International
Episode: From Ballroom Champion to Global Dance Business Leader: Gary Edwards on Building Community, Business and Opportunity
Gemma Gilmour
Transformation coach and former autism-focused practitioner
Self-employed / Transformation Coach
Episode: How Your Mindset Shapes Your Dance Studio Success with Gemma Gilmour
Hannah Hannon
Founder of HVA, providing strategic business and operational support to the entertainment and creative industries
HVA
Episode: Systems, Strategy and Sustainable Growth with Hannah Hannon
JoJo Smith
Brand Fairy Godmother, founder of Creative Sass
Creative Sass
Episode: How to Build a Powerful Brand & Believe Bigger in Business | JoJo Smith from Creative SaS
Dawni Baxter
Entrepreneur, podcast host, multi-potentialite
Self-employed / multiple ventures
Episode: ADHD, Entrepreneurship and Building a Business That Works for You with Dawn Baxter
Debbie Elwell
Founder of Showtime Future Stars, dance/children's events entrepreneur
Showtime Future Stars
Episode: Showtime Future Stars co-founder Debbie Elwell on becoming a serial entrepreneur
Sarah Clements
Owner of Unlimited Dance Company
Unlimited Dance Company
Episode: Building a business is about taking risks with Sarah Clements from Unlimited Dance Company
Amy Pryor
Owner of a dance studio, advocate for inclusive practices
Amy Pryor Dance Studio
Episode: What does 'Inclusivity' really mean for your Dance School?

Host

Deborah Laws
Host with extensive experience in dance business coaching, strategy, and systems; frequently leads discussions on growth, mindset, and profitability.

Reviews

5.0 out of 5 stars from 78 ratings
  • Brilliant!

    Essential listening for anyone wanting tips and inspiration to better themselves and their dance business. Or if you just need a push to move forward one step at a time. Deborah is the person you need

    Apple Podcasts
    5
    Sarah SWSOD
    United Kingdom3 years ago
  • Fantastic advice for running a dance business

    If you run a dance business then you need to be listening to these podcasts. Full of inspiring interviews and top business tips. Deborah is your go-to person!

    I have listened to them all and look forward to the launch of each new episode!

    Apple Podcasts
    5
    Brookie/118
    United Kingdom3 years ago
  • Awesome advice for any dance business owner!

    Love the show & the advice is invaluable

    Apple Podcasts
    5
    katemoore84
    United Kingdom4 years ago
  • Love this Podcast

    I love listening to The podcast and love the amazing guests Deb attracts.

    Apple Podcasts
    5
    DSO Natalie
    Australia4 years ago
  • Loving the Podcasts!

    I love listening to Deborah’s podcasts. I always listen each month whilst I’m running. Always so many good ideas and advice - can’t wait for next months x

    Apple Podcasts
    5
    ClaireMLane
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are seen as varied and well-aligned with studio leadership and branding topics.
Audience notes Deborah as a credible, motivating guide for growth and profitability.
Listeners consistently praise actionable guidance and real-world applicability for dance studios.

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Talking Points

Recent interactions between the hosts and their guests.

How Cameron Hall Built a Dance Community in Spain | Baila con Cameron
Q: How did COVID-19 affect your business and what actions helped you come out stronger?
COVID forced us online, but we built a tight online community via a WhatsApp group where people checked in every day. That captive audience helped us relaunch in-person classes with a solid base, and it even funded the first studio as we gradually expanded.
How Cameron Hall Built a Dance Community in Spain | Baila con Cameron
Q: What sparked your decision to move to Spain and start a dance program there?
I moved to Valencia after meeting my husband abroad; there I started with a single adult jazz class because I couldn't find a suitable program and saw a gap for a connected community rather than just a school. That small class grew into a thriving program as people joined for belonging and shared passion, especially among expats.
From Purple Walls to Walking Billboards: Heather Buelow on Smart Studio Branding
Q: What makes branding more than just a logo and how does it influence client perception?
Branding represents the studio's identity across visuals, voice, values, and customer experience, which together create a strong, recognizable image that draws people in and keeps them engaged.
Social Media That Sells: Sally Prendergast on Dance Studio Marketing That Works
Q: How should studio owners think about budget and return when investing in ads?
Focus on customer lifetime value and acquisition cost. If you can get a lead for under 20 pounds and a new student for under 40 pounds with acceptable lifetime value, you're doing well; consider the long-term returns rather than just the initial sale.
Social Media That Sells: Sally Prendergast on Dance Studio Marketing That Works
Q: What does your process look like when a studio owner wants to start or upgrade their paid ads?
I start by evaluating their current ads and data to understand what has or hasn't worked, then I design a system around data-driven decisions, budgeting the right amount and creating multiple ad variations to test, with Meta AI optimizing toward the best performers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
Household Income
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Frequently Asked Questions About The Ultimate Dance Business Podcast

What is The Ultimate Dance Business Podcast about and what kind of topics does it cover?

This show targets dance school owners and entrepreneurial-minded studio operators, offering interviews and practical strategies to grow revenue, streamline operations, and build a sustainable business. Episodes frequently cover mindset, branding, systems, retention, inclusivity, and leadership within the dance education space, often with real-world examples from studio owners and service providers. A few standout angles include mindset shifts for growth, scalable systems that free owners to lead, and practical tactics for budgeting, enrollment, and community building. The format tends to blend personal stories with actionable tips, making it useful for listeners seeking tangible improvements and long-term resilience in their studios.

Where can I find podcast stats for The Ultimate Dance Business Podcast?

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How many listeners does The Ultimate Dance Business Podcast get?

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How many subscribers and views does The Ultimate Dance Business Podcast have?

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How many episodes of The Ultimate Dance Business Podcast are there?

The Ultimate Dance Business Podcast launched 5 years ago and published 123 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Ultimate Dance Business Podcast?

Recent guests on The Ultimate Dance Business Podcast include:

1. Cameron Hall
2. Gary Edwards
3. Gemma Gilmour
4. Hannah Hannon
5. JoJo Smith
6. Dawni Baxter
7. Debbie Elwell
8. Sarah Clements

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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