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Artwork for Dance Studio Advertising

Dance Studio Advertising | The Podcast

Bryce Conlan
Dance Studio Marketing
Dance Studios
Dance Motion Marketing
Student Enrollment
Marketing
Lead Generation
Dance Education
Marketing Strategies
Dance Studio Growth
Business Growth
Dance Studio Advertising
Business Growth Strategies
Dance Marketing
Facebook Advertising
Dance Studio
Enrollment Strategies
Leadership
Facebook
Facebook Ads
Customer Experience

Growing a dance studio is hard. You've got a dozen spinning plates, zero time, and what's working in marketing is constantly changing. Join Dance Motion Marketing founders Bryce and Kristian as they share expert insights, actionable strategies, and game-changing techniques for maximizing student enrollment and Dance Studio growth. If you're ready to level up your dance studio, have more students t... more

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Artwork for Dance Studio Advertising

Latest Episodes

A dance studio owner who has been in business for 26 years is wondering whether she’ll be open next season. She’s not the only one.

Slower enrollment. More cancellations. Families choosing one class instead of three. What happens when the business m... more

Your dance studio is busy. Your calendar is full. You're working 60 hours a week. So why isn't enrollment growing?

You may be caught in what Bryce Coleman calls The Capacity Trap — when the daily demands of running a dance studio prevent you from bu... more

Most dance studio owners don’t have an idea problem. They have a focus problem.

It’s easy to attend a conference, hear a great idea, and come home ready to change your pricing, programs, sales process, software, or enrollment strategy.

But what if ... more

Your dance studio can be busy, growing, and bringing in revenue… while still failing to create financial security for you.

That’s the problem Dotty Hancock is working to solve.

In this episode of Dance Studio Advertising, we unpack the financial si... more

What if your dance studio doesn’t actually need more leads?

You could have plenty of interested families coming through the door—and still struggle with half-empty classes, weak profitability, and wasted capacity.

In this episode of Dance Studio Ad... more

What if one of the biggest things holding back your dance studio is the belief that your situation is different?

“Facebook ads don’t work here.” “Our parents won’t do free trials.” “Our market is too saturated.” “We’re too rural.”

After thousands o... more

A competitor opens down the street. Maybe it’s even a former teacher or student you trained.

Suddenly, you’re watching their Instagram, questioning your pricing, comparing programs, and wondering: Are we becoming irrelevant?

That’s where experience... more

What if your dance studio doesn’t actually need more leads?

Many studio owners assume slow enrollment means they need to increase their marketing. But getting more leads won’t fix a broken conversion process—it simply gives you more prospective stud... more

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Recent Guests

Dotty Hancock
Financial coach and course creator for studio owners
Studio Profit Academy / Ramsey coach
Episode: Your Dance Studio Is Making Money… So Why Aren’t You?
Dottie Hancock
Master studio owner with a deep understanding of cash flow and finances
Unspecified in transcript
Episode: The Money Lie That's Keeping Dance Studio Owners Broke
Melanie Durham
Former studio owner; dance judge; consultant for Class Manager and StageStubs
Class Manager, StageStubs
Episode: The Recital Profit Mistake Costing Dance Studios Thousands Every Year
Bailey McKendry
Ad builder at Dance Motion Marketing, transitioning as service grows
Dance Motion Marketing
Episode: We Tracked 6 Studios for 90 Days… This Changed Everything
Jamie Hodgins
Executive Director of the largest safety and fairness movement in dance history
ICDR (Institute for Dance Data Integrity)
Episode: The Hidden Risk in Dance Competitions No One Is Talking About
Hillary Parnell
Founder of Dance Photo Pro; former studio owner turned photography-services provider and business growth coach for studios
Dance Photo Pro
Episode: Creative Entrepreneurs and the Fear of Making Money
Angie Craft
Owner/operator discussing rapid enrollment growth and marketing tactics
Episode: From 19 Drops to +50 Students: Angie Craft’s Enrollment Breakthrough
Brian Worling
CEO of Picture Day, a consumer portrait studio specializing in dance photography.
Picture Day
Episode: The Tools Top Studios Are Using to Save Time, Fill Classes & Boost Revenue - Part 2
Caroline Zanney
Bookkeeping expert focusing on dance studios and small businesses.
Dance of Bookkeeping
Episode: The Tools Top Studios Are Using to Save Time, Fill Classes & Boost Revenue - Part 2

Host

Bryce Conlon
Host and co-founder of Dance Motion Marketing

Talking Points

Recent interactions between the hosts and their guests.

Your Dance Studio Is Making Money… So Why Aren’t You?
Q: What is the best way to get in touch if someone wants to chat about it?
The guest offers one-on-one consultation calls and shares contact via show notes, including direct email, to discuss fit and next steps for Studio Profit Academy.
Your Dance Studio Is Making Money… So Why Aren’t You?
Q: What should a studio owner expect to get out of this? How could their life and business change as a result?
If you start paying attention to finances early, you'll compound your results over time; the course promises practical changes like better cash flow management, price optimization, and meaningful ownership pay, while building a sustainable wealth foundation, with a one-time purchase and ongoing access plus community support.
Your Dance Studio Is Making Money… So Why Aren’t You?
Q: So tell me a little bit about Unpack the Course, what could someone expect when they step into it?
The course is self-guided with six modules that start by helping you figure out and know your numbers, then introduce Profit First, cash flow systems, pricing for profit, owner pay, wealth building, and finally a money mindset, all designed to be revisited for new insights because you get lifetime access.
Creative Entrepreneurs and the Fear of Making Money
Q: What revenue might a studio expect from bringing photography in-house?
On average, per 100 students studios can expect about $5,000 to $8,000 in revenue, with typical studios around 150-200 students potentially reaching around $10,000, especially in peak seasons like before summer.
She Bought a Dance Studio at 21—Now It Pays for Her Retirement
Q: What would you say to a studio owner that feels like charging is a dirty word?
You're setting yourself up for burnout if there's no reward for your work, and you need to legitimize your business.

Audience Metrics

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Frequently Asked Questions About Dance Studio Advertising

What is Dance Studio Advertising about and what kind of topics does it cover?

This show targets studio owners and marketing leads in the dance-space, delivering practical, battle-tested frameworks for growing student enrollment and profitability. Across episodes, the host emphasizes aligning capacity with demand, converting inquiries more efficiently, and using simple, repeatable systems—from enrollment funnels and four-part sales scripts to inventory-minded class distribution and two-option offers. A recurring thread is the emphasis on data-driven testing, prioritizing essential outcomes, and maintaining human-centered relationships even when adopting automation or AI tools. Notable episodes explore time-tested marketing principles, discipline in goal setting, and building sustainable growth through community, syste... more

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How many listeners does Dance Studio Advertising get?

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How many episodes of Dance Studio Advertising are there?

Dance Studio Advertising launched 2 years ago and published 117 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Dance Studio Advertising?

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What guests have appeared on Dance Studio Advertising?

Recent guests on Dance Studio Advertising include:

1. Dotty Hancock
2. Dottie Hancock
3. Melanie Durham
4. Bailey McKendry
5. Jamie Hodgins
6. Hillary Parnell
7. Angie Craft
8. Brian Worling

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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