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Artwork for Curious Business: The B2B Growth Podcast

Curious Business: The B2B Growth Podcast

Stephen Morris | B2B Growth Podcast Host
Artificial Intelligence
Leadership
Ghostart
Platform Thinking
Stockley's Sweets
The Protein Ball Company
Fatso
Bidfood
Podcasting
Uncommon
Neurodiversity
Ecosystem-Led Growth
Content Marketing
Food Service
Co-Founders
Randomness
Adaptavist Group
Improv
Linkedin
Bejometer

Curious Business brings founders, leaders and marketers ideas and insights to help you different your thinking - about your business, its challenges and opportunities. B2B marketing firestarter Stephen Morris talks to entrepreneurs, owners and experts to uncover B2B business inspiration, marketing insights and growth ideas that you can apply in your business.

PublishesTwice monthlyEpisodes30Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Curious Business: The B2B Growth Podcast

Latest Episodes

What exactly is an entrepreneur in residence, and why would one of the UK’s largest food distributors deliberately plant a founder inside its business? What experience do you need, what is the host looking to achieve, and what do you actually do day-... more

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Two-thirds of co-founded businesses will lose a founder at some point. Sometimes it's dramatic, maybe even existential - businesses sold amid conflict go for circa 40% less. However, the personal toll - the sleepless nights, the stress - rarely gets ... more

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Work is fragmenting - many companies are building smaller permanent cores, augmented by project-based freelancers. It makes sense on paper. But do we have the skills, processes, and mindset to make it work for everyone involved? Matthew Knight has sp... more

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How many of the companies or people you admire got where they are by following a process? And how many took advantage of a lucky break or serendipitous pivot? We almost never think about the influence of chance on business strategy  — the randomness ... more

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Recent Guests

Andrew Allen
Entrepreneur in Residence at Bidfood; former founder of food startups
Bidfood
Episode: What is an Entrepreneur in Residence and B2B2B with Andrew Allen
Jane Hales
Co-founder relationship coach and author
janehales.com / Personal brand
Episode: Co-Founder Conflicts | Getting a Business Through the Messy Middle | Jane Hales
Matthew Knight
Independent strategist and founder of The Independency Co; researcher at Leapers
The Independency Co; Leapers
Episode: Are lean teams the future of work? with Matthew Knight of The Independency Co.
Matt Ballantine
Sociologist who works in technology and co-author of Random
Author, Random (with Nick Drayge)
Episode: Why Chance Matters More Than Business Strategy: Getting Random with Matt Ballantine
Roee Hartuv
Senior pricing advisor at Willingness to Pay
Willingness to Pay
Episode: The Price is Wrong: Redesigning B2B SaaS Pricing Strategy with Roee Hartuv
Soma Pirityi
Founder of ETA Technologies, ex-venture capitalist
ETA Technologies
Episode: Predicting Startup Success | Measuring Team Dynamics with Soma Pirityi
Neil Mullarkey
Co-founder of Comedy Store Players; improv and business consultant
The Improv Your Business model / Consultant
Episode: Thinking On Your Feet: Improv Skills for Business Growth with Neil Mullarkey
Chris Stone
Podcast industry expert with 20 years in video and audio content for UK publishing
Independent media producer / podcasting specialist
Episode: The Podcast Industry Expert Without A Podcast | with Chris Stone
Justin Megawarne
Co-founder of Megaslice, technology consultant
Megaslice
Episode: Is the software industry broken? Justin Megawarne of Megaslice on software and strategy

Host

Stephen Morris
Host of Curious Business: The B2B Growth Podcast

Reviews

5.0 out of 5 stars from 11 ratings
  • Packed with surprising findings about how businesses and customers think.

    Podchaser
    5
    Stephen Morris
    a year ago

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Talking Points

Recent interactions between the hosts and their guests.

Co-Founder Conflicts | Getting a Business Through the Messy Middle | Jane Hales
Q: What practical steps can founders take to prevent conflicts?
Establish alignment rhythms, ensure open and honest conversations among all co-founders, implement governance and employment contracts, and involve trusted third parties or coaches early to mediate before situations escalate.
Co-Founder Conflicts | Getting a Business Through the Messy Middle | Jane Hales
Q: What typically triggers a breakdown in co-founder relationships?
Unmet emotional or practical needs, poor communication, and boundaries being crossed—especially as life stages and company goals diverge, leading to stress that strains trust and alignment.
How AI Will Reshuffle Business Strategy with Sangeet Paul Choudary
Q: What does AI-first really mean for businesses, and why is the term often misused?
The guest argues that AI-first should be understood through how AI changes the way value is created and distributed, not just through whether a product uses AI; it should reflect a Cloud-like transformation where the architecture and governance of processes, not only adoption of AI, drive competitive advantage.
How AI Will Reshuffle Business Strategy with Sangeet Paul Choudary
Q: At what point in the hype cycle did you decide to write the book?
Sangeet explains that the book grew over two years, with clients asking for strategic AI guidance; he wrote the manuscript quickly once the idea solidified, aiming to move beyond hype to provide a structured, systems-wide view of AI's impact.
Building a Rebellious Brand with Fatso's Ella McKay
Q: I have to ask straight off the bat, the name, how does it come about? What does it embody for you? And did anyone try and talk you out of it?
Fatso came from a broader concept of more matters and extra with everything; the name was chosen after the product prototype and embodies a rebellious, provocative stance that invites conversation and stands out in a crowded market.

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Frequently Asked Questions About Curious Business: The B2B Growth Podcast

What is Curious Business: The B2B Growth Podcast about and what kind of topics does it cover?

A compact, practical show that brings together leaders, founders, and experts from tech, marketing, and product to unpack growth, pricing, organizational dynamics, and modern go-to-market strategies. Episodes frequently center on real-world challenges like designing value-based pricing, leveraging platform thinking, building resilient teams, and translating complex concepts such as AI, experimentation, and ecosystem growth into actionable takeaways for B2B leaders. Noteworthy is the show's habit of blending rigorous analysis with authentic founder and practitioner perspectives, often featuring guests who are deeply experienced, data-driven, and focused on practical impact in growth, marketing, and product development.

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Which podcasts are similar to Curious Business: The B2B Growth Podcast?

These podcasts share a similar audience with Curious Business: The B2B Growth Podcast:

1. HUNGRY.

How many episodes of Curious Business: The B2B Growth Podcast are there?

Curious Business: The B2B Growth Podcast launched 2 years ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Curious Business: The B2B Growth Podcast?

Recent guests on Curious Business: The B2B Growth Podcast include:

1. Andrew Allen
2. Jane Hales
3. Matthew Knight
4. Matt Ballantine
5. Roee Hartuv
6. Soma Pirityi
7. Neil Mullarkey
8. Chris Stone

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