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Artwork for Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

Crowdfunding and Kickstarter Expert Salvador Briggman
Crowdfunding
Kickstarter
Equity Crowdfunding
Product Development
Indiegogo
Entrepreneurship
Startengine
Wefunder
Marketing
Storytelling
Nonprofit Crowdfunding
Patreon
E-Ink Displays
Fathom
Terminal
Investment
Tap Systems, Inc.
Marketing Strategies
Social Media Marketing
Community Building

Kickstarter and crowdfunding advice from successful campaigns. Salvador Briggman is the founder of CrowdCrux, the most popular blog in the niche with over 20,000 subscribers. He has been cited as an expert by the New York Times, the Wallstreet Journal, and more.

PublishesTwice monthlyEpisodes300Founded12 years ago
Number of ListenersCategories
BusinessTechnology

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Artwork for Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux

Latest Episodes

You've got an idea. But will it fund?

In this episode of Crowdfunding Demystified Podcast, host Salvador Briggman breaks down how one creator raised $171,155 on Kickstarter with over 300 backers—without guessing what would work.

Toby Roberts from... more

YouTube

How do you turn a nostalgic idea into a $1,058,593 crowdfunding success? In this episode of Crowdfunding Demystified, Salvador Briggman interviews Thomas Bertani from Substance Labs, creator of BrickBoy — a kit that transforms a LEGO Game Boy into a... more

YouTube

Wondering how AI can actually make startups more productive?

In this episode of Crowdfunding Demystified, Salvador Briggman speaks with Richard White, founder of Fathom, about building an AI-powered meeting assistant that has evolved into a company... more

YouTube

In this episode, Salvador Briggman interviews Luggical founder Samy Khodr about building a first-of-its-kind luggage trolley and raising $188,763 on Kickstarter.

You'll learn:

• Why this marketing phase matters more than launch day

• The be... more

YouTube

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Recent Guests

Landon McCoy
Founder of Chaos Audio, Nimbus campaign creator
Chaos Audio
Episode: EP #548 The Step-by-Step Strategy Behind a $311,000+ Kickstarter | Nimbus: The Smartest Amp Ever Made
Alex Mowery
President and co-founder of StarBatt, former Marine and police officer.
StarBatt
Episode: EP #533 The Kickstarter Secrets Behind a $101,869 Launch | Star-Batt Mini
Ryan Duitch
CEO and founder of Arro, aimed at helping underserved credit customers
Arro
Episode: EP #532 How This Founder Raised Over $900K with Crowdfunding | Arro Finance
Barber Smith
Creator of the Maslow 4.1 CNC router and electrical engineer
Maslow CNC
Episode: EP #518 The Secret Behind A Blockbuster 6-Figure Campaign | Maslow
Richard White
Serial entrepreneur and founder of Fathom, a top-rated AI note-taking app.
Fathom
Episode: EP #514 Wow! The System to Raise $17.3 Million With Crowdfunding | Fathom
John Davis
CEO of StorEn Technologies, specializing in energy storage systems
StorEn Technologies
Episode: EP #509 5x-Proven Formula to Raise $750k with Crowdfunding | StorEn Technologies
Daro Proyectos
Design studio based in northern Peru, focused on stone carving and artisanal techniques.
Episode: EP #507 These Gemstones Raised Over $40K on Kickstarter | Andean Gemstone
Will Wiseman
CEO and co-founder of Climatize, a Reg CF platform for renewable energy projects
Climatize
Episode: EP #500 Expert Reveals Crowdfunding Strategy Used to Raise $4.3 Million | Climatize
Dan Gonzalez
Graphic designer and author of a book explaining the Catholic mass
Episode: EP #489 Easy Tactics to Beat Your Kickstarter Goal in One Day | Mass Explained

Host

Salvador Briggman
Host of the Crowdfunding Demystified podcast and founder of CrowdCrux; frequent interviewer of hardware founders and crowdfunding experts

Reviews

4.9 out of 5 stars from 571 ratings
  • Very Knowledgeable!

    This is the place to go to get the best info on how to run a successful campaign! Amazing personality and full of knowledge.

    Apple Podcasts
    5
    Portillo_Nutz
    United Statesa year ago
  • Great resource for new creators and pros alike.

    Salvador provides great insight to the crowdfunding space with engaging discussion with a variety of creators, backers and industry professionals. His podcast is a fantastic resource for those entering the space or trying to keep up with the ever-changing landscape.

    Apple Podcasts
    5
    Fbreezyx
    United Statesa year ago
  • Awesome

    We’ve been live on Kickstarter for a week now, but before the launch, we received a lot of tips and advice from Salvador, for which we are incredibly grateful.

    Apple Podcasts
    5
    Artizta.audio
    Netherlands2 years ago
  • Knows his stuff

    If you want to crowdfund, follow these strategies because like it or not they are effective 😀

    Apple Podcasts
    5
    Hero0fNothing
    United States2 years ago
  • Recommend

    Very helpful insights and clear.

    Apple Podcasts
    5
    CloSpectacles
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Clear, actionable crowdfunding guidance with real-world examples.
Hosts bring out practical lessons from campaigns, not just theory.
Guests consistently share candid campaign learnings and tactical tips.

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Talking Points

Recent interactions between the hosts and their guests.

EP #551 The Crowdfunding Tactics Behind This $1.06 Million Kickstarter | Brick Boy
Q: What are your thoughts on the goal you set for the Kickstarter and how you approached budgeting for scalability?
We set the minimum needed to sustain industrialization and ensure we could handle costs; exceeding it by five times gave us breathing space for potential delays and unforeseen issues, especially in electronics manufacturing, while maintaining a realistic path to fulfillment.
EP #549 How this New Inventor Launched a $188,763 Kickstarter | Luggical
Q: What would you tell yourself three years ago if you could time-travel, to avoid early mistakes or accelerate the journey?
He would advise designing and engineering in the exact same factory that will manufacture, to prevent misalignment and costly rework, and to stay curious and focused on the core vision without outsourcing critical engineering too early.
EP #549 How this New Inventor Launched a $188,763 Kickstarter | Luggical
Q: In terms of the brand, have you launched products before or is this your first Kickstarter?
Samy confirms this is their first Kickstarter and discusses how the idea evolved from a luggage scooter to the innovative portable trolley, emphasizing that this is their first real manufacturing project.
EP #549 How this New Inventor Launched a $188,763 Kickstarter | Luggical
Q: Maybe you can fill in some gaps in that introduction and tell listeners a bit about your role when it comes to the project and also a bit about the product.
Samy explains that he is the founder of Luggical, the world's first luggage trolley with a built-in extension to stack belongings, and describes his role leading product development and the campaign strategy.
EP #547 This Creator Raised $77,255 on Kickstarter After Years of Struggle | Trexo Wheels Go
Q: How did tariffs influence your fulfillment approach
Tariffs disrupted momentum; we offered to cover US customs for backers to reduce friction and reassure buyers, which helped sustain interest despite higher duties and shipping concerns.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers on real-world crowdfunding campaigns, especially Kickstarter and hardware launches, with a practical, founder-focused approach. Episodes reveal how campaigns are built from pre-launch to fulfillment, emphasizing product-market fit, backer trust, lean operations, and effective storytelling. Shaped by guests who have successfully crowdfunded hardware or consumer products, the conversations offer actionable tactics on pricing, manufacturing, pre-launch momentum, and equity or reward-based fundraising. A notable pattern is the emphasis on community engagement and transparency with backers, often paired with lessons learned from early missteps and strategies for sustaining a hardware brand beyond the initial campaign.

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this podcast launched 12 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on this podcast include:

1. Landon McCoy
2. Alex Mowery
3. Ryan Duitch
4. Barber Smith
5. Richard White
6. John Davis
7. Daro Proyectos
8. Will Wiseman

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