Rephonic
Artwork for Cracking the Code
HVAC
HVAC Industry
Indoor Air Quality
Customer Experience
Contractor University
Artificial Intelligence
Customer Service
EGIA
Leadership
Performance-Based Pay
Business Scaling
Energy Efficiency
EPIC 2026
Customer Relationships
Lead Generation
Operational Maximization
Company Culture
Hiring
Maintenance Agreements
Epic 2026 Conference

Want EGIA’s critically acclaimed “Cracking the Code” show on the go? Every Monday, the home services industry’s must-watch weekly show brings you the guests you want to hear from, covering contracting strategies, industry news, roadmaps to success and more!

PublishesWeeklyEpisodes300Founded9 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Cracking the Code

Latest Episodes

Who do you turn to when the business gets hard? Business is impossible to face alone. The leaders who grow fastest are usually the ones most willing to recognize their weaknesses and ask for help.

In this episode of Cracking The Code, Brad Barron t... more

Are you building your HVAC business for the life you actually want, or are you assuming the only end goal is to sell it? A strong business should create more than revenue. It should give you options, support the people around you, and become somethin... more

Are you actually pricing your work to make money, or are you just hoping the numbers work out at the end of the month? Profitable pricing starts with understanding what it really costs to run the business, where your break-even sits, and how labor, o... more

Are you generating enough leads? More importantly, are you handling the ones you get correctly? In today’s saturated market leads are harder to come by, customers are slower to spend, and the old approach of waiting for the phone to ring isn’t going ... more

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Stephanie Allen
CEO of AirWorks Solutions; co-founder of Just Start AI; licensed attorney; HVAC industry executive
AirWorks Solutions; Just Start AI
Episode: Run an HVAC Business Worth Keeping
James Leichter
CEO and President of Aptora
Aptora
Episode: Build Pricing That Actually Makes Money
Brandon Sommers
Partner at Advantage Heating and Electrical
Advantage Heating and Electrical
Episode: Combating the Leads Gap with Paid Social
Patrick Lange
Business broker specializing in sale and acquisition of heating, air, and plumbing companies
Business Modification Group
Episode: Is Your Contracting Business Sellable?
Paul Kelly
Owner and operator, Parker's and Sons
Parker's and Sons
Episode: How to Implement Big Ideas for Major Growth
Ryan Fenn
Founder/CEO of Chirp (AI-driven lead engagement automation for contractors)
Chirp
Episode: Building AI Agents Trained on Real Contractor Conversations
Ron Collier
President of Collier Consulting
Collier Consulting
Episode: The Hiring Approach That Builds Better HVAC Teams
Geno Gruber
Industry icon in HVAC coaching and leadership development
Independent coach and industry expert
Episode: Create Leaders Before You Scale Your HVAC Business
Russ Horrocks
HVAC industry expert and consultant featured as a guest to discuss sales and differentiation strategies
Episode: Building an Unmatched HVAC Sales Experience

Hosts

Brad Barron
J. Dove Moneymaker

Reviews

4.7 out of 5 stars from 47 ratings
  • Well thought out program

    Weldon long in my experience of guru , is a rare one he has been working his way up the ladder , “He talks the talk and he walks the walk “ hands down the best HVAC podcast I have found out there !

    Apple Podcasts
    5
    PPSMONTY
    United States2 years ago
  • Plumber Surfside Beach

    I found this to be one of the best home service podcasts and definitely worth a listen. I have a plumbing business that services the Myrtle Beach, Surfside, Murrells Inlet, Garden City, Carolina Forest, and Pawleys Island South Carolina area called Avery

    Apple Podcasts
    5
    Christian Devlin
    United States3 years ago
  • Most Value

    There isn’t a industry specific podcast bringing more value than this one.

    Apple Podcasts
    5
    Spudd316
    United States4 years ago
  • Love this!

    Love this podcast! It's gives insights that are relevant and helpful! They cover helpful tips and trainings for business growth and strategies. It's a must-to listen. Highly recommended!

    Apple Podcasts
    5
    YourMarketingPartner
    Philippines5 years ago
  • Perfect

    I love this podcast. There is so much information to help with my contracting business it amazes me. I take their online classes and virtual training. I also have attended many in person seminars and it has changed my life. The coaches are very helpful with real world understanding of we face in business. I hope they are here forever! Thank you all so much❤️

    Apple Podcasts
    5
    strawberryloveboat
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value practical, industry-specific guidance for growing and operating contracting businesses.
Several reviewers appreciate the hosts' connection to industry training and the broader contractor community.
One reviewer expressed disappointment, while most comments were strongly positive.
Reviews praise the usefulness of advice on business strategy, training, and real-world contractor challenges.
Listeners describe the conversations as informative and actionable, with insights from people who have experienced business success.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Run an HVAC Business Worth Keeping
Q: What is your core leadership philosophy for your team?
Lead by informing and educating, serve rather than push sales, remove ceilings to grow with performance pay, and ensure the team is united around shared values and culture.
Run an HVAC Business Worth Keeping
Q: How has AI impacted your marketing and operations?
AI has dramatically cut marketing costs, improved decision-making with daily intelligence, and allowed us to automate routine tasks while keeping a human touch in customer interactions and relationships.
Run an HVAC Business Worth Keeping
Q: What role does profit sharing play in your leadership and culture?
Profit sharing aligns incentives with company performance, broadens ownership beyond leadership, and fosters accountability and care for operational details that affect profitability.
Run an HVAC Business Worth Keeping
Q: How did you advance from law and MBA into AirWorks and the trades?
By centering on values, choosing to work for a company one would want to be part of, and ultimately deciding to start their own business with their partner after recognizing the importance of culture and living values in leadership.
Run an HVAC Business Worth Keeping
Q: What does building a business worth keeping mean to you?
It means creating a profitable, durable business that also provides options and makes a massive positive impact, not just a business to sell; it should empower ownership and resilience across the team and community.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Cracking the Code

What is Cracking the Code about and what kind of topics does it cover?

Weekly conversations and practical guidance for owners and leaders in HVAC and other home-services businesses. Topics include pricing, sales, marketing, hiring, employee development, company culture, seasonal planning, acquisitions, and the use of AI in contractor operations. The format combines host-led discussions and interviews with contractors, business advisers, technology founders, and other industry specialists, with occasional behind-the-scenes looks at established service companies.

Recurring hosts Brad Barron and J. Dove Moneymaker bring contractor and industry perspectives to conversations focused on building profitable, durable businesses and stronger teams. Guests typically share direct operating experience or specialized expe... more

Where can I find podcast stats for Cracking the Code?

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How many listeners does Cracking the Code get?

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How many subscribers and views does Cracking the Code have?

To see how many followers or subscribers Cracking the Code has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Cracking the Code?

These podcasts share a similar audience with Cracking the Code:

1. Waste No Day: A Home Services Motivational Podcast
2. The Home Service Expert Podcast
3. EntreLeadership
4. HVAC School - For Techs, By Techs
5. To The Point - Home Services VIP Room Podcast

How many episodes of Cracking the Code are there?

Cracking the Code launched 9 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Cracking the Code?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Cracking the Code?

Rephonic pulls ratings and reviews for Cracking the Code from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Cracking the Code?

Recent guests on Cracking the Code include:

1. Stephanie Allen
2. James Leichter
3. Brandon Sommers
4. Patrick Lange
5. Paul Kelly
6. Ryan Fenn
7. Ron Collier
8. Geno Gruber

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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