
Content Etc podcast is a collection of advice and encouragement to help you overcome the challenges of marketing your small business. It's perfect for product or service-based businesses who want to understand and improve their content marketing efforts. Host Michelle Gately from Word By Word Storytelling will help you gently and sustainably grow your business, build genuine customer relationships... more
| Publishes | Weekly | Episodes | 44 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | MarketingEntrepreneurshipBusiness | ||||

Planning content that feels enjoyable to create and connects with your ideal audience? Yes, please! In this episode, I'm walking you through the process I use to plan out long-form and social content, including the questions you should be asking your... more
Understanding your dream client or customer is one of the best ways to make all the content you create stand out from the crowd. And if you’ve already created products or you’re offering services, then you probably have an idea of the sort of person ... more
Can you have a profitable business if you quit social media? My guest today, Astrid Bracke, explains why it's possible and reflects on more than a year of marketing without any social media. We also discuss why she moved her email list to Substack an... more
There's something about social media that helps us relax a little. But blog posts and emails? It just starts feeling like you need to be a bit more 'professional'. Well, I don't think marketing needs to feel like that, so I'm sharing some simple tech... more
In this episode, I'm sharing six small things that might help you if you're ever feeling a bit 'behind' in business or comparing your progress to other people. I wrote it as much for myself as you, but I really hope it helps.
Before that, though, I... more
Hands up if you're sick of relying on social media for every sale. If your screen time is out of control and yet you feel like you're getting zero traction, then it's time to focus on building your evergreen marketing strategy. This week, I'm joined ... more
Launching every few months was the main source of revenue for Josephine Brooks. Until each launch started to feel harder, and bouncing back took longer and longer. Then Josephine hit complete business burnout.
In part one of our chat, Josephine sha... more
Figuring out a price for your services sometimes feels like picking a number at random and hoping it works out. In fact, it fills me with fear – and I'm willing to be I'm not the only one. That's why I invited freelance mentor Susie Jackson to join m... more
Love this podcast so much! I listen and take notes every time they come out! This has helped launch my blog so much.
Found this podcast through A Branch of Holly, who at the time of writing is mentoring the creator of this podcast - I absolutely love it. It’s practical, full of ideas and her voice is so soothing! She is now on my daily list that I listen to.
I found this podcast through pinterest, and now i am listening to all the episodes and taking notes! 💕
Michelle is a content wizard. She combines her journalistic knowledge and skills with her love of writing and books to bring you so many actionable episodes all related to creating content for your business. Whether you write a blog, have a podcast or create videos, Michelle can help you hone your voice, share your gifts with the word through your content and optimise it to take it to the next level. You’ll walk away with something actionable to implement every single week and what could be bett... more
I just love this podcast so much! Michelle is the best, she has so much knowledge about creating content and it really helps you from the beginning. I just started blogging and it’s been very helpful! I highly recommend listen to it!
I love this podcast. Michelle is so knowledgeable - the SEO episode is excellent. I also love how she presents and talks with a calm but informative manner.
This podcast gives outstanding content writing tips! Michelle is so good at explaining seemingly complicated concepts and tools with ease. Every small business looking for content help should listen!
I’m already loving this podcast so much. The short but super valuable episodes inspire me to up my content game every time I listen.
Michelle is so knowledgeable and has such a calming voice - I could listen to her talk all day! The episodes are really detailed, but delivered in such a way that you don’t find the information overwhelming, and the tips and advice she gives are really easy to implement in your business ☺️
Amazingly high quality podcast. Absolutely love Michelle’s take on subjects relating to content. She really knows her stuff!
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #32 | |
Apple Podcasts | #108 |









Listeners, social reach, demographics and more for this podcast.
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Content Etc. launched 6 years ago and published 44 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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