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But We’re Different | The Sales and Marketing Podcast

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The way people buy has changed. So why haven’t most companies changed the way they market and sell? The truth is, they’re all thinking, “But We’re Different.” This mindset is why most companies, B2B and B2C, fail to adapt to changes in the marketplace. Hosted by Zach Basner and Nick Bennett, But We’re Different is a sales and marketing podcast that helps you set up the strategies and lay out the t... more

PublishesTwice weeklyEpisodes28Founded3 years ago
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Latest Episodes

Today's show is an encore episode of a conversation between IMPACT co-owner Marcus Sheridan and Chris Voss on The Chris Voss Show.

In this episode, Marcus talks about building trust with buyers through content and video and turning your website int... more

How does organizational change really happen? And where does it come from?

In today's episode, Nick explores the side of creating change and sales and marketing success you don't see, inside a business you've likely never heard of.

If you want to... more

Will and Nick talk through how to communicate your ideas in a way that puts the person on the other side of the conversation in a position of self-discovery, so we’re more likely to create alignment, gain their buy-in, and create a change that makes ... more

Today's show is an encore conversation between IMPACT co-owner Marcus Sheridan and Benji Carlson from the Contractor Evolution podcast.

In this episode, Marcus talks about the blurring line between sales and marketing, how educated the modern buye... more

Today's show is an encore conversation between digital sales and marketing coach Zach Basner and Jose Palomino on the Business Growth on Purpose podcast.

In this episode, Zach talks about how the decision to do business with someone always comes bac... more

In today's episode, Will, Nick, and Zach discuss why buyers are reluctant to reach out to a salesperson and how rethinking the way we prepare for and communicate in sales conversations can drastically improve our win rates. — But We’re Different LIVE... more

Today's show is an encore of a conversation between IMPACT co-owner Marcus Sheridan and Jeremiah Rizzo on the Metrics and Chill podcast.

In this episode, they break down how B2B companies can build trust with buyers and increase sales by addressin... more

In this episode, Nick chats with sales and marketing coach Will Schultz about insights he gained helping a b2b SaaS company analyze its closed lost deals, increase its close rate, and how other companies can do the same.

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But We’re Different LI... more

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But We’re Different launched 3 years ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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