Rephonic
Artwork for The Brutal Truth about Sales and Selling

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns
B2B Sales
Sales
Sales Strategy
Sales Strategies
Sales Techniques
Sales Leadership
Sales Process
Sales Training
Sales Performance
Customer Relationships
Networking
Enterprise Sales
Empathy In Sales
Relationship Building
Sales Skills
Emotional Intelligence
Mindset
Cold Calling
Technology Sales
Time Management

No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling,... more

PublishesTwice weeklyEpisodes968Founded17 years ago
Number of ListenersCategories
BusinessCareers

Listen to this Podcast

Artwork for The Brutal Truth about Sales and Selling

Latest Episodes

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Ken Stank
Sales professional with experience in collections, recruiting, and PPE industry sales; MBA; emphasizes consultative approach and emotional intelligence
American Solutions for Business
Episode: THE SECRET TO DEVELOPING YOUR SALES SUPERPOWER
Todd Siegler
Sales professional with enterprise experience at Salesforce and Apple; guest on the show
Salesforce (current); former Apple executive
Episode: HOW TO WIN THE LARGE ENTERPRISE DEAL WITH CONFIDENCE
Scott McKenzie
Sales expert focusing on B2B enterprise software; discussed career path and sales strategy
Lattice (HR platform provider) and prior enterprise software experience
Episode: WHY THIS REP CHOOSE B2B SALES OVER ALL THE OTHER ALTERNATIVES
Scott Bland
Sales Director / Regional Leader
KSS Enterprises
Episode: HOW THIS REP TURNED THINGS AROUND TO BECOME GREAT IN B2B SALES
John Eric Silverman
Director of Sales at Sky (formerly Kenshoo)
Sky
Episode: HOW THIS CAREER CHANGE MADE ALL THE DIFFERENCE
Bill McGarry
CEO / Sales leader at Widenhammer, specializes in digital transformation and technology services
Widenhammer
Episode: HOW THIS SURPRISING APPROACH IS WORKING TODAY
Eric Gold
Cybersecurity software sales expert
Orca Security (Europe focus)
Episode: CREATING YOUR OWN SUPERPOWER TO SELL MORE NOW
Chris McCauley
Recruiter turned founder of Highlander Talent, with deep B2B engineering recruiting experience
Highlander Talent/Highlander Consultants
Episode: HOW TO SELL YOUR WAY AND CRUSH IT IN B2B SALES
Embree Davis
Senior Business Development Manager at Procurement IQ
Procurement IQ (division of IBIS World)
Episode: HOW TO DEVELOP YOUR CHAMPION SO THE HELP CLOSE THE DEAL

Host

Brian Burns
Host of the show

Reviews

4.8 out of 5 stars from 1.5k ratings
  • Love this podcast!

    Always an enjoyable and informative listen. I eagerly await each podcast.

    I really enjoyed the recent “Flashcast” with just Brian talking. I would love more content just listening to Brian. He is a wealth of knowledge with a great sense of humour too,

    Apple Podcasts
    5
    Destrukta
    Australia4 months ago
  • Must-listen for Salespeople who want the truth!

    Brian Burns offers an unfiltered look into the realities of B2B sales. His candid discussions and practical strategies have been pivotal in navigating complex sales cycles. A must-listen for those seeking honest and effective sales advice.

    Apple Podcasts
    5
    Andrew Barbuto
    United Statesa year ago
  • The Brutal Truth about Sales Podcast is an engaging and informative podcast .

    ‘The Brutal Truth about Sales Podcast’ It’s packed with practical tips that actually work, focusing on real strategies to help you close deals faster and boost your sales.

    Apple Podcasts
    5
    Gail Kasper
    United States2 years ago
  • Might be better suited for junior

    Can’t get much value to be honest. And it’s always hidden in 30 mins of fluffy stuff if there was something worth memorizing.

    Apple Podcasts
    1
    Kerry Kudulaiti
    United States3 years ago
  • Left a 5-star review!

    Great show! Brian is well spoken and easy to follow through tough concepts. Episodes are packed with great info.

    Apple Podcasts
    5
    JustinMoy93
    Philippines3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Positive feedback highlights clear, no-fluff delivery and useful frameworks for multi-stakeholder deals.
Some critics note episodes can feel host-centric and request more guest-focused content and guest bios in descriptions.
Overall, the show is seen as a strong, results-oriented resource for B2B sales professionals.
Listeners praise the host for candid, practical sales advice and real-world impact on deal velocity.
Guests are frequently described as credible experts who deliver actionable strategies for enterprise selling.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#52
United States/Business/Careers
Apple Podcasts
#58
Canada/Business/Careers
Apple Podcasts
#192
Australia/Business/Careers
Apple Podcasts
#208
Italy/Business/Careers
Apple Podcasts
#214
Germany/Business/Careers
Apple Podcasts
#17
China/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

HOW TO WIN THE LARGE ENTERPRISE DEAL WITH CONFIDENCE
Q: Where can people connect with you or learn more about your approach?
He points listeners to LinkedIn and his course at b2brevenue.com, emphasizing applying the method and engaging in office hours and one-on-one sessions to tailor the system to their situation.
HOW TO WIN THE LARGE ENTERPRISE DEAL WITH CONFIDENCE
Q: What do you look for when interviewing reps?
He identifies grit as the core trait, explaining that relentless effort, problem-solving, and willingness to work through tough scenarios are key indicators of success in enterprise sales.
HOW TO WIN THE LARGE ENTERPRISE DEAL WITH CONFIDENCE
Q: Did you choose big companies or did big companies choose you?
He describes a proactive pivot to enterprise, aided by strong recommendations and a rigorous 48-hour interview exercise that demonstrated capability and fit for enterprise sales.
HOW TO WIN THE LARGE ENTERPRISE DEAL WITH CONFIDENCE
Q: How did you transition from cookies and early sales to enterprise-level deals?
He explains that storytelling and a clear vision for the customer allowed him to connect with larger organizations by aligning solutions to their challenges and rallying internal teams behind a common goal.
HOW TO WIN THE LARGE ENTERPRISE DEAL WITH CONFIDENCE
Q: Hey, Todd, thanks for joining us today. As we're getting started, give us a little background on yourself.
Todd Siegler details his path from education and government sales to Apple, Lexmark, and Salesforce, highlighting how storytelling and vision-setting propelled his transition into enterprise sales.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Brutal Truth about Sales and Selling

What is The Brutal Truth about Sales and Selling about and what kind of topics does it cover?

A straightforward, no-fluff exploration of B2B enterprise sales, focusing on practical strategies, multi-stakeholder deals, and how to map buying patterns to close complex sales faster. Episodes emphasize trust-building, disciplined selling processes, and techniques such as proof-of-concept framing, network-based selling, and disciplined questioning to uncover customer needs. A standout trait is the host's insistence on actionable takeaways and real-world anecdotes that help reps cut through gatekeepers and accelerate decision cycles. The show tends to attract senior sales professionals and leaders looking for tactical methods to win large deals and reduce sales cycles, often featuring guests with deep enterprise software, hardware, or cybe... more

Where can I find podcast stats for The Brutal Truth about Sales and Selling?

Rephonic provides a wide range of podcast stats for The Brutal Truth about Sales and Selling. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Brutal Truth about Sales and Selling and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Brutal Truth about Sales and Selling get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Brutal Truth about Sales and Selling, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Brutal Truth about Sales and Selling?

Rephonic provides comprehensive predictive audience data for The Brutal Truth about Sales and Selling, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Brutal Truth about Sales and Selling have?

To see how many followers or subscribers The Brutal Truth about Sales and Selling has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Brutal Truth about Sales and Selling?

These podcasts share a similar audience with The Brutal Truth about Sales and Selling:

1. The Advanced Selling Podcast
2. Sales Gravy: Jeb Blount
3. Sales Logic - Selling Strategies That Work
4. 30 Minutes to President's Club | No-Nonsense Sales
5. Andy Elliott's Elite Mindset Motivation and Sales Training

How many episodes of The Brutal Truth about Sales and Selling are there?

The Brutal Truth about Sales and Selling launched 17 years ago and published 968 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Brutal Truth about Sales and Selling?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Brutal Truth about Sales and Selling?

Rephonic pulls ratings and reviews for The Brutal Truth about Sales and Selling from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Brutal Truth about Sales and Selling?

Rephonic provides full transcripts for episodes of The Brutal Truth about Sales and Selling. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Brutal Truth about Sales and Selling?

Recent guests on The Brutal Truth about Sales and Selling include:

1. Ken Stank
2. Todd Siegler
3. Scott McKenzie
4. Scott Bland
5. John Eric Silverman
6. Bill McGarry
7. Eric Gold
8. Chris McCauley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days