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Artwork for The Brutal Truth about Sales and Selling

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns
B2B Sales
Sales
Sales Strategy
Sales Strategies
Sales Leadership
Sales Process
Sales Techniques
Sales Training
Sales Performance
Networking
Customer Relationships
Enterprise Sales
Empathy In Sales
Relationship Building
Sales Skills
Technology Sales
Emotional Intelligence
Cold Calling
Mindset
Self-Improvement

No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling,... more

PublishesTwice weeklyEpisodes968Founded17 years ago
Number of ListenersCategories
CareersBusiness

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Artwork for The Brutal Truth about Sales and Selling

Latest Episodes

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Scott Morrison
Enterprise sales expert with federal and commercial experience
(mentioned with current company in the federal space)
Episode: HOW TO WIN MORE DEALS IN TODAY'S MARKET
Nathan Forman
Account director at FinalSite; expert in education technology sales and empathy-based selling
FinalSite
Episode: HOW TO LEVERAGE YOUR UNIQUE STRENGTHS TO BECOME GREAT AT SALES
Jacqueline Ryan
Sales leader focusing on HR technology and enterprise software; currently with Oracle
Oracle
Episode: WHAT THE BEST SALESPEOPLE DO DIFFERENTLY
Robert Bendetti
Chief Financial Officer
Unspecified (guest on episode)
Episode: THE SECRETS TO WORKING WITH THE CFO TO GET DEALS DONE
Sam Parnell
Based in the UK, Business Development Director at e-clinical solutions
e-clinical solutions
Episode: THE TOP 3 THINGS THIS REP DOES TO BECOME SUCCESSFUL
Tyler McGrath
Senior Strategic Team at Samsara
Samsara
Episode: HOW TO STAY OUT OF THE REP ZONE - THE PLACE DEALS DIE
Matt Baker
Sales expert and educator who specializes in B2B selling and the Maverick Selling Method
Charge Forward Group
Episode: THE TOP 3 REASONS THIS REP IS CRUSHING IT AND YOU CAN TO
Ken Stank
Sales professional with experience in collections, recruiting, and PPE industry sales; MBA; emphasizes consultative approach and emotional intelligence
American Solutions for Business
Episode: THE SECRET TO DEVELOPING YOUR SALES SUPERPOWER
Todd Siegler
Sales professional with enterprise experience at Salesforce and Apple; guest on the show
Salesforce (current); former Apple executive
Episode: HOW TO WIN THE LARGE ENTERPRISE DEAL WITH CONFIDENCE

Host

Brian Burns
Host of the show; leads interviews and sets the ethical, no-nonsense tone; specializes in B2B sales and the Maverick Selling Method.

Reviews

4.8 out of 5 stars from 1.5k ratings
  • Love this podcast!

    Always an enjoyable and informative listen. I eagerly await each podcast.

    I really enjoyed the recent “Flashcast” with just Brian talking. I would love more content just listening to Brian. He is a wealth of knowledge with a great sense of humour too,

    Apple Podcasts
    5
    Destrukta
    Australia5 months ago
  • Must-listen for Salespeople who want the truth!

    Brian Burns offers an unfiltered look into the realities of B2B sales. His candid discussions and practical strategies have been pivotal in navigating complex sales cycles. A must-listen for those seeking honest and effective sales advice.

    Apple Podcasts
    5
    Andrew Barbuto
    United Statesa year ago
  • The Brutal Truth about Sales Podcast is an engaging and informative podcast .

    ‘The Brutal Truth about Sales Podcast’ It’s packed with practical tips that actually work, focusing on real strategies to help you close deals faster and boost your sales.

    Apple Podcasts
    5
    Gail Kasper
    United States2 years ago
  • Might be better suited for junior

    Can’t get much value to be honest. And it’s always hidden in 30 mins of fluffy stuff if there was something worth memorizing.

    Apple Podcasts
    1
    Kerry Kudulaiti
    United States3 years ago
  • Left a 5-star review!

    Great show! Brian is well spoken and easy to follow through tough concepts. Episodes are packed with great info.

    Apple Podcasts
    5
    JustinMoy93
    Philippines3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback notes a desire for more guest information in episode notes and varied interview pacing.
Many find the interviews deeply actionable with clear frameworks they can apply immediately.
Listeners praise the host for blunt, practical sales guidance and real-world insights from guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#44
United States/Business/Careers
Apple Podcasts
#143
Canada/Business/Careers
Apple Podcasts
#233
United Kingdom/Business/Careers
Apple Podcasts
#177
Italy/Business/Careers
Apple Podcasts
#245
Australia/Business/Careers
Apple Podcasts
#13
China/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

HOW TO WIN MORE DEALS IN TODAY'S MARKET
Q: Hey, Scott, thanks for joining us today. As we're getting started, give us a little background on yourself.
Scott Morrison describes his career trajectory from door-to-door sales to technology and federal sales, highlighting the appeal of larger deals, the importance of relationships, and a long tenure across both commercial and federal spaces.
HOW TO WIN THE LARGE ENTERPRISE DEAL WITH CONFIDENCE
Q: Where can people connect with you or learn more about your approach?
He points listeners to LinkedIn and his course at b2brevenue.com, emphasizing applying the method and engaging in office hours and one-on-one sessions to tailor the system to their situation.
HOW TO WIN THE LARGE ENTERPRISE DEAL WITH CONFIDENCE
Q: What do you look for when interviewing reps?
He identifies grit as the core trait, explaining that relentless effort, problem-solving, and willingness to work through tough scenarios are key indicators of success in enterprise sales.
HOW TO WIN THE LARGE ENTERPRISE DEAL WITH CONFIDENCE
Q: Did you choose big companies or did big companies choose you?
He describes a proactive pivot to enterprise, aided by strong recommendations and a rigorous 48-hour interview exercise that demonstrated capability and fit for enterprise sales.
HOW TO WIN THE LARGE ENTERPRISE DEAL WITH CONFIDENCE
Q: How did you transition from cookies and early sales to enterprise-level deals?
He explains that storytelling and a clear vision for the customer allowed him to connect with larger organizations by aligning solutions to their challenges and rallying internal teams behind a common goal.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Brutal Truth about Sales and Selling

What is The Brutal Truth about Sales and Selling about and what kind of topics does it cover?

The show centers on practical, no-nonsense approaches to B2B enterprise sales, with a strong emphasis on complex deals, buyer psychology, and long sales cycles. Episodes frequently explore preparation, stakeholder management, and mindset shifts that turn outreach into customer-centric conversations. Guests come from technology, life sciences, cybersecurity, and SaaS, sharing field-tested strategies for diagnosing customer needs, building credibility, and guiding buyers through multi-department decision processes. A standout element is the focus on actionable frameworks—like ROI storytelling, mind-mapping, and transformation selling—paired with honest reflections on personal journeys in sales. Listeners can expect candid conversations, real-... more

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Which podcasts are similar to The Brutal Truth about Sales and Selling?

These podcasts share a similar audience with The Brutal Truth about Sales and Selling:

1. The Advanced Selling Podcast
2. Sales Gravy: Jeb Blount
3. Sales Logic - Selling Strategies That Work
4. 30 Minutes to President's Club | No-Nonsense Sales
5. Andy Elliott's Elite Mindset Motivation and Sales Training

How many episodes of The Brutal Truth about Sales and Selling are there?

The Brutal Truth about Sales and Selling launched 17 years ago and published 968 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Brutal Truth about Sales and Selling?

Recent guests on The Brutal Truth about Sales and Selling include:

1. Scott Morrison
2. Nathan Forman
3. Jacqueline Ryan
4. Robert Bendetti
5. Sam Parnell
6. Tyler McGrath
7. Matt Baker
8. Ken Stank

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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