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Artwork for The Brutal Truth about Sales and Selling

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns
B2B Sales
Sales
Sales Strategy
Sales Strategies
Sales Process
Sales Leadership
Sales Techniques
Sales Training
Sales Performance
Networking
Customer Relationships
Enterprise Sales
Empathy In Sales
Relationship Building
Sales Skills
Technology Sales
Emotional Intelligence
Cold Calling
Mindset
Self-Improvement

No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling,... more

PublishesTwice weeklyEpisodes968Founded17 years ago
Number of ListenersCategories
BusinessCareers

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Artwork for The Brutal Truth about Sales and Selling

Latest Episodes

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Joey Russo
Salesperson with a background in technology sales
Minerva Labs
Episode: THE SECRET TO BUILDING TRUST WITH C-LEVEL EXECS
Josh Franklin
Sales professional; former deputy sheriff
Evans Enterprises Incorporated
Episode: COULD THIS BE A GREAT TRAINING GROUNDS FOR SALES KILLERS
Matt Barnes
Key Accounts Sales Director at Walters-Clewer Tax and Accounting (UK)
Walters-Clewer Tax and Accounting / Walters Kluwer
Episode: HOW THIS ONE CHANGE MADE ALL THE DIFFERENCE
Scott Morrison
Enterprise sales expert with federal and commercial experience
(mentioned with current company in the federal space)
Episode: HOW TO WIN MORE DEALS IN TODAY'S MARKET
Nathan Forman
Account director at FinalSite; expert in education technology sales and empathy-based selling
FinalSite
Episode: HOW TO LEVERAGE YOUR UNIQUE STRENGTHS TO BECOME GREAT AT SALES
Jacqueline Ryan
Sales leader focusing on HR technology and enterprise software; currently with Oracle
Oracle
Episode: WHAT THE BEST SALESPEOPLE DO DIFFERENTLY
Robert Bendetti
Chief Financial Officer
Unspecified (guest on episode)
Episode: THE SECRETS TO WORKING WITH THE CFO TO GET DEALS DONE
Sam Parnell
Based in the UK, Business Development Director at e-clinical solutions
e-clinical solutions
Episode: THE TOP 3 THINGS THIS REP DOES TO BECOME SUCCESSFUL
Tyler McGrath
Senior Strategic Team at Samsara
Samsara
Episode: HOW TO STAY OUT OF THE REP ZONE - THE PLACE DEALS DIE

Host

Brian Burns
Host of the show; leads interviews and sets the ethical, no-nonsense tone; specializes in B2B sales and the Maverick Selling Method.

Reviews

4.8 out of 5 stars from 1.5k ratings
  • Love this podcast!

    Always an enjoyable and informative listen. I eagerly await each podcast.

    I really enjoyed the recent “Flashcast” with just Brian talking. I would love more content just listening to Brian. He is a wealth of knowledge with a great sense of humour too,

    Apple Podcasts
    5
    Destrukta
    Australia6 months ago
  • Must-listen for Salespeople who want the truth!

    Brian Burns offers an unfiltered look into the realities of B2B sales. His candid discussions and practical strategies have been pivotal in navigating complex sales cycles. A must-listen for those seeking honest and effective sales advice.

    Apple Podcasts
    5
    Andrew Barbuto
    United Statesa year ago
  • The Brutal Truth about Sales Podcast is an engaging and informative podcast .

    ‘The Brutal Truth about Sales Podcast’ It’s packed with practical tips that actually work, focusing on real strategies to help you close deals faster and boost your sales.

    Apple Podcasts
    5
    Gail Kasper
    United States2 years ago
  • Might be better suited for junior

    Can’t get much value to be honest. And it’s always hidden in 30 mins of fluffy stuff if there was something worth memorizing.

    Apple Podcasts
    1
    Kerry Kudulaiti
    United States3 years ago
  • Left a 5-star review!

    Great show! Brian is well spoken and easy to follow through tough concepts. Episodes are packed with great info.

    Apple Podcasts
    5
    JustinMoy93
    Philippines3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback notes a desire for more guest information in episode notes and varied interview pacing.
Many find the interviews deeply actionable with clear frameworks they can apply immediately.
Listeners praise the host for blunt, practical sales guidance and real-world insights from guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#59
United States/Business/Careers
Apple Podcasts
#51
United Kingdom/Business/Careers
Apple Podcasts
#96
Canada/Business/Careers
Apple Podcasts
#111
France/Business/Careers
Apple Podcasts
#194
Italy/Business/Careers
Apple Podcasts
#197
Australia/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

HERE IS HOW THE SMARTEST SALESPEOPLE SELL
Q: What do you like about sales and what makes you a strong salesperson?
Neil emphasizes being a social, people-oriented person who thrives on building ecosystems and connecting decision makers across organizations, not just chasing quick deals.
HERE IS HOW THE SMARTEST SALESPEOPLE SELL
Q: Hey Neil, thanks for joining us today. Give us a little background on yourself.
Neil describes being born into a family in real estate, then transitioning into technology sales and cybersecurity over about 14 years, highlighting how his early experiences shaped his network-driven approach.
HOW THIS ONE TRAITS MADE THIS REPS CAREER
Q: Hey, Matt, thanks for joining us today. As we're getting started, give us a little background on yourself
Matt Barnes introduces himself as the Key Accounts Sales Director at Walters-Clewer Tax and Accounting in the UK, outlines his long career in tax and accounting software sales, and explains the global reach of Walters-Clewer and his focus on helping customers stay compliant and efficient.
HOW THIS ONE CHANGE MADE ALL THE DIFFERENCE
Q: How has the COVID era changed selling habits, and what adjustments did you make?
COVID amplified calendar discipline and reduced travel, pushing reps to protect time, say no to unnecessary meetings, and rely on a purposeful, outcome-driven meeting cadence.
HOW THIS ONE CHANGE MADE ALL THE DIFFERENCE
Q: What separates you as a salesperson, and how has prioritization shaped your approach?
He attributes success to ruthless prioritization, focusing on high-impact activities, leveraging colleagues, and avoiding time-wasting meetings to drive real deals and outcomes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Brutal Truth about Sales and Selling

What is The Brutal Truth about Sales and Selling about and what kind of topics does it cover?

The show centers on practical, no-nonsense approaches to B2B enterprise sales, with a strong emphasis on complex deals, buyer psychology, and long sales cycles. Episodes frequently explore preparation, stakeholder management, and mindset shifts that turn outreach into customer-centric conversations. Guests come from technology, life sciences, cybersecurity, and SaaS, sharing field-tested strategies for diagnosing customer needs, building credibility, and guiding buyers through multi-department decision processes. A standout element is the focus on actionable frameworks—like ROI storytelling, mind-mapping, and transformation selling—paired with honest reflections on personal journeys in sales. Listeners can expect candid conversations, real-... more

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Which podcasts are similar to The Brutal Truth about Sales and Selling?

These podcasts share a similar audience with The Brutal Truth about Sales and Selling:

1. Sales Gravy: Jeb Blount
2. The Advanced Selling Podcast
3. 30 Minutes to President's Club | No-Nonsense Sales
4. Sales Logic - Selling Strategies That Work
5. The Sales Management. Simplified. Podcast with Mike Weinberg

How many episodes of The Brutal Truth about Sales and Selling are there?

The Brutal Truth about Sales and Selling launched 17 years ago and published 968 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Brutal Truth about Sales and Selling?

Recent guests on The Brutal Truth about Sales and Selling include:

1. Joey Russo
2. Josh Franklin
3. Matt Barnes
4. Scott Morrison
5. Nathan Forman
6. Jacqueline Ryan
7. Robert Bendetti
8. Sam Parnell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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