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Artwork for The Brutal Truth about Sales and Selling

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns
B2B Sales
Sales
Sales Strategy
Sales Strategies
Sales Process
Sales Leadership
Sales Techniques
Sales Training
Sales Performance
Networking
Enterprise Sales
Customer Relationships
Empathy In Sales
Sales Skills
Technology Sales
Emotional Intelligence
Cold Calling
Relationship Building
Mindset
Self-Improvement

No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling,... more

PublishesTwice weeklyEpisodes968Founded17 years ago
Number of ListenersCategories
CareersBusiness

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Artwork for The Brutal Truth about Sales and Selling

Latest Episodes

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

The Advanced Selling Podcast
The Advanced Selling PodcastBill Caskey and Bryan Neale: B2B Sales Trainers

Recent Guests

Travis Luther
Medical devices sales professional with 14 years in GI and startups
Medical devices industry
Episode: THE SECRET TO MANAGING YOUR #1 RESOURCE
Paul Lesser
Sales professional with a background in jewelry retail and enterprise software/SaaS
Nectar Services Corp
Episode: HOW TO IDENTIFY A REAL DEAL FROM FAKE
Dean Wiener
Enterprise sales professional with 20+ years at a single company
Founder/Executive at various enterprise tech spaces mentioned
Episode: THE SECRET QUESTIONS ONLY THE BEST ASK...
Jeffrey Peacechuk
Enterprise sales veteran, guest on the episode
Former IBM Global Services, Enterprise Sales
Episode: HOW TO MASTER THE SKILLS OF B2B SELLING
Kishan Patel
Regional Sales Manager at Splunk, with a background in biomedical engineering
Splunk
Episode: THE SECRETS TO CLOSING ENTERPRISE DEALS
Scott Saldinger
Sales executive with a background in media and technology sales, mentor, and author figure referenced in discussion
Scott Saldinger (individual)
Episode: IF YOU BUILT THIS SUPERPOWER THERE WILL BE NOTHING THAT CAN STOP YOU
Phil Smith
Sales expert with extensive background in technology, DevOps, and enterprise sales
Episode: HOW EVERYONE GETS THIS WRONG AND HOW TO FIX IT...
Arthur Kasson
Sales Manager at Magnitude Instruments
Magnitude Instruments
Episode: HOW TO MAKE BEING IN SALES YOUR DREAM JOB
Brian Burns
Sales expert, founder of B2B Revenue Leadership / related work referenced in episode
B2B Revenue Leadership (implied)
Episode: HOW TO WIN IN THE MOST DIFFICULT OF SALES

Host

Brian Burns
Host of the show; leads interviews and sets the ethical, no-nonsense tone; specializes in B2B sales and the Maverick Selling Method.

Reviews

4.8 out of 5 stars from 1.5k ratings
  • Love this podcast!

    Always an enjoyable and informative listen. I eagerly await each podcast.

    I really enjoyed the recent “Flashcast” with just Brian talking. I would love more content just listening to Brian. He is a wealth of knowledge with a great sense of humour too,

    Apple Podcasts
    5
    Destrukta
    Australia7 months ago
  • Must-listen for Salespeople who want the truth!

    Brian Burns offers an unfiltered look into the realities of B2B sales. His candid discussions and practical strategies have been pivotal in navigating complex sales cycles. A must-listen for those seeking honest and effective sales advice.

    Apple Podcasts
    5
    Andrew Barbuto
    United States2 years ago
  • The Brutal Truth about Sales Podcast is an engaging and informative podcast .

    ‘The Brutal Truth about Sales Podcast’ It’s packed with practical tips that actually work, focusing on real strategies to help you close deals faster and boost your sales.

    Apple Podcasts
    5
    Gail Kasper
    United States2 years ago
  • Might be better suited for junior

    Can’t get much value to be honest. And it’s always hidden in 30 mins of fluffy stuff if there was something worth memorizing.

    Apple Podcasts
    1
    Kerry Kudulaiti
    United States3 years ago
  • Left a 5-star review!

    Great show! Brian is well spoken and easy to follow through tough concepts. Episodes are packed with great info.

    Apple Podcasts
    5
    JustinMoy93
    Philippines3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback notes a desire for more guest information in episode notes and varied interview pacing.
Many find the interviews deeply actionable with clear frameworks they can apply immediately.
Listeners praise the host for blunt, practical sales guidance and real-world insights from guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#108
United States/Business/Careers
Apple Podcasts
#210
Canada/Business/Careers
Apple Podcasts
#74
Australia/Business/Careers
Apple Podcasts
#196
Italy/Business/Careers
Apple Podcasts
#22
China/Business/Careers
Apple Podcasts
#25
Colombia/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

THE TOP SKILLS NO ONE WILL TELL YOU ABOUT BUT ME...
Q: How do you keep from burning out in a demanding field?
He explains the importance of resetting every 30 days, maintaining competition, and using goals and a structured routine to stay motivated and avoid stagnation.
THE TOP SKILLS NO ONE WILL TELL YOU ABOUT BUT ME...
Q: What was a turning point for you when you realized you could sustain the career beyond the early grind?
He emphasizes a combination of training, real-world experiences, and developing a flow state where confidence grows but is balanced by ongoing learning and adaptation, rather than simply hitting quotas.
THE TOP SKILLS NO ONE WILL TELL YOU ABOUT BUT ME...
Q: Hey, Phil, thanks for doing the show today. Can you share a bit about your background and how you got into sales?
Phil describes a long-haul journey from early roles to becoming deeply immersed in B2B selling, highlighting a passion for the craft, the thrill of the chase, and the evolution from older selling models to a more strategic, value-driven approach.
HOW THIS REP SUCCEEDS IN THE MOST DIFFICULT OF MARKETS
Q: How should reps be evaluated for leadership potential?
Evaluate not just what they've done, but how they think, how they plan, and whether they have the discipline to back up their plans with action and coaching. Seek evidence of how they develop others and contribute to a healthy culture.
HOW THIS REP SUCCEEDS IN THE MOST DIFFICULT OF MARKETS
Q: What do you look for in a VP of Sales during the interview process?
I look for someone who can recruit and retain talent, but also actually drive revenue; they must demonstrate leadership through a clear plan, show curiosity, and have a track record of building teams that perform with a strong process rather than relying on magic.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Brutal Truth about Sales and Selling

What is The Brutal Truth about Sales and Selling about and what kind of topics does it cover?

The show centers on practical, no-nonsense approaches to B2B enterprise sales, with a strong emphasis on complex deals, buyer psychology, and long sales cycles. Episodes frequently explore preparation, stakeholder management, and mindset shifts that turn outreach into customer-centric conversations. Guests come from technology, life sciences, cybersecurity, and SaaS, sharing field-tested strategies for diagnosing customer needs, building credibility, and guiding buyers through multi-department decision processes. A standout element is the focus on actionable frameworks—like ROI storytelling, mind-mapping, and transformation selling—paired with honest reflections on personal journeys in sales. Listeners can expect candid conversations, real-... more

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Which podcasts are similar to The Brutal Truth about Sales and Selling?

These podcasts share a similar audience with The Brutal Truth about Sales and Selling:

1. The Advanced Selling Podcast
2. Sales Gravy: Jeb Blount
3. 30 Minutes to President's Club | No-Nonsense Sales
4. Sales Logic - Selling Strategies That Work
5. Sales Influence Podcast

How many episodes of The Brutal Truth about Sales and Selling are there?

The Brutal Truth about Sales and Selling launched 17 years ago and published 968 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Brutal Truth about Sales and Selling?

Recent guests on The Brutal Truth about Sales and Selling include:

1. Travis Luther
2. Paul Lesser
3. Dean Wiener
4. Jeffrey Peacechuk
5. Kishan Patel
6. Scott Saldinger
7. Phil Smith
8. Arthur Kasson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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