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Artwork for The Brutal Truth about Sales and Selling

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns
B2B Sales
Sales Techniques
Discipline
Motivation
Sales Performance
Psychology In Sales
Cold Prospecting
Sales Strategies
Customer Relationships
Storytelling
Building Trust
Time Management
Behavioral Change
Habit Formation
Sales Strategy
Sales Relationships
Weight Loss
Sales Leadership
Sales Training
B2B Selling

No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling,... more

PublishesTwice weeklyEpisodes968Founded17 years ago
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Artwork for The Brutal Truth about Sales and Selling

Latest Episodes

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

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Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Key Facts

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Recent Guests

Dan Juergens
Payments startup executive with extensive B2B payments background
Payment Works
Episode: HOW TO MOVE FROM TRANSACTIONAL TO ENTERPRISE DEALS
Michael Reeves
Founder/CEO of Rev Tax Group (tax protest and loan services)
Rev Tax Group
Episode: DO YOU HAVE THIS SUPERPOWER???
Martin Siddell
Head of Account Management at LexisNexis, veteran in selling legal tech
LexisNexis
Episode: THE SURPRISING POWER OF MINDSET IN B2B SALES
Ryan from Detroit
Sales leader and enterprise technology seller with experience leading a North America team; currently at Alteryx
Alteryx
Episode: THE FASTEST WAY TO INCREASE YOUR NET WORTH IN B2B SALES
Mike Currie
General Manager of Desktop Printing at Nexa3D
Nexa3D
Episode: HOW TO DEVELOP YOUR FUNCTIONAL CURIOSITY TO WIN MORE DEALS
Ryan Kirk
Sales professional with extensive experience in the software industry and startup culture.
Salesforce
Episode: HOW TO WIN THE HARDEST DEALS IN B2B SALES
Steve Calvert
An experienced corporate sales professional with over 40 years in sales and business management.
Episode: DO YOU HAVE WHAT IT TAKES TO BECOME #1 IN SALES
Jay Douglas
With over 27 years of sales experience, Jay Douglas has worked extensively in human capital management and sales for multinational organizations.
10 Story Relapse
Episode: WHAT IS WORKING TODAY IN LARGE ENTERPRISE SALES
Nathan Anderson
Senior Strategic Consultant at Success KPI, focused on advanced analytics for the call center space.
Success KPI
Episode: DO YOU HAVE THE A-PLAYER MINDSET??? HERE IS HOW...

Host

Brian Burns
Host of the show

Reviews

4.8 out of 5 stars from 1.5k ratings
  • Love this podcast!

    Always an enjoyable and informative listen. I eagerly await each podcast.

    I really enjoyed the recent “Flashcast” with just Brian talking. I would love more content just listening to Brian. He is a wealth of knowledge with a great sense of humour too,

    Apple Podcasts
    5
    Destrukta
    Australia2 months ago
  • Must-listen for Salespeople who want the truth!

    Brian Burns offers an unfiltered look into the realities of B2B sales. His candid discussions and practical strategies have been pivotal in navigating complex sales cycles. A must-listen for those seeking honest and effective sales advice.

    Apple Podcasts
    5
    Andrew Barbuto
    United Statesa year ago
  • The Brutal Truth about Sales Podcast is an engaging and informative podcast .

    ‘The Brutal Truth about Sales Podcast’ It’s packed with practical tips that actually work, focusing on real strategies to help you close deals faster and boost your sales.

    Apple Podcasts
    5
    Gail Kasper
    United States2 years ago
  • Might be better suited for junior

    Can’t get much value to be honest. And it’s always hidden in 30 mins of fluffy stuff if there was something worth memorizing.

    Apple Podcasts
    1
    Kerry Kudulaiti
    United States3 years ago
  • Left a 5-star review!

    Great show! Brian is well spoken and easy to follow through tough concepts. Episodes are packed with great info.

    Apple Podcasts
    5
    JustinMoy93
    Philippines3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Positive feedback highlights clear, no-fluff delivery and useful frameworks for multi-stakeholder deals.
Some critics note episodes can feel host-centric and request more guest-focused content and guest bios in descriptions.
Overall, the show is seen as a strong, results-oriented resource for B2B sales professionals.
Listeners praise the host for candid, practical sales advice and real-world impact on deal velocity.
Guests are frequently described as credible experts who deliver actionable strategies for enterprise selling.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

HOW TO MOVE FROM TRANSACTIONAL TO ENTERPRISE DEALS
Q: Hey, Dan, how did you get started and how did you transition from transactional to enterprise selling?
Dan describes moving from a transactional mindset to an enterprise approach, emphasizing relationship-building, understanding stakeholders, and learning a repeatable process like a Mutual Action Plan to guide deals across departments.
WHAT IS WORKING TODAY IN LARGE ENTERPRISE SALES
Q: What is the hardest part of your sale?
Navigating the political landscape of large organizations presents the biggest challenges, as many uncontrollables can derail an otherwise solid plan.
WHAT IS WORKING TODAY IN LARGE ENTERPRISE SALES
Q: What separates the very best salespeople from the okay ones?
The very best salespeople are genuine, self-aware, and care about the long-term outcomes for their clients, which builds trust and authenticity.
COULD THIS ONE CHANGE MAKE ALL THE DIFFERENCE???
Q: What do you wish you learned earlier?
Asking for help and the importance of mentorship.
COULD THIS ONE CHANGE MAKE ALL THE DIFFERENCE???
Q: How do you make sure you do get better every day?
I invest in myself through reading and business seminars.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About The Brutal Truth about Sales and Selling

What is The Brutal Truth about Sales and Selling about and what kind of topics does it cover?

A straightforward, no-fluff exploration of B2B enterprise sales, focusing on practical strategies, multi-stakeholder deals, and how to map buying patterns to close complex sales faster. Episodes emphasize trust-building, disciplined selling processes, and techniques such as proof-of-concept framing, network-based selling, and disciplined questioning to uncover customer needs. A standout trait is the host's insistence on actionable takeaways and real-world anecdotes that help reps cut through gatekeepers and accelerate decision cycles. The show tends to attract senior sales professionals and leaders looking for tactical methods to win large deals and reduce sales cycles, often featuring guests with deep enterprise software, hardware, or cybe... more

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Which podcasts are similar to The Brutal Truth about Sales and Selling?

These podcasts share a similar audience with The Brutal Truth about Sales and Selling:

1. Sales Gravy: Jeb Blount
2. The Advanced Selling Podcast
3. Sales Logic - Selling Strategies That Work
4. 30 Minutes to President's Club | No-Nonsense Sales
5. Next Level Podcast with Jeremy Miner

How many episodes of The Brutal Truth about Sales and Selling are there?

The Brutal Truth about Sales and Selling launched 17 years ago and published 968 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Brutal Truth about Sales and Selling?

Recent guests on The Brutal Truth about Sales and Selling include:

1. Dan Juergens
2. Michael Reeves
3. Martin Siddell
4. Ryan from Detroit
5. Mike Currie
6. Ryan Kirk
7. Steve Calvert
8. Jay Douglas

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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