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Artwork for The Brutal Truth about Sales and Selling

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns
B2B Sales
Sales
Sales Strategy
Sales Strategies
Sales Process
Sales Leadership
Sales Techniques
Sales Training
Networking
Sales Performance
Enterprise Sales
Empathy In Sales
Customer Relationships
Technology Sales
Cold Calling
Relationship Building
Empathy
Self-Improvement
Mindset
Cybersecurity

No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling,... more

PublishesTwice weeklyEpisodes968Founded17 years ago
Number of ListenersCategories
CareersBusiness

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Artwork for The Brutal Truth about Sales and Selling

Latest Episodes

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

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Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Key Facts

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Recent Guests

Craig Hodges
Sales professional with 20+ years in enterprise software sales; former purchasing agent
Episode: HOW TO GET THE ORDER THROUGH THE PURCHASING PROCESS
Nikki Calhoun
Sales professional with healthcare and airline background, advocate for human-centered prospecting
Self-employed/Healthcare Sales
Episode: HOW THIS REP IS GETTING INTO NEW ACCOUNTS
Brian Cope
Veteran medical device salesperson; background includes Pfizer training and spine implants
Pfizer; Globus Medical; startup spine company
Episode: WHAT NO ONE TELLS YOU ABOUT B2B SALES
Guillaume Chabannel
Fintech salesperson with global experience in capital markets, treasury, and corporate finance solutions
FIS
Episode: WHAT IS WORKING FOR THIS TOP PERFORMING REP
Trevor Lewis
CEO/Leader at In-store Design Displays (guest on episode)
In-store Design Displays
Episode: THE ONE CHANGE THAT MADE ALL THE DIFFERENCE FOR THIS REP
Herb Klan
Account Manager at Cisco Systems and former finance professional with experience at GE Healthcare.
Cisco Systems
Episode: HOW TO LEVERAGE YOUR CURRENT SKILLS TO SELL BIGGER DEALS
Amanda Machado
Enterprise IT sales professional with telecom background
Episode: WHAT IT TAKE TO BECOME AN A-PLAYER IN B2B SALES
Alan Withall
Dental sales professional at Henry Schein Dental, founder of FYI Study Club NYC and NY Dental Consultant
Henry Schein Dental
Episode: THE MINDSET THAT CAN SUCCEED IN THE TOUGHEST OF SITUATIONS
Steph DemBestie
Sales professional with psychology background, athlete, and advocate of empathy-driven selling
Episode: HOW TO DEVELOP THE #1 DIFFERENTIATOR OF GREAT SALESPEOPLE

Host

Brian Burns
Host of The Brutal Truth about Sales and Selling; Brings interview guidance and a practical, no-nonsense perspective on B2B sales.

Reviews

4.8 out of 5 stars from 1.5k ratings
  • Love this podcast!

    Always an enjoyable and informative listen. I eagerly await each podcast.

    I really enjoyed the recent “Flashcast” with just Brian talking. I would love more content just listening to Brian. He is a wealth of knowledge with a great sense of humour too,

    Apple Podcasts
    5
    Destrukta
    Australia8 months ago
  • Must-listen for Salespeople who want the truth!

    Brian Burns offers an unfiltered look into the realities of B2B sales. His candid discussions and practical strategies have been pivotal in navigating complex sales cycles. A must-listen for those seeking honest and effective sales advice.

    Apple Podcasts
    5
    Andrew Barbuto
    United States2 years ago
  • The Brutal Truth about Sales Podcast is an engaging and informative podcast .

    ‘The Brutal Truth about Sales Podcast’ It’s packed with practical tips that actually work, focusing on real strategies to help you close deals faster and boost your sales.

    Apple Podcasts
    5
    Gail Kasper
    United States2 years ago
  • Might be better suited for junior

    Can’t get much value to be honest. And it’s always hidden in 30 mins of fluffy stuff if there was something worth memorizing.

    Apple Podcasts
    1
    Kerry Kudulaiti
    United States3 years ago
  • Left a 5-star review!

    Great show! Brian is well spoken and easy to follow through tough concepts. Episodes are packed with great info.

    Apple Podcasts
    5
    JustinMoy93
    Philippines3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host for practical, no-nonsense sales guidance and real-world examples.
Guests are consistently described as credible and deeply knowledgeable about enterprise selling.
Some listeners wish for more guest info in episode notes and more guest-focused promotion.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#64
United States/Business/Careers
Apple Podcasts
#199
United Kingdom/Business/Careers
Apple Podcasts
#236
Canada/Business/Careers
Apple Podcasts
#153
Italy/Business/Careers
Apple Podcasts
#234
France/Business/Careers
Apple Podcasts
#235
Australia/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

HOW TO GET THE ORDER THROUGH THE PURCHASING PROCESS
Q: What skill have you developed over the years that really separates you from others?
The core skill emphasized is listening and deeply understanding what the customer is trying to buy, using that insight to design solutions and engage the right stakeholders, including solution engineers and executives, to win complex deals.
HOW TO GET THE ORDER THROUGH THE PURCHASING PROCESS
Q: Hey, Craig, thanks for joining us today as we're getting started. Give us a background on yourself.
Craig Hodges shares that he spent over 20 years in sales, started in purchasing, and moved to selling after recognizing the misalignment between pay and performance on the buying side, eventually becoming a top-performing rep who emphasizes buyer-centric selling and consultative approaches.
HOW TO DEVELOP THE #1 DIFFERENTIATOR OF GREAT SALESPEOPLE
Q: How do you prepare for client meetings and learn from top performers?
I study what top performers do, gather client stories, and routinely observe peers to identify what works; I also document behaviors and tailor them to my own style to stay authentic.
HOW TO DEVELOP THE #1 DIFFERENTIATOR OF GREAT SALESPEOPLE
Q: What motivates you and how do you translate that into your selling approach?
Motivation comes from a personal drive to win and to help clients solve real problems; this translates into authentic engagement, client storytelling, and a focus on matching needs with solutions rather than pushing a product.
THE TOP SKILLS NO ONE WILL TELL YOU ABOUT BUT ME...
Q: How do you keep from burning out in a demanding field?
He explains the importance of resetting every 30 days, maintaining competition, and using goals and a structured routine to stay motivated and avoid stagnation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Brutal Truth about Sales and Selling

What is The Brutal Truth about Sales and Selling about and what kind of topics does it cover?

This show concentrates on practical, no-fluff B2B enterprise sales strategies, leadership, and psychology from practitioners who close complex deals. Episodes emphasize discovery, client storytelling, and authentic buyer-focused selling, with a recurring focus on long sales cycles, helping customers, and building credible partnerships. Notable is the host's emphasis on “maverick” approaches, mentorship, and real-world tactics over generic tips, often featuring guests with deep, hands-on enterprise sales experience across tech, medical devices, cybersecurity, and SaaS. The format tends to mix actionable playbooks with personal storytelling, making it valuable for listeners who want concrete methods to shorten sales cycles and improve closing... more

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Which podcasts are similar to The Brutal Truth about Sales and Selling?

These podcasts share a similar audience with The Brutal Truth about Sales and Selling:

1. Sales Gravy: Jeb Blount
2. The Advanced Selling Podcast
3. Sales Logic - Selling Strategies That Work
4. 30 Minutes to President's Club | No-Nonsense Sales
5. The Sales Management. Simplified. Podcast with Mike Weinberg

How many episodes of The Brutal Truth about Sales and Selling are there?

The Brutal Truth about Sales and Selling launched 17 years ago and published 968 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Brutal Truth about Sales and Selling?

Recent guests on The Brutal Truth about Sales and Selling include:

1. Craig Hodges
2. Nikki Calhoun
3. Brian Cope
4. Guillaume Chabannel
5. Trevor Lewis
6. Herb Klan
7. Amanda Machado
8. Alan Withall

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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