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Bred For It

Jess Stafford
Cheltenham Festival
Diego Velazquez
Australia
Yulong Investments
Tattersalls
Dubai
Bloodstock
Starlust
Royal Ascot
Horse Racing
Bloodstock Industry
Half Sovereign
Glorious Goodwood
Japan
Ace Stud
Keeneland
Thoroughbred Breeders Association
British Thoroughbred Breeding Industry
VAT and Government Policy
Newmarket

Hello and welcome to Bred For It with Jess Stafford. This is a podcast dedicated to the thoroughbred bloodstock industry, coming to you by a bloodstock enthusiast for bloodstock enthusiasts. I am on a mission to find out more about what goes into breeding and bloodstock as I interview various members of the industry with the aim to uncover what makes racehorses: Bred For It!

PublishesTwice monthlyEpisodes37Founded2 years ago
Number of ListenersCategory
Sports

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Artwork for Bred For It

Latest Episodes

It's Episode 35!

The biggest week in global Racing and in this special episode, Bred For It has your bloodstock angles covered.

• This episode is a full deep dive into ten years of Weatherbys data — stallion trends, dam-sire patterns and the pedigr... more

It’s Episode 34!

With the Derby just around the corner, what can the pedigrees tell us about the leading contenders? Which horses are likely to stay the trip and who looks bred to thrive at Epsom?

• To explore the Derby picture in greater depth, Je... more

It's Episode 33!

• The first Classics have been and gone and Jess begins by highlighting the pedigrees that triumphed at Newmarket and Longchamp as well as a nod to a dam who achieved a stakes double with a speedball sprinter and a classic miler.

... more

It’s Episode 32!

It's breeze up fever, but what does the landscape currently look like after the first two European breeze-up sessions?

• Jess reflects on the action with leading consignor Cormac Farrell. What were the key takeaways, and what do th... more

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Recent Guests

Richard Brown
Bloodstock advisor, Blandford Bloodstock, associated with Wathnan Racing
Blandford Bloodstock / Wathnan Racing
Episode: Episode 35: Bred for Royal Ascot? The Bloodstock Insights You Need & Wathnan's Ascot Masterplan ft. Richard Brown
Kevin Blake
Trainer with a runner in the Derby; spoke about James J Braddock
Castlehyde Stud (via interview)
Episode: Episode 34: Up For The Derby Fight
Clare McInerney
Castlehyde staff member discussing stud operations
Castlehyde Stud
Episode: Episode 34: Up For The Derby Fight
Adam Sangster
Owner, Sweetenham Stud (Australia)
Sweetenham Stud (Australia)
Episode: One Off, One On: The Stallion Merry-Go-Round
Cormac Farrell
CF Bloodstock consignor, involved with Distant Storm
CF Bloodstock
Episode: Episode 32: It's A Breeze
Stephen Davison
Founder/lead of Pythia Sports focusing on data science in bloodstock
Pythia Sports
Episode: Episode 32: It's A Breeze
Louis le Metayer
Head of Astute Bloodstock in Sydney, bloodstock agent
Astute Bloodstock
Episode: Episode 31: Aussie Rules
Jack Pilkington
Trainer setting up training operation in Australia
Independent trainer, Hawkesbury base
Episode: Episode 31: Aussie Rules
Amy Lynam
Journalist and bloodstock specialist
Bloodstock media
Episode: Episode 30: Cheltenham Winners & Losers...

Reviews

5.0 out of 5 stars from 29 ratings
  • Excellent podcast

    This is such a good podcast. Excellent selection of guests, it really does feel like we’re getting a behind the scenes tour of what’s going on in the bloodstock industry. Please keep them coming.

    Apple Podcasts
    5
    Pharma Em
    United Kingdom8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The format blends data, storytelling, and real-world experience effectively for sponsorship pitches.
Guests are consistently high-caliber and bring practical, market-relevant insights.
Listeners praise the show for its behind-the-scenes access to the bloodstock industry.

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Talking Points

Recent interactions between the hosts and their guests.

Episode 17: Oh So Glorious!
Q: What is the biggest difference you see between Japanese and European sales practices?
The Japanese market emphasizes long development, patience with two-year-olds, and a transparent, buyer-friendly sale process, which contrasts with the more quick-turnaround, speculative approach seen in some European settings.
Episode 35: Bred for Royal Ascot? The Bloodstock Insights You Need & Wathnan's Ascot Masterplan ft. Richard Brown
Q: How does Mark of Esteem influence Ascot pedigrees and why is it undervalued?
Mark of Esteem is highlighted as a dam-sire with a unusually high success rate at Ascot across various distances, making it a powerful yet underappreciated factor in pedigree analysis for this meeting.
Episode 35: Bred for Royal Ascot? The Bloodstock Insights You Need & Wathnan's Ascot Masterplan ft. Richard Brown
Q: Which horses are flagged as potential Ascot contenders, and what makes them noteworthy?
Horses like Lost Boys, The Prettiest Star, Hatham, and Exclusive Code are discussed as potential contenders, with emphasis on their breeze-up pedigree, physical conformation, and race-target alignment, though ultimate decisions depend on wider team input and race-day conditions.
Episode 35: Bred for Royal Ascot? The Bloodstock Insights You Need & Wathnan's Ascot Masterplan ft. Richard Brown
Q: What data points drive Breeze Up purchases and how are they balanced with pedigree and physicals?
The guest explains that Breeze Up decisions are a team effort, combining data points with physical assessment and pedigree, and that no single metric should determine buying decisions; hands-on evaluation and team discussion are crucial.
Episode 35: Bred for Royal Ascot? The Bloodstock Insights You Need & Wathnan's Ascot Masterplan ft. Richard Brown
Q: What is the strength of this year's Wathnan Racing Ascot team compared to previous years?
Richard Brown notes that the team has grown in quality and size each year, with last year yielding five winners and this year expected to be similar in quantity but with a focus on stronger horses, indicating a gradual improvement rather than a dramatic overhaul.

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Frequently Asked Questions About Bred For It

What is Bred For It about and what kind of topics does it cover?

A deep-dive series focused on the global thoroughbred bloodstock scene, from stallion markets and sale-ring dynamics to breaking-in, raising, and racing strategies. Episodes frequently center on cross-hemisphere trade (UK, Europe, Australia), data-driven approaches to evaluating young horses, and practical insights from breeders, buyers, and agents. Notable strengths include candid discussions about market structure, the economics of ownership and syndication, and the role of premiums, premiums-like incentives, and policy in sustaining breeding programs. A standout quality is the blend of on-the-ground experiences (farm visits, breaking-in, yearling selection) with big-picture industry trends, making it valuable for listeners who want actio... more

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Which podcasts are similar to Bred For It?

These podcasts share a similar audience with Bred For It:

1. On The Coalface
2. Nick Luck Daily Podcast
3. The Final Furlong Podcast
4. Racing Post
5. Paddy Power's From The Horse's Mouth

How many episodes of Bred For It are there?

Bred For It launched 2 years ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Bred For It?

Recent guests on Bred For It include:

1. Richard Brown
2. Kevin Blake
3. Clare McInerney
4. Adam Sangster
5. Cormac Farrell
6. Stephen Davison
7. Louis le Metayer
8. Jack Pilkington

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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