Rephonic
Artwork for Bred For It

Bred For It

Jess Stafford
Cheltenham Festival
Royal Ascot
Diego Velazquez
Australia
Starlust
Dubai
Tattersalls
Bloodstock
Yulong Investments
Horse Racing
Bloodstock Industry
Half Sovereign
Keeneland
National Hunt
Phil Cunningham
Newmarket
Thoroughbred Breeders Association
Frankel
British Thoroughbred Breeding Industry
Consign Ltd

Hello and welcome to Bred For It with Jess Stafford. This is a podcast dedicated to the thoroughbred bloodstock industry, coming to you by a bloodstock enthusiast for bloodstock enthusiasts. I am on a mission to find out more about what goes into breeding and bloodstock as I interview various members of the industry with the aim to uncover what makes racehorses: Bred For It!

PublishesTwice monthlyEpisodes40Founded2 years ago
Number of ListenersCategory
Sports

Listen to this Podcast

Artwork for Bred For It

Latest Episodes

It's Episode 38!

• Jess reflects on the bittersweet retirement news of champion miler Bow Echo, the son of Night of Thunder who became the first horse since Frankel to complete the Guineas, St James's Palace and Sussex Stakes treble. His remarkable ... more

It's Episode 37!

The Qatar Goodwood Festival is approaching and with ten years of Weatherby’s data on hand, we reveal the stallions and pedigree patterns that consistently succeed at Goodwood.

• We unpack the ‘double hit’ dam‑sire angles, juvenile ... more

Its Episode 36!

We are still recovering from a sensational Royal Ascot and in this episode, we offer a concise wash‑up on the breeding storylines that shaped the meeting.

• Highlights include the Dubawi sire‑line dominance, sprint sires holding the... more

It's Episode 35!

The biggest week in global Racing and in this special episode, Bred For It has your bloodstock angles covered.

• This episode is a full deep dive into ten years of Weatherbys data — stallion trends, dam-sire patterns and the pedigr... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Jayne McGiven
Owner/Breeder, associated with Golden Horn and Trawlerman
Owns/breeds bloodstock including Golden Horn progeny
Episode: Episode 37: Going For Gold at Goodwood
Rob Speers
Buyer and manager at Old Mill Stud (breeding and racing operation)
Old Mill Stud
Episode: Episode 36: Takes Two To Tango
Richard Brown
Bloodstock advisor, Blandford Bloodstock, associated with Wathnan Racing
Blandford Bloodstock / Wathnan Racing
Episode: Episode 35: Bred for Royal Ascot? The Bloodstock Insights You Need & Wathnan's Ascot Masterplan ft. Richard Brown
Kevin Blake
Trainer with a runner in the Derby; spoke about James J Braddock
Castlehyde Stud (via interview)
Episode: Episode 34: Up For The Derby Fight
Clare McInerney
Castlehyde staff member discussing stud operations
Castlehyde Stud
Episode: Episode 34: Up For The Derby Fight
Adam Sangster
Owner, Sweetenham Stud (Australia)
Sweetenham Stud (Australia)
Episode: One Off, One On: The Stallion Merry-Go-Round
Cormac Farrell
CF Bloodstock consignor, involved with Distant Storm
CF Bloodstock
Episode: Episode 32: It's A Breeze
Stephen Davison
Founder/lead of Pythia Sports focusing on data science in bloodstock
Pythia Sports
Episode: Episode 32: It's A Breeze
Louis le Metayer
Head of Astute Bloodstock in Sydney, bloodstock agent
Astute Bloodstock
Episode: Episode 31: Aussie Rules

Reviews

5.0 out of 5 stars from 29 ratings
  • Excellent podcast

    This is such a good podcast. Excellent selection of guests, it really does feel like we’re getting a behind the scenes tour of what’s going on in the bloodstock industry. Please keep them coming.

    Apple Podcasts
    5
    Pharma Em
    United Kingdom9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The format blends data, storytelling, and real-world experience effectively for sponsorship pitches.
Guests are consistently high-caliber and bring practical, market-relevant insights.
Listeners praise the show for its behind-the-scenes access to the bloodstock industry.

Talking Points

Recent interactions between the hosts and their guests.

Episode 37: Going For Gold at Goodwood
Q: As an owner of an ARC-winning stallion, do you worry that geldings changing the meaning of the race would weaken it as a sporting championship?
There are valid arguments on both sides, but I believe the ARC should remain a stallion-making race; geldings may have some advantages in certain contexts, yet the sport benefits from retaining races that center on stallion potential and distance specialization.
Episode 17: Oh So Glorious!
Q: What is the biggest difference you see between Japanese and European sales practices?
The Japanese market emphasizes long development, patience with two-year-olds, and a transparent, buyer-friendly sale process, which contrasts with the more quick-turnaround, speculative approach seen in some European settings.
Episode 35: Bred for Royal Ascot? The Bloodstock Insights You Need & Wathnan's Ascot Masterplan ft. Richard Brown
Q: How does Mark of Esteem influence Ascot pedigrees and why is it undervalued?
Mark of Esteem is highlighted as a dam-sire with a unusually high success rate at Ascot across various distances, making it a powerful yet underappreciated factor in pedigree analysis for this meeting.
Episode 35: Bred for Royal Ascot? The Bloodstock Insights You Need & Wathnan's Ascot Masterplan ft. Richard Brown
Q: Which horses are flagged as potential Ascot contenders, and what makes them noteworthy?
Horses like Lost Boys, The Prettiest Star, Hatham, and Exclusive Code are discussed as potential contenders, with emphasis on their breeze-up pedigree, physical conformation, and race-target alignment, though ultimate decisions depend on wider team input and race-day conditions.
Episode 35: Bred for Royal Ascot? The Bloodstock Insights You Need & Wathnan's Ascot Masterplan ft. Richard Brown
Q: What data points drive Breeze Up purchases and how are they balanced with pedigree and physicals?
The guest explains that Breeze Up decisions are a team effort, combining data points with physical assessment and pedigree, and that no single metric should determine buying decisions; hands-on evaluation and team discussion are crucial.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Bred For It

What is Bred For It about and what kind of topics does it cover?

A deep-dive series focused on the global thoroughbred bloodstock scene, from stallion markets and sale-ring dynamics to breaking-in, raising, and racing strategies. Episodes frequently center on cross-hemisphere trade (UK, Europe, Australia), data-driven approaches to evaluating young horses, and practical insights from breeders, buyers, and agents. Notable strengths include candid discussions about market structure, the economics of ownership and syndication, and the role of premiums, premiums-like incentives, and policy in sustaining breeding programs. A standout quality is the blend of on-the-ground experiences (farm visits, breaking-in, yearling selection) with big-picture industry trends, making it valuable for listeners who want actio... more

Where can I find podcast stats for Bred For It?

Rephonic provides a wide range of podcast stats for Bred For It. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Bred For It and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Bred For It get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Bred For It, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Bred For It?

Rephonic provides comprehensive predictive audience data for Bred For It, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Bred For It have?

To see how many followers or subscribers Bred For It has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Bred For It?

These podcasts share a similar audience with Bred For It:

1. On The Coalface
2. Nick Luck Daily Podcast
3. Racing Post
4. The Final Furlong Podcast
5. Paddy Power's From The Horse's Mouth

How many episodes of Bred For It are there?

Bred For It launched 2 years ago and published 40 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Bred For It?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Bred For It?

Rephonic pulls ratings and reviews for Bred For It from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Bred For It?

Rephonic provides full transcripts for episodes of Bred For It. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Bred For It?

Recent guests on Bred For It include:

1. Jayne McGiven
2. Rob Speers
3. Richard Brown
4. Kevin Blake
5. Clare McInerney
6. Adam Sangster
7. Cormac Farrell
8. Stephen Davison

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days