The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smi... more
Publishes | Monthly | Episodes | 156 | Founded | 5 years ago |
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Categories | BusinessMarketing |
In this episode, Paola Zaragoza Cardenales, a dual qualified New York and Puerto Rico attorney discusses the similarities and differences between intellectual property laws in Puerto Rico and the UK. We discuss:
* Intellectual Property Issues Fa... more
IP is much less formal in Latin America's economy according to Alberto Ramirez Bonilla, founder of BR Latin America. Tune in to explore how trademark practices differ in the South American economic landscape and why that matters.
Among other things ... more
Joining us in this episode is an ex-Mckinsey consultant, Tom Gardner, a serial entrepreneur known for his analytical approach to branding. He draws on his experience of launching several brands across different industries, both B2B and B2C.
Tom shar... more
Joining us in this episode is James Brown, founding director of Mobiloo, the world's first mobile accessible toilet and changing place designed to cater to disabled people requiring extra equipment and space. Mobiloo has created a huge range of oppor... more
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Great podcast for business owners who want better branding and information about business and how to scale. Thank you Shireen for all the value you provide.
Janis
Very useful podcast for any growing businesses or established companies.
Really useful podcast to help business owners understand more about branding. I especially like how this podcast covers the legal as well as the marketing/design side of creating a good brand.
Great podcast!
A lot of content to learn from!!!
Having gone through a number of business rebranding exercises that fell down at the legal stage - I can absolutely understand the challenge being explained in this podcast.
Looking forward to hearing about future episodes on how successful entrepreneurs have built and protected their brands and business IP!
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #117 | |
Apple Podcasts | #155 | |
Apple Podcasts | #230 |
Listeners, social reach, demographics and more for this podcast.
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Brand Tuned launched 5 years ago and published 156 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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