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Artwork for Brand Tuned

Brand Tuned - Rounded Business Design

Shireen Smith

The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smi... more

PublishesWeeklyEpisodes152Founded4 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Brand Tuned

Latest Episodes

In this episode of the Brand Tuned podcast, we welcome Paul Fernandez, CEO of The Growth Guys, to discuss the journey of starting and branding his growth marketing company during the pandemic. Paul shares insights from his past experiences, the chall... more

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3 days ago

In this episode, Emmanuel Probst, a Global Lead, Brand Thought-Leadership at Ipsos and an adjunct professor teaching consumer market research at UCLA, shares with us how to create a transformative brand. more

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a year ago

Having recently asked people what their top questions are about branding and IP (Intellectual Property), I decided to record my answers in this episode. more

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a year ago

In this episode I discuss some thoughts following the recent podcast with Sean Adams, an internationally recognized graphic designer, and the chair of undergraduate and graduate graphic design at Art Center College of Design in California. more

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a year ago

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Reviews

4.9 out of 5 stars from 42 ratings
  • Great podcast for business owners who want better branding and information about business and how to scale. Thank you Shireen for all the value you provide. more

    Podchaser
    5
    Janis Carmena
    4 years ago
  • Very useful

    Very useful podcast for any growing businesses or established companies.

    Apple Podcasts
    5
    levent_yildizgoren
    United Kingdom4 years ago
  • Gives a good holistic view of branding

    Really useful podcast to help business owners understand more about branding. I especially like how this podcast covers the legal as well as the marketing/design side of creating a good brand.

    Apple Podcasts
    5
    Ella Sm
    United Kingdom4 years ago
  • Wow

    Great podcast! more

    Apple Podcasts
    5
    v_kenjic_latic
    United Kingdom4 years ago
  • Marketing Branding vs Legal Branding

    Having gone through a number of business rebranding exercises that fell down at the legal stage - I can absolutely understand the challenge being explained in this podcast. more

    Apple Podcasts
    5
    Matt@1901
    United Kingdom4 years ago

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Brand Tuned launched 4 years ago and published 152 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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