Born to License
David BornUnlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing.
Join David as he shares insider stories, practical tips, and real-world examples, ... more
| Publishes | Twice weekly | Episodes | 55 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||
Listen to this Podcast
Latest Episodes
He's just wrapped up a week at the Melbourne Toy Fair - and it was absolutely worth the trip.
In this episode of Born to License, David shares his biggest takeaways from Australia’s largest toy and licensing trade event, attended by thousands of ind... more
Few brands in history have achieved what Pokémon has achieved.
With over $103.6 billion in licensed retail sales and $12 billion generated in 2024 alone, Pokémon stands as the highest-grossing media franchise of all time — built not on a portfolio o... more
Netflix has walked away from its $82.7 billion deal to acquire Warner Bros. Discovery - and Paramount looks set to create a $22 billion licensing powerhouse. In this emergency episode of Born to License, David Born breaks down exactly what this seism... more
I’m back in Melbourne — and for the first time in nearly a decade, Melbourne Toy Fair is officially back on my international event calendar.
In this episode of Born to License, David Born previews what to expect from the Australian Toy Hobby and Lic... more
Reviews
- Fascinating podcast!!
What a fascinating podcast and area of intellectual property. Great to see how organisations can leverage branding to create such sought after products. Look forward to hearing the whole series!
Apple Podcasts5Dizzymeerkat
Australiaa year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #218 | Australia/Business/Entrepreneurship |
Apple Podcasts | #147 |  South Korea/Business/Entrepreneurship |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of Born to License are there?
Born to License launched a year ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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