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Born to License

David Born

Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing.

Join David as he shares insider stories, practical tips, and real-world examples, ... more

PublishesTwice weeklyEpisodes31Founded9 months ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Born to License

Latest Episodes

Sometimes one childhood moment can shape an entire career. For Annabel Rochfort, it began with a single trip to Disneyland Paris — a spark that ignited a lifelong passion for bringing brands to life.

In this Born to License episode trailer, Annabel ... more

Think you can launch licensed products in 2 months? Think again.

Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network,... more

YouTube

Get an exclusive preview of our conversation with product development expert Jenna, who's handled 1000+ submissions at once. Discover why your 2-month timeline is impossible and what really happens behind the scenes of every licensed product.

In thi... more

YouTube

Think licensing is just about paying royalties? Think again.

David Schnider, licensing attorney at Nolan Heimann, reveals the legal minefields hidden in every licensing contract. From his journey licensing Top Gun costumes to negotiating Disney deal... more

YouTube

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Reviews

5.0 out of 5 stars from 13 ratings
  • Fascinating podcast!!

    What a fascinating podcast and area of intellectual property. Great to see how organisations can leverage branding to create such sought after products. Look forward to hearing the whole series!

    Apple Podcasts
    5
    Dizzymeerkat
    Australia9 months ago

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Born to License launched 9 months ago and published 31 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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