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Cash Flow
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Turnaround Boardroom
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Middle Phase Of Business Growth
Blue Collar Advisors
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Most $3–10M home service businesses don't fail from lack of sales. They fail from hidden financial leaks, broken pricing, and decisions that quietly destroy cash flow and valuation. The Turnaround Boardroom is a private conversation for growth-minded operators who know their business is underperforming—but still believe it can be fixed. This show dissects: • Why profit disappears despite rising re... more

PublishesWeeklyEpisodes109Founded2 years ago
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EntrepreneurshipBusinessEducationSelf-Improvement

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Latest Episodes

Stop relying on EBITDA for business valuation. Learn why this common metric often misleads buyers and sellers during negotiations.

Many business owners rely heavily on EBITDA to justify their company value, but potential buyers often view this numb... more

YouTube

In this episode of the Turnaround Boardroom, host Paul Maskill sits down with Trey McWilliams, third-generation owner of McWilliams Heating, Cooling, and Plumbing and founder of Blue Cardinal Home Services Group .

Trey shares the real, unfiltered s... more

YouTube

Most home service business owners focus on the startup phase, but the middle phase is actually the most dangerous period for your company. Learn why.

Paul Maskill hosts this boardroom briefing to address the specific risks that appear once you move... more

YouTube

What does it really take to grow a home service business from financial struggle to 50+ employees? Paul talks to Ryan Grimes, founder of Beltway Air Conditioning. They break down the strategic decisions, leadership shifts, and people-first culture th... more

YouTube

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Recent Guests

Trey McWilliams
Third generation owner of McWilliams Heating, Cooling, and Plumbing; founder of Blue Cardinal Home Services Group
McWilliams Heating, Cooling, and Plumbing / Blue Cardinal Home Services Group
Episode: 107: Third-Generation Owner Reveals His $140M Growth Strategy with Trey McWilliams
Ryan Grimes
Owner Beltway Air Conditioning, Heating and Plumbing
Beltway HVAC
Episode: 105: He Was Broke — Now He Runs a 50-Person HVAC Company with Ryan Grimes
Brandon Jacob
Business exit advisor who has guided privately held service contractors to selling success
Unspecified (co-author of The Business Exit Roller Coaster)
Episode: 103: Selling Your Business? Avoid These Deal-Killing Mistakes with Brandon Jacob
Matt Michel
Co-author of The Business Exit Roller Coaster; experienced in selling and advising on exits
Co-author, authoring partner
Episode: 103: Selling Your Business? Avoid These Deal-Killing Mistakes with Brandon Jacob
Patrick Fee
Founder of Mr. Drain Plumbing
Mr. Drain Plumbing
Episode: 101: The Truth About Scaling: Lessons From a Real-World Turnaround with Patrick Fee
Chris Buttenham
Co-founder and CEO of Reigns
Reigns
Episode: 099: Incentive Structures That Scale: A Boardroom Briefing with Chris Buttenham
Taylor Hess
M&A advisor and former investment banker, specializes in seller-focused exit advisory
StoneBridge Business Advisors
Episode: 097: Selling Your Business? Here's What They Don't Tell You with Taylor Hess
TJ Laury
Second generation owner, Ben's Pro Serve
Ben's Pro Serve
Episode: 095: Taking Over the Family Business: TJ Laury's Biggest Discoveries
AJ Wadian
Co-founder and CEO of Premier Home Pros
Premier Home Pros
Episode: 093: Scaling to 9 Figures Without Sacrificing Your Business with AJ Wadian

Host

Paul Maskill
Host of Turnaround Boardroom, operations-focused CFO with deep experience in blue-collar and home-service businesses.

Reviews

5.0 out of 5 stars from 15 ratings
  • A Must-Listen for Service-Based Business Owners

    Paul brings a grounded, insightful perspective to business growth that’s especially relevant for blue collar and service-based entrepreneurs. I loved being a guest on the show and even more, I love how Paul creates space for real, tactical conversations around profitability, team building, and scaling smart. If you’re serious about growing your business sustainably—and want to hear from people who are walking the walk—this podcast should absolutely be in your rotation.

    Apple Podcasts
    5
    Your Biz Rules-Leslie Hassler
    United Statesa year ago
  • Super actionable + concise

    Love this pod – Paul knows how to ask the right questions, and steer the conversation to what strategies can be immediately implemented in your biz! Also really appreciate how short the episodes are, you’re getting a lot of nuggets in less than 30 minutes

    Apple Podcasts
    5
    PenguinSlide1
    United Statesa year ago
  • Relevant and actionable

    Paul is a great host and brings on fantastic guests. He focuses on relevant topics that can be put into action.

    Apple Podcasts
    5
    Ryan Englin
    United States2 years ago
  • Great Nuggets Of Info In A Fast, Easy Format

    There is so much helpful information in these podcasts. Great guests, valuable insights, and something to implement in your blue collar business right away. I love the actionable takeaways! No time wasted here.

    Apple Podcasts
    5
    Foxblubber
    United States2 years ago
  • Love this podcast

    Paul brings on awesome guests and I look forward to listening to his episodes. He’s full of wisdom on the right way to grow a business!

    Apple Podcasts
    5
    Dave 238
    Canada2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host guides conversations with a practical, numbers-first approach that feels rigorous and helpful.
Guests consistently deliver actionable strategies that can be implemented quickly to improve profitability.
Listeners appreciate blunt, data-driven insights that translate to real improvements in margins and cash flow.

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Talking Points

Recent interactions between the hosts and their guests.

105: He Was Broke — Now He Runs a 50-Person HVAC Company with Ryan Grimes
Q: What were some major financial lessons learned?
Investments like a half-million-dollar rebrand can pay off over time, while marketing ROI is often delayed until a deep customer base exists; focus on net profit as the real measure of success.
105: He Was Broke — Now He Runs a 50-Person HVAC Company with Ryan Grimes
Q: What culture or leadership shifts helped you scale to 50 employees?
Investing in people, celebrating culture (a thousand-review party), and ensuring leadership delegation to reduce founder bottlenecks, while maintaining a strong training program.
105: He Was Broke — Now He Runs a 50-Person HVAC Company with Ryan Grimes
Q: What KPI metrics does Beltway track day-to-day?
The core KPI is the A player in the truck; they track marketing spend, service contracts, and net profit, with emphasis on converting opportunities and building a robust customer database to improve ROI.
105: He Was Broke — Now He Runs a 50-Person HVAC Company with Ryan Grimes
Q: How did Beltway start and what were the early challenges?
Ryan describes starting from scratch after a failed training experience, winning a bid on a Section 8 property, and overcoming near ruin with help from family and support, which forced him to build Beltway into a sustainable business.
103: Selling Your Business? Avoid These Deal-Killing Mistakes with Brandon Jacob
Q: Let's get into it. Brandon, what's The Business Exit Roller Coaster about?
It's about understanding that selling a business is both financial and emotional, and the book guides owners through fears, the importance of using a representative, and preparing for the post-sale phase to maximize outcome.

Audience Metrics

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Frequently Asked Questions About Turnaround Boardroom

What is Turnaround Boardroom about and what kind of topics does it cover?

A practical, numbers-driven show focused on fixing financial leaks in $3–$10M home-service operations. Across episodes, listeners hear blunt guidance on cash flow, pricing discipline, labor efficiency, and transferability for exits or growth. Notable is the recurring emphasis on using hard data, disciplined KPIs, and banker/buyer perspectives to make tough but actionable decisions. The host brings a turnaround CFO mindset to the conversation, often focusing on how to make high-revenue businesses genuinely profitable and scalable rather than merely busy. The format tends to center on concrete frameworks, real-world examples, and tactical steps that operators can implement quickly to improve margins and valuation, with several episodes featur... more

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How many episodes of Turnaround Boardroom are there?

Turnaround Boardroom launched 2 years ago and published 109 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Turnaround Boardroom?

Recent guests on Turnaround Boardroom include:

1. Trey McWilliams
2. Ryan Grimes
3. Brandon Jacob
4. Matt Michel
5. Patrick Fee
6. Chris Buttenham
7. Taylor Hess
8. TJ Laury

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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