
Closing sales in home services can feel overwhelming and high-pressure. In every episode, we break down the key components of a successful sales conversation and guide you all the way to the close. From building a winning appointment structure to overcoming real-world objections, we cover it all. Whether you’re brand new or a seasoned pro, this show is your blueprint for selling with confidence an... more
| Publishes | Weekly | Episodes | 300 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | CareersBusinessInvesting | |||

James Hatfield fell off enough ladders running his own painting and power washing company that he fell into technology instead. His last company exited for six billion dollars. His current one, Live Switch, has become one of the fastest growing platf... more
You’re mid-appointment. The homeowner should know the answer. Instead they go quiet, deer in the headlights, repeating themselves, qualifying what they just said. It’s not resistance. It’s confusion, and pushing harder from here only makes it worse. more
From Addiction to Top 5% Sales Rep: Kenny Long’s Recovery Story
Kenny Long has 26 years in the trades and is a top 5 percent earner in HVAC sales. He is also in recovery, and the two are not separate stories. They are the same one.
Sam sits down wi... more
The First Electrician Episode of Close It Now (with Homer Coffman)
Electricians get almost no training content built for them, and most of what does exist is the same rigid script every other trade has been handed for years. That's not what this epi... more
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Sam has fab guests and always has impactful and immediately usable! Thanks Sam!
10 years ago I took a chance at becoming a Residential Service HVAC Technician having no knowledge about the field, through Isaac’s in house training “boot camp”. I joined Sam’s “Drive Time” university 18 months ago and now I’m transitioning over to our Home Energy Performance team as an Energy Auditor. Sam, I raise my cup (filled with water :) when I drive) to thank you for sharing your insight and experience on emotional bonding and how it equates to higher closing rates. As a service tech con... more
As someone who is in HVAC sales, I find myself being too aggressive and eager to close. I know I’m leaving money on the table. Sam’s podcast has helped me learn to slow down and understand the value in asking questions and offering solutions.
As a veteran in sales but new to the HVAC industry, I stumbled upon this podcast to increase my proficiency in the home. After listening to just 2 episodes, It helped so much. Sam delivers an easy to follow no BS on selling with integrity and guiding your customers in a way that works. I appreciate your show!
Mark B
This podcast delivers real, actionable sales training. No fluff, just proven techniques that helped me close more deals with confidence.
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Apple Podcasts | #230 |
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This series centers on practical, high-velocity sales training tailored for home services and trades. Episodes emphasize appointment structure, thoughtful questioning, handling objections, and communicating value to homeowners to close deals with confidence. Listeners are likely professionals—owners, managers, and sales teams—seeking repeatable processes, actionable tactics, and mindset shifts to improve close rates and profitability. A standout trait is the host's emphasis on psychology-informed selling, credibility-building, and scalable coaching programs that translate to real-world results across HVAC and associated trades.
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These podcasts share a similar audience with Sales Training. Close It Now!:
1. Waste No Day: A Home Services Motivational Podcast
2. REAL AF with Andy Frisella
3. Sales Logic - Selling Strategies That Work
4. Jocko Podcast
5. HVAC School - For Techs, By Techs
Sales Training. Close It Now! launched 7 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Sales Training. Close It Now! include:
1. James Hatfield
2. Kenny Long
3. Homer Coffman
4. Everett Lippel
5. Ruben Sanchez
6. Josh Baca
7. Dan Antonelli
8. Matt Vorell
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