
Closing sales in home services can feel overwhelming and high-pressure. In every episode, we break down the key components of a successful sales conversation and guide you all the way to the close. From building a winning appointment structure to overcoming real-world objections, we cover it all. Whether you’re brand new or a seasoned pro, this show is your blueprint for selling with confidence an... more
| Publishes | Weekly | Episodes | 298 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | CareersBusinessInvesting | |||

At 412 pounds, Ruben Sanchez was waking up in the middle of the night gasping for air. Pre-diabetic. Sleep apnea so severe his wife begged him to do something. And running a second generation HVAC company at the southern tip of Texas that his father ... more
They said nothing would change. Then everything did.
Sam Wakefield and Josh Baca have both lived the private equity acquisition from the front lines. Not from the boardroom. Not from the highlight reel. From the trucks, the sales calls, and the mome... more
Great branding will never fix poor operations. It will only make poor operations more visible, more expensive, and harder to recover from.
Dan Antonelli has been in the branding world for over 40 years. He started hand lettering trucks at 15 years o... more
One in five people are neurodivergent. Half of them do not know it. And in home services and the trades, the number is likely even higher.
The autonomy, the problem solving, the independence, the hands-on nature of the work attracts a certain kind o... more
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Sam has fab guests and always has impactful and immediately usable! Thanks Sam!
10 years ago I took a chance at becoming a Residential Service HVAC Technician having no knowledge about the field, through Isaac’s in house training “boot camp”. I joined Sam’s “Drive Time” university 18 months ago and now I’m transitioning over to our Home Energy Performance team as an Energy Auditor. Sam, I raise my cup (filled with water :) when I drive) to thank you for sharing your insight and experience on emotional bonding and how it equates to higher closing rates. As a service tech con... more
As someone who is in HVAC sales, I find myself being too aggressive and eager to close. I know I’m leaving money on the table. Sam’s podcast has helped me learn to slow down and understand the value in asking questions and offering solutions.
As a veteran in sales but new to the HVAC industry, I stumbled upon this podcast to increase my proficiency in the home. After listening to just 2 episodes, It helped so much. Sam delivers an easy to follow no BS on selling with integrity and guiding your customers in a way that works. I appreciate your show!
Mark B
This podcast delivers real, actionable sales training. No fluff, just proven techniques that helped me close more deals with confidence.
Key themes from listener reviews, highlighting what works and what could be improved about the show.








Recent interactions between the hosts and their guests.
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This series centers on practical, high-velocity sales training tailored for home services and trades. Episodes emphasize appointment structure, thoughtful questioning, handling objections, and communicating value to homeowners to close deals with confidence. Listeners are likely professionals—owners, managers, and sales teams—seeking repeatable processes, actionable tactics, and mindset shifts to improve close rates and profitability. A standout trait is the host's emphasis on psychology-informed selling, credibility-building, and scalable coaching programs that translate to real-world results across HVAC and associated trades.
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These podcasts share a similar audience with Sales Training. Close It Now!:
1. Waste No Day: A Home Services Motivational Podcast
2. The Home Service Expert Podcast
3. The Martell Method w/ Dan Martell
4. The Game with Alex Hormozi
5. REAL AF with Andy Frisella
Sales Training. Close It Now! launched 7 years ago and published 298 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
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Recent guests on Sales Training. Close It Now! include:
1. Ruben Sanchez
2. Dan Antonelli
3. Matt Vorell
4. Ridgely Goldsborough
5. Lisa Forrest
6. Les Rhynard
7. Adam Dykstra
8. Doug C. Brown
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