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Artwork for Sales Training. Close It Now!

Sales Training. Close It Now!

Sam Wakefield
HVAC
Sales Techniques
HVAC Industry
Personal Growth
Sales Training
Home Improvement
Sales Psychology
Sales
Emotional Intelligence
Mindset
Customer Engagement
Entrepreneurship
Personal Development
Sales Process
Leadership
Sales Coaching
Communication Skills
Sales Strategies
Sales Performance
Work-Life Balance

Closing sales in home services can feel overwhelming and high-pressure. In every episode, we break down the key components of a successful sales conversation and guide you all the way to the close. From building a winning appointment structure to overcoming real-world objections, we cover it all. Whether you’re brand new or a seasoned pro, this show is your blueprint for selling with confidence an... more

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Artwork for Sales Training. Close It Now!

Latest Episodes

At 412 pounds, Ruben Sanchez was waking up in the middle of the night gasping for air. Pre-diabetic. Sleep apnea so severe his wife begged him to do something. And running a second generation HVAC company at the southern tip of Texas that his father ... more

They said nothing would change. Then everything did.

Sam Wakefield and Josh Baca have both lived the private equity acquisition from the front lines. Not from the boardroom. Not from the highlight reel. From the trucks, the sales calls, and the mome... more

Great branding will never fix poor operations. It will only make poor operations more visible, more expensive, and harder to recover from.

Dan Antonelli has been in the branding world for over 40 years. He started hand lettering trucks at 15 years o... more

One in five people are neurodivergent. Half of them do not know it. And in home services and the trades, the number is likely even higher.

The autonomy, the problem solving, the independence, the hands-on nature of the work attracts a certain kind o... more

Key Facts

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Recent Guests

Ruben Sanchez
Owner of Colair, Texas-based HVAC company
Colair
Episode: From 412 Pounds to the Bodybuilding Stage and $21M | Discipline, Business, and the Power of Small Wins | Ruben Sanchez
Dan Antonelli
Owner of Kickcharge Creative, branding expert
Kickcharge Creative
Episode: Branding Won't Save a Broken Business | Dan Antonelli, Kickcharge Creative
Matt Vorell
PhD in Organizational Communication, professor at St. Cloud State University
St. Cloud State University
Episode: ADHD, Autism, and the Trades | Normalizing Neurodiversity in Home Services | Dr. Matt Vorell
Ridgely Goldsborough
Psychologically Unemployable serial entrepreneur and author
Author; Mind Types founder
Episode: Recognize the 7 Mind Types - How Top Performers Speak Their Customer's Language
Lisa Forrest
With Contractor Commerce
Contractor Commerce
Episode: Your Website Is Either Closing Deals or Losing Them — Which Is It? | Lisa Forrest, Contractor Commerce
Les Rhynard
Co-founder of Rapid Recovery and FM Hero
FM Hero / Rapid Recovery
Episode: "Who Is You?" - Refrigerant Responsibility & EPA Rules with Les Rhynard & Adam Dykstra
Adam Dykstra
Co-founder of Rapid Recovery and FM Hero
FM Hero / Rapid Recovery
Episode: "Who Is You?" - Refrigerant Responsibility & EPA Rules with Les Rhynard & Adam Dykstra
Doug C. Brown
Business partner; trades growth expert
Co-founder/Partner at the coaching duo
Episode: $45K to $150K/Month in 90 Days - How Sam & Doug Scaled This Plumbing Business
Christian Moore
Sales professional with experience as comfort advisor, project manager, and selling technician
Cowboys AC (San Antonio area)
Episode: Comfort Advisor vs Selling Technician - The Journey, Pros, Cons, and What You Need to Know

Host

Sam Wakefield
Host of Close It Now!, leading sales training for home-services and trades.

Reviews

4.8 out of 5 stars from 165 ratings
  • Value Packed

    Sam has fab guests and always has impactful and immediately usable! Thanks Sam!

    Apple Podcasts
    5
    BK4Gov
    United Statesa month ago
  • Moving Up at Isaac Heating & AC

    10 years ago I took a chance at becoming a Residential Service HVAC Technician having no knowledge about the field, through Isaac’s in house training “boot camp”. I joined Sam’s “Drive Time” university 18 months ago and now I’m transitioning over to our Home Energy Performance team as an Energy Auditor. Sam, I raise my cup (filled with water :) when I drive) to thank you for sharing your insight and experience on emotional bonding and how it equates to higher closing rates. As a service tech con... more

    Apple Podcasts
    5
    Always The Shield
    United States5 months ago
  • Awesome Podcast

    As someone who is in HVAC sales, I find myself being too aggressive and eager to close. I know I’m leaving money on the table. Sam’s podcast has helped me learn to slow down and understand the value in asking questions and offering solutions.

    Apple Podcasts
    5
    Thenextlevel
    United States8 months ago
  • Informative sales with integrity

    As a veteran in sales but new to the HVAC industry, I stumbled upon this podcast to increase my proficiency in the home. After listening to just 2 episodes, It helped so much. Sam delivers an easy to follow no BS on selling with integrity and guiding your customers in a way that works. I appreciate your show!

    Mark B

    Apple Podcasts
    5
    MarkB8686
    United States8 months ago
  • Game-Changing for HVAC & Service Pros

    This podcast delivers real, actionable sales training. No fluff, just proven techniques that helped me close more deals with confidence.

    Apple Podcasts
    5
    MacPro Certified
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, no-nonsense sales training that translates to every day field work.
The host is described as inspiring and able to simplify complex concepts into actionable steps.
The content is considered valuable for both new entrants and seasoned pros in the trades, with strong emphasis on mindset and process.

Talking Points

Recent interactions between the hosts and their guests.

They Said Nothing Would Change,Then Everything Did. The PE episode. | Josh Baca
Q: What was the tipping point for you personally?
A combination of being undermined by a supervisor's comment about my contribution, followed by ongoing changes and leadership shakeups that eroded trust and the sense of culture I had built with the team.
They Said Nothing Would Change,Then Everything Did. The PE episode. | Josh Baca
Q: What was the moment you realized the PE transition would fundamentally change things?
The moment the announcements went out and the new ownership began talking about changes, followed by the warehouse all-hands meeting where the message that 'nothing would change' collided with the reality of immediate restructuring.
Comfort Advisor vs Selling Technician - The Journey, Pros, Cons, and What You Need to Know
Q: What's your quick takeaway on showing options clearly and avoiding manipulation?
Show options with explicit consequences and maintain ethical clarity; avoid pressuring homeowners and ensure they understand long-term implications.
Comfort Advisor vs Selling Technician - The Journey, Pros, Cons, and What You Need to Know
Q: What's one advantage and one disadvantage for the comfort advisor role vs the selling technician role?
Advantage of comfort advisor: ability to navigate higher-level conversations; disadvantage: market shift toward technicians who can sell due to repair-first demand. For selling technician: advantage is broad opportunities; disadvantage is risk of focusing on quick fixes without long-term planning if not trained in communication.
Comfort Advisor vs Selling Technician - The Journey, Pros, Cons, and What You Need to Know
Q: Are you open to role-play this a little bit to illustrate the approach you take?
They role-play two styles: the 'silent man' approach and a more communicative, transparent version that shows the diagnostic process and presents options with clear rationale.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Sales Training. Close It Now!

What is Sales Training. Close It Now! about and what kind of topics does it cover?

This series centers on practical, high-velocity sales training tailored for home services and trades. Episodes emphasize appointment structure, thoughtful questioning, handling objections, and communicating value to homeowners to close deals with confidence. Listeners are likely professionals—owners, managers, and sales teams—seeking repeatable processes, actionable tactics, and mindset shifts to improve close rates and profitability. A standout trait is the host's emphasis on psychology-informed selling, credibility-building, and scalable coaching programs that translate to real-world results across HVAC and associated trades.

Where can I find podcast stats for Sales Training. Close It Now!?

Rephonic provides a wide range of podcast stats for Sales Training. Close It Now!. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Sales Training. Close It Now! and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Sales Training. Close It Now! get?

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What are the audience demographics for Sales Training. Close It Now!?

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Which podcasts are similar to Sales Training. Close It Now!?

These podcasts share a similar audience with Sales Training. Close It Now!:

1. Waste No Day: A Home Services Motivational Podcast
2. The Home Service Expert Podcast
3. The Martell Method w/ Dan Martell
4. The Game with Alex Hormozi
5. REAL AF with Andy Frisella

How many episodes of Sales Training. Close It Now! are there?

Sales Training. Close It Now! launched 7 years ago and published 298 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Sales Training. Close It Now!?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Sales Training. Close It Now!?

Recent guests on Sales Training. Close It Now! include:

1. Ruben Sanchez
2. Dan Antonelli
3. Matt Vorell
4. Ridgely Goldsborough
5. Lisa Forrest
6. Les Rhynard
7. Adam Dykstra
8. Doug C. Brown

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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