
Closing sales in home services can feel overwhelming and high-pressure. In every episode, we break down the key components of a successful sales conversation and guide you all the way to the close. From building a winning appointment structure to overcoming real-world objections, we cover it all. Whether you’re brand new or a seasoned pro, this show is your blueprint for selling with confidence an... more
| Publishes | Weekly | Episodes | 287 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | CareersBusinessInvesting | |||

How many times have you been in an appointment where everything was going great, and then they hit you with one of these:
"I need to talk to my spouse."
"This is a big decision. I need to think about it."
"I'm getting three quotes. I'll let you kn... more
This episode is different. Crystal Williams didn't study marketing in some classroom and decide to sell services to contractors. She was born into the trades. Her grandfather, father, and brother all built and ran McWilliams Heating, Cooling and Plum... more
How much time do you spend actually doing the work of sales versus how much time do you spend tripping out about the appointment?
Be honest. You're driving to the appointment, mentally role-playing every possible scenario. What if they say this? Wha... more
How many times have you presented options and gotten "Let me think about it"?
Here's what's actually happening: They have no idea how to make this decision. They've bought HVAC once, maybe twice in their life. They don't know what questions to ask. ... more
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10 years ago I took a chance at becoming a Residential Service HVAC Technician having no knowledge about the field, through Isaac’s in house training “boot camp”. I joined Sam’s “Drive Time” university 18 months ago and now I’m transitioning over to our Home Energy Performance team as an Energy Auditor. Sam, I raise my cup (filled with water :) when I drive) to thank you for sharing your insight and experience on emotional bonding and how it equates to higher closing rates. As a service tech con... more
As someone who is in HVAC sales, I find myself being too aggressive and eager to close. I know I’m leaving money on the table. Sam’s podcast has helped me learn to slow down and understand the value in asking questions and offering solutions.
As a veteran in sales but new to the HVAC industry, I stumbled upon this podcast to increase my proficiency in the home. After listening to just 2 episodes, It helped so much. Sam delivers an easy to follow no BS on selling with integrity and guiding your customers in a way that works. I appreciate your show!
Mark B
This podcast delivers real, actionable sales training. No fluff, just proven techniques that helped me close more deals with confidence.
Sam takes his time and has deep insight and wisdom when it comes to HVAC sales. It’s not your typical just hustle and get it podcast. He peels backs the layers to break down the psychology of the sale, customers, and how you can reach your greatest potential. If you want to take your career to the next level its a must listen. Thanks Sam keep up the great work!!
-Miles
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #58 |
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This show focuses on transforming in-home sales conversations for home services, with an emphasis on reducing pressure and guiding customers toward confident decisions. Episodes explore first-appointment structure, mindset shifts, objection handling, and ethical selling, often featuring guest experts and real-world coaching insights. The approach centers on curiosity, emotional intelligence, and a people-first view of homeowners, aiming to boost trust, clarity, and closing rates without high-pressure tactics. It stands out for practical, repeatable steps, accountability coaching, and a strong emphasis on personal growth alongside sales skills.
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These podcasts share a similar audience with Sales Training. Close It Now!:
1. Waste No Day: A Home Services Motivational Podcast
2. The Home Service Expert Podcast
3. Service MVP Sales Training Podcast with Joe Crisara
4. This Past Weekend w/ Theo Von
5. HVAC School - For Techs, By Techs
Sales Training. Close It Now! launched 7 years ago and published 287 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Sales Training. Close It Now! include:
1. Crystal Williams
2. Kyle Sattler
3. Paul Olson
4. Josh Thomas
5. William Fruin
6. Damon Lilly
7. JD De La Rosa
8. Andrew Randall
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