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Artwork for Sales Training. Close It Now!

Sales Training. Close It Now!

Sam Wakefield
HVAC
Sales Techniques
HVAC Industry
Personal Growth
Sales Training
Home Improvement
Sales Psychology
Sales
Emotional Intelligence
Mindset
Customer Engagement
Entrepreneurship
Personal Development
Sales Process
Leadership
Sales Coaching
Communication Skills
Sales Strategies
Sales Performance
Home Services

Closing sales in home services can feel overwhelming and high-pressure. In every episode, we break down the key components of a successful sales conversation and guide you all the way to the close. From building a winning appointment structure to overcoming real-world objections, we cover it all. Whether you’re brand new or a seasoned pro, this show is your blueprint for selling with confidence an... more

PublishesWeeklyEpisodes300Founded7 years ago
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Artwork for Sales Training. Close It Now!

Latest Episodes

James Hatfield fell off enough ladders running his own painting and power washing company that he fell into technology instead. His last company exited for six billion dollars. His current one, Live Switch, has become one of the fastest growing platf... more

You’re mid-appointment. The homeowner should know the answer. Instead they go quiet, deer in the headlights, repeating themselves, qualifying what they just said. It’s not resistance. It’s confusion, and pushing harder from here only makes it worse. more

From Addiction to Top 5% Sales Rep: Kenny Long’s Recovery Story

Kenny Long has 26 years in the trades and is a top 5 percent earner in HVAC sales. He is also in recovery, and the two are not separate stories. They are the same one.

Sam sits down wi... more

The First Electrician Episode of Close It Now (with Homer Coffman)

Electricians get almost no training content built for them, and most of what does exist is the same rigid script every other trade has been handed for years. That's not what this epi... more

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Recent Guests

James Hatfield
Former painting and power-washing contractor, technology entrepreneur, and founder of Live Switch
Live Switch
Episode: Race to the Face: Winning Jobs Before You Ever Drive Out
Kenny Long
HVAC trades veteran; recovery advocate; featured guest sharing his addiction-to-recovery journey
Independent contractor in HVAC/Home Services
Episode: From Addiction to Top 5% Sales Rep: Kenny Long’s Recovery Story
Homer Coffman
Founder of HIT (Highly Intuitive Technician Training)
HIT - Highly Intuitive Technician Training
Episode: The First Electrician Episode of Close It Now (with Homer Coffman)
Everett Lippel
Founder of So I Was In This House podcast
So I Was In This House
Episode: Private Equity, AI, and the Future of Home Services with Everett Lippel
Ruben Sanchez
Owner of Colair, Texas-based HVAC company
Colair
Episode: From 412 Pounds to the Bodybuilding Stage and $21M | Discipline, Business, and the Power of Small Wins | Ruben Sanchez
Josh Baca
Guest on the show
PE/Private Equity discussions in HVAC space
Episode: They Said Nothing Would Change,Then Everything Did. The PE episode. | Josh Baca
Dan Antonelli
Owner of Kickcharge Creative, branding expert
Kickcharge Creative
Episode: Branding Won't Save a Broken Business | Dan Antonelli, Kickcharge Creative
Matt Vorell
PhD in Organizational Communication, professor at St. Cloud State University
St. Cloud State University
Episode: ADHD, Autism, and the Trades | Normalizing Neurodiversity in Home Services | Dr. Matt Vorell
Ridgely Goldsborough
Psychologically Unemployable serial entrepreneur and author
Author; Mind Types founder
Episode: Recognize the 7 Mind Types - How Top Performers Speak Their Customer's Language

Host

Sam Wakefield
Host of Close It Now!, leading sales training for home-services and trades.

Reviews

4.8 out of 5 stars from 169 ratings
  • Value Packed

    Sam has fab guests and always has impactful and immediately usable! Thanks Sam!

    Apple Podcasts
    5
    BK4Gov
    United States3 months ago
  • Moving Up at Isaac Heating & AC

    10 years ago I took a chance at becoming a Residential Service HVAC Technician having no knowledge about the field, through Isaac’s in house training “boot camp”. I joined Sam’s “Drive Time” university 18 months ago and now I’m transitioning over to our Home Energy Performance team as an Energy Auditor. Sam, I raise my cup (filled with water :) when I drive) to thank you for sharing your insight and experience on emotional bonding and how it equates to higher closing rates. As a service tech con... more

    Apple Podcasts
    5
    Always The Shield
    United States7 months ago
  • Awesome Podcast

    As someone who is in HVAC sales, I find myself being too aggressive and eager to close. I know I’m leaving money on the table. Sam’s podcast has helped me learn to slow down and understand the value in asking questions and offering solutions.

    Apple Podcasts
    5
    Thenextlevel
    United States10 months ago
  • Informative sales with integrity

    As a veteran in sales but new to the HVAC industry, I stumbled upon this podcast to increase my proficiency in the home. After listening to just 2 episodes, It helped so much. Sam delivers an easy to follow no BS on selling with integrity and guiding your customers in a way that works. I appreciate your show!

    Mark B

    Apple Podcasts
    5
    MarkB8686
    United States10 months ago
  • Game-Changing for HVAC & Service Pros

    This podcast delivers real, actionable sales training. No fluff, just proven techniques that helped me close more deals with confidence.

    Apple Podcasts
    5
    MacPro Certified
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, no-nonsense sales training that translates to every day field work.
The host is described as inspiring and able to simplify complex concepts into actionable steps.
The content is considered valuable for both new entrants and seasoned pros in the trades, with strong emphasis on mindset and process.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Race to the Face: Winning Jobs Before You Ever Drive Out
Q: Who in a small home services company is going to shoulder the task of doing something with all this recorded data?
Hatfield says very small companies should focus on the few features that solve an immediate need, such as video connections or guided service requests, and avoid adopting tools they do not have the capacity to use. Larger teams with office staff and multiple crews can make broader use of AI and recorded data.
Race to the Face: Winning Jobs Before You Ever Drive Out
Q: What does race to the face mean, and how is it different from speed to lead?
Speed to lead means responding quickly to an inquiry. Race to the face is the next step: connecting by video as soon as possible so customers can see the contractor, build trust, and assess the issue before an in-person visit.
Private Equity, AI, and the Future of Home Services with Everett Lippel
Q: Who is Everett Lippel and what does he do?
Everett is the host of So I Was In This House and an HVAC and home services veteran who shares field stories and focuses on authentic conversations and practical sales approaches.
They Said Nothing Would Change,Then Everything Did. The PE episode. | Josh Baca
Q: What was the tipping point for you personally?
A combination of being undermined by a supervisor's comment about my contribution, followed by ongoing changes and leadership shakeups that eroded trust and the sense of culture I had built with the team.
They Said Nothing Would Change,Then Everything Did. The PE episode. | Josh Baca
Q: What was the moment you realized the PE transition would fundamentally change things?
The moment the announcements went out and the new ownership began talking about changes, followed by the warehouse all-hands meeting where the message that 'nothing would change' collided with the reality of immediate restructuring.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Sales Training. Close It Now!

What is Sales Training. Close It Now! about and what kind of topics does it cover?

This series centers on practical, high-velocity sales training tailored for home services and trades. Episodes emphasize appointment structure, thoughtful questioning, handling objections, and communicating value to homeowners to close deals with confidence. Listeners are likely professionals—owners, managers, and sales teams—seeking repeatable processes, actionable tactics, and mindset shifts to improve close rates and profitability. A standout trait is the host's emphasis on psychology-informed selling, credibility-building, and scalable coaching programs that translate to real-world results across HVAC and associated trades.

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How many listeners does Sales Training. Close It Now! get?

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What are the audience demographics for Sales Training. Close It Now!?

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Which podcasts are similar to Sales Training. Close It Now!?

These podcasts share a similar audience with Sales Training. Close It Now!:

1. Waste No Day: A Home Services Motivational Podcast
2. REAL AF with Andy Frisella
3. Sales Logic - Selling Strategies That Work
4. Jocko Podcast
5. HVAC School - For Techs, By Techs

How many episodes of Sales Training. Close It Now! are there?

Sales Training. Close It Now! launched 7 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Sales Training. Close It Now!?

Recent guests on Sales Training. Close It Now! include:

1. James Hatfield
2. Kenny Long
3. Homer Coffman
4. Everett Lippel
5. Ruben Sanchez
6. Josh Baca
7. Dan Antonelli
8. Matt Vorell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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