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Artwork for Podcasting in Professional Services

Podcasting in Professional Services

John Tyreman
Podcasting
Asking For a Friend
Red Cedar Marketing
Architecture
Red Cedar
Recruitment
Linkedin
Blogging
Legal Recruitment
KC Partners
Legal Career Content
The Core Group
Creative Professionals
Money Mindset
Employee Onboarding
Category Design
Workplace Culture
The Profitable Creative
Alt CMO
Life Of an Architect

Turn your expertise into a media engine.

Podcasting in Professional Services explores how industry experts are using podcasts to stand out in crowded markets, earn trust at scale, and create real business impact.

Each episode breaks down the strategy behind successful podcast media brands—why they started, how they’re positioned, and how they actually drive growth. Hosted by John Tyreman, Founde... more

PublishesMonthlyEpisodes49Founded3 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Podcasting in Professional Services

Latest Episodes

What if new hires had a leg up on firm culture even before their first day? 

In this episode, John Tyreman sits down with Bethany Silvis, Marketing Strategy Manager at accounting firm Kerkering Barberio (KB) and host of Asking for a Friend. Bethany ... more

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In this episode of Podcasting in Professional Services, John Tyreman sits down with Christian Brim, founder and CEO of The Core Group, author of Profit First for Creatives, and host of The Profitable Creative and The Chris Project podcasts.

Christia... more

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In this episode, John Tyreman sits down with Robert Hanna, founder of the legal recruiting firm KC Partners and host of the UK's number one law podcast, Legally Speaking. Robert shares his journey of launching a podcast in 2019 as a way to stand out ... more

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In this episode of Podcasting in Professional Services, Bob Borson, a principal at the multidisciplinary firm BOKA Powell and the creator behind the hugely successful Life of an Architect brand, joins the show to share his 16-year journey. It all sta... more

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Key Facts

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Recent Guests

Bethany Silvis
Marketing Strategy Manager at Kerkering Barberio and host of Asking for a Friend
Kerkering Barberio
Episode: Asking For a Friend, with Bethany Silvis
Christian Brim
Founder and CEO of The Core Group, author of Profit First for Creatives, and podcast host.
The Core Group
Episode: The Profitable Creative, with Christian Brim
Robert Hanna
Founder and Managing Director at KC Partners; Host of Legally Speaking
KC Partners
Episode: Legally Speaking, with Robert Hanna
Bob Borson
Principal at Boca Powell; co-host of The Life of an Architect podcast
Boca Powell
Episode: Life of an Architect, with Bob Borson
Mark Evans
Founder of Marketing Spark, host of Marketing Spark podcast
Marketing Spark
Episode: Marketing Spark, with Mark Evans

Host

John Tyreman
Founder of Red Cedar Marketing

Reviews

5.0 out of 5 stars from 8 ratings
  • Great Insight

    John and his guests deliver some terrific strategic and tactical insight into marketing.

    Apple Podcasts
    5
    Buckpost
    Canada6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the combination of strategic perspective and practical marketing advice from John and his guests.

Talking Points

Recent interactions between the hosts and their guests.

The Profitable Creative, with Christian Brim
Q: What's the pivot that you're in the middle of doing right now?
Brim says a workshop on category design helped his team focus on identifying an unsolved market problem and developing a new solution. They were still working on the solution and planned to launch it later in the year.
The Profitable Creative, with Christian Brim
Q: Can you set the stage for our listeners? Tell us a little bit about The Core Group and the kinds of businesses that you serve.
Brim says The Core Group began as an accounting services franchise in 1997, serving small businesses with accounting, tax, payroll and bookkeeping services. The firm later chose creative professionals as its target market because they were clients the team valued and related to.
Asking For a Friend, with Bethany Silvis
Q: What was the impact of that shift in strategy?
Interns and job candidates found the episodes while researching the firm and arrived with a sense of who their coworkers were. The podcast also helped connect employees across offices and continued to influence recruiting after production paused.
Asking For a Friend, with Bethany Silvis
Q: What was the original intent of launching Asking for a Friend?
The initial plan was lead generation and client education, but the firm had enough client work and needed staff. The podcast shifted toward recruiting and helping employees and candidates get to know colleagues.
Legally Speaking, with Robert Hanna
Q: Why start a podcast in the first place?
To create blue ocean opportunities, establish a new channel for client outreach, and lead with value through content and conversations with legal professionals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Podcasting in Professional Services

What is Podcasting in Professional Services about and what kind of topics does it cover?

Practical conversations about using podcasts to build expertise-led media brands in professional services. Host John Tyreman speaks with firm leaders, marketers and experienced podcasters about why they launched their shows, how they position and produce them, and how podcasting can support trust, business development, recruiting, workplace culture and brand growth. Episodes combine strategic frameworks with candid accounts of what worked, what proved difficult and how formats or goals changed over time. The focus extends beyond audience growth and lead generation to the broader business value of relationships, employee connection and distinctive storytelling. A research-focused installment adds findings on positioning, production, measurem... more

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How many listeners does Podcasting in Professional Services get?

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How many subscribers and views does Podcasting in Professional Services have?

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Which podcasts are similar to Podcasting in Professional Services?

These podcasts share a similar audience with Podcasting in Professional Services:

1. Domain Name Wire Podcast

How many episodes of Podcasting in Professional Services are there?

Podcasting in Professional Services launched 3 years ago and published 49 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Podcasting in Professional Services?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Podcasting in Professional Services?

Recent guests on Podcasting in Professional Services include:

1. Bethany Silvis
2. Christian Brim
3. Robert Hanna
4. Bob Borson
5. Mark Evans

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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