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Artwork for The Affiliate Marketing Podcast

The Affiliate Marketing Podcast

Lee-Ann Johnstone - Founder of Affiverse
Affiliate Marketing
Igaming
SEO
Affter
Performance Marketing
AI In Marketing
Digital Marketing
Influencer Marketing
Lead Generation
Burnout
Canada
Kazakhstan
Elevate Summit
Dark Patterns
Data Aggregation
Affiliate Programs
Tiktok
Stress Management
Email Marketing
Amplify Summit

We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing. Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and... more

PublishesWeeklyEpisodes281Founded7 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for The Affiliate Marketing Podcast

Latest Episodes

Why Every Affiliate Manager Needs to Understand What's Happening to Search Right Now

Search is changing faster than most programs can adapt. AI-powered platforms like ChatGPT and Gemini are absorbing customer journeys that used to generate trackable... more

YouTube

How treating compliance as a marketing function rather than a legal checkbox can protect your program, your brand, and your bottom line.

If compliance makes your eyes glaze over, this episode is worth pushing through. Sarafina Wolde Gabriel, CEO of ... more

YouTube

Why personalised affiliate recruitment still outperforms automation (and what the best affiliate managers do differently)

If your affiliate recruitment is generating lists but not conversations, this episode is your reset. Frederic Jean-Bart, founde... more

YouTube

Why tracking everything your affiliates do matters more now than ever before (and what conversion protection tells us about lost revenue)

If your affiliate program isn't tracking properly, you could be losing millions without realising it. Adam Ross... more

YouTube

If you're running an affiliate program based purely on last-click attribution, you're missing the complete picture of how customers actually buy. Phil Thompson, Partnerships Manager at fintech publisher Zilch, shares insights from their platform's 5 ... more

YouTube

When Tricia Meyer's name was called as this year's Pinnacle Award winner at Affiliate Summit West, there was a moment of silence. Not because the room disagreed, but because Tricia herself didn't believe it. After two decades of watching her heroes r... more

YouTube

The OG Publisher's Blueprint for Building Partnerships That Actually Last

Your affiliate program has hundreds of approved publishers, but only a handful are actively promoting you. Sound familiar? Stuart Miles, founder of Squirrel and former owner o... more

YouTube

Why Your Affiliate Program Might Be Losing Traffic Without You Realising It

When 62% of AI citations reference affiliate sources but only 20% link to direct providers, something fundamental has shifted in how consumers discover financial products. J... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Alex Springer
Head of openattribution.org initiative; veteran in affiliate/performance marketing
openattribution.org
Episode: Open Attribution: The Fix for the Zero-Click Era
Sarafina Wolde Gabriel
CEO of Rightlander and expert in affiliate marketing compliance and regulation.
Rightlander
Episode: The Hidden Affiliate Risk That Could Sink Your Brand
Frederic Jean-Bart
Founder of Performance Partners
Performance Partners
Episode: Trust Over Transactions: Building Loyalty in Modern Affiliate Marketing
Adam Ross
CEO of Awin, the world's largest affiliate network
Awin
Episode: Awin's Adam Ross: Why Affiliate Still Wins! Two Decades Distilled in One Episode
Phil Thompson
Manager at Zilch, with 15 years of experience in partnerships
Zilch
Episode: Beyond Discounts: Zilch Reveals What Actually Influences UK Purchases Today
Stuart Miles
Founder of Squirrel and experienced publisher in consumer technology
Squirrel
Episode: Why Human Approaches to Building Affiliate Partnerships Still Work
Jon Ostler
CEO of finder.com, a leading financial services comparison publisher
finder.com
Episode: The Great Affiliate Bypass: Understanding the Impact of AEO in 2026
Ishtvan Torpoi
A prominent figure in the affiliate marketing community with over 10 years of experience.
Episode: Honey, We Have a Problem? Navigating the Affiliate Channel in 2026
Ewen Finser
CEO of ReddVisible
Episode: Pathways to Performance: Mastering the Modern User Journey

Host

Lee-Ann Johnstone
Host and CEO of Affiverse, an award-winning affiliate marketing agency, with insights into the changing trends in digital marketing and affiliate success.

Reviews

4.9 out of 5 stars from 75 ratings
  • Fantastic host and show!

    I love this show so much, I never miss it! Always interesting and hugely entertaining, I'm a great fan and recommend you far and wide. My favorite podcast 😘 Every week there is so much information every episode is fabulous

    Apple Podcasts
    5
    Rhysrichards
    United Kingdom2 years ago
  • Thanks for your hard work

    I listen to it every week it’s so good

    Apple Podcasts
    5
    Mason Harrison10
    United Kingdom3 years ago
  • nice

    nice show

    Apple Podcasts
    5
    harry 002
    United States3 years ago
  • Best podcast

    Glad I have found you again, you cheer up my day 😀

    Apple Podcasts
    5
    James Wade..
    United Kingdom3 years ago
  • 💕

    I am so intrigued

    Apple Podcasts
    5
    Fromdeathtorecovery
    United States3 years ago
  • Saving grace - be sure to listen!

    I clicked on one episode with a goal to listen before going to bed. It’s currently the middle of the night and Imm about 6 episodes in. I can’t. Stop. Listening. Leeann provides so much insight that is incredibly helpful!

    Apple Podcasts
    5
    CharleeAnn Nemelka
    United States3 years ago
  • Fantastic content and tips!

    I recently started looking into affiliate marketing for my jewellery brand and was looking for something new to listen to while I work. Popped affiliate marketing into the search and out of all the covers, this podcast’s stood out to me as warm and real. I also loved that that the host is a WOMAN. Yay! Definitely well worth the listen. Great industry leader guests, knowledgeable host, and amazing tips. One thing that irks me is the opening music is very loud compared to the voiceovers/interviews... more

    Apple Podcasts
    5
    Thandie Dowery
    South Africa3 years ago
  • Favourite podcast

    Love The Affiliate Marketing Podcast, breaking down the legal stuff in a really good way. I love this podcast. Informative and honest and deals with sensitive topics well.

    Apple Podcasts
    5
    Elvira3076
    United Kingdom4 years ago
  • Relevant and entertaining content

    Lee-Ann does such a wonderful job with these podcasts. I always enjoying listening and learn something new every show. Thank you!!!

    Apple Podcasts
    5
    sraybur
    United States4 years ago
  • Great Podcast

    This is a great podcast and very informative and interesting keep up the good work.

    Apple Podcasts
    5
    Alex9053T
    United Kingdom4 years ago
  • It’s changed my life!

    This is a wonderful podcast I've been listening to for a month. Thanks Lee-Ann Johnstone

    Apple Podcasts
    5
    Andrew Frase
    United Kingdom4 years ago
  • Super helpful podcast

    I really like Lee-Ann’s style, she’s so knowledgable so this is a super helpful podcast for anyone in the affiliate world

    Apple Podcasts
    5
    sophia_g_
    United Kingdom5 years ago
  • Great insight!

    A range of tips and lessons learned within the affiliate marketing ecosystem

    Apple Podcasts
    5
    Tetel15
    Chile5 years ago
  • Precise and current insights - applicable to all business leaders.

    I really like the frank and dynamic nature of the conversations Lee-Ann has and the high calibre of her guests.

    Not just gaming industry and marketers will find this interesting and useful. Although I am a Marketer and both benefited from and enjoyed the modern language and relevant tips and real-world insights.

    Apple Podcasts
    5
    Fri3ndship
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful and actionable content provided in each episode, noting that it's both informative and engaging.
Many reviews highlight the host's knowledgeable and friendly style, with mentions of the high quality and relevance of guest contributions.
Some listeners express excitement about the content, stating that it has positively impacted their understanding of affiliate marketing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Open Attribution: The Fix for the Zero-Click Era
Q: What practical steps is Open Attribution taking to implement transparency?
They are building a simple, standardized signal set (a manifest of URLs and sources), promoting governance through industry bodies, and pushing for interoperable commerce protocols so publishers and brands can see and be paid for their influence.
Open Attribution: The Fix for the Zero-Click Era
Q: Why is last-click attribution considered broken in the current AI-assisted search landscape?
Because content influence is distributed across many touchpoints, including AI-generated interactions, and consumers follow non-linear journeys where the final purchase can be influenced by earlier content, reviews, and agent-assisted experiences.
Trust Over Transactions: Building Loyalty in Modern Affiliate Marketing
Q: What are some of the things that you and your team are doing to just keep that humanistic element inside the program management?
We engage with good opportunities for relationships and partnerships through calls instead of emails, helping to build better connections.
Awin's Adam Ross: Why Affiliate Still Wins! Two Decades Distilled in One Episode
Q: Can you just tell people what the Conversion Protection Initiative is and how it's worked?
The Conversion Protection Initiative was designed to drive the adoption of the latest tracking methodologies and improve tracking accuracy, resulting in over $250 million of additional revenue being tracked.
The Future is Agentic: How to Prepare for AI in Affiliate Marketing
Q: What advice would you give to those new to AI in affiliate marketing?
Act now, but ensure you have a strategic approach in place to guide your adoption of AI tools and frameworks.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Household Income
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Frequently Asked Questions About The Affiliate Marketing Podcast

What is The Affiliate Marketing Podcast about and what kind of topics does it cover?

Aimed at individuals and businesses looking to enhance their affiliate marketing strategies, the series offers a deep dive into the evolving landscape of affiliate and performance marketing. It showcases a variety of expert guests who share practical insights on building, scaling, and managing affiliate programs effectively in a fast-paced digital environment. Key discussions often revolve around emerging technologies like AI, community building, and best practices for maintaining successful partnerships. With a strong emphasis on actionable strategies, the episodes are structured to inspire listeners to adapt and innovate within their affiliate marketing efforts, making it an essential resource for anyone in the marketing domain.

Where can I find podcast stats for The Affiliate Marketing Podcast?

Rephonic provides a wide range of podcast stats for The Affiliate Marketing Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Affiliate Marketing Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Affiliate Marketing Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Affiliate Marketing Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Affiliate Marketing Podcast?

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How many subscribers and views does The Affiliate Marketing Podcast have?

To see how many followers or subscribers The Affiliate Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of The Affiliate Marketing Podcast are there?

The Affiliate Marketing Podcast launched 7 years ago and published 281 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Affiliate Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Affiliate Marketing Podcast?

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How do I access podcast episode transcripts for The Affiliate Marketing Podcast?

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What guests have appeared on The Affiliate Marketing Podcast?

Recent guests on The Affiliate Marketing Podcast include:

1. Alex Springer
2. Sarafina Wolde Gabriel
3. Frederic Jean-Bart
4. Adam Ross
5. Phil Thompson
6. Stuart Miles
7. Jon Ostler
8. Ishtvan Torpoi

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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