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Artwork for The Affiliate Marketing Podcast

The Affiliate Marketing Podcast

Lee-Ann Johnstone - Founder of Affiverse
Affiliate Marketing
Performance Marketing
Igaming
Partnerships
Digital Marketing
Influencer Marketing
SEO
E-Commerce
Community Building
Content Creation
AI In Marketing
Customer Acquisition
Affiliate Programs
Lead Generation
B2B Marketing
Artificial Intelligence
Affiliate Program Management
Card-Linked Offers
Marketing Strategy
Partnership Management

We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing. Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and... more

PublishesWeeklyEpisodes289Founded7 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

Listen to this Podcast

Artwork for The Affiliate Marketing Podcast

Latest Episodes

What happens when the biggest threat to your publishing business is also buried inside the data you're not looking at? 

Jorge Barbosa of wecantrack, joins Lee-Ann to talk about what is actually happening to publishers right now, why most of them are... more

What happens when your affiliate publisher is a sleep-deprived new mum with 45,000 verified users, a Dragon's Den deal, and strong opinions about how brands treat people? You listen.

Olivia Davson is the co-founder of Cubbi, the UK's first discount ... more

YouTube

The rules of discovery are being rewritten in real time. Here is what affiliate managers need to understand before the market moves on without them.

If you have been half-listening to conversations about AI search and hoping it will settle down befo... more

YouTube

The diagnostic framework that 20 years of affiliate program management built - and why most programs are not broken, just badly diagnosed.

If your affiliate program is underperforming and you are not sure where to start, this episode will change how... more

YouTube

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Recent Guests

Reza Moaiandin
Co-founder of SALT.agency, specializes in SEO, AEO, and GEO
SALT.agency
Episode: AEO, GEO, SEO: Who, What & Why
Tara Alvarez Garcia
Performance and leadership coach
Independent coach
Episode: Mastering The Art of Difficult Conversations With Affiliate Partners
Karolina Pelc
Entrepreneur and author of Her Play, former executive in online gaming
Independent entrepreneur; former VP at FanDuel
Episode: Why Traction Beats Perfection: Unveiling the Power of HerPlay
Ishtvan Torpoi
Season guest who discussed growth habits and data monitoring
Unknown/Season guest
Episode: Season 24 in Review: The Industry is Changing: Here’s What We Learned This Season
Tricia Mayer
Reflecting on PMA leadership and community building
Performance Marketing Association
Episode: Season 24 in Review: The Industry is Changing: Here’s What We Learned This Season
Frederick Jean-Bart
Founder of Performance Partners, on outreach quality and deal-making
Performance Partners
Episode: Season 24 in Review: The Industry is Changing: Here’s What We Learned This Season
Sarafina Waldegabril
CEO of Rightlander, on compliance as a growth lever
Rightlander
Episode: Season 24 in Review: The Industry is Changing: Here’s What We Learned This Season
Lauryn Day
Director of Agency Partnerships at Levanta
Levanta
Episode: Season 24 in Review: The Industry is Changing: Here’s What We Learned This Season
Alex Springer
Head of openattribution.org initiative; veteran in affiliate/performance marketing
openattribution.org
Episode: Open Attribution: The Fix for the Zero-Click Era

Host

Lee-Ann Johnstone
Host of The Affiliate Marketing Podcast

Reviews

4.9 out of 5 stars from 75 ratings
  • Fantastic host and show!

    I love this show so much, I never miss it! Always interesting and hugely entertaining, I'm a great fan and recommend you far and wide. My favorite podcast 😘 Every week there is so much information every episode is fabulous

    Apple Podcasts
    5
    Rhysrichards
    United Kingdom3 years ago
  • Thanks for your hard work

    I listen to it every week it’s so good

    Apple Podcasts
    5
    Mason Harrison10
    United Kingdom3 years ago
  • nice

    nice show

    Apple Podcasts
    5
    harry 002
    United States3 years ago
  • Best podcast

    Glad I have found you again, you cheer up my day 😀

    Apple Podcasts
    5
    James Wade..
    United Kingdom3 years ago
  • 💕

    I am so intrigued

    Apple Podcasts
    5
    Fromdeathtorecovery
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host's clarity and the show's fresh, practitioner-focused perspectives.
The host keeps insights practical and actionable for affiliate marketers.
Guests bring high-caliber industry expertise and real-world case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

AEO, GEO, SEO: Who, What & Why
Q: In five years, affiliate managers who thrive will be the ones who what?
They will focus on understanding their customer behaviors deeply, producing content that resonates with those behaviors, and then aligning the partner ecosystem to match that audience.
AEO, GEO, SEO: Who, What & Why
Q: What should a diagnostic process look like for someone starting to rethink their partner mix in light of AEO/GEO?
Start with solid SEO foundations—indexing, crawling, and information retrieval—before chasing AEO/GEO; then map customer behavior to the right partner mix, ensuring foundations are sound to support any experimentation.
AEO, GEO, SEO: Who, What & Why
Q: Can you just start us off with the basics, because a lot of people are listening at very different levels in their career?
SEO, AEO, and GEO are not strictly separate disciplines but surface content differently depending on the engine or environment; SEO focuses on rankings and clicks, AEO aims to be the direct answer in a snippet or voice response, and GEO targets being part of AI-generated answers rather than a single ranked result.
Why Traction Beats Perfection: Unveiling the Power of HerPlay
Q: Tell us a little bit about your backstory and how you landed in affiliate marketing.
I started on the ground in traditional gaming and hospitality roles, gradually moving into online gaming, product, and management. Key moves included joining LeoVegas during its growth phase, leading to a focus on engaging jackpot solutions and innovative marketing. The journey culminated in founding BeyondPlay and a pivotal acquisition by FanDuel, which shaped my perspective on risk, agility, and building products with real customer impact.
Open Attribution: The Fix for the Zero-Click Era
Q: What practical steps is Open Attribution taking to implement transparency?
They are building a simple, standardized signal set (a manifest of URLs and sources), promoting governance through industry bodies, and pushing for interoperable commerce protocols so publishers and brands can see and be paid for their influence.

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Frequently Asked Questions About The Affiliate Marketing Podcast

What is The Affiliate Marketing Podcast about and what kind of topics does it cover?

This show centers on affiliate and performance marketing, with discussions spanning AI-enabled attribution, open attribution, compliance, creator partnerships, and how brands can build resilient affiliate programs. Episodes often feature industry leaders sharing practical strategies for program optimization, human-centric outreach, and navigating new tech like AI, data tools, and evolving monetization models. A standout throughline is the emphasis on trustworthy relationships, transparency, and sustainable growth, making it valuable for managers, publishers, and brands seeking actionable guidance in a fast-moving landscape.

Where can I find podcast stats for The Affiliate Marketing Podcast?

Rephonic provides a wide range of podcast stats for The Affiliate Marketing Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Affiliate Marketing Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Affiliate Marketing Podcast get?

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To see how many followers or subscribers The Affiliate Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Affiliate Marketing Podcast?

These podcasts share a similar audience with The Affiliate Marketing Podcast:

1. Affiliate Marketing Millionaire
2. The Startup Ideas Podcast
3. UGC 101 - Build Your Content Creation Business
4. The Daily

How many episodes of The Affiliate Marketing Podcast are there?

The Affiliate Marketing Podcast launched 7 years ago and published 289 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Affiliate Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Affiliate Marketing Podcast?

Recent guests on The Affiliate Marketing Podcast include:

1. Reza Moaiandin
2. Tara Alvarez Garcia
3. Karolina Pelc
4. Ishtvan Torpoi
5. Tricia Mayer
6. Frederick Jean-Bart
7. Sarafina Waldegabril
8. Lauryn Day

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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