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Artwork for The Affiliate Marketing Podcast

The Affiliate Marketing Podcast

Lee-Ann Johnstone - Founder of Affiverse
Affiliate Marketing
SEO
Igaming
Affter
Performance Marketing
AI In Marketing
Digital Marketing
Influencer Marketing
Lead Generation
Burnout
Kazakhstan
Canada
Elevate Summit
Dark Patterns
Affiliate Programs
Data Aggregation
Tiktok
Stress Management
Email Marketing
Amplify Summit

We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing. Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and... more

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Artwork for The Affiliate Marketing Podcast

Latest Episodes

The coaching framework that helps affiliate managers navigate commercial conflict, set boundaries, and lead with confidence even when the conversation gets uncomfortable.

If you have ever walked into a partner meeting already dreading it, or sent a ... more

From Casino Dealer to iGaming Exit: What Hustle Actually Looks Like

You've heard people credit their success to luck. Karolina Pelc doesn't buy it. The founder of BeyondPlay, who built and sold her gaming software startup to FanDuel in 2024, traces e... more

YouTube

Every major insight, turning point, and uncomfortable truth from the season that changed how the industry thinks about performance

If you missed any episode this season, or if you listened to all of them and want to make sense of where they connect,... more

YouTube

The E-Commerce Brand's Guide to Unified Performance Marketing in 2026

If your affiliate and influencer teams are still working in separate silos with separate budgets and separate tools, this episode will challenge everything about how you've struct... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Ishtvan Torpoi
Season guest who discussed growth habits and data monitoring
Unknown/Season guest
Episode: Season 24 in Review: The Industry is Changing: Here’s What We Learned This Season
Jon Ostler
CEO of Finder, discussed AI-powered monetization and AI-driven search
Finder
Episode: Season 24 in Review: The Industry is Changing: Here’s What We Learned This Season
Stuart Miles
Founder of Squirrel, discussed publisher relationships and link distribution
Squirrel
Episode: Season 24 in Review: The Industry is Changing: Here’s What We Learned This Season
Adam Ross
CEO of AWIN, on AI-powered search and attribution shifts
AWIN
Episode: Season 24 in Review: The Industry is Changing: Here’s What We Learned This Season
Frederick Jean-Bart
Founder of Performance Partners, on outreach quality and deal-making
Performance Partners
Episode: Season 24 in Review: The Industry is Changing: Here’s What We Learned This Season
Sarafina Waldegabril
CEO of Rightlander, on compliance as a growth lever
Rightlander
Episode: Season 24 in Review: The Industry is Changing: Here’s What We Learned This Season
Lauryn Day
Director of Agency Partnerships at Levanta
Levanta
Episode: Season 24 in Review: The Industry is Changing: Here’s What We Learned This Season
Alex Springer
Head of openattribution.org initiative; veteran in affiliate/performance marketing
openattribution.org
Episode: Open Attribution: The Fix for the Zero-Click Era
Sarafina Wolde Gabriel
CEO of Rightlander and expert in affiliate marketing compliance and regulation.
Rightlander
Episode: The Hidden Affiliate Risk That Could Sink Your Brand

Host

Lee-Ann Johnstone
Host and CEO of Affiverse, an award-winning affiliate marketing agency, with insights into the changing trends in digital marketing and affiliate success.

Reviews

4.9 out of 5 stars from 75 ratings
  • Fantastic host and show!

    I love this show so much, I never miss it! Always interesting and hugely entertaining, I'm a great fan and recommend you far and wide. My favorite podcast 😘 Every week there is so much information every episode is fabulous

    Apple Podcasts
    5
    Rhysrichards
    United Kingdom3 years ago
  • Thanks for your hard work

    I listen to it every week it’s so good

    Apple Podcasts
    5
    Mason Harrison10
    United Kingdom3 years ago
  • nice

    nice show

    Apple Podcasts
    5
    harry 002
    United States3 years ago
  • Best podcast

    Glad I have found you again, you cheer up my day 😀

    Apple Podcasts
    5
    James Wade..
    United Kingdom3 years ago
  • 💕

    I am so intrigued

    Apple Podcasts
    5
    Fromdeathtorecovery
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful and actionable content provided in each episode, noting that it's both informative and engaging.
Many reviews highlight the host's knowledgeable and friendly style, with mentions of the high quality and relevance of guest contributions.
Some listeners express excitement about the content, stating that it has positively impacted their understanding of affiliate marketing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Open Attribution: The Fix for the Zero-Click Era
Q: What practical steps is Open Attribution taking to implement transparency?
They are building a simple, standardized signal set (a manifest of URLs and sources), promoting governance through industry bodies, and pushing for interoperable commerce protocols so publishers and brands can see and be paid for their influence.
Open Attribution: The Fix for the Zero-Click Era
Q: Why is last-click attribution considered broken in the current AI-assisted search landscape?
Because content influence is distributed across many touchpoints, including AI-generated interactions, and consumers follow non-linear journeys where the final purchase can be influenced by earlier content, reviews, and agent-assisted experiences.
Trust Over Transactions: Building Loyalty in Modern Affiliate Marketing
Q: What are some of the things that you and your team are doing to just keep that humanistic element inside the program management?
We engage with good opportunities for relationships and partnerships through calls instead of emails, helping to build better connections.
Awin's Adam Ross: Why Affiliate Still Wins! Two Decades Distilled in One Episode
Q: Can you just tell people what the Conversion Protection Initiative is and how it's worked?
The Conversion Protection Initiative was designed to drive the adoption of the latest tracking methodologies and improve tracking accuracy, resulting in over $250 million of additional revenue being tracked.
The Future is Agentic: How to Prepare for AI in Affiliate Marketing
Q: What advice would you give to those new to AI in affiliate marketing?
Act now, but ensure you have a strategic approach in place to guide your adoption of AI tools and frameworks.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About The Affiliate Marketing Podcast

What is The Affiliate Marketing Podcast about and what kind of topics does it cover?

Aimed at individuals and businesses looking to enhance their affiliate marketing strategies, the series offers a deep dive into the evolving landscape of affiliate and performance marketing. It showcases a variety of expert guests who share practical insights on building, scaling, and managing affiliate programs effectively in a fast-paced digital environment. Key discussions often revolve around emerging technologies like AI, community building, and best practices for maintaining successful partnerships. With a strong emphasis on actionable strategies, the episodes are structured to inspire listeners to adapt and innovate within their affiliate marketing efforts, making it an essential resource for anyone in the marketing domain.

Where can I find podcast stats for The Affiliate Marketing Podcast?

Rephonic provides a wide range of podcast stats for The Affiliate Marketing Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Affiliate Marketing Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Affiliate Marketing Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Affiliate Marketing Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Affiliate Marketing Podcast?

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How many subscribers and views does The Affiliate Marketing Podcast have?

To see how many followers or subscribers The Affiliate Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Affiliate Marketing Podcast?

These podcasts share a similar audience with The Affiliate Marketing Podcast:

1. Affiliate Marketing Millionaire
2. The Mel Robbins Podcast
3. Affiliated: ClickBank‘s Official Affiliate Marketing Podcast
4. Build Your Tribe | Grow Your Business with Social Media
5. Motley Fool Money

How many episodes of The Affiliate Marketing Podcast are there?

The Affiliate Marketing Podcast launched 7 years ago and published 285 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Affiliate Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Affiliate Marketing Podcast?

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View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Affiliate Marketing Podcast?

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What guests have appeared on The Affiliate Marketing Podcast?

Recent guests on The Affiliate Marketing Podcast include:

1. Ishtvan Torpoi
2. Jon Ostler
3. Stuart Miles
4. Adam Ross
5. Frederick Jean-Bart
6. Sarafina Waldegabril
7. Lauryn Day
8. Alex Springer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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