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Artwork for The Affiliate Marketing Podcast

The Affiliate Marketing Podcast

Lee-Ann Johnstone - Founder of Affiverse
Affiliate Marketing
Igaming
SEO
Affter
Performance Marketing
AI In Marketing
Digital Marketing
Influencer Marketing
Lead Generation
Burnout
Canada
Kazakhstan
Elevate Summit
Dark Patterns
Data Aggregation
Affiliate Programs
Tiktok
Stress Management
Email Marketing
Amplify Summit

We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing. Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and... more

PublishesWeeklyEpisodes261Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for The Affiliate Marketing Podcast

Latest Episodes

What if everything you've been taught about promotional content is backwards?

In this explosive Season 23 opener, host Lee-Ann Johnstone welcomes Saurabh Singh, co-founder and CEO of Flickstree and Zanopy AI, who drops a truth bomb that's making aff... more

After eleven episodes dissecting partnership dynamics from every conceivable angle, this season finale doesn't just recap — it crystallises the precise tactical moves separating forgettable affiliate relationships from decade-spanning strategic allia... more

YouTube

Building successful affiliate partnerships isn't just about sending cold emails and hoping for responses. In this episode, Lee-Ann sits down with Leanna Klyne, Affiverse's Head of Agency and an 18-year veteran of affiliate marketing, to reveal the ex... more

YouTube

Get ready for an insightful conversation about the evolution of affiliate marketing from the operator perspective to the affiliate side. Tero Paivarinta, Business Development Lead at humbl.ai joins host Lee-Ann Johnstone to share his fascinating jour... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

John Wright
CEO and co-founder of StatsDrone
StatsDrone
Episode: The Partnership Playbook: What This Season Taught Us
Richard Dennis
CEO of GameLounge
GameLounge
Episode: The Partnership Playbook: What This Season Taught Us
Stefan Moolbauer
Founder of Athpal
Athpal
Episode: The Partnership Playbook: What This Season Taught Us
Gali Hartal
Founder of Warrior Lab
Warrior Lab
Episode: The Partnership Playbook: What This Season Taught Us
Dimitri Voelkel
Entrepreneur in sports and gaming
Episode: The Partnership Playbook: What This Season Taught Us
Julia Dragici
Founder of CPV1
CPV1
Episode: The Partnership Playbook: What This Season Taught Us
Leanna Klyne
Head of Affiverse Agency
Affiverse
Episode: The Five Step Flywheel for Growing a Successful Partnership
Tero Paivarinta
Experienced in both operator and affiliate roles within the iGaming sector
Humble
Episode: Data Partnerships: A Blueprint for Affiliate Program Success
Alanas Ivšinas
An experienced affiliate marketer with years of experience in the iGaming industry.
GG Media Group
Episode: Lessons from Both Sides: Building Stronger Affiliate Relationships

Host

Lee-Ann Johnstone
Host and CEO of Affiverse, an award-winning agency specializing in affiliate marketing. Recognized as a leading figure in the industry, she brings her vast expertise and knowledge to discuss topics related to digital marketing, performance marketing, and affiliate strategies.

Reviews

4.9 out of 5 stars from 73 ratings
  • Fantastic host and show!

    I love this show so much, I never miss it! Always interesting and hugely entertaining, I'm a great fan and recommend you far and wide. My favorite podcast 😘 Every week there is so much information every episode is fabulous

    Apple Podcasts
    5
    Rhysrichards
    United Kingdom2 years ago
  • Thanks for your hard work

    I listen to it every week it’s so good

    Apple Podcasts
    5
    Mason Harrison10
    United Kingdom2 years ago
  • nice

    nice show

    Apple Podcasts
    5
    harry 002
    United States2 years ago
  • Best podcast

    Glad I have found you again, you cheer up my day 😀

    Apple Podcasts
    5
    James Wade..
    United Kingdom3 years ago
  • 💕

    I am so intrigued

    Apple Podcasts
    5
    Fromdeathtorecovery
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host is frequently praised for her knowledge and engaging presentation style, making the podcast enjoyable for both new and experienced marketers.
Feedback indicates that the podcast is not only educational but also relatable, connecting well with the audience's experiences in the industry.
Listeners appreciate the insightful and informative nature of the content, often highlighting how it aids in understanding affiliate marketing better.
Many find the mix of expert guests and practical advice to be a significant asset, providing real-world strategies that listeners can implement in their own work.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#51
Canada/Business/Marketing
Apple Podcasts
#217
France/Business/Marketing
Apple Podcasts
#133
Ukraine/Business/Marketing
Apple Podcasts
#175
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The Five Step Flywheel for Growing a Successful Partnership
Q: What do you think is the most important first step to building a profile as an affiliate manager?
Posting consistently on social media to remain visible and relevant to your audience.
Data Partnerships: A Blueprint for Affiliate Program Success
Q: Can you give our audience just a little bit of a tip about if you were working on the affiliate management side right now, where would you be focusing your efforts to find partnerships?
You need to have your main affiliates. You need to understand everything they do and then try to find these new partners in different areas, whether it's social or via email.
Creating High-Value Connections: Relationship Mastery for Performance Marketers
Q: One thing you wish more people understood about building partnerships?
They are long-term investments, requiring value exchange to last beyond initial interactions.
Creating High-Value Connections: Relationship Mastery for Performance Marketers
Q: What's the best relationship building advice you've ever received?
Give first, ask later; do small things that will return value to you over time.
Creating High-Value Connections: Relationship Mastery for Performance Marketers
Q: What's the biggest red flag that you see when starting a new partnership?
When they ask, 'What do I get out of it?' which indicates a transactional mindset that won't be constructive.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Affiliate Marketing Podcast

What is The Affiliate Marketing Podcast about and what kind of topics does it cover?

Content largely focuses on the world of affiliate marketing, exploring the various strategies, tools, and insights that professionals and businesses can leverage to enhance their affiliate programs. Topics cover a wide range of affiliate marketing aspects, including influencer partnerships, card-linked offers, performance marketing, and the importance of data-driven decisions. The discussions often feature seasoned professionals from diverse industries, offering valuable learnings and practical advice for those looking to navigate and succeed in the affiliate marketing landscape. What sets this podcast apart is its commitment to empowering its audience with the knowledge and skills needed to grow successful affiliate programs, while also il... more

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How many listeners does The Affiliate Marketing Podcast get?

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How many episodes of The Affiliate Marketing Podcast are there?

The Affiliate Marketing Podcast launched 6 years ago and published 261 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Affiliate Marketing Podcast?

Recent guests on The Affiliate Marketing Podcast include:

1. John Wright
2. Richard Dennis
3. Stefan Moolbauer
4. Gali Hartal
5. Dimitri Voelkel
6. Julia Dragici
7. Leanna Klyne
8. Tero Paivarinta

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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