Rephonic
Artwork for The Affiliate Marketing Podcast

The Affiliate Marketing Podcast

Lee-Ann Johnstone - Founder of Affiverse
Affiliate Marketing
Performance Marketing
Igaming
Partnerships
Influencer Marketing
Digital Marketing
SEO
E-Commerce
Community Building
Content Creation
AI In Marketing
Customer Acquisition
Affiliate Programs
B2B Marketing
Lead Generation
Artificial Intelligence
Affiliate Program Management
Card-Linked Offers
Marketing Strategy
Partnership Management

We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing. Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and... more

PublishesWeeklyEpisodes294Founded7 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for The Affiliate Marketing Podcast

Latest Episodes

Have you ever wondered how brands can improve AI visibility without relying solely on traditional SEO or paid ads?

In this episode of the Affiliate Marketing Podcast, we sit down with Mary Cooper, Co-Founder at Nicely Network, to explore how Reddit ... more

YouTube

Can the fragility of relationships become a strategic advantage in affiliate relationship management?

In this episode of the Affiliate Marketing Podcast, Lee-Ann sits down with Tali Chester, Senior Director, Account Management at Semantic Labs, to e... more

YouTube

Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Influencer Marketing at PIN-UP Partners, who shares her insights on how brands can e... more

YouTube

Why Most Affiliate Networks Are Built for the Brand, Not the Partner

Dorin Boerescu has been in this industry since 2009. He started as an affiliate, bought a network that was turning over next to nothing, and has since facilitated more than 828 mil... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Side Hustle Show
The Side Hustle ShowNick Loper of Side Hustle Nation | YAP Media

Recent Guests

Dorin Boerescu
Founder of Business League, creator of the gamified affiliate ecosystem
Business League
Episode: What Happens When You Turn Affiliate Marketing Into a Games League
Todd Ulisoe
Chief Revenue Officer, Nomix Group
Nomix Group (Shopnomix, Creatonomix, Fannomix, Appnomix, Pronomix)
Episode: When Creators and Affiliates Stop Being Different Budget Lines
Jorge Barbosa
Founder/representative of Weekend Track, a publisher conversion tracking tool
Weekend Track
Episode: Diversify or Disappear: How Publishers Win in 2026
Olivia Davson
Co-founder of Cubbi
Cubbi
Episode: From Small Affiliate to Big Audience: Why Ignorance is not Affiliate Bliss!
Reza Moaiandin
Co-founder of SALT.agency, specializes in SEO, AEO, and GEO
SALT.agency
Episode: AEO, GEO, SEO: Who, What & Why
Tara Alvarez Garcia
Performance and leadership coach
Independent coach
Episode: Mastering The Art of Difficult Conversations With Affiliate Partners
Karolina Pelc
Entrepreneur and author of Her Play, former executive in online gaming
Independent entrepreneur; former VP at FanDuel
Episode: Why Traction Beats Perfection: Unveiling the Power of HerPlay
Jon Ostler
CEO of Finder, discussed AI-powered monetization and AI-driven search
Finder
Episode: Season 24 in Review: The Industry is Changing: Here’s What We Learned This Season
Tricia Mayer
Reflecting on PMA leadership and community building
Performance Marketing Association
Episode: Season 24 in Review: The Industry is Changing: Here’s What We Learned This Season

Host

Lee-Ann Johnstone
Host of The Affiliate Marketing Podcast

Reviews

4.9 out of 5 stars from 77 ratings
  • Fantastic host and show!

    I love this show so much, I never miss it! Always interesting and hugely entertaining, I'm a great fan and recommend you far and wide. My favorite podcast 😘 Every week there is so much information every episode is fabulous

    Apple Podcasts
    5
    Rhysrichards
    United Kingdom3 years ago
  • Thanks for your hard work

    I listen to it every week it’s so good

    Apple Podcasts
    5
    Mason Harrison10
    United Kingdom3 years ago
  • nice

    nice show

    Apple Podcasts
    5
    harry 002
    United States3 years ago
  • Best podcast

    Glad I have found you again, you cheer up my day 😀

    Apple Podcasts
    5
    James Wade..
    United Kingdom3 years ago
  • 💕

    I am so intrigued

    Apple Podcasts
    5
    Fromdeathtorecovery
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host's clarity and the show's fresh, practitioner-focused perspectives.
The host keeps insights practical and actionable for affiliate marketers.
Guests bring high-caliber industry expertise and real-world case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

When Creators and Affiliates Stop Being Different Budget Lines
Q: One piece of advice for your 25-year-old self starting in performance marketing?
Don't confuse volume with value; learn the economics behind channels and focus on outcomes and ROI rather than sheer reach.
When Creators and Affiliates Stop Being Different Budget Lines
Q: Biggest mistake brands make when integrating creators into an affiliate program?
Copying affiliate goals for creators without recognizing their unique influence on demand; treat creators as a distinct channel with appropriate metrics and compensation.
When Creators and Affiliates Stop Being Different Budget Lines
Q: What is the metric performance marketers are most wrong about right now?
Clicks without context are misleading; the priority is intent as a signal and measuring outcomes across the consumer journey, not just clicks.
When Creators and Affiliates Stop Being Different Budget Lines
Q: Creator or traditional affiliate publisher, pick one for the next five years.
Creators will dominate, but only if their value is measured as performance, not just vanity metrics; the market is shifting dollars toward creator-led engagement when properly tracked as part of an outcome-based model.
What Happens When You Turn Affiliate Marketing Into a Games League
Q: What is Business League and how does it work?
Dorin explains that Business League is a Premier League–style, gamified ecosystem for e-commerce affiliates and publishers, measured by sales in 28-day cycles, with transparent rankings and tiered levels from freelancers to unicorns. It intentionally removes labels like creator or publisher and focuses on measurable performance, openness, and ethical rules to ensure fair competition.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Affiliate Marketing Podcast

What is The Affiliate Marketing Podcast about and what kind of topics does it cover?

This show centers on affiliate and performance marketing, with discussions spanning AI-enabled attribution, open attribution, compliance, creator partnerships, and how brands can build resilient affiliate programs. Episodes often feature industry leaders sharing practical strategies for program optimization, human-centric outreach, and navigating new tech like AI, data tools, and evolving monetization models. A standout throughline is the emphasis on trustworthy relationships, transparency, and sustainable growth, making it valuable for managers, publishers, and brands seeking actionable guidance in a fast-moving landscape.

Where can I find podcast stats for The Affiliate Marketing Podcast?

Rephonic provides a wide range of podcast stats for The Affiliate Marketing Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Affiliate Marketing Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Affiliate Marketing Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Affiliate Marketing Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Affiliate Marketing Podcast?

Rephonic provides comprehensive predictive audience data for The Affiliate Marketing Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Affiliate Marketing Podcast have?

To see how many followers or subscribers The Affiliate Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Affiliate Marketing Podcast?

These podcasts share a similar audience with The Affiliate Marketing Podcast:

1. Affiliate Marketing Millionaire
2. The Side Hustle Show
3. Affiliate Marketing & Side Hustles on the Doug.Show

How many episodes of The Affiliate Marketing Podcast are there?

The Affiliate Marketing Podcast launched 7 years ago and published 294 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Affiliate Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Affiliate Marketing Podcast?

Rephonic pulls ratings and reviews for The Affiliate Marketing Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Affiliate Marketing Podcast?

Rephonic provides full transcripts for episodes of The Affiliate Marketing Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Affiliate Marketing Podcast?

Recent guests on The Affiliate Marketing Podcast include:

1. Dorin Boerescu
2. Todd Ulisoe
3. Jorge Barbosa
4. Olivia Davson
5. Reza Moaiandin
6. Tara Alvarez Garcia
7. Karolina Pelc
8. Jon Ostler

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days