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Building Brand Advocacy

Paul Archer and Verity Hurd
Brand Advocacy
Influencer Marketing
Social Commerce
Community Engagement
Community Building
Social Media
Tiktok
Abercrombie & Fitch
Gen Z
Purpose-Driven Marketing
Customer Insights
Experiential Marketing
Lounge
Instagram
Creator Marketing
Tomm Jewellery
Performance Marketing
Sonia Hussain
Beyond Yoga
Ecommerce

Building Brand Advocacy is a tactical marketing podcast exploring how the world’s most impactful brands grow. Hosted by Paul Archer and Verity Hurd, the show explores the tactics and strategies behind modern brand building. Each episode breaks down how category-defining brands, platform leaders, and industry insiders rewriting the rules of growth and the tactics, strategies, and decisions other br... more

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Artwork for Building Brand Advocacy

Latest Episodes

Glow For It didn’t just “do well” on TikTok Live, they drove 6-figures in revenue in a single live shopping stream. In this 5-minute masterclass, founder Daisy Kelly breaks down exactly how it happened and what every modern brand can steal from their... more

Influencer trips are dead and they’re killing your organic brand advocacy.

This episode is your permission slip to stop burning budget on one-off influencer posts and replace them with an advocacy engine that compounds over time and generates seriou... more

Most brands think they have a community, but they’re actively building an audience, not community engagement. In this week's episode, we dive into community building strategy with Sophie Miller, Founder of Pretty Little Marketer. Sophie reveals why r... more

YouTube

In this episode of Building Brand Advocacy, we sit down with Emily Heath, Global Brand Director of Rexona | Sure, to unpack how one of the world’s biggest, everyday deodorant brands is building true brand awareness and community through sports partne... more

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Recent Guests

Em Heath
Global Brand Director at Rexona
Rexona
Episode: Maximising Global Sporting Partnerships: What Rexona | Sure Knows That Most Brands Don’t
Dr. Brent Ridge
Co-founder of Beekman 1802, a company focused on kindness and empathy in business
Beekman 1802
Episode: Why Amika & Beekman’s Million-Dollar Advantage Is Advocacy
Ana Andjelic
Global Chief Brand Officer at Esprit
Esprit
Episode: Brand x Performance: The New Rules for Fashion & Beauty Growth ft. Ana Andjelic & Nathan Jun Poekert
Nathan Young Poekert
Strategist and advisor to leading DDC brands.
Episode: Brand x Performance: The New Rules for Fashion & Beauty Growth ft. Ana Andjelic & Nathan Jun Poekert
Luke Klein
Leads marketing strategy and growth for Aerie.
Aerie, part of American Eagle Outfitters
Episode: “All Marketing Is Brand + Performance” & Aerie Knows It ft. Luke Klein
Henry Hayes
Head of Marketing at Passionfruit, known as the Comedy Content Machine
Passionfruit
Episode: Marketing Isn’t Boring, You Are: Inside The Comedy Content Engine That’s Breaking Social's Rules ft. Henry Hayes
Lowri Evans
Influencer and Community Manager at Vieve
Vieve
Episode: How You Make Influencers & Affiliates Your Advocates (Not Just Your Megaphones) ft. Lowri Evans
Joel Marlinarson
Content creator and social media strategist
Episode: What Brands Can Learn From Charli XCX & Beyoncé (& Use It To Win) ft. Joel Marlinarson
Gabe Gomez
Head of Social for MCoBeauty
MCoBeauty
Episode: Why MCoBeauty Is Winning the Dupe Economy (& TikTok's Heart) ft. Gabriel Gomez

Hosts

Paul Archer
Host and marketing professional with a focus on brand advocacy and strategy.
Verity Hurd
Co-host and brand advocate specialist, focusing on community engagement and strategic marketing.

Reviews

5.0 out of 5 stars from 69 ratings
  • No gate keeping!

    Now that I’m out of education it’s so nice to have this podcast feel like an informal lecture where I’m learning about marketing and growth strategies. I’m also so passionate about making marketing authentic so this podcast aligns with me so much and motivates me to keep pursuing my passion!!

    Apple Podcasts
    5
    Rachel Twirl
    Indonesia10 months ago
  • Super insightful for anyone working in brand marketing

    I’ve been listening to the Building Brand Advocacy Podcast over the past year and have found it so insightful. It’s packed with relevant content especially useful for UK brands looking for help with their community building and social advocacy strategies. Also really good to keep on top of the current advocacy landscape for those working in either small business or larger organisations. Look forward to future podcasts!

    Apple Podcasts
    5
    Hwalk5
    United Kingdoma year ago
  • Must-listen for our industry

    I recently attended a live recording of the podcast and loved it. The guests are always really well-versed, providing actionable insights for anyone working in marketing, social and building communities. Also a fab listen on a weekend, on your morning commute or when going for a walk! 👏

    Apple Podcasts
    5
    Krissyxkd
    United Kingdoma year ago
  • 5 star pod

    Fantastic podcast with a great range of guest speakers! Love the topics and Verity and Paul dive deep into questions we want answered.

    Apple Podcasts
    5
    P71234
    United Kingdoma year ago
  • Start Here

    Want to build a powerful and positive brand? Start here! As someone obsessed with brand building, I can’t get enough of this podcast, the talented guests, and practical tips shared.

    Apple Podcasts
    5
    Heiditharp
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is seen as a valuable resource for those involved in community engagement.
Insightful content from experts in brand and marketing.
Listeners appreciate the diverse range of guests and actionable insights.
Excellent for anyone from founders to CMOs looking for inspiration.
Helps keep marketers updated on trends and effective strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Forget Followers, Find “10 People That Believe In Your Brand” To Build Real Brand Love (Like ASOS, Red Bull & REFY Do) ft. Sedge Beswick
Q: How do you build brand advocacy?
The customer is key. Understanding what they want and how to show up for them is essential.
Forget Followers, Find “10 People That Believe In Your Brand” To Build Real Brand Love (Like ASOS, Red Bull & REFY Do) ft. Sedge Beswick
Q: What do you think is one sort of like outdated belief that you see marketers still cling to when it comes to influence and community?
That it will be built in a day. Everyone thinks having an Instagram account for their brand is enough to build a following, but it requires hard work and nurturing relationships.
Why MCoBeauty Is Winning the Dupe Economy (& TikTok's Heart) ft. Gabriel Gomez
Q: What are the key strategies for building brand advocacy?
Listening to the community and addressing their concerns directly is critical for building brand advocacy.
Why MCoBeauty Is Winning the Dupe Economy (& TikTok's Heart) ft. Gabriel Gomez
Q: How do you kind of balance the short term viral moments with the sort of like long term strategy piece?
Making sure the short term spikes still ladder up or back into core brand values is essential, focusing on what resonates with the audience.
“All Marketing Is Brand + Performance” & Aerie Knows It ft. Luke Klein
Q: How does Klein view the traditional marketing funnel?
Klein believes the funnel is outdated and that marketing should be viewed as a more holistic and iterative process rather than a linear journey.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Building Brand Advocacy

What is Building Brand Advocacy about and what kind of topics does it cover?

Focusing on the theme of brand advocacy, a diverse array of expert guests share valuable insights on effective marketing strategies across industries such as fashion, beauty, and wellness. Discussions often center around cultivating genuine relationships with consumers, the significance of community engagement, and the importance of authenticity in branding. Listeners can expect to learn actionable tactics for building brand loyalty, leveraging influencer partnerships, and enhancing customer experience, making it a resource for marketers aiming to navigate the evolving landscape of brand promotion and community supported commerce. With episodes featuring industry leaders recounting their journeys, this is a valuable platform for those inter... more

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Which podcasts are similar to Building Brand Advocacy?

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1. The Diary Of A CEO with Steven Bartlett

How many episodes of Building Brand Advocacy are there?

Building Brand Advocacy launched 4 years ago and published 129 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Building Brand Advocacy?

Recent guests on Building Brand Advocacy include:

1. Em Heath
2. Dr. Brent Ridge
3. Ana Andjelic
4. Nathan Young Poekert
5. Luke Klein
6. Henry Hayes
7. Lowri Evans
8. Joel Marlinarson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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