
The Building Brand Advocacy podcast is your go-to for tactical conversations with marketing minds from fashion, beauty, wellness, and beyond. Hosted by Paul Archer and Verity Hurd, this podcast brings together industry leaders and experts to share how they cultivate communities, empower advocates, and drive results at scale. Whether you’re a founder, CMO, or marketer at a scaling brand, this is yo... more
| Publishes | Weekly | Episodes | 125 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

In this episode, we break down how SoulCycle built a community-powered content engine that keeps fans sharing, and showing up.
Our guest this week is McKinley Hart, Director of Social Media at SoulCycle who shares more around the brand’s social and ... more
Most brands are still using a 20th‑century playbook for a social‑first world and it’s damaging their marketing.
In this episode, we’re joined by Sean Cook, ex Global Senior Social Media Manager at Deliveroo, to unpack why the current “brand architec... more
Daisy Kelly made 6 figures in just 12 hours on TikTok shop without spending a penny on ads. In this episode, Daisy Kelly, the founder of Glow For It reveals why the era of traditional influencer marketing is dead and how to build a cult following tha... more
Is Influencer Marketing officially dead in 2026? The era of paying for posts and chasing reach is breaking down. Influence hasn’t disappeared, but it has shifted, out of platforms and into people. In this episode, we unpack why the traditional digita... more
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Now that I’m out of education it’s so nice to have this podcast feel like an informal lecture where I’m learning about marketing and growth strategies. I’m also so passionate about making marketing authentic so this podcast aligns with me so much and motivates me to keep pursuing my passion!!
I’ve been listening to the Building Brand Advocacy Podcast over the past year and have found it so insightful. It’s packed with relevant content especially useful for UK brands looking for help with their community building and social advocacy strategies. Also really good to keep on top of the current advocacy landscape for those working in either small business or larger organisations. Look forward to future podcasts!
I recently attended a live recording of the podcast and loved it. The guests are always really well-versed, providing actionable insights for anyone working in marketing, social and building communities. Also a fab listen on a weekend, on your morning commute or when going for a walk! 👏
Fantastic podcast with a great range of guest speakers! Love the topics and Verity and Paul dive deep into questions we want answered.
Want to build a powerful and positive brand? Start here! As someone obsessed with brand building, I can’t get enough of this podcast, the talented guests, and practical tips shared.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Apple Podcasts | #205 | |
Apple Podcasts | #216 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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Focusing on the theme of brand advocacy, a diverse array of expert guests share valuable insights on effective marketing strategies across industries such as fashion, beauty, and wellness. Discussions often center around cultivating genuine relationships with consumers, the significance of community engagement, and the importance of authenticity in branding. Listeners can expect to learn actionable tactics for building brand loyalty, leveraging influencer partnerships, and enhancing customer experience, making it a resource for marketers aiming to navigate the evolving landscape of brand promotion and community supported commerce. With episodes featuring industry leaders recounting their journeys, this is a valuable platform for those inter... more
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Building Brand Advocacy launched 4 years ago and published 125 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Building Brand Advocacy include:
1. Coryn Brisbane
2. Jeanelle Teves
3. Leah Uka
4. Gigi Robinson
5. Erica Cocilova
6. Miranda Shanahan
7. Keith Bendes
8. Francesca Kelly
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