Building Brand Advocacy
Paul Archer and Verity HurdBuilding Brand Advocacy is a tactical marketing podcast exploring how the world’s most impactful brands grow. Hosted by Paul Archer and Verity Hurd, the show explores the tactics and strategies behind modern brand building. Each episode breaks down how category-defining brands, platform leaders, and industry insiders rewriting the rules of growth and the tactics, strategies, and decisions other br... more
| Publishes | Weekly | Episodes | 144 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
In this week's episode of Building Brand Advocacy, Camilla Craven, former Global Brand & Marketing Director at FaceGym and now Fractional CMO & Consultant to multiple beauty brands, unpacks why advocacy is becoming the backbone of modern marketing st... more
In this week's episode of Building Brand Advocacy, Verity sits down with Georgie Fox, Head of Brand at LOOKFANTASTIC, to dissect what it actually takes to rebuild a brand's foundation from the inside out, and how community became their sharpest growt... more
In this week's episode of Building Brand Advocacy, Beth & Michael, founders of Slice social media agency, break down their 5-Step Social Strategy: Discovery, Storytelling, Challenge, Problem-Tension-Goal, and Solution. Plus, why the "Fast & Slow" app... more
In this weeks episode of Building Brand Advocacy, we invite the CMO of Cannes Lions to join us ahead of the festival to unpack what's actually shifting in advocacy, creator marketing, and how the Lions are judged in 2026. plus hard strategies for mea... more
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- No gate keeping!
Now that I’m out of education it’s so nice to have this podcast feel like an informal lecture where I’m learning about marketing and growth strategies. I’m also so passionate about making marketing authentic so this podcast aligns with me so much and motivates me to keep pursuing my passion!!
Apple Podcasts5Rachel Twirl
Indonesiaa year ago - Super insightful for anyone working in brand marketing
I’ve been listening to the Building Brand Advocacy Podcast over the past year and have found it so insightful. It’s packed with relevant content especially useful for UK brands looking for help with their community building and social advocacy strategies. Also really good to keep on top of the current advocacy landscape for those working in either small business or larger organisations. Look forward to future podcasts!
Apple Podcasts5Hwalk5
United Kingdom2 years ago - Must-listen for our industry
I recently attended a live recording of the podcast and loved it. The guests are always really well-versed, providing actionable insights for anyone working in marketing, social and building communities. Also a fab listen on a weekend, on your morning commute or when going for a walk! 👏
Apple Podcasts5KrissyxkdUnited Kingdom2 years ago - 5 star pod
Fantastic podcast with a great range of guest speakers! Love the topics and Verity and Paul dive deep into questions we want answered.
Apple Podcasts5P71234United Kingdom2 years ago - Start Here
Want to build a powerful and positive brand? Start here! As someone obsessed with brand building, I can’t get enough of this podcast, the talented guests, and practical tips shared.
Apple Podcasts5Heiditharp
United States2 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #246 | United Kingdom/Business/Marketing |
Apple Podcasts | #148 |  Ireland/Business/Marketing |
Apple Podcasts | #188 |  Poland/Business/Marketing |
Apple Podcasts | #199 |  Taiwan/Business/Marketing |
Apple Podcasts | #208 |  Denmark/Business/Marketing |
Apple Podcasts | #220 |  Brazil/Business/Marketing |
Talking Points
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Frequently Asked Questions About Building Brand Advocacy
What is Building Brand Advocacy about and what kind of topics does it cover?
A tactical marketing show focused on brand advocacy, community-building, and creator-led growth. Episodes routinely dissect how brands leverage employee voices, communities, and authentic partnerships to drive durable value, with practical frameworks, case studies, and hands-on tactics that listeners can apply quickly. Noteworthy angles include AI augmentation in marketing, scalable ambassador programs, and the shift from broad ads to ecosystem-driven content, all grounded in real-world outcomes from consumer brands, startups, and creators.
A standout aspect is the practical, framework-driven approach, often pairing host expertise with practitioner guests who share actionable steps, measurable results, and scalable playbooks for modern bra... more
Where can I find podcast stats for Building Brand Advocacy?
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How many listeners does Building Brand Advocacy get?
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What are the audience demographics for Building Brand Advocacy?
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How many subscribers and views does Building Brand Advocacy have?
To see how many followers or subscribers Building Brand Advocacy has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Building Brand Advocacy?
These podcasts share a similar audience with Building Brand Advocacy:
1. Ladies Who Launch
2. Working Hard with Grace Beverley
3. Aspire with Emma Grede
4. How To Fail With Elizabeth Day
5. Great Company with Jamie Laing
How many episodes of Building Brand Advocacy are there?
Building Brand Advocacy launched 4 years ago and published 144 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Building Brand Advocacy?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Building Brand Advocacy?
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View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Building Brand Advocacy?
Rephonic provides full transcripts for episodes of Building Brand Advocacy. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Building Brand Advocacy?
Recent guests on Building Brand Advocacy include:
1. Camilla Craven
2. Georgie Fox
3. Ilaria Pasquinelli
4. Manuel Albuquerque
5. Alice Ratcliffe
6. Grace Andrews
7. Nicola Gunby
8. Jordan Schwarzenberger
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.