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Artwork for Building Brand Advocacy

Building Brand Advocacy

Paul Archer and Verity Hurd
Brand Advocacy
Influencer Marketing
Social Commerce
Community Engagement
Community Building
Social Media
Tiktok
Abercrombie & Fitch
Gen Z
Lounge
Experiential Marketing
Customer Insights
Purpose-Driven Marketing
Instagram
Creator Marketing
Tomm Jewellery
Performance Marketing
Sonia Hussain
Beyond Yoga
Ecommerce

The Building Brand Advocacy podcast is your go-to for tactical conversations with marketing minds from fashion, beauty, wellness, and beyond. Hosted by Paul Archer and Verity Hurd, this podcast brings together industry leaders and experts to share how they cultivate communities, empower advocates, and drive results at scale. Whether you’re a founder, CMO, or marketer at a scaling brand, this is yo... more

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Artwork for Building Brand Advocacy

Latest Episodes

In this episode, we break down how SoulCycle built a community-powered content engine that keeps fans sharing, and showing up.

Our guest this week is McKinley Hart, Director of Social Media at SoulCycle who shares more around the brand’s social and ... more

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Most brands are still using a 20th‑century playbook for a social‑first world and it’s damaging their marketing.

In this episode, we’re joined by Sean Cook, ex Global Senior Social Media Manager at Deliveroo, to unpack why the current “brand architec... more

Daisy Kelly made 6 figures in just 12 hours on TikTok shop without spending a penny on ads. In this episode, Daisy Kelly, the founder of Glow For It reveals why the era of traditional influencer marketing is dead and how to build a cult following tha... more

Is Influencer Marketing officially dead in 2026? The era of paying for posts and chasing reach is breaking down. Influence hasn’t disappeared, but it has shifted, out of platforms and into people. In this episode, we unpack why the traditional digita... more

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Recent Guests

Coryn Brisbane
Brand and marketing consultant with extensive experience in the beauty sector
Episode: 3 Ps, No BS: Start With People, Passion & Purpose To Build Like Legend-Status Beauty Brands Do ft. Coryn Brisbane
Jeanelle Teves
Chief Commercial Officer at Bugaboo North America and former Nike executive
Bugaboo
Episode: From Nike’s Strategy To Bugaboo’s Cult Strollers, Here’s How You Win Hearts (& Markets) Like The Expert Who Did It aka. Jeanelle Teves
Leah Uka
Chief Brand Officer at Jewells
Jewells
Episode: Stop “Constantly Peddling Content” & Start Putting “Word-Of-Mouth Over Everything” ft. Leah Uka
Gigi Robinson
A born and bred New Yorker involved in the creator economy, advocating for women's health and chronic pain awareness, and a full-time content creator since 2015.
Gigi Robinson Media
Episode: Why The Old Brand-Influencer Playbook Is Dying (& What You Can Do About It) ft. Gigi Robinson
Erica Cocilova
CEO of Ethique Beauty
Ethique Beauty
Episode: Why Perfect Brands Fail & Honest Ones Build Advocacy (Like Ethique) ft. Erica Cocilova
Miranda Shanahan
Brand consultant and content creator specializing in brand, social, and content strategy.
Episode: Make Brand Content People Actually Want To Watch, According To A Creator ft. Miranda Shanahan
Keith Bendes
VP of Strategy at Linqia, specializing in influencer marketing and brand advocacy.
Linqia
Episode: Here’s How You Build An Entire Campaign From One Influencer Post ft. Keith Bendes
Francesca Kelly
Founder of Soru Jewellery
Soru Jewellery
Episode: How Soru Jewellery Builds Creator Relationships Without Losing Their Brand DNA: Francesca Kelly’s Founder Story
Carol McEvoy
Head of PR, Social and Advocacy at Symprove
Symprove
Episode: The Symprove Strategy: Turning Gut Feelings & True Connections Into Brand Growth ft. Carol McEvoy

Hosts

Paul Archer
Host and marketing professional with a focus on brand advocacy and strategy.
Verity Hurd
Co-host and brand advocate specialist, focusing on community engagement and strategic marketing.

Reviews

5.0 out of 5 stars from 69 ratings
  • No gate keeping!

    Now that I’m out of education it’s so nice to have this podcast feel like an informal lecture where I’m learning about marketing and growth strategies. I’m also so passionate about making marketing authentic so this podcast aligns with me so much and motivates me to keep pursuing my passion!!

    Apple Podcasts
    5
    Rachel Twirl
    Indonesia9 months ago
  • Super insightful for anyone working in brand marketing

    I’ve been listening to the Building Brand Advocacy Podcast over the past year and have found it so insightful. It’s packed with relevant content especially useful for UK brands looking for help with their community building and social advocacy strategies. Also really good to keep on top of the current advocacy landscape for those working in either small business or larger organisations. Look forward to future podcasts!

    Apple Podcasts
    5
    Hwalk5
    United Kingdoma year ago
  • Must-listen for our industry

    I recently attended a live recording of the podcast and loved it. The guests are always really well-versed, providing actionable insights for anyone working in marketing, social and building communities. Also a fab listen on a weekend, on your morning commute or when going for a walk! 👏

    Apple Podcasts
    5
    Krissyxkd
    United Kingdoma year ago
  • 5 star pod

    Fantastic podcast with a great range of guest speakers! Love the topics and Verity and Paul dive deep into questions we want answered.

    Apple Podcasts
    5
    P71234
    United Kingdoma year ago
  • Start Here

    Want to build a powerful and positive brand? Start here! As someone obsessed with brand building, I can’t get enough of this podcast, the talented guests, and practical tips shared.

    Apple Podcasts
    5
    Heiditharp
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is seen as a valuable resource for those involved in community engagement.
Insightful content from experts in brand and marketing.
Listeners appreciate the diverse range of guests and actionable insights.
Excellent for anyone from founders to CMOs looking for inspiration.
Helps keep marketers updated on trends and effective strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Social Commerce Tactics That Actually Work for Coty, Davines & The Biggest Brands in Beauty
Q: What should we be prepared for for the next few years in social commerce?
We need to connect social commerce with real life and real commerce, creating a cohesive experience.
The Social Commerce Tactics That Actually Work for Coty, Davines & The Biggest Brands in Beauty
Q: What tactics are working? What do you think every brand should be doing right now?
Each brand should leverage easy integrations, audit their performance, and ensure their platforms cater to their consumer's needs.
Create Word-of-Mouth Magic Like Never Fully Dressed: Lucy Aylen’s Founder Story
Q: What have been some of the key milestones on that journey?
Key milestones include starting in her mom's attic, the first pop-up in New York, and adapting to the challenges of COVID-19.
Create Word-of-Mouth Magic Like Never Fully Dressed: Lucy Aylen’s Founder Story
Q: Can you tell us about the core ethos of Never Fully Dressed?
The core ethos centers around work ethic, honesty, and humor, being true to oneself and enjoying the process of building a brand.
A Masterclass from Abercrombie & Fitch on Reinventing Retail
Q: How do you actually manage to balance authenticity with getting the product message out?
We start partnerships with influencers who authentically love the brand, which allows for natural content creation that resonates with their audience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Building Brand Advocacy

What is Building Brand Advocacy about and what kind of topics does it cover?

Focusing on the theme of brand advocacy, a diverse array of expert guests share valuable insights on effective marketing strategies across industries such as fashion, beauty, and wellness. Discussions often center around cultivating genuine relationships with consumers, the significance of community engagement, and the importance of authenticity in branding. Listeners can expect to learn actionable tactics for building brand loyalty, leveraging influencer partnerships, and enhancing customer experience, making it a resource for marketers aiming to navigate the evolving landscape of brand promotion and community supported commerce. With episodes featuring industry leaders recounting their journeys, this is a valuable platform for those inter... more

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How many listeners does Building Brand Advocacy get?

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To see how many followers or subscribers Building Brand Advocacy has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Building Brand Advocacy?

These podcasts share a similar audience with Building Brand Advocacy:

1. The Diary Of A CEO with Steven Bartlett
2. Working Hard with Grace Beverley
3. The Rest Is Politics
4. The Daily
5. Up First from NPR

How many episodes of Building Brand Advocacy are there?

Building Brand Advocacy launched 4 years ago and published 125 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Building Brand Advocacy?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Building Brand Advocacy?

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How do I access podcast episode transcripts for Building Brand Advocacy?

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What guests have appeared on Building Brand Advocacy?

Recent guests on Building Brand Advocacy include:

1. Coryn Brisbane
2. Jeanelle Teves
3. Leah Uka
4. Gigi Robinson
5. Erica Cocilova
6. Miranda Shanahan
7. Keith Bendes
8. Francesca Kelly

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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