Building Brand Advocacy
Paul Archer and Verity HurdBuilding Brand Advocacy is a tactical marketing podcast exploring how the world’s most impactful brands grow. Hosted by Paul Archer and Verity Hurd, the show explores the tactics and strategies behind modern brand building. Each episode breaks down how category-defining brands, platform leaders, and industry insiders rewriting the rules of growth and the tactics, strategies, and decisions other br... more
| Publishes | Weekly | Episodes | 137 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
In this mastermind episode of Building Brand Advocacy, we break down the Advocacy Maturity Model, a strategic framework for diagnosing exactly where your brand sits on the advocacy spectrum and the precise steps to move from passive mentions to a ful... more
In this episode of Building Brand Advocacy, Verity sits down with Grace Andrews to unpack the real shifts happening in social right now and what forward-thinking brands are doing to stay ahead in 2026 and beyond.
Grace brings a sharp, strategic lens... more
In this episode of Building Brand Advocacy, we're unpacking the seismic shift happening in marketing right now: is branded entertainment replacing paid ads?
We dig into why the smartest brands are investing in long-form content, storytelling, and e... more
Are communities replacing influencers? In this episode of Building Brand Advocacy, Paul sits down with Nicola Gunby, co-founder of CLIQ, to talk about why the brands winning right now aren't chasing reach, they're building belonging.
We go deep on t... more
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- No gate keeping!
Now that I’m out of education it’s so nice to have this podcast feel like an informal lecture where I’m learning about marketing and growth strategies. I’m also so passionate about making marketing authentic so this podcast aligns with me so much and motivates me to keep pursuing my passion!!
Apple Podcasts5Rachel Twirl
Indonesiaa year ago - Super insightful for anyone working in brand marketing
I’ve been listening to the Building Brand Advocacy Podcast over the past year and have found it so insightful. It’s packed with relevant content especially useful for UK brands looking for help with their community building and social advocacy strategies. Also really good to keep on top of the current advocacy landscape for those working in either small business or larger organisations. Look forward to future podcasts!
Apple Podcasts5Hwalk5
United Kingdoma year ago - Must-listen for our industry
I recently attended a live recording of the podcast and loved it. The guests are always really well-versed, providing actionable insights for anyone working in marketing, social and building communities. Also a fab listen on a weekend, on your morning commute or when going for a walk! 👏
Apple Podcasts5KrissyxkdUnited Kingdoma year ago - 5 star pod
Fantastic podcast with a great range of guest speakers! Love the topics and Verity and Paul dive deep into questions we want answered.
Apple Podcasts5P71234United Kingdoma year ago - Start Here
Want to build a powerful and positive brand? Start here! As someone obsessed with brand building, I can’t get enough of this podcast, the talented guests, and practical tips shared.
Apple Podcasts5Heiditharp
United States2 years ago
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Chart Rankings
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Apple Podcasts | #113 | United Kingdom/Business/Marketing |
Apple Podcasts | #247 |  Australia/Business/Marketing |
Apple Podcasts | #78 | Indonesia/Business/Marketing |
Apple Podcasts | #86 |  Philippines/Business/Marketing |
Apple Podcasts | #104 |  Denmark/Business/Marketing |
Apple Podcasts | #109 |  Sweden/Business/Marketing |
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Frequently Asked Questions About Building Brand Advocacy
What is Building Brand Advocacy about and what kind of topics does it cover?
This show concentrates on practical brand-building playbooks, with episodes unpacking community strategies, brand advocacy, and performance-aware marketing. Guests range from global brand directors to founders and strategists, sharing actionable frameworks, real-world experiments, and lessons from partnerships, influencer programs, and authentic storytelling. A notable edge is the emphasis on community-led growth, kindness in branding, and bridging brand and performance disciplines, making it useful for marketers looking to translate ideas into repeatable tactics. The format tends to feature high-caliber practitioners who explain how they've driven meaningful engagement and advocacy at scale, often through collaborative partnerships, creato... more
Where can I find podcast stats for Building Brand Advocacy?
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How many listeners does Building Brand Advocacy get?
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What are the audience demographics for Building Brand Advocacy?
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How many subscribers and views does Building Brand Advocacy have?
To see how many followers or subscribers Building Brand Advocacy has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Building Brand Advocacy?
These podcasts share a similar audience with Building Brand Advocacy:
1. How Do You Cope?
2. Ladies Who Launch
3. The Romesh Ranganathan Show
4. My Therapist Ghosted Me
5. Thriving Minds with Alberto Zandi
How many episodes of Building Brand Advocacy are there?
Building Brand Advocacy launched 4 years ago and published 137 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Building Brand Advocacy?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Building Brand Advocacy?
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How do I access podcast episode transcripts for Building Brand Advocacy?
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What guests have appeared on Building Brand Advocacy?
Recent guests on Building Brand Advocacy include:
1. Nicola Gunby
2. Jordan Schwarzenberger
3. Sophie Miller
4. Lauren Spearman
5. Em Heath
6. Dr. Brent Ridge
7. Ana Andjelic
8. Nathan Young Poekert
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.