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AdTech Heroes - Interviews with Advertising Technology Executives

Seedtag
Artificial Intelligence
Adtech
Venue Ad Network
Creativity
AI In Advertising
Contextual Advertising
Advertising
Cultural Identity
Starcom UK
M&C Saatchi Performance
AI In Media
Mindsync
Empathy In Advertising
Brand Meaning
Seedtag
Digitas
Undernet
Yoobi
AI In Marketing
HBO

On the AdTech Heroes podcast, we feature interviews with today’s leaders in advertising technology. If you are working in AdTech and always wanted to sit down and pick the brains of today’s experts, then this show is for you. Subscribe and join us each week as we meet a new AdTech Hero. You can see all of the show notes and resources mentioned in these episodes at AdTechHeroesPodcast.com

PublishesMonthlyEpisodes62Founded5 years ago
Number of ListenersCategory
Business

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Artwork for AdTech Heroes

Latest Episodes

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Matt Prater, EVP, Innovation at OuterBox.

They discuss how generative AI is transforming search and performance marketing, from the shift beyond exact-match keywords to the rise of c... more

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Sascha Lock, Executive Director (SVP), Integrated Investment at Hearts & Science.

They discuss how people-first leadership is shaping the future of media in an AI-driven world, from ... more

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Lisa Markou, Executive Vice President, Platforms at Publicis Collective.

They explore how automation, creativity, and connected data are transforming the way modern media operates, f... more

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Jared McCarthy, Co-Founder and Chief Strategy Officer at Venue Ad Network (VAN).

They explore why live music venues are becoming a powerful alternative to digital advertising, bringi... more

Key Facts

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Recent Guests

Sascha Lock
Executive Director, SVP of Integrated Investment at Hearts & Science
Hearts & Science
Episode: Ep. 61: People First in an AI-Driven World: Media Leadership & Partnerships
Lisa Markou
Executive Vice President, Platforms at Publicis Collective
Publicis Collective
Episode: Ep. 60: The Drivers Shaping Modern Media: Automation, Creativity & Connected Data
Jared McCarthy
Co-founder and Chief Strategy Officer, Venue Ad Network
Venue Ad Network
Episode: Ep. 59: Authenticity & Human Connection in Live Music Advertising
Alyssa Collier
Performance Marketing Manager at Etsy
Etsy
Episode: Ep. 58: Cultural Identity, Behavior & AI: The New Playbook for Brand Connection
Jacob Davis
Executive Director and Global Head of Performance across media
Crossmedia
Episode: Ep. 56: The Age of the Undernet: How AI Agents Could Transform Advertising
Liane Nadeau
Chief Investment Officer at Digitas
Digitas
Episode: Ep. 55: The Human Edge of AI in Modern Media
Brian Gleason
CEO (new) joining Seedtag leadership
Seedtag
Episode: Ep. 54: From Startup Vision to Global Scale: The Seedtag Story
Jorge Poyatos
Co-founder of Seedtag
Seedtag
Episode: Ep. 54: From Startup Vision to Global Scale: The Seedtag Story
Albert Nieto
Co-founder of Seedtag
Seedtag
Episode: Ep. 54: From Startup Vision to Global Scale: The Seedtag Story

Host

Jon Wallett
Host of AdTech Heroes podcast; leads conversations with advertising technology executives

Reviews

5.0 out of 5 stars from 41 ratings
  • The best ad tech podcast

    Great show and episodes! Every guest brings an insightful perspective of the industry.

    Apple Podcasts
    5
    andyauch
    Spain4 years ago
  • This is the show for AdTech!

    Highly recommended if you like to know more the latest trend in advertising. This show has great perspective and brings in guests to provide different and unique views on advertising technology.

    Apple Podcasts
    5
    ReyAvidListener
    Philippines5 years ago
  • The Podcast I've Been Looking For!

    I'm so glad I discovered this podcast. The conversations with leaders in advertising tech are always insightful. Do yourself a favor and subscribe to this show!

    Apple Podcasts
    5
    History_is_Fun
    United States5 years ago
  • Highly recommended!

    Highly recommended!

    Apple Podcasts
    5
    Harvey Rivers
    Philippines5 years ago
  • Great, informative podcast!

    If you work in AdTech or media this podcast is a must-listen

    Apple Podcasts
    5
    Contextual A.I.
    Netherlands5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring deep industry expertise and candid perspectives.
Content is consistently relevant to modern ad tech challenges.
Strong emphasis on human-centered approaches in tech-heavy topics.
Valuable mix of leadership and practical AdTech insights.

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Talking Points

Recent interactions between the hosts and their guests.

Ep. 48: Cannes '25: Winning Audiences in a New Era of Engagement
Q: How should the industry balance personalization with brand safety and mass reach?
Panelists argue for a balanced approach where brand safety is a hygiene factor, personalization is valuable but must align with mass reach and saliency, and attention signals guide where to place creative across channels.
Ep. 48: Cannes '25: Winning Audiences in a New Era of Engagement
Q: Tony, how does ConnectID power the future of creative experiences while respecting privacy?
Tony describes Yahoo leveraging a privacy-centric dataset from logged-in users to personalize experiences, integrating the creative platform with that data to activate for consumers and improve effectiveness.
Ep. 48: Cannes '25: Winning Audiences in a New Era of Engagement
Q: Jamie, how are you helping clients move beyond demographic profiles toward behavior-driven strategies?
Jamie explains Mediaplus UK's shift eight years ago toward studying human behavior, building a behavior consultancy, and using this to understand how people think, feel, and act to create more effective, emotionally resonant campaigns.
Ep. 51: MindSync: The Role of Empathy in Advertising
Q: How easy was it to start Mindsync in the Netherlands?
Starting Mindsync in the Netherlands was relatively easy; it began in an attic, with the market being open and favorable toward experimentation and entrepreneurship.
Ep. 51: MindSync: The Role of Empathy in Advertising
Q: What role does AI play in all of this?
AI is a mathematical tool that should support brand personality and meaning, with rigorous validation and human oversight to ensure alignment with core brand values.

Audience Metrics

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Frequently Asked Questions About AdTech Heroes

What is AdTech Heroes about and what kind of topics does it cover?

This show centers on leaders and practitioners at the intersection of advertising and technology, with a steady focus on AI, data-driven decisioning, measurement, and the evolving business models shaping AdTech. Episodes frequently explore leadership, client relationships, platform ecosystems, and the balance between human judgment and automation, often featuring founders, CIOs, and heads of programmatic or creative that drive real-world outcomes. Notable throughlines include governance of data, the role of culture in tech-driven growth, and practical strategies for scaling innovation while maintaining brand integrity. A standout trait is bringing high-profile industry debates to life—from AI governance and undernet concepts to human-centri... more

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Which podcasts are similar to AdTech Heroes?

These podcasts share a similar audience with AdTech Heroes:

1. AdExchanger
2. The Digiday Podcast
3. The Big Story
4. Behind the Numbers: an EMARKETER Podcast
5. Adspeak

How many episodes of AdTech Heroes are there?

AdTech Heroes launched 5 years ago and published 62 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact AdTech Heroes?

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What guests have appeared on AdTech Heroes?

Recent guests on AdTech Heroes include:

1. Sascha Lock
2. Lisa Markou
3. Jared McCarthy
4. Alyssa Collier
5. Jacob Davis
6. Liane Nadeau
7. Brian Gleason
8. Jorge Poyatos

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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