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Artwork for Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

EMARKETER
Walmart
Generative AI
Tiktok
Digital Advertising
Streaming Services
Search Engines
Snapchat
Gen Z
Retail Media
Nielsen
IKEA
Malls
Online Advertising
EU AI Act
Grocery
Amazon
Youtube
Neuralink
E-Commerce
Mental Health

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and sta... more

PublishesDailyEpisodes500Founded9 years ago
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Artwork for Behind the Numbers: an EMARKETER Podcast

Latest Episodes

On today’s podcast episode, we discuss how much TV streaming is really going on around the world, in which countries radio is holding its own, and short-form video’s place in the social media world. Join Senior Director of Podcasts and host, Marcus J... more

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of October. Each month, host Suzy Davidkhanian, Arielle Feger, Becky Schilling, and Emmy Liederman (aka The Committee) put together a very unof... more

YouTube

On today’s podcast episode, we discuss how WNBA viewership did the year after the ‘Caitlin Clark Effect’ hit the league, what social media will do to full-game viewership growth, and what advertisers should be paying attention to most amidst this sur... more

YouTube

On today’s podcast episode, we discuss what OpenAI as the next big operating system maker looks like, how they might make money from this, which integrated apps will become most popular inside ChatGPT, and how this potential super app could impact co... more

YouTube

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Recent Guests

Paola Flores-Marquez
Analyzes demographic and consumer behavior changes
EMARKETER
Episode: The New American Dream: How Brands Are Aligning with Young People’s Aspirations | The Banking & Payments Show
Jeremy Goldman
Covers marketing and retail trends
EMARKETER
Episode: The New American Dream: How Brands Are Aligning with Young People’s Aspirations | The Banking & Payments Show
Rene Federico
CMO of Primark US
Primark
Episode: How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining Retail
Carina Perkins
Senior analyst covering retail in the UK and Western Europe
EMARKETER
Episode: How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining Retail
Lisa Haiss
Senior Editor based in Florida
Episode: How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the Numbers
Ryan Sullivan
CMO of GoodRx, leading medication savings platform in the US.
GoodRx
Episode: From Idea to Impact: GoodRx’s ‘Savings Wrangler’ and the Road Ahead, with CMO Ryan Sullivan | Behind the Numbers
Grace Harmon
Tech and AI analyst at EMARKETER
EMARKETER
Episode: The Death of the Click: How AI Is Reshaping the Internet’s Business Model with CMO Huddles’ Drew Neisser | Behind the Numbers
Drew Neisser
CEO and founder of CMO Huddles
CMO Huddles
Episode: The Death of the Click: How AI Is Reshaping the Internet’s Business Model with CMO Huddles’ Drew Neisser | Behind the Numbers
Brian Berger
Founder and CEO of Mack Weldon
Mack Weldon
Episode: Retail Partnership Playbook: How to Choose and Build Powerful Collaborations with Mack Weldon | Reimagining Retail

Host

Marcus Johnson
Host of Behind the Numbers, an EMARKETER video podcast, and widely recognized figure in discussions surrounding digital marketing and strategies.

Reviews

4.7 out of 5 stars from 284 ratings
  • Nuggets of business gold!

    Jeremy and his stellar guests dive deep into the world of business, but it's not just about that! Sure, you'll snag some seriously actionable advice and practical tips, no matter where you're at in your entrepreneurial journey. But beyond that, you'll discover the fuel to grow not just as a businessperson, but as a human being. And let's not forget, Jeremy's charisma and infectious energy make every conversation a delight. Huge thanks for delivering such an epic show, Jeremy—keep crushing it!

    Apple Podcasts
    5
    Linda__Lee_
    Philippines2 years ago
  • Great show, my Friday weekly listen

    My favorite show is the Friday show, because I think it covers a little bit everything. Great content, Marcus has a great job, and really great chemistry with the folks on the line. I feel like I learn four or five things that I can apply to my job each episode. Great work.

    Apple Podcasts
    5
    Digital maverick
    United States2 years ago
  • Good stuff

    Marcus and the team always provide interesting commentary on the latest news in digital marketing. It helps me be (or at least,sound) smarter at work

    Apple Podcasts
    5
    laura doesnt like this
    United States2 years ago
  • Excellent

    Podcast Addict
    EmmyX
    2 years ago
  • Valuable listen

    I absolutely enjoy and value this show! Consistently super informative, relevant, and enjoyable.

    Apple Podcasts
    5
    Gori20
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the depth and quality of insights provided, noting it as a critical resource for understanding digital marketing trends.
Overall, the podcast is rated highly for its informative nature and practical applications of concepts discussed.
The hosts are often celebrated for their engaging discussions and expertise in the field, enhancing the overall listening experience.
Some feedback indicates that while the content is fantastic, there can be moments where the pacing feels slow or drawn out.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Is ChatGPT the Next Operating System? What That Means for Google and AI Devices | Behind the Numbers
Q: How are they going to make money?
Yory suggests that OpenAI will explore various monetization strategies including revenue sharing and advertising, especially in areas integrating external apps.
Is ChatGPT the Next Operating System? What That Means for Google and AI Devices | Behind the Numbers
Q: Which apps do you think will become the most useful or popular inside ChatGPT?
Grace believes productivity-focused tools like scheduling assistants and personal finance bots will dominate, especially those that can interact with real-world contexts.
Is ChatGPT the Next Operating System? What That Means for Google and AI Devices | Behind the Numbers
Q: What does OpenAI as an operating system look like in practice to you?
Grace explains that it involves an AI running the show, allowing users to connect tools conversationally, making it more of a living assistant rather than just hardware.
Digital Lessons 2025 — The Triopoly’s Power, the Sleeping YouTube Giant, AI Search Behavior, and More | Behind the Numbers
Q: How does YouTube close the revenue gap compared to its competitors like Meta?
YouTube can close the gap through AI targeting, better ad formats, and monetizing longer-form content more effectively.
Digital Lessons 2025 — The Triopoly’s Power, the Sleeping YouTube Giant, AI Search Behavior, and More | Behind the Numbers
Q: What are the must watch trends digital leaders should be paying attention to this year and beyond?
Trends include the changing share of ad spend by the Triopoly, the under-monetization of YouTube, and the growth of high-penetration e-commerce categories.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Behind the Numbers: an EMARKETER Podcast

What is Behind the Numbers: an EMARKETER Podcast about and what kind of topics does it cover?

Focused on the dynamic and rapidly evolving landscape of digital media, this podcast addresses critical topics relevant to marketers, retailers, and advertisers. It features in-depth analysis from industry experts and analysts, covering a range of themes including the impact of artificial intelligence, trends in social media, and changing consumer shopping behaviors. Episodes are released frequently, providing listeners with timely insights that can help them navigate the complexities of their fields. The podcast's engaging format and diverse topics make it a valuable resource for professionals seeking to stay informed and competitive in the digital realm.

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Which podcasts are similar to Behind the Numbers: an EMARKETER Podcast?

These podcasts share a similar audience with Behind the Numbers: an EMARKETER Podcast:

1. Hard Fork
2. Channels with Peter Kafka
3. The Knowledge Project
4. Worklife with Adam Grant
5. The CMO Podcast

How many episodes of Behind the Numbers: an EMARKETER Podcast are there?

Behind the Numbers: an EMARKETER Podcast launched 9 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Numbers: an EMARKETER Podcast?

Recent guests on Behind the Numbers: an EMARKETER Podcast include:

1. Paola Flores-Marquez
2. Jeremy Goldman
3. Rene Federico
4. Carina Perkins
5. Lisa Haiss
6. Ryan Sullivan
7. Grace Harmon
8. Drew Neisser

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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