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Behind the Numbers: an EMARKETER Podcast

EMARKETER
Walmart
Tiktok
Streaming Services
Digital Advertising
Generative AI
Search Engines
Snapchat
Gen Z
Retail Media
Nielsen
Malls
IKEA
Online Advertising
EU AI Act
Grocery
Amazon
Youtube
Neuralink
E-Commerce
Mental Health

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and sta... more

PublishesDailyEpisodes500Founded10 years ago
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BusinessMarketing

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Artwork for Behind the Numbers: an EMARKETER Podcast

Latest Episodes

On today’s podcast episode, we discuss where creators make their money, why nano-influencers are becoming increasingly sought after, why it’s getting harder for creator content to break through, and the biggest challenges in measuring the impact of i... more

On today’s podcast episode, we discuss whether Walmart and Target were ever truly competing on the same promise of mass retail, or whether they were solving different consumer needs all along. We also explore the differences in their loyalty program ... more

On today’s podcast episode, we discuss what’s been driving Formula One’s growth in America, whether F1 has finally broken through in the US or if we’re in a temporary hype cycle, and what brands get from the sport that they can’t get anywhere else. J... more

YouTube

On today’s podcast episode, we discuss why Warner Bros. Discovery chose Paramount's bid over Netflix's, what impact this will have on the streaming universe, and how all of this will affect marketers. Join Senior Director of Podcasts and host Marcus ... more

YouTube

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Recent Guests

Allison O'Keefe
Senior manager, influencer and creator marketing at Best Buy
Best Buy
Episode: The New Creator Video Play: Moving From Shorts to CTV | Behind the Numbers Special Edition
Nicole Marcus
Manager of influencer strategy at Dick's Sporting Goods
Dick's Sporting Goods
Episode: The New Creator Video Play: Moving From Shorts to CTV | Behind the Numbers Special Edition
Cory Weaver
Head of Influence, Gap, Inc.
Gap, Inc.
Episode: Creators Meet Commerce: How They Guide Customers From Inspiration to Checkout | Behind the Numbers Special Edition
Alexis Call
Director of Digital Merchandising and Site Experience, Stanley 1913
Stanley 1913
Episode: Creators Meet Commerce: How They Guide Customers From Inspiration to Checkout | Behind the Numbers Special Edition
Brian Gleason
CEO of Seedtag
Seedtag
Episode: How Neuro-Contextual Makes Advertising Feel Human Again | Behind the Numbers
Oscar Orozco
Senior director of forecasting
EMARKETER
Episode: The Great BTN Bake (Take) Off — Forecast Trends for 2026: Podcasts Beat Music for Marketers and FAST Fuels AVOD | Behind the Numbers
Ethan Cramer-Flood
Principal forecasting writer
EMARKETER
Episode: The Great BTN Bake (Take) Off — Forecast Trends for 2026: Podcasts Beat Music for Marketers and FAST Fuels AVOD | Behind the Numbers
Ragu Kamakshisundaram
VP of Media and Monetization at Viasat Ads
Viasat Ads
Episode: The Next-Generation of In-Flight Advertising: Passenger Receptiveness, Contextual Campaigns, and What Comes Next | Behind the Numbers
Adam Epstein
Co-founder and CEO of Gigi
Gigi
Episode: AI-Driven Media Management, with Gigi and Amazon Ads (Part 1) | EMARKETER Miniseries

Hosts

Marcus
Host of Behind the Numbers, EMARKETER
Suzy Davidkhanian
Host of Reimagining Retail, EMARKETER

Reviews

4.7 out of 5 stars from 291 ratings
  • Trigger warning

    Had to stop listening to the show after they change hosts I can’t tolerate, listening to up speak all the time. Up speaking triggers me apparently. “Are you speaking or asking me a question?”

    Apple Podcasts
    2
    EMWJ
    United States4 months ago
  • Nuggets of business gold!

    Jeremy and his stellar guests dive deep into the world of business, but it's not just about that! Sure, you'll snag some seriously actionable advice and practical tips, no matter where you're at in your entrepreneurial journey. But beyond that, you'll discover the fuel to grow not just as a businessperson, but as a human being. And let's not forget, Jeremy's charisma and infectious energy make every conversation a delight. Huge thanks for delivering such an epic show, Jeremy—keep crushing it!

    Apple Podcasts
    5
    Linda__Lee_
    Philippines2 years ago
  • Great show, my Friday weekly listen

    My favorite show is the Friday show, because I think it covers a little bit everything. Great content, Marcus has a great job, and really great chemistry with the folks on the line. I feel like I learn four or five things that I can apply to my job each episode. Great work.

    Apple Podcasts
    5
    Digital maverick
    United States3 years ago
  • Good stuff

    Marcus and the team always provide interesting commentary on the latest news in digital marketing. It helps me be (or at least,sound) smarter at work

    Apple Podcasts
    5
    laura doesnt like this
    United States3 years ago
  • Excellent

    Podcast Addict
    EmmyX
    3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, listeners describe the show as consistently informative and engaging for digital marketers and retail media professionals, with strong host presence and high-quality guests.
Many reviews emphasize practical, actionable insights and a data-driven approach that helps them stay up to date without needing to comb through multiple newsletters.
A notable portion of feedback mentions the show's format variety and entertaining delivery as a key plus, though a few listeners are irritated by longer intros or recurring icebreakers.
Positive sentiment often highlights the show's ability to translate studies and market trends into useful guidance for campaigns and planning.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The New Creator Video Play: Moving From Shorts to CTV | Behind the Numbers Special Edition
Q: So let's get started. What do you look for more broadly in creator partnerships and how has your brand's approach changed over time as influencer marketing evolved?
We look for the right fit across partner tiers, focusing on niche audiences and product categories, with a shift toward longer-term collaborations and storytelling rather than one-off activations.
Will TikTok be battling bias this year? How big can TikTok Shop get? And More — The 3 Big Questions for TikTok | Behind the Numbers
Q: What happens to TikTok as a search destination?
Concerns have risen over whether TikTok can maintain its status as a reliable search destination amidst new competitive search technologies.
Will TikTok be battling bias this year? How big can TikTok Shop get? And More — The 3 Big Questions for TikTok | Behind the Numbers
Q: What do you think is one of the main questions for TikTok at the moment?
The main question revolves around whether TikTok will need to deal with perceptions of bias due to allegations of suppressing critical content.
When and How Will Google Monetize AI Search? Will It Reconcile Its AI Chatbots? And More — The 3 Big Questions for Google | Behind the Numbers
Q: When's the right time for Google to introduce ads into their AI tools?
Ads inside AI conversations might undermine trust, but markets might adapt if they become used to it.
When and How Will Google Monetize AI Search? Will It Reconcile Its AI Chatbots? And More — The 3 Big Questions for Google | Behind the Numbers
Q: How soon do you think they need to figure that out? How long do you think they can keep going with Gemini and AI overviews?
They could do it indefinitely if they want.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Behind the Numbers: an EMARKETER Podcast

What is Behind the Numbers: an EMARKETER Podcast about and what kind of topics does it cover?

Behind the Numbers shares data-driven analysis of the marketing, media, and advertising landscape with a focus on how AI, social platforms, and retail trends reshape strategy. Episodes combine quantitative analysis, industry news, and practical takeaways for marketers and advertisers, often featuring analyst guests and timely, data-packed discussions across digital channels, media ownership, and consumer behavior. A notable strength is the format variety, including daily deep dives, a dedicated weekly “Friday” style episode, and occasional interactive or themed segments that make complex topics accessible for busy professionals. The show is likely to appeal to people who want concise, evidence-based insights to stay ahead in a fast-changing... more

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Which podcasts are similar to Behind the Numbers: an EMARKETER Podcast?

These podcasts share a similar audience with Behind the Numbers: an EMARKETER Podcast:

1. Masters of Scale
2. The Prof G Pod with Scott Galloway
3. HBR IdeaCast
4. Worklife with Adam Grant
5. The AI Daily Brief: Artificial Intelligence News and Analysis

How many episodes of Behind the Numbers: an EMARKETER Podcast are there?

Behind the Numbers: an EMARKETER Podcast launched 10 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Numbers: an EMARKETER Podcast?

Recent guests on Behind the Numbers: an EMARKETER Podcast include:

1. Allison O'Keefe
2. Nicole Marcus
3. Cory Weaver
4. Alexis Call
5. Brian Gleason
6. Oscar Orozco
7. Ethan Cramer-Flood
8. Ragu Kamakshisundaram

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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