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Behind the Numbers: an EMARKETER Podcast

EMARKETER
Artificial Intelligence
E-Commerce
Consumer Behavior
Advertising
Google
Amazon
Social Media
Youtube
Retail
Digital Advertising
Generative AI
Netflix
Tariffs
Retail Media
Gen Z
Meta
Openai
Walmart
Tiktok
Retail Media Networks

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and sta... more

PublishesDailyEpisodes500Founded10 years ago
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Artwork for Behind the Numbers: an EMARKETER Podcast

Latest Episodes

On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for April, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of... more

On today’s podcast episode, we discuss the three big questions surrounding Netflix right now: Will leaving Warner Bros. Discovery behind be a good long-term move? Can Netflix double its advertising revenue this year? And will the streaming giant be o... more

In today’s podcast episode, we discuss why we think Meta will surpass Google to become the world’s leading digital advertising business this year, whether Google can wrestle back control in the following years, and how close Amazon is to getting a sh... more

YouTube

In today’s podcast episode, we discuss whether AI slop is becoming a problem on YouTube, the ways AI is helping—and hindering—brand safety efforts for advertisers, and what marketers can do about AI’s influence on how their ads appear. Join Senior Di... more

YouTube

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Recent Guests

Dave Simon
Chief Revenue Officer of Verve and President of Verve Marketplace
Verve
Episode: Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers (Video)
Zach Goldner
Senior Forecasting Analyst, based in Utah
EMARKETER
Episode: America’s Love-Hate Relationship with (Sports) Betting | In the Game (Video)
Ethan Cramer-Flood
Principal Forecasting Writer, based in New York City
EMARKETER
Episode: America’s Love-Hate Relationship with (Sports) Betting | In the Game (Video)
Yury Wurmser
Principal analyst, AI and market trends, based in New Jersey
EMARKETER
Episode: What If...Abercrombie Was a Lifestyle & Google's AI Paid For Content | Behind the Numbers
Paul Briggs
Principal analyst, first-time guest
Toronto office, EMARKETER
Episode: Department Store Reinvention: Old Rules vs. New Success | Reimagining Retail
Jason O'Toole
Head of Connected Commerce and Media
Gildan
Episode: Beyond Sponsored Products: What Offsite Means for the Media Plan | Behind the Numbers Special Edition Podcast
Ryan Verklin
Paid Media and Retail Media Senior Lead
Bayer
Episode: Beyond Sponsored Products: What Offsite Means for the Media Plan | Behind the Numbers Special Edition Podcast
Ashley Firmstone
SVP of Rokt Ads
Rokt Ads
Episode: Click, Buy, Tune...In: AI Relevance Ends Ad Fatigue | Behind the Numbers
Gabi Viljoen
Vice President and Head of E-Commerce for Nestlé Health Science
Nestlé Health Science
Episode: Screens, Shelves, and Signals: Retail Media's In-Store Opportunity | Behind the Numbers Special Edition Podcast

Hosts

Marcus
Host of Behind the Numbers, EMARKETER
Suzy Davidkhanian
Host of Reimagining Retail, EMARKETER

Reviews

4.7 out of 5 stars from 291 ratings
  • Wonderful Discussion

    Thank you, Dave, for the wonderful conversation regarding Innovation, Ethics, Community/Corporate Social Responsibility and my book, The 7Rs of Leadership and Life. I truly enjoyed discussing these topics in a conversational and engaging manner. From my perspective, your style and your show represent the very best.

    Apple Podcasts
    5
    Angelo Valletta
    United States2 months ago
  • Trigger warning

    Had to stop listening to the show after they change hosts I can’t tolerate, listening to up speak all the time. Up speaking triggers me apparently. “Are you speaking or asking me a question?”

    Apple Podcasts
    2
    EMWJ
    United States5 months ago
  • Nuggets of business gold!

    Jeremy and his stellar guests dive deep into the world of business, but it's not just about that! Sure, you'll snag some seriously actionable advice and practical tips, no matter where you're at in your entrepreneurial journey. But beyond that, you'll discover the fuel to grow not just as a businessperson, but as a human being. And let's not forget, Jeremy's charisma and infectious energy make every conversation a delight. Huge thanks for delivering such an epic show, Jeremy—keep crushing it!

    Apple Podcasts
    5
    Linda__Lee_
    Philippines2 years ago
  • Great show, my Friday weekly listen

    My favorite show is the Friday show, because I think it covers a little bit everything. Great content, Marcus has a great job, and really great chemistry with the folks on the line. I feel like I learn four or five things that I can apply to my job each episode. Great work.

    Apple Podcasts
    5
    Digital maverick
    United States3 years ago
  • Good stuff

    Marcus and the team always provide interesting commentary on the latest news in digital marketing. It helps me be (or at least,sound) smarter at work

    Apple Podcasts
    5
    laura doesnt like this
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, listeners describe the show as consistently informative and engaging for digital marketers and retail media professionals, with strong host presence and high-quality guests.
Many reviews emphasize practical, actionable insights and a data-driven approach that helps them stay up to date without needing to comb through multiple newsletters.
A notable portion of feedback mentions the show's format variety and entertaining delivery as a key plus, though a few listeners are irritated by longer intros or recurring icebreakers.
Positive sentiment often highlights the show's ability to translate studies and market trends into useful guidance for campaigns and planning.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

America’s Love-Hate Relationship with (Sports) Betting | In the Game (Video)
Q: What are the demographics driving the bet; who are the key bettors?
A large share of bettors are young men under 30, with 70% of bettors being male and a strong concentration among younger adults, indicating a valuable but concentrated media demographic.
America’s Love-Hate Relationship with (Sports) Betting | In the Game (Video)
Q: What stat best explains how sports betting is taking over America?
The combination of a $200 billion total handle and roughly 50 million adult bettors, many of whom engage primarily through digital apps, illustrates both scale and rapid adoption.
Click, Buy, Tune...In: AI Relevance Ends Ad Fatigue | Behind the Numbers
Q: How did you come to this conclusion about the transaction moment and its importance?
The idea grew from observing how airlines and other industries extract incremental revenue in moments of high intent, and then building technology to serve the right offers at the right time so they feel like part of the customer's natural path, not an interruption.
Click, Buy, Tune...In: AI Relevance Ends Ad Fatigue | Behind the Numbers
Q: Ashley, what do you do in a sentence?
As SVP of Rokt Ads, I help brands reach consumers as they're transacting online, focusing on the moment when intent is highest and the shopping experience is most additive rather than disruptive.
Why Warner Bros. Discovery Chose Paramount Over Netflix—and How It Impacts the Streaming Universe | Behind the Numbers
Q: What are the potential risks for Warner Bros. Discovery and the broader industry?
A massive debt load and integration challenges could weigh on the company; there are concerns about layoffs, brand and app consolidation, and potential harm to competition and creative markets.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Behind the Numbers: an EMARKETER Podcast

What is Behind the Numbers: an EMARKETER Podcast about and what kind of topics does it cover?

Behind the Numbers shares data-driven analysis of the marketing, media, and advertising landscape with a focus on how AI, social platforms, and retail trends reshape strategy. Episodes combine quantitative analysis, industry news, and practical takeaways for marketers and advertisers, often featuring analyst guests and timely, data-packed discussions across digital channels, media ownership, and consumer behavior. A notable strength is the format variety, including daily deep dives, a dedicated weekly “Friday” style episode, and occasional interactive or themed segments that make complex topics accessible for busy professionals. The show is likely to appeal to people who want concise, evidence-based insights to stay ahead in a fast-changing... more

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Which podcasts are similar to Behind the Numbers: an EMARKETER Podcast?

These podcasts share a similar audience with Behind the Numbers: an EMARKETER Podcast:

1. The CMO Podcast
2. Masters of Scale
3. The Prof G Pod with Scott Galloway
4. Pivot
5. Marketing School - Digital Marketing and Online Marketing Tips

How many episodes of Behind the Numbers: an EMARKETER Podcast are there?

Behind the Numbers: an EMARKETER Podcast launched 10 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Numbers: an EMARKETER Podcast?

Recent guests on Behind the Numbers: an EMARKETER Podcast include:

1. Dave Simon
2. Zach Goldner
3. Ethan Cramer-Flood
4. Yury Wurmser
5. Paul Briggs
6. Jason O'Toole
7. Ryan Verklin
8. Ashley Firmstone

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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