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Behind the Numbers: an EMARKETER Podcast

EMARKETER
Walmart
Tiktok
Digital Advertising
Streaming Services
Generative AI
Search Engines
Snapchat
Gen Z
Retail Media
Nielsen
Malls
IKEA
Online Advertising
EU AI Act
Grocery
Amazon
Youtube
Neuralink
E-Commerce
Instagram

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and sta... more

PublishesDailyEpisodes500Founded10 years ago
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BusinessMarketing

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Artwork for Behind the Numbers: an EMARKETER Podcast

Latest Episodes

Our analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how the digital shelf for ecommerce will adapt to speak to AI audiences and how retailers will counter AI’s rise by connecting with customers IRL. Listen to... more

YouTube

Our analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how new standards will unlock agentic ad buying and selling, and how (and why) YouTube will benefit most from the surge in video podcasts. Join Senior Direc... more

YouTube

On today’s special podcast episode, we discuss the major headlines we expect to see and some significant milestones in the coming year—and bundle it all into a giant quiz. What happens to YouTube in 2026? What will shoppers start letting AI agents do... more

YouTube

In today’s episode, we explore consumers’ use of agentic AI in their financial lives, and the development of stablecoin payment rails becoming “bank grade” in 2026. Join the discussion with host and Head of Business Development Rob Rubin, and Senior ... more

YouTube

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Recent Guests

Ragu Kamakshisundaram
VP of Media and Monetization at Viasat Ads
Viasat Ads
Episode: The Next-Generation of In-Flight Advertising: Passenger Receptiveness, Contextual Campaigns, and What Comes Next | Behind the Numbers
Adam Epstein
Co-founder and CEO of Gigi
Gigi
Episode: AI-Driven Media Management, with Gigi and Amazon Ads (Part 1) | EMARKETER Miniseries
Victoria Lozano
Chief Marketing Officer at Crayola
Crayola
Episode: How Crayola’s “Campaign for Creativity” Is Inspiring Hands-On Play in a Digital World, with Crayola | Reimagining Retail
Damian Pelliccione
CEO and co-founder of Revry, the LGBTQ streaming network
Revry
Episode: Better Understanding LGBTQ+ Media Content—and What Brands Get Wrong About Queer Audiences, with Revry | Behind the Numbers
Todd Segall
Senior Director of Media Sales
Verve
Episode: CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special Edition
Amanda Corral
Senior Director of Paid Media Strategy
PepsiCo
Episode: CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special Edition
Nydia Sahagun
Head of Marketing Strategy and Innovation, Primary Care Organization
Humana
Episode: CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special Edition
Austin Leonard
Vice President and General Manager of DG Media Network
Dollar General
Episode: Scaling Retail Media for the Last Mile of America with Dollar General | Behind the Numbers
Kim Marchan
Head of Agency Development for StackAdapt
StackAdapt
Episode: CTV and Streaming Advertising Trends for 2026 Summit: Keynote and Fireside Chat | Behind the Numbers Special Edition

Hosts

Marcus Johnson
Host of various special editions and regular episodes focusing on marketing, advertising, and industry trends.
Suzy Davidkhanian
Host of segments related to marketing strategy and innovation, often focusing on retail trends and advertising.

Reviews

4.7 out of 5 stars from 286 ratings
  • Trigger warning

    Had to stop listening to the show after they change hosts I can’t tolerate, listening to up speak all the time. Up speaking triggers me apparently. “Are you speaking or asking me a question?”

    Apple Podcasts
    2
    EMWJ
    United Statesa month ago
  • Nuggets of business gold!

    Jeremy and his stellar guests dive deep into the world of business, but it's not just about that! Sure, you'll snag some seriously actionable advice and practical tips, no matter where you're at in your entrepreneurial journey. But beyond that, you'll discover the fuel to grow not just as a businessperson, but as a human being. And let's not forget, Jeremy's charisma and infectious energy make every conversation a delight. Huge thanks for delivering such an epic show, Jeremy—keep crushing it!

    Apple Podcasts
    5
    Linda__Lee_
    Philippines2 years ago
  • Great show, my Friday weekly listen

    My favorite show is the Friday show, because I think it covers a little bit everything. Great content, Marcus has a great job, and really great chemistry with the folks on the line. I feel like I learn four or five things that I can apply to my job each episode. Great work.

    Apple Podcasts
    5
    Digital maverick
    United States2 years ago
  • Good stuff

    Marcus and the team always provide interesting commentary on the latest news in digital marketing. It helps me be (or at least,sound) smarter at work

    Apple Podcasts
    5
    laura doesnt like this
    United States2 years ago
  • Excellent

    Podcast Addict
    EmmyX
    3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show's structure and variety of episodes keep the content engaging and relevant.
Some feedback suggests a desire for more focused discussions without excessive chit-chat.
Overall, it has garnered praise for being informative and a valuable resource for marketing professionals.
Listeners appreciate the actionable insights and expert analysis on current marketing trends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

AI-Driven Media Management, with Gigi and Amazon Ads (Part 2) | EMARKETER Miniseries
Q: What advice would you give leaders or teams who don't come from technical backgrounds but need to build or use AI systems?
There should be an insatiable curiosity to learn, and it's important to engage deeply with AI tools and innovations to understand their potential.
2025 Retail Awards — Must-Visit Store, Greatest Glow-Up, Best Collab, AI Power Move, and Most Impactful Campaign | Reimagining Retail
Q: Can you elaborate on Walmart's AI Power Move?
Walmart's collaboration with ChatGPT positions it advantageously against its competitors, particularly Amazon.
2025 Retail Awards — Must-Visit Store, Greatest Glow-Up, Best Collab, AI Power Move, and Most Impactful Campaign | Reimagining Retail
Q: Why does Nike deserve recognition for its efforts this year?
Nike has been making notable strides in its strategy and attempting to regain its lost market share.
2025 Retail Awards — Must-Visit Store, Greatest Glow-Up, Best Collab, AI Power Move, and Most Impactful Campaign | Reimagining Retail
Q: What do you think deserves the Glow Up of the Year?
I think Barnes and Noble's efforts to give stores a more neighborhood feel and curate books better really stands out.
A Blueprint for Better Measurement (Part 1) with Amazon Ads | EMARKETER Miniseries
Q: What are some examples of real life campaigns or brands that you've worked with to put this into action and what kind of results you've seen?
Spectrum Brands saw for every dollar invested in Amazon ads on the DSP, they achieved significant off-Amazon conversions, demonstrating the effectiveness of omni-channel metrics.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Behind the Numbers: an EMARKETER Podcast

What is Behind the Numbers: an EMARKETER Podcast about and what kind of topics does it cover?

A go-to source for marketers, retailers, and advertisers, this podcast offers deep insights into the fast-paced evolution of digital media. Topics frequently cover the impact of AI on advertising strategies, the growth of Connected TV (CTV), shifting consumer shopping behaviors, and digital advertising trends. The varied episode formats, from interviews with industry experts to panel discussions, provide a comprehensive understanding of contemporary challenges and opportunities in marketing and advertising. Listeners are likely to find actionable advice and valuable data that can inform their own strategies and decision-making processes.

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Which podcasts are similar to Behind the Numbers: an EMARKETER Podcast?

These podcasts share a similar audience with Behind the Numbers: an EMARKETER Podcast:

1. The Prof G Pod with Scott Galloway
2. Pivot
3. Bloomberg Law
4. On with Kara Swisher
5. Channels with Peter Kafka

How many episodes of Behind the Numbers: an EMARKETER Podcast are there?

Behind the Numbers: an EMARKETER Podcast launched 10 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Behind the Numbers: an EMARKETER Podcast?

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What guests have appeared on Behind the Numbers: an EMARKETER Podcast?

Recent guests on Behind the Numbers: an EMARKETER Podcast include:

1. Ragu Kamakshisundaram
2. Adam Epstein
3. Victoria Lozano
4. Damian Pelliccione
5. Todd Segall
6. Amanda Corral
7. Nydia Sahagun
8. Austin Leonard

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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