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Artwork for Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

EMARKETER
Artificial Intelligence
E-Commerce
Google
Advertising
Consumer Behavior
Amazon
Youtube
Social Media
Digital Advertising
Netflix
Retail
Generative AI
Tariffs
Retail Media
Openai
Meta
Tiktok
Walmart
Gen Z
Retail Media Networks

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and sta... more

PublishesDailyEpisodes500Founded10 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Behind the Numbers: an EMARKETER Podcast

Latest Episodes

On today’s podcast episode, we discuss why the mega shopping festival Singles’ Day is so much larger than Prime Day, how the event is more interactive, and how US retailers and brands can start capitalizing on Singles’ Day as a cultural moment, a mar... more

On today’s podcast episode, we discuss three big questions surrounding Spotify right now: Why has the audio giant’s ad revenue stalled? What would a Spotify lifestyle app look like? Has Spotify solved the AI problem by adding “Verified” badges to dis... more

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On today’s podcast episode, we discuss three big questions surrounding Amazon right now: Can Amazon’s test of AI-generated search overviews reshape discovery? Can Amazon become the backbone of the retail supply chain? And will customers want a shoppi... more

YouTube

On today’s podcast episode, we discuss what makes buying furniture so complex from a customer perspective, where in today’s shopping journey people get stuck the most, and which technologies are actually driving the category forward. Listen to the di... more

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Key Facts

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Number of Listeners
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Recent Guests

Dan Bennett
CMO of furniture.com
Furniture.com
Episode: From Search to Sofa: Rethinking Discovery with Furniture.com | Reimagining Retail
Yory Wurmser
Principal analyst
EMARKETER
Episode: From Search to Sofa: Rethinking Discovery with Furniture.com | Reimagining Retail
Max Willens
Philly-based principal social media analyst
EMARKETER
Episode: Where Should Meta Be Focusing Its AI Efforts? An AI Mark Zuckerberg? 3 Big Questions for Meta | Behind the Numbers
Emmy Liederman
New York living analyst
EMARKETER
Episode: Where Should Meta Be Focusing Its AI Efforts? An AI Mark Zuckerberg? 3 Big Questions for Meta | Behind the Numbers
Sonal Gandhi
Chief Content Officer at The Lead
The Lead
Episode: Retail Hype vs. Reality: Fixing Discovery and the One Idea Worth Stealing | Reimagining Retail
Daniel Konstantinovic
Senior Editor, Marketing and Advertising Briefing
EMARKETER
Episode: Leaving WBD Behind? Reed Saying Goodbye? — The 3 Big Questions for Netflix | Behind the Numbers
Drew Spink
Senior forecasting analyst at EMARKETER
EMARKETER
Episode: Meta to Dethrone Google as Top Ad Business — Here’s Why | Behind the Numbers
Dave Simon
Chief Revenue Officer of Verve and President of Verve Marketplace
Verve
Episode: Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers (Video)
Zach Goldner
Senior Forecasting Analyst, based in Utah
EMARKETER
Episode: America’s Love-Hate Relationship with (Sports) Betting | In the Game (Video)

Hosts

Marcus
Host of Behind the Numbers, EMARKETER
Suzy Davidkhanian
Host of Reimagining Retail, EMARKETER

Reviews

4.7 out of 5 stars from 292 ratings
  • Wonderful Discussion

    Thank you, Dave, for the wonderful conversation regarding Innovation, Ethics, Community/Corporate Social Responsibility and my book, The 7Rs of Leadership and Life. I truly enjoyed discussing these topics in a conversational and engaging manner. From my perspective, your style and your show represent the very best.

    Apple Podcasts
    5
    Angelo Valletta
    United States2 months ago
  • Trigger warning

    Had to stop listening to the show after they change hosts I can’t tolerate, listening to up speak all the time. Up speaking triggers me apparently. “Are you speaking or asking me a question?”

    Apple Podcasts
    2
    EMWJ
    United States6 months ago
  • Nuggets of business gold!

    Jeremy and his stellar guests dive deep into the world of business, but it's not just about that! Sure, you'll snag some seriously actionable advice and practical tips, no matter where you're at in your entrepreneurial journey. But beyond that, you'll discover the fuel to grow not just as a businessperson, but as a human being. And let's not forget, Jeremy's charisma and infectious energy make every conversation a delight. Huge thanks for delivering such an epic show, Jeremy—keep crushing it!

    Apple Podcasts
    5
    Linda__Lee_
    Philippines2 years ago
  • Great show, my Friday weekly listen

    My favorite show is the Friday show, because I think it covers a little bit everything. Great content, Marcus has a great job, and really great chemistry with the folks on the line. I feel like I learn four or five things that I can apply to my job each episode. Great work.

    Apple Podcasts
    5
    Digital maverick
    United States3 years ago
  • Good stuff

    Marcus and the team always provide interesting commentary on the latest news in digital marketing. It helps me be (or at least,sound) smarter at work

    Apple Podcasts
    5
    laura doesnt like this
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, listeners describe the show as consistently informative and engaging for digital marketers and retail media professionals, with strong host presence and high-quality guests.
Many reviews emphasize practical, actionable insights and a data-driven approach that helps them stay up to date without needing to comb through multiple newsletters.
A notable portion of feedback mentions the show's format variety and entertaining delivery as a key plus, though a few listeners are irritated by longer intros or recurring icebreakers.
Positive sentiment often highlights the show's ability to translate studies and market trends into useful guidance for campaigns and planning.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Search to Sofa: Rethinking Discovery with Furniture.com | Reimagining Retail
Q: How has introducing a unified checkout impacted returns and overall shopper confidence?
Since launching the integrated checkout, furniture.com has seen a dramatic reduction in returns, suggesting that consolidating brands and streamlining the purchasing process helps shoppers make more confident, on-target decisions before buying.
From Search to Sofa: Rethinking Discovery with Furniture.com | Reimagining Retail
Q: What is furniture.com trying to solve, and how does it differ from traditional online furniture retailers?
Furniture.com aims to reduce trust gaps and friction by aggregating known brands into one place with a single checkout. This decision layer reduces the complexity of choosing among many retailers and helps shoppers feel confident about their purchase without leaving the site to compare multiple carts.
Is Google Quietly Losing? YouTube “Stations” Impact? 3 Big Questions for Google | Behind the Numbers
Q: What is Google waiting to learn before deciding whether Gemini should remain ad-free or introduce its own ads?
The panel discusses that Google is waiting for more measurable results on the effectiveness of AI-driven ads, especially in contrast to OpenAI's ad experiments, before committing to Gemini ads; they also consider how AI ads could fit into Google's broader advertising stack and measurement capabilities.
America’s Love-Hate Relationship with (Sports) Betting | In the Game (Video)
Q: What are the demographics driving the bet; who are the key bettors?
A large share of bettors are young men under 30, with 70% of bettors being male and a strong concentration among younger adults, indicating a valuable but concentrated media demographic.
America’s Love-Hate Relationship with (Sports) Betting | In the Game (Video)
Q: What stat best explains how sports betting is taking over America?
The combination of a $200 billion total handle and roughly 50 million adult bettors, many of whom engage primarily through digital apps, illustrates both scale and rapid adoption.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Behind the Numbers: an EMARKETER Podcast

What is Behind the Numbers: an EMARKETER Podcast about and what kind of topics does it cover?

Behind the Numbers shares data-driven analysis of the marketing, media, and advertising landscape with a focus on how AI, social platforms, and retail trends reshape strategy. Episodes combine quantitative analysis, industry news, and practical takeaways for marketers and advertisers, often featuring analyst guests and timely, data-packed discussions across digital channels, media ownership, and consumer behavior. A notable strength is the format variety, including daily deep dives, a dedicated weekly “Friday” style episode, and occasional interactive or themed segments that make complex topics accessible for busy professionals. The show is likely to appeal to people who want concise, evidence-based insights to stay ahead in a fast-changing... more

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Which podcasts are similar to Behind the Numbers: an EMARKETER Podcast?

These podcasts share a similar audience with Behind the Numbers: an EMARKETER Podcast:

1. The Prof G Pod with Scott Galloway
2. Pivot
3. Prof G Markets
4. The CMO Podcast
5. Channels with Peter Kafka

How many episodes of Behind the Numbers: an EMARKETER Podcast are there?

Behind the Numbers: an EMARKETER Podcast launched 10 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Numbers: an EMARKETER Podcast?

Recent guests on Behind the Numbers: an EMARKETER Podcast include:

1. Dan Bennett
2. Yory Wurmser
3. Max Willens
4. Emmy Liederman
5. Sonal Gandhi
6. Daniel Konstantinovic
7. Drew Spink
8. Dave Simon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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