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Artwork for Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

EMARKETER
Artificial Intelligence
Youtube
Openai
Amazon
Retail Media
Google
Social Media
Netflix
Chatgpt
Digital Advertising
E-Commerce
Meta
Retail
Tiktok
Advertising
Consumer Behavior
Gen Z
Meta Platforms, Inc.
Spotify
Digital Marketing

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and sta... more

PublishesDailyEpisodes500Founded11 years ago
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MarketingBusiness

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Artwork for Behind the Numbers: an EMARKETER Podcast

Latest Episodes

In today’s podcast episode, we explore how a brand with as much history as Land O’Lakes can stay culturally relevant without getting stuck in nostalgia. We also dive into what real authenticity looks like and how to identify the right things to measu... more

In today’s podcast episode, we explore three of the biggest questions surrounding Google: Can its ad business continue to fund its AI ambitions? When can we expect ads to appear in Gemini? And how will AI transform the Google shopping experience for ... more

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In today’s podcast episode, we explore three of the biggest questions surrounding OpenAI: What if the company had chosen a business-focused approach over the consumer market? How much can OpenAI realistically expect to generate in advertising revenue... more

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In today’s podcast episode, we discuss what makes certain moments GIF-worthy, how young people are changing the way GIFs are created, shared, and understood, and how brands use GIFs to connect with and engage their audiences.

Join Senior Director of... more

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Recent Guests

Ross Benes
Senior Analyst at EMARKETER
EMARKETER
Episode: Why a New Content Chief? Are Live Sports Its Future? — The 3 Big Questions for Netflix | Behind the Numbers
Daniel Konstantinovic
Senior Editor of EMARKETER's Marketing and Advertising Briefing
EMARKETER
Episode: Why a New Content Chief? Are Live Sports Its Future? — The 3 Big Questions for Netflix | Behind the Numbers
Paul Briggs
Principal Analyst at EMARKETER
EMARKETER
Episode: The Digital Lives and Lifestyles of Everyone in the World: Short-Form Video Surges, AI Use Cases, and More | Behind the Numbers
Jason Mander
Chief Insight Officer at GWI
GWI
Episode: The Digital Lives and Lifestyles of Everyone in the World: Short-Form Video Surges, AI Use Cases, and More | Behind the Numbers
Eddie Parker
EVP and Head of Growth Planning at Starcom
Starcom
Episode: The Digital Lives and Lifestyles of Everyone in the World: Short-Form Video Surges, AI Use Cases, and More | Behind the Numbers
Melissa Levy
President of Sparks, a global experiential marketing agency
Sparks
Episode: The Next Marketing Battleground Is Real Life | Behind the Numbers
Lindsay Sutton
Senior Vice President and Head of Marketing at Atmosphere TV
Atmosphere TV
Episode: The Next Marketing Battleground Is Real Life | Behind the Numbers
Drew Spink
Senior forecasting analyst
EMARKETER
Episode: Beyond Attention as Intent Eyes a Bigger Role in Ad Spending | Behind the Numbers
Zach Goldner
Senior forecasting analyst
EMARKETER
Episode: Beyond Attention as Intent Eyes a Bigger Role in Ad Spending | Behind the Numbers

Hosts

Marcus
Host of Behind the Numbers
Marisa Jones
Newsletter analyst; frequent guest on retail and marketing topics
Suzy Davidkhanian
Host of EMARKETER's weekly retail show

Reviews

4.7 out of 5 stars from 298 ratings
  • SHP and Founder’s Syndrone

    Dave and I had a wonderful chat. His professionalism is only matched by his ability to listen and discuss topics that help the guest and the audience understand the points and highlights. I had a great time and recommend his podcast to anyone looking to better their business.

    Apple Podcasts
    5
    Sturginity
    United States3 months ago
  • Wonderful Discussion

    Thank you, Dave, for the wonderful conversation regarding Innovation, Ethics, Community/Corporate Social Responsibility and my book, The 7Rs of Leadership and Life. I truly enjoyed discussing these topics in a conversational and engaging manner. From my perspective, your style and your show represent the very best.

    Apple Podcasts
    5
    Angelo Valletta
    United States8 months ago
  • Trigger warning

    Had to stop listening to the show after they change hosts I can’t tolerate, listening to up speak all the time. Up speaking triggers me apparently. “Are you speaking or asking me a question?”

    Apple Podcasts
    2
    EMWJ
    United Statesa year ago
  • Nuggets of business gold!

    Jeremy and his stellar guests dive deep into the world of business, but it's not just about that! Sure, you'll snag some seriously actionable advice and practical tips, no matter where you're at in your entrepreneurial journey. But beyond that, you'll discover the fuel to grow not just as a businessperson, but as a human being. And let's not forget, Jeremy's charisma and infectious energy make every conversation a delight. Huge thanks for delivering such an epic show, Jeremy—keep crushing it!

    Apple Podcasts
    5
    Linda__Lee_
    Philippines3 years ago
  • Great show, my Friday weekly listen

    My favorite show is the Friday show, because I think it covers a little bit everything. Great content, Marcus has a great job, and really great chemistry with the folks on the line. I feel like I learn four or five things that I can apply to my job each episode. Great work.

    Apple Podcasts
    5
    Digital maverick
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience appreciates practical takeaways and the mix of news and deep dives.
Some listeners critique lengthy intro segments and prefer tighter pacing.
Shows deliver data-backed marketing insights with engaging hosts and guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Digital Lives and Lifestyles of Everyone in the World: Short-Form Video Surges, AI Use Cases, and More | Behind the Numbers
Q: What did the report tell us about how different people around the world are using artificial intelligence?
The leading global use case is finding information. Adoption is high among older adults as well as younger people, and Latin America leads in creative uses such as writing and creating images or videos. AI use for product searches and shopping remains behind its use for general information.
The Digital Lives and Lifestyles of Everyone in the World: Short-Form Video Surges, AI Use Cases, and More | Behind the Numbers
Q: What's the most interesting part of the short form video story for yourself?
Jason Mander says short-form video is growing faster than other major formats across countries and age groups, and is close to overtaking traditional social media in weekly time spent.
Why a New Content Chief? Are Live Sports Its Future? — The 3 Big Questions for Netflix | Behind the Numbers
Q: Which type of content is most likely to help Netflix gain and retain subscribers?
Daniel says sports could be a growth driver but notes that rights deals would be costly and viewer growth is slowing. The speakers also discuss new hit shows and whether changing the release cadence could improve engagement.
Why a New Content Chief? Are Live Sports Its Future? — The 3 Big Questions for Netflix | Behind the Numbers
Q: Will a new content chief turn Netflix's programming fortunes around?
The speakers question whether the executive departures signal a change in programming strategy, and whether content alone can address slowing growth and engagement. They also consider the roles of Netflix's recommendation algorithm and competition from other video platforms.
Kendra Scott on How to Unwrap Shopper Intent During the Holidays | Reimagining Retail
Q: You know, you've talked about how AI is transforming the in store experience, but how has it changed how you approach e-commerce and personalization in that part of the customer journey?
Carlson describes Kendra Scott's chatbot as a major AI success in e-commerce, saying it deflects more than 80% of customer-care calls and is beginning to contribute meaningful revenue. She adds that personalization remains difficult when shoppers do not identify themselves or are shopping for someone else.

Audience Metrics

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Frequently Asked Questions About Behind the Numbers: an EMARKETER Podcast

What is Behind the Numbers: an EMARKETER Podcast about and what kind of topics does it cover?

Across recent episodes, the show consistently analyzes digital marketing, retail, media economics, and technology with data-driven rigor. Topics frequently center on AI-enabled strategies, advertising efficacy, platform dynamics (including Meta, Google, Netflix, and streaming), and how consumer behavior shifts—such as prime ad opportunities, GLP-1–driven retail changes, and evolving back-to-school spending. Guests range from EMARKETER analysts to senior researchers and topic experts, delivering practical takeaways for brands, agencies, and platforms. Noteworthy strengths include concise, data-backed debates, live-panel format variety, and timely explorations of high-impact themes like AI adoption, advertising allocation, and the evolving ro... more

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Which podcasts are similar to Behind the Numbers: an EMARKETER Podcast?

These podcasts share a similar audience with Behind the Numbers: an EMARKETER Podcast:

1. The CMO Podcast
2. HBR IdeaCast
3. Pivot
4. Uncensored CMO
5. The Prof G Pod with Scott Galloway

How many episodes of Behind the Numbers: an EMARKETER Podcast are there?

Behind the Numbers: an EMARKETER Podcast launched 11 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Numbers: an EMARKETER Podcast?

Recent guests on Behind the Numbers: an EMARKETER Podcast include:

1. Ross Benes
2. Daniel Konstantinovic
3. Paul Briggs
4. Jason Mander
5. Eddie Parker
6. Melissa Levy
7. Lindsay Sutton
8. Drew Spink

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