Rephonic
Artwork for Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

EMARKETER
Walmart
Tiktok
Streaming Services
Digital Advertising
Generative AI
Search Engines
Snapchat
Gen Z
Retail Media
Nielsen
IKEA
Malls
Online Advertising
EU AI Act
Grocery
Amazon
Youtube
Neuralink
E-Commerce
Instagram

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and sta... more

PublishesDailyEpisodes500Founded10 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for Behind the Numbers: an EMARKETER Podcast

Latest Episodes

On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for February, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President... more

YouTube

On today’s podcast episode, we discuss the three big questions surrounding TikTok right now: Will TikTok spend this year fighting perceptions of bias? Will the new algorithm be as good? How much bigger can TikTok Shop get? And more. Join Senior Direc... more

YouTube

On today’s podcast episode, we discuss the three big questions surrounding Amazon right now: Can it maintain its ad revenue momentum in 2026? Is AI spending a problem? Is it ready for agentic commerce? And more. Join Senior Director of Podcasts and h... more

On today’s podcast episode, we discuss the three big questions surrounding Google right now: When and how will it monetize AI search? Is it spending too much on AI? Will it reconcile its two full-fledged AI chatbots? And more. Join Senior Director of... more

YouTube

Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Pivot
PivotNew York Magazine
The Best One Yet
The Best One YetNick & Jack Studios
The Prof G Pod with Scott Galloway
The Prof G Pod with Scott GallowayVox Media Podcast Network

Recent Guests

Brian Gleason
CEO of Seedtag
Seedtag
Episode: How Neuro-Contextual Makes Advertising Feel Human Again | Behind the Numbers
Ethan Cramer-Flood
Principal forecasting writer
EMARKETER
Episode: The Great BTN Bake (Take) Off — Forecast Trends for 2026: Podcasts Beat Music for Marketers and FAST Fuels AVOD | Behind the Numbers
Oscar Orozco
Senior director of forecasting
EMARKETER
Episode: The Great BTN Bake (Take) Off — Forecast Trends for 2026: Podcasts Beat Music for Marketers and FAST Fuels AVOD | Behind the Numbers
Ragu Kamakshisundaram
VP of Media and Monetization at Viasat Ads
Viasat Ads
Episode: The Next-Generation of In-Flight Advertising: Passenger Receptiveness, Contextual Campaigns, and What Comes Next | Behind the Numbers
Adam Epstein
Co-founder and CEO of Gigi
Gigi
Episode: AI-Driven Media Management, with Gigi and Amazon Ads (Part 1) | EMARKETER Miniseries
Victoria Lozano
Chief Marketing Officer at Crayola
Crayola
Episode: How Crayola’s “Campaign for Creativity” Is Inspiring Hands-On Play in a Digital World, with Crayola | Reimagining Retail
Damian Pelliccione
CEO and co-founder of Revry, the LGBTQ streaming network
Revry
Episode: Better Understanding LGBTQ+ Media Content—and What Brands Get Wrong About Queer Audiences, with Revry | Behind the Numbers
Todd Segall
Senior Director of Media Sales
Verve
Episode: CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special Edition
Amanda Corral
Senior Director of Paid Media Strategy
PepsiCo
Episode: CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special Edition

Hosts

Marcus Johnson
Host of various special editions and regular episodes focusing on marketing, advertising, and industry trends.
Suzy Davidkhanian
Host of segments related to marketing strategy and innovation, often focusing on retail trends and advertising.

Reviews

4.7 out of 5 stars from 288 ratings
  • Trigger warning

    Had to stop listening to the show after they change hosts I can’t tolerate, listening to up speak all the time. Up speaking triggers me apparently. “Are you speaking or asking me a question?”

    Apple Podcasts
    2
    EMWJ
    United States3 months ago
  • Nuggets of business gold!

    Jeremy and his stellar guests dive deep into the world of business, but it's not just about that! Sure, you'll snag some seriously actionable advice and practical tips, no matter where you're at in your entrepreneurial journey. But beyond that, you'll discover the fuel to grow not just as a businessperson, but as a human being. And let's not forget, Jeremy's charisma and infectious energy make every conversation a delight. Huge thanks for delivering such an epic show, Jeremy—keep crushing it!

    Apple Podcasts
    5
    Linda__Lee_
    Philippines2 years ago
  • Great show, my Friday weekly listen

    My favorite show is the Friday show, because I think it covers a little bit everything. Great content, Marcus has a great job, and really great chemistry with the folks on the line. I feel like I learn four or five things that I can apply to my job each episode. Great work.

    Apple Podcasts
    5
    Digital maverick
    United States3 years ago
  • Good stuff

    Marcus and the team always provide interesting commentary on the latest news in digital marketing. It helps me be (or at least,sound) smarter at work

    Apple Podcasts
    5
    laura doesnt like this
    United States3 years ago
  • Excellent

    Podcast Addict
    EmmyX
    3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show's structure and variety of episodes keep the content engaging and relevant.
Some feedback suggests a desire for more focused discussions without excessive chit-chat.
Overall, it has garnered praise for being informative and a valuable resource for marketing professionals.
Listeners appreciate the actionable insights and expert analysis on current marketing trends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

When and How Will Google Monetize AI Search? Will It Reconcile Its AI Chatbots? And More — The 3 Big Questions for Google | Behind the Numbers
Q: When's the right time for Google to introduce ads into their AI tools?
Ads inside AI conversations might undermine trust, but markets might adapt if they become used to it.
When and How Will Google Monetize AI Search? Will It Reconcile Its AI Chatbots? And More — The 3 Big Questions for Google | Behind the Numbers
Q: How soon do you think they need to figure that out? How long do you think they can keep going with Gemini and AI overviews?
They could do it indefinitely if they want.
How Neuro-Contextual Makes Advertising Feel Human Again | Behind the Numbers
Q: What is the difference between neuro-contextual and traditional contextual targeting?
Neuro-contextual goes deeper into understanding emotional connection and engagement, unlike standard contextual targeting that merely categorizes content.
How Neuro-Contextual Makes Advertising Feel Human Again | Behind the Numbers
Q: How does Seedtag think about the word attention?
Attention is crucial for capturing user engagement amidst the overwhelming noise in digital communication, being receptive to new messages and ideas.
Can Amazon Maintain Its Ad Revenue Momentum? Is AI Spending a Problem? And More — The 3 Big Questions for Amazon | Behind the Numbers
Q: Can Amazon keep up its ad revenue momentum heading into 2026?
Amazon's advertising growth is currently strong, but maintaining this pace amid competition from established players like Google and Meta is uncertain.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Behind the Numbers: an EMARKETER Podcast

What is Behind the Numbers: an EMARKETER Podcast about and what kind of topics does it cover?

A go-to source for marketers, retailers, and advertisers, this podcast offers deep insights into the fast-paced evolution of digital media. Topics frequently cover the impact of AI on advertising strategies, the growth of Connected TV (CTV), shifting consumer shopping behaviors, and digital advertising trends. The varied episode formats, from interviews with industry experts to panel discussions, provide a comprehensive understanding of contemporary challenges and opportunities in marketing and advertising. Listeners are likely to find actionable advice and valuable data that can inform their own strategies and decision-making processes.

Where can I find podcast stats for Behind the Numbers: an EMARKETER Podcast?

Rephonic provides a wide range of podcast stats for Behind the Numbers: an EMARKETER Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Behind the Numbers: an EMARKETER Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Behind the Numbers: an EMARKETER Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Behind the Numbers: an EMARKETER Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Behind the Numbers: an EMARKETER Podcast?

Rephonic provides comprehensive predictive audience data for Behind the Numbers: an EMARKETER Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Behind the Numbers: an EMARKETER Podcast have?

To see how many followers or subscribers Behind the Numbers: an EMARKETER Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Behind the Numbers: an EMARKETER Podcast?

These podcasts share a similar audience with Behind the Numbers: an EMARKETER Podcast:

1. Pivot
2. The Best One Yet
3. The Prof G Pod with Scott Galloway
4. Worklife with Adam Grant
5. How I Built This with Guy Raz

How many episodes of Behind the Numbers: an EMARKETER Podcast are there?

Behind the Numbers: an EMARKETER Podcast launched 10 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Behind the Numbers: an EMARKETER Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Behind the Numbers: an EMARKETER Podcast?

Rephonic pulls ratings and reviews for Behind the Numbers: an EMARKETER Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Behind the Numbers: an EMARKETER Podcast?

Rephonic provides full transcripts for episodes of Behind the Numbers: an EMARKETER Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Behind the Numbers: an EMARKETER Podcast?

Recent guests on Behind the Numbers: an EMARKETER Podcast include:

1. Brian Gleason
2. Ethan Cramer-Flood
3. Oscar Orozco
4. Ragu Kamakshisundaram
5. Adam Epstein
6. Victoria Lozano
7. Damian Pelliccione
8. Todd Segall

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days