Behind the Numbers: an EMARKETER Podcast
EMARKETEREMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and sta... more
| Publishes | Daily | Episodes | 500 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
In today’s podcast episode, we discuss whether banks can successfully encourage customers to use their AI-powered tools on their own websites and apps for personal finance management, how AI tools like ChatGPT, Gemini, Claude, Copilot, and others can... more
In today’s podcast episode, we discuss the main takeaways from Meta’s landmark trial over kids and social media addiction, the safety features it plans to roll out, whether this makes a teen social media ban more or less likely, what we know about so... more
On today’s podcast, we discuss what “kidulting” actually means, why toy companies are paying so much more attention to this consumer now, and what non-toy brands can learn from this trend.
Tune in for a discussion featuring Vice President of Content... more
In today’s podcast episode, we discuss what YouTube has evolved into, how it’s transforming TV ad buying, and how YouTube TV is shaping digital pay TV.
Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes an... more
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Reviews
- Wonderful Discussion
Thank you, Dave, for the wonderful conversation regarding Innovation, Ethics, Community/Corporate Social Responsibility and my book, The 7Rs of Leadership and Life. I truly enjoyed discussing these topics in a conversational and engaging manner. From my perspective, your style and your show represent the very best.
Apple Podcasts5Angelo Valletta
United States6 months ago - Trigger warning
Had to stop listening to the show after they change hosts I can’t tolerate, listening to up speak all the time. Up speaking triggers me apparently. “Are you speaking or asking me a question?”
Apple Podcasts2EMWJUnited States9 months ago - Nuggets of business gold!
Jeremy and his stellar guests dive deep into the world of business, but it's not just about that! Sure, you'll snag some seriously actionable advice and practical tips, no matter where you're at in your entrepreneurial journey. But beyond that, you'll discover the fuel to grow not just as a businessperson, but as a human being. And let's not forget, Jeremy's charisma and infectious energy make every conversation a delight. Huge thanks for delivering such an epic show, Jeremy—keep crushing it!
Apple Podcasts5Linda__Lee_
Philippines2 years ago - Great show, my Friday weekly listen
My favorite show is the Friday show, because I think it covers a little bit everything. Great content, Marcus has a great job, and really great chemistry with the folks on the line. I feel like I learn four or five things that I can apply to my job each episode. Great work.
Apple Podcasts5Digital maverickUnited States3 years ago - Good stuff
Marcus and the team always provide interesting commentary on the latest news in digital marketing. It helps me be (or at least,sound) smarter at work
Apple Podcasts5laura doesnt like thisUnited States3 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #140 | United States/Business/Marketing |
Apple Podcasts | #77 |  Canada/Business/Marketing |
Apple Podcasts | #151 |  Italy/Business/Marketing |
Apple Podcasts | #18 |  Singapore/Business/Marketing |
Apple Podcasts | #22 |  South Korea/Business/Marketing |
Apple Podcasts | #57 |  Mexico/Business/Marketing |
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Audience Metrics
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Frequently Asked Questions About Behind the Numbers: an EMARKETER Podcast
What is Behind the Numbers: an EMARKETER Podcast about and what kind of topics does it cover?
Across recent episodes, the show consistently analyzes digital marketing, retail, media economics, and technology with data-driven rigor. Topics frequently center on AI-enabled strategies, advertising efficacy, platform dynamics (including Meta, Google, Netflix, and streaming), and how consumer behavior shifts—such as prime ad opportunities, GLP-1–driven retail changes, and evolving back-to-school spending. Guests range from EMARKETER analysts to senior researchers and topic experts, delivering practical takeaways for brands, agencies, and platforms. Noteworthy strengths include concise, data-backed debates, live-panel format variety, and timely explorations of high-impact themes like AI adoption, advertising allocation, and the evolving ro... more
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How many listeners does Behind the Numbers: an EMARKETER Podcast get?
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Which podcasts are similar to Behind the Numbers: an EMARKETER Podcast?
These podcasts share a similar audience with Behind the Numbers: an EMARKETER Podcast:
1. The CMO Podcast
2. Channels with Peter Kafka
3. Marketing Against The Grain
4. HBR IdeaCast
5. Pivot
How many episodes of Behind the Numbers: an EMARKETER Podcast are there?
Behind the Numbers: an EMARKETER Podcast launched 10 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Behind the Numbers: an EMARKETER Podcast?
Recent guests on Behind the Numbers: an EMARKETER Podcast include:
1. Ingrid Milman Cordy
2. Adam Weiss
3. Keith Lehman
4. Buddy Teaster
5. Kelly Cobb
6. Minda Smiley
7. Ayelet Fishbach
8. Nate Elliott
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.