Rephonic
Artwork for Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

EMARKETER
Walmart
Tiktok
Digital Advertising
Streaming Services
Generative AI
Search Engines
Snapchat
Gen Z
Retail Media
Nielsen
Malls
IKEA
Online Advertising
EU AI Act
Grocery
Amazon
Youtube
Neuralink
E-Commerce
Instagram

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and sta... more

PublishesDailyEpisodes500Founded9 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for Behind the Numbers: an EMARKETER Podcast

Latest Episodes

In this podcast episode, we discuss how Primark’s US and UK customers see the brand differently, what’s kept the retailer relevant as price pressures have intensified competition, and why its famously store-first strategy is working so well. Listen t... more

YouTube

On today’s podcast episode, we discuss the moving target that is consumers’ perception of using AI in advertising, how marketers feel about the technology, and the share of ad buying that is likely to be delegated to AI. Join Senior Director of Podca... more

YouTube

On today’s podcast episode, we discuss what folks are prioritizing when it comes to upskilling in AI, the stigma of using the technology at work, and which part of the “Using AI at Work” conversation needs more attention. Join Senior Director of Podc... more

YouTube

In this podcast episode, we discuss rebrands: how much consumers notice them, how important of an ingredient nostalgia is, and how to successfully execute one. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian,... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Me, Myself, and AI
Me, Myself, and AIMIT Sloan Management Review
Pivot
PivotNew York Magazine
Hard Fork
Hard ForkThe New York Times

Recent Guests

Lisa Haiss
Senior Editor based in Florida
Episode: How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the Numbers
Ryan Sullivan
CMO of GoodRx, leading medication savings platform in the US.
GoodRx
Episode: From Idea to Impact: GoodRx’s ‘Savings Wrangler’ and the Road Ahead, with CMO Ryan Sullivan | Behind the Numbers
Grace Harmon
Tech and AI analyst at EMARKETER
EMARKETER
Episode: The Death of the Click: How AI Is Reshaping the Internet’s Business Model with CMO Huddles’ Drew Neisser | Behind the Numbers
Drew Neisser
CEO and founder of CMO Huddles
CMO Huddles
Episode: The Death of the Click: How AI Is Reshaping the Internet’s Business Model with CMO Huddles’ Drew Neisser | Behind the Numbers
Brian Berger
Founder and CEO of Mack Weldon
Mack Weldon
Episode: Retail Partnership Playbook: How to Choose and Build Powerful Collaborations with Mack Weldon | Reimagining Retail
Arielle Feger
Analyst at EMARKETER
EMARKETER
Episode: Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | Reimagining Retail
Marisa Jones
Newsletter Analyst
EMARKETER
Episode: X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers
Jasmine Enberg
Vice President and Principal Analyst covering Social Media
EMARKETER
Episode: X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers
Tim Maleeny
President and Chief Strategy Officer of Agency Services at Quad.
Quad
Episode: Consumers Seek More Tactile Shopping Experiences | Behind the Numbers

Host

Marcus Johnson
Host of Behind the Numbers, an EMARKETER video podcast, and widely recognized figure in discussions surrounding digital marketing and strategies.

Reviews

4.7 out of 5 stars from 284 ratings
  • Nuggets of business gold!

    Jeremy and his stellar guests dive deep into the world of business, but it's not just about that! Sure, you'll snag some seriously actionable advice and practical tips, no matter where you're at in your entrepreneurial journey. But beyond that, you'll discover the fuel to grow not just as a businessperson, but as a human being. And let's not forget, Jeremy's charisma and infectious energy make every conversation a delight. Huge thanks for delivering such an epic show, Jeremy—keep crushing it!

    Apple Podcasts
    5
    Linda__Lee_
    Philippinesa year ago
  • Great show, my Friday weekly listen

    My favorite show is the Friday show, because I think it covers a little bit everything. Great content, Marcus has a great job, and really great chemistry with the folks on the line. I feel like I learn four or five things that I can apply to my job each episode. Great work.

    Apple Podcasts
    5
    Digital maverick
    United States2 years ago
  • Good stuff

    Marcus and the team always provide interesting commentary on the latest news in digital marketing. It helps me be (or at least,sound) smarter at work

    Apple Podcasts
    5
    laura doesnt like this
    United States2 years ago
  • Excellent

    Podcast Addict
    EmmyX
    2 years ago
  • Valuable listen

    I absolutely enjoy and value this show! Consistently super informative, relevant, and enjoyable.

    Apple Podcasts
    5
    Gori20
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the depth and quality of insights provided, noting it as a critical resource for understanding digital marketing trends.
Overall, the podcast is rated highly for its informative nature and practical applications of concepts discussed.
The hosts are often celebrated for their engaging discussions and expertise in the field, enhancing the overall listening experience.
Some feedback indicates that while the content is fantastic, there can be moments where the pacing feels slow or drawn out.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Idea to Impact: GoodRx’s ‘Savings Wrangler’ and the Road Ahead, with CMO Ryan Sullivan | Behind the Numbers
Q: What is the Savings Wrangler campaign and why now?
The Savings Wrangler campaign aims to deepen cultural relevance and brand resonance, introducing a lasso-wielding heroine to help Americans with prescription pricing.
From Idea to Impact: GoodRx’s ‘Savings Wrangler’ and the Road Ahead, with CMO Ryan Sullivan | Behind the Numbers
Q: What is GoodRx?
GoodRx is the leading medication savings platform in the US, helping consumers save on their prescriptions.
How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the Numbers
Q: What contributes to the stigma of using AI at work?
The stigma comes from fears of replacement and skepticism about the quality of AI outputs, leading to shadow use of AI tools among employees.
How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the Numbers
Q: What skills should marketers be prioritizing with the rise of AI?
Marketers should focus on understanding which AI models are suited for individual tasks, how to write effective prompts, and the importance of data privacy and ethical considerations.
What If? A Billionaire Bought CNN or CNBC, Pepsi Was Cut In Half, and Connected Car Ads Were Amazing | Behind the Numbers
Q: Is connected car advertising a feasible prediction in the next six months?
Yes, connected cars are seen as the next frontier for advertising due to their captive audience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Behind the Numbers: an EMARKETER Podcast

What is Behind the Numbers: an EMARKETER Podcast about and what kind of topics does it cover?

Focused on the dynamic and rapidly evolving landscape of digital media, this podcast addresses critical topics relevant to marketers, retailers, and advertisers. It features in-depth analysis from industry experts and analysts, covering a range of themes including the impact of artificial intelligence, trends in social media, and changing consumer shopping behaviors. Episodes are released frequently, providing listeners with timely insights that can help them navigate the complexities of their fields. The podcast's engaging format and diverse topics make it a valuable resource for professionals seeking to stay informed and competitive in the digital realm.

Where can I find podcast stats for Behind the Numbers: an EMARKETER Podcast?

Rephonic provides a wide range of podcast stats for Behind the Numbers: an EMARKETER Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Behind the Numbers: an EMARKETER Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Behind the Numbers: an EMARKETER Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Behind the Numbers: an EMARKETER Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Behind the Numbers: an EMARKETER Podcast?

Rephonic provides comprehensive predictive audience data for Behind the Numbers: an EMARKETER Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Behind the Numbers: an EMARKETER Podcast have?

To see how many followers or subscribers Behind the Numbers: an EMARKETER Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Behind the Numbers: an EMARKETER Podcast?

These podcasts share a similar audience with Behind the Numbers: an EMARKETER Podcast:

1. Masters of Scale
2. Me, Myself, and AI
3. Tech Brew Ride Home
4. Pivot
5. Hard Fork

How many episodes of Behind the Numbers: an EMARKETER Podcast are there?

Behind the Numbers: an EMARKETER Podcast launched 9 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Behind the Numbers: an EMARKETER Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Behind the Numbers: an EMARKETER Podcast?

Rephonic pulls ratings and reviews for Behind the Numbers: an EMARKETER Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Behind the Numbers: an EMARKETER Podcast?

Rephonic provides full transcripts for episodes of Behind the Numbers: an EMARKETER Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Behind the Numbers: an EMARKETER Podcast?

Recent guests on Behind the Numbers: an EMARKETER Podcast include:

1. Lisa Haiss
2. Ryan Sullivan
3. Grace Harmon
4. Drew Neisser
5. Brian Berger
6. Arielle Feger
7. Marisa Jones
8. Jasmine Enberg

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days