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Behind the Numbers: an EMARKETER Podcast

EMARKETER
Artificial Intelligence
Google
E-Commerce
Amazon
Consumer Behavior
Advertising
Digital Advertising
Youtube
Social Media
Generative AI
Retail
Netflix
Openai
Retail Media
Meta
Tariffs
Walmart
Retail Media Networks
Chatgpt
Tiktok

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and sta... more

PublishesDailyEpisodes500Founded10 years ago
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Artwork for Behind the Numbers: an EMARKETER Podcast

Latest Episodes

On today's podcast episode, we discuss the scale of the World Cup, how many people in the US will engage with the event, whether the World Cup will spark a surge in sports tourism among Americans, and the best ways for brands to capture fans' attenti... more

In today's podcast episode, we discuss how consumer intent changes throughout the year, what actually happens to shoppers in the seconds after they complete a transaction, and what marketing looks like when you're buying a moment rather than media. J... more

YouTube

On this episode of the EMARKETER Cannes Podcast Miniseries, we explore brand partnerships, retail data, and what it takes for retailers and brands to build more accountable, sustainable long-term growth together.

Sarah Marzano, Vice President and Pr... more

On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for June, including awards for “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion featuring guest hos... more

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Recent Guests

Rajiv Leventhal
Senior Analyst
EMARKETER
Episode: Mind, Body, Basket: The Rise of the Wellness Shopper | Behind the Numbers
Beth Snyder Bulik
Senior Analyst
EMARKETER
Episode: Mind, Body, Basket: The Rise of the Wellness Shopper | Behind the Numbers
Gadjo Sevilla
Senior analyst at EMARKETER contributing insights on AI and marketing
EMARKETER
Episode: AI Might Be Wiping Out Entry-Level Jobs — and Changing the Ones That Survive | Behind the Numbers
Chris Carl
Head of Marketing and Commercial Strategy for the US with AliExpress
AliExpress (Alibaba)
Episode: Retail’s Biggest Shopping Festival: The Singles’ Day Opportunity with AliExpress | Reimagining Retail
Marisa Jones
Newsletter analyst and writer
Episode: Amazon’s AI Overviews Changes Discovery? Shopping AI or General AI? 3 Big Questions for Amazon | Behind the Numbers
Dan Bennett
CMO of furniture.com
Furniture.com
Episode: From Search to Sofa: Rethinking Discovery with Furniture.com | Reimagining Retail
Yory Wurmser
Principal analyst
EMARKETER
Episode: From Search to Sofa: Rethinking Discovery with Furniture.com | Reimagining Retail
Sonal Gandhi
Chief Content Officer at The Lead
The Lead
Episode: Retail Hype vs. Reality: Fixing Discovery and the One Idea Worth Stealing | Reimagining Retail
Daniel Konstantinovic
Senior Editor, Marketing and Advertising Briefing
EMARKETER
Episode: Leaving WBD Behind? Reed Saying Goodbye? — The 3 Big Questions for Netflix | Behind the Numbers

Hosts

Marcus
Host of Behind the Numbers, EMARKETER
Suzy Davidkhanian
VP of content and host of reimagining retail show; host of EMARKETER's weekly retail show

Reviews

4.7 out of 5 stars from 293 ratings
  • Wonderful Discussion

    Thank you, Dave, for the wonderful conversation regarding Innovation, Ethics, Community/Corporate Social Responsibility and my book, The 7Rs of Leadership and Life. I truly enjoyed discussing these topics in a conversational and engaging manner. From my perspective, your style and your show represent the very best.

    Apple Podcasts
    5
    Angelo Valletta
    United States4 months ago
  • Trigger warning

    Had to stop listening to the show after they change hosts I can’t tolerate, listening to up speak all the time. Up speaking triggers me apparently. “Are you speaking or asking me a question?”

    Apple Podcasts
    2
    EMWJ
    United States7 months ago
  • Nuggets of business gold!

    Jeremy and his stellar guests dive deep into the world of business, but it's not just about that! Sure, you'll snag some seriously actionable advice and practical tips, no matter where you're at in your entrepreneurial journey. But beyond that, you'll discover the fuel to grow not just as a businessperson, but as a human being. And let's not forget, Jeremy's charisma and infectious energy make every conversation a delight. Huge thanks for delivering such an epic show, Jeremy—keep crushing it!

    Apple Podcasts
    5
    Linda__Lee_
    Philippines2 years ago
  • Great show, my Friday weekly listen

    My favorite show is the Friday show, because I think it covers a little bit everything. Great content, Marcus has a great job, and really great chemistry with the folks on the line. I feel like I learn four or five things that I can apply to my job each episode. Great work.

    Apple Podcasts
    5
    Digital maverick
    United States3 years ago
  • Good stuff

    Marcus and the team always provide interesting commentary on the latest news in digital marketing. It helps me be (or at least,sound) smarter at work

    Apple Podcasts
    5
    laura doesnt like this
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the weekly format essential for staying current in digital media trends.
Some want the show to minimize light-hearted intros and get to topics faster.
Listeners praise actionable data-driven insights and host/guest dynamics.
Fans appreciate a mix of news, data, and practical takeaways for marketing and retail.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Search to Sofa: Rethinking Discovery with Furniture.com | Reimagining Retail
Q: How has introducing a unified checkout impacted returns and overall shopper confidence?
Since launching the integrated checkout, furniture.com has seen a dramatic reduction in returns, suggesting that consolidating brands and streamlining the purchasing process helps shoppers make more confident, on-target decisions before buying.
From Search to Sofa: Rethinking Discovery with Furniture.com | Reimagining Retail
Q: What is furniture.com trying to solve, and how does it differ from traditional online furniture retailers?
Furniture.com aims to reduce trust gaps and friction by aggregating known brands into one place with a single checkout. This decision layer reduces the complexity of choosing among many retailers and helps shoppers feel confident about their purchase without leaving the site to compare multiple carts.
Is Google Quietly Losing? YouTube “Stations” Impact? 3 Big Questions for Google | Behind the Numbers
Q: What is Google waiting to learn before deciding whether Gemini should remain ad-free or introduce its own ads?
The panel discusses that Google is waiting for more measurable results on the effectiveness of AI-driven ads, especially in contrast to OpenAI's ad experiments, before committing to Gemini ads; they also consider how AI ads could fit into Google's broader advertising stack and measurement capabilities.
America’s Love-Hate Relationship with (Sports) Betting | In the Game (Video)
Q: What are the demographics driving the bet; who are the key bettors?
A large share of bettors are young men under 30, with 70% of bettors being male and a strong concentration among younger adults, indicating a valuable but concentrated media demographic.
America’s Love-Hate Relationship with (Sports) Betting | In the Game (Video)
Q: What stat best explains how sports betting is taking over America?
The combination of a $200 billion total handle and roughly 50 million adult bettors, many of whom engage primarily through digital apps, illustrates both scale and rapid adoption.

Audience Metrics

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Frequently Asked Questions About Behind the Numbers: an EMARKETER Podcast

What is Behind the Numbers: an EMARKETER Podcast about and what kind of topics does it cover?

A data-driven show focused on digital marketing, advertising technology, and retail, with episodes unpacking AI implications, platform dynamics, and consumer behavior. Listeners can expect in-depth discussions grounded in analytics, forecasting, and case studies—from ad revenue shifts and AI-enabled targeting to discovery, brand safety, and shopping journeys. The program often features EMARKETER analysts alongside industry guests to translate complex trends into practical takeaways for marketers, retailers, and advertisers. Its strength lies in data-backed debates, tight formatting, and a mix of strategy, execution, and forward-looking questions that help listeners stay ahead in a fast-evolving landscape.

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Which podcasts are similar to Behind the Numbers: an EMARKETER Podcast?

These podcasts share a similar audience with Behind the Numbers: an EMARKETER Podcast:

1. HBR IdeaCast
2. Fintech Insider Podcast by 11:FS
3. WSJ What’s News
4. Cold Call
5. Invest Like the Best with Patrick O'Shaughnessy

How many episodes of Behind the Numbers: an EMARKETER Podcast are there?

Behind the Numbers: an EMARKETER Podcast launched 10 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Numbers: an EMARKETER Podcast?

Recent guests on Behind the Numbers: an EMARKETER Podcast include:

1. Rajiv Leventhal
2. Beth Snyder Bulik
3. Gadjo Sevilla
4. Chris Carl
5. Marisa Jones
6. Dan Bennett
7. Yory Wurmser
8. Sonal Gandhi

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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