Rephonic
Artwork for Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

EMARKETER
Artificial Intelligence
E-Commerce
Youtube
Amazon
Google
Social Media
Retail Media
Advertising
Openai
Netflix
Digital Advertising
Meta
Generative AI
Walmart
Chatgpt
Consumer Behavior
Retail
Tiktok
Connected TV
Target

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and sta... more

PublishesDailyEpisodes500Founded10 years ago
Categories
MarketingBusiness

Listen to this Podcast

Artwork for Behind the Numbers: an EMARKETER Podcast

Latest Episodes

In today’s podcast episode, we discuss what’s driving the current surge in interest in health wearables, which wearable health metrics are reliable enough for clinical decision-making, the leading devices on the market, and how AI is helping transfor... more

YouTube

On today’s podcast, we discuss how to make the most of the back-to-school season, including where post–first-day spending is happening, how less obvious back-to-school brands can capitalize on the season, and whether to double down, scale back, or si... more

YouTube

On today's podcast episode, we discuss the three biggest questions surrounding Google right now: Is Google spending too much in the AI race? Will the company finally rationalize its AI product naming conventions? And what will the next phase of YouTu... more

YouTube

On today's podcast episode, we discuss the biggest gaps between where Americans spend their time and where advertisers spend their money. We explore the disconnect in social media, the imbalance in subscription OTT, and why digital audio continues to... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host

Similar Podcasts

People also subscribe to these shows.

The Prof G Pod with Scott Galloway
The Prof G Pod with Scott GallowayVox Media Podcast Network
The CMO Podcast
The CMO PodcastvYve & Jim Stengel
Prof G Markets
Prof G MarketsVox Media Podcast Network
Channels with Peter Kafka
Channels with Peter KafkaVox Media Podcast Network

Recent Guests

Ayelet Fishbach
Professor of Behavioral Science, University of Chicago Booth School of Business
University of Chicago Booth School of Business
Episode: The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail
Jacob Bourne
Analyst living on the left coast
EMARKETER
Episode: AI's Next Chapter: The MANGOS Era and the Race to IPO | Behind the Numbers
Nate Elliott
Principal analyst living on the right
EMARKETER
Episode: AI's Next Chapter: The MANGOS Era and the Race to IPO | Behind the Numbers
Joe McCambley
CMO of Saatva
Saatva
Episode: How Saatva Went from an Affordable Luxury Mattress to a Restorative Sleep Brand | Reimagining Retail
Nick Craig
Head of Go To Market at Rokt
Rokt
Episode: The Secret Behind Every Great AI Agent | Behind the Numbers
Liz Roche
Vice President, Measurement and Media from Albertsons Media Collective
Albertsons Media Collective
Episode: Cannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS
Cal Donnelly
SVP Strategic Key Accounts at Rokt
Rokt
Episode: Why Advertisers Are Buying Moments, Not Media | Behind the Numbers
Christine Foster
Group Vice President's Commercial Strategy and Operations at Kroger Precision Marketing
Kroger Precision Marketing
Episode: Kroger Precision Marketing Discusses How Marketers Are Rethinking Brand Growth Strategies
Zach Stambor
Principal Analyst, Chicago area
EMARKETER
Episode: What Travel Will Look Like For Americans This Summer | Behind the Numbers

Hosts

Marcus
Host of Behind the Numbers, EMARKETER
Suzy Davidkhanian
VP of content and host of reimagining retail show; host of EMARKETER's weekly retail show

Reviews

4.7 out of 5 stars from 295 ratings
  • Wonderful Discussion

    Thank you, Dave, for the wonderful conversation regarding Innovation, Ethics, Community/Corporate Social Responsibility and my book, The 7Rs of Leadership and Life. I truly enjoyed discussing these topics in a conversational and engaging manner. From my perspective, your style and your show represent the very best.

    Apple Podcasts
    5
    Angelo Valletta
    United States5 months ago
  • Trigger warning

    Had to stop listening to the show after they change hosts I can’t tolerate, listening to up speak all the time. Up speaking triggers me apparently. “Are you speaking or asking me a question?”

    Apple Podcasts
    2
    EMWJ
    United States8 months ago
  • Nuggets of business gold!

    Jeremy and his stellar guests dive deep into the world of business, but it's not just about that! Sure, you'll snag some seriously actionable advice and practical tips, no matter where you're at in your entrepreneurial journey. But beyond that, you'll discover the fuel to grow not just as a businessperson, but as a human being. And let's not forget, Jeremy's charisma and infectious energy make every conversation a delight. Huge thanks for delivering such an epic show, Jeremy—keep crushing it!

    Apple Podcasts
    5
    Linda__Lee_
    Philippines2 years ago
  • Great show, my Friday weekly listen

    My favorite show is the Friday show, because I think it covers a little bit everything. Great content, Marcus has a great job, and really great chemistry with the folks on the line. I feel like I learn four or five things that I can apply to my job each episode. Great work.

    Apple Podcasts
    5
    Digital maverick
    United States3 years ago
  • Good stuff

    Marcus and the team always provide interesting commentary on the latest news in digital marketing. It helps me be (or at least,sound) smarter at work

    Apple Podcasts
    5
    laura doesnt like this
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the weekly format essential for staying current in digital media trends.
Some want the show to minimize light-hearted intros and get to topics faster.
Listeners praise actionable data-driven insights and host/guest dynamics.
Fans appreciate a mix of news, data, and practical takeaways for marketing and retail.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Ad Dollar–Attention Gap: Social Media, Subscription OTT, and Digital Audio | Behind the Numbers
Q: Why is the monetization gap larger for Netflix compared to HBO Max?
Netflix has more ad-free or lightly monetized subs and is only gradually expanding ad-supported options, whereas HBO Max has a more subscription-driven model and relatively better monetization alignment, making Netflix the bigger offender in under-monetization.
The Ad Dollar–Attention Gap: Social Media, Subscription OTT, and Digital Audio | Behind the Numbers
Q: What is the main takeaway from the time-spent versus ad-dollars gap?
The core finding is that social platforms, especially Meta, attract a disproportionately large share of advertising spend relative to the time people actually spend there, and this misalignment is widening over time, with streaming and digital audio showing similar gaps.
The Secret Behind Every Great AI Agent | Behind the Numbers
Q: What pattern do you notice about where these agents are actually being built in the AI revolution in marketing technology?
The speakers note that while AI is becoming commoditized and present across platforms, the real pattern is to focus on upstream data foundations so agents can access real-time, comprehensive customer data, enabling more effective, strategic outcomes rather than relying on limited downstream data.
Cannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS
Q: What should advertisers do with this information to evaluate performance and have better conversations with retailers?
Advertisers should use measurement as a learning tool, establish clear experimental objectives for campaigns, scrutinize the matching or control methods used, and engage in collaborative governance with retailers to interpret results and drive better business outcomes.
Cannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS
Q: Why publish research that reflects industry understanding rather than claiming a single right method?
Because there isn't a single correct way to measure incrementality; sharing broader industry insights helps retailers and advertisers understand underlying factors, compare approaches, and advance the field collectively rather than promoting one retailer's methodology.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Behind the Numbers: an EMARKETER Podcast

What is Behind the Numbers: an EMARKETER Podcast about and what kind of topics does it cover?

A data-driven show focused on digital marketing, advertising technology, and retail, with episodes unpacking AI implications, platform dynamics, and consumer behavior. Listeners can expect in-depth discussions grounded in analytics, forecasting, and case studies—from ad revenue shifts and AI-enabled targeting to discovery, brand safety, and shopping journeys. The program often features EMARKETER analysts alongside industry guests to translate complex trends into practical takeaways for marketers, retailers, and advertisers. Its strength lies in data-backed debates, tight formatting, and a mix of strategy, execution, and forward-looking questions that help listeners stay ahead in a fast-evolving landscape.

Where can I find podcast stats for Behind the Numbers: an EMARKETER Podcast?

Rephonic provides a wide range of podcast stats for Behind the Numbers: an EMARKETER Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Behind the Numbers: an EMARKETER Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Behind the Numbers: an EMARKETER Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Behind the Numbers: an EMARKETER Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Behind the Numbers: an EMARKETER Podcast?

Rephonic provides comprehensive predictive audience data for Behind the Numbers: an EMARKETER Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Behind the Numbers: an EMARKETER Podcast have?

To see how many followers or subscribers Behind the Numbers: an EMARKETER Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Behind the Numbers: an EMARKETER Podcast?

These podcasts share a similar audience with Behind the Numbers: an EMARKETER Podcast:

1. The Prof G Pod with Scott Galloway
2. The CMO Podcast
3. Prof G Markets
4. Channels with Peter Kafka
5. Masters of Scale

How many episodes of Behind the Numbers: an EMARKETER Podcast are there?

Behind the Numbers: an EMARKETER Podcast launched 10 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Behind the Numbers: an EMARKETER Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Behind the Numbers: an EMARKETER Podcast?

Rephonic pulls ratings and reviews for Behind the Numbers: an EMARKETER Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Behind the Numbers: an EMARKETER Podcast?

Rephonic provides full transcripts for episodes of Behind the Numbers: an EMARKETER Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Behind the Numbers: an EMARKETER Podcast?

Recent guests on Behind the Numbers: an EMARKETER Podcast include:

1. Ayelet Fishbach
2. Jacob Bourne
3. Nate Elliott
4. Joe McCambley
5. Nick Craig
6. Liz Roche
7. Cal Donnelly
8. Christine Foster

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days