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Behind the Numbers: an EMARKETER Podcast

EMARKETER
Artificial Intelligence
E-Commerce
Google
Amazon
Consumer Behavior
Advertising
Digital Advertising
Retail
Youtube
Generative AI
Social Media
Netflix
Retail Media
Tariffs
Openai
Meta
Tiktok
Walmart
Retail Media Networks
Chatgpt

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and sta... more

PublishesDailyEpisodes500Founded10 years ago
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Artwork for Behind the Numbers: an EMARKETER Podcast

Latest Episodes

In today’s podcast episode, we discuss what “wellness” means to Americans today, the relationship between the wellness movement and the traditional healthcare industry, and how brands and retailers are redesigning their offerings for wellness-conscio... more

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In today’s podcast episode, we discuss what the data says about young people actually going out and touching grass, what “logging off” really looks like, whether this trend is a temporary backlash or the beginning of a long-term cultural shift away f... more

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In today’s podcast episode, we discuss UK supermarket giant Tesco: its true superpower, its next big bet, and what it should cut—and keep—to maintain its position as the UK’s #1 retailer. Listen to the discussion featuring Vice President of Content a... more

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In today’s podcast episode, we discuss how significant Google’s new “Intelligent Search Box” is, whether Google has already dethroned OpenAI as the leader in consumer AI, and the key takeaways from the Musk–Altman trial. Join Senior Director of Podca... more

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Recent Guests

Chris Carl
Head of Marketing and Commercial Strategy for the US with AliExpress
AliExpress (Alibaba)
Episode: Retail’s Biggest Shopping Festival: The Singles’ Day Opportunity with AliExpress | Reimagining Retail
Daniel Konstantinovic
Senior editor of the marketing and advertising briefing
EMARKETER
Episode: Spotify the Lifestyle App? Can Badges Fix Spotify's AI Issue? 3 Big Questions for Spotify | Behind the Numbers
Dan Bennett
CMO of furniture.com
Furniture.com
Episode: From Search to Sofa: Rethinking Discovery with Furniture.com | Reimagining Retail
Yory Wurmser
Principal analyst
EMARKETER
Episode: From Search to Sofa: Rethinking Discovery with Furniture.com | Reimagining Retail
Drew Spink
Senior forecasting analyst
EMARKETER
Episode: Is Google Quietly Losing? YouTube “Stations” Impact? 3 Big Questions for Google | Behind the Numbers
Sonal Gandhi
Chief Content Officer at The Lead
The Lead
Episode: Retail Hype vs. Reality: Fixing Discovery and the One Idea Worth Stealing | Reimagining Retail
Dave Simon
Chief Revenue Officer of Verve and President of Verve Marketplace
Verve
Episode: Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers
Zach Goldner
Senior Forecasting Analyst
EMARKETER
Episode: America’s Love-Hate Relationship with (Sports) Betting | In the Game
Yury Wurmser
Principal analyst, AI and market trends, based in New Jersey
EMARKETER
Episode: What If...Abercrombie Was a Lifestyle & Google's AI Paid For Content | Behind the Numbers

Hosts

Marcus
Host of Behind the Numbers, EMARKETER
Suzy Davidkhanian
VP of content and host of reimagining retail show; host of EMARKETER's weekly retail show

Reviews

4.7 out of 5 stars from 292 ratings
  • Wonderful Discussion

    Thank you, Dave, for the wonderful conversation regarding Innovation, Ethics, Community/Corporate Social Responsibility and my book, The 7Rs of Leadership and Life. I truly enjoyed discussing these topics in a conversational and engaging manner. From my perspective, your style and your show represent the very best.

    Apple Podcasts
    5
    Angelo Valletta
    United States3 months ago
  • Trigger warning

    Had to stop listening to the show after they change hosts I can’t tolerate, listening to up speak all the time. Up speaking triggers me apparently. “Are you speaking or asking me a question?”

    Apple Podcasts
    2
    EMWJ
    United States6 months ago
  • Nuggets of business gold!

    Jeremy and his stellar guests dive deep into the world of business, but it's not just about that! Sure, you'll snag some seriously actionable advice and practical tips, no matter where you're at in your entrepreneurial journey. But beyond that, you'll discover the fuel to grow not just as a businessperson, but as a human being. And let's not forget, Jeremy's charisma and infectious energy make every conversation a delight. Huge thanks for delivering such an epic show, Jeremy—keep crushing it!

    Apple Podcasts
    5
    Linda__Lee_
    Philippines2 years ago
  • Great show, my Friday weekly listen

    My favorite show is the Friday show, because I think it covers a little bit everything. Great content, Marcus has a great job, and really great chemistry with the folks on the line. I feel like I learn four or five things that I can apply to my job each episode. Great work.

    Apple Podcasts
    5
    Digital maverick
    United States3 years ago
  • Good stuff

    Marcus and the team always provide interesting commentary on the latest news in digital marketing. It helps me be (or at least,sound) smarter at work

    Apple Podcasts
    5
    laura doesnt like this
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the weekly format essential for staying current in digital media trends.
Some want the show to minimize light-hearted intros and get to topics faster.
Listeners praise actionable data-driven insights and host/guest dynamics.
Fans appreciate a mix of news, data, and practical takeaways for marketing and retail.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Search to Sofa: Rethinking Discovery with Furniture.com | Reimagining Retail
Q: How has introducing a unified checkout impacted returns and overall shopper confidence?
Since launching the integrated checkout, furniture.com has seen a dramatic reduction in returns, suggesting that consolidating brands and streamlining the purchasing process helps shoppers make more confident, on-target decisions before buying.
From Search to Sofa: Rethinking Discovery with Furniture.com | Reimagining Retail
Q: What is furniture.com trying to solve, and how does it differ from traditional online furniture retailers?
Furniture.com aims to reduce trust gaps and friction by aggregating known brands into one place with a single checkout. This decision layer reduces the complexity of choosing among many retailers and helps shoppers feel confident about their purchase without leaving the site to compare multiple carts.
Is Google Quietly Losing? YouTube “Stations” Impact? 3 Big Questions for Google | Behind the Numbers
Q: What is Google waiting to learn before deciding whether Gemini should remain ad-free or introduce its own ads?
The panel discusses that Google is waiting for more measurable results on the effectiveness of AI-driven ads, especially in contrast to OpenAI's ad experiments, before committing to Gemini ads; they also consider how AI ads could fit into Google's broader advertising stack and measurement capabilities.
America’s Love-Hate Relationship with (Sports) Betting | In the Game (Video)
Q: What are the demographics driving the bet; who are the key bettors?
A large share of bettors are young men under 30, with 70% of bettors being male and a strong concentration among younger adults, indicating a valuable but concentrated media demographic.
America’s Love-Hate Relationship with (Sports) Betting | In the Game (Video)
Q: What stat best explains how sports betting is taking over America?
The combination of a $200 billion total handle and roughly 50 million adult bettors, many of whom engage primarily through digital apps, illustrates both scale and rapid adoption.

Audience Metrics

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Frequently Asked Questions About Behind the Numbers: an EMARKETER Podcast

What is Behind the Numbers: an EMARKETER Podcast about and what kind of topics does it cover?

A data-driven show focused on digital marketing, advertising technology, and retail, with episodes unpacking AI implications, platform dynamics, and consumer behavior. Listeners can expect in-depth discussions grounded in analytics, forecasting, and case studies—from ad revenue shifts and AI-enabled targeting to discovery, brand safety, and shopping journeys. The program often features EMARKETER analysts alongside industry guests to translate complex trends into practical takeaways for marketers, retailers, and advertisers. Its strength lies in data-backed debates, tight formatting, and a mix of strategy, execution, and forward-looking questions that help listeners stay ahead in a fast-evolving landscape.

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Which podcasts are similar to Behind the Numbers: an EMARKETER Podcast?

These podcasts share a similar audience with Behind the Numbers: an EMARKETER Podcast:

1. The CMO Podcast
2. Channels with Peter Kafka
3. Marketing Against The Grain
4. Brew Markets
5. The Prof G Pod with Scott Galloway

How many episodes of Behind the Numbers: an EMARKETER Podcast are there?

Behind the Numbers: an EMARKETER Podcast launched 10 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Numbers: an EMARKETER Podcast?

Recent guests on Behind the Numbers: an EMARKETER Podcast include:

1. Chris Carl
2. Daniel Konstantinovic
3. Dan Bennett
4. Yory Wurmser
5. Drew Spink
6. Sonal Gandhi
7. Dave Simon
8. Zach Goldner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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