
EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and sta... more
| Publishes | Daily | Episodes | 500 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

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On today’s podcast episode, we discuss whether Walmart and Target were ever truly competing on the same promise of mass retail, or whether they were solving different consumer needs all along. We also explore the differences in their loyalty program ... more
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On today’s podcast episode, we discuss why Warner Bros. Discovery chose Paramount's bid over Netflix's, what impact this will have on the streaming universe, and how all of this will affect marketers. Join Senior Director of Podcasts and host Marcus ... more
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Had to stop listening to the show after they change hosts I can’t tolerate, listening to up speak all the time. Up speaking triggers me apparently. “Are you speaking or asking me a question?”
Jeremy and his stellar guests dive deep into the world of business, but it's not just about that! Sure, you'll snag some seriously actionable advice and practical tips, no matter where you're at in your entrepreneurial journey. But beyond that, you'll discover the fuel to grow not just as a businessperson, but as a human being. And let's not forget, Jeremy's charisma and infectious energy make every conversation a delight. Huge thanks for delivering such an epic show, Jeremy—keep crushing it!
My favorite show is the Friday show, because I think it covers a little bit everything. Great content, Marcus has a great job, and really great chemistry with the folks on the line. I feel like I learn four or five things that I can apply to my job each episode. Great work.
Marcus and the team always provide interesting commentary on the latest news in digital marketing. It helps me be (or at least,sound) smarter at work
Excellent
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Apple Podcasts | #21 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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Behind the Numbers shares data-driven analysis of the marketing, media, and advertising landscape with a focus on how AI, social platforms, and retail trends reshape strategy. Episodes combine quantitative analysis, industry news, and practical takeaways for marketers and advertisers, often featuring analyst guests and timely, data-packed discussions across digital channels, media ownership, and consumer behavior. A notable strength is the format variety, including daily deep dives, a dedicated weekly “Friday” style episode, and occasional interactive or themed segments that make complex topics accessible for busy professionals. The show is likely to appeal to people who want concise, evidence-based insights to stay ahead in a fast-changing... more
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Behind the Numbers: an EMARKETER Podcast launched 10 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Behind the Numbers: an EMARKETER Podcast include:
1. Allison O'Keefe
2. Nicole Marcus
3. Cory Weaver
4. Alexis Call
5. Brian Gleason
6. Oscar Orozco
7. Ethan Cramer-Flood
8. Ragu Kamakshisundaram
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