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Behind the Numbers: an EMARKETER Podcast

EMARKETER
Artificial Intelligence
Youtube
Openai
Google
Amazon
Retail Media
Social Media
Advertising
Netflix
Chatgpt
Digital Advertising
E-Commerce
Retail
Meta
Tiktok
Generative AI
Spotify
Consumer Behavior
Gen Z
Meta Platforms, Inc.

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and sta... more

PublishesDailyEpisodes500Founded10 years ago
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Artwork for Behind the Numbers: an EMARKETER Podcast

Latest Episodes

In today’s podcast episode, we discuss whether Meta is best positioned to launch a personal AI agent like Muse, which use cases are most likely to drive adoption, and how we’ll need to rebuild the internet for this new reality.

Join Senior Director ... more

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In today’s podcast episode, we discuss what it would mean for your smart fridge to act as a personal food assistant, what if Skydance is unable to pay off its $80 billion debt load, and how conversational commerce could disrupt the third-party market... more

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In today’s podcast episode, we explore what it means to be a truly intergenerational brand, what separates brands that are genuinely relevant to a new generation from those relying primarily on nostalgia, and what physical stores need to offer to giv... more

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In today’s podcast episode, we discuss what would happen if an extended MLB lockout led to a death spiral for regional sports networks (RSNs), the BBC started carrying advertising, and Meta’s Muse flopped.

Join Senior Director of Podcasts and host M... more

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Recent Guests

Jillian Cueff
Chief Merchandising Officer at Claire's
Claire's
Episode: How Claire’s Is Winning Over a New Generation Without Losing Its Legacy | Reimagining Retail
Ran Avrahamy
Chief Marketing Officer, AppsFlyer
AppsFlyer
Episode: What Mobile Measurement Teaches Us About Digital Transformation | Behind the Numbers
Collin Colburn
Vice President of Commerce and Retail Media at IAB
IAB
Episode: The IAB Weighs In On When Influence Starts to Feel Manufactured | Reimagining Retail
Rajiv Leventhal
Health and pharma senior analyst at EMARKETER
EMARKETER
Episode: The Doctor’s New Role in an AI World | Behind the Numbers
Beth Snyder Bulik
Health care analyst at EMARKETER
EMARKETER
Episode: The Doctor’s New Role in an AI World | Behind the Numbers
Gloria Mark
Chancellor's Professor Emerita of Informatics
University of California, Irvine
Episode: Log Off. Look Up. Why Is Everyone Craving Real Life Again? | Behind the Numbers
Suzy Davidkhanian
EMARKETER analyst
EMARKETER
Episode: Log Off. Look Up. Why Is Everyone Craving Real Life Again? | Behind the Numbers
Lindsay Sutton
SVP and head of marketing
Atmosphere TV
Episode: Log Off. Look Up. Why Is Everyone Craving Real Life Again? | Behind the Numbers
Ross Benes
Senior analyst, Westchester-based
EMARKETER
Episode: When Sports Storytelling Changes the Game | In the Game

Hosts

Marcus
Host of Behind the Numbers
Marisa Jones
Newsletter analyst; frequent guest on retail and marketing topics
Suzy Davidkhanian
Host of EMARKETER's weekly retail show

Reviews

4.7 out of 5 stars from 298 ratings
  • SHP and Founder’s Syndrone

    Dave and I had a wonderful chat. His professionalism is only matched by his ability to listen and discuss topics that help the guest and the audience understand the points and highlights. I had a great time and recommend his podcast to anyone looking to better their business.

    Apple Podcasts
    5
    Sturginity
    United States3 months ago
  • Wonderful Discussion

    Thank you, Dave, for the wonderful conversation regarding Innovation, Ethics, Community/Corporate Social Responsibility and my book, The 7Rs of Leadership and Life. I truly enjoyed discussing these topics in a conversational and engaging manner. From my perspective, your style and your show represent the very best.

    Apple Podcasts
    5
    Angelo Valletta
    United States7 months ago
  • Trigger warning

    Had to stop listening to the show after they change hosts I can’t tolerate, listening to up speak all the time. Up speaking triggers me apparently. “Are you speaking or asking me a question?”

    Apple Podcasts
    2
    EMWJ
    United Statesa year ago
  • Nuggets of business gold!

    Jeremy and his stellar guests dive deep into the world of business, but it's not just about that! Sure, you'll snag some seriously actionable advice and practical tips, no matter where you're at in your entrepreneurial journey. But beyond that, you'll discover the fuel to grow not just as a businessperson, but as a human being. And let's not forget, Jeremy's charisma and infectious energy make every conversation a delight. Huge thanks for delivering such an epic show, Jeremy—keep crushing it!

    Apple Podcasts
    5
    Linda__Lee_
    Philippines3 years ago
  • Great show, my Friday weekly listen

    My favorite show is the Friday show, because I think it covers a little bit everything. Great content, Marcus has a great job, and really great chemistry with the folks on the line. I feel like I learn four or five things that I can apply to my job each episode. Great work.

    Apple Podcasts
    5
    Digital maverick
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience appreciates practical takeaways and the mix of news and deep dives.
Some listeners critique lengthy intro segments and prefer tighter pacing.
Shows deliver data-backed marketing insights with engaging hosts and guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Claire’s Is Winning Over a New Generation Without Losing Its Legacy | Reimagining Retail
Q: How are you thinking about who your actual customer is today? And it sounds like it's pretty clear it's Gen Alpha. But how do you then keep the parent in the loop, the mom or the dad in my case, to trust you guys?
Cueff says piercing requires parents' trust, so Claire's redesigned its stores to give piercing a dedicated, clean, safe space. Try-on sticks and mirrors let children explore before committing, while parent feedback shaped the experience.
How Claire’s Is Winning Over a New Generation Without Losing Its Legacy | Reimagining Retail
Q: How do you decide what to keep that's core to Claire's and you cannot touch it versus what needs to change a little bit to be a little more modern?
Cueff says Claire's heritage and the memories parents have of first piercings are valuable, but they do not automatically make the brand relevant to Gen Alpha. The company listens to children and parents and uses their input to guide its products and store experience.
The IAB Weighs In On When Influence Starts to Feel Manufactured | Reimagining Retail
Q: Is this melting of the two channels going to help with measurement?
In the long run, it has the potential to, but success will require retailers to report value beyond simple sales attribution and to engage with social and brand-building KPIs across different stakeholders.
When Sports Storytelling Changes the Game | In the Game
Q: Which sports or leagues are under-leveraged and could benefit from Drive to Survive–style formats?
Sports with high potential include skiing/snowboarding, college basketball, and the WNBA, where player journeys and cross-border play could yield compelling, ongoing storytelling across seasons.”
When Sports Storytelling Changes the Game | In the Game
Q: Who owns the fan relationship in this evolving ecosystem?
The conversation suggests a mix of ownership by leagues, teams, and athletes through their own content, with traditional independent media losing some ground as more controlled, league-created content surrounds the sport.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Behind the Numbers: an EMARKETER Podcast

What is Behind the Numbers: an EMARKETER Podcast about and what kind of topics does it cover?

Across recent episodes, the show consistently analyzes digital marketing, retail, media economics, and technology with data-driven rigor. Topics frequently center on AI-enabled strategies, advertising efficacy, platform dynamics (including Meta, Google, Netflix, and streaming), and how consumer behavior shifts—such as prime ad opportunities, GLP-1–driven retail changes, and evolving back-to-school spending. Guests range from EMARKETER analysts to senior researchers and topic experts, delivering practical takeaways for brands, agencies, and platforms. Noteworthy strengths include concise, data-backed debates, live-panel format variety, and timely explorations of high-impact themes like AI adoption, advertising allocation, and the evolving ro... more

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Which podcasts are similar to Behind the Numbers: an EMARKETER Podcast?

These podcasts share a similar audience with Behind the Numbers: an EMARKETER Podcast:

1. The Prof G Pod with Scott Galloway
2. Masters of Scale
3. The AI Daily Brief: Artificial Intelligence News and Analysis
4. Hard Fork
5. Equity

How many episodes of Behind the Numbers: an EMARKETER Podcast are there?

Behind the Numbers: an EMARKETER Podcast launched 10 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Numbers: an EMARKETER Podcast?

Recent guests on Behind the Numbers: an EMARKETER Podcast include:

1. Jillian Cueff
2. Ran Avrahamy
3. Collin Colburn
4. Rajiv Leventhal
5. Beth Snyder Bulik
6. Gloria Mark
7. Suzy Davidkhanian
8. Lindsay Sutton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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