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Artwork for Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

EMARKETER
Walmart
Generative AI
Tiktok
Digital Advertising
Streaming Services
Search Engines
Snapchat
Gen Z
Retail Media
Nielsen
Malls
IKEA
Online Advertising
EU AI Act
Grocery
Amazon
Youtube
Neuralink
E-Commerce
Instagram

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and sta... more

PublishesDailyEpisodes500Founded10 years ago
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BusinessMarketing

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Artwork for Behind the Numbers: an EMARKETER Podcast

Latest Episodes

On today’s special edition podcast episode, we explore how leading brands are implementing successful CTV and streaming advertising campaigns and measuring their impact. EMARKETER Senior Analyst, Arielle Feger, hosts a panel with Shruti Khatod, SVP, ... more

On today’s podcast episode, we discuss the three big questions surrounding Amazon in Q3 and beyond: What Amazon's corporate layoffs tell us about how AI is actually affecting the broader job market. Is Amazon’s new “Help Me Decide” feature a signific... more

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On today’s special edition podcast episode, EMARKETER Senior Analyst, Ross Benes, unpacks the key trends driving the evolution of steaming and CTV. Afterwards, Ross welcomes Kim Marchan, Head of Agency Development at StackAdapt, to discuss how data, ... more

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On today’s podcast episode, we discuss whether Coca-Cola’s AI holiday ad is a bold move forward or a soulless shortcut—and, when everything can be generated, whether authenticity becomes the new premium. Listen to the discussion with Vice President o... more

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Key Facts

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Recent Guests

Kim Marchan
Head of Agency Development for StackAdapt
StackAdapt
Episode: CTV and Streaming Advertising Trends for 2026 Summit: Keynote and Fireside Chat | Behind the Numbers Special Edition
Minyi Su
Leads marketing for Bluemercury.
Bluemercury
Episode: Making Holiday Magic: The Secret to Beauty Brand Loyalty with Bluemercury | Reimagining Retail
Sky Canavis
Principal analyst that covers all things retail.
Episode: Making Holiday Magic: The Secret to Beauty Brand Loyalty with Bluemercury | Reimagining Retail
Jason Mander
Chief Insight Officer at GWI, focusing on digital life surveys
GWI
Episode: The Digital Lives and Lifestyles of Everyone in the World: How People Watch TV, Short-Form Video’s Global Divide, and More | Behind the Numbers
Paola Flores-Marquez
Analyzes demographic and consumer behavior changes
EMARKETER
Episode: The New American Dream: How Brands Are Aligning with Young People’s Aspirations | The Banking & Payments Show
Carina Perkins
Senior analyst covering retail in the UK and Western Europe
EMARKETER
Episode: How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining Retail
Rene Federico
CMO of Primark US
Primark
Episode: How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining Retail
Grace Harmon
Tech and AI Analyst based in California
Episode: How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the Numbers
Lisa Haiss
Senior Editor based in Florida
Episode: How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the Numbers

Host

Marcus Johnson
Host of Behind the Numbers, an EMARKETER video podcast, and widely recognized figure in discussions surrounding digital marketing and strategies.

Reviews

4.7 out of 5 stars from 285 ratings
  • Nuggets of business gold!

    Jeremy and his stellar guests dive deep into the world of business, but it's not just about that! Sure, you'll snag some seriously actionable advice and practical tips, no matter where you're at in your entrepreneurial journey. But beyond that, you'll discover the fuel to grow not just as a businessperson, but as a human being. And let's not forget, Jeremy's charisma and infectious energy make every conversation a delight. Huge thanks for delivering such an epic show, Jeremy—keep crushing it!

    Apple Podcasts
    5
    Linda__Lee_
    Philippines2 years ago
  • Great show, my Friday weekly listen

    My favorite show is the Friday show, because I think it covers a little bit everything. Great content, Marcus has a great job, and really great chemistry with the folks on the line. I feel like I learn four or five things that I can apply to my job each episode. Great work.

    Apple Podcasts
    5
    Digital maverick
    United States2 years ago
  • Good stuff

    Marcus and the team always provide interesting commentary on the latest news in digital marketing. It helps me be (or at least,sound) smarter at work

    Apple Podcasts
    5
    laura doesnt like this
    United States2 years ago
  • Excellent

    Podcast Addict
    EmmyX
    2 years ago
  • Valuable listen

    I absolutely enjoy and value this show! Consistently super informative, relevant, and enjoyable.

    Apple Podcasts
    5
    Gori20
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the depth and quality of insights provided, noting it as a critical resource for understanding digital marketing trends.
Overall, the podcast is rated highly for its informative nature and practical applications of concepts discussed.
The hosts are often celebrated for their engaging discussions and expertise in the field, enhancing the overall listening experience.
Some feedback indicates that while the content is fantastic, there can be moments where the pacing feels slow or drawn out.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

CTV and Streaming Advertising Trends for 2026 Summit: Keynote and Fireside Chat | Behind the Numbers Special Edition
Q: What advice do you give them so that they can be innovative and efficient?
Brands should clearly define their goals while also leaving room for experimentation with innovative ad formats.
CTV and Streaming Advertising Trends for 2026 Summit: Keynote and Fireside Chat | Behind the Numbers Special Edition
Q: How are advertisers' mindsets changing as CTV moves from being an experimental channel to a mainstream buying mechanism?
Advertisers now see CTV as a mainstream channel that requires substantial investment tailored to their campaign goals.
Making Holiday Magic: The Secret to Beauty Brand Loyalty with Bluemercury | Reimagining Retail
Q: How do you measure brand love?
Minyi suggests using proxy metrics like Google search volume, engagement changes, and overall marketing performance instead of a single channel approach.
Making Holiday Magic: The Secret to Beauty Brand Loyalty with Bluemercury | Reimagining Retail
Q: What is one quick win or best practice that marketers can do right now to set themselves up for success in the holiday period?
Minyi emphasizes the need for agility, being willing to adjust and optimize strategies to respond to shifting consumer sentiments and engagement across different channels.
Is ChatGPT the Next Operating System? What That Means for Google and AI Devices | Behind the Numbers
Q: How are they going to make money?
Yory suggests that OpenAI will explore various monetization strategies including revenue sharing and advertising, especially in areas integrating external apps.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Behind the Numbers: an EMARKETER Podcast

What is Behind the Numbers: an EMARKETER Podcast about and what kind of topics does it cover?

Focused on the dynamic and rapidly evolving landscape of digital media, this podcast addresses critical topics relevant to marketers, retailers, and advertisers. It features in-depth analysis from industry experts and analysts, covering a range of themes including the impact of artificial intelligence, trends in social media, and changing consumer shopping behaviors. Episodes are released frequently, providing listeners with timely insights that can help them navigate the complexities of their fields. The podcast's engaging format and diverse topics make it a valuable resource for professionals seeking to stay informed and competitive in the digital realm.

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Which podcasts are similar to Behind the Numbers: an EMARKETER Podcast?

These podcasts share a similar audience with Behind the Numbers: an EMARKETER Podcast:

1. The CMO Podcast
2. Masters of Scale
3. Uncensored CMO
4. The Next Big Idea
5. How I Built This with Guy Raz

How many episodes of Behind the Numbers: an EMARKETER Podcast are there?

Behind the Numbers: an EMARKETER Podcast launched 10 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Numbers: an EMARKETER Podcast?

Recent guests on Behind the Numbers: an EMARKETER Podcast include:

1. Kim Marchan
2. Minyi Su
3. Sky Canavis
4. Jason Mander
5. Paola Flores-Marquez
6. Carina Perkins
7. Rene Federico
8. Grace Harmon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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