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Artwork for The Fresh Bunch

The Fresh Bunch

Jet Fresh Flowers
Jet Fresh Flowers
Jet Fresh Growers
Petal It Forward
Floral Industry
Flower Industry
Tariffs
AIFD
VIP Roses
Arlington National Cemetery
Fresh Fest
Valentine's Day
Floral Design
Jet Fresh
Bloom & Plume
Miami
Memorial Day Flowers Foundation
Freshfest
Mother's Day
Florsani
Ecuador

The Fresh Bunch (formerly '2 Fat Guys Talking Flowers') is your all-access pass into the wild and wonderful world of flowers. Hosted by Michael Black, Mimi Pacheco, Ryan Black, and producer, Joel, keeping us sounding fresh—we bring you unfiltered conversations about the good, the bad, and the ugly of the floral industry’s trends, challenges, and characters. From flower fails to petal-powered succe... more

PublishesWeeklyEpisodes243Founded5 years ago
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Society & Culture

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Latest Episodes

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After nearly 20 years, Dutch chrysanthemums are finally returning to the U.S. market!

On this week's episode of The Fresh Bunch, Mike recaps his recent trip to the Netherlands for the IFTF Show with Mimi.  Mommy jumps in to share s... more

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We're rewinding back to an old episode:

In this episode of The Fresh Bunch, we dive into the remarkable journey of the Sassen family—whose story began on a small carnation farm in the Netherlands in the 1960s and blossomed into one... more

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On this week’s episode of The Fresh Bunch, we’re going from automotive to floral sales with Pam and Greg of Pryor Flowers in Oklahoma! 

This amazing couple shares their journey from the automotive industry to owning their own flowe... more

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On this week’s episode of The Fresh Bunch, we’re talking about the power of the customer experience and why making people feel special can set your business apart in a market full of options.

Mike & Mimi kick things off with a litt... more

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Recent Guests

Marc Sassen
Dutch floral grower and breeder at VIP Roses
VIP Roses
Episode: REPLAY Episode 195!
Joana Dag
Princess artist interpreting Rose Dude
Jet Fresh Growers
Episode: Ep. 237 - The Fresh Bunch Hits ExpoFlor Ecuador: Art, Auras and the Rose Dude
Emilia Coloma
Jet Fresh Growers marketing lead
Jet Fresh Growers
Episode: Ep. 237 - The Fresh Bunch Hits ExpoFlor Ecuador: Art, Auras and the Rose Dude
Diana Flores
Marketing lead and brand advocate at Jet Fresh Growers
Jet Fresh Growers
Episode: Ep. 237 - The Fresh Bunch Hits ExpoFlor Ecuador: Art, Auras and the Rose Dude
Amaru Samadi Guion Bajo
Artist Amaru Samadi Guion Bajo (Instagram)
Independent artist
Episode: Ep. 237 - The Fresh Bunch Hits ExpoFlor Ecuador: Art, Auras and the Rose Dude
Drew Connors
Source for You (guest)
Episode: Ep. 236 - Tough Talks & Flower Industry Real Talk with Drew & David
David Kaplan
Floradamus, the Wizard, Advisor
Episode: Ep. 236 - Tough Talks & Flower Industry Real Talk with Drew & David
Martin Otten
Representative from Rosa Flora
Rosa Flora
Episode: Ep. 235 - Road Trippin’ to Rosa Flora with Ty, Jason & Greenie
Christine Gunther
Flower Mama, Seed Your Future advocate
Seed Your Future
Episode: Ep. 234 - Fresh Preview of October Flower Events

Hosts

Michael Black
Floral industry business owner
Mimi Pacheco
Floral industry professional
Ryan Black
Floral industry presenter
Joel Serrano
Producer and presenter

Reviews

4.9 out of 5 stars from 29 ratings
  • Jet Fresh is a national treasure

    Such a great listen for anyone in the flower world! Every episode is informative while remaining fun, engaging, and so easy to listen to! I always walk away learning something new and find myself laughing along the way. What I love most is that no matter what role you play in the flower industry, there’s always something you can relate to or take away from each episode. Listening makes you feel like you’re part of the Fresh Fam and like you’re just sitting with friends who really love talking ab... more

    Apple Podcasts
    5
    @stemsmia
    United States3 months ago
  • man

    they just dont let the woman talk ??? stop interupting omg

    Apple Podcasts
    2
    gabisqra
    Brazil3 years ago
  • The freshest podcast in the land!

    Absolutely love listening to the Jet Fresh Family every Friday on my way into work. They are so relevant to what is going on in the floral industry. Mike was brought up in the industry at the ny flower market and now heads up jet fresh flowers in Miami. They have guests pretty much every episode from whatever segment in the industry and just talk and banter. It’s a large industry, but small all the same time. These guys are real deal. You’ll hear stories about the beginnings of some of the lege... more

    Apple Podcasts
    5
    CT4thgenflora
    United States3 years ago
  • Come a long way

    Fernando you found your fit!! So proud of you and your journey. This podcast is awesome! To both you and Mike thank you for keeping our industry alive and cheerful!!!

    Apple Podcasts
    5
    RioSue
    United States4 years ago
  • Fresh to Deaf

    This podcast has been a freaking gold mind!!! Like a crash MBA course in the floral industry. I still work part-time at Costco in Charlotte, NC area so I’ve been able to watch as Sunshine took over our floral Merch. And yes a few retail florist come in and buy 2-3 times a week. But I really think there is untapped niche market sitting between traditional wholesalers and super markets. Love those pink green sprays.

    Apple Podcasts
    5
    akatitojackson
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Reviews describe the coverage as relevant across roles, from retail and design to growers, suppliers, and industry organizations.
The hosts' informal banter and candid stories help create a friendly, welcoming atmosphere.
One reviewer criticizes interruptions and says the woman host is not given enough room to speak.
Listeners value the blend of practical floral-industry information, humor, and engaging conversation.

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Talking Points

Recent interactions between the hosts and their guests.

REPLAY Episode 195!
Q: What does the brand VIP stand for? Is it for very important, very important people?
The name arose when Sassen's wife suggested VIP Roses for a web shop selling painted roses directly to consumers. They wanted a name other than the greenhouse's name, and the brand grew from there.
REPLAY Episode 195!
Q: How did you get into the rose business? How did you start color enhancing all these things? And how did you even evolve into being a breeder?
Sassen grew up in a family that started with carnations and later added roses. He joined the family company as a young adult, became involved in its creative work, and eventually pursued breeding to create distinctive varieties of its own.
Ep. 240 - Shifting Gears into Flowers with Pam & Greg of Pryor Flowers
Q: Tell us a little bit about that.
Asked about their work with the Cherokee Nation, Pam said Pryor Flowers is a Cherokee Nation-affiliated, certified business. She described local business support and the shop's floral work for the opening of a Cherokee Nation facility.
Ep. 240 - Shifting Gears into Flowers with Pam & Greg of Pryor Flowers
Q: How did you guys transition into the flower world? How did that transition happen?
Pam said she had studied horticulture in high school and had once been encouraged to buy the existing flower shop. After she left her job following COVID, she and Greg acquired it, allowing him to leave automotive work and the couple to run the business together.
Ep. 239 - Get Your Ducks in a Row: Connections Are Priceless
Q: How do you prioritize the customer experience?
Suki aims to make clients feel seen, heard, and understood, and builds working relationships around trust, alignment, proactive communication, and clear design expectations.

Audience Metrics

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Frequently Asked Questions About The Fresh Bunch

What is The Fresh Bunch about and what kind of topics does it cover?

A lively, conversational guide to the floral industry, from flower growing and wholesale supply to retail shops, event design, education, and the business challenges behind the bouquets. Regular hosts Michael Black, Mimi Pacheco, Ryan Black, and producer Joel bring humor and candid industry talk to interviews with florists, growers, designers, educators, suppliers, and other business owners. Conversations often combine personal career stories with practical lessons on customer relationships, marketing, operations, design, technology, and industry events.

The mix of field visits, trade-show coverage, roundtables, and guest interviews gives the series an unusually broad view of the flower business, including its supply chain and community wo... more

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Which podcasts are similar to The Fresh Bunch?

These podcasts share a similar audience with The Fresh Bunch:

1. The Business & Pleasure of Flowers
2. The Floral CEO
3. The Florist's Table
4. The Dirt on Flowers
5. The Backyard Bouquet Podcast: Cut Flower Farming Podcast for Flower Farmers & Backyard Gardeners

How many episodes of The Fresh Bunch are there?

The Fresh Bunch launched 5 years ago and published 243 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Fresh Bunch?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Fresh Bunch?

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What guests have appeared on The Fresh Bunch?

Recent guests on The Fresh Bunch include:

1. Marc Sassen
2. Joana Dag
3. Emilia Coloma
4. Diana Flores
5. Amaru Samadi Guion Bajo
6. Drew Connors
7. David Kaplan
8. Martin Otten

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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