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The Fresh Bunch

Jet Fresh Flowers
Jet Fresh Flowers
Flower Industry
Tariffs
Fresh Fest
Arlington National Cemetery
AIFD
Florsani
Mergers and Acquisitions
Memorial Day Flowers Foundation
Miami
Freshfest
Oliflor
Petal It Forward
WFFSA
Independent Farms
That Flower Feeling
Fifty Flowers
Floral Industry
Memorial Day Flowers
Sustainability

The Fresh Bunch (formerly '2 Fat Guys Talking Flowers') is your all-access pass into the wild and wonderful world of flowers. Hosted by Michael Black, Mimi Pacheco, Ryan Black, and producer, Joel, keeping us sounding fresh—we bring you unfiltered conversations about the good, the bad, and the ugly of the floral industry’s trends, challenges, and characters. From flower fails to petal-powered succe... more

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Latest Episodes

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This week on The Fresh Bunch, we’re joined by the one and only Floral Wizard, David Kaplan of Above All Flowers. With decades of experience and a global network of growers, David truly has his finger on the pulse of the floral indus... more

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This week on The Fresh Bunch, we welcome two very special guests — Valentina Armellini, the new Marketing Manager at Chrysal USA, and Kyle Armellini, Terminal Manager at Atlanta Armellini.

The married couple shares the story of how... more

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On this week’s episode of The Fresh Bunch, we’re joined by Paul and Tony Guerrie, cofounders of Flower Buddy. The two brothers share how they went from working in tech to building a business together in the floral industry.

The con... more

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This week, The Fresh Bunch hits the road for one of the most iconic events in horticulture—the Philadelphia Flower Show, “Rooted.” 2026

Joined by Freshie Christine Guenther of Wild Flower MD, Mike and Mimi share highlights from the... more

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Recent Guests

Bill Prescott
Executive at Bloomia USA
Bloomia USA
Episode: Ep. 206 - Tulip Tech & Tulip Love with Bloomia’s Werner Jansen & Bill Prescott
Werner Jansen
Senior manager at Bloomia USA
Bloomia USA
Episode: Ep. 206 - Tulip Tech & Tulip Love with Bloomia’s Werner Jansen & Bill Prescott
Adam Havrilla
Creative director at Elite Flowers
Elite Flowers
Episode: Ep. 205 - Adam Havrilla on Collaboration, Craft & Elevating Floral Professionals with PFCI
Ana from Anisco
Ana from Anisco, host mentions master classes and collaborations
Anisco
Episode: Ep. 204 - Valentine Stress: Floral Therapy at Jet Fresh
Quantavia from Infinite Expressions
Quantavia, client
Infinite Expressions
Episode: Ep. 204 - Valentine Stress: Floral Therapy at Jet Fresh
Carolina from Orchid (Carolina from Orchid, referenced as Carolina from Orchid)
Carolina, client
Orchid-focused business
Episode: Ep. 204 - Valentine Stress: Floral Therapy at Jet Fresh
Lori Wheat
President of SAF, Lafayette Florist
SAF
Episode: Ep. 202 - Snow Days & School Days: SAF Next Gen 2026 Edition
Eileen Weber
From Lake Forest Flowers in Illinois
Lake Forest Flowers
Episode: Ep. 202 - Snow Days & School Days: SAF Next Gen 2026 Edition
Christine (Flower Mama)
Guest from Wildflower
Wildflower
Episode: Ep. 200 - 200th Episode Celebration - (+ Video)

Hosts

Michael Black
Host of The Fresh Bunch; central moderator guiding discussions and maintaining show flow
Mimi Pacheco
Co-host shaping the conversation with industry perspective and community focus
Ryan Black
Co-host and marketing brain; drives topics around branding, marketing and industry trends
Joel Serrano
Producer and host contributor; coordinates episodes and guest segments

Reviews

4.9 out of 5 stars from 27 ratings
  • man

    they just dont let the woman talk ??? stop interupting omg

    Apple Podcasts
    2
    gabisqra
    Brazil2 years ago
  • The freshest podcast in the land!

    Absolutely love listening to the Jet Fresh Family every Friday on my way into work. They are so relevant to what is going on in the floral industry. Mike was brought up in the industry at the ny flower market and now heads up jet fresh flowers in Miami. They have guests pretty much every episode from whatever segment in the industry and just talk and banter. It’s a large industry, but small all the same time. These guys are real deal. You’ll hear stories about the beginnings of some of the lege... more

    Apple Podcasts
    5
    CT4thgenflora
    United States3 years ago
  • Come a long way

    Fernando you found your fit!! So proud of you and your journey. This podcast is awesome! To both you and Mike thank you for keeping our industry alive and cheerful!!!

    Apple Podcasts
    5
    RioSue
    United States4 years ago
  • Fresh to Deaf

    This podcast has been a freaking gold mind!!! Like a crash MBA course in the floral industry. I still work part-time at Costco in Charlotte, NC area so I’ve been able to watch as Sunshine took over our floral Merch. And yes a few retail florist come in and buy 2-3 times a week. But I really think there is untapped niche market sitting between traditional wholesalers and super markets. Love those pink green sprays.

    Apple Podcasts
    5
    akatitojackson
    United States4 years ago
  • Fresh to Deaf

    Great first episode! Great information and entertainment. I pray I can get back to my feet and get these Hippies pumping soon. When Celine, along with the farm, helped me create looks for Juneteenth, Kwanzaa, and college sororities I had so many people excited because others wouldn’t give us a shot. Cultures that love to celebrate love the JetFresh Hippies.

    Apple Podcasts
    5
    akatitojackson
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience members value mentorship and education-focused conversations, as well as cross-border industry insights; some episodes are criticized for interruptions or fast banter, but overall enthusiasm is high.
Many reviewers highlight the balance of humor and practical takeaways, noting the discussions feel authentic and useful for real business decisions.
The show's community feel and willingness to feature a wide range of industry guests is seen as a strength for both newcomers and veterans in the field.
Listeners appreciate the behind-the-scenes access to the floral industry, including sourcing, logistics, and vendor stories.

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Talking Points

Recent interactions between the hosts and their guests.

Ep. 206 - Tulip Tech & Tulip Love with Bloomia’s Werner Jansen & Bill Prescott
Q: How did Bloomia start and how did you get involved in the flower business?
Werner explains his long tenure with Bloomia since 2012, starting through internships in the Netherlands and gradually moving into the marketing and management side, while Bill shares his path from marketing in California to Bloomia, falling in love with tulips and lilies, and eventually joining the company.
Ep. 167 - Honoring Heroes with Jena Gizerskiy - Memorial Day Flowers
Q: For those who don't know, go ahead and explain it.
The Memorial Day Flower Foundation exists to honor veterans by ensuring that flowers are delivered to Arlington National Cemetery and other national cemeteries, with volunteers and florists coordinating donations of roses and other tributes to accompany families visiting the graves.
Ep. 175 - Trend Hunting with Juliana Bustillo of Ora the Floral Agency
Q: How many people work with you and what roles do they fill?
The agency currently consists of 17 people, covering copywriters, web developers, photographers, and a team that supports creative and strategic work across the value chain.
Ep. 175 - Trend Hunting with Juliana Bustillo of Ora the Floral Agency
Q: How did Juliana get into flowers and start Ora?
She started with a floral shop in 2018, then expanded into events, workshops, and eventually the Floral Agency after recognizing opportunities in wholesale and mass-market, guided by her dream and a desire to build a business around flowers.
Ep. 175 - Trend Hunting with Juliana Bustillo of Ora the Floral Agency
Q: What is Ora, the Floral Agency and what makes it unique?
Ora is a trend-driven creative agency and consultancy that specializes only in the floral industry, serving a broad spectrum of players across the value chain from breeders to wholesalers, with a focus on marketing, communication, and positioning of varieties.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Fresh Bunch

What is The Fresh Bunch about and what kind of topics does it cover?

A lively, personality-driven show focused on the floral industry, blending practical business insights with behind-the-scenes chaos, culture, and community. Episodes cover supply chains, seasonal spikes (notably Valentine's and rose-related trends), wholesale dynamics, event production, and education through trade associations. Regulars bring humor, mentorship chatter, and candid takes on leadership, branding, and marketing within a family-owned, globally connected floral world. Guests range from growers and wholesalers to designers and industry educators, creating a mix of hands-on tactics, industry-wide trends, and personal stories that illuminate how the floral ecosystem operates—from sourcing and logistics to branding, storytelling, and... more

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How many episodes of The Fresh Bunch are there?

The Fresh Bunch launched 4 years ago and published 213 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Fresh Bunch?

Recent guests on The Fresh Bunch include:

1. Bill Prescott
2. Werner Jansen
3. Adam Havrilla
4. Ana from Anisco
5. Quantavia from Infinite Expressions
6. Carolina from Orchid (Carolina from Orchid, referenced as Carolina from Orchid)
7. Lori Wheat
8. Eileen Weber

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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