Rephonic
Artwork for The Florist's Table
Floral Design
Alexandra Farms
Sustainability
Floristry
AIFD Symposium
Instagram
Floral Education
Garden Roses
Wedding Flowers
Flowers
Retail Florists
Flower Shop Business
Roses
Color Theory
Flower Varieties
Garden Spray Roses
Networking
Design Of the Decades Competition
Seasonal Availability Of Flowers
Education

Pull up a chair. The Florist's Table is where the floral community gathers for real conversations about design, business, and life in flowers. Hosted by Mayesh Wholesale Florist.

PublishesMonthlyEpisodes100Founded9 years ago
Number of ListenersCategories
DesignArtsBusinessMarketing

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Artwork for The Florist's Table

Latest Episodes

In this episode of The Florist's Table: Beautiful People, Val McNichols sits down with Tammy Porto, founder and creative director of Wild Nomad Flower Co., a northern New Jersey studio known for its editorial-inspired designs, immersive brand activat... more

Abby Chick sits down with Alex Vaughan, owner of FLWR Shop in Nashville, Tennessee, for a conversation that gets right to the heart of what Thorns & All is about: the real, unfiltered side of running a flower business.

Alex shares why she walked aw... more

Thinking about going freelance in the floral industry? You're not alone - many florists are choosing this path to build careers that reflect their creativity and values. But how do you actually make it work?

In this episode, Clarissa Marchia and Ka... more

YouTube

In this episode of The Florist's Table: Beautiful People, Val McNichols sits down with Roberta Staggs, founder and lead designer of Hiawathia Floral Design Co. in Indianapolis — known for her modern, editorial-style floral work and fearless use of co... more

YouTube

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Recent Guests

Tammy Porto
Founder and creative director of Wild Nomad Flower Company
Wild Nomad Flower Company
Episode: Beautiful People: Tammy Porto on Reinvention, Flower Trucks, and Trusting the Creative Pull
Alex Vaughan
Founder of FLWR Shop, Nashville
FLWR Shop
Episode: Alex Vaughan of FLWR Shop on Pivoting to Retail, Speaking Up & Building a Brand
Clarissa Marchia
Owner of Lucy Blooms, a floral design business focusing on weddings and events
Lucy Blooms
Episode: How to Build a Successful Freelance Floral Design Career: 5 Essential Tips
Kate Truhlar
Owner and lead designer of True Floral
True Floral
Episode: How to Build a Successful Freelance Floral Design Career: 5 Essential Tips
Roberta Staggs
Founder and lead designer of Hiawatha Floral Design Co
Hiawatha Floral Design Co, Indianapolis
Episode: Roberta Staggs on Fashion Meets Floristry, Bold Color, and Designing with Purpose
Natalie Gill
Co-owner of Native Poppy
Native Poppy
Episode: Natalie & Meg of Native Poppy on Business Partnership, Growth & Surviving It All
Meg Blancato
Co-owner of Native Poppy
Native Poppy
Episode: Natalie & Meg of Native Poppy on Business Partnership, Growth & Surviving It All
Susan Davis
Renowned wedding florist, influencer, and educator; founder of BloomVision
BloomVision
Episode: Susan Davis on Creating BloomVision: 30 Years of Floral Expertise Meets Technology
Pennylyn Woosley
Founder and lead floral designer for Blossom and Bee Floral and Events
Blossom and Bee Floral and Events
Episode: Pennylyn Woosley on Business Savvy, Gold Medals, and Building a Career That Blooms

Hosts

Valerie McNichols
Host of The Florist's Table; facilitator for interviews and floral discussions
Yvonne Ashton
Host of The Florist Table and Mornings with Mayesh; marketing/brand-focused discussions

Reviews

4.9 out of 5 stars from 22 ratings
  • Thank you from Linden Tree Flowers!

    So glad I found this podcast! As my flower shop in the UK is currently closed to customers I am working “behind closed doors” fulfilling online orders and this is the perfect companion. I’m specifically interested in the content on websites, creating videos and social media and learning so much on all of these topics. I’m already implementing some of the suggestions and will be mentioning this podcast in my BLOG, the writing of which is so heavily encouraged in all of the episodes I have listene... more

    Apple Podcasts
    5
    Lindsay_Sk
    United Kingdom6 years ago
  • Love it!

    Been listening to this podcast a lot since I discovered it a few weeks ago and am learning so much, and getting so inspired. Thank you for what you do 🤍

    Apple Podcasts
    5
    LilMissSass
    Netherlands6 years ago
  • YAY Mayesh

    Always innovative and ahead of the curve.....thats Mayesh!

    Jodi Duncan, AIFD

    Apple Podcasts
    5
    The Second Mayesh Design Star
    United States9 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical business advice and real-world lessons for pricing, operations, and marketing.
Fans value diverse guest perspectives from designers to tech-focused floristry tools.
Audience feels inspired by guest stories and the emphasis on community and mentorship.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#98
United States/Arts/Design
Apple Podcasts
#235
Canada/Arts/Design
Apple Podcasts
#245
United Kingdom/Arts/Design
Apple Podcasts
#92
Australia/Arts/Design
Apple Podcasts
#86
Singapore/Arts/Design
Apple Podcasts
#102
Sweden/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

Susan Davis on Creating BloomVision: 30 Years of Floral Expertise Meets Technology
Q: How does BloomVision balance creativity with templates and structure?
Florists can start from templates or build from scratch, and over time the product has evolved to allow extensive customization, including resizing, swapping, and adding elements while maintaining creative control and providing precise build sheets.
Susan Davis on Creating BloomVision: 30 Years of Floral Expertise Meets Technology
Q: What was the pain point that made you think BloomVision needed to exist?
The constant need to recreate mock-ups for proposals and the difficulty of updating designs when clients changed preferences; BloomVision addresses this by providing a concrete, editable, venue-specific mock-up with an exact recipe.
Jen Cavender on Being a Florist, Tarot of Flowers, and Creative Calling
Q: What is one thing that you would tell your 20 year old self?
Jen suggests telling her younger self to relax, enjoy life, and not to take things too seriously.
Jen Cavender on Being a Florist, Tarot of Flowers, and Creative Calling
Q: Did you always feel that you were like a natural teacher?
Jen talks about how she never planned to be a teacher, but everything she loves and does eventually circles back to teaching.
Staying True to Your Brand Identity with Glory Barbaris
Q: What do you think is the hardest learning curve for a business owner?
Hiring the first assistant and learning to trust others with aspects of the business can be challenging but essential to growth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Florist's Table

What is The Florist's Table about and what kind of topics does it cover?

The show consistently centers on the business of floral design, hands-on craft, and the human side of running a design-focused studio. Episodes explore freelancing, partnerships, branding, pricing, and scaling a floral business, often weaving in practical how-tos with personal origin stories. Guests range from dedicated floral designers to industry technologists, with recurring themes around authentic storytelling, community, mentorship, and staying creatively true while managing operations, marketing, and client relationships. A notable strength is the mix of practitioner-focused advice, real-world challenges, and forward-looking conversations about sustainability, technology, and inclusion in the floral world. Potential listeners can expe... more

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How many listeners does The Florist's Table get?

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To see how many followers or subscribers The Florist's Table has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Florist's Table?

These podcasts share a similar audience with The Florist's Table:

1. The Floral CEO
2. Botanical Brouhaha Podcast
3. The Aligned Florist Podcast
4. The Business & Pleasure of Flowers
5. The Marie Forleo Podcast

How many episodes of The Florist's Table are there?

The Florist's Table launched 9 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Florist's Table?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for The Florist's Table from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Florist's Table?

Recent guests on The Florist's Table include:

1. Tammy Porto
2. Alex Vaughan
3. Clarissa Marchia
4. Kate Truhlar
5. Roberta Staggs
6. Natalie Gill
7. Meg Blancato
8. Susan Davis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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