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Artwork for The Business & Pleasure of Flowers

The Business & Pleasure of Flowers

Vonda LaFever & Lori Wilson
Customer Service
Floral Industry
Floral Design
Flower Clique
Management
Customer Experience
Leadership
American Institute Of Floral Designers
Empathy
Labor Day
Employee Relations
Flower Industry
Sustainability
Sparketype
Work-Life Balance
Professional Certification
Marketing Strategies
AIFD
Eco-Friendly Practices
Industrial Revolution

Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teachi... more

PublishesWeeklyEpisodes316Founded6 years ago
Number of ListenersCategories
Self-ImprovementEducationBusinessManagement

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Artwork for The Business & Pleasure of Flowers

Latest Episodes

Episode 313: It’s almost Christmas, the packages are at the mercy of FedEx and UPS, and Lori’s dad is calling two days before the holiday wondering if he should buy gifts for all the grandkids. In other words, peak season energy.

In this episode, Lo... more

Episode 312: Lori and Vonda lean into the chaos of the holiday season and tackle a topic every florist can relate to, what your customer service voice needs to say vs. what you wish you could say.

From last-minute delivery requests to “I don’t care,... more

Episode 311: In this episode Ellie sits down with Angelique Witcher, Director of Marketing at Accent Decor, to talk all things branding and elevating your business in 2026 – especially if you’re a floral retailer or designer.

Angelique shares how he... more

Episode 310: In this heartfelt episode, Lori and Vonda open up about the emotional side of customer service—especially during the busy holiday season. They remind us that not every upset customer is truly angry; some are overwhelmed, hurting, or simp... more

Key Facts

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Recent Guests

Angelique Witcher
Director of Marketing for Accent Decor
Accent Decor
Episode: Taking Your Brand to the Next Level in 2026 with Angelique of Accent Decor
Kate Penn
CEO of the Society of American Florists
Society of American Florists
Episode: Opportunity > Obstacles: A Candid State-of-the-Industry with SAF’s Kate Penn
Ellie LaFever
Manager at Flower Clique
Flower Clique
Episode: What Is Flower Clique, Really?
Kami Martin
Director of the OneClick program at Flower Clique
Flower Clique
Episode: What Is Flower Clique, Really?
Mimi Pacheco
Marketing team member at Jet Fresh, a flower company
Jet Fresh
Episode: The Outsider’s Perspective: Working Inside a Family Business
Marlin Hargrove
Freelance Floral Designer
Episode: Make a Statement or Stay in the House: Marlin Hargrove’s Journey to Freelance Floral Designer, one of Laughter, Redemption, and Floral Passion
Amanda Jedlinsky
Senior Director of Content and Communication at the Society of American Florists
Society of American Florists
Episode: Behind the Scenes at SAF: A Conversation with Amanda Jedlinsky
Lori Novak
Coordinator of the AIFD Symposium and a Fellow of AIFD
AIFD
Episode: Inside AIFD Symposium: What to Expect, Why It Matters & How It Inspires
Frank Feysa
Design Director at Smithers Oasis and AIFD past president
Smithers Oasis
Episode: Inside AIFD Symposium: What to Expect, Why It Matters & How It Inspires

Hosts

Vonda LaFever
Co-host with expertise in the floral industry, combining practical experience with a focus on the emotional aspects of running a floral business.
Lori Wilson
Co-host with a background in teaching, sales training, and life coaching, offering invaluable insights to floral business operations.

Reviews

4.8 out of 5 stars from 39 ratings
  • For Flower Shop Owners and Managers

    This is the best podcast for flower shop owners and managers! It’s filled with useful knowledge but full of inspiration and motivation as well.

    Apple Podcasts
    5
    Jujubee1214
    United States4 years ago
  • Positive and Motivating!

    Can’t wait to hear more from this Dynamic Duo!

    Apple Podcasts
    5
    Laura Waits
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the show for its engaging content tailored to floral business owners and managers, often highlighting the practical advice and emotional support it provides.
Many appreciate the dynamic between the hosts, describing them as a 'dynamic duo' that brings both fun and useful knowledge to the forefront.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#248
Mexico/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

Episode 300: Celebrating Milestones, Memories, and Lessons Learned
Q: What is one thing you learned from our audience in these 300 that surprised you?
That they like us and that they listen, which has been a source of pride for us.
Blossoming Success: Inside the Flower Clique Team
Q: What is the most valuable marketing tool for a new floral shop?
Social media is the biggest free advertising tool, essential for building visibility and brand identity.
Blossoming Success: Inside the Flower Clique Team
Q: What piece of advice would you give someone starting in the flower industry?
New entrants should get a Google listing for visibility and consider established platforms for their website to avoid building from scratch.
Practical Tips to Move the Sustainability Needle in Your Floral Shop
Q: What best practices can be adapted in a retail flower shop on a daily, weekly basis to work toward sustainability?
Focusing on local sourcing, minimizing waste, and educating customers about seasonal products.
Practical Tips to Move the Sustainability Needle in Your Floral Shop
Q: What design mechanics are you teaching that you feel will help move the needle?
The focus is on using natural armatures and encouraging students to recycle materials to create sustainable floral arrangements.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Business & Pleasure of Flowers

What is The Business & Pleasure of Flowers about and what kind of topics does it cover?

The content focuses on providing valuable insights and practical tips for floral business owners, combining elements of personal growth and industry-specific knowledge. Topics range from effective customer service, which emphasizes empathy and understanding, to branding strategies that encourage florists to adapt to evolving market trends. Additionally, discussions often reflect on the emotional dynamics of customer interactions and the importance of building strong relationships within the industry. The hosts engage with guests from various backgrounds, enriching the dialogue with expert opinions and relatable experiences.

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Rephonic provides a wide range of podcast stats for The Business & Pleasure of Flowers. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Business & Pleasure of Flowers and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Business & Pleasure of Flowers get?

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What are the audience demographics for The Business & Pleasure of Flowers?

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How many subscribers and views does The Business & Pleasure of Flowers have?

To see how many followers or subscribers The Business & Pleasure of Flowers has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Business & Pleasure of Flowers?

These podcasts share a similar audience with The Business & Pleasure of Flowers:

1. Mornings with Mayesh
2. Thrive Podcast — Make Money as a Floral Designer
3. The Floral CEO
4. The Dirt on Flowers
5. The Fresh Bunch

How many episodes of The Business & Pleasure of Flowers are there?

The Business & Pleasure of Flowers launched 6 years ago and published 316 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business & Pleasure of Flowers?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Business & Pleasure of Flowers?

Recent guests on The Business & Pleasure of Flowers include:

1. Angelique Witcher
2. Kate Penn
3. Ellie LaFever
4. Kami Martin
5. Mimi Pacheco
6. Marlin Hargrove
7. Amanda Jedlinsky
8. Lori Novak

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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