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The Business & Pleasure of Flowers

Vonda LaFever & Lori Wilson
Customer Service
Floral Industry
Floral Design
Flower Clique
Flower Industry
Valentine's Day
Empathy
Leadership
Marketing Strategies
Floristry
Social Media
Customer Experience
AIFD Symposium
Kindness
Mother's Day
Tariffs
Mentorship
Management
Retail Florists
Emotional Intelligence

Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teachi... more

PublishesWeeklyEpisodes355Founded7 years ago
Number of ListenersCategories
ManagementBusinessEducationSelf-Improvement

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Artwork for The Business & Pleasure of Flowers

Latest Episodes

Episode 352: What does it actually look like to think like a leader—even when you’re not the boss?

In this episode, Vonda and Lori unpack the idea of “thinking one level above your current role” and what that looks like in the real world of flower s... more

Episode 351:   What do flight delays, a rainy team retreat, flower shop ownership, and a ship taking on water have in common? More than you might think.

In this episode, Vonda and Lori are fresh off the Flower Clique team retreat and reflecting on w... more

Episode 350: What does it really take to run a profitable flower shop?

In this episode, Vonda and Lori sit down with floral industry CPA Derrick Myers of Crockett Myers to talk about the numbers that can make, or break, a flower shop. After more tha... more

Episode 349: What would happen if you actually left your flower shop and took the vacation?

In this episode, Vonda and Lori sit down with floral industry power couple Jenny and Charles Ingrum (Jenny Ingrum AIFD • PFCI • EMC • AAF • CEJ and Charles I... more

Key Facts

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Number of Listeners
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People also subscribe to these shows.

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The Dirt on Flowers
The Dirt on FlowersShannon Allen and Lyndsay Biehl
The Fresh Bunch
The Fresh BunchJet Fresh Flowers

Recent Guests

Debbie Chedester
Executive Director of the American Floral Endowment
American Floral Endowment
Episode: Behind the Blooms: How the American Floral Endowment Supports Every Florist
Mark Frye
Owner, Creative Occasions Flowers and Events
Creative Occasions Flowers and Events
Episode: Blossoms & Bourbon: How Mark Frye Built a Floral Brand, a Business & a Global Audience
Kate Delaney
Speaker and journalist connected to the floral industry through SAF events
Society of American Florists (SAF)
Episode: When Your Dream Job Doesn’t Feel Right Anymore: Career Clarity & Courage in the Floral Industry
Jeannie Haw
Designer featured in program sound bites, part of main-stage designers
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Amber Kirkland
Instructor, AIFD; workshop presenter, Dont Box Me In
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Donald Yim
Designer on main-stage program, The Dragon and the Wolf
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Tim Ferrell
Designer on main-stage program, The Dragon and the Wolf
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Hanaki Frankema
Designer with Rise and Shine workshops; program host
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Solomon Leong
Designer on main-stage workshop; Chinese Society of AIFD
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career

Hosts

Vonda LaFever
Host with floral design and business expertise, long-time educator and industry commentator.
Lori Wilson
Co-host, educator and coach with a focus on teaching, sales training, and team development.

Reviews

4.8 out of 5 stars from 40 ratings
  • For Flower Shop Owners and Managers

    This is the best podcast for flower shop owners and managers! It’s filled with useful knowledge but full of inspiration and motivation as well.

    Apple Podcasts
    5
    Jujubee1214
    United States5 years ago
  • Positive and Motivating!

    Can’t wait to hear more from this Dynamic Duo!

    Apple Podcasts
    5
    Laura Waits
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The hosts' infectious energy and genuine care for community come through, making episodes motivating and easy to implement.
Guests are credible and topics stay relevant to running a floral business and leading teams.
Listeners appreciate the practical, action-oriented guidance that translates floral craft into real business results.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#197
Sweden/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

Behind the Blooms: How the American Floral Endowment Supports Every Florist
Q: Before we get diving into what AFE is, why don't you tell us a little bit about your journey?
Debbie shares her nonprofit management background, how she moved into the floral world, and how experience with associations and fundraising led to a focus on AFE's mission and charitable initiatives.
Quick - Train Your Team on This Before Mother’s Day Hits
Q: If you could give every florist one piece of advice for the next four or five days, what would it be?
Take care of yourself and your team: sleep, eat, hydrate, and lead with confident energy because a tired, stressed leader propagates burnout through the team; pace the week and support staff actively.
Quick - Train Your Team on This Before Mother’s Day Hits
Q: What do you do if an employee says something on the phone that costs the shop money during the holiday season?
Address it with calm, constructive feedback focused on the behavior and the impact, provide training reminders, and reinforce your policies while offering alternatives to meet the customer's needs.
Quick - Train Your Team on This Before Mother’s Day Hits
Q: First one, when a customer calls or walks in this week, what is one phrase or approach that immediately increases the sales?
Lead with the GROW framework to connect quickly: greet within 10 seconds, relate with empathy, offer with your expertise, and weave in warmth to guide the conversation toward a tailored solution rather than a price discussion.
Just Add Flowers: Inside That Flower Feeling’s Mission to Make Flowers an Everyday Habit
Q: What can flower shops do to help amplify That Flower Feeling?
Shops should follow and share campaign assets, sign up for the assets portal, and actively use the provided templates and brand guides to maintain a consistent message.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About The Business & Pleasure of Flowers

What is The Business & Pleasure of Flowers about and what kind of topics does it cover?

Two floral industry hosts share practical guidance for running a flower business, with episodes covering leadership, customer experience, pricing, education, marketing, and community building. Listeners get actionable tactics you can apply in shops, along with mindset shifts that help teams stay motivated during peak seasons and growth. A recurring strength is translating floral craft into scalable business concepts, from staff training to education initiatives, while staying accessible and relatable for shop owners, designers, and educators alike. A standout throughline is the emphasis on people—mentors, customers, staff, and the broader floral community—as drivers of sustainable joy and profitability.

Where can I find podcast stats for The Business & Pleasure of Flowers?

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How many listeners does The Business & Pleasure of Flowers get?

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How many subscribers and views does The Business & Pleasure of Flowers have?

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Which podcasts are similar to The Business & Pleasure of Flowers?

These podcasts share a similar audience with The Business & Pleasure of Flowers:

1. The Floral CEO
2. The Florist's Table
3. The Dirt on Flowers
4. The Fresh Bunch
5. Field and Garden with Lisa Mason Ziegler

How many episodes of The Business & Pleasure of Flowers are there?

The Business & Pleasure of Flowers launched 7 years ago and published 355 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business & Pleasure of Flowers?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Business & Pleasure of Flowers?

Recent guests on The Business & Pleasure of Flowers include:

1. Debbie Chedester
2. Mark Frye
3. Kate Delaney
4. Jeannie Haw
5. Amber Kirkland
6. Donald Yim
7. Tim Ferrell
8. Hanaki Frankema

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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