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The Business & Pleasure of Flowers

Vonda LaFever & Lori Wilson
Customer Service
Floral Industry
Flower Clique
Floral Design
Flower Industry
Valentine's Day
Empathy
Marketing Strategies
Leadership
Floristry
Social Media
AIFD Symposium
Kindness
Mother's Day
Customer Experience
Tariffs
Mentorship
Management
Emotional Intelligence
E-Commerce

Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teachi... more

PublishesWeeklyEpisodes338Founded6 years ago
Number of ListenersCategories
ManagementEducationBusinessSelf-Improvement

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Artwork for The Business & Pleasure of Flowers

Latest Episodes

Episode 335:  This week, Lori is back and fresh off one of the most meaningful experiences of her life: meeting her new grandson.

As the conversation unfolds, what starts with sweet stories of new life and family quickly turns into something deeper.... more

Episode 334: This week’s episode is a solo, heartfelt reflection as Vonda takes the mic while Lori enjoys the first precious days with her new grandson.

What begins as a simple story about gardening and a neighbor turns into something deeper—a remin... more

Episode 333: In this episode, we’re diving into everything you didn’t know you needed to know about the AIFD Symposium—and why it’s so much more than just another industry event.

If you’ve ever looked at the price tag and hesitated, or wondered if i... more

Episode 332:  Mother’s Day is here—and the difference between a decent week and a record-breaking one comes down to how your team communicates with customers.

In this episode, Vonda sits down with the floral industry's two most trusted experts in sa... more

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Accepts Guests
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People also subscribe to these shows.

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The Fresh Bunch
The Fresh BunchJet Fresh Flowers
The Dirt on Flowers
The Dirt on FlowersShannon Allen and Lyndsay Biehl

Recent Guests

Jeannie Haw
Designer featured in program sound bites, part of main-stage designers
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Amber Kirkland
Instructor, AIFD; workshop presenter, Dont Box Me In
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Donald Yim
Designer on main-stage program, The Dragon and the Wolf
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Tim Ferrell
Designer on main-stage program, The Dragon and the Wolf
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Hanaki Frankema
Designer with Rise and Shine workshops; program host
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Solomon Leong
Designer on main-stage workshop; Chinese Society of AIFD
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Lori Gordon
CFD member; involved in Star Flower program
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Joyce Mason Monheim
Speaker for Star Flower; CFD member
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Deborah Dielaflor
Speaker and advocate within AIFD/Star Flower program
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career

Hosts

Vonda LaFever
Co-host with floral expertise and leadership in Flower Clique, frequently sharing teaching and coaching perspectives.
Lori Wilson
Co-host with teaching, sales training, and life coaching background, often driving actionable business and marketing insights.

Reviews

4.8 out of 5 stars from 39 ratings
  • For Flower Shop Owners and Managers

    This is the best podcast for flower shop owners and managers! It’s filled with useful knowledge but full of inspiration and motivation as well.

    Apple Podcasts
    5
    Jujubee1214
    United States5 years ago
  • Positive and Motivating!

    Can’t wait to hear more from this Dynamic Duo!

    Apple Podcasts
    5
    Laura Waits
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Quality guests and consistent, useful content are frequently highlighted by sponsors and guests alike.
Listeners appreciate the practical, actionable tips and real-world floral industry focus.
The show's friendly, duo-led format helps busy shop owners gain motivation and new ideas.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Quick - Train Your Team on This Before Mother’s Day Hits
Q: If you could give every florist one piece of advice for the next four or five days, what would it be?
Take care of yourself and your team: sleep, eat, hydrate, and lead with confident energy because a tired, stressed leader propagates burnout through the team; pace the week and support staff actively.
Quick - Train Your Team on This Before Mother’s Day Hits
Q: What do you do if an employee says something on the phone that costs the shop money during the holiday season?
Address it with calm, constructive feedback focused on the behavior and the impact, provide training reminders, and reinforce your policies while offering alternatives to meet the customer's needs.
Quick - Train Your Team on This Before Mother’s Day Hits
Q: First one, when a customer calls or walks in this week, what is one phrase or approach that immediately increases the sales?
Lead with the GROW framework to connect quickly: greet within 10 seconds, relate with empathy, offer with your expertise, and weave in warmth to guide the conversation toward a tailored solution rather than a price discussion.
Just Add Flowers: Inside That Flower Feeling’s Mission to Make Flowers an Everyday Habit
Q: What can flower shops do to help amplify That Flower Feeling?
Shops should follow and share campaign assets, sign up for the assets portal, and actively use the provided templates and brand guides to maintain a consistent message.
Just Add Flowers: Inside That Flower Feeling’s Mission to Make Flowers an Everyday Habit
Q: So how did the Flower Feeling Initiative begin?
Cal Flowers allocated funds to create a direct-to-consumer marketing campaign with an aim to change how people view flowers, expanding beyond holiday peaks into everyday moments.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
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Frequently Asked Questions About The Business & Pleasure of Flowers

What is The Business & Pleasure of Flowers about and what kind of topics does it cover?

Two floral industry hosts share practical, people-centered guidance for running a successful flower shop and building a resilient business. Episodes emphasize customer service, branding, in-person community, sales strategies, and personal growth, often weaving in real-world anecdotes from conferences, trade shows, and daily shop life. The duo blends teaching and coaching expertise with hands-on floral knowledge, offering repeatable techniques for improving customer experiences, team dynamics, and marketing without losing humanity or joy in the process. Noteworthy angles include a strong emphasis on warmth and connection, practical staff processes, and trend-aware branding that florists can apply immediately.

This program stands out for its... more

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How many listeners does The Business & Pleasure of Flowers get?

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Which podcasts are similar to The Business & Pleasure of Flowers?

These podcasts share a similar audience with The Business & Pleasure of Flowers:

1. The Floral CEO
2. The Fresh Bunch
3. The Dirt on Flowers
4. Field and Garden with Lisa Mason Ziegler
5. Six Figure Flower Farming

How many episodes of The Business & Pleasure of Flowers are there?

The Business & Pleasure of Flowers launched 6 years ago and published 338 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Business & Pleasure of Flowers?

Recent guests on The Business & Pleasure of Flowers include:

1. Jeannie Haw
2. Amber Kirkland
3. Donald Yim
4. Tim Ferrell
5. Hanaki Frankema
6. Solomon Leong
7. Lori Gordon
8. Joyce Mason Monheim

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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