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Artwork for The Business & Pleasure of Flowers

The Business & Pleasure of Flowers

Vonda LaFever & Lori Wilson
Customer Service
Floral Industry
Floral Design
Flower Clique
Management
Leadership
American Institute Of Floral Designers
Empathy
Labor Day
Employee Relations
Positive Mindset
Flower Industry
Sustainability
Sparketype
Work-Life Balance
Professional Certification
Customer Experience
Marketing Strategies
AIFD
Eco-Friendly Practices

Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teachi... more

PublishesWeeklyEpisodes303Founded6 years ago
Number of ListenersCategories
BusinessSelf-ImprovementEducationManagement

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Artwork for The Business & Pleasure of Flowers

Latest Episodes

Episode 300: Three hundred episodes later—wow! What started as a “let’s try it for a year” experiment has turned into a five-year journey filled with laughter, lessons, and lots of love for the floral community. In this special episode, Vonda and Lor... more

Episode 299: In this lighthearted and thoughtful episode, Vonda and Lori kick things off with karaoke night plans, road trip shenanigans, and a few laughs before diving into something we all wrestle with—morning routines. Inspired by an article on 10... more

Episode 298: Lori’s voice is back—and so is the chatter across the floral world. In this episode, Vonda and Lori sit down with industry leader and President of Bill Doran Company, Bill LaFever, to unpack the big announcement combining Bill Doran Comp... more

Episode 297: In this special solo episode, Vonda LaFever, AIFD, takes us on a heartfelt journey through her 50 years in the floral industry. From her very first Saturday job at a flower shop in Ames, Iowa, to building her own business alongside her h... more

Key Facts

Accepts Guests
Accepts Sponsors
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Marlin Hargrove
Freelance Floral Designer
Episode: Make a Statement or Stay in the House: Marlin Hargrove’s Journey to Freelance Floral Designer, one of Laughter, Redemption, and Floral Passion
Amanda Jedlinsky
Senior Director of Content and Communication at the Society of American Florists
Society of American Florists
Episode: Behind the Scenes at SAF: A Conversation with Amanda Jedlinsky
Lori Novak
Coordinator of the AIFD Symposium and a Fellow of AIFD
AIFD
Episode: Inside AIFD Symposium: What to Expect, Why It Matters & How It Inspires
Frank Feysa
Design Director at Smithers Oasis and AIFD past president
Smithers Oasis
Episode: Inside AIFD Symposium: What to Expect, Why It Matters & How It Inspires
Monty Pereira
General Manager of Watanabe Floral
Watanabe Floral
Episode: Aloha & Business Wisdom: Monty Pereira of Watanabe Floral Shares Lessons in Leadership & Legacy
Marissa Guerrero
Representative from Texas State Florist Association
Texas State Florist Association
Episode: You've Got RAS! (Reticular Activating System), Summer Mindset, and TX State Floral Expo with Marissa Guerrero
Ralph Giordano
A knowledgeable member of the floral community and speaker at industry events.
Florida State Florist Association
Episode: Flower Clique's Summer of Petals, Plans & Productivity
Mike Black
Head Coach at Jet Fresh and experienced member of the floral industry
Jet Fresh
Episode: Mentors, Micro-Mentors & Miss Piggy: A Chat with Mike Black of Jet Fresh
Ian Prosser
President of Botanica Design Studio
Botanica Design Studio
Episode: "You Could Do That..." Ian Prosser & Zoë Gallina Talk Wedding Trends and Family Biz

Hosts

Vonda LaFever
Co-host with extensive expertise in the floral industry, offering valuable insights on business growth and floral design.
Lori Wilson
Co-host with a background in teaching and sales training, emphasizing personal development and business strategies.

Reviews

4.8 out of 5 stars from 38 ratings
  • For Flower Shop Owners and Managers

    This is the best podcast for flower shop owners and managers! It’s filled with useful knowledge but full of inspiration and motivation as well.

    Apple Podcasts
    5
    Jujubee1214
    United States4 years ago
  • Positive and Motivating!

    Can’t wait to hear more from this Dynamic Duo!

    Apple Podcasts
    5
    Laura Waits
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the motivational and upbeat approach to floral business challenges.
Many praise the hosts for their relatable style and actionable insights.
They find the blend of personal stories and practical advice refreshing and inspiring.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Blossoming Success: Inside the Flower Clique Team
Q: What is the most valuable marketing tool for a new floral shop?
Social media is the biggest free advertising tool, essential for building visibility and brand identity.
Blossoming Success: Inside the Flower Clique Team
Q: What piece of advice would you give someone starting in the flower industry?
New entrants should get a Google listing for visibility and consider established platforms for their website to avoid building from scratch.
Practical Tips to Move the Sustainability Needle in Your Floral Shop
Q: What best practices can be adapted in a retail flower shop on a daily, weekly basis to work toward sustainability?
Focusing on local sourcing, minimizing waste, and educating customers about seasonal products.
Practical Tips to Move the Sustainability Needle in Your Floral Shop
Q: What design mechanics are you teaching that you feel will help move the needle?
The focus is on using natural armatures and encouraging students to recycle materials to create sustainable floral arrangements.
Inside AIFD Symposium: What to Expect, Why It Matters & How It Inspires
Q: What about you, Lori?
Lori recalled her first symposium in 1987 in San Francisco, encouraged by a friend, and how it became an annual must-attend event for her.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Business & Pleasure of Flowers

What is The Business & Pleasure of Flowers about and what kind of topics does it cover?

This engaging podcast explores the ins and outs of managing a floral business, blending expert advice with personal anecdotes and a light-hearted approach. Hosts Vonda LaFever and Lori Wilson leverage their extensive knowledge in the floral industry along with insights from teaching and life coaching to share tips on everything from enhancing customer service to navigating industry challenges. Notable themes include mentorship, embracing technology, and the importance of self-care among florists, helping listeners rediscover joy in their craft and business. Drawing on their experiences, the duo masterfully balances important actionable content with relatable humor, encouraging listeners to connect with their passion for flowers while foster... more

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How many listeners does The Business & Pleasure of Flowers get?

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Which podcasts are similar to The Business & Pleasure of Flowers?

These podcasts share a similar audience with The Business & Pleasure of Flowers:

1. The Flower Podcast
2. The Floral CEO
3. Six Figure Flower Farming
4. Mornings with Mayesh
5. Thrive Podcast for Florists

How many episodes of The Business & Pleasure of Flowers are there?

The Business & Pleasure of Flowers launched 6 years ago and published 303 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Business & Pleasure of Flowers?

Recent guests on The Business & Pleasure of Flowers include:

1. Marlin Hargrove
2. Amanda Jedlinsky
3. Lori Novak
4. Frank Feysa
5. Monty Pereira
6. Marissa Guerrero
7. Ralph Giordano
8. Mike Black

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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