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The Business & Pleasure of Flowers

Vonda LaFever & Lori Wilson
Customer Service
Floral Industry
Floral Design
Flower Clique
Management
Leadership
American Institute Of Floral Designers
Empathy
Labor Day
Employee Relations
Flower Industry
Sustainability
Sparketype
Work-Life Balance
Professional Certification
Customer Experience
Marketing Strategies
AIFD
Eco-Friendly Practices
Industrial Revolution

Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teachi... more

PublishesWeeklyEpisodes332Founded6 years ago
Number of ListenersCategories
BusinessSelf-ImprovementManagementEducation

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Artwork for The Business & Pleasure of Flowers

Latest Episodes

Episode 329: This one might sting a little.

Lori and Vonda are saying the quiet part out loud—sharing the hard truths flower shop owners need to hear but rarely do. From not knowing your numbers, to blaming your team, to staying stuck in design inst... more

Episode 328: After Easter reflections (and a few stories involving pools, squirrels, and unexpected repairs), Lori and Vonda dive into a conversation that hits close to home for every business owner - control.

From slow seasons in flower shops to to... more

Episode 327:  If social media feels overwhelming, confusing, or like one more thing on your already full plate, this episode is for you.

Lori and Vonda sit down with Chris Grigas and Karrie Wallace, both from the Bill Doran Company team working from... more

Episode 326: In this episode, Vonda and Lori welcome Vanessa Leite, Executive Director of That Flower Feeling, for a timely conversation about the industry-wide marketing movement designed to keep flowers top-of-mind beyond the “marrying and burying”... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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The Dirt on FlowersShannon Allen and Lyndsay Biehl

Recent Guests

Chris Griegas
Sales and media, Bill Doran Company
Bill Doran Company
Episode: Stop Overthinking Social Media: Real Strategies That Work
Carrie Wallace
Marketing Manager, Bill Doran Company
Bill Doran Company
Episode: Stop Overthinking Social Media: Real Strategies That Work
Vanessa Leite
Executive Director of That Flower Feeling
That Flower Feeling
Episode: Just Add Flowers: Inside That Flower Feeling’s Mission to Make Flowers an Everyday Habit
Randy Wooten
RW Wholesale co-coordinator for AIFD Elevate symposium
RW Wholesale
Episode: AIFD Registration Is Open!! From Vision to Reality: Elevate 2026 in Orlando
Angelique Witcher
Director of Marketing for Accent Decor
Accent Decor
Episode: Taking Your Brand to the Next Level in 2026 with Angelique of Accent Decor
Kate Penn
CEO of the Society of American Florists
Society of American Florists
Episode: Opportunity > Obstacles: A Candid State-of-the-Industry with SAF’s Kate Penn
Ellie LaFever
Manager at Flower Clique
Flower Clique
Episode: What Is Flower Clique, Really?
Kami Martin
Director of the OneClick program at Flower Clique
Flower Clique
Episode: What Is Flower Clique, Really?
Mimi Pacheco
Marketing team member at Jet Fresh, a flower company
Jet Fresh
Episode: The Outsider’s Perspective: Working Inside a Family Business

Hosts

Vonda LaFever
Co-host with floral expertise and leadership in Flower Clique, frequently sharing teaching and coaching perspectives.
Lori Wilson
Co-host with teaching, sales training, and life coaching background, often driving actionable business and marketing insights.

Reviews

4.8 out of 5 stars from 39 ratings
  • For Flower Shop Owners and Managers

    This is the best podcast for flower shop owners and managers! It’s filled with useful knowledge but full of inspiration and motivation as well.

    Apple Podcasts
    5
    Jujubee1214
    United States5 years ago
  • Positive and Motivating!

    Can’t wait to hear more from this Dynamic Duo!

    Apple Podcasts
    5
    Laura Waits
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Quality guests and consistent, useful content are frequently highlighted by sponsors and guests alike.
Listeners appreciate the practical, actionable tips and real-world floral industry focus.
The show's friendly, duo-led format helps busy shop owners gain motivation and new ideas.

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Talking Points

Recent interactions between the hosts and their guests.

Just Add Flowers: Inside That Flower Feeling’s Mission to Make Flowers an Everyday Habit
Q: What can flower shops do to help amplify That Flower Feeling?
Shops should follow and share campaign assets, sign up for the assets portal, and actively use the provided templates and brand guides to maintain a consistent message.
Just Add Flowers: Inside That Flower Feeling’s Mission to Make Flowers an Everyday Habit
Q: So how did the Flower Feeling Initiative begin?
Cal Flowers allocated funds to create a direct-to-consumer marketing campaign with an aim to change how people view flowers, expanding beyond holiday peaks into everyday moments.
Episode 300: Celebrating Milestones, Memories, and Lessons Learned
Q: What is one thing you learned from our audience in these 300 that surprised you?
That they like us and that they listen, which has been a source of pride for us.
Blossoming Success: Inside the Flower Clique Team
Q: What is the most valuable marketing tool for a new floral shop?
Social media is the biggest free advertising tool, essential for building visibility and brand identity.
Blossoming Success: Inside the Flower Clique Team
Q: What piece of advice would you give someone starting in the flower industry?
New entrants should get a Google listing for visibility and consider established platforms for their website to avoid building from scratch.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Business & Pleasure of Flowers

What is The Business & Pleasure of Flowers about and what kind of topics does it cover?

Two floral industry hosts share practical, people-centered guidance for running a successful flower shop and building a resilient business. Episodes emphasize customer service, branding, in-person community, sales strategies, and personal growth, often weaving in real-world anecdotes from conferences, trade shows, and daily shop life. The duo blends teaching and coaching expertise with hands-on floral knowledge, offering repeatable techniques for improving customer experiences, team dynamics, and marketing without losing humanity or joy in the process. Noteworthy angles include a strong emphasis on warmth and connection, practical staff processes, and trend-aware branding that florists can apply immediately.

This program stands out for its... more

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How many listeners does The Business & Pleasure of Flowers get?

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Which podcasts are similar to The Business & Pleasure of Flowers?

These podcasts share a similar audience with The Business & Pleasure of Flowers:

1. The Floral CEO
2. The Florist's Table
3. The Fresh Bunch
4. The Backyard Bouquet Podcast: Cut Flower Farming Podcast for Flower Farmers & Backyard Gardeners
5. The Dirt on Flowers

How many episodes of The Business & Pleasure of Flowers are there?

The Business & Pleasure of Flowers launched 6 years ago and published 332 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business & Pleasure of Flowers?

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What guests have appeared on The Business & Pleasure of Flowers?

Recent guests on The Business & Pleasure of Flowers include:

1. Chris Griegas
2. Carrie Wallace
3. Vanessa Leite
4. Randy Wooten
5. Angelique Witcher
6. Kate Penn
7. Ellie LaFever
8. Kami Martin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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