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Artwork for The Business & Pleasure of Flowers

The Business & Pleasure of Flowers

Vonda LaFever & Lori Wilson
Customer Service
Floral Industry
Flower Clique
Floral Design
Flower Industry
Valentine's Day
Empathy
Leadership
Marketing Strategies
Floristry
Social Media
AIFD Symposium
Kindness
Mother's Day
Customer Experience
Tariffs
Mentorship
Management
Emotional Intelligence
E-Commerce

Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teachi... more

PublishesWeeklyEpisodes341Founded6 years ago
Number of ListenersCategories
EducationManagementSelf-ImprovementBusiness

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Artwork for The Business & Pleasure of Flowers

Latest Episodes

Episode 338: Most florists have seen the AFE logo, but many don’t realize just how much the American Floral Endowment impacts their business every day.

In this episode, Vonda and Lori sit down with Debi Chedester, Executive Director of the American ... more

Episode 337: In this episode, we sit down with Mark Frye of Creative Occasions Flowers and Events to talk about his unexpected path—from speech pathologist to lumber salesman… to owning a flower shop for over 30 years.

Mark shares the real story beh... more

Episode 336: What happens when the dream you’ve been working toward for 20 years suddenly doesn’t feel right anymore?

In this episode, we sit down with Kate Delaney from the Society of American Florists to talk about leadership, career pivots, and t... more

Episode 335:  This week, Lori is back and fresh off one of the most meaningful experiences of her life: meeting her new grandson.

As the conversation unfolds, what starts with sweet stories of new life and family quickly turns into something deeper.... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Kate Delaney
Speaker and journalist connected to the floral industry through SAF events
Society of American Florists (SAF)
Episode: When Your Dream Job Doesn’t Feel Right Anymore: Career Clarity & Courage in the Floral Industry
Jeannie Haw
Designer featured in program sound bites, part of main-stage designers
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Amber Kirkland
Instructor, AIFD; workshop presenter, Dont Box Me In
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Donald Yim
Designer on main-stage program, The Dragon and the Wolf
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Tim Ferrell
Designer on main-stage program, The Dragon and the Wolf
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Hanaki Frankema
Designer with Rise and Shine workshops; program host
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Solomon Leong
Designer on main-stage workshop; Chinese Society of AIFD
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Lori Gordon
CFD member; involved in Star Flower program
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
Joyce Mason Monheim
Speaker for Star Flower; CFD member
Episode: More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career

Hosts

Vonda LaFever
Host of The Business & Pleasure of Flowers; often paired with practical coaching and floral industry insights; affiliation frequently listed as The Business & Pleasure of Flowers.
Lori Wilson
Co-host, educator and coach; brings teaching, sales training, and life coaching perspectives to floral business topics; affiliation commonly The Business & Pleasure of Flowers, and Flower Clique.

Reviews

4.8 out of 5 stars from 39 ratings
  • For Flower Shop Owners and Managers

    This is the best podcast for flower shop owners and managers! It’s filled with useful knowledge but full of inspiration and motivation as well.

    Apple Podcasts
    5
    Jujubee1214
    United States5 years ago
  • Positive and Motivating!

    Can’t wait to hear more from this Dynamic Duo!

    Apple Podcasts
    5
    Laura Waits
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring real-world knowledge and actionable takeaways that listeners can apply quickly.
The hosts' conversations feel mentorship-driven and deeply supportive of business growth.
Listeners find it practical and inspirational for running a flower shop or floral business.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Quick - Train Your Team on This Before Mother’s Day Hits
Q: If you could give every florist one piece of advice for the next four or five days, what would it be?
Take care of yourself and your team: sleep, eat, hydrate, and lead with confident energy because a tired, stressed leader propagates burnout through the team; pace the week and support staff actively.
Quick - Train Your Team on This Before Mother’s Day Hits
Q: What do you do if an employee says something on the phone that costs the shop money during the holiday season?
Address it with calm, constructive feedback focused on the behavior and the impact, provide training reminders, and reinforce your policies while offering alternatives to meet the customer's needs.
Quick - Train Your Team on This Before Mother’s Day Hits
Q: First one, when a customer calls or walks in this week, what is one phrase or approach that immediately increases the sales?
Lead with the GROW framework to connect quickly: greet within 10 seconds, relate with empathy, offer with your expertise, and weave in warmth to guide the conversation toward a tailored solution rather than a price discussion.
Just Add Flowers: Inside That Flower Feeling’s Mission to Make Flowers an Everyday Habit
Q: What can flower shops do to help amplify That Flower Feeling?
Shops should follow and share campaign assets, sign up for the assets portal, and actively use the provided templates and brand guides to maintain a consistent message.
Just Add Flowers: Inside That Flower Feeling’s Mission to Make Flowers an Everyday Habit
Q: So how did the Flower Feeling Initiative begin?
Cal Flowers allocated funds to create a direct-to-consumer marketing campaign with an aim to change how people view flowers, expanding beyond holiday peaks into everyday moments.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The Business & Pleasure of Flowers

What is The Business & Pleasure of Flowers about and what kind of topics does it cover?

A practical, approachable look at running and growing floral businesses, with a strong emphasis on leadership, customer experience, education, and community. Hosts share personal experiences, mentorship stories, and actionable frameworks to improve sales, staff development, and service without losing the joy of flowers. Episodes often center on mindset shifts, hands-on tactics for peak seasons, and industry-wide initiatives, making complex topics feel accessible for shop owners, designers, and marketing pros seeking tangible improvements in their businesses. A notable strength is the duo's blend of practical business guidance with genuine, heart-centered storytelling and community-building within the floral ecosystem.

Where can I find podcast stats for The Business & Pleasure of Flowers?

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How many listeners does The Business & Pleasure of Flowers get?

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What are the audience demographics for The Business & Pleasure of Flowers?

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How many subscribers and views does The Business & Pleasure of Flowers have?

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Which podcasts are similar to The Business & Pleasure of Flowers?

These podcasts share a similar audience with The Business & Pleasure of Flowers:

1. The Floral CEO
2. The Fresh Bunch
3. The Florist's Table
4. Good Hang with Amy Poehler
5. Serialously with Annie Elise

How many episodes of The Business & Pleasure of Flowers are there?

The Business & Pleasure of Flowers launched 6 years ago and published 341 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business & Pleasure of Flowers?

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What guests have appeared on The Business & Pleasure of Flowers?

Recent guests on The Business & Pleasure of Flowers include:

1. Kate Delaney
2. Jeannie Haw
3. Amber Kirkland
4. Donald Yim
5. Tim Ferrell
6. Hanaki Frankema
7. Solomon Leong
8. Lori Gordon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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