
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teachi... more
| Publishes | Weekly | Episodes | 347 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EducationManagementBusinessSelf-Improvement | |||

Episode 344: Empathy is not something you either have or you don’t - it is a skill you can practice, strengthen, and sometimes struggle to access.
In this episode, Vonda and Lori continue their conversation about empathy in leadership by exploring t... more
Episode 343: Empathy is not just about feeling someone else’s emotions—it can shape how we communicate, lead our teams, serve customers, and respond when someone needs help.
In the second of this series, Lori and Vonda explore the three types of emp... more
Episode 342: Can empathy really make your flower shop more profitable? In this episode, Lori shares the key lessons from her leadership presentation at AIFD Symposium and explains why empathy isn’t just a personality trait, it’s a skill that can be l... more
Episode 341: Fresh from AIFD Symposium 2026, Vonda reflects on the moments that mattered most and they weren’t always found on the stage. In this heartfelt solo episode, she shares why kindness, mentorship, and making first-time attendees feel welcom... more
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This is the best podcast for flower shop owners and managers! It’s filled with useful knowledge but full of inspiration and motivation as well.
Can’t wait to hear more from this Dynamic Duo!
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A practical, approachable look at running and growing floral businesses, with a strong emphasis on leadership, customer experience, education, and community. Hosts share personal experiences, mentorship stories, and actionable frameworks to improve sales, staff development, and service without losing the joy of flowers. Episodes often center on mindset shifts, hands-on tactics for peak seasons, and industry-wide initiatives, making complex topics feel accessible for shop owners, designers, and marketing pros seeking tangible improvements in their businesses. A notable strength is the duo's blend of practical business guidance with genuine, heart-centered storytelling and community-building within the floral ecosystem.
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These podcasts share a similar audience with The Business & Pleasure of Flowers:
1. The Florist's Table
2. The Floral CEO
3. The Fresh Bunch
4. Boutique Chat
5. Field and Garden with Lisa Mason Ziegler
The Business & Pleasure of Flowers launched 7 years ago and published 347 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Business & Pleasure of Flowers include:
1. Marlin Hargrove
2. Debbie Chedester
3. Mark Frye
4. Kate Delaney
5. Jeannie Haw
6. Amber Kirkland
7. Donald Yim
8. Tim Ferrell
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