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Artwork for The Business & Pleasure of Flowers

The Business & Pleasure of Flowers

Vonda LaFever & Lori Wilson
Customer Service
Floral Industry
Floral Design
Flower Clique
Management
Customer Experience
Leadership
American Institute Of Floral Designers
Empathy
Labor Day
Employee Relations
Positive Mindset
Sustainability
Sparketype
Work-Life Balance
Professional Certification
AIFD
Eco-Friendly Practices
Industrial Revolution
Wedding Flowers

Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teachi... more

PublishesWeeklyEpisodes306Founded6 years ago
Number of ListenersCategories
BusinessSelf-ImprovementEducationManagement

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Artwork for The Business & Pleasure of Flowers

Latest Episodes

Episode 303:  Society of American Florist (SAF) CEO Kate Penn joins Lori and Vonda to unpack what’s really happening in floral retail—rising consumer spend, experience-driven shopping, value-aligned buying, and how smart shops are winning with cultur... more

Episode 302: One of the questions we hear most often when we're out at shows, conventions, and symposiums is: “So…what is Flower Clique?” In this episode, Vonda and Lori sit down with Ellie LaFever and Kami Martin to answer that question once and for... more

Episode 301: What’s it really like to work in a family-owned business? In this episode, Lori chats with Mimi Pacheco, Marketing and Communications at Jet Fresh Flowers, about the unique joys and challenges of being part of companies built on family l... more

Episode 300: Three hundred episodes later—wow! What started as a “let’s try it for a year” experiment has turned into a five-year journey filled with laughter, lessons, and lots of love for the floral community. In this special episode, Vonda and Lor... more

Key Facts

Accepts Guests
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Mimi Pacheco
Marketing team member at Jet Fresh, a flower company
Jet Fresh
Episode: The Outsider’s Perspective: Working Inside a Family Business
Marlin Hargrove
Freelance Floral Designer
Episode: Make a Statement or Stay in the House: Marlin Hargrove’s Journey to Freelance Floral Designer, one of Laughter, Redemption, and Floral Passion
Amanda Jedlinsky
Senior Director of Content and Communication at the Society of American Florists
Society of American Florists
Episode: Behind the Scenes at SAF: A Conversation with Amanda Jedlinsky
Lori Novak
Coordinator of the AIFD Symposium and a Fellow of AIFD
AIFD
Episode: Inside AIFD Symposium: What to Expect, Why It Matters & How It Inspires
Frank Feysa
Design Director at Smithers Oasis and AIFD past president
Smithers Oasis
Episode: Inside AIFD Symposium: What to Expect, Why It Matters & How It Inspires
Monty Pereira
General Manager of Watanabe Floral
Watanabe Floral
Episode: Aloha & Business Wisdom: Monty Pereira of Watanabe Floral Shares Lessons in Leadership & Legacy
Marissa Guerrero
Representative from Texas State Florist Association
Texas State Florist Association
Episode: You've Got RAS! (Reticular Activating System), Summer Mindset, and TX State Floral Expo with Marissa Guerrero
Ralph Giordano
A knowledgeable member of the floral community and speaker at industry events.
Florida State Florist Association
Episode: Flower Clique's Summer of Petals, Plans & Productivity
Mike Black
Head Coach at Jet Fresh and experienced member of the floral industry
Jet Fresh
Episode: Mentors, Micro-Mentors & Miss Piggy: A Chat with Mike Black of Jet Fresh

Hosts

Vonda LaFever
Co-host and primary host focusing on floral expertise, personal experiences, and industry insights.
Lori Wilson
Co-host providing insights on teaching, sales training, and personal development.

Reviews

4.8 out of 5 stars from 39 ratings
  • For Flower Shop Owners and Managers

    This is the best podcast for flower shop owners and managers! It’s filled with useful knowledge but full of inspiration and motivation as well.

    Apple Podcasts
    5
    Jujubee1214
    United States4 years ago
  • Positive and Motivating!

    Can’t wait to hear more from this Dynamic Duo!

    Apple Podcasts
    5
    Laura Waits
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the blend of expert advice and personal stories.
Many note the motivational and uplifting nature of each episode.
It is recognized as a valuable resource for floral professionals looking to improve their business acumen.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 300: Celebrating Milestones, Memories, and Lessons Learned
Q: What is one thing you learned from our audience in these 300 that surprised you?
That they like us and that they listen, which has been a source of pride for us.
Blossoming Success: Inside the Flower Clique Team
Q: What is the most valuable marketing tool for a new floral shop?
Social media is the biggest free advertising tool, essential for building visibility and brand identity.
Blossoming Success: Inside the Flower Clique Team
Q: What piece of advice would you give someone starting in the flower industry?
New entrants should get a Google listing for visibility and consider established platforms for their website to avoid building from scratch.
Practical Tips to Move the Sustainability Needle in Your Floral Shop
Q: What best practices can be adapted in a retail flower shop on a daily, weekly basis to work toward sustainability?
Focusing on local sourcing, minimizing waste, and educating customers about seasonal products.
Practical Tips to Move the Sustainability Needle in Your Floral Shop
Q: What design mechanics are you teaching that you feel will help move the needle?
The focus is on using natural armatures and encouraging students to recycle materials to create sustainable floral arrangements.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Business & Pleasure of Flowers

What is The Business & Pleasure of Flowers about and what kind of topics does it cover?

The content is centered on the floral industry, targeting those involved in flower shops and related businesses. It features discussions on practical strategies for improving customer service, boosting sales, and effectively marketing floral products. Episodes often include insights based on personal experiences from the hosts, who share their journey in the floral business alongside industry professionals. Listeners can expect to hear interviews with guests from diverse backgrounds, providing a range of perspectives on floral design, business operations, and customer relations. This podcast stands out for its blend of expert advice and relatable anecdotes, making it both informative and enjoyable for its audience, whether they are aspiring... more

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How many listeners does The Business & Pleasure of Flowers get?

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Which podcasts are similar to The Business & Pleasure of Flowers?

These podcasts share a similar audience with The Business & Pleasure of Flowers:

1. The Floral CEO
2. Mornings with Mayesh
3. Thrive Podcast for Florists
4. The Flower Podcast
5. Six Figure Flower Farming

How many episodes of The Business & Pleasure of Flowers are there?

The Business & Pleasure of Flowers launched 6 years ago and published 306 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Business & Pleasure of Flowers?

Recent guests on The Business & Pleasure of Flowers include:

1. Mimi Pacheco
2. Marlin Hargrove
3. Amanda Jedlinsky
4. Lori Novak
5. Frank Feysa
6. Monty Pereira
7. Marissa Guerrero
8. Ralph Giordano

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