The Floral CEO
Jeni BechtStruggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and ... more
| Publishes | Twice weekly | Episodes | 410 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||
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The version of you that built your floral business was willing to do almost anything.
Take every wedding.
Answer emails at night.
Meet clients on Sundays.
Drive three hours for a small job.
Wash every bucket.
Do everything yourself.
And at one... more
Does next year’s calendar feel a little too empty?
Before you decide the wedding industry is collapsing and your business is doomed, stop.
This is not the time to panic.
It’s time to prepare.
In this episode of The Floral CEO Podcast, Jeni talks ... more
Pricing calculators. Pricing transparency. Ghosting. Changing client expectations.
There is a LOT of noise happening in the wedding industry right now—and plenty of florists are panicking.
But pricing transparency does not mean you have to turn you... more
We are constantly looking for the next thing that will make business easier.
A new CRM.
A new course.
A better calculator.
A new social strategy.
AI.
A new website.
And while all of those tools can absolutely help, none of them replace the mos... more
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Reviews
- My favorite florist podcast
Jeni’s podcast is so inspiring. I love that I can fit the shorter episodes in during my drive to the wholesale. Her coaching personality always gets me motivated for the day.
Apple Podcasts5StMaeve
United States7 months ago - Essential listening for florists everywhere
I absolutely love The Floral CEO podcast! About 8 months ago, as my floral business was in its extremely early days, I stumbled across The Floral CEO whilst on my hour-long commute to my day job. The minutes of each journey just flew by each day as I listened to every new episode and couldn’t get enough of Jeni’s insights into the industry I’ve dreamed about entering for a very long time! I was immediately so inspired to launch my business and felt so much more confident in what I was doing. Jen... more
Apple Podcasts5@petal_wild
United Kingdoma year ago - A must-listen for every Florist with heart
I’ve been listening to The Floral Hustle for a few years now, and Jen is an absolute gem in the floral world. Her ability to show up with vulnerability, authenticity, and real insight has touched me deeply time and time again. She doesn’t just talk at her audience - she connects with us. It’s clear she genuinely wants to help other florists grow, thrive, and find their own voice in this industry.
Jen’s wisdom, experience, and generosity shine in every episode, and I always walk away feeling mor... more
Apple Podcasts5HeatherfanUnited Statesa year ago - Helpful and informative
I love listening to The Floral Hustle podcast. Jeni’s no-nonsense, down to earth approach to teaching success in the floral biz is so helpful. She’s clearly a leader in her market and shares industry secrets, insights, and how she’s learned from mistakes in a relatable and unpretentious way. Her mindset coaching segments are always right on time when I need reminders.
Apple Podcasts5Mrs.LPhillsUnited States2 years ago - Good but there’s lots of room for improvement
Staring with the good thing about this podcast
1. It goes in depth about the business part of the floral industry.
2. It’s informative for beginners, it tells you a lot about pricing, marketing and strategy.
3. She doesn’t try to force you or constantly advertise her course which I love.
The bad part is
1. It’s literally only about the business side. It doesn’t have any variety, I’d like to see some interviews, talking about actual flowers, care and recipes, flowers to avoid, mechanics etc.
2. ... more
Apple Podcasts3ecofriendlyfloUnited States3 years ago
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Apple Podcasts | #73 |  Ireland/Business/Entrepreneurship |
Apple Podcasts | #244 |  Russia/Business/Entrepreneurship |
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Frequently Asked Questions About The Floral CEO
What is The Floral CEO about and what kind of topics does it cover?
This show targets wedding and event florists looking to turn design talent into a scalable, profitable business. Across episodes, the host emphasizes profitable pricing (minimums, markup, and full-service value), magnetic local marketing (SEO, content, and trust-building), high-conversion sales funnels (inquiries to bookings), streamlined systems, and a CEO mindset that prioritizes leadership and sustainable growth. Recurring themes include practical workshop-style strategies, real-world client scenarios, and disciplined routines (CEO days, budgeting, and mastermind-driven accountability). A standout aspect is the heavy emphasis on coaching and masterminds as a path to faster, more predictable success for florists, with a strong focus on wo... more
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How many listeners does The Floral CEO get?
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How many subscribers and views does The Floral CEO have?
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Which podcasts are similar to The Floral CEO?
These podcasts share a similar audience with The Floral CEO:
1. The Florist's Table
2. The Aligned Florist Podcast
3. The Dirt on Flowers
4. The Business & Pleasure of Flowers
5. The Backyard Bouquet Podcast: Cut Flower Farming Podcast for Flower Farmers & Backyard Gardeners
How many episodes of The Floral CEO are there?
The Floral CEO launched 4 years ago and published 410 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Floral CEO?
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What guests have appeared on The Floral CEO?
Recent guests on The Floral CEO include:
1. Grace Myler
2. Miranda Gordon
3. Luis Ramirez
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.