The Floral CEO
Jeni BechtStruggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and ... more
| Publishes | Twice weekly | Episodes | 292 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingEntrepreneurship | |||
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Latest Episodes
Hello flower friends! 🌸
Has your floral business (or life) ever felt like a total hot mess? Maybe your weddings are running behind, your flower orders are showing up sad and wilty, and clients are texting you at 11 p.m. You feel like your business ... more
Hello flower friends! 🌸 In this week’s minisode of The Floral CEO podcast, we’re diving deep into one of the most important questions every florist should ask: Are you truly being the CEO of your business, or are you just working as its only employe... more
Pricing doesn’t have to be confusing or overwhelming. In this episode of The Floral CEO Podcast, Jeni shares how to simplify floral pricing by using base recipes and formulas you can rely on for every wedding and event.
Whether you’re a wedding flor... more
Hello, flower friends! 🌸 In this episode of The Floral CEO Podcast, I’m sharing a candid conversation about a post that stopped me in my tracks—and honestly, triggered me.
It was a florist’s post advertising a “$2,500 wedding” with pricing that ser... more
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Reviews
- Essential listening for florists everywhere
I absolutely love The Floral CEO podcast! About 8 months ago, as my floral business was in its extremely early days, I stumbled across The Floral CEO whilst on my hour-long commute to my day job. The minutes of each journey just flew by each day as I listened to every new episode and couldn’t get enough of Jeni’s insights into the industry I’ve dreamed about entering for a very long time! I was immediately so inspired to launch my business and felt so much more confident in what I was doing. Jen... more
Apple Podcasts5@petal_wild
United Kingdom2 months ago - A must-listen for every Florist with heart
I’ve been listening to The Floral Hustle for a few years now, and Jen is an absolute gem in the floral world. Her ability to show up with vulnerability, authenticity, and real insight has touched me deeply time and time again. She doesn’t just talk at her audience - she connects with us. It’s clear she genuinely wants to help other florists grow, thrive, and find their own voice in this industry.
Jen’s wisdom, experience, and generosity shine in every episode, and I always walk away feeling mor... more
Apple Podcasts5Heatherfan
United States4 months ago - Helpful and informative
I love listening to The Floral Hustle podcast. Jeni’s no-nonsense, down to earth approach to teaching success in the floral biz is so helpful. She’s clearly a leader in her market and shares industry secrets, insights, and how she’s learned from mistakes in a relatable and unpretentious way. Her mindset coaching segments are always right on time when I need reminders.
Apple Podcasts5Mrs.LPhillsUnited Statesa year ago - Good but there’s lots of room for improvement
Staring with the good thing about this podcast
1. It goes in depth about the business part of the floral industry.
2. It’s informative for beginners, it tells you a lot about pricing, marketing and strategy.
3. She doesn’t try to force you or constantly advertise her course which I love.
The bad part is
1. It’s literally only about the business side. It doesn’t have any variety, I’d like to see some interviews, talking about actual flowers, care and recipes, flowers to avoid, mechanics etc.
2. ... more
Apple Podcasts3ecofriendlyfloUnited States2 years ago - Great Podcast
This is such an informative podcast filled with actionable info to help me run my floral business in a more efficient manner. I have implemented several of her strategies- love :)
Apple Podcasts5Monkey4345United States2 years ago
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
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Frequently Asked Questions About The Floral CEO
What is The Floral CEO about and what kind of topics does it cover?
The content focuses on enabling floral designers, shop owners, and creative entrepreneurs to build successful, manageable businesses within the floral industry. Key topics include effective pricing strategies, creative marketing techniques, and operational efficiency, all designed to elevate the florist's work while maximizing profitability. The host shares real-world success stories combined with actionable strategies, enhancing listeners' business acumen and encouraging them to adopt a CEO mindset for sustainable growth. Noteworthy is the emphasis on becoming more than just designers but also savvy business leaders capable of attracting and converting high-budget clients. With practical advice and a supportive tone, the discussions help l... more
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How many listeners does The Floral CEO get?
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What are the audience demographics for The Floral CEO?
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How many subscribers and views does The Floral CEO have?
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Which podcasts are similar to The Floral CEO?
These podcasts share a similar audience with The Floral CEO:
1. Thrive Podcast for Florists
2. The Flower Podcast
3. Six Figure Flower Farming
4. The Dirt on Flowers
5. Mornings with Mayesh
How many episodes of The Floral CEO are there?
The Floral CEO launched 3 years ago and published 292 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Floral CEO?
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