Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and ... more
Publishes | Twice weekly | Episodes | 298 | Founded | 3 years ago |
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Number of Listeners | Categories | BusinessMarketingEntrepreneurship |
After more than 1,700 weddings and 30 years in flowers, I’ve seen it all — late trucks, wrong product, last-minute wedding expansions, and some hard but powerful lessons along the way.
In this episode of The Floral CEO Podcast, I’m sharing 10 of the... more
In this episode of The Floral CEO Podcast, Jen breaks down how to truly maximize your ROI from styled shoots — so your time, flowers, and creativity actually lead to booked weddings and stronger industry relationships.
Using real-world examples from... more
Do you ever feel like you’re working constantly but not really moving the needle in your business? You’re not alone, flower friend. In this episode of The Floral CEO Podcast, Jen opens up about her own struggles with feeling “stuck,” what it really m... more
Perfectionism might feel like high standards — but for most florists, it’s really fear in disguise. In this episode of The Floral CEO Podcast, Jen breaks down how perfectionism shows up in your business, why it’s keeping you stuck, and how to shift i... more
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I absolutely love The Floral CEO podcast! About 8 months ago, as my floral business was in its extremely early days, I stumbled across The Floral CEO whilst on my hour-long commute to my day job. The minutes of each journey just flew by each day as I listened to every new episode and couldn’t get enough of Jeni’s insights into the industry I’ve dreamed about entering for a very long time! I was immediately so inspired to launch my business and felt so much more confident in what I was doing. Jen... more
I’ve been listening to The Floral Hustle for a few years now, and Jen is an absolute gem in the floral world. Her ability to show up with vulnerability, authenticity, and real insight has touched me deeply time and time again. She doesn’t just talk at her audience - she connects with us. It’s clear she genuinely wants to help other florists grow, thrive, and find their own voice in this industry.
Jen’s wisdom, experience, and generosity shine in every episode, and I always walk away feeling mor... more
I love listening to The Floral Hustle podcast. Jeni’s no-nonsense, down to earth approach to teaching success in the floral biz is so helpful. She’s clearly a leader in her market and shares industry secrets, insights, and how she’s learned from mistakes in a relatable and unpretentious way. Her mindset coaching segments are always right on time when I need reminders.
Staring with the good thing about this podcast
1. It goes in depth about the business part of the floral industry.
2. It’s informative for beginners, it tells you a lot about pricing, marketing and strategy.
3. She doesn’t try to force you or constantly advertise her course which I love.
The bad part is
1. It’s literally only about the business side. It doesn’t have any variety, I’d like to see some interviews, talking about actual flowers, care and recipes, flowers to avoid, mechanics etc.
2. ... more
This is such an informative podcast filled with actionable info to help me run my floral business in a more efficient manner. I have implemented several of her strategies- love :)
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Listeners, social reach, demographics and more for this podcast.
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Focusing on the floral industry, this audio series provides valuable insights and strategies for wedding and event florists, flower-shop owners, and creative entrepreneurs seeking to enhance their businesses. It covers a wide range of essential topics such as profitable pricing strategies, effective marketing techniques, and business mindset shifts—all tailored for those looking to scale and streamline their operations. Unique to this audio destination is the blend of real-world experiences from a seasoned host and practical advice aimed at transforming floral talents into successful ventures.
Listeners can expect actionable steps designed to improve profitability and reduce stress in managing their floral businesses, coupled with discussi... more
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These podcasts share a similar audience with The Floral CEO:
1. Thrive Podcast for Florists
2. The Flower Podcast
3. Six Figure Flower Farming
4. The Backyard Bouquet Podcast: Cut Flower Podcast for Flower Farmers & Backyard Gardeners
5. The Dirt on Flowers
The Floral CEO launched 3 years ago and published 298 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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