The Floral CEO
Jeni BechtStruggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and ... more
| Publishes | Twice weekly | Episodes | 298 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingEntrepreneurship | |||
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Latest Episodes
After more than 1,700 weddings and 30 years in flowers, I’ve seen it all — late trucks, wrong product, last-minute wedding expansions, and some hard but powerful lessons along the way.
In this episode of The Floral CEO Podcast, I’m sharing 10 of the... more
In this episode of The Floral CEO Podcast, Jen breaks down how to truly maximize your ROI from styled shoots — so your time, flowers, and creativity actually lead to booked weddings and stronger industry relationships.
Using real-world examples from... more
Do you ever feel like you’re working constantly but not really moving the needle in your business? You’re not alone, flower friend. In this episode of The Floral CEO Podcast, Jen opens up about her own struggles with feeling “stuck,” what it really m... more
Perfectionism might feel like high standards — but for most florists, it’s really fear in disguise. In this episode of The Floral CEO Podcast, Jen breaks down how perfectionism shows up in your business, why it’s keeping you stuck, and how to shift i... more
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Reviews
- Essential listening for florists everywhere
I absolutely love The Floral CEO podcast! About 8 months ago, as my floral business was in its extremely early days, I stumbled across The Floral CEO whilst on my hour-long commute to my day job. The minutes of each journey just flew by each day as I listened to every new episode and couldn’t get enough of Jeni’s insights into the industry I’ve dreamed about entering for a very long time! I was immediately so inspired to launch my business and felt so much more confident in what I was doing. Jen... more
Apple Podcasts5@petal_wild
United Kingdom3 months ago - A must-listen for every Florist with heart
I’ve been listening to The Floral Hustle for a few years now, and Jen is an absolute gem in the floral world. Her ability to show up with vulnerability, authenticity, and real insight has touched me deeply time and time again. She doesn’t just talk at her audience - she connects with us. It’s clear she genuinely wants to help other florists grow, thrive, and find their own voice in this industry.
Jen’s wisdom, experience, and generosity shine in every episode, and I always walk away feeling mor... more
Apple Podcasts5Heatherfan
United States5 months ago - Helpful and informative
I love listening to The Floral Hustle podcast. Jeni’s no-nonsense, down to earth approach to teaching success in the floral biz is so helpful. She’s clearly a leader in her market and shares industry secrets, insights, and how she’s learned from mistakes in a relatable and unpretentious way. Her mindset coaching segments are always right on time when I need reminders.
Apple Podcasts5Mrs.LPhillsUnited Statesa year ago - Good but there’s lots of room for improvement
Staring with the good thing about this podcast
1. It goes in depth about the business part of the floral industry.
2. It’s informative for beginners, it tells you a lot about pricing, marketing and strategy.
3. She doesn’t try to force you or constantly advertise her course which I love.
The bad part is
1. It’s literally only about the business side. It doesn’t have any variety, I’d like to see some interviews, talking about actual flowers, care and recipes, flowers to avoid, mechanics etc.
2. ... more
Apple Podcasts3ecofriendlyfloUnited States2 years ago - Great Podcast
This is such an informative podcast filled with actionable info to help me run my floral business in a more efficient manner. I have implemented several of her strategies- love :)
Apple Podcasts5Monkey4345United States2 years ago
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Frequently Asked Questions About The Floral CEO
What is The Floral CEO about and what kind of topics does it cover?
Focusing on the floral industry, this audio series provides valuable insights and strategies for wedding and event florists, flower-shop owners, and creative entrepreneurs seeking to enhance their businesses. It covers a wide range of essential topics such as profitable pricing strategies, effective marketing techniques, and business mindset shifts—all tailored for those looking to scale and streamline their operations. Unique to this audio destination is the blend of real-world experiences from a seasoned host and practical advice aimed at transforming floral talents into successful ventures.
Listeners can expect actionable steps designed to improve profitability and reduce stress in managing their floral businesses, coupled with discussi... more
Where can I find podcast stats for The Floral CEO?
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How many listeners does The Floral CEO get?
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Which podcasts are similar to The Floral CEO?
These podcasts share a similar audience with The Floral CEO:
1. Thrive Podcast for Florists
2. The Flower Podcast
3. Six Figure Flower Farming
4. The Backyard Bouquet Podcast: Cut Flower Podcast for Flower Farmers & Backyard Gardeners
5. The Dirt on Flowers
How many episodes of The Floral CEO are there?
The Floral CEO launched 3 years ago and published 298 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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