The Floral CEO
Jeni BechtStruggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and ... more
| Publishes | Twice weekly | Episodes | 362 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||
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Latest Episodes
In this episode, Jen sits down with Melanie and Michelle, the founders of Fleurspace, a brand new platform designed to help florists solve some very real problems in the floral industry — like finding temporary studio space, renting cooler space, hir... more
There is a lot of noise in the wedding industry right now.
People are talking about slower wedding seasons, lower booking projections, market changes, and all the reasons to panic. And when that kind of energy is everywhere, it can be really easy to... more
Busy season does not have to mean losing yourself.
In this episode, Jen shares practical strategies for staying grounded, protecting your peace, and leading your business well when life and work both feel full. After coming off a busy weekend with t... more
In this episode, Jen talks about something that can feel uncomfortable but can completely change your business: feedback. After receiving some difficult client feedback this week, Jen breaks down how she handled it, what she learned from it, and why ... more
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Reviews
- My favorite florist podcast
Jeni’s podcast is so inspiring. I love that I can fit the shorter episodes in during my drive to the wholesale. Her coaching personality always gets me motivated for the day.
Apple Podcasts5StMaeve
United Statesa month ago - Essential listening for florists everywhere
I absolutely love The Floral CEO podcast! About 8 months ago, as my floral business was in its extremely early days, I stumbled across The Floral CEO whilst on my hour-long commute to my day job. The minutes of each journey just flew by each day as I listened to every new episode and couldn’t get enough of Jeni’s insights into the industry I’ve dreamed about entering for a very long time! I was immediately so inspired to launch my business and felt so much more confident in what I was doing. Jen... more
Apple Podcasts5@petal_wild
United Kingdom10 months ago - A must-listen for every Florist with heart
I’ve been listening to The Floral Hustle for a few years now, and Jen is an absolute gem in the floral world. Her ability to show up with vulnerability, authenticity, and real insight has touched me deeply time and time again. She doesn’t just talk at her audience - she connects with us. It’s clear she genuinely wants to help other florists grow, thrive, and find their own voice in this industry.
Jen’s wisdom, experience, and generosity shine in every episode, and I always walk away feeling mor... more
Apple Podcasts5HeatherfanUnited Statesa year ago - Helpful and informative
I love listening to The Floral Hustle podcast. Jeni’s no-nonsense, down to earth approach to teaching success in the floral biz is so helpful. She’s clearly a leader in her market and shares industry secrets, insights, and how she’s learned from mistakes in a relatable and unpretentious way. Her mindset coaching segments are always right on time when I need reminders.
Apple Podcasts5Mrs.LPhillsUnited States2 years ago - Good but there’s lots of room for improvement
Staring with the good thing about this podcast
1. It goes in depth about the business part of the floral industry.
2. It’s informative for beginners, it tells you a lot about pricing, marketing and strategy.
3. She doesn’t try to force you or constantly advertise her course which I love.
The bad part is
1. It’s literally only about the business side. It doesn’t have any variety, I’d like to see some interviews, talking about actual flowers, care and recipes, flowers to avoid, mechanics etc.
2. ... more
Apple Podcasts3ecofriendlyfloUnited States3 years ago
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Frequently Asked Questions About The Floral CEO
What is The Floral CEO about and what kind of topics does it cover?
A practical, no-nonsense show that helps floral business owners turn creative talent into profitable, scalable ventures. Episodes consistently center pricing for profit, branding, marketing, client conversion, and high-end event production, with a strong emphasis on CEO mindset, systems, and sustainable growth. Listeners can expect actionable frameworks, real-world anecdotes, and templates designed to elevate weddings and events to higher budgets while prioritizing life balance and eco-friendly practices. A standout trait is the founder's blend of industry experience with coaching, offering structured workflows alongside behind-the-scenes production insights that appeal to both designers and shop owners looking to command premium work.
Not... more
Where can I find podcast stats for The Floral CEO?
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How many listeners does The Floral CEO get?
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Which podcasts are similar to The Floral CEO?
These podcasts share a similar audience with The Floral CEO:
1. The Dirt on Flowers
2. Six Figure Flower Farming
3. The Business & Pleasure of Flowers
4. The Backyard Bouquet Podcast: Cut Flower Farming Podcast for Flower Farmers & Backyard Gardeners
5. Field and Garden with Lisa Mason Ziegler
How many episodes of The Floral CEO are there?
The Floral CEO launched 3 years ago and published 362 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Floral CEO?
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What guests have appeared on The Floral CEO?
Recent guests on The Floral CEO include:
1. Grace Myler
2. Miranda Gordon
3. Luis Ramirez
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.