The Floral CEO
Jeni BechtStruggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and ... more
| Publishes | Twice weekly | Episodes | 396 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||
Listen to this Podcast
Latest Episodes
Can a $750, $1,000, or $1,500 wedding order actually be profitable?
Absolutely.
But only if the process is designed to be simple.
In this episode, Jeni breaks down how she approaches à la carte wedding flowers so smaller orders can still make fina... more
Have you ever worked your ass off all day, gotten to 11 o’clock at night, and thought:
What the hell did I actually accomplish today?
You answered emails.
Ordered supplies.
Scrolled Instagram for inspiration.
Washed buckets.
Updated something i... more
Does selling make you feel gross?
Do you worry that following up makes you annoying?
That recommending something more expensive makes you pushy?
That asking someone to book feels like pressure?
In this episode, Jeni breaks down why good sales doe... more
How many times have you talked yourself out of doing something before you even gave yourself the chance to try?
“I can’t raise my prices because people will stop booking.”
“That planner probably already has a florist.”
“Nobody will buy this.”
“My... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Host
Reviews
- My favorite florist podcast
Jeni’s podcast is so inspiring. I love that I can fit the shorter episodes in during my drive to the wholesale. Her coaching personality always gets me motivated for the day.
Apple Podcasts5StMaeve
United States5 months ago - Essential listening for florists everywhere
I absolutely love The Floral CEO podcast! About 8 months ago, as my floral business was in its extremely early days, I stumbled across The Floral CEO whilst on my hour-long commute to my day job. The minutes of each journey just flew by each day as I listened to every new episode and couldn’t get enough of Jeni’s insights into the industry I’ve dreamed about entering for a very long time! I was immediately so inspired to launch my business and felt so much more confident in what I was doing. Jen... more
Apple Podcasts5@petal_wild
United Kingdoma year ago - A must-listen for every Florist with heart
I’ve been listening to The Floral Hustle for a few years now, and Jen is an absolute gem in the floral world. Her ability to show up with vulnerability, authenticity, and real insight has touched me deeply time and time again. She doesn’t just talk at her audience - she connects with us. It’s clear she genuinely wants to help other florists grow, thrive, and find their own voice in this industry.
Jen’s wisdom, experience, and generosity shine in every episode, and I always walk away feeling mor... more
Apple Podcasts5HeatherfanUnited Statesa year ago - Helpful and informative
I love listening to The Floral Hustle podcast. Jeni’s no-nonsense, down to earth approach to teaching success in the floral biz is so helpful. She’s clearly a leader in her market and shares industry secrets, insights, and how she’s learned from mistakes in a relatable and unpretentious way. Her mindset coaching segments are always right on time when I need reminders.
Apple Podcasts5Mrs.LPhillsUnited States2 years ago - Good but there’s lots of room for improvement
Staring with the good thing about this podcast
1. It goes in depth about the business part of the floral industry.
2. It’s informative for beginners, it tells you a lot about pricing, marketing and strategy.
3. She doesn’t try to force you or constantly advertise her course which I love.
The bad part is
1. It’s literally only about the business side. It doesn’t have any variety, I’d like to see some interviews, talking about actual flowers, care and recipes, flowers to avoid, mechanics etc.
2. ... more
Apple Podcasts3ecofriendlyfloUnited States3 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #151 |  Switzerland/Business/Entrepreneurship |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About The Floral CEO
What is The Floral CEO about and what kind of topics does it cover?
This show targets wedding and event florists looking to turn design talent into a scalable, profitable business. Across episodes, the host emphasizes profitable pricing (minimums, markup, and full-service value), magnetic local marketing (SEO, content, and trust-building), high-conversion sales funnels (inquiries to bookings), streamlined systems, and a CEO mindset that prioritizes leadership and sustainable growth. Recurring themes include practical workshop-style strategies, real-world client scenarios, and disciplined routines (CEO days, budgeting, and mastermind-driven accountability). A standout aspect is the heavy emphasis on coaching and masterminds as a path to faster, more predictable success for florists, with a strong focus on wo... more
Where can I find podcast stats for The Floral CEO?
Rephonic provides a wide range of podcast stats for The Floral CEO. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Floral CEO and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Floral CEO get?
Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for The Floral CEO, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The Floral CEO?
Rephonic provides comprehensive predictive audience data for The Floral CEO, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does The Floral CEO have?
To see how many followers or subscribers The Floral CEO has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Floral CEO?
These podcasts share a similar audience with The Floral CEO:
1. The Florist's Table
2. The Aligned Florist Podcast
3. The Business & Pleasure of Flowers
4. The Dirt on Flowers
5. Botanical Brouhaha Podcast
How many episodes of The Floral CEO are there?
The Floral CEO launched 4 years ago and published 396 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Floral CEO?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Floral CEO?
Rephonic pulls ratings and reviews for The Floral CEO from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Floral CEO?
Rephonic provides full transcripts for episodes of The Floral CEO. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Floral CEO?
Recent guests on The Floral CEO include:
1. Grace Myler
2. Miranda Gordon
3. Luis Ramirez
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.