The Floral CEO
Jeni BechtStruggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and ... more
| Publishes | Twice weekly | Episodes | 367 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
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Latest Episodes
In this episode, Jen shares some of the biggest lessons she has learned after years of working as a florist and doing a high volume of weddings. These are the things she used to do because she thought they made her a better florist, a nicer person, m... more
In this episode, Jen talks about something every florist and creative business owner faces at some point: how hard it can be to access creativity when life feels loud, heavy, overstimulating, and exhausting. Between loss, motherhood, summer schedules... more
In this special interview episode, Jen sits down with Carol from Blissful Bloom Studio, one of her favorite flower friends inside the Floral CEO Mastermind. Carol shares the story of how she went from working in the floral industry for 35 years — inc... more
3 Things You Need to Know Before Starting a Floral Business
If you have been dreaming about starting a floral business—or you have already started and feel like you are not getting the momentum you want—this episode is for you. Jen breaks down three... more
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Reviews
- My favorite florist podcast
Jeni’s podcast is so inspiring. I love that I can fit the shorter episodes in during my drive to the wholesale. Her coaching personality always gets me motivated for the day.
Apple Podcasts5StMaeve
United States2 months ago - Essential listening for florists everywhere
I absolutely love The Floral CEO podcast! About 8 months ago, as my floral business was in its extremely early days, I stumbled across The Floral CEO whilst on my hour-long commute to my day job. The minutes of each journey just flew by each day as I listened to every new episode and couldn’t get enough of Jeni’s insights into the industry I’ve dreamed about entering for a very long time! I was immediately so inspired to launch my business and felt so much more confident in what I was doing. Jen... more
Apple Podcasts5@petal_wild
United Kingdoma year ago - A must-listen for every Florist with heart
I’ve been listening to The Floral Hustle for a few years now, and Jen is an absolute gem in the floral world. Her ability to show up with vulnerability, authenticity, and real insight has touched me deeply time and time again. She doesn’t just talk at her audience - she connects with us. It’s clear she genuinely wants to help other florists grow, thrive, and find their own voice in this industry.
Jen’s wisdom, experience, and generosity shine in every episode, and I always walk away feeling mor... more
Apple Podcasts5HeatherfanUnited Statesa year ago - Helpful and informative
I love listening to The Floral Hustle podcast. Jeni’s no-nonsense, down to earth approach to teaching success in the floral biz is so helpful. She’s clearly a leader in her market and shares industry secrets, insights, and how she’s learned from mistakes in a relatable and unpretentious way. Her mindset coaching segments are always right on time when I need reminders.
Apple Podcasts5Mrs.LPhillsUnited States2 years ago - Good but there’s lots of room for improvement
Staring with the good thing about this podcast
1. It goes in depth about the business part of the floral industry.
2. It’s informative for beginners, it tells you a lot about pricing, marketing and strategy.
3. She doesn’t try to force you or constantly advertise her course which I love.
The bad part is
1. It’s literally only about the business side. It doesn’t have any variety, I’d like to see some interviews, talking about actual flowers, care and recipes, flowers to avoid, mechanics etc.
2. ... more
Apple Podcasts3ecofriendlyfloUnited States3 years ago
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Frequently Asked Questions About The Floral CEO
What is The Floral CEO about and what kind of topics does it cover?
A practical, entrepreneur-focused podcast for florists who want to turn design talent into a scalable, profitable business. Episodes emphasize profitable pricing, high-budget client attraction, and conversion-focused sales funnels, paired with systems, outsourcing, and a CEO mindset to reduce burnout. Listeners are guided through actionable frameworks, templates, and real-world stories that blend business growth with sustainable, creative leadership. A standout trait is the consistent emphasis on marrying revenue growth with balance and mindful practices, often promoting mastermind programs and community support as accelerators.
What sets this show apart is its laser focus on weddings and events within the floral industry, practical guidanc... more
Where can I find podcast stats for The Floral CEO?
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How many listeners does The Floral CEO get?
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What are the audience demographics for The Floral CEO?
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How many subscribers and views does The Floral CEO have?
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Which podcasts are similar to The Floral CEO?
These podcasts share a similar audience with The Floral CEO:
1. The Florist's Table
2. The Business & Pleasure of Flowers
3. Six Figure Flower Farming
4. The Dirt on Flowers
5. Field and Garden with Lisa Mason Ziegler
How many episodes of The Floral CEO are there?
The Floral CEO launched 4 years ago and published 367 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Floral CEO?
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Where can I see ratings and reviews for The Floral CEO?
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What guests have appeared on The Floral CEO?
Recent guests on The Floral CEO include:
1. Grace Myler
2. Miranda Gordon
3. Luis Ramirez
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.