The Floral CEO
Jeni BechtStruggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and ... more
| Publishes | Twice weekly | Episodes | 402 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||
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Latest Episodes
Jen had Valais sheep on her vision board, and sold them within five hours of posting them. In this solo episode, Jen uses her farm-sheep reckoning to ask a question every florist faces: is this thing not working, or is it just not for me? She walks t... more
One of the questions I hear ALL THE TIME:
“Where the hell do I find freelancers?”
My answer?
Do not start looking the week you desperately need 5 people.
😂
BUILD YOUR BENCH BEFORE YOU NEED IT.
Start following other florists in your market.
Fo... more
What do you do when you feel like your foot is all the way down on the gas…
but your business is not going any faster?
You are working.
You are busy.
You are exhausted.
But your revenue has been sitting around the same number for the last two or... more
Wedding teardown can either feel incredibly organized…
or like complete fucking chaos.
And the difference usually comes down to whether you had a plan before the night even started.
In this episode, Jeni breaks down the systems she uses to make we... more
Key Facts
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Reviews
- My favorite florist podcast
Jeni’s podcast is so inspiring. I love that I can fit the shorter episodes in during my drive to the wholesale. Her coaching personality always gets me motivated for the day.
Apple Podcasts5StMaeve
United States6 months ago - Essential listening for florists everywhere
I absolutely love The Floral CEO podcast! About 8 months ago, as my floral business was in its extremely early days, I stumbled across The Floral CEO whilst on my hour-long commute to my day job. The minutes of each journey just flew by each day as I listened to every new episode and couldn’t get enough of Jeni’s insights into the industry I’ve dreamed about entering for a very long time! I was immediately so inspired to launch my business and felt so much more confident in what I was doing. Jen... more
Apple Podcasts5@petal_wild
United Kingdoma year ago - A must-listen for every Florist with heart
I’ve been listening to The Floral Hustle for a few years now, and Jen is an absolute gem in the floral world. Her ability to show up with vulnerability, authenticity, and real insight has touched me deeply time and time again. She doesn’t just talk at her audience - she connects with us. It’s clear she genuinely wants to help other florists grow, thrive, and find their own voice in this industry.
Jen’s wisdom, experience, and generosity shine in every episode, and I always walk away feeling mor... more
Apple Podcasts5HeatherfanUnited Statesa year ago - Helpful and informative
I love listening to The Floral Hustle podcast. Jeni’s no-nonsense, down to earth approach to teaching success in the floral biz is so helpful. She’s clearly a leader in her market and shares industry secrets, insights, and how she’s learned from mistakes in a relatable and unpretentious way. Her mindset coaching segments are always right on time when I need reminders.
Apple Podcasts5Mrs.LPhillsUnited States2 years ago - Good but there’s lots of room for improvement
Staring with the good thing about this podcast
1. It goes in depth about the business part of the floral industry.
2. It’s informative for beginners, it tells you a lot about pricing, marketing and strategy.
3. She doesn’t try to force you or constantly advertise her course which I love.
The bad part is
1. It’s literally only about the business side. It doesn’t have any variety, I’d like to see some interviews, talking about actual flowers, care and recipes, flowers to avoid, mechanics etc.
2. ... more
Apple Podcasts3ecofriendlyfloUnited States3 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #68 |  South Africa/Business/Entrepreneurship |
Apple Podcasts | #76 |  Mexico/Business/Entrepreneurship |
Apple Podcasts | #238 | South Africa/Business |
Talking Points
Recent interactions between the hosts and their guests.
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Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About The Floral CEO
What is The Floral CEO about and what kind of topics does it cover?
This show targets wedding and event florists looking to turn design talent into a scalable, profitable business. Across episodes, the host emphasizes profitable pricing (minimums, markup, and full-service value), magnetic local marketing (SEO, content, and trust-building), high-conversion sales funnels (inquiries to bookings), streamlined systems, and a CEO mindset that prioritizes leadership and sustainable growth. Recurring themes include practical workshop-style strategies, real-world client scenarios, and disciplined routines (CEO days, budgeting, and mastermind-driven accountability). A standout aspect is the heavy emphasis on coaching and masterminds as a path to faster, more predictable success for florists, with a strong focus on wo... more
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How many listeners does The Floral CEO get?
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What are the audience demographics for The Floral CEO?
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How many subscribers and views does The Floral CEO have?
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Which podcasts are similar to The Floral CEO?
These podcasts share a similar audience with The Floral CEO:
1. The Florist's Table
2. The Aligned Florist Podcast
3. The Business & Pleasure of Flowers
4. The Dirt on Flowers
5. Six Figure Flower Farming
How many episodes of The Floral CEO are there?
The Floral CEO launched 4 years ago and published 402 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Floral CEO?
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Where can I see ratings and reviews for The Floral CEO?
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What guests have appeared on The Floral CEO?
Recent guests on The Floral CEO include:
1. Grace Myler
2. Miranda Gordon
3. Luis Ramirez
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.