The Floral CEO
Jeni BechtStruggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and ... more
| Publishes | Twice weekly | Episodes | 337 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurshipMarketing | |||
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Latest Episodes
Ever wondered how to execute a $30K–$35K large-scale event with only three weeks’ notice?
In this episode, I’m breaking down exactly how I approach high-revenue, high-pressure floral events — from concept to production schedule — and why mastering e... more
You can be booked out, exhausted, and still broke—and if that’s been you, you’re not alone. In this episode, Jen breaks down the real reasons florists struggle to make money (even with “good” revenue), and the practical shifts that turn a busy floral... more
Hello Flower friends. Today we're gonna talk about style shoots, and I've been reminded of really like the costs, not only from a, you know. Actual phy physical costs, like money, you have to pay for the flowers and all these things, but like the... more
Money is one of the most emotional, loaded topics in the floral industry—and it’s keeping too many florists stuck in survival mode. In this episode, Jen dives deep into the money mindset shifts florists need to make to stop undercharging, stop feelin... more
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- Essential listening for florists everywhere
I absolutely love The Floral CEO podcast! About 8 months ago, as my floral business was in its extremely early days, I stumbled across The Floral CEO whilst on my hour-long commute to my day job. The minutes of each journey just flew by each day as I listened to every new episode and couldn’t get enough of Jeni’s insights into the industry I’ve dreamed about entering for a very long time! I was immediately so inspired to launch my business and felt so much more confident in what I was doing. Jen... more
Apple Podcasts5@petal_wild
United Kingdom7 months ago - A must-listen for every Florist with heart
I’ve been listening to The Floral Hustle for a few years now, and Jen is an absolute gem in the floral world. Her ability to show up with vulnerability, authenticity, and real insight has touched me deeply time and time again. She doesn’t just talk at her audience - she connects with us. It’s clear she genuinely wants to help other florists grow, thrive, and find their own voice in this industry.
Jen’s wisdom, experience, and generosity shine in every episode, and I always walk away feeling mor... more
Apple Podcasts5Heatherfan
United States9 months ago - Helpful and informative
I love listening to The Floral Hustle podcast. Jeni’s no-nonsense, down to earth approach to teaching success in the floral biz is so helpful. She’s clearly a leader in her market and shares industry secrets, insights, and how she’s learned from mistakes in a relatable and unpretentious way. Her mindset coaching segments are always right on time when I need reminders.
Apple Podcasts5Mrs.LPhillsUnited Statesa year ago - Good but there’s lots of room for improvement
Staring with the good thing about this podcast
1. It goes in depth about the business part of the floral industry.
2. It’s informative for beginners, it tells you a lot about pricing, marketing and strategy.
3. She doesn’t try to force you or constantly advertise her course which I love.
The bad part is
1. It’s literally only about the business side. It doesn’t have any variety, I’d like to see some interviews, talking about actual flowers, care and recipes, flowers to avoid, mechanics etc.
2. ... more
Apple Podcasts3ecofriendlyfloUnited States2 years ago - Great Podcast
This is such an informative podcast filled with actionable info to help me run my floral business in a more efficient manner. I have implemented several of her strategies- love :)
Apple Podcasts5Monkey4345United States3 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #244 |  New Zealand/Business/Entrepreneurship |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About The Floral CEO
What is The Floral CEO about and what kind of topics does it cover?
Content focuses on helping wedding and event florists, flower-shop owners, and creative entrepreneurs transform their floral talents into profitable businesses. Key themes include effective pricing strategies, marketing tactics tailored for attracting high-budget clients, streamlined workflows for increased efficiency, and fostering a CEO mindset to support sustainable growth. The host emphasizes actionable insights, encouraging listeners to apply practical techniques to their businesses, alongside personal experiences that resonate deeply with aspiring florists. This supportive and relatable content is crafted to inspire floral entrepreneurs to pursue their passion while building a successful business.
Where can I find podcast stats for The Floral CEO?
Rephonic provides a wide range of podcast stats for The Floral CEO. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Floral CEO and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Floral CEO get?
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What are the audience demographics for The Floral CEO?
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How many subscribers and views does The Floral CEO have?
To see how many followers or subscribers The Floral CEO has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Floral CEO?
These podcasts share a similar audience with The Floral CEO:
1. The Florist's Table
2. The Business & Pleasure of Flowers
3. Slow Flowers Podcast
4. The Dirt on Flowers
5. The Fresh Bunch
How many episodes of The Floral CEO are there?
The Floral CEO launched 3 years ago and published 337 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Floral CEO?
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Where can I see ratings and reviews for The Floral CEO?
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How do I access podcast episode transcripts for The Floral CEO?
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What guests have appeared on The Floral CEO?
Recent guests on The Floral CEO include:
1. Luis Ramirez
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.