The Floral CEO
Jeni BechtStruggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and ... more
| Publishes | Twice weekly | Episodes | 344 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
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Latest Episodes
Let's talk about AI – but not the "it's gonna take our jobs" version. Forget the fear and the guilt for a second (even though we hear those narratives everywhere). AI is a tool, an assistant that can give you back your most valuable currency: TIME. A... more
If you’ve ever scrolled Instagram and thought,
“How are they so confident showing up like that?” — this episode is for you.
Because here’s the truth:
👉 If people don’t know you, they won’t book you.
Today we’re talking about what it really means t... more
Let's talk about branding – but not the fluffy Pinterest version. Forget logos, fonts, and color palettes for a second (even though we love those things). Your brand is the feeling people get when they interact with your business. It's the experience... more
One of the questions Jen hears often from florists is:
"How do you come up with creative ideas?"
Whether you're designing a wedding, a styled shoot, or a workshop experience, creativity doesn't just magically appear.
It’s something you actively cu... more
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- Essential listening for florists everywhere
I absolutely love The Floral CEO podcast! About 8 months ago, as my floral business was in its extremely early days, I stumbled across The Floral CEO whilst on my hour-long commute to my day job. The minutes of each journey just flew by each day as I listened to every new episode and couldn’t get enough of Jeni’s insights into the industry I’ve dreamed about entering for a very long time! I was immediately so inspired to launch my business and felt so much more confident in what I was doing. Jen... more
Apple Podcasts5@petal_wild
United Kingdom8 months ago - A must-listen for every Florist with heart
I’ve been listening to The Floral Hustle for a few years now, and Jen is an absolute gem in the floral world. Her ability to show up with vulnerability, authenticity, and real insight has touched me deeply time and time again. She doesn’t just talk at her audience - she connects with us. It’s clear she genuinely wants to help other florists grow, thrive, and find their own voice in this industry.
Jen’s wisdom, experience, and generosity shine in every episode, and I always walk away feeling mor... more
Apple Podcasts5Heatherfan
United States10 months ago - Helpful and informative
I love listening to The Floral Hustle podcast. Jeni’s no-nonsense, down to earth approach to teaching success in the floral biz is so helpful. She’s clearly a leader in her market and shares industry secrets, insights, and how she’s learned from mistakes in a relatable and unpretentious way. Her mindset coaching segments are always right on time when I need reminders.
Apple Podcasts5Mrs.LPhillsUnited Statesa year ago - Good but there’s lots of room for improvement
Staring with the good thing about this podcast
1. It goes in depth about the business part of the floral industry.
2. It’s informative for beginners, it tells you a lot about pricing, marketing and strategy.
3. She doesn’t try to force you or constantly advertise her course which I love.
The bad part is
1. It’s literally only about the business side. It doesn’t have any variety, I’d like to see some interviews, talking about actual flowers, care and recipes, flowers to avoid, mechanics etc.
2. ... more
Apple Podcasts3ecofriendlyfloUnited States2 years ago - Great Podcast
This is such an informative podcast filled with actionable info to help me run my floral business in a more efficient manner. I have implemented several of her strategies- love :)
Apple Podcasts5Monkey4345United States3 years ago
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| Listeners per Episode | Gender Skew | Location | |||
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Frequently Asked Questions About The Floral CEO
What is The Floral CEO about and what kind of topics does it cover?
A practical, no-nonsense show that helps floral business owners turn creative talent into profitable, scalable ventures. Episodes consistently center pricing for profit, branding, marketing, client conversion, and high-end event production, with a strong emphasis on CEO mindset, systems, and sustainable growth. Listeners can expect actionable frameworks, real-world anecdotes, and templates designed to elevate weddings and events to higher budgets while prioritizing life balance and eco-friendly practices. A standout trait is the founder's blend of industry experience with coaching, offering structured workflows alongside behind-the-scenes production insights that appeal to both designers and shop owners looking to command premium work.
Not... more
Where can I find podcast stats for The Floral CEO?
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How many listeners does The Floral CEO get?
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What are the audience demographics for The Floral CEO?
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How many subscribers and views does The Floral CEO have?
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Which podcasts are similar to The Floral CEO?
These podcasts share a similar audience with The Floral CEO:
1. The Florist's Table
2. The Business & Pleasure of Flowers
3. The Aligned Florist Podcast
4. The Backyard Bouquet Podcast: Cut Flower Farming Podcast for Flower Farmers & Backyard Gardeners
5. The Dirt on Flowers
How many episodes of The Floral CEO are there?
The Floral CEO launched 3 years ago and published 344 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Floral CEO?
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Where can I see ratings and reviews for The Floral CEO?
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How do I access podcast episode transcripts for The Floral CEO?
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What guests have appeared on The Floral CEO?
Recent guests on The Floral CEO include:
1. Miranda Gordon
2. Luis Ramirez
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.