Rephonic
Artwork for The Dirt on Flowers
Flower Farming
Marketing Strategies
Tulips
Dirtcon
Marketing
Dahlias
Workshops
Peonies
Social Media
Agritourism
Entrepreneurship
Work-Life Balance
Email Marketing
Mother's Day
Business Management
Lisianthus
Profitability
Business Strategy
Cut Flower Farming
Mental Health

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!

PublishesDailyEpisodes301Founded4 years ago
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EntrepreneurshipBusinessEducation

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Artwork for The Dirt on Flowers

Latest Episodes

In this episode of The Dirt on Flowers, Lyndsay host an interview with Vanessa Tarr of Tarrnation Flower Farm in northern New Hampshire's White Mountains. Vanessa shares her journey from working at flower shops and Floret Farm to transforming her fam... more

In this episode of The Uncut with Lyndsay and Shannon, the two flower farmers discuss unpredictable weather impacting their dahlias and peonies, and share insights from Shannon's recent girls night event featuring piercings, a perfume bar, hair tinse... more

In this episode, Lyndsay and Shannon announce Dirt Con 2027, a two-day virtual conference for flower farmers taking place January 9th and 10th. Themed "Grow with Confidence, Farm Like a Boss," the event features expert speakers covering crop producti... more

In this episode of The Uncut with Lyndsay and Shannon, Shannon recaps a relaxing trip to Hocking Hills, Ohio, where she skipped hiking in favor of poolside lounging and late-night conversations. The hosts also discuss recent tornado damage near their... more

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Recent Guests

Appalachian Andy
Friend who appears as a guest in the episode; referenced in offline conversations.
Independent, Appalachian region connections
Episode: EP 29: Uncut Week 31 Tornados, Weekend Getaways & Inappropriate Bumper Stickers
Julie Pal
Peony grower and expert
Julie Pal Peonies
Episode: EP 295: Peonies with Julie Pal - So much more than plant and forget it
Julie Powell
Julie Powell Peonies
Julie Powell Peonies
Episode: EP 294: Uncut Week 29 T Swift Trends, Japanese Beetle fear mongering, and F²
Nikki Bartley
Owner, Cross Street Flower Farm
Cross Street Flower Farm
Episode: Ep 281: Behind the Scenes with Cross Street Flower Farm
Lydell Steiner
Representative from Tilmore (equipment designer/manufacturer)
Tilmore
Episode: EP 277: Designing Systems and Choosing Equipment: A Deep Dive into Mechanized Flower Farming
Cole Biehl
Dr. Cole Biehl, medical professional guest
Pathology/Army medical background
Episode: Ep 275: When accidents happen - Dr. Cole Biehl
Sue McLeary
Floral designer, founder of Passion Flowers
Passion Flowers
Episode: EP 273: Design Innovation with Passionflower Sue McLeary
Nikki Van Lith
Founder of Lovely Hollow Farms
Lovely Hollow Farms
Episode: EP 271: Inside Lovely Hollow Farms with Nikki Van Lith
Megan Duncan
Owner of Minted Vintage and founder of a premier outdoor market in the region
Minted Vintage Market
Episode: EP 267: How to Build & Run a Successful Outdoor Market

Host

Lyndsay and Shannon
Hosts and co-hosts focused on practical flower farming, business, and community; frequently feature guests and market events.

Reviews

4.9 out of 5 stars from 728 ratings
  • Great advice from the field

    Always packed with great advice and lessons learned. Well produced show, too! I appreciate yall!

    Apple Podcasts
    5
    Elaine, alpacas & flowers
    United States2 months ago
  • My absolute favourite!

    This podcast is the absolute best! I feel like I personally know Shannon and Lyndsey and I’m always feeling their losses and cheering their wins! I learned so much from week to week and I’ve learned skills and gotten an amazing resources that go outside of flower farming and definitely benefit me in my other business as well! So grateful I found this podcast, never stop doing what you’re doing!

    Apple Podcasts
    5
    HeatherLitt
    Canada4 months ago
  • Great chrysanthemum episode!

    Just listened to ya’ll interview Jessica Hall from Harmony Harvest all about mums. Thank you all for sharing great floral knowledge! We have Harmony harvest mums growing on our farm and we definitely learned so much from this episode. Keep up the good work! Always excited when new episodes drop💐

    Apple Podcasts
    5
    Tulsa Flowers
    United States5 months ago
  • The Best!

    One of my very favorite podcasts, about flowers or anything! The only one I wait for every week and look forward to getting to listen to every Wednesday and Friday. Thanks for all you share Shannon and Lindsay!

    Apple Podcasts
    5
    AlynnM24
    United States6 months ago
  • The Best Flower Farming Podcast Available

    Hi and thank you from Canada! Ladies, you are my favourite podcast, and I most often listen while in the vehicle so the drive is never boring. I love the Uncuts as much as the Friday feature. Each episode motivates me to work on my business in different ways, you keep things fresh and relatable.

    I had a fan girl moment in Albuquerque when i introduced myself to Shannon and Judd ❤️.

    Keep up the great work!

    Bailey

    Boondock Flower Farm

    Apple Podcasts
    5
    Bailey @ Boondock Flower Farm
    Canada6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring diverse expertise in design, operations, and events.
Listener feedback stresses practical, actionable tips and engaging, friendly banter.
Relatable hosts with real-world farming and business advice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

EP 294: Uncut Week 29 T Swift Trends, Japanese Beetle fear mongering, and F²
Q: How should growers think about pricing and understanding costs behind floral products?
Know your true costs (labor, materials, overhead) and analyze local market conditions; pricing should reflect that, not a simple rule of thumb—many factors differ by region, so start with your actual costs and work backward to determine margins.
EP 294: Uncut Week 29 T Swift Trends, Japanese Beetle fear mongering, and F²
Q: What tips do you have for electric fencing to manage deer and other critters?
Use a portable solar-powered electric fence with proper line spacing and attractants at deer hotspots; combine with netting for small areas and adjust spacing to reduce losses, while keeping the setup easy to move for seasonal changes.
EP 295: Peonies with Julie Pal - So much more than plant and forget it
Q: So Julie, if listeners are considering adding peonies to their farm, what's one thing you would want them to understand before they place that first order?
Keep in mind your eyes are bigger than your ability to handle what the reality of things are. You might dream of a big, seamless operation, but the workload, weather volatility, and physical demands mean you have to be honest about what you can sustainably manage year after year.
EP 282: Uncut Week 23 Moving, Mobility, and Growing the Flower Farm
Q: What is the best advice for a third-year flower farmer?
The hosts suggest focusing on the top revenue streams, saying no to less profitable opportunities, investing in education and consulting, and building robust systems so you can scale with more CEO-like decision-making.
EP 286: Uncut Week 25 The June Slump, Preppin' for Vacay and Keeping your Business Moving Forward
Q: How do you keep your business moving forward in slow times?
The hosts emphasize planning and cash flow management, saving and budgeting for slow periods, leveraging wholesale and standing orders, and staying engaged through strategic, lightweight content and marketing efforts that don't require heavy daily operations. They also suggest adjusting crop plans to minimize waste and focusing on high-impact activities like pre-launches for events and workshops.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Dirt on Flowers

What is The Dirt on Flowers about and what kind of topics does it cover?

Two longtime flower farmers share practical, hands-on insights about growing, selling, and running small-to-midscale flower operations. Across episodes, topics range from seasonal crop planning, market strategies, and pricing to farm safety, equipment decisions, and designing eye-catching floral experiences. The show blends candid farm-life stories with actionable tips, guest expertise, and community-focused events, creating a helpful resource for growers, designers, and farm marketers looking to build resilient businesses with a personable, down-to-earth voice. A standout trait is the emphasis on real-world systems—whether it's mechanization choices, open-house experiences, or customer-centric pricing—delivered with warmth, humor, and a co... more

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How many episodes of The Dirt on Flowers are there?

The Dirt on Flowers launched 4 years ago and published 301 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Dirt on Flowers?

Recent guests on The Dirt on Flowers include:

1. Appalachian Andy
2. Julie Pal
3. Julie Powell
4. Nikki Bartley
5. Lydell Steiner
6. Cole Biehl
7. Sue McLeary
8. Nikki Van Lith

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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