Rephonic
Artwork for The Dirt on Flowers
Flower Farming
High Tunnels
Goal Setting
Search Engine Optimization
Community Building
Work-Life Balance
Financial Habits
Marketing Strategies
Season Extension
Pest Management
Local SEO
Google Search Console
Fear
Ranunculus
Crop Selection
Content Strategy
Website Optimization
Keyword Research
Social Media
Personal Favorites

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!

PublishesDailyEpisodes259Founded4 years ago
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EducationBusinessEntrepreneurship

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Artwork for The Dirt on Flowers

Latest Episodes

In this episode, Lyndsay and Shannon discuss when and how to hire employees for small farms, especially flower farms. Drawing from their own journeys to six-figure businesses, they share signs it’s time to hire—like overwhelm and burnout—and explain ... more

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share a candid, 15-minute update on their farm lives. They discuss unpredictable Ohio weather, birdwatching with the Merlin app, and prepping purple martin houses for spr... more

In this episode of "The Dirt on Flowers," Lyndsay and Shannon interview Jessica Hall, owner of Harmony Harvest in Virginia. Jessica shares her journey in flower farming, focusing on heirloom chrysanthemums and the unique challenges and rewards of gro... more

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share candid stories from their daily farm life. They discuss starting seeds for the season despite staff challenges, changes to their CSA bouquet model, and the importan... more

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Recent Guests

Jessica Hall
Owner and chief weeder at Harmony Harvest
Harmony Harvest
Episode: EP 257: Building a Mum-Obsessed Farm with Jessica Hall
Meghan Dudenhoeffer
Owner of Dude Gardens, also known for Dude Gardens Instagram; participant in DirtCon
Dude Gardens (Meg mostly Meg)
Episode: EP 255: Dirtbag Coffee Club with Meghan Dudenhoeffer
Meg Dudenhofer
Founder of Dude Gardens, flower farmer
Dude Gardens
Episode: EP 254: Uncut Week 9 2026
Jennifer Gulizia
Dahlia farmer and host of The Backyard Bouquet podcast
The Flowering Farmhouse
Episode: EP 253: Jennifer Gulizia - Pricing and Marketing your dahlias like a Boss!
Val Schirmer
Co-founder of Three Toads Farm
Three Toads Farm
Episode: EP 249: Spring Bulbs & Holiday Forcing with Val Schirmer
Sarah Pabody
Founder of Triple Wren Farms, recognized for her expertise in dahlia farming.
Triple Wren Farms
Episode: EP 247: Growing Dahlias with Triple Wren Farms
Holly Clawson
Founder of Some of All Numbers, a profit-first certified financial advisory firm and flower farmer
Some of All Numbers
Episode: EP 245: Do You Want to Start Paying Yourself
Kelli Jasper
Copywriter and expert in email marketing
Kelli Jasper Copy
Episode: EP 233: The 5 Components of a Great Email Introduction
Al Temechko
Expert in soil management and agriculture, representative of Vitalize Seed
Vitalize Seed
Episode: EP 217: Uncovering the Secrets of Soil Management

Hosts

Lyndsay
Co-host of a flower farming podcast; co-owner of Wild Rue Flower Company. Shares insights on business, marketing, and personal experiences in flower farming.
Shannon
Co-host of a flower farming podcast; co-owner of Bloomhill Farm. Offers expertise on flower farming, marketing, and community-building through her experiences.

Reviews

4.9 out of 5 stars from 705 ratings
  • Great chrysanthemum episode!

    Just listened to ya’ll interview Jessica Hall from Harmony Harvest all about mums. Thank you all for sharing great floral knowledge! We have Harmony harvest mums growing on our farm and we definitely learned so much from this episode. Keep up the good work! Always excited when new episodes drop💐

    Apple Podcasts
    5
    Tulsa Flowers
    United States12 days ago
  • The Best!

    One of my very favorite podcasts, about flowers or anything! The only one I wait for every week and look forward to getting to listen to every Wednesday and Friday. Thanks for all you share Shannon and Lindsay!

    Apple Podcasts
    5
    AlynnM24
    United Statesa month ago
  • The Best Flower Farming Podcast Available

    Hi and thank you from Canada! Ladies, you are my favourite podcast, and I most often listen while in the vehicle so the drive is never boring. I love the Uncuts as much as the Friday feature. Each episode motivates me to work on my business in different ways, you keep things fresh and relatable.

    I had a fan girl moment in Albuquerque when i introduced myself to Shannon and Judd ❤️.

    Keep up the great work!

    Bailey

    Boondock Flower Farm

    Apple Podcasts
    5
    Bailey @ Boondock Flower Farm
    Canada2 months ago
  • Real talk about flowers

    I listen every week and learn more about growing, selling, and loving flowers. Flower friends are the best friends and Shannon and Lyndsay always make it fun.

    Apple Podcasts
    5
    Flower_friend
    United States2 months ago
  • You NEED to listen to this!

    Shannon and Lyndsay have put together a wonderful and resourceful podcast! I have been listening to their podcast for a few years now and their content is always so thoughtful, applicable, and helpful!! You laugh, you cry (from more laughing), you take notes, and you brainstorm while listening to them and the guests that they host. Keep it up ladies! We appreciate you and all that you give towards our industry!

    Apple Podcasts
    5
    Selah Stems
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A few critiques mention the occasional shift towards promotional content, indicating a desire for continued focus on educational value.
Positive feedback highlights the actionable insights provided in each episode and the hosts' engaging dynamic.
Some listeners express appreciation for the variety of topics covered, appealing to both beginners and veteran farmers.
Listeners praise the podcast for its practical, relatable advice and the hosts' authenticity and humor.
Many appreciate the community-focused discussions regarding flower farming and entrepreneurship.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

EP 258: Uncut Week 11 2026
Q: What is your best advice for new growers without structures on hitting these early holidays like Easter and Mother's Day?
Use semi-permanent structures like caterpillar tunnels to extend bloom windows, plan a mix of field and tunnel-grown crops, and consider supplementing with additional flowers or non-flower activities to meet holiday demand.
EP 255: Dirtbag Coffee Club with Meghan Dudenhoeffer
Q: What's your approach to social media and content strategy, especially with changing algorithms?
Meg emphasizes posting content that reflects current work and practical tasks, using trends only when it suits her brand, and focusing on educational value rather than chasing virality, which has helped her steadily grow an engaged audience.
EP 255: Dirtbag Coffee Club with Meghan Dudenhoeffer
Q: How do you balance teaching with running a flower business, and has teaching influenced your farming approach?
Meg shares that teaching remains a major part of her life, with summers off, and she uses her classroom experience to educate others about gardening and flowers, while also leveraging the social media platform to teach and inspire beyond the local market.
EP 250: Uncut Week 7 2026
Q: What are some effective ways to reach more men for Valentine's Day sales?
Consider marketing indirectly to women, who typically do the buying, and engage men through strategies like social media tagging or promoting through Google profiles.
EP 252: Uncut Week 8 2026
Q: What is a mistake that you see new flower farmers making?
New flower farmers often fail to market to the right audience and sometimes grow difficult plants instead of mastering simpler crops first.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The Dirt on Flowers

What is The Dirt on Flowers about and what kind of topics does it cover?

Focusing on the flower farming industry, this podcast offers a blend of business insights, marketing strategies, and practical growing techniques aimed at aspiring and established flower farmers. The hosts share their personal experiences, including the challenges and triumphs they encounter in their own operations, while welcoming guests who provide additional expertise and perspectives. Unique in its relatable and candid approach, the episodes resonate with listeners due to the practical tips on navigating the complexities of running a flower farm. Topics frequently discussed include pricing strategies, customer service, financial management, and creating a supportive agricultural community.

Where can I find podcast stats for The Dirt on Flowers?

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How many listeners does The Dirt on Flowers get?

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What are the audience demographics for The Dirt on Flowers?

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How many episodes of The Dirt on Flowers are there?

The Dirt on Flowers launched 4 years ago and published 259 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Dirt on Flowers?

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What guests have appeared on The Dirt on Flowers?

Recent guests on The Dirt on Flowers include:

1. Jessica Hall
2. Meghan Dudenhoeffer
3. Meg Dudenhofer
4. Jennifer Gulizia
5. Val Schirmer
6. Sarah Pabody
7. Holly Clawson
8. Kelli Jasper

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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