Rephonic
Artwork for The Dirt on Flowers
Flower Farming
High Tunnels
Goal Setting
Search Engine Optimization
Community Building
Work-Life Balance
Financial Habits
Marketing Strategies
Season Extension
Pest Management
Local SEO
Google Search Console
Fear
Ranunculus
Crop Selection
Content Strategy
Keyword Research
Website Optimization
Social Media
Personal Favorites

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!

PublishesDailyEpisodes235Founded4 years ago
Number of ListenersCategories
EntrepreneurshipEducationBusiness

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Artwork for The Dirt on Flowers

Latest Episodes

In this episode, Lyndsay and Shannon discuss the past year’s successes and challenges, sharing insights on crop choices, event planning, and marketing strategies like ManyChat and email engagement. Both highlight the importance of workshops for cust... more

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share candid updates from their flower farms during winter. Lyndsay discusses the challenges of marketing tulips delayed by shipping issues, recounts a Christmas tree disaster, and la... more

In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon welcome copywriter Kelli Jasper to discuss email marketing for flower farmers. They explore how to craft authentic welcome emails and nurture sequences that build genuine connections... more

In this episode of "The Uncut with Lyndsay and Shannon," flower farmers Lindsay and Shannon share an honest, unscripted chat about the highs and lows of running their flower business during the Christmas season. They discuss the dynamics of recent wr... more

Key Facts

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Seed Talk with Lisa & LayneLisa Mason Ziegler & Layne Angelo

Recent Guests

Kelli Jasper
Copywriter and expert in email marketing
Kelli Jasper Copy
Episode: EP 233: The 5 Components of a Great Email Introduction
Al Temechko
Expert in soil management and agriculture, representative of Vitalize Seed
Vitalize Seed
Episode: EP 217: Uncovering the Secrets of Soil Management
Kalin Sheick
Founder of Sweetwater Floral and personal brand, speaker, and educator
Sweetwater Floral
Episode: EP 215: Designing a Life You Love
Angie Machado
Marketing consultant for flower farmers
Episode: EP 199: How to Get Your Emails Seen & Opened with Angie Machado
Ellen Frost
Founder of Local Color Flowers, a floral design studio in Baltimore that sources flowers locally for sustainability, education, and community engagement.
Local Color Flowers
Episode: EP 197: Sourcing Local Flowers with Ellen Frost
Brittany Doyle
Owner and operator of Dahlia Vine Flower Farm
Dahlia Vine Flower Farm
Episode: EP: 195 Workshops that Work: Systems, Strategy & Scaling with Brittany Doyle
Kelly Shore
Founder of The Floral Source, specializing in connecting florists with American-grown flowers.
The Floral Source
Episode: EP 193: Kelly Shore the Floral Source
Lisa Mason Ziegler
Pioneer in the world of cut flower farming and author of the book 'Cool Flowers'
The Gardener's Workshop
Episode: EP 191: Growing Cool Flowers with Lisa Mason Ziegler
Marin Mathis
Author of The Sweet Pea School
Episode: EP 186: Uncut Week 27

Hosts

Lyndsay
Co-host and flower farmer with Wild Rue Flower Company, sharing unfiltered stories from the farming life and practical business advice.
Shannon
Co-host and flower farmer with Bloomhill Farm, providing insights on flower industry challenges and marketing strategies.

Reviews

4.9 out of 5 stars from 576 ratings
  • My favorite

    Been listening since day one and wouldn't miss an episode. These ladies are rock stars. Giving real talk with useful information that I can put into practice immediately in my business and farm

    Apple Podcasts
    5
    KC wubba
    United States2 months ago
  • OMG where have you been my entire business life?!

    I’ve been binging this podcast for the past month, and it’s exactly what I didn’t know I needed. Smart, funny, and refreshingly honest about the flower farming. I’ve picked up so many useful tips and found myself nodding and laughing along to every episode.

    It feels like listening to friends who actually get this work—the good, the hard, and the funny. Highly recommend for anyone knee-deep in stems and trying to understand spreadsheets.

    Apple Podcasts
    5
    Devalev
    United States2 months ago
  • Bestie Farmers and Wealth of Knowledge

    I love listening to Shannon and Lyndsay and hearing the hard, the humor and the tough love they give. They both have unique experiences that help new growers avoid certain pitfalls in growing or business considerations.

    Apple Podcasts
    5
    Crystal Blooms
    United States3 months ago
  • #1 Flower Farm Podcast Out There!

    I have been listening to Shannon and Lindsey since the beginning of their podcast and I look forward to every episode. They are attentive to the needs and desires of those growing. Every episode is worthy of applause and praise. You won’t regret following along and listening. Sometimes they feel like my distant virtual comrades helping me get through some farming woes and relating to what I am doing. I am very grateful for their podcast.❤️

    Apple Podcasts
    5
    Barefoot Blossom Farm
    United States3 months ago
  • Feels like chatting with friends !

    I look forward to every episode! I listen on my drive out to my farm — feels like having coffee and chatting with friends - friends who know exactly what I’m going through on the flower farm! Also really looking forward to DirtCon!!!

    Apple Podcasts
    5
    Cb1632
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There are mixed feelings regarding the balance of business promotion versus content, with some listeners feeling recent episodes have focused too much on promoting their own ventures.
Listeners appreciate the genuine, candid discussions about the challenges of flower farming and marketing, often relating personally to the hosts' experiences.
The hosts are commended for their practical advice and the encouragement they provide, making them feel like friends who understand the struggles of the farming life.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

EP 233: The 5 Components of a Great Email Introduction
Q: What are the main components of a first welcome email?
You want to give them a sense of why the email is an object of delight, not just your farm, but that you are writing them a letter every week.
EP 233: The 5 Components of a Great Email Introduction
Q: What should they be doing next after getting email addresses?
Definitely having an automated email in place that will respond is kind of the number one basic thing to do.
EP 232: Uncut Week 50
Q: How do I host a successful open house?
The success of an open house comes from discussing it well in advance, consistent marketing efforts, and creating a unique experience for customers.
EP: 227 How Small-Scale Farmers Can Go from Hobby to Profit
Q: What would really get us there is the shoulder seasons again?
If we move to a new location, we could grow year round, boosting revenue and profit margins.
EP: 227 How Small-Scale Farmers Can Go from Hobby to Profit
Q: Can you speak to the kind of what this profit margin, where you guys are in your journey and how you're doing?
It's really important to have clarity and understand your numbers to make decisions and avoid burnout.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Dirt on Flowers

What is The Dirt on Flowers about and what kind of topics does it cover?

Content primarily revolves around the challenges and joys of flower farming, focusing on practical advice for building a successful flower farm business. Topics frequently include pricing strategies, mental health management, community building, and important events like DirtCon that aim to educate and connect flower farmers. The hosts share personal anecdotes, delve into the nuances of seasonality in farming, and emphasize the value of adaptability and strategic planning in achieving business goals. Moreover, listeners can expect an engaging mix of humor and candor, making complex and often stressful topics about farming approachable and relatable.

Where can I find podcast stats for The Dirt on Flowers?

Rephonic provides a wide range of podcast stats for The Dirt on Flowers. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Dirt on Flowers and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Dirt on Flowers get?

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What are the audience demographics for The Dirt on Flowers?

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How many subscribers and views does The Dirt on Flowers have?

To see how many followers or subscribers The Dirt on Flowers has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of The Dirt on Flowers are there?

The Dirt on Flowers launched 4 years ago and published 235 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Dirt on Flowers?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Dirt on Flowers?

Rephonic pulls ratings and reviews for The Dirt on Flowers from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Dirt on Flowers?

Recent guests on The Dirt on Flowers include:

1. Kelli Jasper
2. Al Temechko
3. Kalin Sheick
4. Angie Machado
5. Ellen Frost
6. Brittany Doyle
7. Kelly Shore
8. Lisa Mason Ziegler

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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