Rephonic
Artwork for The Dirt on Flowers
Flower Farming
Dirtcon
Marketing Strategies
Tulips
Marketing
Dahlias
Entrepreneurship
Peonies
Work-Life Balance
Profitability
Lisianthus
Agritourism
Social Media
Mother's Day
Business Management
Cut Flower Farming
Burnout
Dahlia
Weather Challenges
Workshops

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!

PublishesDailyEpisodes325Founded4 years ago
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EntrepreneurshipBusinessEducation

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Artwork for The Dirt on Flowers

Latest Episodes

A ghost photo, a bride throwing flowers, and a hard-earned goodbye to dry-storing tulips: Lyndsay and Shannon head to the flower-farmer graveyard to bury the crops, habits, and business advice they’ve outgrown. They talk about why big social followin... more

A mulch lifter meant for plastic beds unexpectedly helped lift dahlias—and gave these flower farmers a new way to think about getting tubers out of the ground. Lyndsay and Shannon swap notes on what worked, what didn’t, and why borrowing a neighbor’s... more

A crop can be beautiful, beloved—and still not earn its place on the farm. Lindsay and Shannon share how a look back at sales changed their growing decisions, including swapping rose lilies for standard lilies. They also unpack why Shannon’s customer... more

Shannon’s farm crew turned Brian’s $88 Amazon ring idea into a real proposal—with local jewelers, input from nearly everyone he knew, and a soccer-game reveal. That’s just one of the season’s stories as Lyndsay and Shannon compare patchy first frosts... more

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Recent Guests

Julia Shanks
Author of The Farmer's Office, and co-author of The Profitable Farmer
Author/The Farmer's Office; The Profitable Farmer
Episode: EP 319: The Ripple Effect with Dan & Julia
Dan Brisebois
Farmer at Ternasol Cooperative Farm; author of The Seed Farmer; co-author of The Profitable Farmer
Ternasol Cooperative Farm; The Seed Farmer; The Profitable Farmer
Episode: EP 319: The Ripple Effect with Dan & Julia
Charlotte Smith
Farm marketing coach
Episode: EP 315: Strengthening your "No" muscle with Charlotte Smith
Vanessa Tarr
Owner of Tarrnation Flower Farm
Tarrnation Flower Farm
Episode: EP 301: Dirtbag Coffee Chat with Vanessa at Tarrnation Flower Farm
Appalachian Andy
Friend who appears as a guest in the episode; referenced in offline conversations.
Independent, Appalachian region connections
Episode: EP 29: Uncut Week 31 Tornados, Weekend Getaways & Inappropriate Bumper Stickers
Julie Pal
Peony grower and expert
Julie Pal Peonies
Episode: EP 295: Peonies with Julie Pal - So much more than plant and forget it
Julie Powell
Julie Powell Peonies
Julie Powell Peonies
Episode: EP 294: Uncut Week 29 T Swift Trends, Japanese Beetle fear mongering, and F²
Nikki Bartley
Owner, Cross Street Flower Farm
Cross Street Flower Farm
Episode: Ep 281: Behind the Scenes with Cross Street Flower Farm
Lydell Steiner
Representative from Tilmore (equipment designer/manufacturer)
Tilmore
Episode: EP 277: Designing Systems and Choosing Equipment: A Deep Dive into Mechanized Flower Farming

Hosts

Lyndsay
Co-host and producer, tied to The Dirt on Flowers; appears as a farmer and business operator.
Shannon
Co-host and host roles, speaking from farmer-entrepreneur experience.

Reviews

4.9 out of 5 stars from 738 ratings
  • You know that great feeling…

    You know…when you’re the new person in the group, and you’re sitting in a room full of people you’ve just met and realize: hey, I’m in the right place. These are my type of people. And you just instantly feel comfortable? Well, in a world full of flower podcasts, these are definitely my type of girls. Not only full of absolute applicable knowledge that leave you with take aways every single episode, but the back-and-forth banter and charm of their relationship will make you feel like you’re list... more

    Apple Podcasts
    5
    SmallTownGlamGirl
    United States3 months ago
  • BEST PODCAST EVER

    I tune in every single week and I always learn something new about flower farming listening to these girls. Not only are they completely transparent about their wealth of combined knowledge, but they are a hilarious dynamic duo that always seem to put a smile on my face by simply keeping it real about farm life. I truly appreciate y’all’s bright and uplifting, good ol’ wholesome content! Keep shining, keep inspiring. 😊💯

    Apple Podcasts
    5
    Flowers By Jessica
    United States3 months ago
  • Wonderful!

    Love this podcast! It’s like sitting with good friends. Shannon and Lindsay share such valuable experience that gardeners of any level can benefit from. Love it!

    Apple Podcasts
    5
    Ranch Canyon Flowers
    United States4 months ago
  • Great advice from the field

    Always packed with great advice and lessons learned. Well produced show, too! I appreciate yall!

    Apple Podcasts
    5
    Elaine, alpacas & flowers
    United States5 months ago
  • My absolute favourite!

    This podcast is the absolute best! I feel like I personally know Shannon and Lyndsey and I’m always feeling their losses and cheering their wins! I learned so much from week to week and I’ve learned skills and gotten an amazing resources that go outside of flower farming and definitely benefit me in my other business as well! So grateful I found this podcast, never stop doing what you’re doing!

    Apple Podcasts
    5
    HeatherLitt
    Canada7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many say the episodes regularly deliver actionable tips for managing flower farms and branding.
Audience notes strong community feel and high production quality.
Listeners praise practical, field-tested guidance and relatable hosts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

EP 322: Uncut Week 43 Frostmas + Jugglin' Babies + Holiday Fundraisers
Q: How did you balance the mom guilt with the entrepreneur wanting to still have a successful business?
Shannon says she always expected to work while being a mother, and made time at home fully focused on her children. She built the business around family priorities and says some guilt remains, while the business now gives her more flexibility for family life.
EP 322: Uncut Week 43 Frostmas + Jugglin' Babies + Holiday Fundraisers
Q: Shannon, how do you juggle growing your farm and business while also starting a family and having young kids?
Shannon says she began with a small driveway flower stand and added work gradually according to what her family could manage. She kept her family central to business decisions and grew the farm as her capacity changed.
EP 320: Uncut Week 42 Frostmas on the Horizon + Wedding Recap + Spittoon
Q: If you weren't a flower farmer, what other business would you do?
One host says she might run a virtual assistant business, while the other considers an outdoor experience company or guided walks teaching people about plants.
EP 320: Uncut Week 42 Frostmas on the Horizon + Wedding Recap + Spittoon
Q: What are some things I can add to my flower stand that will create an experience for my customers?
They suggest adding photo opportunities, seasonal decorations, farm animals or treats, scavenger hunts or coloring pages for children, and a QR-code video that explains how to use the self-serve stand.
EP 319: The Ripple Effect with Dan & Julia
Q: If someone wanted to add a new market or weekend market, how would you walk them through whether it's the right move?
Compute the market's required labor and production costs, compare to the projected revenue, and consider how it fits into your overall profit goals rather than chasing higher gross numbers. Ask what the goal is beyond revenue and test whether the market actually delivers the promised return.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Dirt on Flowers

What is The Dirt on Flowers about and what kind of topics does it cover?

The show blends hands-on flower-farming advice with business, marketing, and community-building. Episodes mix practical growing tips (weed control, season extension, crop planning), branding and storytelling (photography, pricing, direct-to-consumer strategies), and event-focused content (conferences like DirtCon) delivered with a candid, down-to-earth vibe. Regular guests from farming networks and regional flower communities bring actionable insights, personal experience, and a clear emphasis on sustainable growth for small to mid-sized operations. A standout is the duo's openness about both wins and struggles, plus a strong emphasis on mentorship, collaboration, and creating a supportive farming community.

Where can I find podcast stats for The Dirt on Flowers?

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How many listeners does The Dirt on Flowers get?

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What are the audience demographics for The Dirt on Flowers?

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How many episodes of The Dirt on Flowers are there?

The Dirt on Flowers launched 4 years ago and published 325 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Dirt on Flowers?

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Where can I see ratings and reviews for The Dirt on Flowers?

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What guests have appeared on The Dirt on Flowers?

Recent guests on The Dirt on Flowers include:

1. Julia Shanks
2. Dan Brisebois
3. Charlotte Smith
4. Vanessa Tarr
5. Appalachian Andy
6. Julie Pal
7. Julie Powell
8. Nikki Bartley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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