Rephonic
Artwork for The Dirt on Flowers
Flower Farming
High Tunnels
Goal Setting
Search Engine Optimization
Community Building
Financial Habits
Work-Life Balance
Marketing Strategies
Season Extension
Pest Management
Google Search Console
Local SEO
Fear
Ranunculus
Crop Selection
Keyword Research
Content Strategy
Website Optimization
Social Media
Personal Favorites

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!

PublishesDailyEpisodes229Founded4 years ago
Number of ListenersCategories
EducationEntrepreneurshipBusiness

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Artwork for The Dirt on Flowers

Latest Episodes

In this episode of "The Dirt on Flowers," Lyndsay and Shannon discuss the vital role of planning and self-care in building a profitable, sustainable flower farm. Drawing from their own experiences, they highlight how having a clear business plan prev... more

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share candid stories from their farms, including a rare white squirrel sighting and Thanksgiving traditions. They discuss the challenges of holiday workshop scheduling, c... more

In this episode, Lyndsay and Shannon talk with Emily and Nathan from Confluence Farms and Small Scale Rebellion about the realities of building a profitable small-scale farm. Emily and Nathan share their journey from hobby gardeners to full-time farm... more

In this episode of "The Uncut with Lyndsay and Shannon," the flower-farming duo candidly discuss the hectic pre-season on their farms, focusing on wreath making, labor challenges, and cost analysis. They share personal stories about managing stress, ... more

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Recent Guests

Al Temechko
Expert in soil management and agriculture, representative of Vitalize Seed
Vitalize Seed
Episode: EP 217: Uncovering the Secrets of Soil Management
Kalin Sheick
Founder of Sweetwater Floral and personal brand, speaker, and educator
Sweetwater Floral
Episode: EP 215: Designing a Life You Love
Angie Machado
Marketing consultant for flower farmers
Episode: EP 199: How to Get Your Emails Seen & Opened with Angie Machado
Ellen Frost
Founder of Local Color Flowers, a floral design studio in Baltimore that sources flowers locally for sustainability, education, and community engagement.
Local Color Flowers
Episode: EP 197: Sourcing Local Flowers with Ellen Frost
Brittany Doyle
Owner and operator of Dahlia Vine Flower Farm
Dahlia Vine Flower Farm
Episode: EP: 195 Workshops that Work: Systems, Strategy & Scaling with Brittany Doyle
Kelly Shore
Founder of The Floral Source, specializing in connecting florists with American-grown flowers.
The Floral Source
Episode: EP 193: Kelly Shore the Floral Source
Lisa Mason Ziegler
Pioneer in the world of cut flower farming and author of the book 'Cool Flowers'
The Gardener's Workshop
Episode: EP 191: Growing Cool Flowers with Lisa Mason Ziegler
Marin Mathis
Owner of Farmhouse Flower Farm and author of Sweet Pea School
Farmhouse Flower Farm
Episode: EP 187: Sweet Pea School with Marryn Mathis
Jessica Chase
Owner of Sierra Flower Farm, with a background in accounting and a focus on flower farming and event design.
Sierra Flower Farm
Episode: EP 179: Refocus, Reconnect and Embracing Change with Jessica Chase

Hosts

Lyndsay
Co-host sharing expertise in flower farming and business operations, particularly at Wild Roo Flower Company and Wild Root Flower Company.
Shannon
Co-host with a focus on floral design and community engagement, primarily through Bloomhill Farm.

Reviews

4.9 out of 5 stars from 576 ratings
  • My favorite

    Been listening since day one and wouldn't miss an episode. These ladies are rock stars. Giving real talk with useful information that I can put into practice immediately in my business and farm

    Apple Podcasts
    5
    KC wubba
    United Statesa month ago
  • OMG where have you been my entire business life?!

    I’ve been binging this podcast for the past month, and it’s exactly what I didn’t know I needed. Smart, funny, and refreshingly honest about the flower farming. I’ve picked up so many useful tips and found myself nodding and laughing along to every episode.

    It feels like listening to friends who actually get this work—the good, the hard, and the funny. Highly recommend for anyone knee-deep in stems and trying to understand spreadsheets.

    Apple Podcasts
    5
    Devalev
    United States2 months ago
  • Bestie Farmers and Wealth of Knowledge

    I love listening to Shannon and Lyndsay and hearing the hard, the humor and the tough love they give. They both have unique experiences that help new growers avoid certain pitfalls in growing or business considerations.

    Apple Podcasts
    5
    Crystal Blooms
    United States2 months ago
  • #1 Flower Farm Podcast Out There!

    I have been listening to Shannon and Lindsey since the beginning of their podcast and I look forward to every episode. They are attentive to the needs and desires of those growing. Every episode is worthy of applause and praise. You won’t regret following along and listening. Sometimes they feel like my distant virtual comrades helping me get through some farming woes and relating to what I am doing. I am very grateful for their podcast.❤️

    Apple Podcasts
    5
    Barefoot Blossom Farm
    United States2 months ago
  • Feels like chatting with friends !

    I look forward to every episode! I listen on my drive out to my farm — feels like having coffee and chatting with friends - friends who know exactly what I’m going through on the flower farm! Also really looking forward to DirtCon!!!

    Apple Podcasts
    5
    Cb1632
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the balance of humor and educational content, making complex farming concepts easy to understand.
Some listeners express disappointment that recent episodes focus more on marketing strategies than growing techniques, wishing for more field-related discussions.
The friendly banter between the hosts creates a warm, welcoming atmosphere, resembling a conversation among friends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

EP: 227 How Small-Scale Farmers Can Go from Hobby to Profit
Q: What would really get us there is the shoulder seasons again?
If we move to a new location, we could grow year round, boosting revenue and profit margins.
EP: 227 How Small-Scale Farmers Can Go from Hobby to Profit
Q: Can you speak to the kind of what this profit margin, where you guys are in your journey and how you're doing?
It's really important to have clarity and understand your numbers to make decisions and avoid burnout.
EP 226: Uncut Week 47
Q: Can you explain when wholesale makes sense for your business versus retail?
Wholesale involves selling flowers for less money but in larger quantities, which can help streamline operations, especially for those who prefer not to directly sell at markets. However, it's important to assess if your market can support such a model, and many smaller farms might find retail more profitable to start with.
EP 224: Uncut Week 45
Q: How many flowers do I need to grow to actually make money?
While it's difficult to provide a specific number necessary to turn a profit, every flower should contribute to income, and it's critical to have a clear plan that aligns with living expenses, market variables, and pricing.
EP 220: Uncut Week 44
Q: Are dahlias worth the hassle?
It really depends on your market and if you can maximize your profits. They can be worth it if you sell them effectively, but that also comes with challenges such as bugs and storage issues.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Frequently Asked Questions About The Dirt on Flowers

What is The Dirt on Flowers about and what kind of topics does it cover?

Focusing primarily on the intricacies of flower farming, the discussions often revolve around practical advice, marketing strategies, and direct experiences from the hosts' own flower farms. Topics such as Community Supported Agriculture (CSA), sustainable flower sourcing, email marketing, and customer engagement are frequently highlighted, along with practical anecdotes that make complex concepts accessible. The podcast also shines a light on unique aspects of flower farming, including event management and maintaining community ties, appealing to a diverse audience of both novice and seasoned farmers.

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How many listeners does The Dirt on Flowers get?

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How many episodes of The Dirt on Flowers are there?

The Dirt on Flowers launched 4 years ago and published 229 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Dirt on Flowers?

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What guests have appeared on The Dirt on Flowers?

Recent guests on The Dirt on Flowers include:

1. Al Temechko
2. Kalin Sheick
3. Angie Machado
4. Ellen Frost
5. Brittany Doyle
6. Kelly Shore
7. Lisa Mason Ziegler
8. Marin Mathis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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