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Artwork for Six Figure Flower Farming

Six Figure Flower Farming

Jenny Marks
Flower Farming
Profitability
Marketing
Time Management
Email Marketing
Marketing Strategies
Entrepreneurship
Farmers Markets
Financial Management
Flower Pricing
Crop Planning
Work-Life Balance
Pricing
Ranunculus
Small-Scale Farming
Tulips
Mother's Day
Cross Street Flower Farm
Weddings
Dahlias

Talking shop about the business side of flower farming, including building a profitable flower farm by cultivating key business skills.

PublishesWeeklyEpisodes119Founded3 years ago
Number of ListenersCategories
EntrepreneurshipArtsBusinessVisual Arts

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Artwork for Six Figure Flower Farming

Latest Episodes

What should your flower farm’s profit margin actually be? The truth is, there isn’t one magic percentage. Profit is something you intentionally create, manage, and protect. In this episode, I break down why two flower farms with the same revenue can ... more

If you’re building a flower farm for the long haul, this conversation with Karl Vahrmeyer of Green Park Nurseries is one you’ll want to hear. Karl shares what nearly 50 years of family farming has taught his family about scaling a flower farm sustain... more

If your flower farm marketing isn’t bringing in sales, the problem might not be your Instagram reach, your local market, or even your competition. It might be much simpler: people don’t actually know what you sell. Whether you’re trying to book more ... more

Growing more flowers is not always the fastest path to more revenue. In this episode, Jenny breaks down how flower farmers can increase their average order value by making more thoughtful offers to customers who are already ready to buy. A simple ups... more

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Recent Guests

Sarah Bloom and Gray
Flower farmer, content creator, educator
Bloom and Gray
Episode: 114: Starting Over And Alternative Income From Content With Sarah From Bloom + Gray
Kalin Sheick
Founder of Sweetwater Floral, floral-focused lifestyle brand
Sweetwater Floral
Episode: 111: The Secret to Consistent Social Media with Kalin Sheick (Sweetwater Floral)
Michelle Elston
Owner, Roots Cut Flower Farm
Roots Cut Flower Farm
Episode: 107: How Michelle Elston Built One of the Most Efficient Flower Farms I Know
Niki Irving
Owner of Flourish Flower Farm, expert in on-farm workshops
Flourish Flower Farm
Episode: 102: Success With On-Farm Workshops And Experiences With Niki Of Flourish Flower Farm
Sarah Head
Owner-operator of Eda Creek Farm in Oregon, wholesale flower producer
Eda Creek Farm
Episode: 98: Wholesaling On Small Acreage with Sarah from Eda Creek
Alison Ellis
Pricing guru of floral design and weddings; founder of realflowerbusiness.com
Real Flower Business
Episode: 95: All Things Pricing with Flower Math Expert Alison Ellis
Leslie Presnall
Local marketing coach and founder of Localpreneur Academy
Localpreneur Academy
Episode: 92: Secrets to Marketing a Local Cut Flower Farm with Leslie Presnall
Christine Covino
Founder of Wild Iris Flower Farm
Wild Iris Flower Farm
Episode: 88: Are Flower Trucks Actually Worth It? (The Honest Answer with Wild Iris Flower Co.)
Lindsey Sherman
Fitness coach for women in agriculture, helping them improve their fitness, nutrition, and mental health.
Episode: 80: The importance of staying fit + healthy with Lindsey Sherman

Host

Jenny Marks
Host of the show who introduces and drives the episodes; provides business-focused guidance and tactical farming insights.

Reviews

4.9 out of 5 stars from 463 ratings
  • Thank You Jenny!

    “Your brain is for thinking, not remembering.”

    This is a quote from Jenny, the flower farming business guru/coach that I didn’t know I needed.

    I just listened to her “Task Categorization Prioritization” episode and took some great notes on how to manage my to do list more effectively. I always did a brain dump style to do list but never thought to prioritize them into different categories and then time block each task into my calendar.

    I will definitely be implementing that much needed ste... more

    Apple Podcasts
    5
    Flowers By Jessica
    United Statesa month ago
  • Vital Information for new farmers

    I’m in my first season of flower farming as my full time job and I was feeling so frustrated and discouraged. This podcast and Jenny’s other online content has been an absolute lifeline for me so far. I feel like I have a direction to head in and actionable tools to use to help move my business forward in a way that aligns with my personal values. This isn’t a one size fits all type of podcast, she gives tools to use to figure out exactly what will grow MY business and I appreciate that so much!... more

    Apple Podcasts
    5
    Moonbeam Farm
    United Statesa month ago
  • Genuine

    Jenny is very genuine. She gives her listeners valuable information, that we can actually apply to our own farms. You don’t see that kind of generosity in many podcasts. I will forever be a listener. Another thing I really love about her is she doesn’t not talk over people she interviews she listens actively and paraphrases back what she understood from the conversation. My favorite quality.

    Apple Podcasts
    5
    The Petal Farm
    United States2 months ago
  • Excellent content

    Thank you Jenny for bringing so much amazing content about floral industry and sharing so much flower farm stories. I found it to be very helpful. It helped me to think about running a flower farm in a different perspective.

    Apple Podcasts
    5
    Lucine Luo
    Canada2 months ago
  • So helpful!

    Real world examples, excellent guests, and sound business advice to build your cut flower farm with confidence. So many smart tips that I truly appreciate as a year one grower. But her advice is gold for the multiple years grower as well.

    Apple Podcasts
    5
    Flower Mom in Texas
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are described as knowledgeable with useful, scalable guidance for growing a flower farm.
Listeners praise the show for actionable, real-world farming tactics that translate to profit.
The host's pragmatic, no-nonsense approach is frequently highlighted as a strength.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

114: Starting Over And Alternative Income From Content With Sarah From Bloom + Gray
Q: So is there anything that you're prioritizing in this new space that maybe you didn't, like your first year in flower farming way back in 2017?
I'm prioritizing the bare minimum to begin with—getting the field fenced, a polytunnel up, and basic beds prepared to keep costs down while still achieving a productive start. I want to be lean and not over-invest before the year proves itself, and I'm focusing on essential infrastructure and annuals to get through a first season.
107: How Michelle Elston Built One of the Most Efficient Flower Farms I Know
Q: Can you describe how you train a brand-new crew member to get them productive quickly?
New hires receive a thorough onboarding with an employee handbook and a detailed barn tour, followed by focused sessions on planting and harvesting. Training relies heavily on peer-to-peer learning, with an experienced worker paired across the row from a newcomer to model the movements, then revisiting progress to ensure the trainee feels the movements and gains confidence before matching pace.
102: Success With On-Farm Workshops And Experiences With Niki Of Flourish Flower Farm
Q: What are the biggest challenges in running workshops, and how do you address them?
Key challenges include harvest scheduling to ensure flowers are available for guests, weather, and keeping guests comfortable; we address these with careful planning, weather contingency plans, and investing in spaces and amenities.
102: Success With On-Farm Workshops And Experiences With Niki Of Flourish Flower Farm
Q: How many types of workshops do you offer and how have they evolved?
We offer three core types: On the Flower Farm tours, a two-day Flower Farming 101, and Floral Design Essentials; they've evolved over more than a decade and remain popular.
76: Making anything profitable with Greg from Understory Farm
Q: Can you just give us a brief introduction of you, your farm and what you do, like your sales outlets?
Gregory describes his farm in Bridport, Vermont, detailing his production operations and sales outlets, which include wholesale grocery stores, CSA, and restaurants.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Six Figure Flower Farming

What is Six Figure Flower Farming about and what kind of topics does it cover?

The show focuses on turning flower farming into a profitable business by teaching practical business skills, pricing strategies, and operational systems. Episodes frequently cover lean startup tactics, scalable workflows, and revenue opportunities—from weddings and wholesale to CSA and on-farm experiences—while balancing production with marketing and customer value. Guests range from seasoned growers to operators optimizing labor, pricing, and workflows, making the content highly actionable for listeners aiming to grow and sustain a flower farm without over-investing in infrastructure. Notable traits include a strong emphasis on data-driven decisions, clear frameworks, and real-world templates that listeners can apply quickly.

Where can I find podcast stats for Six Figure Flower Farming?

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How many listeners does Six Figure Flower Farming get?

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What are the audience demographics for Six Figure Flower Farming?

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How many subscribers and views does Six Figure Flower Farming have?

To see how many followers or subscribers Six Figure Flower Farming has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Six Figure Flower Farming?

These podcasts share a similar audience with Six Figure Flower Farming:

1. The Dirt on Flowers
2. Field and Garden with Lisa Mason Ziegler
3. The Backyard Bouquet Podcast: Cut Flower Farming Podcast for Flower Farmers & Backyard Gardeners
4. Seed Talk with Lisa & Layne
5. Slow Flowers Podcast

How many episodes of Six Figure Flower Farming are there?

Six Figure Flower Farming launched 3 years ago and published 119 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Six Figure Flower Farming?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Six Figure Flower Farming?

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What guests have appeared on Six Figure Flower Farming?

Recent guests on Six Figure Flower Farming include:

1. Sarah Bloom and Gray
2. Kalin Sheick
3. Michelle Elston
4. Niki Irving
5. Sarah Head
6. Alison Ellis
7. Leslie Presnall
8. Christine Covino

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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