
Talking shop about the business side of flower farming, including building a profitable flower farm by cultivating key business skills.
| Publishes | Weekly | Episodes | 125 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipArtsBusinessVisual Arts | |||

You know how to grow beautiful flowers, but do you know how to build a flower farm business that actually makes you money? Today I'm pulling back the curtain on my Six Figure Flower Farming program, why I created it, who it's for, and what it really ... more
You can grow gorgeous flowers, know exactly when to pinch your dahlias, and have your succession planting dialed in...and still feel completely lost when someone asks about your margins, pricing, marketing, or profit. That doesn’t mean you’re “not a ... more
What changes when you stop guessing at your flower farm numbers and start running your farm like a real business? In this episode, I’m talking with Six Figure Flower Farming Alumni Lydia Watson of Hen Hill Cut Flowers about how understanding her cost... more
Feeling overwhelmed on your flower farm doesn’t always mean you need more hours in the day. Sometimes the real problem is that everything feels important. When you’re juggling harvesting, marketing, crop planning, sales, and a never-ending list of ne... more
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I am currently binging this podcast. Was going to wait until I caught up to the most current episodes but I have already gained more valuable information from Jenny than I have from any other flower farming podcast. She doesn't romanticize the business or give you a bunch of fluff. You can tell she is honest and no nonsense which is exactly what I value the most in a podcast like this. Thank you Jenny!
I am thinking of starting a side hustle and came across this podcast and boy am I glad that I did! I started listening to it from the beginning and have heard so many valuable words of advice from Jenny’s interviews! Thank you! You have probably saved me many mistakes as I start out!
I inherited a property, looking at diversity to gain income. Great listen and very helpful
“Your brain is for thinking, not remembering.”
This is a quote from Jenny, the flower farming business guru/coach that I didn’t know I needed.
I just listened to her “Task Categorization Prioritization” episode and took some great notes on how to manage my to do list more effectively. I always did a brain dump style to do list but never thought to prioritize them into different categories and then time block each task into my calendar.
I will definitely be implementing that much needed ste... more
I’m in my first season of flower farming as my full time job and I was feeling so frustrated and discouraged. This podcast and Jenny’s other online content has been an absolute lifeline for me so far. I feel like I have a direction to head in and actionable tools to use to help move my business forward in a way that aligns with my personal values. This isn’t a one size fits all type of podcast, she gives tools to use to figure out exactly what will grow MY business and I appreciate that so much!... more
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #144 | |
Apple Podcasts | #242 | |
Apple Podcasts | #80 | |
Apple Podcasts | #94 | |
Apple Podcasts | #132 | |
Apple Podcasts | #214 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show focuses on turning flower farming into a profitable business by teaching practical business skills, pricing strategies, and operational systems. Episodes frequently cover lean startup tactics, scalable workflows, and revenue opportunities—from weddings and wholesale to CSA and on-farm experiences—while balancing production with marketing and customer value. Guests range from seasoned growers to operators optimizing labor, pricing, and workflows, making the content highly actionable for listeners aiming to grow and sustain a flower farm without over-investing in infrastructure. Notable traits include a strong emphasis on data-driven decisions, clear frameworks, and real-world templates that listeners can apply quickly.
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These podcasts share a similar audience with Six Figure Flower Farming:
1. The Dirt on Flowers
2. The Backyard Bouquet Podcast: Cut Flower Farming Podcast for Flower Farmers & Backyard Gardeners
3. Field and Garden with Lisa Mason Ziegler
4. Seed Talk with Lisa & Layne
5. Slow Flowers Podcast
Six Figure Flower Farming launched 3 years ago and published 125 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Six Figure Flower Farming include:
1. Lydia Watson
2. Amanda Keene
3. Karl Vahrmeyer
4. Sarah Bloom and Gray
5. Kalin Sheick
6. Michelle Elston
7. Niki Irving
8. Sarah Head
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