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Field and Garden with Lisa Mason Ziegler

Lisa Mason Ziegler
Flower Farming
Cool Flowers
Gardening
Succession Planting
The Gardener's Workshop
Business Management
Peonies
Cut Flowers
Gardening Techniques
Snapdragons
The Cut Flower Handbook
Pest Management
Crop Planning
Seed Starting
Cut Flower Gardening
Marketing
Education
Community Support
Soil Health
Entrepreneurship

Join Lisa Mason Ziegler of The Gardener's Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!

PublishesWeeklyEpisodes424Founded6 years ago
Number of ListenersCategories
Home & GardenLeisure

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Artwork for Field and Garden

Latest Episodes

Disappointed with how your cutting garden performed this year? Before you try something new, it might be time to get back to basics! Lisa shares 10 tried-and-true practices that have helped her grow beautiful, productive cut flowers for nearly 30 yea... more

Dreaming of starting a flower farm, or wondering how to make yours more profitable? Growing beautiful flowers is just one piece of the puzzle! Lisa shares the essential foundations of a successful flower farming business, from finding customers and c... more

YouTube

Want more flowers with less work? Timing can make all the difference! Lisa shares four important lessons learned over nearly 30 years of flower farming, from when to start seeds and harvest blooms to installing support netting and preparing garden be... more

YouTube

What do florists really want from local flower growers? In this episode, floral designer Ellen Frost of Local Color Flowers and the FlowerMore community shares practical advice on selling to florists, pricing your stems, creating availability lists, ... more

YouTube

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Recent Guests

Ellen Frost
Owner of Local Color Flowers; host of the Flower More community
Local Color Flowers
Episode: #410: Ask A Florist, with Ellen Frost
Dave Dowling
Career cut flower farmer and educator
Ball Seed / former ASCFG leader
Episode: #400: Top 3 Perennials That Pull Their Weight with Dave Dowling (Encore)
Lisa Mason Ziegler
Seed-starting guru and founder of The Gardener's Workshop
The Gardener's Workshop
Episode: #388: Lisa Talks Seed Starting on the No-Till Flowers Podcast (Encore)
Jennie Love
Host of No-Till Flowers Podcast
No-Till Flowers
Episode: #388: Lisa Talks Seed Starting on the No-Till Flowers Podcast (Encore)
Gretel Adams
Co-owner of Sunny Meadows Flower Farm
Sunny Meadows Flower Farm
Episode: #369: Inside Sunny Meadows with Gretel Adams
Diane Szukovathy
Founder of Jello Mold Farm and co-founder of the Seattle Wholesale Growers Market
Jello Mold Farm
Episode: #341: Diane Szukovathy, on Floral Standards
Lennie Larkin
Flower farming expert and course instructor
The Gardener's Workshop
Episode: #295: Profitable Flower Farming, Inside the Course
Daniel Schavey
Seventh year flower farmer and owner of Petal Pickers Flower Co.
Petal Pickers Flower Co.
Episode: #286: Daniel Schavey's March Q&A, Ask A Flower Farmer
Lisa Mason-Ziegler
Flower farmer, educator, and author
The Gardener's Workshop
Episode: #278: Cool Flowers Talk: Lisa on The Joe Gardener Podcast (Encore)

Host

Lisa Mason Ziegler
Host of Field and Garden Podcast focused on flower farming, cut flowers, and business education.

Reviews

4.9 out of 5 stars from 605 ratings
  • Great show!

    The podcast is so down to earth and very informative. 💕

    Apple Podcasts
    5
    J Woosley
    United States2 months ago
  • Great Information from a Genuine Person

    Lisa provides great information in a down-to-earth manner based on her proven experience. As someone who always wants to do everything the “right” way from the start (meaning buy all the gear, start too many things to keep up with, and get paralyzed by fact seeking), she constantly reminds me to scale back and just do the simple stuff.

    Apple Podcasts
    5
    Jholston90
    United States2 months ago
  • Love Lisa

    I have learned so much from Lisa! But I have to say I love how she speaks about her marriage and her husband. Such an inspiration for married entrepreneurs

    Apple Podcasts
    5
    sarahselahw
    United States5 months ago
  • Such generous information

    I’ve taken Lisa’s flower farming course (highly recommend), have bought her books (the Cut Flower Handbook is rarely far from my side) and listen to her podcasts and have always found Lisa to be a reliable, generous and relatable source of information for me as a new flower farmer. Thank you, Lisa, for all you do.

    Apple Podcasts
    5
    Horse Farm Flowers
    Canada6 months ago
  • Amazing podcast!

    I have been listening to Lisa for several years-since finding her during the pandemic. She is so incredibly inspiring, always providing helpful, down to earth information for new gardeners and seasoned gardeners as well. Keep up the great work! 🌿🦋🪴

    Apple Podcasts
    5
    LizP1
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans appreciate the calm delivery, practical workflows, and emphasis on education and community.
Listeners praise the host for actionable, down-to-earth guidance and decades of experience.
Audience notes the show is a reliable resource for both beginners and seasoned flower farmers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#416: Ask A Florist: Selling to Florists, Pricing, and Design Tips
Q: What are your favorite things to forage for winter arrangements?
We focus on evergreen materials and winter berries, such as magnolia, boxwood, blue ice cypress, pine, lindera, curly willow, pussy willow, and various berries, plus cut flowers like anemones and tulips as the season progresses. We emphasize using locally grown, seasonal materials rather than foraging wild sources, and we integrate these into our Flower More community design challenges.
#416: Ask A Florist: Selling to Florists, Pricing, and Design Tips
Q: How is price per stem decided?
Pricing is determined by the grower and should take into account your expenses, time, and a profit margin, as well as the type of customer (retail vs wholesale), and competitor and market expectations. You should have a clear pricing framework, including what you're offering, color, stem length, and any quirks, to enable florists to evaluate value.
#416: Ask A Florist: Selling to Florists, Pricing, and Design Tips
Q: What type of platform do you find is best for communicating availability and taking orders from florists?
The platform itself isn't as important as ensuring you present clear, consistent information: include flower name, color, photos, price, stem length, and whether you're selling by stem or bunch. Have an availability list that florists can rely on, and provide easy ways to update and pay, whether via email, Google Sheets, Rooted, or an online cart. The key is making it easy for florists to understand what you have and to place orders.
#410: Ask A Florist, with Ellen Frost
Q: Top five spring flowers for design locally?
Tulips, ranunculus, anemones, freesia, and holdups like peonies later in spring, with ongoing use of zinnias in events where they hold up well; emphasis on selecting proven, durable varieties for local markets.
#400: Top 3 Perennials That Pull Their Weight with Dave Dowling (Encore)
Q: What would you say are the top three perennials worth starting a cut-flower operation with?
The top three perennials Dave recommends are peonies for long-term, high-value blooms; Baptisia as a durable, tall filler with multiple selling points (flowers, foliage, seeds); and Sedum Autumn Joy as a reliable, easy-to-grow foliage and flower source with multi-season sales potential.

Audience Metrics

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Frequently Asked Questions About Field and Garden

What is Field and Garden about and what kind of topics does it cover?

A practical, experience-driven show focused on flower farming, cut flowers, and running a small to mid-size flower business. Episodes center on seasonal planning, market strategy, cost control, and education for growers at all levels, with numerous hands-on tips for bed prep, succession planting, harvest timing, and audience-building through subscriptions and events. Unique strengths include a consistent emphasis on long-term education, actionable workflows, and a strong community around gardening education and resources, making it a reliable resource for both hobbyists and aspiring commercial growers seeking steady, sustainable growth.

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How many episodes of Field and Garden are there?

Field and Garden launched 6 years ago and published 424 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Field and Garden?

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What guests have appeared on Field and Garden?

Recent guests on Field and Garden include:

1. Ellen Frost
2. Dave Dowling
3. Lisa Mason Ziegler
4. Jennie Love
5. Gretel Adams
6. Diane Szukovathy
7. Lennie Larkin
8. Daniel Schavey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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