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Slow Flowers Podcast

Debra Prinzing
Flower Farming
Floral Design
Slow Flowers Movement
Local Flowers
Sustainability
Local Flower Farming
Community Engagement
Dahlias
Sustainable Floristry
Sustainable Agriculture
Sustainable Practices
Sustainable Flowers
Sustainable Floral Design
Slow Flowers Society
American Flowers Week
Horticulture
Local Sourcing
Native Plants
Sustainable Flower Farming
Wonder Of the Woodlands

The Slow Flowers Podcast is the award-winning, long-running show known as the “Voice of the Slow Flowers Movement.” Airing weekly for more than 9 years, we focus on the business of flower farming and floral design through the Slow Flowers sustainability ethos. Listen to a new episode each Wednesday, available for free download here at slowflowerspodcast.com or on iTunes, Spotify, and other podcast... more

PublishesWeeklyEpisodes300Founded13 years ago
Number of ListenersCategories
Home & GardenLeisure

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Artwork for Slow Flowers Podcast

Latest Episodes

youtu.be/a14eAaKuufw?si=l-DMCSjyfhpK1DBK Julian Langelaan is a pioneer in the emerging organic farming movement in the Netherlands. As the founder of Op Beemster Klei, which translated means, “a farm with clay soil, in the Beemster region,” J... more

youtu.be/NkUs5zQIaCQ?si=r8yE4x6setQ4Zpud In anticipation of my visit to FAM Flower Farm during last month’s Slow Flowers Tulip Tour in Holland and Belgium, I invited floral entrepreneurs Linda van der Slot and Marlies Weijers to join me on th... more

youtu.be/ng5wllVlQyU Back in 2018, we included Retail Garden Centers Adding Floral Design Services as one of our trends to watch in the annual Slow Flowers Floral Insights and Industry Forecast. I noted the early wave of retail nurseries and ... more

youtu.be/PDyvSAAA7FI We’ve recently highlighted Slow Flowers members who serve not only the professional floral market, but the home gardener in search of cut flowers, flower seedlings, education, and inspiration. Capturing the attention of t... more

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Recent Guests

Julian Langelaan
Founder of Op Beemster Klei, organic specialty cut flower farmer in the Beemster Polder, Netherlands
Op Beemster Klei
Episode: Episode 768: Organic flower farming in the Netherlands, with Julian Langelaan of Op Beemster Klei
Delisa Hiel
Head flower farmer and designer at Gardenwerks, Helena, Montana
Gardenwerks
Episode: Episode 766: Adding a flower farm and floral shop to a retail nursery center with Delisa Hiel of Gardenwerks in Helena, Montana
Xenia D'Ambrosi
Founder of Sweet Earth Co.; flower farmer and garden designer
Sweet Earth Co.
Episode: Episode 765: Beyond the Bouquet: Expanding Your Flower Business Through Education and Experience with Xenia D’Ambrosi of Sweet Earth Co.
Megan Homewood
Owner, lead designer, and grower at House Flowers (Shelton, WA)
House Flowers
Episode: Episode 764: A visit House Flowers, Megan Homewood’s 100-square-foot flower shop in Shelton, Washington
Colleen McCoole Payne
Co-founder and chief administrator of the Kansas City Flower Farmers Wholesale Market
FarmStrong Flowers / Kansas City Flower Farmers Wholesale Market
Episode: Episode 763: Colleen McCoole Payne on collective flower selling through Kansas City Flower Farmers Wholesale Market
Sarah Nayani
Founder of Grow Girl Seattle, urban farmer florist teaching home gardeners about cutting gardens
Grow Girl Seattle
Episode: Episode 762: Sarah Nayani of Grow Girl Seattle on teaching gardeners how to plan and plant their backyard cutting gardens
Fawn Rueckert
Owner, Sego Lily Flower Farm; Educator at Snuck Farm
Sego Lily Flower Farm; Snuck Farm
Episode: Episode 761: Growing Flower Seedlings for Profit, with Kate Skelton of Gratitude Flowers, Carol Wetzel of The Little Farm on Olga Road, and Fawn Rueckert of Sego Lily Flower Farm and Snuck Flowers
Elizabeth Brown
Owner of Foxglove Farmhouse; author of The Beginner's Cut Flower Garden
Foxglove Farmhouse; Timber Press (publisher)
Episode: Episode 760: “The Beginner’s Cut Flower Garden,” with author Elizabeth Brown of Foxglove Farmhouse
Janice Cox
Oregon-based author and expert on natural beauty, DIY skincare, and gardening for health and wellness
Natural Beauty at Home / Ogden Publications
Episode: Episode 759: “Beautiful Roses,” with author Janice Cox of Natural Beauty at Home

Host

Debra Prinzing
Host of Slow Flowers Podcast

Reviews

4.6 out of 5 stars from 218 ratings
  • Four years of great info for my business!

    I have listened to Slow Flower podcast every since I started my business 4 years ago. I definitely look forward to each episode and value the informative information in each episode. I love Debra’s genuine love for the flower business and her sincere approach with each guest. Looking forward to the hearing the next podcast and using the podcast to grow my business.

    Apple Podcasts
    5
    Littlepetalfarm
    United States2 years ago
  • Interesting and informative

    I am not a pro flower grower, but I am an avid gardener and lover of flowers. I have also been interested in having a green burial for a couple of decades now and am a sustainability devotee. I found the podcast episode “Farewell Flowers” to be so informative and I learned a lot about sustainable flowers in general and the application to funerals in particular. I have shared this with friends just so they too can be aware and make informed plans for their final decision.

    Apple Podcasts
    5
    Occoastgirl
    United States4 years ago
  • Hail Storm

    Feeling very blessed during this Lenten Season to have found this Podcast. Thank you, ladies kindly. You’re both gems. Thanks too for sharing the “hail storm.” 🤣🌱🕊

    Apple Podcasts
    5
    Rootiekazoo
    United States5 years ago
  • Inspiring and the best interviews

    Debra asks the best questions and I love hearing the stories of flower farmers around the world! There’s so many creative ideas shared generously.

    Apple Podcasts
    5
    CoriJuniper
    United States5 years ago
  • The business of FLOWERS

    The floral and farming information that’s shared is fantastic! I’ve listened for years and have always found this podcast to be so interesting and informative.

    Sadly, It’s become too political. I just want to escape politics and listen to a great podcast about flowers from other humans who love growing, designing, and admiring them!

    Apple Podcasts
    3
    Slingermom
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

“The floral and farming information that's shared is fantastic... informative and inspiring... as a small flower-farmer, I am excited to be learning best practices.”
Listeners praise the show for providing practical business and farming insights, inspiring stories from growers and designers, and a sense of community around local flowers. Some criticism notes occasional political discussions or pacing, but the overall tone remains informative and supportive of the Slow Flowers movement.
“Debra asks the best questions and I love hearing the stories of flower farmers around the world.”

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 768: Organic flower farming in the Netherlands, with Julian Langelaan of Op Beemster Klei
Q: What are your first crops and where are you located?
We operate on heavy clay soil in Beemster Polder, about 20 minutes north of Amsterdam, growing about 30 varieties commercially, and we harvest tulips, peonies, and a range of perennials and annuals for wholesalers and the local market.
Episode 768: Organic flower farming in the Netherlands, with Julian Langelaan of Op Beemster Klei
Q: Can you give us a snapshot of Op Beemster Klei, what is your focus and business model?
We grow certified organic cut flowers on five hectares, sourced directly from annuals, perennials, shrubs and bulbs, mainly sold to florist wholesalers and organized through Floraholland for logistics. We focus on organic production with direct service to wholesalers and some local channels, aiming for year‑round availability through careful cropping and greenhouse options.
Episode 765: Beyond the Bouquet: Expanding Your Flower Business Through Education and Experience with Xenia D’Ambrosi of Sweet Earth Co.
Q: How do you approach pricing and course structure to ensure accessibility and value?
Start with a core, comprehensive framework, add useful bonuses (soil tests, pest/disease guides, templates), offer a lower-cost seed-starting class, and provide payment options to keep it accessible.
Episode 765: Beyond the Bouquet: Expanding Your Flower Business Through Education and Experience with Xenia D’Ambrosi of Sweet Earth Co.
Q: What motivated you to turn your knowledge into an online course and on-farm experiences?
A combination of wanting to scale impact beyond a small audience, capitalize on the demand for education, and create a resilient revenue stream that sustains the farm while still allowing hands-on work.
Episode 763: Colleen McCoole Payne on collective flower selling through Kansas City Flower Farmers Wholesale Market
Q: What plans are in place to monetize the space beyond selling flowers?
Renting the space for florists to hold events or workshops and offering education sessions are explored as additional revenue streams.

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Frequently Asked Questions About Slow Flowers Podcast

What is Slow Flowers Podcast about and what kind of topics does it cover?

The show centers on the business of local, American-grown flowers, sustainable farming and floral design, with a consistent emphasis on community, regenerative practices, and small-farm viability. Episodes feature farmers, designers, and entrepreneurs who are building sustainable ecosystems around local floriculture—covering topics from regenerative gardening and plant rentals to seasonal sourcing, supply chain realities, and creative design trends. A notable throughline is community-building within the Slow Flowers movement, plus practical how-tos for growers and designers aiming to differentiate with local, ethically grown blooms. The cadence and guest mix tend toward actionable industry insights, inspirational farm-to-table stories, and ... more

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How many listeners does Slow Flowers Podcast get?

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How many episodes of Slow Flowers Podcast are there?

Slow Flowers Podcast launched 13 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Slow Flowers Podcast?

Recent guests on Slow Flowers Podcast include:

1. Julian Langelaan
2. Delisa Hiel
3. Xenia D'Ambrosi
4. Megan Homewood
5. Colleen McCoole Payne
6. Sarah Nayani
7. Fawn Rueckert
8. Elizabeth Brown

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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