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Artwork for Wizard of Ads Monday Morning Memo

Wizard of Ads Monday Morning Memo

Roy H. Williams
Advertising
Sales Activation
Leadership
Marketing
Entrepreneurship
Storytelling
Creativity
Magical Thinking
Business Success
Power Selling
Brand Personality
Customer Bonding
Brand Building
Personification
Hope
Social Media
Marketing Strategies
Happiness
Persuasion
Business Growth

Thousands of people are starting their workweeks with smiles of invigoration as they log on to their computers to find their Monday Morning Memo just waiting to be devoured. Straight from the middle-of-the-night keystrokes of Roy H. Williams, the MMMemo is an insightful and provocative series of well-crafted thoughts about the life of business and the business of life.

PublishesWeeklyEpisodes1111Founded20 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for Wizard of Ads Monday Morning Memo

Latest Episodes

Direct response ads are written to take the customer from Attention to Interest to Desire to Action in a single encounter.

Direct marketers have a product or a service to sell. They don’t have a brand to protect.

This is why ROAS is the perfect ana... more

I promise that I will state plainly for you – in ten short words – the singular Rule of Success before you have finished reading this Monday Morning Memo.

Stay quiet and stay close. We are wandering into a dangerous area. To see the glittering truth... more

Effective advertising is not about delivering information; it is about delivering persuasion.

Don’t tell your audience how to feel.

Make them feel.

Great ad writers are secret poets.

Poetry is not about making words rhyme. Poetry is about leading... more

Find out what people already want, then offer them exactly that. Quit trying to convince customers that they should want what you are selling.

Speak to everyone, everywhere, about widely felt needs, deeply held beliefs, and personal values. Quit tel... more

Key Facts

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Recent Guests

Cheryl Strauss Einhorn
Decision science strategist and author known for the AREA method
Episode: How to Write Effective Ads
Jack Ojo
Avid wealth manager who rebuilt his career after a major setback
America's largest tax-focused wealth management firm
Episode: Welcome to the Inflection Point
Martin Marty Strong
Former Navy SEAL, business leader and author
Episode: Advice and Encouragement
Kim Lee
Kim Lee, leadership expert and roving reporter
Human Resources / Coaching culture advocate
Episode: The Time, the Place, the Person
Mark L. Fox
Former chief engineer for the Space Shuttle program, longtime instructor and board member at Wizard Academy
Wizard Academy, Space Shuttle program
Episode: Everything Flows From Strategy
Ellen Wright
five-time cookbook author who trained under Julia Child and James Beard
self/brand
Episode: What Do People Already Care About?
Arthur Lih
Inventor of LifeVac, a non-invasive rescue device for choking victims
LifeVac
Episode: Will You Ring Welkin?
Monica Ballard
Veteran marketing strategist, storyteller, and one of the elite Wizard of Ads partners
Wizard of Ads
Episode: 85 Cents an Hour
Ruben González
Four-time Olympian and best-selling author
Episode: The Benefit of Extremis

Host

Roy H. Williams
Host of the Monday Morning Memo; authority on branding, advertising, and strategic marketing.

Reviews

4.8 out of 5 stars from 74 ratings
  • Wise advice on writing ad copy.

    Podchaser
    5
    Carson
    10 months ago
  • Marketing for misogynists, by misogynists

    Looking for a white man’s take on strategy and execution circa 1987? Here it is! Zero innovation, zero diversity—just outdated radio-era sales ideas wearing a wizard robe. All hat, no spell or sell for 2025.

    Apple Podcasts
    1
    Apodlistener123
    United Statesa year ago
  • Time to update Pendulum

    Wow, your history of America show reminded me how spot on your book was... and needs to guide us through the next 20 years with an update. Please!

    Apple Podcasts
    5
    megasmuggly
    United States5 years ago
  • If vivid and articulate would have a child Roy would theirs.

    The way this man uses nuances of voice is delightful. The stories and information he shares are marvelous.

    Apple Podcasts
    5
    Elioff
    United States6 years ago
  • Best Podcast!

    I have to re-listen & think a lot to really distill each on these Monday morning gifts. Thank you.

    Apple Podcasts
    5
    Jason D'souza
    United Arab Emirates6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality conversations mix inspiration with concrete takeaways for business growth.
Thoughtful, thought-provoking branding and leadership insights that stimulate practical action.
The host's cadence and storytelling style are frequently praised for clarity and motivation.
A few listeners critique production pacing and occasional overt promotion, but overall positive sentiment.
Listeners value concise, impactful episodes and storytelling that connects marketing to real-world results.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#226
Mexico/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

What Happened: How and Why
Q: Can you teach me how you did this?
Yes, but the information will probably not be useful to you. But if you insist on hearing all of the details, be in the tower at Wizard Academy on May 26th and 27th, where one hour of that two-day class will be dedicated to answering questions from the attendees.
The 12 Answers of Great Ad Writers
Q: Should every ad have a call to action?
No, because if they did, your ads would be predictable.
The 12 Answers of Great Ad Writers
Q: Can you give me some specific tips?
Here are four tips: 1. Talk about what the customer already cares about, 2. Always say something new and surprising, 3. Describe the outcome rather than the process, and 4. Focus on customer happiness rather than your company.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Wizard of Ads Monday Morning Memo

What is Wizard of Ads Monday Morning Memo about and what kind of topics does it cover?

The program centers on high-velocity thinking about business and life, often tying branding, messaging, and strategic execution to practical outcomes. Episodes weave leadership, entrepreneurship, and marketing insights with memorable anecdotes and actionable takeaways, along with occasional guests who share real-world turnaround stories, coaching cultures, and product innovation. Noteworthy is the host's emphasis on personality-driven branding, the enduring role of strategic thinking in advertising, and a recurring invitation to engage with Wizard Academy programs and long-form teaching.

Potential listeners should expect provocative takes on marketing philosophy, leadership, and business strategy delivered in concise, thought-provoking mon... more

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How many subscribers and views does Wizard of Ads Monday Morning Memo have?

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Which podcasts are similar to Wizard of Ads Monday Morning Memo?

These podcasts share a similar audience with Wizard of Ads Monday Morning Memo:

1. The StoryBrand Podcast
2. The Home Service Expert Podcast
3. The Game with Alex Hormozi
4. Outkick The Show with Clay Travis
5. The Martell Method w/ Dan Martell

How many episodes of Wizard of Ads Monday Morning Memo are there?

Wizard of Ads Monday Morning Memo launched 20 years ago and published 1111 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Wizard of Ads Monday Morning Memo?

Recent guests on Wizard of Ads Monday Morning Memo include:

1. Cheryl Strauss Einhorn
2. Jack Ojo
3. Martin Marty Strong
4. Kim Lee
5. Mark L. Fox
6. Ellen Wright
7. Arthur Lih
8. Monica Ballard

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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