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Under the Influence with Terry O'Reilly

Apostrophe Podcast Network
Taylor Swift
Cannabis
Demonstration Commercials
Advertising
Eras Tour
Music Industry
Dignified Consumption
Time Magazine
Re-Recording Albums
Craft Cannabis
Family Business
Volkswagen
Cannabis Marketing
Kleenex
Skippy Peanut Butter
Economic Impact
Consumer Safety
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Television History
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Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

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PublishesWeeklyEpisodes395Founded14 years ago
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BusinessMarketingSociety & Culture

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Artwork for Under the Influence

Latest Episodes

The Beatlology Interviews (Season 2, Episode 1)

What if John Lennon had never died in 1980. What if George Harrison was still with us? What would it have taken to convince the Beatles to give one more major concert? In “Reunion: A Rock ’N Roll Fairy ... more

20th century movies and TV shows were dominated by the traditional “hero.”

With high morals and an ethical code of honour.

The 21st century has a different take.

Today, we cheer the anti-hero. Like the Sopranos, Dexter and Breaking Bad.

Anti-her... more

From our Season 12 Archives...

This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting wo... more

From our Season 12 Archives.

Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies end up with the same names.

And they either get along – or they sue each other into oblivion.

This week... more

Key Facts

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Recent Guests

Dion DiMucci
Renowned rock and roll artist known for hits such as The Wanderer and Ruby Baby, and one of the few surviving members featured on the Sgt. Pepper's cover.
Episode: Singer Dion DiMucci
David Tedeschi
Emmy nominated filmmaker and director of Beatles '64
Episode: The Beatlology Interviews: "Beatles ’64” director David Tedeschi
Barbara Minsus
One of Canada's leading authorities on the impact of direct-to-consumer prescription drug ads on patients and their doctors
University of Sydney
Episode: Weight Loss Drug Ads: Good or Bad?
Max Weinberg
Drummer for Bruce Springsteen's E Street Band and lifelong Beatles fan
E Street Band
Episode: The Beatlology Interviews: Springsteen Drummer (and Beatles fan) Max Weinberg
Tom Halley
Animator known for his work on Yellow Submarine, co-founder of Beatlology Magazine
Episode: The Beatlology Interviews: Yellow Submarine Animator Tom Halley
David Sheff
Journalist and author known for his work with Rolling Stone and for the memoir that inspired the film Beautiful Boy.
N/A
Episode: The Beatlology Interviews: David Sheff
Astrid Kirchherr
Photographer and influential figure in the early Beatles' history
N/A
Episode: The Beatlology Interviews: Astrid Kirchherr
Wallace McDonald-Rogers
Cannabis producer and owner of Primo Craft Cannabis
Primo Craft Cannabis
Episode: Terry talks with a Cannabis Producer
Nathan Fielder
Comedian and creator of Dumb Starbucks
Comedy Central
Episode: Copycat Brands

Host

Terry O'Reilly
Host of a marketing-focused podcast that offers humorous insights and educational narratives about the advertising industry and its cultural impact.

Reviews

4.7 out of 5 stars from 7.3k ratings
  • But wait….

    I love the podcast, by my feed is filled with “but wait there is more” episodes. They make clutter the feed and make it hard to find episodes that I can play. No thank you

    Apple Podcasts
    4
    JustBADWOLF
    Canada10 days ago
  • Soooo Good

    Best thing I heard

    Apple Podcasts
    1
    Siegfried_97
    Germanya month ago
  • No commercials with Subscriber Edition!

    Terry O’Reilly has the best marketing series hands down. A real treasure! FYI, when I purchased a subscription the commercials continued as before, then after a day or two they stopped—thankfully.

    Apple Podcasts
    5
    Saurolophus
    United States2 months ago
  • Good

    To many ads but still good. Can you do an episode on type one diabetes product advertising?

    Apple Podcasts
    4
    Queen Thorn 12
    Canada2 months ago
  • Reply to Husjfdjjd

    I agree with him or her you keep up the great work Terry

    Apple Podcasts
    5
    Bonhommien
    Canada2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some express frustration over an increasing number of ads disrupting the content, although they still find value in the information presented.
Many reviews highlight the nostalgic elements and how the episodes resonate with personal experiences tied to consumer culture.
Listeners appreciate the engaging storytelling and insightful humor surrounding advertising and marketing tactics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#115
Canada/Top Podcasts
Apple Podcasts
#17
Canada/Society & Culture
Apple Podcasts
#172
Brazil/Society & Culture
Apple Podcasts
#190
Ireland/Society & Culture

Talking Points

Recent interactions between the hosts and their guests.

Ask Terry 2025
Q: How long do companies keep an ad going before they re-evaluate their campaign?
It's kept until it stops working, but pinpointing the right moment can be complex.
Ask Terry 2025
Q: Why would the product makers pay for such duds?
Good ideas face more resistance from clients, resulting in ads that feel safer and often boring.
Ask Terry 2025
Q: What do brands benefit from the celebrity endorsement now rampant on TV?
Brands benefit from the attention celebrities bring in a celebrity-obsessed culture, but it often means working actors lose opportunities.
Ask Terry 2025
Q: Who are some of the more notable of today's crop of voice actors and Hollywood celebrities currently lending their voices to today's best-known branding campaigns?
Terry plays a series of commercials to quiz the listeners on celebrity voiceovers, identifying actors like Brian Cox and Matt Damon.
Terry guests on Talk About Talk
Q: How do you strategically develop your personal brand?
Terry believes it's essential to identify your uniqueness and ensure everything you do centers around that to maintain consistency and relevance.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Under the Influence

What is Under the Influence about and what kind of topics does it cover?

Focusing on the intricate relationship between advertising, pop culture, and human behavior, the content offers listeners a humorous yet insightful examination of how marketing influences everyday life. Each episode often pairs storytelling with historical anecdotes, showcasing how iconic campaigns and branding strategies have evolved over time. The engaging narratives cover a wide array of topics from the history of popular brands and innovative marketing concepts to whimsical discussions about advertising in various settings, making it particularly appealing for those interested in the multifaceted world of advertising and media.

Where can I find podcast stats for Under the Influence?

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How many listeners does Under the Influence get?

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What are the audience demographics for Under the Influence?

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How many subscribers and views does Under the Influence have?

To see how many followers or subscribers Under the Influence has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Under the Influence?

These podcasts share a similar audience with Under the Influence:

1. We Regret To Inform You: The Rejection Podcast
2. The Debaters
3. Quirks and Quarks
4. Backstage at the Vinyl Cafe
5. Laugh Out Loud

How many episodes of Under the Influence are there?

Under the Influence launched 14 years ago and published 395 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Under the Influence?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Under the Influence?

Rephonic pulls ratings and reviews for Under the Influence from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Under the Influence?

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What guests have appeared on Under the Influence?

Recent guests on Under the Influence include:

1. Dion DiMucci
2. David Tedeschi
3. Barbara Minsus
4. Max Weinberg
5. Tom Halley
6. David Sheff
7. Astrid Kirchherr
8. Wallace McDonald-Rogers

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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