
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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| Publishes | Weekly | Episodes | 441 | Founded | 14 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessSociety & CultureMarketing | |||

This week, we pay tribute to one of the greatest commercial directors in the ad business.
You may not know the late Joe Sedelmaier by name, but you certainly know his work.
He directed the famous “Fast Talking Man” ad for FedEx and a landmark comme... more
This week, it’s our annual Bookmarks episode.
We read a lot of books to research this show. And this episode is dedicated to the great stories that didn’t fit into our regular season.
We’ll talk about the importance of numbers in marketing, and a h... more
We're dropping an interview I recently did with Dr. Brian Goldman, host of White Coat, Black Art, an excellent CBC radio show and podcast into our feed. We're chatting about hospital advertising. And because they rely on fundraising, we discuss how e... more
It’s part two of our episode that revisits the very first commercials ever produced for famous products.
From the very first commercial for something called the Big Mac, to the first TV ad for a new doll called Barbie, we take a trip back in time. more
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Sooooooo many commercials. On top of that he wastes so much time talking about what’s coming up after one of the many commercial breaks and then highlighting what he talked about before the break. This isn’t radio, I was there. I didn’t bother to figure it out, but if an episode is 40 minutes, I’d say you get 20 minutes of content, tops. So I decided to pay for the premium subscription, whatever it’s called. IT STILL HAS COMMERCIALS. What am I paying for? The “bonus” episodes are different podca... more
I love listening to Terry O’Reilly!! I think that he has a great talent to get people hooked on the things he is talking about!
Great Podcast
I listen a lot
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Apple Podcasts | #219 |
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A sharp, narrative-driven take on the advertising industry, culture, and media history. Episodes explore the evolution of ad formats, branding strategy, and the power of sound and architecture to shape consumer perception, often through colorful case studies and creator-focused storytelling. The show frequently connects pop culture moments to marketing tactics, offering practical lessons for marketers, PR pros, and brands seeking deeper insights into influence, ethics, and audience engagement. A notable strength is Terry O'Reilly's accessible, commentary-led style that blends historical analysis with witty, human-centered storytelling, making complex advertising concepts approachable for a broad audience.
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Under the Influence launched 14 years ago and published 441 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Under the Influence include:
1. Terry O'Reilly
2. Genny Schorr
3. Nathan Fielder
4. Dion DiMucci
5. David Tedeschi
6. Barbara Minsus
7. Max Weinberg
8. Tom Halley
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