
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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| Publishes | Weekly | Episodes | 416 | Founded | 14 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Society & CultureBusinessMarketing | |||

The world of marketing has discovered there’s money to be made in creating fake ads.
But, they’re not trying to fool you - they’re trying to entertain you. Companies are creating fake ads and fake stores and even fake mistakes - on purpose - in orde... more
You asked, we listened.
For the first time ever, both Android and Apple users can now get access to our exclusive subscriber-only bonus option. And we’re offering more exclusive content than ever to our subscribers. Introducing Apostrophe All Ears. more
Lately companies have been hijacking breaking news stories to create ads.
When thieves broke into the Louvre with a ladder, the ladder company quickly produced a tongue-in-cheek ad.
When the Oscars read the wrong Best Picture winner, an optometry c... more
This week, we look at the most creative audio ideas from around the world.
Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True Crime, and a very ambitio... more
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Really good pod but a lot of ads
Love the content and delivery, but I’m done with the podcast over the amount of advertising. Yes, I appreciate the irony.
However, 14 minutes of ads in a 43 minute podcast is too much.
Binged listened to 6 shows today. Great job.
However to many Ads….able to reduce?
I love the podcast, by my feed is filled with “but wait there is more” episodes. They make clutter the feed and make it hard to find episodes that I can play. No thank you
Best thing I heard
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Spotify | #197 | |
Apple Podcasts | #81 | |
Apple Podcasts | #10 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This exploration of marketing and advertising presents listeners with engaging anecdotes that illuminate the intersection of pop culture, human behavior, and marketing strategies. Episodes feature a variety of themes, including the historic evolution of iconic brands, the role of freebies in consumer psychology, and creative advertising practices that have both succeeded and failed spectacularly. The unique storytelling style captures the quirks of the advertising world, employing humor and insightful analysis to reveal how deeply marketing influences daily life and societal trends. Listeners are likely to appreciate the blend of entertainment and education, as each episode offers a fresh perspective on familiar topics, appealing to both ma... more
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Rephonic provides comprehensive predictive audience data for Under the Influence, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
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These podcasts share a similar audience with Under the Influence:
1. We Regret To Inform You: The Rejection Podcast
2. The Debaters
3. Quirks and Quarks
4. Backstage at the Vinyl Cafe
5. Because News
Under the Influence launched 14 years ago and published 416 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Rephonic pulls ratings and reviews for Under the Influence from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
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Recent guests on Under the Influence include:
1. Dion DiMucci
2. David Tedeschi
3. Barbara Minsus
4. Max Weinberg
5. Tom Halley
6. David Sheff
7. Astrid Kirchherr
8. Wallace McDonald-Rogers
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.