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Under the Influence with Terry O'Reilly

Apostrophe Podcast Network
Advertising
Beatles
Taylor Swift
The Beatles
Ringo Starr
Bob Newhart
Volkswagen
Elf
Demonstration Commercials
Cannabis
Marketing Strategies
Eras Tour
Pepsi
Hollywood
Stuart Mclean
Rage Marketing
Sandwich Board Advertising
Mark Hamill
Time Magazine
Music Industry

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

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PublishesWeeklyEpisodes459Founded15 years ago
Number of ListenersCategories
Society & CultureBusinessMarketing

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Artwork for Under the Influence

Latest Episodes

In this episode, we shoot for the moon.

Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars.

We’ll talk about ads on rocket ships, ads on spacesuits, and television commercials filmed on the I... more

From our archives, a favourite...

Occasionally, an old advertising campaign is brought back from the dead.

Even if it has been off the air for decades.

In this episode, we’ll discuss a recurring Coke commercial that has been called the most popula... more

In this episode, we go back in advertising history and take a look at the ads and commercials that could never, ever, EVER run today.

They are either so politically incorrect, so sexist, or so inappropriate, you won’t believe your ears.

From doctor... more

Jerry Goodis was one of the most colourful characters in the history of Canadian advertising.

He founded a legendary advertising agency and created some of Canada’s longest-running ad campaigns. And while doing that, he attacked the ad industry for p... more

Key Facts

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Number of Listeners
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Recent Guests

Daniel Osterhage
Guest providing a Fun Fact
Czarney, Ontario
Episode: When You're This Big, They Call You Mister
Scenery Slater
Guest voice introducing Denman Island, BC factoid
Denman Island, BC resident
Episode: Seeing Is Believing: The Power of Demonstration Commercials - Part Two
Ben Leenberg
Director of Good Boy (film)
Director
Episode: Creativity is the Most Powerful Business Tool: Canadian Marketing Awards 2026
Terry O'Reilly
Host of Under the Influence
Apostrophe Podcasts
Episode: Terry Guests on "White Coat, Black Art" with Dr. Brian Goldman
Genny Schorr
Punk pioneer, wardrobe stylist to rock stars, and author of 'All Roads Lead to Punk'
Episode: Interview with Genny Schorr, Punk Pioneer and Wardrobe Stylist To Rock Stars
Nathan Fielder
Comedian and creator of Dumb Starbucks
Comedy Central
Episode: Copycat Brands
Dion DiMucci
Renowned rock and roll artist known for hits such as The Wanderer and Ruby Baby, and one of the few surviving members featured on the Sgt. Pepper's cover.
Episode: Singer Dion DiMucci
David Tedeschi
Emmy nominated filmmaker and director of Beatles '64
Episode: The Beatlology Interviews: "Beatles ’64” director David Tedeschi
Barbara Minsus
One of Canada's leading authorities on the impact of direct-to-consumer prescription drug ads on patients and their doctors
University of Sydney
Episode: Weight Loss Drug Ads: Good or Bad?

Host

Terry O'Reilly
Host of the show; renowned adman guiding listeners through advertising history, branding, and marketing insights.

Reviews

4.7 out of 5 stars from 7.6k ratings
  • Insightful

    He highlights real businesses who did well as a business and were insightful in so many ways. Thank you, Terry!

    Apple Podcasts
    5
    emily from your bootube
    Canada19 days ago
  • Good podcast

    The podcast is great I understand stand that people have to make money but the ads are numerous :)

    Apple Podcasts
    5
    Charles scored
    Canada21 days ago
  • Excellent Content

    Always so entertaining and educational too. One of my absolute favourite Podcasts. Thank you.

    Apple Podcasts
    5
    webster Lane
    Canadaa month ago
  • Proud Canadian all content

    So interesting, so well researched, so well spoken an excellent use of my time

    Apple Podcasts
    5
    chippybarb
    Canadaa month ago
  • Helenka

    I love Terry! He is smart and funny and has an amazing voice! I am addicted and listen every night for last 4 years. I learned a lot from Terry. Recommending to become a member and no adds, it is worth it! Thank you Terry!

    Apple Podcasts
    5
    JacekGeee
    Canada2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise insightful storytelling and industry knowledge.
Many note ads/ads-related interruptions as a drawback but still rate content highly.
Guests and topics are consistently engaging for marketing professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#142
Canada/Top Podcasts
Apple Podcasts
#20
Canada/Society & Culture
Apple Podcasts
#238
Mexico/Society & Culture

Talking Points

Recent interactions between the hosts and their guests.

Ask Terry 2026
Q: Why is gas sold at gas stations using decimal prices, like $1.88 and 9 tenths of a cent per liter?
Because decimal pricing and left-digit strategies have historical roots dating back to the 1930s and were used to create the perception of lower prices, a practice that persisted even as currencies and taxes evolved.
Interview with Genny Schorr, Punk Pioneer and Wardrobe Stylist To Rock Stars
Q: How did your band get the name Backstage Pass?
Marina hatched the idea at the Rainbow, saying to Rodney that she just started a band and named it Backstage Pass.
Interview with Genny Schorr, Punk Pioneer and Wardrobe Stylist To Rock Stars
Q: What was your first introduction to rock and roll?
Genny was first introduced to Elvis Presley by her first babysitter Jill and later saw the Beatles on Ed Sullivan, sparking her love for music.
Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reunion
Q: Did Ringo read the book?
He has the book but hasn't read it yet.
Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reunion
Q: Did you have a complete outline before you began writing?
No, I started with a basic idea and let the story reveal itself.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Under the Influence

What is Under the Influence about and what kind of topics does it cover?

This show offers a backstage pass into the advertising world, weaving storytelling with practical lessons from branding, media, and consumer behavior. Across episodes, it often dives into historical campaigns, the craft of creative direction, and the evolving business of marketing, with a focus on how culture, technology, and ethics shape brand narratives. Notable for its engaging host who blends humor with sharp industry insights, it frequently features case studies, interviews, and explorations of how advertising impacts everyday life. Fans typically appreciate the blend of pop culture references, deep-dive history, and actionable takeaways for marketers, creatives, and PR pros. A standout trait is the host's ability to connect broad cult... more

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Which podcasts are similar to Under the Influence?

These podcasts share a similar audience with Under the Influence:

1. We Regret To Inform You: The Rejection Podcast
2. The Debaters
3. Quirks and Quarks
4. Backstage at the Vinyl Cafe
5. Because News

How many episodes of Under the Influence are there?

Under the Influence launched 15 years ago and published 459 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Under the Influence?

Recent guests on Under the Influence include:

1. Daniel Osterhage
2. Scenery Slater
3. Ben Leenberg
4. Terry O'Reilly
5. Genny Schorr
6. Nathan Fielder
7. Dion DiMucci
8. David Tedeschi

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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