
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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| Publishes | Weekly | Episodes | 453 | Founded | 15 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Society & CultureBusinessMarketing | |||

Taking a look at the most creative audio ideas from around the world.
Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True Crime, and a very ambitious a... more
Another favourite from our archives...
Almost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars.
We’ll look back at James Bond and Starsky & Hutch, and explore auto partner... more
From the Under The Influence Archives, one of our favourites....
Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising:
The sandwich board.
They have been around for over 200 years.
Cities try and... more
From The Under The Influence Archives...
Customers often lie to companies in surveys, polls and focus groups.
Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.
So what are advertisers to do? more
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I love it but to many ads it is really good still but please less ads
Really good podcast!! Love all the content, it is really fascinating. Even though there are a lot of ads it’s fine you can just fast forward. 😁
Love this podcast. Terry not only takes you behind the scenes of some famous advertising campaigns as well as the people behind them he has an amazing delivery. I saw some unhappy with the advertising on this show and while I respect your opinion nobody works for free.
Really good pod but a lot of ads😕
I like the podcast. I'm not a fan of the advertising before and after the show that is in another language than I speak. For a podcast on advertising, I find it odd that the adds are not something I can umderstand. Fix this please.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #108 | |
Apple Podcasts | #13 |
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This show offers a backstage pass into the advertising world, weaving storytelling with practical lessons from branding, media, and consumer behavior. Across episodes, it often dives into historical campaigns, the craft of creative direction, and the evolving business of marketing, with a focus on how culture, technology, and ethics shape brand narratives. Notable for its engaging host who blends humor with sharp industry insights, it frequently features case studies, interviews, and explorations of how advertising impacts everyday life. Fans typically appreciate the blend of pop culture references, deep-dive history, and actionable takeaways for marketers, creatives, and PR pros. A standout trait is the host's ability to connect broad cult... more
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4. Quirks and Quarks
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Under the Influence launched 15 years ago and published 453 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Under the Influence include:
1. Daniel Osterhage
2. Scenery Slater
3. Ben Leenberg
4. Terry O'Reilly
5. Genny Schorr
6. Nathan Fielder
7. Dion DiMucci
8. David Tedeschi
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.