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Under the Influence with Terry O'Reilly

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Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

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PublishesWeeklyEpisodes426Founded14 years ago
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MarketingSociety & CultureBusiness

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Artwork for Under the Influence

Latest Episodes

This week, we look at the link between food and cars.

Did you know that Volkswagen makes sausages.

And Rolls-Royce makes honey.

Did you know cars have even been named after foods and beverages – like the Mitsubishi Pistachio and the Suzuki Cappucc... more

This week, we look at the staying power of Catalogues.

They’ve been around since the mid 1800s, and they helped build the country.

We’ll talk about how catalogues let retailers reach people in far-flung towns and villages.

How catalogues finally a... more

In celebration of World Radio Day, we look back on some of the most creative radio advertising from around the world. It’s the toughest medium to write for – but it’s also the most creatively freeing. We’ll hear commercials for a hair removal product... more

Super Bowl 60 had an interesting mix of commercials - from humorous to emotional to plain weird. Terry ranks his favs and compares his list to audience favs.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscri... more

Key Facts

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Recent Guests

Genny Schorr
Punk pioneer, wardrobe stylist to rock stars, and author of 'All Roads Lead to Punk'
Episode: Interview with Genny Schorr, Punk Pioneer and Wardrobe Stylist To Rock Stars
Nathan Fielder
Comedian and creator of Dumb Starbucks
Comedy Central
Episode: Copycat Brands
Dion DiMucci
Renowned rock and roll artist known for hits such as The Wanderer and Ruby Baby, and one of the few surviving members featured on the Sgt. Pepper's cover.
Episode: Singer Dion DiMucci
David Tedeschi
Emmy nominated filmmaker and director of Beatles '64
Episode: The Beatlology Interviews: "Beatles ’64” director David Tedeschi
Barbara Minsus
One of Canada's leading authorities on the impact of direct-to-consumer prescription drug ads on patients and their doctors
University of Sydney
Episode: Weight Loss Drug Ads: Good or Bad?
Max Weinberg
Drummer for Bruce Springsteen's E Street Band and lifelong Beatles fan
E Street Band
Episode: The Beatlology Interviews: Springsteen Drummer (and Beatles fan) Max Weinberg
Tom Halley
Animator known for his work on Yellow Submarine, co-founder of Beatlology Magazine
Episode: The Beatlology Interviews: Yellow Submarine Animator Tom Halley
David Sheff
Journalist and author known for his work with Rolling Stone and for the memoir that inspired the film Beautiful Boy.
N/A
Episode: The Beatlology Interviews: David Sheff
Astrid Kirchherr
Photographer and influential figure in the early Beatles' history
N/A
Episode: The Beatlology Interviews: Astrid Kirchherr

Host

Terry O'Reilly
Host of Under the Influence, sharing fascinating and humorous stories about the advertising industry and its connection to pop culture and human behavior.

Reviews

4.7 out of 5 stars from 7.5k ratings
  • Too many ads !!!!

    I like the info but there are so many ads it’s ridiculous. Likely leaving the podcast

    Apple Podcasts
    2
    blbaj
    Canada17 days ago
  • Gun anecdote is in poor taste

    I like this show and have listened for years, but starting off the Feb. 14 episode with a fun little anecdote about Lee Harvey Oswald ordering a gun is in bad taste. We have just had a school shooting in BC and the nation is in mourning. Could you not have swapped out that story for something else? You should take down the episode until you can edit the intro.

    Apple Podcasts
    1
    Tessa 3
    Canada18 days ago
  • 🤔

    I could go on endlessly praising the podcast, but I will only say that I love it. Each week, I await its arrival and go through the same experience, mesmerized by the ingenuity of people putting and being under the influence when it comes to ads.

    Apple Podcasts
    4
    Meloman2020
    Canada21 days ago
  • Good but way too many ads

    It was a great podcast. I listened for many years. I finally deleted it because there are too many ads.

    Apple Podcasts
    2
    Wxywny
    Canada21 days ago
  • épisode suggestion

    i knowles thé série os long overdose but thérèse was so michel product placement on thé Big Bang Theory, or woûd stil be interesting . regards . Gaëtan from Montréal

    Apple Podcasts
    5
    Controleur02
    Canadaa month ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some listeners have voiced concerns regarding the presence of excessive ads, indicating they felt it diminished their listening experience.
Many listeners express a deep appreciation for the storytelling style and engaging content, frequently highlighting the blend of humor and insight.
Overall, the podcast maintains a positive reputation for its informative take on marketing and advertising history, while also generating discussions surrounding recent trends and issues in the field.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#189
Canada/Top Podcasts
Apple Podcasts
#26
Canada/Society & Culture

Talking Points

Recent interactions between the hosts and their guests.

Interview with Genny Schorr, Punk Pioneer and Wardrobe Stylist To Rock Stars
Q: How did your band get the name Backstage Pass?
Marina hatched the idea at the Rainbow, saying to Rodney that she just started a band and named it Backstage Pass.
Interview with Genny Schorr, Punk Pioneer and Wardrobe Stylist To Rock Stars
Q: What was your first introduction to rock and roll?
Genny was first introduced to Elvis Presley by her first babysitter Jill and later saw the Beatles on Ed Sullivan, sparking her love for music.
Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reunion
Q: Did Ringo read the book?
He has the book but hasn't read it yet.
Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reunion
Q: Did you have a complete outline before you began writing?
No, I started with a basic idea and let the story reveal itself.
Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reunion
Q: Have you ever written a book before?
No, but I had been writing blogs and tried to put them together as a book.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Under the Influence

What is Under the Influence about and what kind of topics does it cover?

Offering an intriguing exploration into the world of advertising, this series blends humor with insightful anecdotes that showcase the interconnections between marketing, pop culture, and everyday life. Episodes navigate a variety of topics from the historical significance of mail order catalogues to the innovative strategies employed by brands, all the while highlighting compelling case studies that illustrate the psychological tactics marketers use to engage consumers. Listeners can expect to find a wealth of stories that not only reveal the nuances of the advertising industry but also provoke thought about its influence on society and culture, making it particularly appealing to those interested in marketing's role in shaping human behav... more

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Which podcasts are similar to Under the Influence?

These podcasts share a similar audience with Under the Influence:

1. The Debaters
2. Quirks and Quarks
3. Backstage at the Vinyl Cafe
4. Because News
5. White Coat, Black Art

How many episodes of Under the Influence are there?

Under the Influence launched 14 years ago and published 426 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Under the Influence?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Under the Influence?

Recent guests on Under the Influence include:

1. Genny Schorr
2. Nathan Fielder
3. Dion DiMucci
4. David Tedeschi
5. Barbara Minsus
6. Max Weinberg
7. Tom Halley
8. David Sheff

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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