
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
Hosted on Acast. See acast.com/privacy for more information.
| Publishes | Weekly | Episodes | 432 | Founded | 14 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessSociety & CultureMarketing | |||

This week, we look at the marketing of violent sports.
Starting with a man named Tex Rickard, who wrote the playbook on fight promotion back in the 1920s.
We’ll analyze how WWE pro wrestling took a page from Rickard to create spectacles.
And we lo... more
This week, we look at weird, unhinged advertising.
Like the “PuppyMonkeyBaby” Super Bowl commercial.
The sad Skittles commercial where everything a man touches turns to Skittles.
A leather diaper you can wear to heavy metal concerts so you won’t ... more
This week, we listen to the most creative use of sound and voice.
Like the mattress company that gave people discounts based on how loud they snored.
We’ll explore a radio campaign that says ugly is a superpower.
And we’ll play a vinyl record t... more
There are many products in the world that have “unintended uses.”
Originally designed for one purpose, the general public has discovered alternate uses for these items.
From Windex to baking soda to Ozempic, the makers of these products had no idea... more
People also subscribe to these shows.




I like the info but there are so many ads it’s ridiculous. Likely leaving the podcast
I like this show and have listened for years, but starting off the Feb. 14 episode with a fun little anecdote about Lee Harvey Oswald ordering a gun is in bad taste. We have just had a school shooting in BC and the nation is in mourning. Could you not have swapped out that story for something else? You should take down the episode until you can edit the intro.
I could go on endlessly praising the podcast, but I will only say that I love it. Each week, I await its arrival and go through the same experience, mesmerized by the ingenuity of people putting and being under the influence when it comes to ads.
It was a great podcast. I listened for many years. I finally deleted it because there are too many ads.
i knowles thé série os long overdose but thérèse was so michel product placement on thé Big Bang Theory, or woûd stil be interesting . regards . Gaëtan from Montréal
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #65 | |
Apple Podcasts | #12 | |
Apple Podcasts | #137 | |
Apple Podcasts | #143 | |
Apple Podcasts | #182 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Offering an intriguing exploration into the world of advertising, this series blends humor with insightful anecdotes that showcase the interconnections between marketing, pop culture, and everyday life. Episodes navigate a variety of topics from the historical significance of mail order catalogues to the innovative strategies employed by brands, all the while highlighting compelling case studies that illustrate the psychological tactics marketers use to engage consumers. Listeners can expect to find a wealth of stories that not only reveal the nuances of the advertising industry but also provoke thought about its influence on society and culture, making it particularly appealing to those interested in marketing's role in shaping human behav... more
Rephonic provides a wide range of podcast stats for Under the Influence. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Under the Influence and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Under the Influence, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
Rephonic provides comprehensive predictive audience data for Under the Influence, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
To see how many followers or subscribers Under the Influence has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
These podcasts share a similar audience with Under the Influence:
1. We Regret To Inform You: The Rejection Podcast
2. The Debaters
3. Quirks and Quarks
4. Because News
5. Backstage at the Vinyl Cafe
Under the Influence launched 14 years ago and published 432 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Rephonic pulls ratings and reviews for Under the Influence from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
Rephonic provides full transcripts for episodes of Under the Influence. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
Recent guests on Under the Influence include:
1. Genny Schorr
2. Nathan Fielder
3. Dion DiMucci
4. David Tedeschi
5. Barbara Minsus
6. Max Weinberg
7. Tom Halley
8. David Sheff
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.