Under the Influence with Terry O'Reilly
Apostrophe Podcast NetworkUnder the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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| Publishes | Weekly | Episodes | 450 | Founded | 15 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Society & CultureBusinessMarketing | |||
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Latest Episodes
From The Under The Influence Archives...
Customers often lie to companies in surveys, polls and focus groups.
Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.
So what are advertisers to do? more
A favourite episode from our Archives....
80% of all advertising is ignored.
That’s why some advertisers employ cheeky advertising.
It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone.
We’ll talk about a... more
An encore episode from the Under The Influence Archives. A very interesting favourite.
Most tourism marketing aims at the largest audience possible.
This week, we look at a sub-category aimed at the smallest audience possible:
Billionaire Tourism.... more
From the Under The Influence Archives. One of our favourites.
There are some time-honored honorifics in the world of marketing.
“Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel.
Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and ... more
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Reviews
- Good & amazing
I love it but to many ads it is really good still but please less ads
Apple Podcasts5DJ 11112&
Canada7 days ago - Love this podcast
Really good podcast!! Love all the content, it is really fascinating. Even though there are a lot of ads it’s fine you can just fast forward. 😁
Apple Podcasts5urlocalnonbinarytoasterCanada17 days ago - Big Paul
Love this podcast. Terry not only takes you behind the scenes of some famous advertising campaigns as well as the people behind them he has an amazing delivery. I saw some unhappy with the advertising on this show and while I respect your opinion nobody works for free.
Apple Podcasts5Person 764278Canadaa month ago - Great
Really good pod but a lot of ads😕
Apple Podcasts4:)-/—(Canada2 months ago I like the podcast. I'm not a fan of the advertising before and after the show that is in another language than I speak. For a podcast on advertising, I find it odd that the adds are not something I can umderstand. Fix this please.
Podcast Addict42 months agoBucklupp
Listeners Say
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Chart Rankings
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Apple Podcasts | #93 | Canada/Top Podcasts |
Apple Podcasts | #9 | Canada/Society & Culture |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
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Frequently Asked Questions About Under the Influence
What is Under the Influence about and what kind of topics does it cover?
A sharp, narrative-driven take on the advertising industry, culture, and media history. Episodes explore the evolution of ad formats, branding strategy, and the power of sound and architecture to shape consumer perception, often through colorful case studies and creator-focused storytelling. The show frequently connects pop culture moments to marketing tactics, offering practical lessons for marketers, PR pros, and brands seeking deeper insights into influence, ethics, and audience engagement. A notable strength is Terry O'Reilly's accessible, commentary-led style that blends historical analysis with witty, human-centered storytelling, making complex advertising concepts approachable for a broad audience.
Where can I find podcast stats for Under the Influence?
Rephonic provides a wide range of podcast stats for Under the Influence. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Under the Influence and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Under the Influence get?
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What are the audience demographics for Under the Influence?
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How many subscribers and views does Under the Influence have?
To see how many followers or subscribers Under the Influence has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Under the Influence?
These podcasts share a similar audience with Under the Influence:
1. We Regret To Inform You: The Rejection Podcast
2. The Debaters
3. Backstage at the Vinyl Cafe
4. Quirks and Quarks
5. Because News
How many episodes of Under the Influence are there?
Under the Influence launched 15 years ago and published 450 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Under the Influence?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Under the Influence?
Rephonic pulls ratings and reviews for Under the Influence from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
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How do I access podcast episode transcripts for Under the Influence?
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What guests have appeared on Under the Influence?
Recent guests on Under the Influence include:
1. Scenery Slater
2. Ben Leenberg
3. Terry O'Reilly
4. Genny Schorr
5. Nathan Fielder
6. Dion DiMucci
7. David Tedeschi
8. Barbara Minsus
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.