
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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| Publishes | Weekly | Episodes | 426 | Founded | 14 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingSociety & CultureBusiness | |||

This week, we look at the link between food and cars.
Did you know that Volkswagen makes sausages.
And Rolls-Royce makes honey.
Did you know cars have even been named after foods and beverages – like the Mitsubishi Pistachio and the Suzuki Cappucc... more
This week, we look at the staying power of Catalogues.
They’ve been around since the mid 1800s, and they helped build the country.
We’ll talk about how catalogues let retailers reach people in far-flung towns and villages.
How catalogues finally a... more
In celebration of World Radio Day, we look back on some of the most creative radio advertising from around the world. It’s the toughest medium to write for – but it’s also the most creatively freeing. We’ll hear commercials for a hair removal product... more
Super Bowl 60 had an interesting mix of commercials - from humorous to emotional to plain weird. Terry ranks his favs and compares his list to audience favs.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscri... more
People also subscribe to these shows.
I like the info but there are so many ads it’s ridiculous. Likely leaving the podcast
I like this show and have listened for years, but starting off the Feb. 14 episode with a fun little anecdote about Lee Harvey Oswald ordering a gun is in bad taste. We have just had a school shooting in BC and the nation is in mourning. Could you not have swapped out that story for something else? You should take down the episode until you can edit the intro.
I could go on endlessly praising the podcast, but I will only say that I love it. Each week, I await its arrival and go through the same experience, mesmerized by the ingenuity of people putting and being under the influence when it comes to ads.
It was a great podcast. I listened for many years. I finally deleted it because there are too many ads.
i knowles thé série os long overdose but thérèse was so michel product placement on thé Big Bang Theory, or woûd stil be interesting . regards . Gaëtan from Montréal
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #189 | |
Apple Podcasts | #26 |
Recent interactions between the hosts and their guests.
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Offering an intriguing exploration into the world of advertising, this series blends humor with insightful anecdotes that showcase the interconnections between marketing, pop culture, and everyday life. Episodes navigate a variety of topics from the historical significance of mail order catalogues to the innovative strategies employed by brands, all the while highlighting compelling case studies that illustrate the psychological tactics marketers use to engage consumers. Listeners can expect to find a wealth of stories that not only reveal the nuances of the advertising industry but also provoke thought about its influence on society and culture, making it particularly appealing to those interested in marketing's role in shaping human behav... more
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These podcasts share a similar audience with Under the Influence:
1. The Debaters
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3. Backstage at the Vinyl Cafe
4. Because News
5. White Coat, Black Art
Under the Influence launched 14 years ago and published 426 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Under the Influence include:
1. Genny Schorr
2. Nathan Fielder
3. Dion DiMucci
4. David Tedeschi
5. Barbara Minsus
6. Max Weinberg
7. Tom Halley
8. David Sheff
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.