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Artwork for Why Brands Work

Why Brands Work

Brian Becker

Brian and Will, marketers and owners of FlowCandy take a deep look at the most popular and successful current brands selling online. They dive into the products, teams, tactics, and strategies that fuel why these brands work.

PublishesWeeklyEpisodes3Foundeda month ago
Number of ListenersCategories
EducationBusinessMarketing

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Artwork for Why Brands Work

Latest Episodes

Join us as we explore the extraordinary transformation of Stanley, a centenarian brand that revolutionized itself from a producer of rugged thermoses and lunchboxes into a social media sensation. Listen in as we discuss Stanley's strategic pivot, whi... more

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18 days ago

What has given rise to the most irreverent and anti-marketing company that exists today? How have they become masters of entertainment to sell...canned water? Join Brian and Will as they explore the the team, product, and marketing tactics behind why... more

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22 days ago

Join us as we unravel the phenomenon of SKIMS, the shapewear empire co-founded by Kim Kardashian that has soared to a $4 billion valuation. Beyond the glitz of celebrity endorsement, we explore the brand's strategic market choices, innovative product... more

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a month ago

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#69 Sweden/Business/Marketing
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#134 Poland/Business/Marketing
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#247 Ireland/Business/Marketing

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