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What Solar Installers Need To Know (by Sunvoy)

Hervé Billiet and Joe Marhamati
Enphase Energy
Interconnection Regulation
Sungage Financial
Greentech
Sunvoy
Solar Energy
Solar Energy World
Exit Planning
Interconnection Procedures (IREC Model)
Employee Experience
A&R Solar
Battery Storage
Ownership
Southern Energy Management
Entrepreneurial Operating System (EOS)
Lead Generation
Cash Flow
Financing/loans
Consolidated Electrical Distributors
VPP (virtual Power Plants)

What Solar Installers Need To Know is a podcast for solar leaders who are building something big. If you’re a founder, executive, or manager running a $10–$100M solar installation company with a team of 50–250 people, this show is for you. We dive into the real challenges around project management, marketing, operations, financing, and scaling your business—without the fluff. The higher you climb,... more

PublishesWeeklyEpisodes46Foundeda year ago
Number of ListenersCategories
InvestingManagementBusiness

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Artwork for What Solar Installers Need To Know

Latest Episodes

Customer acquisition in solar is still way too expensive and Scott Rosenberg thinks data can fix a big chunk of it. In this episode, Joe sits down with the co-founder and CEO of 257 to talk about Pink, their AI-powered platform that helps installers ... more

YouTube

Shift Energy Group is trying to do something hard: grow across Canada without losing the local trust that makes solar work. In this episode, Hervé talks with Rich Lindquist and Chris Palliser about how Shift scaled from a small team to one of British... more

YouTube

John Sheldon has seen solar from just about every angle (from selling $8-per-watt systems in the early days to helping scale some of the industry's biggest customer acquisition engines). In this episode, he shares lessons from Akeena Solar, Red Ventu... more

Interconnection is one of those things most solar companies don’t think about...until it becomes the thing slowing down the entire business. In this episode, Hervé sits down with Vaughan Woodruff to unpack the messy reality behind utility approvals, ... more

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Recent Guests

John Sheldon
Founder/CEO, Great Sun Consulting; former leader at Solar Ready and Red Ventures Solar
Great Sun Consulting
Episode: Why Fast-Growing Solar Companies Still Go Broke
Vaughan Woodruff
Guest invited onto the show, discussed interconnection and policy
Episode: Most Solar CEOs Underestimate This Risk Until It’s Too Late
Geoff Mirkin
Former owner, co-owner of Solar Energy World; residential solar installer in Maryland
Solar Energy World
Episode: The $100M Solar Exit Playbook (What Most Companies Get Wrong)
Maria Kingery
Founder and CEO of 360 Impact; former owner of Southern Energy Management
360 Impact; Southern Energy Management
Episode: She Co-Founded a Solar Company, Then Built Something Bigger
Ismaël Ben-Al-Lal
CEO of the ecosystem including UTP/iLumen (solar + energy tech group)
UTP/iLumen ecosystem
Episode: He Started with Solar Cars... Now He’s Building an Energy Conglomerate
Andy McCarthy
Founder and CEO of Gippsywin Solar (Gipsywin Solar)
Gipsywin Solar
Episode: The Solar Exit Story Every Founder Should Hear
Nathan Charles
Principal Field Application Engineer
Enphase
Episode: What Enphase Energy Is Building Next (and Why You Should Care)
Lisa Hedrick
M&A attorney at Herschler, focused on buying and selling businesses
Herschler, M&A attorney
Episode: What Solar CEOs Get Wrong About Selling Their Company (The Truth About M&A)
Reeves Clippard
Co-founder and Chief Strategy Officer at A&R Solar
A&R Solar
Episode: What Most Solar Companies Still Don’t Get (from A&R Solar’s Chief Strategic Officer)

Hosts

Hervé Billyet
Host of What Solar Installers Need To Know, Sunvoy (podcast host)
Joe Marhamati
Host of What Solar Installers Need To Know, Sunvoy (host)
Joe Luat
Co-host of What Solar Installers Need To Know, Sunvoy (brand behind the podcast)

Chart Rankings

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Talking Points

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She Co-Founded a Solar Company, Then Built Something Bigger
Q: How did becoming a B-Corp influence your company culture and decision-making?
B-Corp affirmed a values-led approach to business, emphasizing workers, customers, community, and environment; it supported a long-term, purpose-driven strategy and reinforced the commitment to operate with integrity while remaining profitable.
She Co-Founded a Solar Company, Then Built Something Bigger
Q: What role did EOS play in enabling you to scale while preserving culture and values?
EOS provided a simple, six-focused framework that helped elevate leaders from within, establish clear accountability, and align the organization around shared values and purposeful goals, enabling sustainable growth without losing the core culture.
She Co-Founded a Solar Company, Then Built Something Bigger
Q: How did you structure the ownership transition to seven employee-owners and what financing supported it?
The seven co-owners used an SBA loan to purchase a substantial portion of the company, with down payments from each owner; the original founders financed part of the remainder on the back end and remained connected for a period to ensure a smooth transition.
Why We Said No to TPO — Lessons from Allterra Solar’s CFO
Q: How do you view the post-ITC market and cash-sales strategy?
We saw a window to jump on the post-ITC cash market, build leadership in our region, and avoid the ongoing policy and compliance burdens of TPO, aiming for faster revenue and a stronger, more predictable cash flow.
Why We Said No to TPO — Lessons from Allterra Solar’s CFO
Q: What was the biggest reason to avoid TPO offerings?
The main driver was customer-first focus and the growing complexity and risk of TPO programs, including difficult-to-manage requirements, potential for non-payment, and the overall disruption to internal processes.

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Frequently Asked Questions About What Solar Installers Need To Know

What is What Solar Installers Need To Know about and what kind of topics does it cover?

A strategy-forward, practitioner-focused show for solar leaders scaling multi-million-dollar installation businesses. Across episodes, listeners hear candid conversations with founders, executives, and operators about growing through tough cycles, improving operations, financing, and go-to-market approaches, and building ecosystems around customers. Guests range from installers and hardware/product leaders to financiers and policy experts, with a strong emphasis on actionable playbooks, cross-functional collaboration, and long-horizon thinking that keeps customer value front and center. Notable strengths include real-world revenue and cost levers, disciplined growth mindsets, and a willingness to tackle regulatory, financing, and market-shi... more

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Which podcasts are similar to What Solar Installers Need To Know?

These podcasts share a similar audience with What Solar Installers Need To Know:

1. SunCast
2. Catalyst with Shayle Kann

How many episodes of What Solar Installers Need To Know are there?

What Solar Installers Need To Know launched a year ago and published 46 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What Solar Installers Need To Know?

Recent guests on What Solar Installers Need To Know include:

1. John Sheldon
2. Vaughan Woodruff
3. Geoff Mirkin
4. Maria Kingery
5. Ismaël Ben-Al-Lal
6. Andy McCarthy
7. Nathan Charles
8. Lisa Hedrick

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