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VistaTalks

VistaTalks
Localization
Healthcare
Digital Transformation
Globalization
Public Policy
Leadership
AI In Technical Writing
International Business Growth
AI In Healthcare
Health Care
Digital Health
C-Suite Executives
Innovation
Technology
Multicultural Teams
Digitalization
Sustainability
Industry 5.0
Industry 4.0
Entrepreneurship

Welcome to VistaTalks, interesting discussions with interesting people.

PublishesTwice monthlyEpisodes185Founded7 years ago
Number of ListenersCategory
Business

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Artwork for VistaTalks

Latest Episodes

Trish Butler has held senior marketing roles at household names such as B&Q, Screwfix, McCann, and the Taxback Group (now CluneTech). These roles gave her a front-row seat to the challenges of scaling international brands, managing multiple markets, ... more

Katherine Melchior Ray, Faculty Member and Lecturer at the University of California, Berkeley, Haas School of Business, President of Global Ally, keynote speaker, and author, joins Host Simon Hodgkins for a conversation on how brands expand globally ... more

With over 70 countries visited, fluency in six languages, and a lifetime of cross-cultural experience, Sylvia Gonner, President of Culturewiz, is in discussion with VistaTalks Host Simon Hodgkins. Sylvia brings both authority and a practical perspect... more

Artificial intelligence is changing everything, from healthcare and beauty tech to social media and surveillance. However, as systems powered by machine learning become increasingly embedded in our daily lives, a critical question arises: Are they wo... more

Host Simon Hodgkins is in discussion with Hristina Racheva, whose journey is anything but conventional. After more than a decade of leading localization, product, and experimentation teams at major global organizations, including the European Commiss... more

Alice Rackley, CEO of Polytag, joins Host Simon Hodgkins for a conversation that cuts through the noise around sustainability and brings fresh insight into what real progress looks like in the world of recycling.

Polytag isn't just another tech com... more

Kevin Freedman, Founder and CEO of Freedman International, joins Host Simon Hodgkins for an insightful conversation about international marketing, brand agility, and the evolution of creative campaign delivery. The discussion is rich in experience, h... more

Jana Straiton is the Founder and Managing Director of Renegade Marketing. She joins Host Simon Hodgkins for a sharp and insightful conversation about building bold brands in a crowded digital landscape. With a career spanning major players like Adobe... more

Key Facts

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Recent Guests

Trish Butler
Marketing leader with extensive experience in brand strategy and growth.
Episode: Building Global Brands and Startups with Trish Butler - VistaTalks Ep 182
Katherine Melchior Ray
President of Global Ally and keynote speaker.
Global Ally
Episode: Brand Global, Adapt Local with Katherine Melchior Ray - VistaTalks Ep 181
Sylvia Gonner
President and owner of Culturewiz, a company that helps organizations expand globally and develop intercultural skills.
Culturewiz
Episode: Turning Cross-Cultural Challenges into Competitive Advantage with Sylvia Gonner - VistaTalks Ep 180
Neda Alipur
PhD candidate in electrical engineering focusing on image processing and AI skin tone representation
TU Dublin
Episode: Fairness in AI Isn't a Bonus Feature. It's a Necessity with Neda Alipur - VistaTalks Ep 179
Hristina Racheva
A somatic guide and nervous systems educator with over 12 years in global organizations.
Episode: What Localization Taught Me About Humanity and Leadership with Hristina Racheva - VistaTalks Ep 178
Alice Rackley
Chief Executive Officer of Polytag
Polytag
Episode: Reimagining Recycling Through Technology with Alice Rackley - VistaTalks Ep 177
Kevin Freedman
Founder and CEO of Freedman International
Freedman International
Episode: Localization, Agility, and AI in Global Marketing with Kevin Freedman - VistaTalks Ep 176
Jana Straiton
Founder and Managing Director of Renegade Marketing
Renegade Marketing
Episode: Rebellious Branding and Breaking Through the Noise with Jana Straiton - VistaTalks Ep 175
Kate Irwin
Managing Director of EMEA at Skift
Skift
Episode: Shaping the Future of Global Travel with Kate Irwin – VistaTalks Ep 174

Hosts

María Roa
Simon Hodgkins

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Talking Points

Recent interactions between the hosts and their guests.

Building Global Brands and Startups with Trish Butler - VistaTalks Ep 182
Q: What are your thoughts around some of the key elements that make a difference between a successful go-to-market strategy and maybe one that sounds like a good idea but then struggles to deliver the results?
Successful strategies are clear on the ideal client profile and allow for testing, while also ensuring alignment across functions and communication.
Building Global Brands and Startups with Trish Butler - VistaTalks Ep 182
Q: What unique value are you bringing to the clients now when they're saying to you, hey Trish, how do we build this function?
Trish highlights the speed and focus of working with startups and the importance of understanding customer needs to establish product-market fit.
Brand Global, Adapt Local with Katherine Melchior Ray - VistaTalks Ep 181
Q: What are some key lessons you learned about managing across multicultural environments?
Creating a unified team requires shared values, open communication, and a history of promises kept.
Brand Global, Adapt Local with Katherine Melchior Ray - VistaTalks Ep 181
Q: How do you define cultural intelligence?
Cultural intelligence refers to the ability to see and bridge cultural differences, which often require understanding multiple levels of culture.
Turning Cross-Cultural Challenges into Competitive Advantage with Sylvia Gonner - VistaTalks Ep 180
Q: What practical steps can teams or individual leaders take to work more effectively across new markets and cultures?
Leaders can build a global mindset by embedding cultural awareness into their operations and preparing their teams before launching new initiatives.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
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Frequently Asked Questions About VistaTalks

What is VistaTalks about and what kind of topics does it cover?

Contemporary business challenges and innovative solutions are the focal points of a series of conversations featuring various industry leaders and experts. Topics range from the intricacies of localization, the impact of artificial intelligence on different sectors, to the importance of multicultural teams in fostering inclusive environments. The show stands out for its in-depth discussions on how technology intersects with global business practices, highlighting significant trends such as digital health care transformation, sonic branding, and the evolving landscape of public policy in Europe. With a mix of strategic insights, personal anecdotes, and actionable advice, the series appeals to listeners interested in enhancing their understan... more

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How many episodes of VistaTalks are there?

VistaTalks launched 7 years ago and published 185 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on VistaTalks?

Recent guests on VistaTalks include:

1. Trish Butler
2. Katherine Melchior Ray
3. Sylvia Gonner
4. Neda Alipur
5. Hristina Racheva
6. Alice Rackley
7. Kevin Freedman
8. Jana Straiton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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