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Artwork for Upmarket: The Business of Real Estate Photography & Media

Upmarket: The Business of Real Estate Photography & Media

Upmarket Studios
Real Estate Photography
Real Estate Media
Video Marketing
PMRE 2025
Social Media Marketing
Simon Devitt
Personal Vulnerability
Work-Life Balance
Artistic Intent
Client Engagement
PMRE Conference
Failure
Architecture Photography
Photography Education
Mortgage Rates
Collaboration In Business
Social Media Management
Instagram
PMRE
SWOT Analysis

Talking about the business of Real Estate Photography, Video, 3D Imaging and Marketing, with an emphasis on learning how to scale a Real Estate Media business.

PublishesWeeklyEpisodes118Founded4 years ago
Number of ListenersCategories
BusinessEducationHow ToEntrepreneurship

Listen to this Podcast

Artwork for Upmarket: The Business of Real Estate Photography & Media

Latest Episodes

In this episode Reed sits down with Alex Coombs of Northern Spruce Media, to talk about the realities of leading and scaling a growing real estate media company. We discuss trusting your team, learning to delegate, and what leadership looks like once... more

In this episode, Reed sits down with Nikki Bashor to talk about what it really looks like to grow inside a scaling real estate media company. Nikki shares how she went from a new shooter learning the ropes to a highly efficient operator handling hund... more

In this episode, Reed and Mark unpack the reality that agents can feel loyal until they switch photographers and how that pushes media companies into scarcity thinking. We break down the luxury conversation and whether marketing yourself as luxury is... more

This week is our 5th episode in our monthly Upmarket Mastermind series! Each month Reed sits down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling their businesses. With the ma... more

Key Facts

Accepts Guests
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Peter Holmes
Account Manager at iGUIDE
iGUIDE
Episode: Ep. 104 - Action Item Spectacular!!!! Road to PMRE 2025 #11.
Natasha Robertson
Marketing Manager at iGUIDE
iGUIDE
Episode: Ep. 104 - Action Item Spectacular!!!! Road to PMRE 2025 #11.
Harman Walia
Co-founder of Fotello
Fotello
Episode: Ep. 104 - Action Item Spectacular!!!! Road to PMRE 2025 #11.
Adam Housley
Founder of SecondFloor
SecondFloor
Episode: Ep. 104 - Action Item Spectacular!!!! Road to PMRE 2025 #11.
Kelly Clark
Owner of Local Flavor Films in Atlanta, Georgia
Local Flavor Films
Episode: Ep. 103 - Takeaways from PMRE. Upmarket Mastermind #3.
Jennifer Lueck
Owner of Jennifer Lueck Photography in Prescott, Arizona
Jennifer Lueck Photography
Episode: Ep. 103 - Takeaways from PMRE. Upmarket Mastermind #3.
Elena Pastorius
Managing Director of Narwhal Creative
Narwhal Creative
Episode: Ep. 102 - Business Strategies to Scale your Creative Career with Elena Pastorius. Road to PMRE 2025 #10.
Matt Gia
CEO of AutoHDR and speaker at PMRE
AutoHDR
Episode: Ep. 101 - AI, AI, Captain! A Chat with Matt Gia. Road to PMRE 2025 #9.
Cheyenne Crawford
Atlanta manager for Infinite Views and former owner of Homestar Media
Infinite Views
Episode: Ep. 99 - Feel The Burn(out) with Cheyenne Crawford. Road to PMRE 2025 #8.

Host

Reed Fish
CEO and co-founder of Upmarket Media, focusing on the intersection of real estate photography and business growth solutions.

Reviews

4.8 out of 5 stars from 68 ratings
  • Amazing Podcast

    Thanks for everything you guys do at the UpMarket Media Podcast. I listen to you every day while I’m driving, and I’ve learned so much from your episodes. I’ve already implemented many of the tips and insights you share, and it’s been truly eye-opening—especially getting a better understanding of the backend of the real estate media business.

    Please keep doing what you’re doing. A lot of us out here are listening, learning, and growing because of your work. All the best, and thank you so much!

    Apple Podcasts
    5
    Harold Rivero Films
    Canada4 months ago
  • Great Resource

    Love this podcast and the team making it. It’s loaded with great information and tips and it’s even funny.

    Apple Podcasts
    5
    joshuakingortiz
    United States10 months ago
  • Brilliant show

    Always a great podcast to listen to while driving to shoots or sitting in the office. Very relatable content as a fellow photographer in real estate and lots of superb nuggets of information to take away from each episode. The informal format and banter between the hosts is good fun to listen to. Keep up the brilliant work!

    Apple Podcasts
    5
    Pint of Tennents
    United Kingdom2 years ago
  • Such great value for real estate media professionals!

    Reid, Mark and Chelsea bring such amazing insights to Upmarket podcast. Always relatable, always thought provoking, real estate media professionals can find a wealth of information and great ideas to scale the business and understand why they’re doing it!

    Thanks guys!

    Apple Podcasts
    5
    johnsincanada
    Canada3 years ago
  • Full Of Value

    This podcast has so much value for real estate photographers. From marketing, pricing and growing your business, to making sure you don’t feel alone with all the nonsense we deal with as real estate media professionals, this show has it all.

    Apple Podcasts
    5
    jaredspink
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Consistently offers valuable insights and actionable tips for real estate professionals.
Listeners enjoy the engaging and relatable format, making complex topics accessible.
The community feel fosters a sense of belonging among industry peers.
Praise for the authenticity and candid discussions about real-world challenges faced by real estate media professionals.
High-quality guests and well-structured episodes contribute to a positive listening experience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep. 81 - Unconventional Ways to Grow Your Business with Alex Coombs.
Q: How do you charge for social media management?
We charge $1,300 a month, and this includes content creation on top of the management services.
Ep. 81 - Unconventional Ways to Grow Your Business with Alex Coombs.
Q: So how have you managed the transition into having all these employees?
I teach my employees how to shoot just like me, and the quality control ensures consistency across our work.
Ep. 94 - Turning the Lens on Yourself with Simon Devitt. Road to PMRE 2025 #4.
Q: Is it like therapy or are you actually going to get the camera out?
The workshop will be 80-90% practical, focusing on personal exploration and creativity.
Ep. 94 - Turning the Lens on Yourself with Simon Devitt. Road to PMRE 2025 #4.
Q: So do you feel like you're enjoying it more because you are able to bring more of your authentic self?
Simon notes that being able to dictate terms allows for more enjoyment in his photography due to authenticity.
Ep. 97 - The Magic of Your Business. Road to PMRE 2025 #6.
Q: How do you keep your performances fresh after many years?
Murray finds the audience reaction makes each show new and interesting, emphasizing the importance of connecting with different people.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Content focuses on the business aspects of real estate photography and media, including strategies for growth, marketing, and networking. Engaging discussions among hosts and guests emphasize practical advice on scaling businesses efficiently, overcoming challenges in the market, and navigating the evolving landscape of real estate media. Unique insights often stem from personal experiences shared during episodes, fostering a sense of community among listeners who are primarily professionals in the field.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Pixl Marketing Show
2. PropMedia Podcast
3. The Minimalists
4. Bedros Keuilian Podcast Show
5. The Game with Alex Hormozi

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 118 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Peter Holmes
2. Natasha Robertson
3. Harman Walia
4. Adam Housley
5. Kelly Clark
6. Jennifer Lueck
7. Elena Pastorius
8. Matt Gia

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