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Artwork for Upmarket: The Business of Real Estate Photography & Media

Upmarket: The Business of Real Estate Photography & Media

Upmarket Studios
Real Estate Photography
Real Estate Media
PMRE
PMRE Conference
Video Marketing
Iguide
PMRE 2025
Social Media Marketing
Search Engine Optimization
Simon Devitt
Las Vegas
Social Media
Upmarket Media
AI In Real Estate Media
Social Media Management
Work-Life Balance
Networking
3D Tours
Personal Vulnerability
Artistic Intent

Talking about the business of Real Estate Photography, Video, 3D Imaging and Marketing, with an emphasis on learning how to scale a Real Estate Media business.

PublishesWeeklyEpisodes136Founded4 years ago
Number of ListenersCategories
EntrepreneurshipEducationHow ToBusiness

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Artwork for Upmarket: The Business of Real Estate Photography & Media

Latest Episodes

Growth sounds exciting until you're the one living through it. This week, Reed and Mark share what it's been like navigating their first week without an admin, bringing on support from others, and learning to trust people you don't know in the busine... more

In this Road to PMRE episode, Reed sits down with Alex Aaron to discuss what it really takes to scale a real estate media company. From breaking into new markets and growing to thousands of shoots each year to expanding into 48 states, Alex shares th... more

In this episode, Reed sits down with Upmarket Producer and Social Media Manager Molly Peart to talk about what actually goes into building a brand online. After a year of managing Upmarket's social presence, Molly shares the biggest lessons learned, ... more

This week is our 9th episode in our monthly Upmarket Mastermind series! Each month Reed sits down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling their businesses. With the ma... more

Key Facts

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Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Chelsea Froehlich
Former admin/office manager and long-time team member
Upmarket Media
Episode: Ep. 131 - Chelsea.
Kelsey Kurtis
Adventure brand photographer focused on empowering women in midlife
Kelsey Kurtis Photo
Episode: Ep. 130 - Are You Truly Happy? | Road to PMRE 2026 #5
Sam Benner
Broker at Y Realty; area leader and coach for Brilliant Tribe
Y Realty, Brilliant Tribe
Episode: Ep. 129 - Who Controls Real Estate?
Andrew Bramasco
Real estate photographer and educator
Self-employed / Bramasco Photography
Episode: Ep. 128 - Have You Hit the Ceiling? | Road to PMRE #4
Gary Kasl
Real estate photographer
Self-employed / Kasl Imaging
Episode: Ep. 128 - Have You Hit the Ceiling? | Road to PMRE #4
Matt Anderson
PMRE host and real estate photography veteran
PMRE Host
Episode: Ep. 126 - Hosting PMRE 2026 with Matt Anderson | Road to PMRE #3
Mike Santos
Owner of Santeezy Media
Santeezy Media
Episode: Ep. 125 - First LIVE Episode from Northern Spruce Summit
Karly Wojtowicz
Owner of Foothills Real Estate Media / Foothills Brand & Co.
Foothills Real Estate Media / Foothills Brand & Co.
Episode: Ep. 125 - First LIVE Episode from Northern Spruce Summit
Dustin McKibben
CEO/Founder, Art Home Photo
Art Home Photo
Episode: Ep. 122 - Driving Business (Literally.) - Road to PMRE 2026 #1 w/ Dustin McKibben

Host

Reed Fish
CEO and co-founder of Upmarket Media, often hosts with a focus on business strategy and community building.

Reviews

4.8 out of 5 stars from 68 ratings
  • Amazing Podcast

    Thanks for everything you guys do at the UpMarket Media Podcast. I listen to you every day while I’m driving, and I’ve learned so much from your episodes. I’ve already implemented many of the tips and insights you share, and it’s been truly eye-opening—especially getting a better understanding of the backend of the real estate media business.

    Please keep doing what you’re doing. A lot of us out here are listening, learning, and growing because of your work. All the best, and thank you so much!

    Apple Podcasts
    5
    Harold Rivero Films
    Canada8 months ago
  • Great Resource

    Love this podcast and the team making it. It’s loaded with great information and tips and it’s even funny.

    Apple Podcasts
    5
    joshuakingortiz
    United Statesa year ago
  • Brilliant show

    Always a great podcast to listen to while driving to shoots or sitting in the office. Very relatable content as a fellow photographer in real estate and lots of superb nuggets of information to take away from each episode. The informal format and banter between the hosts is good fun to listen to. Keep up the brilliant work!

    Apple Podcasts
    5
    Pint of Tennents
    United Kingdom2 years ago
  • Such great value for real estate media professionals!

    Reid, Mark and Chelsea bring such amazing insights to Upmarket podcast. Always relatable, always thought provoking, real estate media professionals can find a wealth of information and great ideas to scale the business and understand why they’re doing it!

    Thanks guys!

    Apple Podcasts
    5
    johnsincanada
    Canada3 years ago
  • Full Of Value

    This podcast has so much value for real estate photographers. From marketing, pricing and growing your business, to making sure you don’t feel alone with all the nonsense we deal with as real estate media professionals, this show has it all.

    Apple Podcasts
    5
    jaredspink
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights engaging banter and practical interview insights.
Audience notes the show helps combat loneliness in the industry through community and shared experiences.
Listeners praise actionable, real-world guidance for scaling real estate media businesses.

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Talking Points

Recent interactions between the hosts and their guests.

Ep. 117 - Alex Coombs: Getting Real
Q: Alex, you have coming up the Northern Spruce Summit—can you give listeners a snapshot of what to expect and why it matters?
The summit is about building a community for real estate media creators in Canada, featuring speakers and hands-on workshops, with a focus on sharing knowledge, collaboration, and lifting up the broader industry beyond traditional real estate agents.
Ep. 130 - Are You Truly Happy? | Road to PMRE 2026 #5
Q: How do you describe the role of branding in your new venture and what's your practical advice for listeners?
Define your brand, show up consistently, reveal the person behind the camera, and build income streams from authentic partnerships and content creation rather than relying solely on client work.
Ep. 130 - Are You Truly Happy? | Road to PMRE 2026 #5
Q: What led to your decision to pivot away from one-on-one branding shoots toward content creation and travel-focused work?
A long-standing reckoning with a client revealed I was treated as hired help; I needed a plan that aligned with my values and allowed me to explore adventure and women-in-midlife storytelling.
Ep. 130 - Are You Truly Happy? | Road to PMRE 2026 #5
Q: Are you excited to return to PMRE and be back on the show?
Yes, I am excited and I value the community, Brandon's belief in me, and the opportunity to bring a human element back to PMRE.
Ep. 112 - What Realtors Really Want From AI
Q: How do you see the role of real estate media providers evolving in a market with platform consolidation?
Media providers should position themselves as essential partners who help navigate regulatory and platform changes, deliver compliant, high-quality media, and maintain strong client relationships rather than just delivering a product.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

- This show targets real estate media professionals, focusing on building and scaling photography, video, 3D imaging and related marketing services for real estate. Episodes emphasize practical systems, client relationships, pricing, hiring, and leveraging new tech like AI and SEO to stay competitive. A standout aspect is the recurring focus on community and partnerships within the PMRE ecosystem, plus interview-style insights from practitioners who run real estate media businesses. Listeners can expect actionable tips, candid discussions about growth, burnout, and operational discipline, often tied to real estate markets and industry events.

- Noteworthy is the strong emphasis on scaling through process, hiring and leadership, plus regular... more

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this podcast launched 4 years ago and published 136 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Chelsea Froehlich
2. Kelsey Kurtis
3. Sam Benner
4. Andrew Bramasco
5. Gary Kasl
6. Matt Anderson
7. Mike Santos
8. Karly Wojtowicz

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