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Artwork for Upmarket: The Business of Real Estate Photography & Media

Upmarket: The Business of Real Estate Photography & Media

Upmarket Studios
Real Estate Photography
Real Estate Media
PMRE
PMRE Conference
PMRE 2025
Video Marketing
Social Media Marketing
Iguide
Search Engine Optimization
Simon Devitt
Social Media Management
Work-Life Balance
Networking
Las Vegas
Personal Vulnerability
Artistic Intent
Client Relationships
Social Media
Client Engagement
AI In Real Estate Media

Talking about the business of Real Estate Photography, Video, 3D Imaging and Marketing, with an emphasis on learning how to scale a Real Estate Media business.

PublishesWeeklyEpisodes131Founded4 years ago
Number of ListenersCategories
EducationHow ToBusinessEntrepreneurship

Listen to this Podcast

Artwork for Upmarket: The Business of Real Estate Photography & Media

Latest Episodes

In Road to PMRE #5, Reed sits down with Kelsey Kurtis for a conversation about burnout, reinvention, and finding the courage to pivot when something no longer feels right. Kelsey shares her journey from branding photography and content creation to bu... more

In this episode, Reed and Mark sit down with Sam Benner to explore one of the biggest questions facing the real estate industry today: who actually controls real estate? From major brokerage mergers and the growing influence of companies like Compass... more

In Road to PMRE #4, Reed sits down with Andrew Bramasco - @andrewbramasco and Gary Kasl - @ogkasl to discuss the realities of building a real estate photography business in today's market. The conversation covers everything from editing workflows, tu... more

This week is our 8th episode in our monthly Upmarket Mastermind series! Each month Reed sits down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling their businesses. With the ma... more

Key Facts

Accepts Guests
Accepts Sponsors
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Sam Benner
Broker at Y Realty; area leader and coach for Brilliant Tribe
Y Realty, Brilliant Tribe
Episode: Ep. 129 - Who Controls Real Estate?
Mike Santos
Owner of Santeezy Media
Santeezy Media
Episode: Ep. 125 - First LIVE Episode from Northern Spruce Summit
Karly Wojtowicz
Owner of Foothills Real Estate Media / Foothills Brand & Co.
Foothills Real Estate Media / Foothills Brand & Co.
Episode: Ep. 125 - First LIVE Episode from Northern Spruce Summit
Dustin McKibben
CEO/Founder, Art Home Photo
Art Home Photo
Episode: Ep. 122 - Driving Business (Literally.) - Road to PMRE 2026 #1 w/ Dustin McKibben
Nikki Bashor
Content creator and on-air guest co-host
Upmarket Media
Episode: Ep. 116 - Nikki Bashor: From New Hire to Pro
Sam Banner
Realtor and area leader; real estate coach
Ventura real estate agent; real estate coach
Episode: Ep. 112 - What Realtors Really Want From AI
Vince Collura
Founder of The Collective; former VHT/Gotham Photo Company executive
The Collective; VHT; Gotham Photo Company
Episode: Ep. 106 - Vince Collura on the Future of Our Industry. Road to PMRE 2025 #13.
Oliver Ward
Owner of Oliwood Films, real estate media coach
Oliwood Films
Episode: Ep. 105 - Running a Multinational REP Business with Oliver Ward. Road to PMRE 2025 #12.
Peter Holmes
Account Manager at iGUIDE
iGUIDE
Episode: Ep. 104 - Action Item Spectacular!!!! Road to PMRE 2025 #11.

Host

Reed Fish
CEO and co-founder of Upmarket Media, often hosts with a focus on business strategy and community building.

Reviews

4.8 out of 5 stars from 68 ratings
  • Amazing Podcast

    Thanks for everything you guys do at the UpMarket Media Podcast. I listen to you every day while I’m driving, and I’ve learned so much from your episodes. I’ve already implemented many of the tips and insights you share, and it’s been truly eye-opening—especially getting a better understanding of the backend of the real estate media business.

    Please keep doing what you’re doing. A lot of us out here are listening, learning, and growing because of your work. All the best, and thank you so much!

    Apple Podcasts
    5
    Harold Rivero Films
    Canada7 months ago
  • Great Resource

    Love this podcast and the team making it. It’s loaded with great information and tips and it’s even funny.

    Apple Podcasts
    5
    joshuakingortiz
    United Statesa year ago
  • Brilliant show

    Always a great podcast to listen to while driving to shoots or sitting in the office. Very relatable content as a fellow photographer in real estate and lots of superb nuggets of information to take away from each episode. The informal format and banter between the hosts is good fun to listen to. Keep up the brilliant work!

    Apple Podcasts
    5
    Pint of Tennents
    United Kingdom2 years ago
  • Such great value for real estate media professionals!

    Reid, Mark and Chelsea bring such amazing insights to Upmarket podcast. Always relatable, always thought provoking, real estate media professionals can find a wealth of information and great ideas to scale the business and understand why they’re doing it!

    Thanks guys!

    Apple Podcasts
    5
    johnsincanada
    Canada3 years ago
  • Full Of Value

    This podcast has so much value for real estate photographers. From marketing, pricing and growing your business, to making sure you don’t feel alone with all the nonsense we deal with as real estate media professionals, this show has it all.

    Apple Podcasts
    5
    jaredspink
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights engaging banter and practical interview insights.
Audience notes the show helps combat loneliness in the industry through community and shared experiences.
Listeners praise actionable, real-world guidance for scaling real estate media businesses.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep. 112 - What Realtors Really Want From AI
Q: How do you see the role of real estate media providers evolving in a market with platform consolidation?
Media providers should position themselves as essential partners who help navigate regulatory and platform changes, deliver compliant, high-quality media, and maintain strong client relationships rather than just delivering a product.
Ep. 112 - What Realtors Really Want From AI
Q: What should realtors focus on to leverage AI effectively in their business?
Focus on building a strong online presence that AI can reference: comprehensive FAQs, consistent branded content, and a portfolio of real estate media that demonstrates authenticity and usefulness, plus leveraging site plans and 3D tours to differentiate listings.
Ep. 122 - Driving Business (Literally.) - Road to PMRE 2026 #1 w/ Dustin McKibben
Q: How are you approaching growth beyond a single city?
By securing a foothold in Indianapolis through full-time staffing there, then scaling out with more photographers, a cold-call-to-warm-call approach, and a two-tier sales model that includes a dedicated client-care person to nurture relationships after acquisition.
Ep. 124 - Craving Community - Road to PMRE 2026 #2 with Oliver Ward
Q: Oliver, what are you going to be talking about at PMRE, without giving away the whole speech?
He's focusing on how to engineer a lifestyle-friendly, cross-border real estate media business, sharing practical steps to scale Canada and Costa Rica operations, manage two boutiques, and leverage their PMRE experiences to inspire others.
Ep. 81 - Unconventional Ways to Grow Your Business with Alex Coombs.
Q: How do you charge for social media management?
We charge $1,300 a month, and this includes content creation on top of the management services.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

- This show targets real estate media professionals, focusing on building and scaling photography, video, 3D imaging and related marketing services for real estate. Episodes emphasize practical systems, client relationships, pricing, hiring, and leveraging new tech like AI and SEO to stay competitive. A standout aspect is the recurring focus on community and partnerships within the PMRE ecosystem, plus interview-style insights from practitioners who run real estate media businesses. Listeners can expect actionable tips, candid discussions about growth, burnout, and operational discipline, often tied to real estate markets and industry events.

- Noteworthy is the strong emphasis on scaling through process, hiring and leadership, plus regular... more

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this podcast launched 4 years ago and published 131 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Sam Benner
2. Mike Santos
3. Karly Wojtowicz
4. Dustin McKibben
5. Nikki Bashor
6. Sam Banner
7. Vince Collura
8. Oliver Ward

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