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Artwork for The Spiro Podcast: Managing your Real Estate Photography & Videography Business

The Spiro Podcast: Managing your Real Estate Photography & Videography Business

Spiro
Real Estate Photography
Real Estate Media
Spiro
Business Growth
Client Acquisition
Client Relationships
Entrepreneurship
Real Estate
Artificial Intelligence
Time Management
Networking
Business Development
Photography
AI Photo Editing
Real Estate Agents
WOW Video Tours
Leadership
Business Management
Team Building
Real Estate Market

The Spiro Podcast covers the business of Real Estate Media. There’s a large volume of fantastic information on the creative aspect of the Real Estate Media Industry, but not as much on how to run the business side of a real estate media company. We’re here to help you grow and manage the business side of your business!

PublishesWeeklyEpisodes100Founded4 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for The Spiro Podcast: Managing your Real Estate Photography & Videography Business

Latest Episodes

You finally hire help—and then immediately wonder why they don’t work exactly like you.

In this episode, Craig and Todd talk through one of the hardest parts of growing a real estate media business: trusting other people with something you’ve spent ... more

What happens when your systems get better—but your client experience gets colder?

In this episode, Craig and Shannon explore how to simplify your business without removing the human element that keeps clients connected. Using ideas from The Human El... more

Todd and Shannon welcome James Bottomley of Haven Creatives to the Spiro Podcast for a conversation about creating more intentional, effective real estate video content. James shares how he got started in real estate media as a teenager, how Haven Cr... more

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Episode Summary

What happens when Todd and Craig throw out the script and answer the kinds of questions that usually stay behind the scenes? In this episode of the Spiro Podcast, the conversation gets more candid, personal, and unpredictable as they ... more

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Recent Guests

James Bottomley
Founder/creative director at Haven Creatives, real estate media specialist
Haven Creatives
Episode: Using Video to Build Brands, Not Just Listings - James Bottomley
Heather Haas
Keynote speaker at Spiro Sync, realtor, trainer, influencer
Individual guest (Real estate professional)
Episode: Why Agents Breakup With You - Heather Haase
Matt Gia
Owner of AutoHDR, real estate media expert
AutoHDR
Episode: Create AI Workflows that Work for Your Business
Clay Whistler
Owner of Whistler Studios, real estate media entrepreneur
Whistler Studios
Episode: Avoiding Burnout - Clay Whisler
JD Surrett
Owner, Tailwind Media Group
Tailwind Media Group
Episode: Airbnb vs Residential Listings – JD Surrett
Chris Thompson
Owner of CST Media Productions, real estate media entrepreneur
CST Media Productions
Episode: Overcoming Imposter Syndrome - Chris Thompson
Nick Narodny
Co-founder and president of Titus
Titus
Episode: How to Get Two Brokerage Presentations a Month - Nick Narodny from TITUS
Alex Coombs
Owner of Northern Spruce Media
Northern Spruce Media
Episode: The "Full Plate" Framework: Alex Coombs - Northern Spruce Media
Aaron Smith
Sales Director of Cubicasa
Cubicasa
Episode: Bundles & Packages - Aaron Smith from Cubicasa

Hosts

Craig Magrum
Co-host and podcast host combining real estate media expertise with business leadership.
Todd Kivimaki
Host and founder/co-presenter focusing on managing real estate media businesses and scaling operations.

Reviews

4.6 out of 5 stars from 39 ratings
  • Good but…

    Good real estate media podcast but they drank the Eli Jones Kool-Aid and went way downhill after constantly bragging him up.

    Apple Podcasts
    1
    dr3van
    United Statesa year ago
  • Amazing and helpful

    This podcast helped me improve my business and scale it too, not to mention its fun and entertaining while providing a quality realty check into what you are dong well as a REP and where you are lacking, keep on rocking Tod and Craig love u guys !

    Apple Podcasts
    5
    Bajko14
    Canadaa year ago
  • Hands down the best REP podcast around

    Listened to the other of the podcasts and they are very good but this one packs so much tactical and strategic knowledge about the business, customer service, sales and always really important to run the business. Thank you Todd and team!

    Apple Podcasts
    5
    Bugbug76
    United States3 years ago
  • Super valuable content

    Craig and Todd really provide so much value in this podcast…

    It’s one of the few podcasts out there for the hyper niche real estate media market that I can look fwd to with consistency and regularity .

    Thanks Craig and Todd!!!

    Apple Podcasts
    5
    Go DJI
    United States3 years ago
  • This is a blessing!

    Todd and Craig really go over and beyond helping people in the industry. Not only by offering a great service, but by unmatched wisdom and support. Every episode you’ll learn a new nugget of info that you can immediately use in your workflow/systems.

    Apple Podcasts
    5
    BourbonBoss
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some episodes attract critiques from listeners who disagree with certain hosts' perspectives or endorsements.
Listeners praise the hosts for practical advice on pricing, processes, and growth.
The show is highly actionable with tactical takeaways for real estate media businesses.

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Talking Points

Recent interactions between the hosts and their guests.

Using Video to Build Brands, Not Just Listings - James Bottomley
Q: What should agents do to avoid mimicking others and stay authentic when creating branding content?
Agents should lean into their unique traits and story, avoid copying others, and use a brand-development framework that starts with desired outcomes, then builds associations, content themes, and unique angles that only they can bring.
Using Video to Build Brands, Not Just Listings - James Bottomley
Q: How do you determine the length and format of videos for different platforms and objectives?
Length isn't the sole determinant; for social media the sweet spot is typically 45-60 seconds to keep engagement, while MLS listing videos can be longer to showcase more detail. The key is to align format with the objective and audience, not just chase views.
Using Video to Build Brands, Not Just Listings - James Bottomley
Q: Oh, that's great. Now, James, can you walk us through the levels and tiers of influence and marketing you discussed at the summit?
I described a structured funnel: start with awareness content to reach new people, move to consideration by building trust and showing capabilities, and finally to conversion that could be a direct sale or a lead inquiry. Then we translate those same funnel stages into branding content to help agents establish a personal, long-term presence that isn't solely tied to listings.
How to Get Two Brokerage Presentations a Month - Nick Narodny from TITUS
Q: What role does data play in convincing brokers to try a new media provider?
Show how listings perform relative to market metrics (price per square foot, days on market) and explain that stronger media correlates with higher sale prices and faster sales, making the case for ongoing collaboration.
How to Get Two Brokerage Presentations a Month - Nick Narodny from TITUS
Q: How should a photographer structure an initial offer to a broker or office manager?
Start with ideas that help the broker look like a hero to their agents, such as programs that improve recruitment or enable faster closings, and present flexible options (free shoots, discounts, or features like Titus data) tied to tangible outcomes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on the business side of running a real estate media company, with practical guidance on pricing, packaging, client management, scaling teams, and operations. Episodes frequently tackle workflows, technology adoption (AI, data, floor plans), burnout prevention, compliance, and building lasting partnerships with real estate professionals. Listeners can expect tactical frameworks, real-world tales from real estate media founders, and actionable steps to grow profitability while maintaining service quality. A standout aspect is the strong emphasis on systems, delegation, and partnerships (agents, brokerages, and data platforms), making it particularly valuable for operators, agency owners, and senior-level photographers and vid... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Upmarket: The Business of Real Estate Photography & Media
2. PropMedia Podcast
3. The Game with Alex Hormozi
4. The Ramsey Show
5. Craig Groeschel Leadership Podcast

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. James Bottomley
2. Heather Haas
3. Matt Gia
4. Clay Whistler
5. JD Surrett
6. Chris Thompson
7. Nick Narodny
8. Alex Coombs

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