Around the Workstand
WorkstandAround the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers le... more
| Publishes | Twice monthly | Episodes | 133 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||
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Latest Episodes
Tim Johnson discusses his work helping relaunch Italian bicycle brand Wilier in the U.S. through Unofficial, a distribution group based in Canada. The new arrangement began in April. Johnson’s role now involves working with dealers and focuses on reb... more
Brian Rawlings, Workstand's Senior Business Development Executive, speaks with Jesse Hull of Bentonville Bicycle Company about the town and their stores. The business began as Spoke, a small shop built from shipping containers near Bentonville’s trai... more
While in Bentonville, AR, at the People for Bikes Shift '26 conference, Mark Still took the opportunity to visit with former co-worker at Workstand, Liam Donoghue, now the Senior Research Manager at People for Bikes, to discuss his work developing da... more
Steph Allen, National Sales Manager for Giant Bicycle, sat down with Brian Rawlings, Senior Business Development Executive at Workstand, to describe her entry into the cycling industry. A bike-shop job led to three years as a demo driver, where she e... more
We discuss marketing ideas for November, beginning with the end of daylight saving time on November 1. We recommend featuring bike lights and reflective gear, keeping the product range focused, training staff to explain light features and customer ne... more
In this episode, we talk about October marketing ideas for bike shops as we move from summer into fall. We focus on how stores can use the seasonal shift to promote new arrivals, support in-store sales, and keep the website aligned with what customer... more
Summer is closing up, kids are headed back to school, and September can be the gateway to the holiday season if you're prepared. Here are our tips for marketing your store in September. What did we miss? What works for you?
• Back to School• Histori... more
Bike shop owners and managers are often diligent about merchandising in their stores. The same type of attention can make a positive difference on bike shop websites. Let's talk about homepage merchandising! It's exciting, right?
• “Above the fold” ... more
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Around the Workstand launched 5 years ago and published 133 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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