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Artwork for NBDA: Bicycle Retail Radio

NBDA: Bicycle Retail Radio

National Bicycle Dealers Association
Bicycle Industry
E-Bikes
Tariffs
Bicycle Retail
Bicycle Retailers
Bicycle Retail Industry
Retail Strategies
E-Mobility
Customer Experience
Community Engagement
National Bicycle Dealers Association
Inventory Management
Bike Rentals
Bicycle Safety
Retail Design
Customer Engagement
Customer Service
Retailer-Supplier Relationships
Artificial Intelligence
Operational Excellence

The NBDA’s bicycle industry podcast brings retailers, vendors, advocates, and thought leaders to the mic for honest discussions about the latest issues facing retailers, while taking an in-depth look at the person within the profession. Content that proves relatable and thought producing, directed at exposing real-world tips and information to help retailers find success within the bicycle industr... more

PublishesWeeklyEpisodes539Founded7 years ago
Number of ListenersCategories
EducationBusinessEntrepreneurship

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Artwork for NBDA: Bicycle Retail Radio

Latest Episodes

In this in-depth conversation, Mark Vandermolen, Managing Director, and Steven Tenure, Aftermarket & OEM Sales Manager at FSA, share their personal journeys in the cycling industry, dive into FSA and Vision’s product ranges and innovations, and discu... more

YouTube

In this episode of Bicycle Retail Radio, Mike Massey, Founder and CEO of Locally, and Justin Kotzmoyer, Retail Activation Manager, explain how riders are shopping in 2026 and how independent bike shops can capture more sales.

They dive into why most... more

YouTube

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

The team at Human Powered Solutions has over 24... more

YouTube

E-bikes are no longer the future of cycling retail, they're the present. And with that growth comes a whole new set of questions retailers need to be ready to answer.

On March 25th, NBDA brought together a panel of industry experts for a wide-rangin... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Jennifer Crawford
Customer Experience Manager at Strider Bikes
Strider Bikes
Episode: Growing the Next Generation of Riders: Jennifer Crawford and Kent Jacobs on Strider Bikes, Youth Cycling, and Dealer Success
Kent Jacobs
Product Manager at Strider Bikes
Strider Bikes
Episode: Growing the Next Generation of Riders: Jennifer Crawford and Kent Jacobs on Strider Bikes, Youth Cycling, and Dealer Success
Peter Arlein
Founder and CEO of Mountain Flow
Mountain Flow
Episode: High-Performance, Plant-Based with mountainFLOW Founder Peter Arlein
Nicole Manetti
CX Story founder/leader focusing on customer experience
CX Story
Episode: A View of Retail From Outside the Bike World: Retailer Design Flex - Episode 20
Taylor Tissen
CX Story co-leader focusing on storytelling and experiential design
CX Story
Episode: A View of Retail From Outside the Bike World: Retailer Design Flex - Episode 20
Brian Hawkins
Expert in bike shop design and merchandising with Fixture Lab
Fixture Lab
Episode: Planning Your Remodel: Retailer Design Flex - Episode 19
Steve Bina
Consultant with decades of experience in bicycle and e-mobility technology
Human Powered Solutions
Episode: NBDA News Hour - October 2025
Stephen Phunky Proffitt
Technical Account Manager at Bosch eBike System
Bosch eBike System
Episode: Bosch Dealer Training Tour 2025: Elevating E-Bike Service & Retailer Success
Yan Lee
Affiliate Manager at Zidy who discusses customer communication strategies.
Zidy
Episode: Retail is a Conversation: Smarter Customer Communication with Yan Lee of Zidy

Host

Heather Mason
Executive Director of the NBDA and frequent host/co-host on Bicycle Retail Radio; leads industry conversations with retailers and vendors.

Reviews

4.6 out of 5 stars from 59 ratings
  • Bicycle dealers: Make the time to listen.

    Every bicycle store can learn valuable lessons from Heather and her guests. The topics of discussion vary widely but they are all about running the best possible bicycle business.

    Apple Podcasts
    5
    Mr. Kudzu
    United Statesa year ago
  • Love it

    I’m not even a bike dealer, but I love this podcast. The shop talk makes bike retail attractive. I’m sure it’s tough, but this resource would be really helpful. Fun stuff.

    Apple Podcasts
    5
    runmat
    United Statesa year ago
  • Amazing, actionable advice and great perspectives!

    Can’t recommend this podcast enough for anyone in bike retail or desiring insights into the industry. As a life-long bike retail employee, I love hearing about the various community building events, marketing initiatives, mission statements, merchandising methods, service processes, advocacy efforts and even signage recommendations. They cover it all in a SUPER upbeat and positive way. Kudos to the whole NBDA team and friends!

    Apple Podcasts
    5
    breezy creezy
    United States2 years ago
  • Hard to listen

    Positives: 1 or 2 ideas out of some episodes. Negatives: needs a new host that is not over the top and is realistic with what it’s really like working or managing a shop. Mostly common sense topics and ideas presented by a host that needs to be replaced. Hard to listen to. Actually I have one more positive comment. Please, all our competitor bike shops, please take her advice. It’s the same ol’ same ol’ way of doing LBS and really has nothing new to say. Our shop is coming from an entirely diffe... more

    Apple Podcasts
    1
    BigD696969696969bb
    United States2 years ago
  • So glad I found you

    I love the Friday Flex. Every week I’m going to get better by 1%.

    The interviews are helpful and interesting as a newbie bike retailer.

    Apple Podcasts
    5
    BBwpg
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

- Some listeners feel the host could be more grounded or aligned with real-world shop challenges.
- Many praise guest lineup and industry-focused insights across episodes.
- Viewers appreciate actionable, real-world tips for shop profitability and operations.
- The format is long-form and interview-driven, which works for many but may be time-constrained for others.
- Community-building and education around cycling retail are frequently highlighted as strengths.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Growing the Next Generation of Riders: Jennifer Crawford and Kent Jacobs on Strider Bikes, Youth Cycling, and Dealer Success
Q: Can you tell us why Strider is involved in advocacy beyond the product?
Advocacy stems from a passionate belief that riding is a foundational life skill that benefits kids' development, mobility, and confidence, and it helps build a larger, sustainable base of riders who will later engage with the full Strider family of products.
The Friday Retailer Flex - Episode 186
Q: When does it get to be too much in terms of communication?
While overcommunication is possible, most shops struggle to use the tools enough, but marketing messages should be tailored to avoid overwhelming customers.
The Friday Retailer Flex - Episode 186
Q: What successful traits have you noticed among retailers that help them run a profitable business?
Successful retailers are adaptive, focusing on integrating customer preferences into their operations and effectively using communication tools.
The Friday Retailer Flex - Episode 186
Q: How can retailers optimize customer communication and engagement using the platform?
Zidy aims to facilitate conversations quickly using web chat that converts to SMS for easy communication, keeping retailers front of mind for customers.
The Friday Retailer Flex - Episode 185
Q: How would retailers get involved with Bicycle?
Retailers can start listing bikes directly on the platform and also contact Bicycle via a dedicated page for NBDA members.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Age Range
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Frequently Asked Questions About NBDA: Bicycle Retail Radio

What is NBDA: Bicycle Retail Radio about and what kind of topics does it cover?

A practical, practitioner-focused show for bicycle retailers and the broader bike industry. Episodes commonly cover how to improve store profitability, merchandising, service operations, retailer education, and industry trends such as e-bikes, safety, and regulatory issues. Guests range from NBDA leaders to shop owners, brand managers, and industry consultants, delivering actionable tips, real-world case studies, and community-building ideas. Notable strengths include long-form, guest-driven conversations, a positive industry outlook, and a clear emphasis on supporting independent bike shops with tangible takeaways for pricing, space planning, inventory, and customer experience.

Where can I find podcast stats for NBDA: Bicycle Retail Radio?

Rephonic provides a wide range of podcast stats for NBDA: Bicycle Retail Radio. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to NBDA: Bicycle Retail Radio and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does NBDA: Bicycle Retail Radio get?

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What are the audience demographics for NBDA: Bicycle Retail Radio?

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How many subscribers and views does NBDA: Bicycle Retail Radio have?

To see how many followers or subscribers NBDA: Bicycle Retail Radio has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to NBDA: Bicycle Retail Radio?

These podcasts share a similar audience with NBDA: Bicycle Retail Radio:

1. Marginal Gains Cycling Podcast, Presented by Silca
2. With Pace
3. Singletracks Mountain Bike Podcast
4. How I Built This with Guy Raz
5. The BikeRadar Podcast

How many episodes of NBDA: Bicycle Retail Radio are there?

NBDA: Bicycle Retail Radio launched 7 years ago and published 539 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact NBDA: Bicycle Retail Radio?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for NBDA: Bicycle Retail Radio?

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View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for NBDA: Bicycle Retail Radio?

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What guests have appeared on NBDA: Bicycle Retail Radio?

Recent guests on NBDA: Bicycle Retail Radio include:

1. Jennifer Crawford
2. Kent Jacobs
3. Peter Arlein
4. Nicole Manetti
5. Taylor Tissen
6. Brian Hawkins
7. Steve Bina
8. Stephen Phunky Proffitt

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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