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NBDA: Bicycle Retail Radio

National Bicycle Dealers Association
Bicycle Industry
E-Bikes
Tariffs
Bicycle Retail
E-Mobility
Bicycle Retailers
Bicycle Retail Industry
Retail Strategies
Customer Experience
Community Engagement
Inventory Management
National Bicycle Dealers Association
Bike Rentals
Bicycle Safety
Retail Design
Customer Engagement
Customer Service
Retailer-Supplier Relationships
Artificial Intelligence
Bikeflights

The NBDA’s bicycle industry podcast brings retailers, vendors, advocates, and thought leaders to the mic for honest discussions about the latest issues facing retailers, while taking an in-depth look at the person within the profession. Content that proves relatable and thought producing, directed at exposing real-world tips and information to help retailers find success within the bicycle industr... more

PublishesWeeklyEpisodes560Founded7 years ago
Number of ListenersCategories
EntrepreneurshipBusinessEducation

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Artwork for NBDA: Bicycle Retail Radio

Latest Episodes

Missed our Growing Ridership panel this August? Listen now in this week's Bicycle Retail Radio episode.

This panel brings proactive thoughts on solutions that could facilitate growth in ridership numbers and a return to cycling. Panel lead members h... more

Andreas Gabrielsen, owner of Gradient Bike Shop, shares how he transformed a basement bike repair side project into a successful mobile bicycle service business in southern New Jersey.

We discuss rethinking the traditional bike shop model, creating ... more

YouTube

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

The team at Human Powered Solutions has over 24... more

YouTube

Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues. Special guest Jolie Hershey on this episode.

For the best experience, watch th... more

YouTube

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Andreas Gabrielsen
Founder, Gradient Bike Shop (mobile-first bike shop)
Gradient Bike Shop
Episode: Meeting Customers Where They’re At: Andreas Gabrielsen of Gradient Bike Shop
Brandon Andrews
Director of the Bicycle Technology Program at Northwest Arkansas Community College
Northwest Arkansas Community College (NWACC)
Episode: NBDA Certified Bicycle Service Technician Microcredential with NWACC
Martyn Ashton
Mountain Bike Trials legend; founder of RideAble Now
RideAble Now
Episode: When the Journey Becomes the Mission: Martyn Ashton on RideAble Now, Adaptive Riding & the Future of Inclusive Cycling
Brandon Morphew
Founder and CEO of Miso Partners
Miso Partners
Episode: Growing Ridership and Retailer Foot Traffic Panel 5/19/26 Recap
Bob DeVicius
Speaker featured in the episode (retailer/industry voice)
Episode: NBDA News Hour - April 2026
Michael Forte
owner of the Bike Shop List
Bike Shop List
Episode: Retailer & Supplier Best Practices Panel 5/12/26 Recap
Patrick Clap
from Citrus Lime
Citrus Lime
Episode: Retailer & Supplier Best Practices Panel 5/12/26 Recap
Michael Pasquale
of Micro Mobility Connects
Micro Mobility Connects
Episode: Retailer & Supplier Best Practices Panel 5/12/26 Recap
Greg Britton
of Wheel Sport Bikes
Wheel Sport Bikes
Episode: Retailer & Supplier Best Practices Panel 5/12/26 Recap

Hosts

Heather Mason
Executive Director of NBDA; host of NBDA Bicycle Retail Radio; handles program direction and guest curation.
Frances Abbott
Host of Bicycle Retail Radio; NBDA staff member handling program notes and Canadian NBDA activities.

Reviews

4.6 out of 5 stars from 65 ratings
  • Excellent and relatable

    The NBDA does a fantastic job of sharing their knowledge to support specialty bicycle retailers, and with great content and guests through this show. Thanks for all you do through the podcast and beyond!

    Apple Podcasts
    5
    Danimal 😁
    United States3 months ago
  • Owner Two Wheeler Dealer bicycle retail store

    I am a bicycle dealer of 50 years and I love these podcasts. They help me understand our industry and where we are headed as a whole. I look forward to every one! Jim Mincher - Two Wheeler Dealer - Wilmington , NC

    Apple Podcasts
    5
    Two Wheeler Dealer NC
    United States3 months ago
  • So greatful

    so grateful for the great work that Heather and her crew do I listen religiously every week and it always Sparks imagination and ideas for us and our little small business in Ocala Florida. We are all part of a beautiful ecosystem and this podcast brings it all together.

    Apple Podcasts
    5
    qtn123
    United States3 months ago
  • Bicycle dealers: Make the time to listen.

    Every bicycle store can learn valuable lessons from Heather and her guests. The topics of discussion vary widely but they are all about running the best possible bicycle business.

    Apple Podcasts
    5
    Mr. Kudzu
    United States2 years ago
  • Love it

    I’m not even a bike dealer, but I love this podcast. The shop talk makes bike retail attractive. I’m sure it’s tough, but this resource would be really helpful. Fun stuff.

    Apple Podcasts
    5
    runmat
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the show for practical, actionable advice and real-world shop insights.
Some reviews note host delivery pacing or energy; overall feedback highlights education and community focus.
Guests and topics are diverse, reflecting broad industry perspectives and trends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Meeting Customers Where They’re At: Andreas Gabrielsen of Gradient Bike Shop
Q: How has e-bike service changed your business?
Training and equipment investments in e-bike maintenance opened a significant new revenue stream. I learned through courses and started handling diagnostics in stages, which helped me price services more accurately and educate customers about what's feasible.
Meeting Customers Where They’re At: Andreas Gabrielsen of Gradient Bike Shop
Q: How did you decide to go mobile rather than brick-and-mortar initially?
I started with a small, basement-based operation and looked at the cost of leasing a space. The mobile route offered much lower overhead, the ability to reach customers at home, and the flexibility to scale as I learned what customers wanted, making it the most sensible path to growth.
Shipping Smarter: Bikeflights Shipping Updates, RFID Tracking, and What Retailers Need to Know
Q: What trends are you seeing in consumer shipping behavior and where are people shipping to?
We're seeing a shift toward more online ordering and online presence for retailers, with growth in peer-to-peer and e-commerce shipments. Retailers are increasingly offering online fulfillment and shops are turning shipping into a service, sometimes selling or facilitating shipping for customers, and using it as a new revenue stream. There's also strong interest in expanding online marketplaces and ensuring fast, reliable delivery with better tracking, including RFID labels for enhanced visibility.
NBDA Certified Bicycle Service Technician Microcredential with NWACC
Q: How long are the certifications valid, and is there a need for re-testing?
Currently, the micro-credential does not require re-application or re-testing on a fixed schedule; there are plans for potential future additions, but this credential is not a renewal requirement at this time.
NBDA Certified Bicycle Service Technician Microcredential with NWACC
Q: What is the cost and what does it cover?
Individually about $252 per course, with a total around $1,250 for the full micro-credential; it covers five badges plus essential modules and includes on-site testing for hands-on skills.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About NBDA: Bicycle Retail Radio

What is NBDA: Bicycle Retail Radio about and what kind of topics does it cover?

This show targets bicycle retailers and industry professionals with in-depth discussions on current retail challenges, industry policy, and practical strategies. Episodes frequently cover merchandising, inventory management, e-bike safety and education, local community partnerships, and how technology platforms and microcredentials can support shop operations and staff development. A notable strength is the breadth of guests, ranging from shop owners and brand representatives to safety advocates and educational organizations, offering tangible tactics for growing sales, improving service, and navigating regulatory issues. Listeners often praise the actionable focus, community emphasis, and the mix of strategy with real-world shop floor expe... more

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NBDA: Bicycle Retail Radio launched 7 years ago and published 560 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on NBDA: Bicycle Retail Radio?

Recent guests on NBDA: Bicycle Retail Radio include:

1. Andreas Gabrielsen
2. Brandon Andrews
3. Martyn Ashton
4. Brandon Morphew
5. Bob DeVicius
6. Michael Forte
7. Patrick Clap
8. Michael Pasquale

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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