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NBDA: Bicycle Retail Radio

National Bicycle Dealers Association
Bicycle Industry
E-Bikes
Tariffs
Bicycle Retail
Bicycle Retail Industry
E-Mobility
Bicycle Retailers
Retail Strategies
Customer Experience
Community Engagement
National Bicycle Dealers Association
Inventory Management
Retail Design
Bike Rentals
Bicycle Safety
Customer Engagement
Customer Service
Retailer-Supplier Relationships
Artificial Intelligence
Bikeflights

The NBDA’s bicycle industry podcast brings retailers, vendors, advocates, and thought leaders to the mic for honest discussions about the latest issues facing retailers, while taking an in-depth look at the person within the profession. Content that proves relatable and thought producing, directed at exposing real-world tips and information to help retailers find success within the bicycle industr... more

PublishesWeeklyEpisodes564Founded7 years ago
Number of ListenersCategories
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Artwork for NBDA: Bicycle Retail Radio

Latest Episodes

Did you miss our September panel?

The Retailer-Focused E-Bike Safety & Standards Panel meets three times per year for a 60-minute session, covering two timely topics selected from member input.

The NBDA regularly brings together industry experts to... more

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

The team at Human Powered Solutions has over 24... more

What happens when a bike shop grows, changes, or takes on new categories? In this episode of Bicycle Retail Radio, Jo Ann Betty and Rebecca Martinez, Bicycle Specialists with ISU Marvin Insurance, share what they’ve learned from working with Specialt... more

YouTube

NBDA Executive Director Heather Mason returns with Bicycle Retailer and Industry News, for the third installment of the BRAIN Quarterly News Hour — breaking down the biggest stories shaping specialty bike retail.

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Clint Sandusky
E-bike expert and law enforcement bike patrol instructor
Episode: Retailer-Focused E-Bike Safety & Standards Panel 9/1/26 Recap
Michael Pasquale
E-bike retailer and owner with 15 years of industry experience
Micro Mobility Connect
Episode: Retailer-Focused E-Bike Safety & Standards Panel 9/1/26 Recap
Jay Townley
Industry veteran with Human-Powered Solutions
Human-Powered Solutions
Episode: Retailer-Focused E-Bike Safety & Standards Panel 9/1/26 Recap
Peter Woolery
Founder of Bicycle Market Research
Bicycle Market Research
Episode: Retailer-Focused E-Bike Safety & Standards Panel 9/1/26 Recap
Jo Ann Betty
commercial wine sales producer on bicycle team
Marvin Insurance
Episode: Protecting the Business Behind the Bikes: Jo Ann Betty & Rebecca Martinez of ISU Marvin Insurance
Rebecca Martinez
bicycle specialist
Marvin Insurance
Episode: Protecting the Business Behind the Bikes: Jo Ann Betty & Rebecca Martinez of ISU Marvin Insurance
Bob Marjavicius
Industry advisor
—
Episode: Growing Ridership and Retailer Foot Traffic Panel 8/25/26 Recap
Karen Talley-Mead
CEO
Cardinal Bicycle, Roanoke, Virginia
Episode: Growing Ridership and Retailer Foot Traffic Panel 8/25/26 Recap
Stu Hennessey
Owner/Operator
Alki Bicycle Company, West Seattle
Episode: Growing Ridership and Retailer Foot Traffic Panel 8/25/26 Recap

Hosts

Heather Mason
Executive Director of NBDA; host of NBDA Bicycle Retail Radio; handles program direction and guest curation.
Frances Abbott
Host of Bicycle Retail Radio; NBDA staff member handling program notes and Canadian NBDA activities.

Reviews

4.6 out of 5 stars from 65 ratings
  • Excellent and relatable

    The NBDA does a fantastic job of sharing their knowledge to support specialty bicycle retailers, and with great content and guests through this show. Thanks for all you do through the podcast and beyond!

    Apple Podcasts
    5
    Danimal 😁
    United States4 months ago
  • Owner Two Wheeler Dealer bicycle retail store

    I am a bicycle dealer of 50 years and I love these podcasts. They help me understand our industry and where we are headed as a whole. I look forward to every one! Jim Mincher - Two Wheeler Dealer - Wilmington , NC

    Apple Podcasts
    5
    Two Wheeler Dealer NC
    United States4 months ago
  • So greatful

    so grateful for the great work that Heather and her crew do I listen religiously every week and it always Sparks imagination and ideas for us and our little small business in Ocala Florida. We are all part of a beautiful ecosystem and this podcast brings it all together.

    Apple Podcasts
    5
    qtn123
    United States4 months ago
  • Bicycle dealers: Make the time to listen.

    Every bicycle store can learn valuable lessons from Heather and her guests. The topics of discussion vary widely but they are all about running the best possible bicycle business.

    Apple Podcasts
    5
    Mr. Kudzu
    United States2 years ago
  • Love it

    I’m not even a bike dealer, but I love this podcast. The shop talk makes bike retail attractive. I’m sure it’s tough, but this resource would be really helpful. Fun stuff.

    Apple Podcasts
    5
    runmat
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the show for practical, actionable advice and real-world shop insights.
Some reviews note host delivery pacing or energy; overall feedback highlights education and community focus.
Guests and topics are diverse, reflecting broad industry perspectives and trends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

NBDA News Hour - September 2026
Q: What does this mean at the shop level for us, Jay? Anything bicycle retailers need to understand about refunds, to expect anything, what it might mean on prices going forward?
Tariffs can raise product costs before courts rule on their legality. Refunds go to importers of record rather than consumers or retailers, while further tariff changes may create additional price increases and uncertainty. Retailers should monitor costs and inventory turns carefully.
NBDA News Hour - September 2026
Q: What's the state of the industry?
The panel describes a stuttering, unsettled market, with uneven manufacturer results, economic uncertainty, tariff pressure, and cautious business decisions.
Retailer-Focused E-Bike Safety & Standards Panel 9/1/26 Recap
Q: How can retailers confidently promote and sell compliant Class 3 e-bikes when consumers have access to throttle-equipped 28-mile-an-hour models from major brands?
Sandusky advises retailers to follow local, state, and federal rules and sell compliant products. Woolery explains that throttle presence alone is not the decisive factor: regulations focus on motor-only operation and speed, and requirements vary by jurisdiction.
Retailer-Focused E-Bike Safety & Standards Panel 9/1/26 Recap
Q: What responsibility do manufacturers, distributors, retailers, and industry associations have in ensuring products are accurately represented?
Panelists say retailers should verify local regulations, compare product specifications with legal definitions, check certifications, educate customers, and maintain consistent sales and service policies. They also call on manufacturers and industry organizations to support accurate marketing, compliance, and consumer education.
From Local Shop to National Leadership: Insights and Advice with Steph Allen
Q: What advice would you give to someone considering a later-life entry into cycling or a career shift into a different industry?
Start by getting really good at the now, understand the basics deeply, and build from there; don't rush to the next step before you've solidified the current skills, because those foundational skills will carry you forward in any role.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
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Frequently Asked Questions About NBDA: Bicycle Retail Radio

What is NBDA: Bicycle Retail Radio about and what kind of topics does it cover?

This show targets bicycle retailers and industry professionals with in-depth discussions on current retail challenges, industry policy, and practical strategies. Episodes frequently cover merchandising, inventory management, e-bike safety and education, local community partnerships, and how technology platforms and microcredentials can support shop operations and staff development. A notable strength is the breadth of guests, ranging from shop owners and brand representatives to safety advocates and educational organizations, offering tangible tactics for growing sales, improving service, and navigating regulatory issues. Listeners often praise the actionable focus, community emphasis, and the mix of strategy with real-world shop floor expe... more

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How many listeners does NBDA: Bicycle Retail Radio get?

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How many subscribers and views does NBDA: Bicycle Retail Radio have?

To see how many followers or subscribers NBDA: Bicycle Retail Radio has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to NBDA: Bicycle Retail Radio?

These podcasts share a similar audience with NBDA: Bicycle Retail Radio:

1. Huberman Lab
2. The Tim Ferriss Show
3. Velo Podcast
4. The BikeRadar Podcast
5. Ask a Cycling Coach Podcast - Presented by TrainerRoad

How many episodes of NBDA: Bicycle Retail Radio are there?

NBDA: Bicycle Retail Radio launched 7 years ago and published 564 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact NBDA: Bicycle Retail Radio?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on NBDA: Bicycle Retail Radio?

Recent guests on NBDA: Bicycle Retail Radio include:

1. Clint Sandusky
2. Michael Pasquale
3. Jay Townley
4. Peter Woolery
5. Jo Ann Betty
6. Rebecca Martinez
7. Bob Marjavicius
8. Karen Talley-Mead

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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