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Artwork for NBDA: Bicycle Retail Radio

NBDA: Bicycle Retail Radio

National Bicycle Dealers Association
Bicycle Industry
E-Bikes
Tariffs
Bicycle Retail
Bicycle Retail Industry
E-Mobility
Bicycle Retailers
Retail Strategies
Customer Experience
Community Engagement
National Bicycle Dealers Association
Inventory Management
Retail Design
Bike Rentals
Bicycle Safety
Customer Engagement
Customer Service
Retailer-Supplier Relationships
Artificial Intelligence
Bikeflights

The NBDA’s bicycle industry podcast brings retailers, vendors, advocates, and thought leaders to the mic for honest discussions about the latest issues facing retailers, while taking an in-depth look at the person within the profession. Content that proves relatable and thought producing, directed at exposing real-world tips and information to help retailers find success within the bicycle industr... more

PublishesWeeklyEpisodes567Founded7 years ago
Number of ListenersCategories
EntrepreneurshipBusinessEducation

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Artwork for NBDA: Bicycle Retail Radio

Latest Episodes

It's time for a retailer walk-through!

Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues. Special guest Gillian Forsyth, Owner, B... more

YouTube

What do Aventon, Bikeflights, Citrus-Lime, and Hollywood Racks have in common? They’re all 2026 recipients of the NBDA’s Distinguished Supplier Award, and they all support Specialty Bicycle Retailers with best-in-class products, service, and support.... more

What makes a helmet truly protective, and how can bike shops bring that story to the sales floor? Jason “Yoda” Aven, National Sales Manager at Kali Protectives, joins Bicycle Retail Radio to talk about Kali’s unconventional approach to helmet design,... more

Did you miss our September panel?

The Retailer-Focused E-Bike Safety & Standards Panel meets three times per year for a 60-minute session, covering two timely topics selected from member input.

The NBDA regularly brings together industry experts to... more

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Recent Guests

Gillian Forsyth
Owner of BFF Bikes and endurance athlete
BFF Bikes
Episode: Giving Our BFF a Boost: A Bike Shop Design Walk-Through: Retail Design Flex - Episode 24
Jessica Hill
Director of Sales at Aventon eBikes
Aventon
Episode: Supplier Excellence in Action: A Conversation With The 2026 Distinguished Supplier Award Recipients
Michael Potter
Partnerships Director at Bikeflights
Bikeflights
Episode: Supplier Excellence in Action: A Conversation With The 2026 Distinguished Supplier Award Recipients
Lewis Sharratt
General Manager of Citrus-Lime, Inc.
Citrus-Lime
Episode: Supplier Excellence in Action: A Conversation With The 2026 Distinguished Supplier Award Recipients
Sean Kneale
Sales manager at Hollywood Racks, responsible for retailer relationships and wholesale marketing
Hollywood Racks
Episode: Supplier Excellence in Action: A Conversation With The 2026 Distinguished Supplier Award Recipients
Jason Aven
National Sales Manager at Kali Protectives with decades of experience in bicycle retail and sales
Kali Protectives
Episode: Under the Helmet with Jason “Yoda” Aven of Kali Protectives
Michael Pasquale
E-bike retailer and owner with 15 years of industry experience
Micro Mobility Connect
Episode: Retailer-Focused E-Bike Safety & Standards Panel 9/1/26 Recap
Jay Townley
Industry veteran with Human-Powered Solutions
Human-Powered Solutions
Episode: Retailer-Focused E-Bike Safety & Standards Panel 9/1/26 Recap
Clint Sandusky
E-bike expert and law enforcement bike patrol instructor
Episode: Retailer-Focused E-Bike Safety & Standards Panel 9/1/26 Recap

Hosts

Heather Mason
Executive Director of NBDA; host of NBDA Bicycle Retail Radio; handles program direction and guest curation.
Frances Abbott
Host of Bicycle Retail Radio; NBDA staff member handling program notes and Canadian NBDA activities.

Reviews

4.6 out of 5 stars from 65 ratings
  • Excellent and relatable

    The NBDA does a fantastic job of sharing their knowledge to support specialty bicycle retailers, and with great content and guests through this show. Thanks for all you do through the podcast and beyond!

    Apple Podcasts
    5
    Danimal 😁
    United States5 months ago
  • Owner Two Wheeler Dealer bicycle retail store

    I am a bicycle dealer of 50 years and I love these podcasts. They help me understand our industry and where we are headed as a whole. I look forward to every one! Jim Mincher - Two Wheeler Dealer - Wilmington , NC

    Apple Podcasts
    5
    Two Wheeler Dealer NC
    United States5 months ago
  • So greatful

    so grateful for the great work that Heather and her crew do I listen religiously every week and it always Sparks imagination and ideas for us and our little small business in Ocala Florida. We are all part of a beautiful ecosystem and this podcast brings it all together.

    Apple Podcasts
    5
    qtn123
    United States5 months ago
  • Bicycle dealers: Make the time to listen.

    Every bicycle store can learn valuable lessons from Heather and her guests. The topics of discussion vary widely but they are all about running the best possible bicycle business.

    Apple Podcasts
    5
    Mr. Kudzu
    United States2 years ago
  • Love it

    I’m not even a bike dealer, but I love this podcast. The shop talk makes bike retail attractive. I’m sure it’s tough, but this resource would be really helpful. Fun stuff.

    Apple Podcasts
    5
    runmat
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the show for practical, actionable advice and real-world shop insights.
Some reviews note host delivery pacing or energy; overall feedback highlights education and community focus.
Guests and topics are diverse, reflecting broad industry perspectives and trends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Giving Our BFF a Boost: A Bike Shop Design Walk-Through: Retail Design Flex - Episode 24
Q: Who is the customer that you're serving, Gillian?
BFF Bikes serves many first-time and returning cyclists, commuters, and people seeking recreational or exercise rides, including customers who may be nervous about asking questions elsewhere.
Giving Our BFF a Boost: A Bike Shop Design Walk-Through: Retail Design Flex - Episode 24
Q: What is the special sauce to be a BFF?
Forsyth wants the shop to feel friendly, cozy, and comfortable, without feeling overly bike-shoppy or intimidating.
Supplier Excellence in Action: A Conversation With The 2026 Distinguished Supplier Award Recipients
Q: Can you talk a little bit about that and how maybe that fits into more shops potentially today than it used to?
Michael Potter says bike shops can use Bikeflights to ship online orders and offer packing, assembly, and shipping as a service, creating revenue and serving travelers.
Supplier Excellence in Action: A Conversation With The 2026 Distinguished Supplier Award Recipients
Q: What does being a good partner to a retailer mean to you?
The guests emphasize acting as an extension of a shop's team, respecting shared goals, communicating reliably, and growing both businesses together.
Under the Helmet with Jason “Yoda” Aven of Kali Protectives
Q: What do you think is maybe most important to understand about how the Kali helmets are designed to protect the rider?
Aven explains that Kali uses lower-density foams and materials intended to manage linear and rotational impacts. Its approaches include Composite Fusion, Conehead, Supervent, and ERT, with ongoing testing of materials and designs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About NBDA: Bicycle Retail Radio

What is NBDA: Bicycle Retail Radio about and what kind of topics does it cover?

This show targets bicycle retailers and industry professionals with in-depth discussions on current retail challenges, industry policy, and practical strategies. Episodes frequently cover merchandising, inventory management, e-bike safety and education, local community partnerships, and how technology platforms and microcredentials can support shop operations and staff development. A notable strength is the breadth of guests, ranging from shop owners and brand representatives to safety advocates and educational organizations, offering tangible tactics for growing sales, improving service, and navigating regulatory issues. Listeners often praise the actionable focus, community emphasis, and the mix of strategy with real-world shop floor expe... more

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How many listeners does NBDA: Bicycle Retail Radio get?

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Which podcasts are similar to NBDA: Bicycle Retail Radio?

These podcasts share a similar audience with NBDA: Bicycle Retail Radio:

1. Velo Podcast
2. Around the Workstand
3. Marginal Gains Cycling Podcast, Presented by Silca
4. The BikeRadar Podcast
5. Fast Talk

How many episodes of NBDA: Bicycle Retail Radio are there?

NBDA: Bicycle Retail Radio launched 7 years ago and published 567 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact NBDA: Bicycle Retail Radio?

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What guests have appeared on NBDA: Bicycle Retail Radio?

Recent guests on NBDA: Bicycle Retail Radio include:

1. Gillian Forsyth
2. Jessica Hill
3. Michael Potter
4. Lewis Sharratt
5. Sean Kneale
6. Jason Aven
7. Michael Pasquale
8. Jay Townley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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