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Artwork for Unmade: media and marketing analysis

Unmade: media and marketing analysis

Tim Burrowes
Advertising
Southern Cross Austereo
News Corp
Digital Advertising
Olympics
Podcasting
Nine
Mamamia
Darren Wick
Ad Fraud
AI In News
Linkby
Australian Media
Christian O'connell
Creativity
Canva
Marketing Effectiveness
AI In Journalism
News Media
Women In Journalism

Media and marketing news with all the in-depth analysis, insight and context you need. Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes www.unmade.media

PublishesTwice monthlyEpisodes270Founded4 years ago
Number of ListenersCategories
BusinessMarketingNews

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Artwork for Unmade: media and marketing analysis

Latest Episodes

Welcome to an audio-led edition of Unmade.

Today’s edition contains highlights from the finale of Mumbrella360, with our Compass panel reflecting on FY25 and projecting for FY26. Plus, Vinyl Group is the worst performer on the Unmade Index for a sec... more

Welcome to an audio-led edition of Unmade.

Today, we talk to Clive Dickens, one of media’s innovators, about what he’ll be doing next.

To get maximum value from a paid membership of Unmade, sign up today.

Your annual membership gets you tickets to... more

Welcome to an audio-led edition of Unmade, recorded earlier today live on stage at Mumbrella360.

To get maximum value from a paid membership of Unmade, sign up today.

Your annual membership gets you tickets to September’s REmade conference on reta... more

Welcome to an audio-led edition of Unmade. Today’s Unmade podcast was recorded at last month’s AI conference HumAIn, with a panel of practitioners exploring the evolving role of AI chatbots in media and marketing, highlighting the wide spectrum from ... more

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Recent Guests

Jodie Sangster
Former CEO of ADMA and CMO of IBM
Australian Centre for AI in Marketing (ACAM)
Episode: What's holding marketers back from AI?
Michael Miller
Executive Chairman of News Corp
News Corp
Episode: Here comes Tubi
Joe Aston
Journalist and author of 'The Chairman's Lounge'
Independent Author
Episode: 'The most powerful lobbyist in Canberra' Joe Aston on how Qantas featherbeds politicians to get its way
Matt Jones
Co-founder of Four Pillars Gin and author of 'Lessons from Gin'.
Four Pillars Gin
Episode: 'We did kick the door down': Four Pillars Gin co-founder Matt Jones on growing a brand and a whole industry; Compass Sydney
Josh Simons
CEO of Vinyl Group
Vinyl Group
Episode: The accidental publisher: How Josh Simons ended up running Australia's fourth biggest ASX-listed publishing company
Bernard Salt
Renowned Australian demographer, author, and speaker
Episode: Bernard Salt on why the pursuit of lifestyle is the key to Australia's consumer psyche
Scott Purcell
Co-founder of Man of Many with a finance background
Man of Many
Episode: How Man of Many became more than whisky and watches
Frank Arthur
Co-founder of Man of Many with a background in industrial design
Man of Many
Episode: How Man of Many became more than whisky and watches
Julian Ogrin
Streaming boss of Foxtel, discussing strategy and performance of Kayo and Binge
Foxtel Group
Episode: Foxtel's streaming boss Julian Ogrin on chasing 5m homes and winning the ad war

Host

Tim Burrowes
Host and founder of the podcast, Tim Burrowes brings extensive experience in media and marketing analysis. He is known for his insights into the industry's dynamics and challenges faced by professionals.

Reviews

4.3 out of 5 stars from 25 ratings
  • A weekly must

    Perfect balance of current industry news peppered with insightful context and historic knowledge of the sector.

    Apple Podcasts
    5
    Journo34
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the podcast's balance of industry news with insightful context and historical perspective, making it a weekly must for anyone in the field.
The discussions are praised for their depth and relevance, tackling both current trends and challenges faced by the marketing sector.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

'We don't think it's sustainable for them to operate in this market' - News Corp’s Nicholas Gray on the potential to kick Meta out of Australia
Q: What would you both say to a 16 year old asking whether they should get into media?
Nicholas encourages aspiring journalists to enter media for the extraordinary opportunities it offers and emphasizes resilience and talent. Michelle shares her joy in mentoring young journalists and suggests that despite industry contractions, quick progress is possible today.
The Unmakers: Chris Wirasinha on how Linkby is helping publishers rework the affiliate marketing game
Q: Why, after getting a good exit from Pedestrian, have you decided to go again?
I see myself as an entrepreneur at heart and I wanted to challenge myself with something more tech-enabled and globally oriented.
StW: After media's meltdown, what comes next?; AI for PR monitoring; Voiceover artists' existential threat
Q: What do you think is going to happen next after the job cuts in media?
The conversation suggests that the media companies have not prepared well for the downturn, and the job cuts are indicative of a larger industry shift due to AI and changing advertising revenues.
The Mamamia transition - In conversation with new CEO Nat Harvey and proprietor Jason Lavigne
Q: What made you decide it was time to leave television?
I was comfortable at Seven but was encouraged to consider opportunities that could provide a more significant impact, especially for women in the industry.
'There doesn't seem to be any let up' former Austereo boss Michael Anderson on the ad market's accelerating decline
Q: What do you see as the opportunity for Pureprofile and what do you see as the threat for Pureprofile when it comes to AI?
The threat is the rapid disruption AI can bring, while the opportunity lies in harnessing AI to enhance grow data analysis.

Audience Metrics

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Frequently Asked Questions About Unmade: media and marketing analysis

What is Unmade: media and marketing analysis about and what kind of topics does it cover?

This podcast provides comprehensive insights into the media and marketing industries, highlighting current events, trends, and challenges primarily from an Australian perspective. Topics often discussed include major acquisitions, industry shifts, gender representation, and the integration of technology such as AI into marketing practices. The conversations are enriched with expert opinions from industry leaders, making it a valuable resource for professionals seeking to stay informed about the rapidly evolving landscape of media and advertising.

What sets this podcast apart is its focus on both analytical discussions and firsthand experiences from key figures in the industry. Listeners can expect a mix of serious analysis and personal ane... more

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To see how many followers or subscribers Unmade: media and marketing analysis has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Unmade: media and marketing analysis?

These podcasts share a similar audience with Unmade: media and marketing analysis:

1. Mumbrellacast
2. The Sounding Board
3. Good Weekend Talks
4. FEAR & GREED | Business News
5. News Club

How many episodes of Unmade: media and marketing analysis are there?

Unmade: media and marketing analysis launched 4 years ago and published 270 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Unmade: media and marketing analysis?

Recent guests on Unmade: media and marketing analysis include:

1. Jodie Sangster
2. Michael Miller
3. Joe Aston
4. Matt Jones
5. Josh Simons
6. Bernard Salt
7. Scott Purcell
8. Frank Arthur

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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