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Artwork for Unmade: media and marketing analysis

Unmade: media and marketing analysis

Tim Burrowes
Advertising
Southern Cross Austereo
News Corp
Digital Advertising
Olympics
Podcasting
Nine
Mamamia
Darren Wick
Ad Fraud
AI In News
Linkby
Australian Media
Christian O'connell
Creativity
Canva
Marketing Effectiveness
AI In Journalism
News Media
Women In Journalism

Media and marketing news with all the in-depth analysis, insight and context you need. Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes unmade.substack.com

PublishesWeeklyEpisodes283Founded4 years ago
Number of ListenersCategories
MarketingNewsBusiness

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Artwork for Unmade: media and marketing analysis

Latest Episodes

Welcome to the first Unmade podcast post sent via Substack since last week’s migration of our written content into the Mumbrella publishing stack. Fingers crossed the tech still works from our new domain, and this finds your feed.

Today’s conversati... more

Welcome to an audio-led edition of Unmade, focused on yesterday’s Nine Upfronts. And further down, the investment market seems to like Vinyl Group’s plan to use AI to create ten times as much editorial content.

It’s your last chance to sign up to a ... more

Welcome to a midweek update from Unmade, dropping a little later than usual to accommodate the reporting embargo around this afternoon’s Amazon’s Upfronts.

Further down, Vinyl Group shares sink to a 12 month low.

To get maximum value from a paid me... more

Welcome to an audio-led update from Unmade. Today we hear a fly-on-the-wall interview with marketing strategist Mat Baxter in which he unloads on premium brands seeking cheap media, and lays out the marketing strategy for his new luxury tattoo skinca... more

Key Facts

Accepts Guests
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Recent Guests

Matt James
Chief Sales Officer at Nine, discussing the company's strategic direction and sales transformation.
Nine
Episode: Why Matt James backs himself '110%' to monetise NRL if Nine wins all the rights
Willie Pang
Country Manager of Amazon Ads in Australia
Amazon
Episode: 'Humble and hardworking': Amazon pitches to be Oz ad ecosystem's full funnel friend
Jane Palfreyman
Acting Managing Director of SBS
SBS
Episode: Football, streakers and the SBS content slate
Caroline Catterall
Owner of PR agency Keep Left
Keep Left
Episode: 'Proudly indie' - Why Caroline Catterall sold Keep Left to Hardie Grant Media
Nick Hardie Grant
Boss of Hardie Grant Media
Hardie Grant Media
Episode: 'Proudly indie' - Why Caroline Catterall sold Keep Left to Hardie Grant Media
Jack White
Co-founder of Cuttable, an AI-powered advertising agency
Cuttable
Episode: 'Making something people actually want to click on still takes a good idea'; Cuttable founder Jack White on the Meta opportunity
Paul Hamra
Founder of Solstice Media
Solstice Media
Episode: Paul Hamra on Solstice Media's two decade overnight success story
AJ Koch
Runs Pinstripe Media
Pinstripe Media
Episode: 'Media is different' - Will Hayward on why he believes Private Media's Pinstripe purchase will work out
Will Hayward
Boss of Private Media
Private Media
Episode: 'Media is different' - Will Hayward on why he believes Private Media's Pinstripe purchase will work out

Hosts

Cat McGinn
Co-host and AI expert
Tim Burrowes
Podcast host and media analyst
Abe Udy
Host setting the agenda for the week in media and marketing

Reviews

4.4 out of 5 stars from 26 ratings
  • A weekly must

    Perfect balance of current industry news peppered with insightful context and historic knowledge of the sector.

    Apple Podcasts
    5
    Journo34
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The content is described as essential for marketing professionals wanting to stay informed and is recognized for its depth of analysis.
Listeners appreciate the balanced approach to current industry news, combining context with historical insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

'We are going to be the client I always wanted': Mat Baxter on his OOH-only tattoo skincare launch
Q: Now tell me about the marketing plan.
Matt plans to engage with top tattoo artists and focus solely on out-of-home advertising for brand awareness.
'We are going to be the client I always wanted': Mat Baxter on his OOH-only tattoo skincare launch
Q: What was the tattoo that you were getting done?
Matt was getting an eagle tattoo on his inner left arm to symbolize a new chapter in his life.
Paul Hamra on Solstice Media's two decade overnight success story
Q: What is the ownership structure of Solstice as an independent media company?
Paul describes the investors as passionate individuals who support media diversity and journalism, highlighting that they aim for a balance between commercial viability and social impact.
Paul Hamra on Solstice Media's two decade overnight success story
Q: How did you acquire the 7am podcast?
The acquisition of 7am came through conversations with investors who thought it would be a natural fit for Solstice Media, as they wanted to focus on their core strengths while letting Solstice handle the audio sector.
Paul Hamra on Solstice Media's two decade overnight success story
Q: What is behind the fast evolution of Solstice Media?
Paul explains that the evolution is driven by a need for diversification and the acquisition of products that their audience would consume, particularly after facing a decline in commercial support for public interest journalism.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Unmade: media and marketing analysis

What is Unmade: media and marketing analysis about and what kind of topics does it cover?

The podcast delivers insightful commentary and analysis on the evolving media and marketing landscapes, predominantly from an Australian perspective. It frequently covers contemporary topics such as the impact of artificial intelligence on marketing strategies, trends in consumer trust, and significant industry shifts due to mergers and acquisitions. Episodes often feature expert guests who share their perspectives on pressing issues within the industry, while maintaining a sharp focus on the implications for businesses and consumers alike. This show stands out for its commitment to providing listeners with a comprehensive understanding of how current events shape the media and marketing sectors, making it a valuable resource for profession... more

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Which podcasts are similar to Unmade: media and marketing analysis?

These podcasts share a similar audience with Unmade: media and marketing analysis:

1. Mumbrellacast
2. MediaLand
3. The Morning Edition
4. Inside Politics
5. FEAR & GREED | Business News

How many episodes of Unmade: media and marketing analysis are there?

Unmade: media and marketing analysis launched 4 years ago and published 283 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Unmade: media and marketing analysis?

Recent guests on Unmade: media and marketing analysis include:

1. Matt James
2. Willie Pang
3. Jane Palfreyman
4. Caroline Catterall
5. Nick Hardie Grant
6. Jack White
7. Paul Hamra
8. AJ Koch

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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