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Content Is Profit

BIZBROS
Content Creation
Entrepreneurship
Podcasting
Audience Engagement
Content Marketing
Content Strategy
Social Media
Youtube
Monetization
Marketing Strategies
Marketing
Newsletters
Personal Development
Authenticity
Audience Growth
Monetization Strategies
Content Monetization
Content Distribution
Business Growth
Storytelling

Welcome to the Content Is Profit Show. In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business. After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to... more

PublishesTwice weeklyEpisodes721Founded6 years ago
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BusinessEntrepreneurshipMarketing

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Latest Episodes

I've been away a few days... and there's a reason I had to come back and tell you about.

The first real event Fonzie and I ever drove to, we went for one thing: customers.

We came home with zero. I almost called it a complete waste.

What I didn't ... more

Most people quit their podcast right before it starts working.

Not because the content was bad… because they couldn't see the compounding happening under the surface.

Today we break down the one thing that has shaped everything BIZBROS has built..... more

Last week we said trust gets them to the door.

Today we're talking about what gets them through.

In Part 2 of this series, Luis and Fonzie crack open a framework that has helped them launch the podcast, sign clients in the studio, and quietly scale... more

Today we ended up cracking open one of the most misunderstood ideas in content.

Most entrepreneurs hear "you need 12 touchpoints to convert someone" and assume they need 12 platforms, 12 months, 12 thousand pieces of content.

That's the wrong math... more

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Recent Guests

Richmond Dinh
Creator of the Tiny Challenge framework and entrepreneur
Episode: Quickest Way to Get Paid: From Zero to Sales in 5 Days: The Tiny Challenge Playbook
Bart Miller
Billion Dollar Cowboy and successful entrepreneur
Epic Coaching
Episode: Why “Faking It” Can Cost You Everything: The Billion Dollar Cowboy’s Secret To Winning At Everything (Yes, Everything) Ft. Bart Miller
Jonathan Barshop
Head of Podcast Growth at HubSpot
HubSpot
Episode: Former Head Of Growth For Hubspot Talks How To Grow Your Podcast by 40%+ in 3 Months (From The Vault)
David Waldy
Former head trainer for Tony Robbins and successful sales consultant
Fierce Empathy Framework
Episode: How To Build Profitable Without Losing Our Mind. Advise From Former Tony Robbins Head Trainer, David Waldy
Steph Smith
Senior Director of Growth at Groq and former Director of Marketing at HubSpot
Groq
Episode: Former HubSpot Director of Marketing Shares Timeless Frameworks to Grow Online
Nickolas Natali
Owner of a successful ad agency and podcaster.
Nickolas Natali Show
Episode: 10X Return? The Simple & Effective Ads Formula with Nickolas Natali
Julie Bennett
A passionate advocate for generational financial literacy and creator of a game aimed at teaching credit to young people.
Episode: Reaching 25,000 People: From Passion Project to Profitable Movement with Julie Bennet
Caryn Meininger
Manifestation and mindset coach, founder of Million Dollar Mirror
CarynMeininger.com
Episode: Million Dollar Energy: The Mindset Shift To Manifest 7 Figures with Caryn Meininger
Austin Ford
Known as the Atomic Offer guy who helps people create high-ticket offers.
Episode: Craft a High Ticket Offer That Your Customers LOVE and Pay You For It with Austin Ford

Hosts

Luis
Host of Content Is Profit; focus on content-to-revenue strategies, storytelling, and rapid experimentation.
Fonzie
Co-host/host focusing on trust-building, AI in marketing, and scalable content frameworks.

Reviews

4.6 out of 5 stars from 126 ratings
  • Great business advice!

    I appreciate all you share and the casual, real-you way you share it! Share the experiment you learned sometime—sounds like it was very helpful. 🌸

    Apple Podcasts
    5
    Art729
    United States5 months ago
  • Luis & Fonzi are the real deal

    I just finished listening to my very first “Content is Profit” pod. These guys are good! Even professional marketers can learn something from Luis & Fonzi. I did and I’ll be listening to a ton more episodes now.

    Apple Podcasts
    5
    Zandiver
    New Zealanda year ago
  • Great show! Very actionable

    I found this show a couple of weeks ago and it’s just what I needed! Excited to implement the minimum viable content strategies for myself. Remove the friction!!

    Apple Podcasts
    5
    kicjkk
    United States2 years ago
  • The Best Biz Duo!

    Luis & Fonzi have a gift for story-telling and delivering next level content with their guests. Their podcast is interesting and informative! Add this podcast to your line-up, a must listen!

    Apple Podcasts
    5
    KatieR_live
    United States2 years ago
  • Great energy with excellent storytelling and advice!

    Love Content is Profit! Luis and Fonzi bring such great energy to the show. They’re so fun to listen to, and I always leave with excellent marketing tips that I use in my own creator journey.

    Apple Podcasts
    5
    VincentMorgan17
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The hosts are energetic and deliver actionable marketing tips.
Listeners praise practical frameworks and real-world examples for monetization.
Guests and topics are highly relevant for creators seeking revenue through content.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Giving 100 Billion Meals & The Hidden Skill Behind Building Wealth and Impact
Q: What's your stance on visualization and goal setting—how do you turn ideas into reality?
Visualization helps you get clear on what you want, but you must reverse engineer steps and take concrete actions. Specific goals drive specific actions, and daily review keeps you aligned with long-term aspirations.
Giving 100 Billion Meals & The Hidden Skill Behind Building Wealth and Impact
Q: How did proximity to mentors and peers affect your trajectory, and can you give an example?
A chance encounter in a room with successful people connected me to Tony Robbins' network and the 100 Billion Meals Challenge, illustrating how being in the right circles can create opportunities that would not have appeared otherwise.
Giving 100 Billion Meals & The Hidden Skill Behind Building Wealth and Impact
Q: What are the top three lessons you'd share for someone listening who wants to improve quickly?
Know yourself and your history, know what you want and where you're at, and be willing to adjust your compass as mentors and experiences reveal the right direction. Combine this clarity with consistent action and the willingness to invest in personal development and relationships to accelerate growth.
The Biggest Monetization Lie Holding Creators Back
Q: How can a smaller show land sponsors without big download numbers?
Focus on what makes your content special and find sponsors who believe in your message and the potential audience fit.
The Creator's Role in Crisis: 5 Questions Every Creator Should Ask Right Now
Q: Am I being authentic or is it just reactive?
It's crucial to ensure that content comes from a place of authenticity and is not just a reaction to circumstances.

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Frequently Asked Questions About Content Is Profit

What is Content Is Profit about and what kind of topics does it cover?

A practical, entrepreneur-focused show that helps creators and marketers turn content into revenue. Across episodes, the hosts explore frameworks for building trust with audiences, leverage AI and data to speed production, and implement repeatable systems for content creation, distribution, and monetization. Guests range from content strategists and network builders to business leaders sharing actionable tips on branding, storytelling, and rapid experimentation. Noteworthy threads include clarifying problems to solve for audiences, staying human in an era of automation, and testing messages before scaling. The format tends to blend high-energy host dynamics with concrete playbooks you can apply to content momentum, product launches, and spo... more

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Which podcasts are similar to Content Is Profit?

These podcasts share a similar audience with Content Is Profit:

1. My First Million
2. Moneywise
3. The Startup Ideas Podcast
4. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
5. Founders

How many episodes of Content Is Profit are there?

Content Is Profit launched 6 years ago and published 721 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Content Is Profit?

Recent guests on Content Is Profit include:

1. Richmond Dinh
2. Bart Miller
3. Jonathan Barshop
4. David Waldy
5. Steph Smith
6. Nickolas Natali
7. Julie Bennett
8. Caryn Meininger

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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