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Artwork for Trade Show University for Virtual & Live Events

Trade Show University for Virtual & Live Events

Jim Cermak
Trade Shows
Offsite Events
Food and Wine
Memory Darts
ROI
Demand Generation
Italy In a Blast
Las Vegas, United States
New York City, United States
United Kingdom
Showscout
Sales and Marketing Alignment
CRM
Steve Woodruff
Public Speaking
Audience Engagement
European Exhibition Industry
United States
Trade Show University
Storytelling

Trade Show University is the #1 resource in the industry for Exhibitors, Marketers and Show Planners to improve their results and ROI. With hundreds of podcast episodes featuring tips, training and expert interviews, and exclusive group and 1-on-1 consulting and training, you have everything you need to make your next trade show or event wildly successful! We offer a free 15-minute Discovery Call ... more

PublishesMonthlyEpisodes276Founded7 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Trade Show University for Virtual & Live Events

Latest Episodes

What separates an average presentation from one that leaves audiences inspired—and lining up to talk with you afterward?

In this episode of Trade Show University, host Jim Cermak sits down with presentation expert Bridgett McGowen, known as The Pres... more

Why do so many trade show booths get ignored?

Because most exhibitors try to say too much.

In this episode of Trade Show University, host Jim Cermak sits down with Steve Woodruff, the King of Clarity, to discuss why clear, simple messaging is the s... more

Want to generate real revenue—not just badge scans—at your next trade show?

In this episode of Trade Show University, we sit down with Allison French (founder of ShowScout & LTO) to break down how strategic demand generation transforms trade show p... more

Are all trade shows created equal? Absolutely not — especially when crossing the Atlantic! In this episode, host Jim Cermak welcomes Andy Hickinbotham from Tecna UK to dive deep into the key differences between trade shows in the UK and the US. From ... more

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Recent Guests

Bridgett McGowen
The presentation fixer, expert in public speaking and presentation skills
Self-employed/expert on public speaking
Episode: 271 - How to Captivate Any Audience at a Trade Show or Conference - Bridgett McGowen
Steve Woodruff
King of Clarity, branding and communication expert
ClarityFuel
Episode: 270 - Why Most Trade Show Booths Fail (and How to Fix It) - Steve Woodruff, King of Clarity
Allison French
Speaker from ShowScout & LTO, expert in sales activation and demand generation at trade shows
ShowScout and LTO
Episode: Strategic Demand Generation That Drives Revenue at Trade Shows - Alison French
Andy Hickinbotham
Exhibitions industry expert (Tecna)
Tecna
Episode: UK vs US Trade Shows: What Exhibitors NEED to Know Before Going Overseas!
Michael Green
Food and wine expert with programmatic experiences for brand experiences
Wine expert and creator of programs like Italy in a Blast and Wine By Design
Episode: 267 - How to Host a Successful Offsite Event with Wine Expert Michael Green

Reviews

5.0 out of 5 stars from 53 ratings
  • So helpful!

    His tips for our first trade show were so helpful as a startup! Thank you so much, Jim!!

    Apple Podcasts
    5
    lauren cola
    United Statesa year ago
  • One stop shop

    Wow! This show is like having a your very own Mr Miyagi for trade shows! A must listen.

    Apple Podcasts
    5
    Ryan Chudyk
    Canada2 years ago
  • Informative and personable!

    Jim is great, he has a ton of history working in varying marketing capacities and brings so much information to the table but also he’s personable and friendly and an easy listen! If you are preparing for a trade show I highly recommend you listen to some of his podcasts in preparation. This guys the real deal!

    Apple Podcasts
    5
    LeShayneM
    United States3 years ago
  • One to add to your rotation

    Trade Show University offers a unique blend of practical advice and lively discussion, making it a valuable resource for anyone involved in the trade show industry. The way it addresses real-world challenges with actionable insights makes for an engaging and informative listen. Deirdre

    Apple Podcasts
    5
    Deirdre Tshien
    United States3 years ago
  • Excellent resource for everything tradeshows

    Love the format and the feee flow of information about thighs that matter everyone participating in live events. It's so important to continue to learn and expand your network. This podcast does both!

    Apple Podcasts
    5
    riffking
    United States3 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#18
Israel/Business/Marketing
Apple Podcasts
#244
Israel/Business

Talking Points

Recent interactions between the hosts and their guests.

271 - How to Captivate Any Audience at a Trade Show or Conference - Bridgett McGowen
Q: How can nervous speakers regain control during a presentation?
Use a mix of personal affirmations, audience engagement breaks, and a strict 10-15 minute content window followed by 3-5 minutes of processing time to reset energy and maintain control.
271 - How to Captivate Any Audience at a Trade Show or Conference - Bridgett McGowen
Q: What are the most common mistakes at trade show breakouts?
Speakers often focus on their own achievements instead of the audience's challenges; successful sessions begin with audience-centric messaging and a clear path to the benefits the listeners will gain.
271 - How to Captivate Any Audience at a Trade Show or Conference - Bridgett McGowen
Q: Explain, how should a good effective presentation start?
Start with a topic-led opening that immediately addresses the audience's needs, avoiding long bios and every moment oriented toward solving their problems, so the audience feels seen and engaged from the first seconds.
270 - Why Most Trade Show Booths Fail (and How to Fix It) - Steve Woodruff, King of Clarity
Q: You've been to Trade Shows. Tell me, are there some mistakes that you see that are glaring?
Yes. The three fundamental mistakes are booths that blend into the background due to too much content, booth staff not getting to the point, and speakers failing to present a single compelling point. The focus should be on a simple, attention-grabbing message that invites dialogue and stands out in a noisy hall.
UK vs US Trade Shows: What Exhibitors NEED to Know Before Going Overseas!
Q: What are some differences in engaging with attendees on the UK show floor versus the US?
Attendee engagement in the UK often leans more on hospitality, interactive data tools, and persona-based marketing to quickly qualify prospects, while ensuring a strong pre- and post-show plan to sustain interest. It also emphasizes local design sensibilities and a more collaborative approach with organizers and contractors to deliver measurable ROI.

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this podcast launched 7 years ago and published 276 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on this podcast include:

1. Bridgett McGowen
2. Steve Woodruff
3. Allison French
4. Andy Hickinbotham
5. Michael Green

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