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”Why should my business do that?” Is a common question amongst all founders. They encounter new concepts or strategies and wonder how it would apply to their business and what the impact would be. On Theory of Why we are going to look at business concepts from a practical perspective. Breaking down the ins and outs of the business world and what we’ve seen as the best principles to follow to have ... more

PublishesTwice monthlyEpisodes35Founded4 years ago
Categories
EntrepreneurshipBusiness

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Artwork for Theory of Why

Latest Episodes

How has the modern advertising agency evolved? Today, Rob sits down with Sommer Poquette, Founder and CEO of Keep It Real Social. As a fellow agency owner, Sommer talks with Rob about her startup story, how her agency has evolved, and how small busin... more

On this week's episode Rob takes you through 10 questions that you should ask yourself as a business owner that will help you to be successful in the years to come. Let's get into it

Sponsor Info:

• KeyBank Website

• CGC Water Treatment

• Instagr... more

In 2008, 8 different hospitals implemented a simple checklist with the overall goal to cut down on surgical related deaths. The results? The checklist helped reduce deaths by 47%. How could a simple checklist help your business? Let's get into it!

S... more

There are two things that are true about most businesses: their customers, or potential customers are terrified to call you, and all the different ways that they can access your business are branded differently. Those two things are true in most comp... more

In this episode Rob talks about the importance of having a written plan for your business. It doesn't matter what industry you're in, if you don't have a map that tells you where you're going, you'll get lost pretty quick.

Sponsor Info:

• KeyBank W... more

In 2003 Anthony Casalena founded Squarespace out of his dorm room at the University of Maryland. 20 years later it stands to crack 1 Billion Dollars in annual revenue for the first time in history. So what is SquareSpace and how should your business ... more

In 1825, the commercial Bank of Albany started as a simple banking solution for the people of New York. Today, it's known as KeyBank, a fortune 500 juggernaut that helps people and businesses achieve their banking goals. So why has Rob decided to par... more

On this week's episode, Rob and the crew head down to Mt. Washington, Kentucky to meet with Julian West, Founder & Owner of New Look Roofs. Julian has grown one of the largest roofing companies in Louisville by leveraging consistent customer service ... more

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Reviews

5.0 out of 5 stars from 4 ratings
  • Great first episode!

    Rob Johnson’s perspectives are very interesting and engaging. I’m looking forward to future episodes.

    Apple Podcasts
    5
    jstone07
    United States4 years ago

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