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The PharmaBrands Podcast

PharmaBrands
Artificial Intelligence
Bayer
Omni-Channel
Astrazeneca
Changemakers
Leadership
Canada
Pharmaceutical Advertising
Maven
Creativity
Healthcare Marketing
Clio Health
Generative AI
Pharmasales
Omni-Channel Campaigns
Reflections On Career Identity
Misinformation
Storytelling
Real Chemistry
Digital Transformation

The healthcare marketing industry is full of personal, impactful, and fascinating stories. The PharmaBrands Podcast is proud to celebrate these stories from people, brands, organizations and businesses who are making a difference. For more PharmaBrands content and experiences visit PharmaBrands.ca

PublishesTwice monthlyEpisodes42Founded2 years ago
Number of ListenersCategories
Life SciencesScienceBusinessMarketing

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Artwork for The PharmaBrands Podcast

Latest Episodes

We’ve had a number of entrepreneurs on the show over the years, but few have taken the kind of leap that Rola did when she stepped far outside her comfort zone and started a children’s clothing company. Back in Pharma and in leadership at Merck, Rola... more

It is striking that an industry with such impactful stories to tell so rarely tells those stories impactfully. In this episode award-winning filmmaker Calvin Hudson Hwang shares how he marries two career paths (seasoned pharma executive and acclaimed... more

Our guest for this episode, Jenny Plant, has spent a large part of her career demystifying the role of the agency Account Manager, so it should come as no surprise that she articulately covers so many topics in one conversation. From ‘selling’ (not a... more

With the ‘Age of AI’ being a cornerstone event for PharmaBrands, it makes sense that we’ve had lots of AI-focused conversations on the podcast. This episode picks that topic but with a twist. Our guest Sara Rodrigues shares her personal AI adoption j... more

Health tech — from wearables, to platforms to med devices — continue to transform condition management and care delivery. In this episode Jamie Harsevoort, CEO of LaunchIt Solutions, traces the arc of his entrepreneurial journey, highlights the incre... more

It feels like we are all tackling some transformation challenge these days – whether it is evolving the way we work personally, adopting new tools and tech on our teams or helping to steer a brand or division onto the right path for the future. Bayer... more

We all know that big milestones are an opportunity to reflect and that’s just what Dave does on this episode. In conversation with our host Neil Follett, Dave reflects on the motivation for Maven when it was just an idea and shares the moment he took... more

Orbiting around the major galaxies of pharma, insurance and health delivery organizations is an entire universe of entrepreneurs and disruptors looking to make a meaningful impact. As the CEO of Matter, a global healthcare startup incubator, communit... more

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Recent Guests

Calvin Hwang
Award-winning filmmaker and former pharma marketer
SUPRE Films
Episode: Calvin Hwang, Director & Producer, SUPRE Films, on Bringing Health Stories to a Wider Audience.
Jenny Plant
Founder of Account Management Skills; host of Creative Account Manager Podcast
Account Management Skills
Episode: Jenny Plant, Founder of Account Management Skills, on How Account Leads Can Add Value for Clients and Agencies Alike.
Sara Rodrigues
Associate Director of Medical Affairs, Vertex
Vertex
Episode: Sara Rodrigues, Associate Director of Medical Affairs, Vertex, on Becoming an AI Champion.
Viktoria Friedrich
Country President and General Manager for Bayer Canada
Bayer
Episode: Viktoria Friedrich, Country President & General Manager, Pharma Canada, Bayer on Teams, Transformation and Busting Bureaucracy.
Dave Makerewich
Founder of Maven
Maven
Episode: Dave Makerewich, Founder, Maven, Reflecting on the Challenges, Changes and Celebrations Along His 10-Year Entrepreneurial Journey.
Steven Collens
CEO of Matter
Matter
Episode: Steve Collens, CEO at Matter on Change, Innovation and Impact in Health Tech and Health Care.
Tony Miller
VP Creative Director, Dentsu Health
Dentsu Health
Episode: Tony Miller, VP Creative Director, Dentsu Health, on Great Clients, the Power of Teamwork and Thriving Within Constraints.
Dave Drodge
Lecturer and Digital Transformation Leader
Northwestern University (Switzerland)
Episode: Dave Drodge, Lecturer and Digital Transformation Leader, on AI adoption, Behaviour Change and the Importance of Harnessing your Champions.
Michael Farmer
Author and Chairman and CEO of Farmer & Company
Farmer & Co / Author
Episode: Michael Farmer, Author and Chairman and CEO of Farmer & Company, on the Past, Present and Future of the Agency Model

Host

Neil Follett
Host of The PharmaBrands Podcast

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Talking Points

Recent interactions between the hosts and their guests.

Daniel Smedley, VP Innovation, Business Excellence and IT at AstraZeneca on Managing Change, Making the Right Bets and Unlocking the Power of Data.
Q: How do you manage change when there's resistance from staff who fear losing their routine work?
We focus on involving stakeholders early, piloting with a cross-section of users, and pairing change management with capability development to connect emotional and practical aspects of adoption.
Daniel Smedley, VP Innovation, Business Excellence and IT at AstraZeneca on Managing Change, Making the Right Bets and Unlocking the Power of Data.
Q: What are two examples of initiatives that won hearts and minds, even if they weren't transformative on a business scale?
Disrupting traditional customer engagement through digital channels and AI-enabled content recommendations helped teams see the value of more impactful communications, even if the immediate financial upside wasn't dramatic.
Daniel Smedley, VP Innovation, Business Excellence and IT at AstraZeneca on Managing Change, Making the Right Bets and Unlocking the Power of Data.
Q: How do you determine whether an initiative has enough impact to move forward?
We assess impact across multiple lenses—business, financial, patient, and customer experience—and require a clear articulation of those links before prioritizing initiatives.
Karim Vassanji, Head of Digital Strategy at Bayer on Frameworks, Consensus Building and Impact.
Q: What does the head of digital strategy at Bayer actually do day-to-day?
Karim explains the role as shaping omni-channel strategy, setting foundations, aligning teams, and upskilling digital competencies with a focus on generative AI; he emphasizes education, framework-building, and governance.
Michael Farmer, Author and Chairman and CEO of Farmer & Company, on the Past, Present and Future of the Agency Model
Q: How did the shift from commission-based pricing to man-hour billing and procurement affect the relationship with clients and the agency's ability to demonstrate value?
The shift eroded clarity around what clients were paying for, because costs no longer aligned cleanly with deliverables; procurement demanded quantifiable outputs, which forced agencies to document scopes and outcomes more rigorously, ultimately driving pricing down but also enabling better performance measurement.

Audience Metrics

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Frequently Asked Questions About The PharmaBrands Podcast

What is The PharmaBrands Podcast about and what kind of topics does it cover?

A running thread across recent episodes is the intersection of health, storytelling, and technology in pharma marketing. Conversations center on ethical health storytelling, patient-centered narratives, AI adoption and governance in large pharma, and how agencies navigate transformation, regulation, and creativity at scale. Guests range from agency founders and senior marketing leaders to healthcare executives and clinicians, offering practical frameworks for value delivery, leadership, and responsible innovation in a highly regulated industry. The show often highlights leadership lessons, the role of AI as a creative and operational enabler, and strategies for building trusted, outcomes-focused health communications at scale.

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These podcasts share a similar audience with The PharmaBrands Podcast:

1. Business Of Biotech
2. Up First from NPR

How many episodes of The PharmaBrands Podcast are there?

The PharmaBrands Podcast launched 2 years ago and published 42 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The PharmaBrands Podcast?

Recent guests on The PharmaBrands Podcast include:

1. Calvin Hwang
2. Jenny Plant
3. Sara Rodrigues
4. Viktoria Friedrich
5. Dave Makerewich
6. Steven Collens
7. Tony Miller
8. Dave Drodge

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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