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The Social Strategist

Michelle Gifford
Social Media Marketing
Instagram
Content Creation
Mastermind Groups
Vision Casting
Women Entrepreneurs
Mindset
Emotional Intelligence Coaching
CEO Mindset
Online Courses
Influencer Marketing
Marketing Strategies
Identity In Business
Podcast Guesting
Business Archetypes
Atomic Growth
Community Building
Stanley Cup
Entrepreneurship
Business Growth Strategies

The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.

PublishesDailyEpisodes301Founded7 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for The Social Strategist

Latest Episodes

In this episode, I sit down with my friend Jill Coleman of @jillfit to talk about the evolution of the online coaching space, why niching down matters more than ever, and how to overcome perfectionism so you can actually grow your business.

Jill sh... more

In this episode, I’m answering questions straight from Instagrammers just like! From strategy shifts to time-saving systems, consider this your behind-the-scenes coaching session to help you finally make Instagram work for your business.

Join my Fr... more

Money. Let’s not be weird about it, okay? In this episode, I’m pulling back the curtain on the stories we tell ourselves about money—the guilt, the shame, the fear—and showing you how to rewrite those thoughts so you can finally step into abundance. ... more

The Social Strategist Podcast is back, baby! We're jumping back in to talk about what it actually takes to grow a business, the tools that make it easier, building systems that keep you sane, and the mindset shifts you to step into being a full blown... more

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Jill Coleman
Business coach focusing on health and wellness professionals, started her career as a blogger.
Jill Fit
Episode: Jill Coleman @jillfit on Niching Down, Beating Perfectionism & Growing a Coaching Business
Lindsay Nead
Founder and CEO of Parker Management, specializing in talent management in the influencer space
Parker Management
Episode: Top Influencer Secrets From Lindsay Nead From Parker Management
Mary Marantz
Author and photographer who overcame a challenging upbringing to achieve success, including graduating from Yale Law School and publishing multiple books
Author of 'Underestimated'
Episode: From a Trailer to Yale Law School: Mary Marantz on Overcoming Fear and Self-Doubt
Alexa Zurcher
Founder of Pippi Post, a stationery and lifestyle brand
Pippi Post
Episode: Ep 43 From No Strategy to Viral Reels with Alexa Zurcher from Pippi Post
Kelsey Nixon
Food television personality and founder of Recipe Club
Recipe Club
Episode: Ep 41 From Food Network Star to Legacy Brand with Kelsey Nixon
Leigh Burgess
CEO and founder of Bold Industries Group, author of Be Bold Today
Bold Industries Group
Episode: Ep 36 Be Bold Today with Leigh Burgess
Marra St. Clair
Expert in human design and a creator of personalized human design blueprints.
stclair.com
Episode: Ep 30 Tapping into Your Inherent Energy with Marra St. Clair
Sharon McMahon
America's government teacher, marine wildlife enthusiast, photographer, and business coach
Sharon Says So
Episode: Ep 27 Steal Sharon Says So Stories Strategy: Sharon McMahon Replay
Dr. Shannon Irvine
Entrepreneur and neuropsychology expert
Episode: Ep 23 Think Like a 7-Figure Business Owner with Dr. Shannon Irvine

Host

Michelle Gifford
Host and entrepreneur known for her expertise in social media marketing and business growth strategies, particularly for women. Michelle shares personal anecdotes and actionable insights designed to empower listeners in their marketing and entrepreneurial journeys.

Reviews

5.0 out of 5 stars from 202 ratings
  • So much knowledge!

    I am loving this podcast! Michelle is full of helpful knowledge! Not gonna lie, I also feel like she is my therapist helping me work through all my mental blocks! Couldn’t recommend more! 💜

    Apple Podcasts
    5
    Amymendoza1424
    United Statesa month ago
  • Must-listen podcast!

    I was not expecting to get a little teary-eyed, but Michelle said exactly what I needed to hear and packaged it up with so much hope that now I can go conquer my biz/life. 🔥

    Apple Podcasts
    5
    IGbizgirl
    United Statesa month ago
  • Love episode 1!

    Excited to keep listening to more episodes! Helps so much as a mom and woman in business!

    Apple Podcasts
    5
    Lsocialmom
    United States5 months ago
  • Social education

    Love love love this podcast with simple step-by-step instructions on how to grow on social media that you can use immediately

    Apple Podcasts
    5
    PagingNursejenn
    United States8 months ago
  • Making IG make sense

    Michelle breaks down marketing, business and IG so well where it makes sense and breaks it up into manageable steps and pieces. I have gained so much insight and wisdom to apply to my business. This podcast is a must listen.

    Apple Podcasts
    5
    tjjrunner
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the content relatable and empowering, especially for women in business and balancing parenthood.
Some listeners note the specificity of focus on Instagram and social media as particularly useful in their business growth efforts.
Listeners appreciate the practical advice and actionable strategies shared, particularly around social media marketing.
The host's engaging and clear delivery style is often praised, making complex concepts accessible for beginners.

Talking Points

Recent interactions between the hosts and their guests.

Jill Coleman @jillfit on Niching Down, Beating Perfectionism & Growing a Coaching Business
Q: Where are your top clients spending most of their time?
They spend most of their time working on their business, engaging with clients, and promoting their services.
Jill Coleman @jillfit on Niching Down, Beating Perfectionism & Growing a Coaching Business
Q: What have you seen, what do you see the pitfalls are of stepping into the space, niching down and being that brand?
The biggest pitfalls include not being specific enough and not being consistent, leading to a lack of engagement and results.
The 6 P's of Your Marketing Plan
Q: What are the 6P's that you are recommending for effective Instagram marketing?
The 6P's are: person, problem, product, promise of transformation, plan, and path.
From a Trailer to Yale Law School: Mary Marantz on Overcoming Fear and Self-Doubt
Q: What would you say to the woman who's sitting on a dream and feels afraid?
Identify why the stakes feel higher, recognize familiar versus comfortable, and understand that it's time to start believing in yourself and your capacity to achieve more.
From a Trailer to Yale Law School: Mary Marantz on Overcoming Fear and Self-Doubt
Q: What did you discover about yourself that made you say I can do this?
I realized that I could trust myself by setting small but important commitments and keeping them, which led to greater self-confidence.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Social Strategist

What is The Social Strategist about and what kind of topics does it cover?

Focused on marketing strategies for social media, a considerable number of episodes address tools and techniques that enhance business growth through platforms like Instagram, TikTok, and blogs. This series provides actionable advice on creating engaging content, understanding audience dynamics, and navigating the evolving landscape of digital marketing. The host's blend of personal anecdotes and expert insights aims to empower female entrepreneurs in particular, helping them embrace their identities as business leaders while equipping them with robust marketing tools. Episodes often explore themes such as financial confidence, developing a strong personal brand, and emotional intelligence in leadership, making it a compelling listen for th... more

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How many listeners does The Social Strategist get?

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To see how many followers or subscribers The Social Strategist has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of The Social Strategist are there?

The Social Strategist launched 7 years ago and published 301 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Social Strategist?

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What guests have appeared on The Social Strategist?

Recent guests on The Social Strategist include:

1. Jill Coleman
2. Lindsay Nead
3. Mary Marantz
4. Alexa Zurcher
5. Kelsey Nixon
6. Leigh Burgess
7. Marra St. Clair
8. Sharon McMahon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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